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e $6 Million Investment in Your Business! 2024 Media Planner

DID YOU KNOW...

In 2022 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state?

Over 36 Million visitors will spend Over $5 Billion in the year to come.

Smiley Publishing Group helps business people reach this important market while those visitors are here on the ground in New Hampshire. ey’re here right now.

and everywhere in between, you’ll nd the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business.

Millions of Positive Impressions, One Person at a Time! Mailing: P.O Box 119, Wolfeboro Falls, NH 03896

Address: 83 Center St., Wolfeboro, NH

Phone: 603-569-5257 www.thelaker.com

lkr@thelaker.com

Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions. New Hampshire IS our passion and we present it to visitors like nobody else can or does.

ink about the last time you took a vacation someplace new? Did you nd yourself picking up tourism literature and similar publications?

Our company will e ectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2022. Let us help your business reach this a uent and lucrative audience for a fraction of a penny per person. It’s what we do... for you!

Smiley
LLC
Publishing Group,
Physical
Eastern New Hampshire from Massachusetts to Canada Come Along And Feel The Difference. Smiley Publishing Group dba Panoramic Publishing/The Laker LLC P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257

2024 Rates, Deadlines and Distribution

Route 16 Along

Generational Investments In New Hampshire Tourism

5/20/2024

It’s been said north of Concord that if you don’t know what you’re doing, you should ask your neighbor and they’ll fill you in. I’ve been blessed to be a life-long White Mountain neighbor my entire life. Western Maine as the frequent weekend, summer and ski season tourist for the first half of my life and now the NH Lakes Region insider and Carroll County resident for the second half. Watching my children today is a continuous déjà vu moment of my own childhood romping through the Granite State’s various attractions and activities. Living here in the north country can be both the most

RATES

7/15/2024

7/22/2024

8/19/2024

8/26/2024

9/2/2024

9/9/2024

9/16/2024

H:

Size 5 ( 1/6 Page)

5”w x 5.75”h

Size 4 ( 1/8 Page)

5”w x

5”w

5”w x

exhilarating and likewise the most challenging of all lifestyles. The revenue created by people “from away” will be the prime factor in the success or failure of most small family-owned businesses. For forty years, our company has been helping NH family businesses grow, by being here on the ground and knowing the lay of the land. We put your unique selling proposition in front of the right people, at the right time. Millions of positive impressions, one family at a time.

9/23/2024

9/30/2024

10/7/2024

10/14/2024

10/28/2024

11/11/2024

11/25/2024

Dan Smiley, Publisher

The Route 16 Corridor is one of the most traveled highways for people visiting the granite state. Together, we are strategically positioned to reach this affluent audience with an

2 Gift Guide

12/9/2024 Dec. 16 Christmas

Issue Ad Sz Price Color Entered

12 1/19

9 2/16 Mar 8 3/15 Apr 12 4/19 May 10 5/17 Jun 7 6/14 Jul 12 7/19

Aug 9 8/16

6 9/13

11 10/18

8 11/15

6 12/13

Special Instructions/Reverse Totals

Special Sections: 11 Issue Minimum Boating ____ Real Estate____ Wht Mtn ____ Wolfeboro ____ Littleton ____ Lodging ____ Dining _____ Golf _____ Other ___________

By signing below, I authorize Smiley Publishing Group, LLC dba The Laker, Along Rte. 16, Dining Out, Home and other tourism and quality of life publications and products to extend credit for me and the company I represent. I understand that invoicing is conducted on a monthly basis. Accounts that fall behind on monthly payments will be charged a 2% (24% Annum) on past due amounts. Accounts behind in excess of 90 days can negate any discounts from the terms of this agreement and be subject to running at the open rate. (See Media Kits). Smiley Publishing Group, LLC is a Carroll County, New Hampshire based privately held company and reserves the right to refuse or reject any material it deems negative to its brand or its readers where this transaction takes place.

