Smiley Publishing Group dba Panoramic Publishing/The Laker LLC
White Mountains
New Hampshire
Scenic
Year after year Boating on the Lakes magazine helps boaters get the most from boating in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters, with information on where to dine by boat, a calendar of boating related events for the entire summer as well as helpful tips. Distributed weekly all spring and summer at local
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SUMMER Published: June 10
May 3, 2024
Winter Published: December 17
2023 EDITION YOUR GUIDE TO BOATING IN THE LAKES REGION COMPLIMENTARY Courtesy of
30,000 COPIES DISTRIBUTED FREE throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast. Published April 29| Deadline: April 5, 2024 Advertising Rates Ad Size 1/8 Page $400 $175 $175 H – 3.6125” x 2.325” 1/4 Page 640 300 300 V – 3.6125” x 4.875” H – 7.5” x 2.325” 1/2 Page 875 412.50 412.50 V – 3.6125” x 10” H – 7.5” x 4.875” Full Page 1,400 675 675 7.5” x 10” spring 2023 | complimentary fall 2023 | complimentary The Laker at Home is direct-mailed to every household in the 14 zip codes surrounding Lake Winnipesaukee: over 28,000 homes! With a total press run of 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into local households. 28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 1,407 Center Sandwich, 03227 .......................... 568 Laconia, 03246 8,024 Laconia, 03247 919 Gilford, 03249 ........................................ 3,898 Meredith, 03253 3,712 Moultonborough, 03254 2,322 Alton, 03809 .......................................... 1,767 Alton Bay, 03810 1,142 Center Tuftonboro, 03816 ......................... 540 Melvin Village, 03850 341 Mirror Lake, 03853 414 Wolfeboro, 03894 .................................. 3,169 Wolfeboro Falls, 03896 685 Delivered to Laker distribution points 4,000 TOTAL CIRCULATION .......................... 32,908
Rates Ad Size Total First 50% Payment* Second 50% Payment* Add 20% for Color
marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.
Advertising
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November 12, 2024 SPRING
April
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June 29 |
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September 30 |Deadline: August 30, 2024
December 29 | Deadline: November 15,
Need to reach winter visitors...
Your restaurant needs to reach summer visitors to the Lakes Region. Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make summer 2021 a success.
country skiers, ice fishermen and locals? Dining Out Magazine reaches them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.
Scenic New Hampshire White Mountains provides both sides of the Presidentials with an affordable and effective means of communication in the mountains that is similar to our popular Lakes Region publications. Our large press runs, combined with a long shelflife, will continue in the tradition and style of the former Best Read Guide publications. Our larger format and incremental billing means more bang for your buck.
Summer Circulation
Published May 27|Deadline April 22, 2024 50,000
COMPLIMENTARY SUMMER 2023 AD SIZES TOTAL Half Page (7.5”x4.875”) $950 $190 $380 $380 Full Page (7.5”x10”) 1600 320 640 640 Summer Rates 20% Pmt. by June 10 40% Pmt. by July 10 40% Pmt. by Aug. 10 COMPLIMENTARY WINTER 2023-2024
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21, 2024 30,000 Winter Circulation
Published Nov.
| Deadline Oct.
AD SIZES TOTAL Half Page (7.5”x4.875”) $875 $175 $350 $350 Full Page (7.5”x10”) 1400 280 560 560 Winter Rates 20% Pmt. by Oct. 10 40% Pmt. by Nov. 10 40% Pmt. by Dec. 10 Advertising Rates Ad Size 1/8 Page $400 $200 $200 H – 3.6125” x 2.325” 1/4 Page 640 320 320 V – 3.6125” x 4.875” H – 7.5” x 2.325” 1/2 Page 875 438 437 V – 3.6125” x 10” H – 7.5” x 4.875” Full Page 1400 700 700 7.5” x 10” Advertising Rates Total First 50% Payment* Second 50% Payment* Ad Size Add 20% for Color Add 20% for Color Add 20% for Color 17 White Mountains Scenic New Hampshire The Who, What, Where and When Guide for White Mountain Wayfarers Winter 2023/2024 The Who, What, Where and When Guide for White Mountain Wayfarers White Mountains White Mountains ScenicNewHampshire summer 2023 50,000 Circulation Summer & Winter
snowmobilers, downhill and cross
Every Successful Business Has It...
It’s called the USP or Unique Selling Proposition.
Lots of people know we’re fortunate to have many of NH’s best family owned attractions as our customers, but what most people don’t know is that your business, big or small, can greatly benefit from the same audience of readers like the companies here on the right.
We take the time to learn what’s unique about you, and then share it with our readers. In fact, we have lots of customers spending as little as $2 a day. It’s way cheaper than a cup of coffee.
Our USP is that it’s a win-win-win situation.
Your family benefits by our family bringing out of state dollars from both visiting families and the vacation homeowner families.
Since 1984, The Laker and her sibling publications have become the informal paper of record for generations of vacation homeowners in New Hampshire.
The Local People Know! Did you know the average tourist visiting NH spends $684 ea.? They come to have fun, relax and spend mon Call to find out how Tourism Publishing with our company can help you reach millions of visitors on the ground, in NH. SMILEY PUBLISHING GROUP, LLC, • PO BOX 119, WOLFEBORO FALLS, NH 03896 • 603-569-5257 You Don’t Have To Be Huge To Be Unique www.nhnature.org Nearer Walk on the wild side to see live animals and enjoy a cruise on Squam Lake. Limit two. Cannot be combined with any other offer. Expires 11/1/18. Save $3 on trail admission World’s First & ONLY cog railway east of the Rockies! • 3-hour round trip on eco-friendly biodiesel or vintage steam trains • FREE admission to the new summit Observatory Museum OPEN APRIL- NOV • 800-922-8825 • BOOK ONLINE AT thecog.com Just off Rt 302 near Bretton Woods on Base Rd, Marshfield Station, NH THE MOUNT WASHINGTON byTrain! Tickets, Events, Special Trains thecog.com Ride to the Top of Mount Washington... LRAAD2015.indd 1 6/17/16 3:00 PM 1799 White Mountain West
