March 3 2016

Page 1

THURSDAY, MARCH 3, 2016 THELANTERN.COM

OPINION

thelantern

A student pens a letter commending a satirical campaign for bringing attention to Undergraduate Student Government. ON PAGE 3

THE STUDENT VOICE OF THE OHIO STATE UNIVERSITY

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SPORTS

Live at the Garden, a festival which features local, regional and international performers, is set to take place on Saturday. ON PAGE 4

Coming off consecutive losses, OSU’s women’s basketball team is looking to change its luck in postseason play. ON PAGE 8

TEDxOSU aims to reconstruct reality CAMERON CARR For The Lantern carr.613@osu.edu This Saturday, the fifth annual TEDxOhioStateUniversity will bring a series of talks and performances centered on this year’s theme, “Reconstructing Reality,” to a sold-out Mershon Auditorium. The event will feature students, faculty and alumni from diverse backgrounds sharing their ideas in relation to the theme. The event is sold out but can be livestreamed at tedx.osu.edu/livestream/ at 1 p.m. on Saturday. “I look at reconstructing reality, and it can essentially mean anything you want it to,” said TEDxOSU communications director Avish Jain, a fourth-year in biology. “Reality is both tangible and nontangible. It’s everything that we see and everything that we ignore.” Following the format of the popular TED conference, TEDxOSU will present varying perspectives and ideas that audience members might not have previously considered. “It’s a day where you’re not just listening to talks or watching a performance, but it’s a day where you are truly inspired to do something more,” Jain said. After selecting this year’s theme, the organization went through an application process beginning in October to select the most appropriate speakers and performers. One of those speakers will be Bria Davis, a fourth-year in communication. Davis said she was inspired to get involved after attending her first TEDx event as a

YEAR 136, ISSUE NO. 22

OSU backs deal to reduce phosphorus in Lake Erie STEPHANIE WISE Lantern reporter wise.1075@osu.edu

COURTESY OF TEDXOHIOSTATEUNIVERSITY

TEDxOSU is set to take place on March 5.

“It’s a day where you’re not just listening to talks or watching a performance, but it’s a day where you are truly inspired to do something more.” Avish Jain TEDxOSU communications director, fourth-year in biology

freshman. “I turned to one of my best friends because it was so cool and was like, ‘I want to give one of these before I graduate,’” she said. “I just decided this year that I hadn’t applied and I probably should.” Davis — who is triple-minoring in creative writing, art and pop culture — incorporated her coursework and personal passions while preparing her talk. Her presentation will focus on superheroes and underrepresentation of certain groups in the media. “Representation is really import-

ant for pretty much everyone that isn’t a white guy,” Davis said. “Everyone deserves to be a hero, not just affluent white dudes like Tony Stark.” By focusing on a part of the media that most people are familiar with, Davis said she hopes to connect with the majority of audience members. “I think that TED talks, in general, are really good at presenting interesting ideas that people might not encounter in their everyday life in a really accessible way,” Davis said. “If I were to walk into a bio-

chemistry class in the middle of a lecture, I’d probably zone out and have no idea what was happening, but if that professor were to give a TED talk and make it more of a narrative and simplify things down, I think I would learn.” John Carlarne, peace studies coordinator at OSU, will adapt his typical lecture format to present his own talk for TEDxOSU. “It’s going to be a challenge to get it into 10 minutes,” he said. Carlarne, raised in Nairobi, Kenya and London, said he will draw from his research in addition to his experiences as a British Army officer, police officer and activist for his talk. “My reality was deconstructed by working 20 years ago in wartorn societies,” he said. “People seem to adapt to that situation TEDX CONTINUES ON 2

Ohio State is taking an active role in supporting a deal struck on Feb. 22 between the U.S. and Canada to help reduce the harmful algae-feeding phosphorus entering Lake Erie by 40 percent. The two countries will work to develop action plans to meet their goals. Christopher Winslow, the interim director for the Ohio Sea Grant College Program, spoke about the large algal blooms in Lake Erie that led to the decision to promote reduction. The program is based on research, education and outreach in regard to Lake Erie, he said. “What we’ve got going on is we have an excess input of nutrients into Lake Erie, specifically phosphorus … the blooms happen because this organism, which is naturally occurring in the lake … is able to grow in bloom conditions or excess conditions because there are excess nutrients in the water,” Winslow said. Excess phosphorus is able to enter the lake through agricultural runoff from fertilizers and manure, failing septic tanks and waste treatment plants that become inundated with too much sewage, Winslow said. Winslow called this a health hazard. ALGAE CONTINUES ON 2

Capstone of the community CARLEE FRANK Lantern reporter frank.442@osu.edu Each year, Marketing Strategy, a capstone course taught by Shashi Matta, an associate professor of marketing at Fisher College of Business, partners with one local for-profit company and one nonprofit organization to provide free marketing advice to the organizations and real-world experience to Ohio State students. While all marketing students must complete this capstone course, Matta said that it goes much further than that. “This course offers students real-world experience and a résumé boost, which doesn’t happen in a typical class setting,” he said. Matta chooses the organizations that the students will work with, but sometimes the

organizations reach out to him. A past student of Matta’s, Steven Werman, current chief financial officer for the clothing store Homage, contacted Matta to partner with the capstone class in Spring 2014. Matta has also worked with Quilts of Valor Foundation, a food service program that supplies meals to Columbus City Schools. The foundation sews quilts for war veterans, and the Columbus Symphony Orchestra. Matta said students are split into roughly eight teams with six people per team. Each group works with the same company, competing to create the best marketing plan. The companies meet with the students three times throughout the semester: during the first week in order to explain what marketing problems they are facing, halfway through the semester to check on progress, and at the end of the year to choose which student team had the strongest strategies. Cory Woodhall, a 2015 OSU alumnus with a degree in marketing, was one of the winning students when Matta’s class partnered

COURTESY OF SHELLEE FISHER

A group of students from Shashi Matta’s marketing class presents a proposal for how to better market the Columbus Symphony Orchestra. with the Columbus Symphony Orchestra. Although Woodhall was not able to attend, his team showcased their marketing plan at the annual OSU Outreach and Engagement Forum in Spring 2015. Woodhall said that Matta really pushed his students to achieve excellence in this course. “He made sure we all realized that this is the real world, and that these are people’s

lives and businesses that we are affecting,” Woodhall said. In his particular case, the Columbus Symphony Orchestra needed help attracting a younger audience, as well as families. “Their audience is graying and very soon they will be left with none, and so they were very interested in finding out how to make CAPSTONE CONTINUES ON 2


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