The Lakelander - Issue 58 / Business

ISSU E 58

B A C K

T O

BUSINESS

LAKELAND’S AVIATION INDUSTRY

INSPIRING OFFICES

THE FREELANCE ECONOMY

RAISING CAPITAL

AGRICULTURAL IMPACT

FIVE YEARS RUNNING

Sunny at

I T ’ S A LWAY S

UNCOMPROMISED RETIREMENT LIVING

“A N D W E A R E S T I L L L I V I N G T H E R E T I R E M E N T D R E A M ! ”

“We chose The Estates at Carpenters after doing extensive research of CCRCs and found that due to great financial stability, The Estates has thrived for 34 years. We are especially pleased with The Estates Life Plan Program and, since we have enjoyed over 30 years of camping and traveling; we are very impressed with the variety and quality of the daily activities and events provided at The Estates. During the last few months of uncertainty, everyone has been fantastic!

There has been a very thorough screening process to get through the gate, great food and menu selections, groceries delivered to our door and constant updates from the amazing staff. We feel as safe as possible!”

– Dean and Tacy Sarbaugh

Enjoy our array of

amenities and convenient services plus financial security and peace of mind for the future with on-site, five-star rated, award-winning health care services.

Our residents are living on the sunny side of the street and you can too … Contact us to learn how The Estates provides a carefree lifestyle and secure plan for now and your future!

1001 Carpenters Way | Lakeland, FL 33809 | EstatesAtCarpenters.com

Like Us on

Making

Connections

How Wellness Programs Enhance Life at The Estates

A

t The Estates, wellness programs are interconnected with everything – from fitness and nutrition to outings and cultural opportunities. With a focus on body, mind and spirit, it’s easy to see why residents are so excited about the possibilities of each day.

WELLNESS FOR THE

WELLNESS FOR THE

Body

We have a full-time personal trainer on site who creates, coordinates and ensures residents have access to all the activities, programs and training they need. Marco Silveira, The Estates’ Wellness Coordinator, has a strong passion for older adults. He trains residents in our recently renovated and state-of-the-art fitness center. The design, equipment and programming were chosen specifically for multiple levels of health and physical abilities. Taking strengths and weaknesses, interests and goals into account, Marco trains residents one-on-one or in groups, and ensures that each resident understands the equipment to get them more comfortable with exercising.

Mind

We know how important lifelong learning and a healthy mind are. We also know that many retirees never want to stop learning or exploring. This is why we have an array of wellness opportunities for the mind. Each day is a chance to learn something new and challenge yourself.

WELLNESS FOR THE

Spirit

Through cultural experiences, multiple social events and religious programs, The Estates cultivates wellness for the spirit. With a chaplain and chapel on site, Thursday night service with guest speakers, previous pastors who are part of the community and musicians who come to sing, and a weekly group Bible study, our residents can enjoy spiritual well-being. You can even join one of our online daily devotionals or programs now!

All of these things and more contribute to making The Estates a wonderful place to live well – and age even better!

Check out the blog on our website for more educational articles! And call us for information on how to join upcoming online classes and events.

Call today or visit our website to see why NOW is the time! You can find out more about our limited remaining floor plans, check out our financial calculator and see the true VALUE of living at The Estates.

863-588-7284

Vote For Us! Help The Estates be named Best of LKLD and Best of Haven! By voting, you're helping us share our Uncompromised Retirement Lifestyle with others. Thank you for your support!

Visit www.HavenMagazines.com to vote.

that takes center stage.

MAKE A STATEMENT WITH UNIQUE COLLECTIONS AND ACCESSORIES TAILORED TO YOUR LIFESTYLE.

THE PEYTON COLLECTION

TWELVE POLK COUNTY LOCATIONS TO SERVE YOU Auburndale 521 Hughes Rd. (863) 967-6602

**

Bartow 1350 N. Broadway (US 98) (863) 533-1611

**

Eagle Lake 1515 Hwy. 17 N. (863) 294-7749

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Frostproof 500 N. Scenic Hwy. (863) 635-2645

**

Ft. Meade 1401 Hwy. 17 N. (863) 285-9757

**

THE PALMER COLLECTION

THE MANCHESTER COLLECTION

Haines City 35495 Hwy. 27 (863) 422-3144

**

Lakeland - Christina 6100 S. Florida Ave. (863) 646-2921

**

Lakeland - Combee 1225 N. Combee Rd. (863) 665-3111

**

Lakeland - Lake Gibson 6625 US 98 North (863) 858-3866

**

Lakeland - North 1409 N. Florida Ave. (863) 682-8107

**

Lake Wales 126 Hwy. 60 W. (863) 676-6515

**

Winter Haven North 1399 6th St. NW (863) 251-2039

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Lakeland

Winter Haven

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WE’VE BEEN BUSY TRANSFORMING TO YOUR HEART’S CONTENT. At the heart of the matter is our new STEMI program.

Thanks to an upgrade and renovation to our cardiac cath lab, we’ve got a new process to quickly treat STEMIs, one of the most severe types of heart attack.

The best way to deal with STEMIs is by performing a percutaneous coronary intervention (PCI) within 90 minutes of first receiving care from emergency medical personnel. Not all hospitals have this capability. But now Bartow Regional Medical Center does. And hopefully you’ll never have to see how busy we’ve been. Learn more: RediscoverBartow.org

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You Take Care of Business.

We Take Care of You.

Get personalized business solutions and expert service from Suncoast Credit Union, named Best-in-State by Forbes. Since we’re a credit union, we put you first - offering serious savings and better deals across the board.

Low competitive rates, low fees and favorable terms help you save money so you have more to invest back into growing your business.

Suncoast offers the financial support for your business needs, including: • Line of credit options for seasonal, capital or short term credit needs • Commercial real estate loans

Get the resources you need from a dedicated team of experts. Contact a Suncoast Business Relationship Officer today!

Alisha Martin

• Commercial investment real estate loans

919 Lakeland Park Center Dr. Lakeland, FL

• Commercial equipment loans with Competitive Fixed and Variable rate options, with no intangible tax or prepayment penalites

cell. 863-430-1101 alisha.martin@suncoastcreditunion.com

• SBA lending options • Local decision making

Suncoast Credit Union is an equal opportunity lender. Savings federally insured to at least $250,000 by the National Credit Union Administration. Membership is required to access products and services. Offers may be subject to credit qualifications and other requirements.

As a passionate and highly-skilled board-certified plastic surgeon with over 19 years of experience,

DR. FAEZA KAZMIER wants to help you feel confident in your beauty, inside and out. She offers a range of natural looking enhancement options including surgical and nonsurgical treatments that can help you achieve the look of your dreams.

• Facial Rejuvenation (Facelifts, Eyelifts and Minimally Invasive Browlifts) • BOTOX® and Dysport®, Kybella® for unwanted fat, and fillers such as Restylane® and Voluma® for the face and hands • Breast enlargement, breast implant revision, lifts and reductions • Tummy tucks and liposuction Certified nurse practitioner D.J. Alleva Nelson, APRN, works alongside Dr. Kazmier and offers a host of highly effective laser treatments that are performed in-office with minimal downtime, including Clear + Brilliant for healthy, youthful looking skin, BBL for brown spots and veins, and diVa® vaginal therapy for improved laxity and lubrication.

TM

TM

863-680-7676 Watson Clinic Women’s Center • 1400 Lakeland Hills Blvd. • Suite B • Lakeland • www.WatsonClinic.com/Kazmier

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Hair Care. Skin Care.

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VENUE'S PROMISE We want to hear all about you.

We promise to listen and to communicate with you. Show us some of your inspirational photos and we will share some of ours.

Our number one priority is that you walk out of our space loving your look.

Health is the new wealth Green is the new reality Care is the new currency Safety is the new luxury

OUR CORE BELIEFS Eco-friendly products Sustainability standards Education never ends

Be Local Bank Local Personal Services: • Online & Mobile Banking • Account Protection Preferences • Secured Loans • Contact-less Pay Options

Business Services: • Online & Mobile Banking • Account Protection Preferences • Access to Capital • Payment Solutions

Who’s Your Banker?

Schedule an appointment today to connect with a Banker about opening a new account, new loan, or discuss an existing loan request.

COVID-19: For the safety of our staff, clients, and community, we are limiting face to face contact.

Please utilize our drive thru or call to schedule an appointment by calling (863) 701-2685.

Propelling Forward Together. | www.bankofcentralflorida.com

Be

A place to { challenged }

{ innovative } { mission-minded } { inspired } { compassionate }

Learning and innovation go hand in hand. That’s why LCS applies 21st Century instructional methods to equip students with not only knowledge, but with critical thinking and creative problem-solving skills. The LCS experience also inspires students with a vision for Christian influence as they pursue their passion.

Visit our website, then call Julie Rice, Director of Enrollment, for a tour.

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Shopping home loans? Ask Angela!

Call 863-417-2265 for information and rates on Home Mortgages (new and existing), Refinance, and Construction/ Perm loans.

3340 South Florida Avenue, Lakeland, FL 33803 | TryMyBank.com | (863) 417-BANK (2265) | NMLS #393620

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TH E L A K E L A N D E R

I SS U E 5 0

19

C O N T E N T S ISSUE 58

ON THE COVER Lakeland has been a leader in the aviation industry since the 1930s, and today it continues to thrive as it looks to the future.

Photo by Jason Stephens

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TH E L A K E L A N DE R

CONTENTS

80 FEATURES

70 • WORKPLACE

80 • MODERN WORK

90 • AVIATION

Rethinking Office Space

Meet the Indiepreneurs

Economic Tailwind

Local freelancers share an inside look into their life as full-time freelance/ contract workers

With history dating back to World War II, the aviation industry in Lakeland continues to thrive

Lakeland’s most inspiring office spaces

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TH E L A K E L A N D E R

Say YES to an Amazing Smile.

Did you know the 91% of brides would like to change something about their smile?

At Walding & Associates, we can help you achieve your picture-perfect smile. We have an experienced dental team with the knowledge and skills to provide you with a beautiful, healthy smile on your big day – and for years to come.

Smile down the aisle!

We’re proud to offer a wide range of cosmetic dental treatments: • • • • •

In-Office Whitening Invisalign® Porcelain Veneers Dental Crowns Dental Implant Services

SPECIAL OFFER!

99

$

Opalescence Go Teeth Whitening*

*Must mention this offer to receive discount. Based on exam and doctor recommendations. Not all patients will qualify for whitening. Valid only for adult patients in the absence of gum disease. Not valid on previous treatment or treatment already begun. Not to be used in conjunction with any other offer, discount, insurance, or reduced-fee program. Offer expires 60 days after receipt. ADA 9972. THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAVE A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAM OR TREATMENT WHICH IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED, REDUCED-FEE SERVICE, EXAMINATION OR TREATMENT. LIC # DN17541, LIC# DN18083, LIC#DN13483, LIC # DN20050.

We’re ready to provide you with the level of care you need, no matter what stage of life you are in. Call today!

863.614.1794 or visit DrWalding.com 444 W. Pipkin Road | Lakeland, FL 33813 475640350 3/20

110 • AGRICULTURE

100 • SPONSORED

What the Angels Eat

Financing the Dream

Tracing an ancient fruit from its origins to a local farm

Seven trusted, local financial institutions

100

110

DEPARTMENTS

24

26 • MASTHEAD

30 • CONTRIBUTORS

34 • METRO

28 • EDITOR’S NOTE

32 • LETTERS

50 • GREATER LAKELAND

TH E L A K E L A N D E R

122 • HISTORY

Congratulations to Local Business Leader,

Ricky Peacock,

The President of Home Solution Lenders, Inc.

OF THE E OFFICE F RO M T H

PR E SI DE N Th an k Yo u.

