PROMOTE YOUR PIZZERIA FOR ST. PATRICK’S DAY
St. Patrick’s Day by the numbers
PLAN A ST. PATRICK’S DAY MEAL
Develop a menu that incorporates modern or traditional Irish foods into your regular fare, including your pizzas. This could be a couple of specialty pizzas and/or sandwiches featuring corned beef and cabbage or a shamrockshaped pie with green side items. You can even start the day with an Irish breakfast or offer a lunch and dinner menu that hosts your take on favorites like Irish stew, fish and chips, shepherd’s pie, and corned beef and cabbage. MENU SUGGESTIONS: • Corned Beef and Cabbage Calzone Recipe on page 13 •
Leprechaun Bowties (Pesto & Farfalle) Basil Pesto w/o Pinenuts - Ferraro# 5240885
•
Pasta al Pastore (Shepherd’s Pasta) Recipe on page 13
•
Fish & Chips Use Potato Croquettes (Ferraro# 4408176) for an Italian twist.
AVERAGE AMOUNT ST. PADDY’S PARTIERS WILL SPEND
BRING IN MORE GREEN WITH A PROMOTION
Encourage new business and reward regulars by coming up with a deal or discount for everyone to enjoy. Finding ways to be creative with the type of deal offered will make restaurants stand out from the crowd. Here are some ideas: •
17% off if customers wear green to pick up their order
•
Beer and meal combo deal
•
Team up with local businesses to offer a package deal
•
Encourage customers to upload a photo of their meal and tag the restaurant on social media, then enter them into a raffle
OF CELEBRATORS PLAN TO WEAR GREEN
EXTEND THE FUN
Celebrate St. Patrick’s Day all weekend long! This year the holiday lands on a Friday, allowing the opportunity for celebration past just the day of. Consider offering deals or specials for the weekends surrounding the holiday or the entire week. Featuring your menu for more than a single day is a great way to reach more customers and give people a chance to participate even if they can’t eat out on the actual day.
MORE BEER IS SOLD ON ST. PATRICK’S DAY
of Americans plan to celebrate St. Patrick’s Day1 https://www.statista.com/statistics/413393/share-of-americans-celebrating-st-patrick-s-day/ https://www.pmq.com/st-patricks-day-marketing/ https://wallethub.com/blog/st-patricks-day-facts/10960 1
MORE SPIRITS SALES THAN USUAL FRESCO BY FERRARO | PAGE 7
