WORLD PIZZA MARKET
FORCASTED ANNUAL SALES GROWTH THROUGH 2023
$159 BILLION (2023) – UP 6.1%
7.6% Eastern Europe | $5.8B
2.9%
8.6%
North America | $58.3B
Western Europe | $58B
Full Service Pizza: $19.4B, up 2.2% Limited Service Pizza: $38.9B, up 3.3%
8.2% Asia Pacific | $15.3B
8.6% Middle East/Africa | $5.3B According to Euromonitor data, worldwide pizza sales in the coming year will exceed $150 billion for the first time.
6.3%
3.4%
Latin America | $14B
Australasia | $2.3B Source | Euromonitor International Pizza Forecast for 2023 Updated Novemeber 14, 2022
All outlets that specialize in pizza, including fast-food pizza, pizza full-service restaurants, pizza 100% home delivery.
HOT INDUSTRY TIPS: •
When price increases go above 9%, that is when the decline in visits and sales is apparent.
•
Making online ordering seamless - customers that find your online ordering process difficult may pick a different restaurant next time or ditch the order all together.
•
Be a director! Use video on social media to entice customers and improve your ranking on Google.
WHAT CUSTOMERS WANT
are looking for more pizza deals/specials.
want more restaurants/pizzerias to offer vegetarian pizzas.
Source: Technomic 2022 Pizza Consumer Trend Report
want more would prefer to order restaurants/pizzerias pizza from a company to offer vegan pizzas. that uses sustainable packaging.
want a pizza delivery online ordering system that lets them track their order. FRESCO BY FERRARO | PAGE 9