T

mo st Un ive rsit y’s am ong the oug h the ir to cou nt you uni ver sity thr at ple asu re It is my gre ngt hen ed the stre e hav o tor s wh ded ica ted Ga c vis ion . itio n phi lan thr opi shi p rec ogn UF ’s lea der lev el of ’s Co unc il, Un ive rsit y’s the Pre sid ent the in g hip sin ers rai Me mb mit me nt to ts you r com hei ght s. soc iety, ref lec eve n gre ate r res ear ch to imp ort anc e tea chi ng and rec ogn ize the on or tho se wh o hon to it can hav e ul tef and gra d the imp act tan ers und We are pro ud and her edu cat ion of pub lic hig . rld wo the aro und its leg acy com mu nit ies to bui ld on UF con tin ue ire to e in hel pin g and you r des for you r rol pot ent ial — its I tha nk you and UF in dec ade s.

You r bel ief for . nce nge elle cha of exc — wil l eff ect tha t vis ion be a par t of

[ ] Making Dreams Come True Since 2008

Ricky Peacock, President and CEO of Home Solution Lenders, Inc., receives membership from the President’s Council of The University of Florida’s Leadership Recognition Society.

Home Solution Lenders, Inc. “Your Local Mortgage Lender”

Proudly serving Lakeland since 2008 Conventional, FHA, VA, USDA, Refinance, and Construction Loans HSLenders.com 863-607-4663 1445 E. Main Street Bartow, FL 33830 NMLS ID: 327291. HSL IS AN EQUAL HOUSING LENDER

When her choice matters most

Curt Patterson

Jason Jacobs

PUBLISHER

ASSOCIATE PUBLISHER

Sally Ibarra Barceló

Daniel Barceló

EDITORIAL DIRECTOR

CREATIVE DIRECTOR

Advertising ADVERTISING DIRECTOR ADVERTISING SALES

Curt Patterson | 863.409.2449 Jason Jacobs | 863.606.8785

Editorial CONTRIBUTORS

COPY EDITOR

Daniel Barceló, Sally Ibarra Barceló, Victoria Bardega, Caite Hamilton, Charmaine Patterson, Nicole Roe, Adam Spafford Laura Burke

Creative DESIGNER PHOTOGRAPHERS

we are here to help

Nate Chappell Daniel Barceló, Ashley Holstein, Philip Pietri, Tina Sargeant, Jason Stephens

Digital DIGITAL MARKETING DIRECTOR

Sally Ibarra Barceló

Circulation CIRCULATION DIRECTOR VP, FINANCE

Empowering Women with Medical Services,

GENERAL COUNSEL

Jason Jacobs Deb Patterson Ted W. Weeks IV

Options and Compassionate Support

Issue 58 The Lakelander is published ten times annually by Patterson Jacobs Media Group, P.O. Box 41, Lakeland, FL 33802. Reproduction in whole or in part without express written permission of The Lakelander is prohibited. The Lakelander is not responsible for any unsolicited submissions.

Contact: Patterson Jacobs Publishing, P.O. Box 41, Lakeland, FL 33802 863.701.2707 • thelakelander.com Customer Service: 863.701.2707

YourChoiceLakeland.com

“Trust in the Lord with all your heart, and lean not on your own understanding. In all your ways acknowledge Him, and He will direct your paths.” Proverbs 3:5-6

1234 E. Lime St Lakeland 33801 863-683-2341

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TH E L A K E L A N DE R

$0 Down • $0 Closing Costs • From $1,022/month • Up to $20,000 in new home options 2018, 2019 “Best New Home Builder” Davenport, Haines City, and Winter Haven 2016, 2017, 2018, 2019 Polk County Best of the Best’s “Best Home Builder” Building new homes throughout Polk County since 1991 & now in Highlands County

800.496.4096 MySouthernHome.com Bring this ad in to receive $500 in new home options

OUR FAMILY KNOWS EYES

E DITO R ’ S N OTE WELCOME MESSAGE FROM THE NEW EDITORIAL DIRECTOR

Lakeland’s newest locally-

us to a place where we have been challenged to pause and reset, to forge a new path. As a small business during these challenging times, we pivoted, and most importantly we rallied around other businesses in our community to show our support. We tried our best to spread hope and joy during an unknown time, and now, as a community, we see the fruits of our labor.

owned practice with a curated collection of stylish frames.

Dear Readers, I am excited to welcome you to the first issue of The Lakelander in which I have acted as editorial director.

First, I would like to acknowledge my predecessor, Annalee Mutz. Over the last two years, Annalee led the way as editorial director, leaving an everlasting impression with her work at The Lakelander.

I approach my new role with both enthusiasm and diligence to continue The Lakelander’s mission to reflect our city and its diversity, to incite pride of place, and to reveal lesser-known facets of our community.

This year has brought many of

1400 S. Florida Ave Lakeland, FL 33803 863.250.5553

Big and small, these businesses are the backbone of our economy.

In this issue of The Lakelander, we celebrate the resilience of local businesses that make up our community. Big and small, they are the backbone of our economy. Many businesses have now found peace in a new normal — perhaps not the perfect situation, but there is a sense of lightness in the air.

Sally Ibarra Barceló EDITORIAL DIRECTOR

EYESONLAKELAND.COM

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TH E L A K E L A N DE R

Social Media Management Video / Podcast Editing Graphic Design

C O N T R I B U T O R S THE WRITERS AND PHOTOGRAPHERS THAT MAKE THE LAKELANDER

“Economic Tailwind” photographed by Jason Stephens, pg. 90

VICTORIA BARDEGA Victoria Bardega is a local content creator and owner of Arlo Jean. She completed her B.S. in Journalism/Public Relations at Southeastern University.

Her editorial work has been featured in The Magnolia Journal and Darling Magazine. When she’s not writing or strategizing social media campaigns, she’s filling up the pages of her passport with her husband. Check her out at vbardega.com and on Instagram @vbardega.

JASON STEPHENS Jason Stephens is a native Florida boy who lives in Lakeland with his beautiful wife, Jess, and children, Isla and Miles. Whether it’s from 500 feet up in a helicopter, on a boat cutting through the water, or locked down on a tripod, Jason loves to be behind the camera capturing the moments that pass in front of his lens. jasonstephensphotography.com

Your high-action, outdoor photography has become a staple in The Lakelander over the years.

What draws you to this type of work?

I love everything about this type of photography. I enjoy researching my subject or location, thinking through the technicalities, and then the unpredictable elements that nature can throw at you always add to the excitement. The fast pace and need for quick decision-making are a lot of fun as well.

What are your favorite outdoor activities?

Surfing is at the top of my list, even though I don’t get over to the coast as often as I would like.

I also love fishing and hiking with my wife and kids.

Your work has taken you far beyond Lakeland’s city limits. Tell us about a shoot you enjoyed traveling for.

My church, Access Church, supports a missionary who works exclusively with the Maasai in Kenya, planting and building churches and training pastors. I have traveled to Kenya with a few others from Access twice

30

and documented both trips. Both times were completely unique experiences. The Maasai are the most genuinely kind people you would ever want to meet, and their way of life is so beautiful. The remoteness and vastness of the landscape is also incredible.

You did a lot of great work for this issue. What was your favorite shoot?

Thanks! It was a lot of fun. I really enjoyed the shoot at Lakeland Linder. We were hoping to capture an arrival or departure of one of the large cargo jets around sunrise. When we arrived for the shoot, there was a Boeing 737 on approach from the west, and we were able to speed down the taxiway to get into position and capture it landing into the sunrise. I really love when moments like that come together.

From where do you draw inspiration for your photography?

I’m a big fan of Jeff Johnson and Ben Moon.

I love the authenticity of the moments and expressions they both capture.

TH E L A K E L A N DE R

REBECCA KNOWLES Aside from four years in Atlanta, GA, where she earned a BA in Psychology from Agnes Scott College, Rebecca has lived in Lakeland since she was two.

She is the director of communications and community partnerships at All Saints Academy, and co-owner of Baum and Knowles College Advising. She holds a Master of Education degree in Educational Leadership from Florida Southern College. Rebecca enjoys travel, sushi, spending time with friends, family, and — most importantly — her children, Clayton and Alison.

See the masthead on pg. 26 for a list of all contributing writers and photographers.

L E T T E R S COMMENTS FROM LAKELANDERS

“ALLLLL THE SUMMER TO FALL VIBES” @murielexperiences // Instagram

YOUR ANYTIME PLACE COFFEE HOUSE & CASUAL EATERY

@evie_cummings // Instagram

DOWNTOWN 205 EAST MAIN STREET 863.682.1210 LAKE MORTON 100 LAKE MORTON DRIVE 863.500.9500

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@giselleshairspells // Instagram

TH E L A K E L A N DE R

MESSIEH ORTHOPEDIC CLINIC Leader in anterior hip replacement in Central Florida since 1991 Less-invasive surgery for the active patient looking for a quick recovery and a quicker return to work

Two Locations 1601 Sixth Street SE Winter Haven, FL 33880 863.419.9301 3200 Physicians Way Sebring, FL 33880 863.471.9700

M E T R O NEW AND NOTABLE IN LAKELAND

STRENGTH AND ADAPTABILITY Small businesses showcase resilience through these turbulent times, giving us hope for the country’s economic future.

Photograph by Dan Austin

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TH E L A K E L A N D E R

Gloria Harrison, co-owner of Levy’s Imperial Tire

We’ve all experienced personal life changes due to the COVID-19 pandemic, but few of us ever imagined that the local businesses that make up our communities and their employees would be affected the way they were.

Over the past few months, we have had to ride this thin line of social, personal, and local responsibility. For example, “You Are Safe at Home,” “Practice Social Distancing,” “Wear a Mask,” and “Support Your Local Businesses.”

Although unprecedented, these were (and still are) all very real circumstances, and one is just as important as the other.

Not only do small business owners worry about how their personal lives will shift, but also how their businesses will survive. Will their employees be safe? Will the doors of their businesses remain open or closed? Will consumers want to spend money on their products or services?

The importance of a small business goes beyond its location and the family behind it. Employees rely on their jobs and paychecks, customers rely on the products and services, and the community relies on them to keep profits local, as well as creating identity and culture for the city.

According to a July 2020 U.S. Chamber of Commerce survey, about 58 percent of small business owners said they worried about permanently closing. According to the Small Business Administration, there are more than 30 million small businesses in the U.S. which employ nearly half of the private-sector workforce and create twothirds of all net new jobs.

Lakeland’s small businesses have shown their resilience; and innovative spirits, industries, and communities have rallied

THEY MUST I N N O V AT E , B E RESOURCEFUL, AND REMAIN FLEXIBLE A N D A D A P TA B L E .

I SS U E 5 8

together to make it through these tough times. Most didn’t lose hope, as they found the space to be inspired and look forward to the light at the end of the tunnel. In the midst of it all, even new businesses emerged, and organizations like Catapult encouraged and supported individuals with ideas and new business ventures. The Lakeland Economic Development Council also sent a message of hope to bring our community together and inspire us to look forward to a brighter future ahead.

During a recession, small businesses have to make difficult decisions in order to survive. They must innovate, be resourceful, and remain flexible and adaptable. Some of our nation’s oldest small businesses are proof that a small business can survive one, if not a few, recessions.

Family-owned business C.O. Bigelow Apothecary located in New York City was established in 1838 and has operated throughout the worst part of the COVID-19 pandemic. They also survived other 20th-century crises like the Great Depression and World War II. As we continue to navigate through these difficult times, we support small businesses, cheer them on, and celebrate their resilience.

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METRO

Here to Help We all need an extra hand sometimes.

One of Lakeland’s newest businesses aims to ease the pressure of a seemingly never-ending to-do list. Teresa O’Brien launched Help(her) earlier this year after realizing that many women and small businesses simply need help with day-to-day tasks but can’t spring for a full-time or part-time worker to assist.

Help(her) connects its clients with women (who have undergone background checks) ready to step in to perform odd jobs: cleaning, shopping/ running errands, cooking and meal prep, packing

and unpacking, event staffing/greeting, office support, content creation, and organization.

On its website, myhelpher.com, potential clients can request a help(her) to fulfill their needs. For those looking for a way to show off their skills in the previously mentioned categories, future help(hers) can begin the registration process via the site.

Help(her) also has an exclusive membership as well as a group that meets bi-weekly to keep clients accountatble in reaching their goals.

