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The $6 Million Investment in Your Business!

DID YOU KNOW...

2021 Media Planner

In 2021 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state?

Nearly 36 Million visitors will spend Over $5 Billion in the year to come.

Along

ROUTE 16

Smiley Publishing Group helps businesses like yours reach this niche market while those visitors are here, on the ground, in New Hampshire!

They’re here right now. Near you.

& The Scenic Byways of Rtes. 25, 28, 108, 109, 113, 125, 153 & 171

From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business.

Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend their hard-earned dollars to discover delicious dining, unique shopping and exciting attractions.

New Hampshire IS our passion and we present it to visitors like nobody else can or does for you.

Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!

Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com

Think about the last time you took a vacation someplace?

Did you find yourself picking up tourism literature and similar publications?

Our company will effectively reach more tourists and vacation home owners than any other publishing company in New Hampshire in 2021.

Let us help your business reach this affluent and lucrative audience for a fraction of a penny per person. It’s what we do; For you and for less!

Smiley Publishing Group dba Panoramic Publishing/The Laker

LLC

P.O. Box 119 CentralWolfeboro NH’s #1Falls, Tourism Marketing Tool for Nearly 40 Years!

NH 03896 (603) 569-5257

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WINTER 2020-2021 www.diningoutnh.com

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Dining Out in the Lakes Region

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BOATING ON THE LAKES • 2020 EDITION • 1

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YOUR GUIDE TO BOATING IN THE LAKES REGION

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Minimum 12 Week Commitment Between Memorial Day & Labor Day

BOAT RENTALS $59 per issue

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$59 per issue

TOWN PAGES

$59 per issue

...IN AND AROUND THE LAKES REGION

GOLFING

SPECIAL SUMMER SECTIONS

12/28/20 .............................................................. January 4 1/25/21 .................................................................February 1 2/22/21 ...................................................................March 1 3/29/21 .....................................................................April 3 4/26/21 ...................................................................... May 4 5/3/21 ...................................................................... May 10 5/10/21 .................................................................... May 17 5/17/21 .................................................................... May 24 5/24/21 .................................................................... May 31 5/31/21 ......................................................................June 7 6/7/21 ......................................................................June 14 6/14/21 ....................................................................June 21 6/21/21 ....................................................................June 28 6/28/21 .......................................................................July 5 7/5/21 .......................................................................July 12 7/12/21 .....................................................................July 19 7/19/21 .....................................................................July 26 7/26/21 ................................................................. August 2 8/2/21 ................................................................... August 9 8/9/21 ................................................................. August 16 8/16/21 ............................................................... August 23 8/23/21 ............................................................... August 30 8/31/21 ...................................................................Sept. 06 9/6/21 .....................................................................Sept. 13 9/13/21 ...................................................................Sept. 20 9/20/21 ...................................................................Sept. 27 9/27/21 ...................................................................... Oct. 4 10/4/21 .................................................................... Oct. 11 10/25/21 ..................................................................Nov. 01 11/29/21 ..................................................................Dec. 06

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Your Guide to What’s Happening in New Hampshire’s Lakes Region

Peg Scully | Page 3 What’s Up | Page 6-8

Summer Grilling | Page 10 Yesteryear | Page 12

lisher of

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August | Vol. 6 | No. 8 the 16th of the Month

& The Sce nic Bywa ys of Rtes.

25, 28, 10 8, 109, 11 3, 125, 15 3 & 171

complimentary home | fall 2020 | 1

fall 2020

Scenic New Hampshire | White Mountains | winter 2020/21 | 1

The Who, What, Where and When Guide for White Mountain Wayfarers

ScenicNewHampshire

WHITE MOUNTAINS Winter 2020/2021

Take 10% Off Any Magazine with Annual Laker Purchase.

Buy 30 Issues of The Laker and Save 20% On AR16 Packages.

SPECIALS FREE COLOR New Customers Only Save 20% your first year.

DEADLINE .............................PUBLISHED Jan 8 .........................................................1/15 Feb 12 ......................................................2/19 Mar 12 .....................................................3/19 Apr 9........................................................4/16 May 7 .......................................................5/14 Jun 11 ......................................................6/18 Jul 9..........................................................7/16 Aug 6 .......................................................8/13 Sep 10 ......................................................9/17 Oct 8 ......................................................10/15 Nov 5 .....................................................11/12 Dec 3 .....................................................12/10

& The Scenic Byways of Rtes. 25, 28, 108, 109, 113, 125, 153 & 171

RO U T E 16 ROUTE 16 Along

The more-affordable entry level pricing of waterfront vacation homes in this area continues to drive more and more fourseason tourism as summer beach fronts become snowmobile central or a quick trip to numerous ski resorts. Mountain condos become easy day trips all summer long throughout the Granite State. From the White Mountains to the NH Seacoast and everywhere in between, let our experience Inside This Is sue... team of professionals craft a Tourism Marketing message Find More for your business. Designed to reach new customers with larger sources of disposable income. After all, they’re not all tourists. Many of them are Super Tourists. The US Census says only 6% of Americans own more than one home, and most of these second homes cost more than our everyday home. Likewise, the Lakes Region Tourism Association estimates there are over 50,000 second homes in the Lakes Region alone. That’s a city larger than Manchester with very few land lines and even fewer mailboxes. Let us help you reach this luxury market for less.

This, combined with over 35 ponds and lakes ranging from 500 to 5,000 acres, means the area between Dover and the White Mountains is one of the most geographically intriguing places on the planet. The area was born and shaped by extinct volcanoes; you’ll find great adventure just off this beaten path and an independent spirit that’s a bit different from the Winnipesaukee experience.

long Route 16 is a celebration of the Eastern Lakes and Mountains Region of New Hampshire. The incorporation of the major highway leading to the White Mountains has left many of the quintessential New England towns unchanged by history, just a bit off the highway.

FREE

2021 Deadlines & Rates: Along Rte. 16

All prices above are PER ISSUE. 30 Lakers and/or 12 Along Rte. 16 Annually.

$720

10 Week | 3 Months

$800

Open | 1 Month

It’s no wonder that more and more business owners are choosing The Laker family of publications to effectively market their businesses each year.

Our seasonally adjusted format of Weekly in the Summer and Monthly in the Winter means you’re only buying 30 issues a year. Reaching upwards of 50,000 people each time The Laker goes to press, your annual contract allows you to reach over one million people annually for an affordable price. This means you message, designed, printed and distributed to people looking to spend money for fraction of a cent.

We are the preferred choice of professionals to market Boating, Real Estate, Dining, Entertainment and Attractions to Tourists, 2nd Home Owners and Affluent Retirees. Our broad reach and cultivated relationships with hotels, motels and rental agencies ensure your message is getting into the hands of the right people, in the right places at the right time. This allows you to reach those people in the Lakes Region each year with the greatest amounts of disposable income.

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2021 Deadlines & Rates: The Laker

or nearly four decades, The Laker has been the premiere lifestyle publication in New Hampshire’s Lakes Region.

The only publication to win the Media Award from the New Hampshire Travel Council twice, The Laker provides the most effective tool to reach a wide variety of significant demographics for economic prosperity to this region for many family owned businesses.

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s 14-16 What’s Up | Page Page 18 Yesteryear |

Inside This

Size 9 (Full Page) 10.25”w x 15.5”h Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h Size 5 ( 1/6 Page) 5”w x 5.75”h Size 4 ( 1/8 Page) 5”w x 3.75”h Size 3 (1/12 Page) 5”w x 2.75”h Size 2 (1/16 Page) 5”w x 1.75”h

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Your Guid

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kes Regio in NH’s La June 29, 202