Sales Rep. Distributed from the Seabrook rest stop to the Colebrook rest stop Serving The Lakes Region since 1984! 33 Issues Per Year - Published Weekly from May-Oct & intersecting scenic byways of Rtes:

State Rest Stops in: Seabrook; Intervale; Colebrook; Littleton; and Canterbury, Rte. 16 Dairy Bar (seasonal), Harley Jacks, Valueland, Ossipee Convenience, Pizza Barn, Mumma Christy’s, Ossipee Information Booth, Tramway Artisans, North Country Fireworks, Rosies, Yankee Smokehouse, White Lake State Park (seasonal), Tamworth Camping Area (seasonal), NH Country Store, Econolodge, Jakes Seafood, Hannaford Ossipee, Big Apple, Mountain Grainery/ Ace, Beaver Hollow Campground (seasonal), Ossipee House of Pizza, Wolfeboro Chamber of Commerce, Wontons Restaurant, Miss Wakfield Diner (seasonal), On The Run Mobil, Lovell Lake Market, Poor Peoples Pub, DiPrizio’S GMC, McKenzies Farm Stand (seasonal), Hannafor North Conway, No. Conway Tourism Center, Super Shoes, Almost There, Cannell’s Country Store, Yankee clipper hotel, Settler’s Green Customer Service, Shop N Save in Glen, Bagels Plus, Sawyer River Trading, White Birch Books, North Country Fair Jewelers, McDonald’s, Saco Family Camping, Beach Family Camping, Eastern Slope Campground, Saco Ranger Station, Somersworth COC, Somersworth Library, Leaven, 45 Market Street Bakery & Cafe, NH Liquor Store Box, Lucky Supermarket, Shiva Market, Laney’s Breakfast, Tri City Plaza Box, Real Estate Specialists, Shell, Key Auto - Somersworth, Interstate Glass, The Works Rochester Pediatrics, Frisbie Memorial Hospital, Village Pizza, Brickstone’s, Wild Willy’s Burgers, Riverstone Frame Shop, Rox Lounge, Rochester Opera House, Governor’s Inn, Lilac City Grille, Goodfellas Pizza & Lounge, Green Earth Cleaning, Granite Steak & Grille, Strafford County YMCA, Hannaford Rochester East, Bank of America, Bella Fresca, Moes, Rochester Chamber, Lilac Mall - Entrance -

D-Rack, Hannaford Rochester West, Gary’s Sport’s Bar, Market Basket, Boucher’s, Highland China House, Monarch School of NE, Rochester Public Library, RE/Max Realty, 900 Degrees, O’Neil Cinemas - Rack, Epping House of Pizza, Holy Grail, Pine Acres Campground Laundromat, Gordo’s Burritos & Tacos, Ace Hardware/Ben Franklin, Newick’s Dover, DOVER, Library, Children’s Museum of NH, Janeto’s Supermarket, Dover HOP, Dover Chamber of Commerce, Harvey’s Bakery, Amtrak Station, Cleary Cleaners, Shaw’s in Dover, Strafford Farms Restaurant, Danis Laundromat, Danis Supermarket, Main St. Grill & Bar, Jitters Cafe, Ping Garden, Josiah Carpenter Library, Blueberry Station, Country Cookin’, Care Pharmacy, Hill Top Pizzeria , Epsom Public Library, Cooper Hill Pizzeria, Louie Pizza - Rack, Johnson’s Seafood & Steak, Northwood Diner, Northwood Town Hall, Susty’s Cafe, Hannaford’s Northwood, Chelsey Memorial Library, Amazing Children, Barrington Library, Shell Foodmart, Kozy’s Pizza, Stone House Baking, Barrington Station, Pizza Spinners, Circle Restaurant and Mr. Gas, Pine Knoll Campground, Bear NotchSki Touring, Willey House Information, No. Forest Heritage Park, BrettonWoods Motor Lodge, Bretton Woods Ski, Cog Railway Upstairs,Cog Railway Downstairs, Mt. Washington Trading Post/Irving, Absolute Power Sports, Burger King Gorham, Colonial Comfort Inn, J’s Corner Restaurant, Loews Garage, McDonalds,M. Madison Motel, Royalty Inn, White Mt. Golf, Nestlenook Farm on the River,