Photograph by Jordan Weiland

ALL LIT UP IT’S ALIVE!

36

What was once a neglected area at the Polk Museum of Art at Florida Southern College has been transformed into a living art wall — a curtain of plants in the

museum’s sculpture garden. Visible from the Hollis Gallery, the Living Wall, as it’s now called, replaces an irreparable water feature as the garden’s main attraction.

TH E L A K E L A N DE R

Southgate Shopping Center’s crown jewel received a polish as Crossman & Company, the leasing firm that manages the property, has replaced the iconic sign’s neon lighting. The new lighting is a neon lighting substitute, FloppyFlex lighting, a safer option that decreases fire risks.

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METRO

EFFICIENCY: THERE’S AN A P P F O R T H AT No matter the size of your business, getting the most out of your team is a must. unning a small business can be overwhelming, but thanks to technology, business owners and entrepreneurs have access to everything they need right at their fingertips. Apps for businesses, small and large alike, are transforming the way companies operate daily.

Whether the goal is to increase productivity, have an effective way for everyone involved to communicate, or simply grow your business, there’s an app for it.

These apps ease the hustle and bustle of operating a small business, making things a little less hectic and much more organized and constructive.

FOR PROJECT MANAGEMENT

FOR ACCEPTING PAYMENTS

• Monday • Asana • Basecamp

• Paypal • Square • Zelle

FOR SOCIAL MEDIA MANAGEMENT • Hootsuite • Later • Mention

FOR EMAIL COMMUNICATIONS • Gmail • Astro • Outlook

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TH E L A K E L A N DE R

FOR TEAM COMMUNICATION • Slack • Tameday • Hibox

Your home deserves a great paint We now carry Benjamin Moore® premium paints, giving you the very best color and quality for your paint project.

Shop your favorite Benjamin Moore® colors and get $7 OFF select paints.

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METRO

HAPPY HOUR SPOTS Because, who doesn’t like a drink deal?

we’re honest, any given day of the week can be a wild card. Being able to relax with work friends who are like family, or enjoy a cocktail alone after a crazy day, is a welcomed opportunity. There’s nothing like indulging in happy hour to host an offsite meeting or wind-down after a long day.

From drink specials to appetizer deals, Lakeland certainly isn’t lacking when it comes to places to take part in post-work festivities. Take a look at some of the happy-hour spots that aren’t too far from the office.

IF

GRILLSMITH | Sun-Sat 3pm-7pm; Wed 3pm-close grillsmith.com WINGHOUSE BAR & GRILL Mon-Fri 3pm-7pm & 10pm-close winghouse.com FEDERAL BAR | Sun-Sat 4pm-8pm federalbarlakeland.com HARRY’S SEAFOOD BAR & GRILLE | Sun-Sat 2pm-7pm hookedonharrys.com COB & PEN | Sun-Sat 4pm-6pm & 10pm-close cobandpenlakeland.com FRESCOS | Mon-Fri 4pm-7pm frescoslakeland.com MOJO FEDERAL | Sun-Sat 4pm-7pm mojobbq.com THE BRASS TAP | Mon-Fri 12pm-7pm brasstapbeerbar.com REVIVAL | Mon-Fri 12pm-7pm revivallakeland.com FISH CITY GRILL | Mon-Fri 3pm-6pm fishcitygrill.com

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METRO

PITCH PERFECT Making the most out of a first impression.

So you have a great business idea, but where to go from there?

First, you’ll need a great pitch.

We asked Catapult’s Robert Blacklidge for help. In addition to his work with the incubator’s CO.STARTERS program, which helps entrepreneurs refine their message and perfect their presentations, Blacklidge has created his own Udemy course for pitching.

Broad strokes, Blacklidge suggests this basic format for elevator pitches: We believe ____ (your business’ why). So we ____

FLORIDA POLYTECH EXPANDS SUPPORT FOR MINORITIES ON CAMPUS The Office of Diversity and Inclusion is a new addition at Florida Polytech and was a recommendation of the university’s Diversity and Inclusion Committee.

This office serves a critical role in supporting students and employees of all races,

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ethnicities, genders, faiths, sexual orientations, and cultural backgrounds. The Office of Diversity and Inclusion will work with human resources to build programs and processes that support diversity efforts throughout the university.

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(your business’ how). Join us ____ (your business’ what).

You should end up with something like this: “I believe that education empowers you, and entrepreneurship sets you free. I educate people on entrepreneurship so that they are empowered to pursue their passions. Will you join us in the next class?”

Ultimately, Blacklidge says, “The quality of your pitch relies on your ability to understand why your audience cares and conveying that ‘why’ in your message.”

METRO

A C R E AT I V E OUTLET Q&A with Instagrammer Marjan Conklin

Making room for your creativity can often be more rewarding than the fear holding you back. You never

Who takes your pictures?

My poor husband, Eric. I always tell him he brought the idea to me, so he has to partake in the picture-taking!

But seriously, whoever is with me takes the pictures, so it’s usually my friends or family, and sometimes my four-yearold takes the photo if no one else is around.

know who you’re inspiring along the way.

As the mom of two young boys, ages four and two, Marjan Conklin knows what it feels like to lose yourself in the job. So, a year ago, she logged on to Instagram with two purposes in mind: to give herself a creative outlet (the part-time RN has long been interested in fashion and home décor) and to share tips and ideas with a wider audience.

“Becoming an influencer/ blogger has allowed me to have an outlet where I can

Why did you start utilizing Instagram/LikeToKnowIt? I kept getting a flood of messages and calls asking for help with interior design ideas or tips on what to wear for an upcoming bachelorette weekend. I love being able to help or at least inspire in some way. And that is how I began.

My husband had been telling me for years I should blog through Instagram, but I was apprehensive and, honestly, scared of rejection. So, one day after talking to a friend about possibly starting and seeing where it goes, I just started making posts. And my creativity started to flow. My affiliation with LTK began a few months after because of

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creatively express myself while also inspiring and being able to help others, especially other moms out there who may be in the same position as myself,” Conklin says.

With more than 8,000 followers, the local creative says sharing is the best part.

“I am a big believer that if someone asks you where you got something, tell them.

If you have something that interests other people, share it!”

Do you have any tips for someone who wants to start doing the same thing in our area?

My advice for others who are interested is just go for it! Don’t let fear of rejection stop you.

And be yourself. You never know who you may inspire. And have fun! This is your platform, and you create what interests you.

How does Lakeland play a role in what you do?

My content is mostly taken around Lakeland. I love connecting with others in the community, and I also collaborate with businesses, such as Bella Visage, a medispa in downtown Lakeland.

If I discover great coffee spots, cute brunch places, or kid-friendly hangouts, I want others to know about my finds as well.

some awesome friends who messaged and told me and gave me the courage to apply.

How does content creation factor into your day?

Having two toddlers, I’ve learned that it is very difficult to post things that are “in the now,” so I have to be creative with any extra time that comes my way, whether it is creating content while they are in preschool, or while we’re on the go. I try to post things that are of interest to me — styles that are multifunctional, décor ideas for inspiration, and/or toddler styles for boys because, let’s face it, it’s hard to come by cute boy clothes.

Follow marjan on Instagram @marjanslookbook

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What are some of your favorite local spots to take pics?

My newest favorite is The Joinery. I’m able to hang out with my kids and friends while also snapping a few content pics, so it’s a one-stop shop for me. The wall at Haus 820 is always fun with its pops of color, and The Poor Porker is amazing because of its eclectic vibe.

Get local help with your Medicare questions.

I’m Cassie Hill, a licensed sales agent in Lakeland, FL. When it comes to Medicare, it’s important to consider all of your options. What works well for your neighbor may not be the best fit for you. I know the ins and outs of Medicare, and I’m ready to answer your questions and help you find a plan that fits your needs. Take advantage of my knowledge and experience to: • Take the confusion out of Medicare

• Receive one-on-one service

• Get help comparing plans

• Make enrolling in a plan easier

I look forward to helping you explore your Medicare options so you can enroll in a plan with confidence.

It’s time to take advantage.

Cassie Hill

Licensed Sales Agent

863-934-2152, TTY 711 cassielifeandhealth@gmail.com www.MyUHCagent.com/cassie.hill

Plans are insured through UnitedHealthcare Insurance Company or one of its affiliated companies, a Medicare Advantage organization with a Medicare contract.

Enrollment in the plan depends on the plan’s contract renewal with Medicare. ©2020 United HealthCare Services, Inc. All rights reserved.

Y0066_21SPRJ55189_C SPRJ55189

METRO

ALL THINGS GOOD Stephanie Bernal Gregg honors both of her grandmothers’ legacies with her brand, Buena Market.

akelander Stephanie Bernal Gregg is the owner of Buena Market. Buena Market is a brand that exists to create a space of inclusivity within our community that hosts multicultural and vibrant experiences for everyone to enjoy, showcasing creativity in the form of food, art, beverage, and more.

The brand name Buena Market is a combination of Stephanie’s grandmothers’ nicknames, one being “Abuela” and the other “Nana.”

“Buena means good in Spanish. It’s also like a salutation. For me, it’s like a welcome to all people,” says Stephanie.

Buena Market hosts a series of experiences to encourage community, from dinner party experiences to pop-up markets, where everyone is welcome.

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Market Table

of family

traditions

MISS FLORIDA TRUSTS US WITH HER CROWNS. LET US TAKE CARE OF YOURS.

Waiting 2 weeks for a crown is now a thing of the past! CEREC® Same Day Crowns are an answered prayer for a lot of busy individuals.

Whether you have been given short notice to appear as a guest speaker, or you need to look great for a special event, same-day dental crown procedures can be a life-saver. It allows you to go to a dentist’s office and walk out with your smile fully restored.

If you are a very busy person, multiple visits to a dentist for a dental crown are the last thing you want. Same day CEREC® crowns make the process less complicated and a lot faster. Same day restoration, same day relief.

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South Lakeland Office 2410 S. Florida Avenue Lakeland, FL 33803 863-682-1500

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Greater Lakeland CENTRAL FLORIDA

AND BEYOND

THE DAILY GRIND Coffee shops — a millennial’s cyber cafe Working from home certainly has its perks (read: PJs), but when the sound of the neighbor’s lawn mower is no longer cutting it (no pun intended) in the white-noise department, where to turn?

That’s why God invented coffee shops. Here are a few of our favorite local options.

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Hillcrest Coffee Almost like being at home (but better), Hillcrest Coffee is situated inside a restored bungalow in the Dixieland neighborhood. Choose the music room for quiet reflection, or set up a meeting in the larger “conference” area.

119 Hillcrest Street, Lakeland

Concord Coffee Keeping Dixieland cool, this enneagram-themed spot boasts a roastery right outside its front door, so the coffee’s always fresh.

1037 S. Florida Avenue #135, Lakeland

Black & Brew Downtown’s beloved lunch spot opened an outpost at Lakeland’s public library at the end of 2018.

Spread out at a table with a vanilla latte and strawberry and honey tartine, or take a seat outside on the patio when the weather’s nice.

100 Lake Morton Drive, Lakeland

N+1 Coffee Small but mighty, this pintsized coffee spot offers window seats (for productive contemplation), a cozy sofa (for procrastination), and knowledgeable baristas (for over-caffeination). Plus, you never know when it’ll break out into a party (there’s a record player and a good selection of vinyl).

251 Third Street SW, Winter Haven

Mitchell’s Coffee House File this one under “Good places to work through lunch.” The downtown staple meets your need for a cup of joe, as well as a quiet place to plug in. But you can’t set up shop without nabbing a classic “sandmitch” to fuel all that hard work.

235 N. Kentucky Avenue, Lakeland

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Krazy Kup A quirky spot that provides “a place to drop in, a place to drop out. To chatter and banter of what life’s about. To solve the world’s problems, or not give a hoot. To take all your worries and give them the boot.” Luckily, the folks at Krazy Kup do give a hoot — for great coffee and a cool space.

