Three Easy Steps to Increase Sales!

Occasion Mix

Birthday cards should account for at least 60% of your display. See below. Birthday percentages may gradually decline with over 168 pockets in the store. Family captions typically turn slower than general birthday cards.

Recommended Occasion Mix

Visit YouTube for helpful videos: Leanin’ Tree Card Occasion Mix Leanin’ Tree Best Selling Cards

(1) 168 Quad pockets based on 4 B35D combo barrels plus stringers. *Notions displays should have a maximum of 50% birthday and Thank You should be approximately 13%. The lower price and smaller format of Notions encourage impulse purchases and easy, “note card” sending occasions.

** Depending on store needs, miscellaneous pockets can cover kid’s and milestone birthday, retirement, graduation, goodbye, new home, religious events, wedding & baby shower, and other secondary occasions.

Organize by Occasion

Group occasions together on your display for shopping ease. Make sure the Caption Card is folded to show in front of the first card. With “combo” pockets, group Classic/Deluxe/Qubes together by occasion.

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Best Sellers and Card Position

Consult your sales representative and trust their recommendations for including best-sellers with every order. Best-sellers out-perform most selections based on personal preference. Many best-sellers perceived as “regional” can perform well nationally.

Eye Level is Buy Level!

Place your best-sellers in the “hot zone” rows 2 – 4. Cards placed in the first four rows outsell lower rows on the display by four times.

Sales 4X lower rows!

Out-facing Pockets Sell!

Quad stringers and out-facing columns on the R784R out-sell inside pockets by 2-to-1. Place popular best-sellers and top-selling occasions such as Birthday on stringers and out-facing columns.

Sales 2X inside-facing pockets!

Consult your sales representative for tips on how to optimize best-sellers and occasion mix for top sales results in your store!