Motor Lodge, Spaulding Power Sports, Bagels Plus , Willow Place Mall, White Mountain Winery, Mt. Washington Valley Children’s Museum

COLOR? Save 10% Save 20% Save 40% Ad Size Open 4 Issues 8 Issues 12 Issues Size
Page)
$900 $810 $720 $540 Add 20%
9 (Full
10.25”w x 15.5”h
Size 8 (1/2 Page)
H: 10.25”w x 7.5”h
600 540 480 360 Add 20%
7
V: 5”w x 15.5”h
Size
(1/3 Page)
10.25”w x 5.75”h
5”w x 11.5”h 430 387 344 258 Add 20%
6
3.75”h
7.5”h 320 288 256 192 Add 20%
V:
Size
(1/4 Page) H: 10.25”w x
V: 5”w x
240 216 192 144 Add 20%
3.75”h 180 162 144 108 Add 20%
Size 3 (1/12 Page)
x 2.75”h 140 126 112 84 Add 20%
2
Page)
Size
(1/16
1.75”h 120 108 96 72 N/A
My two sons and having a good time at Storyland in 2019 1975 Mt. Washington Auto Road with my dad and brother. & The Scenic Byways of Rtes. 25, 28, 108, 109, 113, 125, 153 & 171
Mountains Page What’s Up Pages 6-10 Cook Out Page Find More Inside This Issue... From the Publisher of June Vol. No. Published on the 16th of the Month & The Scenic Byways of Rtes. 25, 28, 108, 109, 113, 125, 153 & 171 Route 16 FREE
Summer Fun!
Along
Cabot
ALONG RT 16 DISTRIBUTION LOCATIONS: Subject to change without notice... Deadline Published What’s Up? Ad Sz Price Color Entered 1/2/2024 January 8 Winter Fun 1/29/2024 February 5 Valentine’s/Leap Yr 2/26/2024 March 4 St. Pat’s, Easter 4/1/2024 April 8 Eclipse Day Issue
May 6 Mother’s Day
May 13 Spring
May 20 Memorial Day
4/29/2024
5/6/2024
5/13/2024
May 27 Memorial Day
June 3 Bike Week 6/8-16 6/3/2024 June 10 Bike Week 6/8-16 6/10/2024 June 17 Nascar
June 24 Fourth of July Double Holiday Issue - 2x print, 2 week calendar 6/17/2024 July 1 Fourth of July Distribution Open - Office/Sales Closed 6/23 to 6/30
July 8 Prime Summer
July 15 Prime Summer
5/27/2024
6/17/2024
7/1/2024
7/8/2024
July 22 Prime Summer
July 29 Prime Summer
August 5 Prime Summer
August 12 Prime Summer
August 19 Prime Summer
7/29/2024
8/5/2024
8/12/2024
August 26 Labor Day
Sept. 2 Labor Day
Sept. 9 Fall/Harvest
Sept. 16 Fall/Harvest
Sept. 23 Fall/Harvest
30 Columbus Day
Sept.
Oct. 7 Columbus Day
Oct.
Peak Foliage
14
Oct. 21 Peak Foliage
Veteran’s Day
Nov. 4
Thanksgiving
Nov. 18
Dec.
2024 Advertising Agreement: Date______________ Sales Rep ____________ New?_______ Years In Business? ____________ Check One Customer______________________________________________________ Contact Name _______________________________________ Position _______________ Mailing Address ____________________________________________ Town_____________________ Zip___________________ Phone ___________________________ Email Address ______________________________________________________________________________________ Cell ___________________________________
Deadline
Jan
Feb
Oct
Nov
Dec
Sep
Name Date
28, 109, 113, 125, 153
171 < --Leaf Peeper & Holiday Issues --> Eastern
MONTHLY Year
___ Mag. Only Take
Along
Issues)
25,
&
NH Lakes & Mountains
Round
5% Off Any Magazine with Your Annual
Rt. 16 Purchase. (12
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