101 E. J. Arden Mays Boulevard, Plant City

REGIONAL NEWS & STORIES – CURATED FOR LAKELANDERS

Amonie Jo’s Coffee facebook.com 118 Avenue A SE, Winter Haven, FL 33880

A mobile coffee and pastry shop

Our Spending Habits Have Power Supporting Black-owned businesses is not just a trendy hashtag, it is key to helping shape the future of our economy.

Midtown Dental mymidtowndental.com 607 S. Missouri Avenue, Lakeland, FL 33815

Established over 10 years ago, Midtown Dental is known for its customer service and engagement in the community.

Lauren Nailed It facebook.com 1224 S. Florida Avenue, Lakeland, FL 33803

Owner and Nail Technician of Lauren Nailed It, Ashanti Lauren is an expert on all things natural nails and nail designs.

This year will go down in history for many reasons and one of them is advocating for and supporting Black-owned businesses. The call to support Blackowned businesses is long overdue, and understanding why it matters and how our spending habits have power is important.

1. Closing the Racial Wealth Gap – Today’s racial wealth gap can be traced back to Jim Crow-era practices like redlining and job discrimination.

These practices segregated African Americans from higher-paying jobs and homeownership opportunities that ultimately prevented generational wealth building.

2. Supporting the Local Economy – When small businesses thrive, so do their respective communities.

3. H olding Large Corporations Accountable – Launched in 2020, The 15 Percent Pledge, a 501c3

non-profit advocacy organization, is urging major retailers to commit 15 percent of their shelf-space to Black-owned businesses. The 15 Percent Pledge seeks economic equality and prosperity for Black future founders, Black students, and Black people in the workforce.

Here are 10 local notable Black-owned businesses to support in Greater Lakeland.

Relax It’s Natural

LKLD Food Tours

Natural Vibes for Life

Hocus Pocus Comics

relaxitsnatural.com 807 Florida Avenue, Lakeland, FL

lkldfoodtours.com

naturalvibesforlife.com

hpcomics.net

A guided walking food tour of Lakeland

Natural, plant-based health and beauty products.

An independent publishing company producing comic books for education

A unisex salon + spa focusing on natural hair care

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Alévri & Co. alevrimarket.com Servicing Central FL

Alévri & Co. is a 100-percent vegan bakery.

They are dedicated to creating fine goods with an artistic flair, sourcing high-quality ingredients that are sustainable, ethical, and simple.

Wax Haven thewaxhaven.com 2200 Havendale Blvd NW, Winter Haven, FL 33881

Winter Haven’s first waxing center dedicated to removing hair safely and gently through wax services 16.92 Coffee Matcha Bar instagram.com/16.92__

A mobile coffee and matcha bar.

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GREATER LAKELAND

BLACK OAK CREATIVE Black Oak Creative helps brands tell their story — and its downtown office tells their own.

W I N T E R H AV E N

Written by Nicole Roe

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It

didn’t take long for Steve Bates to want out of the race rat. A former water skier, he’d been working with a water ski company on its sales and marketing team for years, but, as he tells it, hated seeing so many brands “market like it was 1995.”

He knew he could do better.

That was in the early aughts, when Facebook was just becoming a viable resource for brands, and Bates saw an opportunity to help businesses tell their stories using more of-the-moment tools.

With his wife, Lisa, he started Black Oak Creative.

Bates knew that, if he wanted to recruit the best talent to Winter Haven from the bigger cities (and take the business further than he could alone), he needed to bring something extra to the table beyond a fridge stocked with fizzy water. This was the 21st century after all, when companies like Google were offering in-house gyms, massage therapists, and cooking classes. Sure, he had big ideas about the kind of creative

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firm he wanted to build and the work he hoped to produce. But it all started by finding the perfect office.

The hunt took months. The Black Oak office required very specific elements: It needed to be a blank canvas, have plenty of space, and be walkable to downtown Winter Haven. Steve and Lisa tapped local developer Six/Ten to find them a space, and the company delivered with what was, to begin with, a bit of a disaster. The building was the former Elks Lodge. And while it was in pretty rough shape, it checked a lot of the boxes.

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Steve and Lisa Bates created a unique space to inspire their team.

Even Sammy, the office Golden Retriever has fun!

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“The concrete floors, the broad pillars, and the tall ceilings spoke to me,” Bates says.

“I knew this was the space for my team.”

They set about transforming the space from an empty box to a room that promotes teamwork. The solution? An open concept with specific zones.

The first zone, when you enter the space, is the lounge: a sleek blend of contemporary furnishings surrounded by lush greenery. A rich, saddle-colored leather sofa sits opposite the room’s most playful feature: a custom, eight-foot-long hanging bench, which often draws the biggest crowd from employees during the workday. Created by Lime Tree Woodworks’ Nick Lyman, the swing is crafted from Brazilian Walnut, a material which is echoed throughout the office, from the kitchen counter to the stadium seating.

Just beyond the lounge, a multi-tier seating area provides a spot for team meetings, brainstorming sessions, or just hanging out with Sammy, the office Golden Retriever. Integrated charging stations add convenience, while layered pillows and blankets provide comfort and color. And, for a personal touch, one of Black Oak’s eight team members even

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“ C R E AT I V E PEOPLE CANNOT P E R F O R M AT THEIR BEST IN AN UNINSPIRING S PAC E . I T ’ S T H AT S I M P L E .”

— S T E V E B AT E S

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painted the company’s signature leaf on the concrete wall.

“This brand-new logo was painted in a way that looked like it has been there forever — like we’ve been in this space forever,” says Lisa.

Flexibility is the name of the game at the downtown office: Custom desks built

by St. Petersburg cabinet builder Don Buffa sit on oversized casters, making it easier to relocate them to the stadium seating area or to the photography studio down the hall.

Two employees can comfortably work at each desk, but there’s room for four when it’s time to collaborate. Each team member even has her own rolling cabinet to hold supplies, which can be stashed out of the way when not needed.

Across from the stadium seating is the conference room. Encased by metal black-framed windows, it overlooks the entire office while providing full transparency during meetings. A smoked glass chandelier hangs above another Lime Tree Woodworks custom live-edge table, emblazoned with the company’s signature Black Oak leaf in its center. Again, this room features another personal touch: an accent wall of wood trim in a geometric pattern created by Steve’s dad.

“My dad is an engineer and loves a complicated project,” Bates says. “We knew we needed to get him in on customizing our office space, and the accent walls were the perfect opportunity to showcase his talent.”

The account director and operations director’s offices each include a bold, blackand-white accent wall. One, referred to as “the ladies,” features line-drawn faces, while the other is covered in oversized, graphic brush strokes. Both make a fun statement without overpowering the spaces and can be seen from across the office.

The Black Oak team used its entire space as an opportunity to display its own brand. White walls are covered with oversized photographs — drone shots of boats flying across the water and action shots of professional wakeboarders mix with photographs of wildlife, team members in action, and Winter Haven scenes.

“These playful details keep the office youthful while providing a conversation topic

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to potential clients and guests,” Lisa says.

Engagement with clients was important to the Black Oak team. Just as Bates was sure a beautiful office would attract talent, he knew it would also attract the kind of clientele he was after. And he was right: Since opening its doors in 2008, the agency has been hired by brands both locally and across the country, including Sierra Nevada, Oakley Transport, Connelly Skis, and Clayton Homes.

“Creative people cannot perform at their best in an uninspiring space,” Bates says. “It’s that simple.” Black Oak wanted their employees to love the space and for it to foster some really creative stories for their clients.

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Accordingly, the back of the office space houses a state-of-the-art photography studio, all of the team’s technology, and even a stash of wakeboards that can be grabbed for a photoshoot (or on days when the water is good!).

“Many of our clients require us to be on location or travel, but they still needed us to have a space that could be flexible, create customized content, and be accessible,” Bates says. Black Oak even allows its local clients to utilize the studio as needed to update inventory pictures, headshots, or social media content, so this space was a must-have.

Not for nothing, Black Oak also houses an ample kitchen space with a microwave, multiple coffeemakers, and, of course, a fully stocked refrigerator (the team prefers Bubly). But, beyond the perks, the BOC office demonstrates who the company is as a brand.

“Aside from showing our creativity, my end game with the space is recruiting exceptional creative talent. Winter Haven and Lakeland foster some talented people who think they need to move away to make a difference working for some of the biggest companies in the world. That is not the case,” Bates says. “Plus, I’ve wanted an indoor swing ever since I was a kid.”

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GREATER LAKELAND

THE CHAMPIONS In the midst of a renaissance, Winter Haven and its top leaders are encouraged by the possibility of what’s next (whatever that may be).

Written by Caite Hamilton

T H E I N F L U E N C E R : B R U C E LY O N

President, Winter Haven Economic Development Council

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hen Bruce Lyon was hired to run the Winter Haven Economic Development Council six years ago, the organization was less than two years old. It had a bookkeeping system and website.

“I was like, ‘Where are the files? What are the projects? Who are the people we’re working with?’” he says. That’s not to say he didn’t give credit to his predecessor; it’s just that Lyon had a few advantages coming into the position with fresh eyes.

A Lakeland native, Lyon had spent the better part of his career managing his own consulting firm, helping cities across America with economic analyses and project management. When his last job — a contract with Polk County to oversee a federal housing project — started winding down, the Winter Haven EDC President position came available.

“It was a great opportunity to focus on what I very quickly found was a really forward-looking, positive, collaborative community,” he says.

Lyon sees his position at the EDC as more of a facilitator. While there’s major growth happening in Winter Haven, he doesn’t directly touch much of it. Instead, he and EDC Project Manager Julie Sands help pave the way. And it all starts with connections.

When the two-person team — who started at the EDC within a few weeks of each other — took their positions, they set about introducing themselves to the neighbors, speaking at various clubs

and associations, and engaging with organizations — the Florida Chamber of Commerce, Florida Department of Economic Opportunity, Florida Economic Development Council, and the EDCs in Haines City, Bartow, and Lake Wales. The point, Lyon says, was that when opportunity arises, he’ll be better equipped to collaborate and, thus, facilitate it coming to fruition.

Being proactive in order to be reactive, Lyon says, is the name of the game. “What do we do to address the opportunity that’s here?” is a somewhat rhetorical question he’s often asking.

An example: After CSX opened its Winter Haven terminal in 2014, bringing intermodal freight service to Winter Haven, the EDC strategized with various local, regional, and state organizations to utilize some of the transportation giant’s 318 acres for future projects, creating an Industrial Development Zone, a Freight Logistics Zone, and an Opportunity Zone.

Because of those efforts, when Caribbean Distillers approached the city hoping to set up a new aluminum-can manufacturing facility, there was the perfect place available.

The resulting three-phase project could yield approximately 800,000 square feet of advanced manufacturing, and potentially create 500 new jobs.

Lyon says he’s proud of the work he’s doing. It’s helping Winter Haven grow, and to his mind there’s no better place in which to invest himself.

“I’ve worked in 60 or 70 cities around the country, and there’s a short list that I would work for,” he says. “Winter Haven is absolutely at the top of the list.”

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W H AT ’ S N E X T ?

Lyon says one of the priorities on his current checklist is to help address the issue of multi-family housing in Winter Haven. With the population growing at a rate of more than three percent each year, the need is getting dire.

“I’d say we’ve built 4,000 single-family homes (or thereabout), but multi-family? It’s not even close,” he says.

“We’re out of balance, so we’re trying to bring the right resources to the community to do that.

It’s a process.”

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GREATER LAKELAND

T H E C U LT U R E G U Y : S T E V E Y O U N G

Executive Vice President and Chief Operating Officer, CenterState Bank

“Y FA S T FAC T S

ou’re either serving chicken, or you’re serving somebody who’s serving chicken.” That’s not exactly the company motto at CenterState Bank, but, says its Executive Vice President and COO, Steve Young, it’s a great start.

Let’s back up. A few years ago, CenterState — which began in Winter Haven in 1999 with only 40 employees — had grown to an 800-employee operation. Young, along with CenterState President

John Corbett, could see it was destined to become an even bigger institution but wanted to ensure it maintained its core values: five tenets by which every decision, from the leadership team to individual bank tellers, is made.

“We looked around for companies that we admired,” Young says, “companies that have gotten bigger, but people really love to work with.”

That’s what led them to Chickfil-A. Young and Corbett were introduced to its Vice President,

2,700 The number of people CenterState Bank employs between its 650 community banks

2001 The year of CenterState Bank’s (CSFL) initial public offering

$17 billion CenterState’s assets under management

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David Salyers, who spent 37 years in the restaurant chain’s marketing department and by many accounts is responsible for its reputable culture. That appealed to the bank executives, and they tapped Salyers to help them make a somewhat unprecedented move: creating a culture committee.

“Most banks don’t have what’s called a culture committee,” Young says. “We think it’s the defining characteristic of who we are and why we talk about core values so much.”

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“ W E T H I N K [ C U LT U R E ] I S T H E D E F I N I N G C H A R A C T E R I S T I C O F W H O W E A R E A N D W H Y W E TA L K A B O U T C O R E V A L U E S S O M U C H .”

To be clear, it’s not that running a bank is anything like running a fried-chicken empire, but Young thinks Salyer’s saying (the one about serving chicken) can be easily translated: “You’re either serving a customer, or serving someone who’s serving a customer.”

He adds, “We’re one of very few companies who have a culture committee. One of its purposes is to inspire, recruit, and reward our employees. We feel like if you take care of your employees, they’re

gonna take care of everybody.”

In addition to overseeing the bank’s mortgage and wealth management businesses, mergers and acquisitions strategies, and chairing the company’s asset-liability committee, it’s part of Young’s job to champion those core values, starting with No. 1: The company is localmarket driven.

“You want to make sure, as you grow, that you’re not just growing for the sake of growing — that you’re growing meaningfully,”

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Young says. One of the ways they do that, he says, is by volunteering.

In the last year alone, Winter Haven employees volunteered 1,500 hours of their time to organizations like Meals on Wheels, American Cancer Society, and others — often during the workday, which the bank encourages.

“Those are the kinds of things where you can really affect not only customers, but your community,” Young says. “That’s what we’re trying to do.”

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We’re worth the drive.

Every morning, more than 100 students from the Winter Haven area make the trip to Lakeland Christian School for: • • • •

Challenging academics Championship athletics Award-winning fine arts Biblical worldview

Find out more by visiting our website. Then call Julie Rice, Director of Enrollment, for a tour.

1111 Forest Park Street, Lakeland 863-688-2771 | lcsonline.org

WH magazine ad - Jan .indd 1

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2/7/20 3:09 PM

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THE DEVELOPER: BUD STRANG CEO, Six/Ten

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hen Bud Strang left Winter Haven for college, like a lot of his other friends, he vowed, “I won’t be moving back to that little town.”

“It’s interesting how many of us actually ended up coming back,” says Strang, whose company, Six/Ten, is responsible for much of the city’s recent downtown renaissance. Its list of projects includes Derry Down, Grove Roots Brewing Co., and

What does your day-to-day look like?

We’ve got five or six projects underway; most of them involve some construction, whether it’s a renovation of an existing building or new construction. That design process is a time-consuming one, working with architects and engineers.

I tend to spend more of my time on the front end of the process, in the acquisitions of the properties. And we have a number of operating companies that we’re involved with, primarily businesses that are located in the downtown core. I probably spend 25 or 30 percent of my time working with the folks who are running those businesses.

Every day is a little bit different.

the RainGarden Apartments, which was the first residential development project in Winter Haven’s downtown district in more than 20 years.

He moved back to Winter Haven in the mid-’80s and started working with his father, Carl Strang Jr., to acquire properties and businesses. But it wasn’t until about seven years ago that Strang paused to take stock of their acquisitions and realized most of them had something pretty interesting in common — they

What are you currently working on?

We acquired the old Lake Region Bank building on 3rd Street downtown, and we’re in the process of renovations. It’ll be primarily executive suites and flexible office offerings, a little bit of coworking space perhaps.

We also acquired the former Mann Sheet Metal business building on 5th Street.

We’re not exactly set on what that’s going to be. It’s a great old industrial building.

It could be a maker space, it could be an office, it could even be a restaurant.

One of our biggest projects — and this’ll be a new construction — is 105 multi-family units on the south end of downtown near Grove Roots Brewery. That’s taking a lot of time for the team right now.

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were located downtown.

“That’s when we started looking at this 80-block downtown core as one project,” he says. “That meant we had to start looking at residential, which we identified as one of the missing pieces. We needed people living downtown.”

Six/Ten started with RainGarden but isn’t stopping there. Strang says housing is the big priority for Six/Ten in the coming years, all in the name of attracting more people to call Winter Haven home.

What do you count among your most significant accomplishments?

I drive around downtown, and it’s easy to forget what downtown Winter Haven looked like 10 years ago and even five years ago.

It’s come a long way. I think we’ve played a role in that, certainly (as have others), and I would put that at the top of the list.

It’s gratifying to see all of the things that are going on downtown, to see other folks coming in and making investments.

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LLC

SMALL CITY RISING

863-299-1195

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WHEN REAL ESTATE BECOMES A FAMILY AFFAIR! Bill and Wendy Walters have utilized Cathy “K” and The K Team for nearly 20 years of buying and selling homes in Polk County. Personal, investment, waterfront, acreage – the Walters have

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built on trust and relationships and we are so grateful for the trust their family has placed in ours. We look forward to working with your families and cultivating a relationship that will continue for generations!

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S T O R I E S O F R E S I L I E N C E , C R E AT I V I T Y, A N D O P P O R T U N I T Y fill these pages. Read accounts of business owners and leaders with the grit and vision to not only survive COVID-19, but who’ve emerged from the pandemic with ideas and innovations that will transform their industries.

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WORKPLACE

OFFICE RETHINKING

Three office spaces that prove the environment in which you work can have an essential and positive impact on the work itself Written by Daniel Barcelรณ Photography by Tina Sargeant

Seventeen20, a local furniture designer, created this beautiful boardroom table. Fun fact: Laura Shannon’s clients love to hunt and were delighted to find the surprise of bullet remnants in the table intentionally chosen by the designer.

should be no surprise that innovation in office design has a strong American legacy. The home of the world’s most successful companies also made early strides to improve the form and function of our workspaces through design. Creative office spaces may seem like a millennial start-up trend, but legendary architects and designers like Frank LLoyd Wright and Herman Miller worked with huge corporations as early as the 1930s to create workspaces that pioneered new ideas.

Whether the goal is to increase productivity, creativity, or collaboration, the design of a workspace can be a major contributor to how work is done and how we feel doing it. The modern, openoffice concept embraced in recent decades has deep roots in the past.

Wright actually called the boxiness of traditional offices “fascist” and that “the architecture of freedom and democracy needed something besides the box.”

This idea of an office that is open and harnesses the power of human interaction while balancing specific needs for focus and privacy has long been the gold standard. It has seen many iterations and modifications over the years, with varying degrees of success.

Here, we highlight three local offices that apply these ideas in different ways. These inspiring spaces also feature the work of local interior designers, architects, artists, and furniture makers combined to create workplaces that are not only beautiful and functional, but unique to Lakeland.

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THE DOWNTOWN LOFT

With beautiful views of Munn Park, this space embraces its home in a historic brick building while incorporating a modern color palette and a variety of modern conveniences.

Laura Shannon, who spearheaded this ambitious office design, shares her approach to the project.

What part of this office design are you most proud of and why?

Laura Shannon: We had so much fun designing this office, and the flow of the space was really important to our clients.

The very unique spot was the common work area.

We found a gorgeous

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Elk wall by Strickland Construction

round table that can adjust in height, allowing them to sit or stand while looking through plans.

Behind the round table is also a custom-built drafting counter. It can lay flat when they need it for a more standard countertop setting, or be slid up into the wall and become a space to unfurl their blueprints.

Joey Cambers, of Cambers Custom Design, nailed our out-of-the-box idea.

How did you pull off such a modern look in a historic building?

LS: We aimed to create a space that subtly shows the beauty

and appreciation of construction. We put an emphasis on elements like wood, stone, glass, and steel as the common denominators to create a solid foundation throughout the office.

While the client appreciates the history of the space (hello, exposed brick and original wood floor!), they also wanted to add a sleek sophistication, so we focused on clean lines and minimal detailing.

Layering in bold colors, ambient lighting, leather, and thick woven fabrics then allowed for the space to also be warm and inviting.

Custom cabinetry and desks by Joey Cambers, Cambers Custom Design

NOT YOU R AV E R A G E AT T I C

The visionaries behind this office design created a sharp, industrial yet luxurious space out of an unfinished attic. This sophisticated remodel is constantly admired by both clients and employees. We were privileged to chat with the team at CORE Wealth Advisors to learn what makes their new digs so special.

What is the most unique space in your office, and how is it used?

Core Wealth: Our lobby is our most unique office space. When you exit the elevator, you immediately step into a stylish and soothing space

that instantly slows you down. At CORE, we desire everyone who comes to our office to have a meaningful experience, and this begins when the elevator doors slide open.

Our lobby is quite the antithesis of the boring, dark office waiting room.

The furniture is inviting and comfortable, the music and flowers are fresh, and the coffee/ espresso is free flowing.

The lobby is used for shorter gatherings (that don’t require a conference table), more private internal meetings (away from the open-concept design), and the occasional afternoon espresso break.

Custom original paintings in the open office space, by Florida artist Tony Eitharong. The pieces are eye-catching, and their substantial size demands attention while bringing bursts of color and interest to the large, open, industrial ceilings.

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Lobby coffee table and custom woodwork — a combination of both art and furniture — by local designer Robert Berganza. His work in the lobby really set the vibe of this room: calm, but warm and relaxing.

How is your space different from the typical office?

CW: The office was designed to be more than just an office — to provide a useful alternative to a rigid, “work-only” environment. The gym/ locker room amenities allow for morning, lateafternoon, or even midday exercise; and the space can also accommodate group fitness classes. For those who prefer a break that is less physical, the hangout room and pingpong table provide an equally enjoyable workday break. The office includes a full kitchen, privacy booths for phone calls and/or quiet, and meeting rooms for collaboration, in addition to the openconcept main area.

The office design truly provides endless flexibility and variety for its users.

How would you describe what it’s like to work in this office?

CW: The main inspiration was more a feeling than a specific place. We wanted to “feel” something different than the feeling your normal boring office space evokes. We aimed for a balance of ambience with practicality, a balance of focus but also relaxation, and a balance of independence with collaboration.

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The team at The Lunz Group is uniquely equipped to create a space that serves the specific needs of their busy architecture firm.

In fact, their lakeside office is an award-winning design that is still a fantastic example of workspace innovation almost 20 years since its construction.

Downstairs, the recently updated conference room features a table that was crafted by Robert Berganza, local sculptural furniture designer and owner of Robert Berganza Furniture: a small business offering uniquely designed-andcreated, high-end modern furniture pieces, handcrafted to order in-house.

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You had the opportunity to build your office from the ground up. Tell us about the building itself.

Brad Lunz: A former single-story, pink house located on Lake Morton was completely converted into the modern, twostory office space we’re now known for today.

The very striking building stands out and often

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receives comments on how unique it is. Our location can’t be beat, either. Our view of Lake Morton is unlike any other.

What are some problem-solving aspects of your office design?

BL: Our office is nestled in the midst of historic buildings, ’70’s cubist architecture, and modern glass and brick office towers. Great pains were taken by the firm to meld the new office into the mélange of styles surrounding the lake, while at the same time creating a distinctive building that makes a statement on its own terms. This included working with the Historic

FOR DESIGNERS

BY DE S I G N E R S

Preservation Board and working diligently with code compliance to bring the building to what it is today.

What is a unique way your team uses the space?

BL: Due to the collaborative nature of the design process, 90 percent of our office space is open office. We often will have impromptu, stand-up meetings as a team. We’ve even held meetings with our clients in our pods to design our projects together.

We also have an “outdoor conference room” which is a small patio with a couple of chairs and a table that make for a nice, quiet space for meetings or phone calls while getting some fresh air.

Our interiors room is one of the more fun spaces in our office.

Clients will often come here to mix, match, and decide on the different materials they can expect to see in their space. Fun sample boards bring color and vibrancy to the space.

The Lunz Group actually designed their own office and received the H. Dean Rowe Award by the Tampa Bay American Institute of Architects the year it was completed in 2001. This award is given each year to a firm in the Tampa Bay area for excellence in design, craftsmanship, and innovation.

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MODERN WORK

MEET LAKELAND’S

INDIE-

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PRENEURS Entrepreneurship

Written by Victoria Bardega

has taken a new,

Photography by Daniel Barceló & Ashley Holstein

innovative form in the world of freelancing and

remember being a local college student at Southeastern University and completely inspired by the entrepreneurial spirit I found within the Lakeland community. At the time, everyone I looked up to within the city was hustling to launch and grow their business with a passion for thinking outside of the box. Growing up, there was always this pressure to succumb to the societal “norm” –– to look for that 9-to-5 career that would define the trajectory of my life. But, when I stepped into college, I was introduced to this idea of freelancing and contract working –– an incredibly fascinating way to work that seemed to offer all the flexibility in the world.

contract work. From its flexibility to its motivation to run a business from home, the industry is filled with opportunities to grow as an entrepreneur. Hear personal stories from local freelancers as they share how they chose the life of full-time freelance/contract work instead of the

ENTREPRENEURSHIP IN LAKELAND

traditional 9-to-5.

If anyone knows anything about Lakeland, it’s that our tight-knit community is a prime hub for this type of progressive career. We’re surrounded by high-level innovators, dreamers, and doers that have stepped outside of the normal corporate chain to pursue a position they’ve written their job description for. Freelancing and contract working goes beyond the status quo, and it is challenging the next generation with a new way of building a professional career.

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Freelance web developer and eCommerce consultant Paul Arbuthnot has created a workspace in his home to ensure high-productivity and inspiration.

With coworking spaces, such as Catapult Lakeland, becoming the new allure, more and more graduates are striking up interest in the contract work/freelance world.

DEFINING FREELANCE WORK According to the well-known hiring network Indeed, a freelancer works as “a non-permanent, self-employed worker who provides products and services to multiple organizations.” From working at the location of their choice to choosing the amount of projects they accept, freelancers operate on terms and conditions they’ve set for themselves allowing so much room for flexibility.

Freelancers oftentimes take on a lot of “oneoff ” jobs that don’t necessarily require long-term commitment between their clients and them.

Freelancers have a bit more control than contract workers do when it comes to their schedule and terms of agreement.

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F R E E L A N C E W O R K VS .

C O N T R AC T W O R K When it comes to contract work, Indeed also defines independent contractors as “temporary employees who may work for many clients at once.” Contract workers take on projects that are larger in nature and more long-term with their clients. They are more intentional about taking on fewer projects in order to sustain the long-term relationship with their clients. Contract workers usually get hired by clients who have certain criteria they’re looking for which can minimize their flexibility.

LO C A L F R E E L A N C E R S A N D C O N T R AC T W O R K E R S Every freelancer and contract worker has had to take risks to establish themselves within the industry. Local fine art photographer and Lakeland mother Ashley Holstein has served the Central Florida area by capturing weddings, family sessions, and other special occasions for the last five years.

“It’s crazy to think about, because I never wanted to do this full-time,” Holstein says. “I thought I would get burnt out.”

Having worked full-time at Concord Coffee before taking the leap of faith towards working full-time as a freelance photographer, it was a step she recalls as a huge risk worth taking.

“After my husband and I both quit our

“The key to freelancing is remembering you still have to work hard for the freedom that can come with it.”

Family is a priority to local photographer Ashley Holstein, and she has found freedom in limiting the amount of work she takes on.

– PAU L A R B U T H N OT

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daytime jobs, I was determined to start my photography business. I invested in mentors who helped me think through strategy and preparation to become an entrepreneur.”

In retrospect of the last five years, Holstein has photographed countless weddings across the United States and is now balancing her freelance work with her latest and most important role: being a mother. “Priority will always be my family, [which is] why I have a limit with how many clients [I choose] to take on,” she says.

Flexibility has been a huge component of why Holstein loves what she does.

T H E R I S K W O R T H TA K I N G Tina Sargeant, local wedding and food photographer, started her photography business in 2007 before eventually launching a local photography studio in Lakeland, known as Refine Studio.

“At the time, I wasn’t sure if it would support itself even if I rented it out to other photographers. Now, it has been such a benefit in growing my own career in commercial photography, and it has been a joy to watch as the studio helps others to launch and grow their careers,” Sargeant says.

When it comes to choosing between the unpredictable path of freelance/contract work and choosing to work a traditional 9-to-5 job, she wouldn’t have had it any other way. “Every day, I get to be the one to rock my baby to sleep for her nap and pick up my big kids from school in the afternoon. I would have a hard time giving up that flexibility.”

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“I invested in mentors who helped me think through strategy and preparation to become an entrepreneur.”

– ASHLEY HOLSTEIN

E V E RY T H I N G C O S T S S O M E T H I N G In addition to flexibility, the field of freelancing and contract work beckons entrepreneurs to further develop their professional skill set. To freelance web developer and eCommerce consultant Paul Arbuthnot, flexibility doesn’t minimize the hustle or ability to perform at a high-level.

“The key to freelancing is remembering you still have to work hard for the freedom that can come with it,” he says. “It’s such a great feeling to see doors open and realize there’s no ceiling to being self-employed. It all just depends on what you want out of it and what you put in.”

When it comes to increasing capacity as a freelance professional, Arbuthnot extols the importance of self-development. “[My field] is constantly evolving. I make it a habit to read articles often, listen to podcasts, and play around with new tech whenever I can. I’m always learning new and exciting things in this industry.”

The fast-paced, competitive world of freelance and contract work is by no means going anywhere. “There are 57 million freelancers in the US,” (99 Firms). Millennials and Generation Z will continue to only increase this number as more dreamers are turning their passions into their careers, their crafts into their businesses, and their visions into reality.

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ECONOMIC

TA I LW I N D

AVIATION

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Written by Victoria Bardega Photography by Jason Stephens

humans, we’ve always had this intrinsic interest and wonder about flying. We can look back to as early as 1903 when Orville and Wilbur Wright took their man-made aircraft and sustained controlled flight across the Outer Banks of North Carolina. Throughout history, we’ve been fascinated by the ability to defy gravity and take on a bird’s-eye view of the world — today these large “flying machines” lift us into the heavens, transporting us across our world in just a matter of hours. From that first flight over the Outer Banks to our first steps on the moon, passionate aviators have left us a legacy and vision of the future along with an ever-growing field that contributes around $1.6 trillion into our U.S. economy.

Predating World War II, Lakeland’s connection to the aviation industry runs deep, expanding its wings into the local and international world of aviation. In fact, Lakeland Linder Airport Director, Gene Conrad, says our city is quite “rich in aviation.”

Back in the 1930s, Lodwick Field was the first-ever Lakeland airport — located where the area is now known as TigerTown, where the Detroit Tigers train every spring. As World War II erupted, Lodwick Field was pressed into service, becoming a primary training base for newly commissioned U.S. Army aviators. Meanwhile, south of the city, a second airport was under construction by the Army Air Corps to serve as an advance training base for medium bomber crews flying the Boeing B-26 Marauder, among other aircraft. As time passed and the war ended, the U.S. Government transferred control of this new airport to the City of Lakeland, which is now Lakeland Linder International Airport.

Discover the rich history and fast-growing development of the aviation industry in Lakeland and the substantial growth experienced at Lakeland Linder International Airport through its partnerships with various companies and local highereducation institutions, opening up the skies to our community.

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Amazon’s $100 million air cargo facility at Lakeland Linder International Airport.

AV I AT I O N B U S I N E S S Within the last several years, aviation business has taken off in Lakeland! Since Amazon built its $100 million air cargo facility at Lakeland Linder International Airport, more than 800 workers have been hired, creating a huge job boom for Lakeland. According to Conrad, “In a year, just our airport alone will have an economic impact to the region exceeding $1 billion.

E-commerce will always be a relevant industry, and we are so fortunate to have our partnership with Amazon.” He also notes that the airport has significantly impacted our state’s economy in a positive way since Amazon’s arrival

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and is expected to only continue increasing in the coming years.

Currently there are more than 60 different businesses located at the airport, including aircraft avionics shops, flight schools, aircraft painting and refurbishing facilities, and airframe and powerplant maintenance shops for all types of aircraft. “From the smallest airplane, such as a singleengine Cessna to a 737, we can do maintenance on them at the airport,” says Conrad.

The airport is also complete with consumer-facing businesses such as hotels and restaurants as well as a host of other “non-aviation” businesses, including logistics and engineering companies among others.

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LO C A L & F E D E R A L G OV E R N M E N T PA R T N E R S H I P Lakeland Linder International Airport is also home to the National Oceanic and Atmospheric Administration Aircraft Operations Center (NOAA AOC) and their highly specialized research aircraft.

Of particular interest are the Hurricane Hunters; these aircraft are specially equipped to fly over and through tropical systems, playing an integral role in hurricane forecasting. Data collected during hurricane flights by these highflying meteorological stations help forecasters make accurate predictions of storm development and their future paths.

A maintainer services an engine on NOAA’s Gulfstream IV-SP jet NOAA Photo by Jack Parrish

Lt Cmdr Rossi piloting NOAA WP-3D N43RF Miss Piggy on TS Laura mission Photo by Lt Cmdr Doremus NOAA Corps

NOAA Lockheed WP-3D Orion N43RF taking off from Lakeland Linder International Airport Photo by Jonathan Shannon

NOAA Hurricane Hunters’ aircraft are specially equipped to play an integral role in hurricane forecasting.

This year, the City of Lakeland will expand the existing AOC facility from 99,000 to 156,043 square feet, including additional office and hangar space, to accommodate new aircraft NOAA is acquiring to support hurricane, coastal mapping, emergency response, and other missions.

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The Flight Instructor, Chidwi Chintsanya-Malunga and student pilot, Paul Morrison, complete their preflight check before a morning lesson.

P-51D Mustang aircraft fly-by at SUN ‘n FUN Airshow Dan Bizhan / Shutterstock.com

SUN ’n FUN the numbers

200,000 GUESTS

60 from over

COUNTRIES

Meanwhile, NOAA’s light aircraft play a vital role in monitoring our environment. Operating nationwide, these aircraft support marine mammal population studies, shoreline change assessments, water resource and snow surveys, air chemistry studies, remote sensing projects, and emergency response. NOAA also operates unmanned aircraft systems used to observe marine life, seabirds, and their habitat.

In total, NOAA’s fleet of nine manned aircraft are all operated, managed, and maintained by NOAA AOC, a division of NOAA’s Office of Marine and Aviation Operations (OMAO), at Lakeland Linder International Airport, providing capable, mission-ready aircraft and professional crews to the scientific community.

In addition to NOAA, other government agencies at the airport include the Florida Fish and Wildlife Conservation Commission’s southwest regional offices and the Army National Guard.

over

9,000 AIRCRAFT MOVEMENTS

510 EXHIBITORS

Source: General Aviation News, 2017

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The airport is also equipped with a U.S. Customs & Border Protection General Aviation Facility to meet the needs of international passengers and crew returning to the United States, officially giving the airport its “International” designation in 2017.

AV I AT I O N E D U C AT I O N & T H E COMMUNITY Since its official opening in the 1940s as an army airfield where young aviators trained, Lakeland Linder International Airport has always been tied to the development of tomorrow’s aviators and continues to expand its reach through several significant partnerships.

Currently partnered with several highereducation institutions — including Polk State College – Aerospace, which offers several fouryear bachelor’s degrees in aviation disciplines and Southeastern University’s newly developed Aviation Program — primary flight training has boomed at the airport.

The catalyst for this growth could be pointed toward the Central Florida Aerospace Academy, a career academy through Polk County Public Schools. Located on the airport adjacent to the Florida Air Museum on the SUN ‘n FUN Expo Campus, this 9th- through 12th-grade academy along with its partners have helped grow interest and foster aviation education not only in Lakeland but throughout Polk County.

More than 300 students are currently enrolled at the academy which focuses its curriculum on aviation and the aerospace industry. Students have the opportunity to select from several tracks,

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including engineering, unmanned aircraft systems, avionics, aerospace technologies, and airframe and powerplant (maintenance).

In addition, these students, along with any student attending a Polk County School, may apply for scholarships to obtain their private pilot license through the James C. Ray Foundation managed by the Aerospace Center for Excellence also located at the airport. As of April 2020, 102 students have received their private pilot certificate and over 160 students have soloed (piloted an aircraft by themselves), something noted as quite unique and a rare commodity.

Perhaps the best-known tenant of the airport, SUN ‘n FUN is also

D E P A R T U R E C I T Y :

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The Lakeland-Winter Haven metro area has almost 670,000 residents and has grown 12% since 2010. Similarly situated communities which currently have air service include Fort Myers (722,336), Boise (691,423), Greensboro (662,079), and Syracuse (656,510) to name a few.

Lakeland is surrounded by four quickly growing airports with a combined 64 million passengers and 75 million annual seats available between them. However, with the area’s growing population, facilities overcrowding, and

increased demand for additional access points, Lakeland is situated perfectly to seek out and start air service.

Inside the Lakeland catchment area there are 1.7 million annual passengers and 2,329 passengers traveling per day each way. This represents enough passengers to fill 30 departures a day from Lakeland and 5% of the region’s travelers. The largest proportion of Lakeland catchment area passengers use Tampa International Airport followed by Orlando International Airport.

Source: flylakeland.com

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Lakeland Linder International Airport is actively seeking commercial service targeting the Atlanta, Charlotte, and Washington, D.C. markets.

Specific network service targets include American Airlines and SkyWest Airlines to Charlotte; United, Skywest, and Contour to Washington, D.C.; and Delta to Atlanta.

Charlotte remains the airport’s top target with its 100 connecting cities linking Lakeland to the global market and the availability of new gates coming online shortly to accommodate additional growth.

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known as “Florida’s largest annual convention of any kind and the second-largest air show in the world.”

The SUN ‘n FUN Aerospace Expo first began in 1975 as a small gathering of aviation enthusiasts and pilots.

Since then, it has been catapulted throughout the aviation industry as a “must see” among passionate aviators and transforms the Lakeland Linder International Airport into the busiest in the world for one week.

However, SUN ‘n FUN’s impact stretches further than just one week each spring. Through its efforts and evolutions, SUN ‘n FUN continues to partner with other prominent aviation institutions spreading awareness and inspiring others to pursue a career in aviation through

year-round educational outreach, including the Florida Air Museum, the Lakeland Aero Club, and the Aerospace Center for Excellence.

THE FUTURE “Our goal is not to be the next Tampa or Orlando. Our goal is to be the next Lakeland. We want to see the aviation industry continue to [thrive] in Polk County,” shares Conrad. After working for Lakeland Linder International Airport for the last 10 years, he stands hopeful and optimistic with many who are involved with the further development of the aviation industry in Polk County. “We just finished

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up our master plan for the airport, mapping out what the airport will look like in the next 20 years [as we continue to grow],” he says.

In the last few years, the aviation industry as a whole has experienced a shortage in pilots. With the unprecedented times presented by the COVID-19 pandemic, the shortage has increased substantially.

However, many within the industry, such as Conrad, continue to push for innovative ways to recruit and inspire new pilots to take flight and step into their career quickly with proper training. As long as there is passion for flying, there are no limits to what this industry can accomplish and where it can take us in the coming years.

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• Savings, checking, auto loans, mortgages, credit cards, investment services and more • Commercial Real Estate, investment and equipment loans • Seasonal capital/short-term credit • SBA lending options

• Active in Bridge Local

What is Suncoast Credit Union’s philosophy?

Suncoast strives to inspire people to live their best lives.

We accomplish this through service in our communities which creates a deeply rooted connection to our members.

Lakeland’s branches partner and sponsor Swantoberfest, Florida Tropics Soccer Team, Polk Museum of Art, Good Day Lakeland, Lakeland Chamber of Commerce, Puerto Rican and Hispanic Chamber of Commerce, Mulberry Chamber of Commerce, Florida Sheriff Youth Ranch, Heather’s Hope Foundation, Mulberry Community Service Center, Goodwill, I-4 Commercial Corridor Conference — Saunders Ralston Dantzler Group, Lakeland

Regional Health, Polk County School Board, and the Dream Center.

This philosophy is also wonderfully exemplified by Suncoast’s own Business Relationship Manager, Alisha Martin. Thirteen years ago, she broke her neck and back in an auto accident and was in a wheelchair for five years. Doctors told her that she would never walk again.

Through perseverance and hard work, Alisha became a competitive athlete and dragon boat racer. She has become known as the bionic banker in the community because through the difficulty of many surgeries, she refused to give up and used her tragedy as an opportunity to change her life and become an inspiration for others.

suncoastcreditunion.com • 800.999.5887 • 2 Lakeland Locations

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C E N T E R S TAT E B A N K Michael Clanton SVP, Area Executive 863.688.9679 mclanton@centerstatebank.com • 19 years of banking experience

Do I really need 20% down to buy a house?

Founded: 1992 2020 Top 50 of Forbes 100 Best Banks in America

• International Services

New businesses in normal economic times have inherent risks; however, through resources available to the bank there are credit enhancements available that improve borrower opportunity, including our SBA department. There are also resources available such as Catapult, SCORE, and USF Small Business Development Center to help guide new entrepreneurs.

• Card Services

– Michael Clanton

121 branches throughout Florida

• Board Chair of Heartland for Children

• Mortgage Lending

• McKeel Academy Board of Trustees

• Treasury Management Services

• Commercial Banking & Lending

– Juli Surface

• SBA Lending Juli Surface AVP, Residential Loan Officer 863.577.2973 jsurface@centerstatebank.com • 21 years of banking experience • Current or past board member of many local non-profits

• Personal Banking & Lending • Online & Mobile Banking • Wealth Management

• Merchant Processing along with Payroll & HR Services

centerstatebank.com • 2 Lakeland Locations

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No, this is one of the most common misconceptions about buying a home. You can buy a home with as little as 0% down depending on the program. Give me a call, and let’s get started making homeownership a reality!

Are banks willing to lend on my new business during the pandemic?

TH E L A K E L A N DE R

B A N K O F C E N T R A L F L O R I DA What makes you unique?

Paul Noris Chairman and CEO

• 30 years of banking experience • Former chair of Lakeland Area Chamber of Commerce • Former Chair of Business Voice • Chair of Leadership Lakeland Class XXXIII and Class XVI graduate • Former Chair of Lakeland Regional Hospital Foundation • Past President of Explorations V Children’s Museum • Advisory Board Member of the Barney Barnett School of Business at Florida Southern College

Mr. Noris started Bank of Central Florida in 2007. During a time when the economy was unstable and at some of its lowest points, the new adventure of Bank of Central Florida had an overwhelming support of investors and advocates. Bank of Central Florida was first established with a local board of directors and has been fortunate to grow year over year.

Our team strives to deliver a premium banking experience that is centered on providing high-value service and products that serve the personal and business financial needs of each client. We invest in talent and technology so that our clients have the best support from our teams who offer solutions for a wholesome banking experience.

Banker Personalization and Service plus Technology Investment. Our focus is our clients. We are always asking ourselves, “How do we serve our clients best and provide the most value?”

Having direct access to your banker when you need them the most is important to consumers. We’ve seen this just recently through the process and processing PPP (Paycheck Protection Program) Loans.

Our relationships are top-ofmind showing that we care

about providing exceptional client service and that our clients know we are not only here for them when they need us, but as a resource every day.

Additionally, we understand that technology plays an important role in the convenience of managing money.

It is valuable for our clients in saving time and efficiently managing money so they can run their business or spend more time with family. Bank of Central Florida is unique in that we invest in the same technology of big banks while still providing client-focused service of a local banker.

bankofcentralflorida.com • 863.701.2685 • 3 Polk County Locations

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M I D F L O R I DA C R E D I T U N I ON Steve Moseley President • Over 24 years banking experience • Co-Chair of Peace River Full Moon Howl annual signature event • Board member of 71:17 ministry (formerly local chapter of SEARCH ministries) • LEDC High Skill group • Married to Lisa with two adult children - Sam & Jacquelyn • Enjoyed coaching various sports when his children played.

MIDFLORIDA began in 1954 as Polk County Teachers Credit Union. The Polk County School Superintendent told a history teacher, Rebecca Keith, that Polk County teachers needed a credit union and asked if she would manage the credit union as its first treasurer.

Mrs. Keith set up all the appropriate paperwork and began accepting deposits, which she was known to keep in a shoebox at her home. Polk County Teachers Credit Union began with only 10 charter members but ended the first year with 273 members and about $7,000 on deposit. From meager beginnings of a shoebox, MIDFLORIDA has grown to nearly 65 branches, more than 1,200 employees, 359,500 members in Florida, and assets over $5 billion.

Consumer and business banking, first and second mortgages, consumer and business lending, trust and investment services

How has the pandemic changed business?

MIDFLORIDA has been available throughout the pandemic for our members as well as customers of other financial institutions who have not been able to get service elsewhere. All financial institutions have online options and have for years, but we never underestimate that there are times when you need personal service. In fact, MIDFLORIDA typically enjoys seeing members face to face, but to continue to do so meant some changes to continue serving people.

We quickly implemented new features like sneeze guards, adding social-distancing floor markers, offering masks and gloves, and deep cleaning each branch every

midflorida.com • 863.688.3733 • 8 Lakeland Locations

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business day. Drive-thru service quickly evolved to handle more volume as well as different types of transactions. We extended drive-thru hours, modified our call center practices, and eventually reopened our lobbies.

MIDFLORIDA was also able to fund over $78 million to small business members. This not only helped these businesses stay open, but also supported their employees and families.

We are very proud of how our staff has worked together through this unprecedented time and all the ongoing changes that the pandemic brings. We are also extremely grateful that our membership continues to look to us for their financial needs.

PRIME MERIDIAN BANK Stephanie Colon VP, Business Development Officer

David Sullivan SVP, Regional President, Central Florida

Justin Northcutt VP, Relationship Manager

•2 1 years of banking experience

• 40 years of banking experience

• 12 years of banking experience

•F lorida School of Banking Graduate

• Former Chair of the Plant City Economic Development Corp.

• Credit analyst

• Active involvement in Polk County civic, leadership, and charity organizations

• Skilled business development professional

• Commercial lender • FDIC Loan Review Specialist • Portfolio Manager

Founded: 2008 • Locations in Lakeland, Tallahassee, and Crawfordville Prime Meridian Bank (NMLS# 393620, Member FDIC) offers a broad range of business and personal banking services, including home mortgages. Our focus is on offering lending and deposit solutions customized to fit our clients’ needs. Expert commercial lending officers and relationship managers have a firm grasp of the local landscape and the knowledge and insight to help businesses succeed.

What sets Prime Meridian Bank apart from other institutions?

approach to meeting clients’ needs — searching for ways the challenge can be met.

Prime Meridian Bank approaches each client’s need by thinking of a few good reasons why it can be met. Prime Meridian Bank is built on that philosophy.

Regional President — Central Florida David Sullivan has been in banking almost 40 years and simultaneously owned several businesses (Subways, UPS Stores, and HteaO) — nearly as long. This has given him a deeper appreciation of the challenges of starting and managing the kinds of businesses Prime Meridian Bank clients own. As he explains, he’s had to sign both sides of the check.

This is at the core of Prime Meridian Bank’s empathetic

If cash flow is tight and payroll is in jeopardy, or sales tax is higher than expected, or if sudden growth has stressed a business’s resources, Mr. Sullivan understands because he’s felt the pressure of those situations. He knows the challenges of building a brand and how to underwrite the causes.

At the end of the day, it’s about understanding clients’ needs and finding “a few good reasons why it can be done.”

trymybank.com • 863.417.2265 • 1 Lakeland Location

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Courtesy of Publix Supermarkets

P U B L I X E M P L OY E E S F E DE R A L C RE DI T U N ION Shannon Patten CMO

• 20 years experience • Leads teams that manage these key areas: Communication Public Relations Marketing Social Media Community Outreach

PEFCU’s story began with Publix founder George Jenkins (Mr. George) over 63 years ago. Mr. George also fostered a company culture that prioritized his associates’ personal needs. He wanted Publix associates and their immediate families to be at their best financially—at every phase of life. He envisioned them having lower loan rates, higher-yield savings plans, and other benefits that banks did not offer. With over 100,000 members, they continue to expand their membership throughout the southeastern U.S. In May of 2019, they exceeded $1 billion in assets, surpassing 95% of credit unions in the U.S.

•S erves current and retired Publix associates and their family members

• Free checking accounts to eligible members

•C ompetitive savings and certificate rates

• Competitive rates on consumer loans

• Low-rate VISA® credit cards

pefcu.com • 800.226.6673 • 7 Locations (1 Lakeland Location)

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What is Publix Employees Federal Credit Union’s purpose?

PEFCU stays committed to improving the financial lives of their members and boasts an “A+” in financial health.

“Serving our members with excellence is the key to our credit union’s success,” Bregler says. “Our service to our members continues throughout their lives.’”

What is next on the horizon for PEFCU? “How we live out our brand is summed up in our tagline, which is ‘Helping You Live Your Best Financial Life,’” Bregler says. “We want to have the best reputation in the industry for member service.”

Within the last two years, PEFCU restructured the leadership team, creating positions that did not exist before. Karen Boccaleri, Chief Operating Officer, believes that this group of visionaries includes some of the best talent in the industry who will harness the credit union’s potential for reaching current and potential members to accelerate them into uncharted territories.

“We realize that the best outcomes in life require the best people,” Boccaleri says. With the financial industry speeding towards digitized interface and voice automation, PEFCU continues to evolve to reach their goal of being best in service. They plan to roll out a major digital transformation in the future.”

CITIZENS BANK & TRUST Greg Littleton CEO and President greg.littleton@citizens-bank.com

• 31 years banking experience in Polk County • Chair-Elect for United Way of Central Florida • Advisory board of Advent Hospital of Polk County • Winter Haven EDC Executive Committee • Board of Trustees Polk State College

Why choose Citizens Bank & Trust?

Founded in 1920.

Founded in Polk County by Latt Maxcy, Citizens Bank is still owned by Mr. Maxcy’s family—his grandchildren—who knew and continue Mr. Maxcy’s commitment to the community.

Citizens Bank & Trust is different and somewhat unique in today’s banking environment. One hundred years of continuous family ownership and three generations. A family-owned bank is not nearly as prevalent as it was years ago.

In fact, it’s becoming somewhat rare.

• Commercial Banking • Small Business Banking • Consumer Lending

This year, we are celebrating 100 years in business, 100 years of serving Polk County. The expertise and complex product line that our family-owned bank has gives us a great combination. We have the flexibility to do things that big banks cannot do, yet we have virtually every product the big banks have.

Combine that flexibility, local decision making, and sophisticated product line with service that you cannot find at most banks today, and, in my opinion, you have everything you could want or need from a bank.

Our bank was proud to have participated in the Paycheck Protection Program, originating

• Wealth Management

over $115 million of “PPP” loans.

We’re proud of our history and legacy, but we’re also very proud of the progressive products and services we offer. We’re investing heavily in technology and have a very extensive branch network across Polk County. We have enjoyed tremendous growth this year, with assets climbing by approximately $200 million, putting our bank at almost $900 million in total assets.

Our shareholders and board of directors remain committed to the banking business, to the communities that we serve, and making sure Citizens Bank & Trust is strong and viable as we enter into our second century of service.

citizens-bank.com • 863-676-6731 • 14 Polk County Locations

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When the world changes, rely on us We can provide customized, comprehensive advice and guidance to help you stay on track and pursue your goals. Call me to talk it through.

Jeffrey Clements, CFP® Senior Vice President Wealth Management Advisor Portfolio Manager

Merrill Lynch Wealth Management 100 South Kentucky Avenue Suite 100 Lakeland, FL 33801

863.680.5471 jeffrey_clements@ml.com

fa.ml.com/jeffreyclements

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker-dealer, registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp.

Investment products:

Are Not FDIC Insured

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May Lose Value

The Bull Symbol is a registered trademark of Bank of America Corporation.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the U.S. © 2020 Bank of America Corporation. All rights reserved.

MAP3016351 | AD-09-20-0716 | 472522PM-0520 | 10/2020

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E AT �

“ W H AT

THE

ANGELS

AGRICULTURE

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An ancient fruit without borders, tracing it from its origins to a local farm where its influence and popularity continues to impact global economies and cultures

Written by Sally Ibarra Barcelรณ

Photography by Jason Stephens and Philip Pietri

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rom fashion to hot summer days and healthy habits, the watermelon is one of the most popular fruits around the world and dates back thousands of years.

National Geographic reports that “archeologists have discovered watermelon seeds, along with the remnants of other fruits, at a 5,000-year-old settlement in Libya.”

Today, records from the Food and Agriculture Organization of the United Nations show that, of all the vegetable crops, watermelons are grown on the largest land area in the world. In 2018, the world area harvested for watermelons was 8,009,275.995 acres, and 103,931,337 tons of watermelons were produced.

The Florida Department of Agriculture and Consumer Services reports that, in 2017, the state had 47,000 commercial farms and ranches, using a total of 9.45 million acres across the state. Florida ranked second in value production of watermelons, fresh market cabbage, and fresh market sweet corn. That year, watermelons made up 23 percent of the agricultural industry in Florida with a $136 million total production value.

Founders Steve Nichols and Lee Wroten

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T H E B U S I N E S S I N L A K E L A N D, F L Steve Nichols and Lee Wroten’s family history runs deep in the agricultural industry. Steve and Lee worked alongside each other in Lakeland, both running in their multi-generational watermelon and agricultural family businesses. In 2004, Nichols joined forces with Mark Elliott and Wroten at Global Produce Sales.

“We come from a cattleman who came to Florida in 1825. We come from a cotton and watermelon grower in the bootheel of Missouri in the 1930s. We come from a truck driver buying and selling loads of watermelons and cantaloupes on the St. Louis market in the 1950s. We come from a fruit inspector from Lake Okeechobee who began selling fresh citrus in the 1960s. We come from immigrants who crossed the border for a better life in the 1970s. We come from Arkansas, Kentucky, and Louisiana.” — Global Produce Sales “What we came to is a company dedicated to service. Service to our farmers, our harvesters, our co-workers, our carriers, and our customers,” says Nichols.

Global Produce Sales is primarily a watermelon marketer with three subsidiaries that extend their

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“What we came to is a company dedicated to service. Service to our farmers, our harvesters, our co-workers, our carriers, and our customers” – STEVE NICHOLS

reach far beyond Lakeland. These subsidiaries — Moore Haven Melons, Triploid Packing, and Summer Time Melons — focus on other services within the industry, from harvesting to packing and shipping.

Moore Haven Melons is located in Moore Haven, Florida. With Greg Collier leading the way, this entity was established to grow watermelons in South Florida. Moore Haven Melons allows Global Produce Sales to begin their season with good early volume. This prompt start gives them an opportunity to start serving customers with quality and volume in April.

Triploid Packing handles the harvesting, packing, and shipping operations in Plant City, Florida. After growers grow the crop, Triploid takes it to the finish, managing the harvest crews, the warehouse operations, and the transportation.

This Plant City production is a large part of Memorial Day shipments.

Summer Time Melons is based in and around Cordele, Georgia. Summer Time is a grower,

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packer, and shipper. Global Produce and its grower partners provide volume and quality to customers for the very popular time of the season leading up to and through the 4th of July holiday.

To put it into perspective, our friends and family across the nation possibly ate a Global Produce watermelon this past summer and this is how. Global Produce Sales and its subsidiaries harvested, packed, and/or shipped over 100,000,000 pounds of watermelons, and 168,000,000 one-cup servings of watermelons.

So, theoretically, one out of every two people in the U.S. could have had a cup of watermelon from Global Produce this past summer.

At Global Produce, farmers are the foundation of everything that they do.

T H E H A RV E S T Mark Twain described it best: “The true Southern watermelon… is not to be mentioned with the commoner things. When one has tasted it, he knows what the angels eat.”

Watermelons are grown in rows and in raised beds composed of well-drained sandy soil; the crop is then ready to harvest within three months.

Watermelon pickers look for a pale or buttery yellow spot on the bottom of the watermelon,

indicating ripeness. Every watermelon is then handpicked and cut from their vines.

The pitching crew follows the cutters and pitches watermelons hand-to-hand to load into old school buses to transport the harvest to the packing shed. At the packing shed, watermelons are inspected for quality, washed, and separated according to size and then prepared for shipping.

The farming and harvesting process hasn’t changed much over the years; it requires the same amount of labor and human contact, if not more.

The biggest difference in the industry is the way watermelons are processed.

“Back when I was a kid, around 13 years old, watermelons were loaded in the bed of a truck and the truck went as it was to the store (like in the black-and-white photo of my dad). Once they arrived at the grocery store, they unloaded the

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Family Owned Since 2003

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the space you need for life UNITS OF ALL SIZES ARE AVA I L A B L E T O G I V E YO U T H E S PA C E YO U N E E D .

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watermelons and placed them in grocery carts, then just put them out in the produce section,” says Nichols.

These days, watermelons go through a pretty detailed “packaging” process where they are washed and inspected before being shipped out and delivered to the back-of-house staff at a grocery store.

T H E R E VO LU T I O N I Z E D WAT E R M E LO N The fruit itself has changed so much over the years. Five thousand years later and generations of selective breeding, spanning several countries and cultures, produced the sweet, red-centered watermelon.

Between the 1980s and 1990s, the watermelon evolved once again at large. In the early 1900s, the South was known for the most decadent watermelon, a soft-skinned variety named the Bradford. This variation was popular but not suited for stacking and long-distance shipping because of its cucumber-like skin.

In 1922, the last commercial crop was planted, and the Bradford watermelon made way for the watermelons with tough rinds found in stores today.

The journey doesn’t end there.

“The fruit is getting smaller and more convenient. When I was younger, watermelons weighed over 40 and 50 pounds, and now the biggest one you’ll see in the supermarket is about 20 pounds,” says Nichols.

THE FUTURE There is a responsibility that comes with stewarding the land to

ensure that the farm can sustain a family’s livelihood over many generations.

From fertilizers and caring for the land to recycling and reusing resources in order to reduce waste, Global Produce Sales and its subsidiaries are committed to using the most sustainable practices for farming and processing. Global Produce proudly uses CHEP Pallets, a brand of wooden pallets whose business concept is to “share and reuse.” CHEP calls it “pooling.”

Wooden pallets are needed to transport watermelons once they

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are ready to be shipped. With the CHEP pooling system, Global Produce receives the pallets they need on a rental basis, creating less waste and reusing the same palettes season after season.

“From the seed we choose, to our growing techniques, to our harvesting process, to our packaging, and to the trucks we use for transport, every part of our process must be continuously questioned and the data collected,” says Nichols. “The answers we glean become part of our plans — plans to improve in everything we do at Global Produce Sales.”

Each season, Global Produce travels over 1.75 million miles to get watermelons to their customers!

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2 1 1 7 H A R DE N B O U L E VA R D • L A K E L A N D , F L OR I DA 3 3 8 0 3 • 8 6 3 . 8 0 2 . 5 0 0 0 The Yarnall Building is located on East Pine Street in Lakeland, Florida. It was built in 1920 to house the Yarnall Storage and Transfer Company. The building was restored in 1989.

Photo Courtesy of Special Collections, Lakeland Public Library

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HISTORY

Shoppers stroll along Main Street in Lakeland’s downtown business and commercial district. Businesses include Moore’s Style Shop, Lake Pharmacy, the Peninsula Telephone Company, and the Central State Bank.

Date: Circa 1925

Photo courtesy of the Lakeland Public Library

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