Issue 31 October 2019
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Table of Contents 04 Letter from the Editors 06 Meet the Executive Board 08 Summer Fashion Interns 10 Lululemon Lab 12 Wheel of Primary 20 Local Artist: Gabe Josephs 24 SuperCharged 42 Utility Wear and Streetwear 44 So You Wanna Know About the Row? 46 Fall Trends 48 Room of Their Own 50 Acknowledgements
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Letter from the Editors We are SO excited to write to you as the new editors-in-chief of TheLOOK Magazine for the 2019-2020 academic year. First off, we want to take advantage of this opportunity by inviting the whole community to contribute to this magazine. Whether you are interested in modeling, writing, photography, or giving us photoshoot ideas, we would love to have you on board. Through this fashion and lifestyle magazine, our goal is to create a publication that demonstrates the beauty of Connecticut College, and our student body. We want to represent the beautiful minds that walk among this campus every day, and represent the inspiration of style that comes from all of you. Now we want to talk about our first issue and our two amazing photoshoots that took place‌ The first was thrilling, scary, and oh so chic. We were fortunate enough to team up with SuperCharged Indoor Karting (which if you have not been to, is a super fun activity to do with a group of friends!) We put together an all-women photoshoot that played on the street style trend of biker chic. It was awesome to see some of our fellow students rock this fabulously edgy look! As for our second shoot, we decided to take a more artistic approach, and work solely with primary colors. This shoot produced some of the coolest photographs we’ve seen, and overall exceeded our aesthetic expectations. If you want to get involved in any way, have any ideas, or just want to chat, please reach out via our Instagram @thelookmag. For now, we hope you enjoy our first issue of this year, and stay tuned in to see what is coming up next! With love, Hayley and Rose
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TheLOOK 2020
Exec Board Christian Carr-Locke Photoshoot Producer
Rory Martin Stylist
Chloe Hunwick Events Director
Ezra Norris Co-Layout Designer
Krishnam Moosaddee Co-Layout Designer
Esme Tyler Head of PR and Marketing
Samantha Barth Assistant to PR and Marketing
Emma Furgueson Assistant to PR and Marketing
Lily Young Website Director
Emma McClymont Finance Director
Piper Baine Copy Editor
TheLOOK 2019 Summer Fashion Interns Bandier - Sophie Ehrhard
Hi, everyone! My name is Sophie Ehrhard, and I am a senior Psychology major and French minor, and a member of TheLOOK Magazine. This summer, I had the opportunity to work for the fashion and athleisure company, Bandier. Bandier provides high-end luxury activewear to customers. Bandier curates the highest quality product into one collection where women can shop. Bandier carries a variety of brands ranging from smaller brands, such as Spiritual Gangster and Aviator Nation, to very large brands such as Adidas and Nike. Bandier created four of their own private brands: We Over Me, CalĂŠ, Wesley, and All Access. One of my biggest roles as an e-commerce intern was merchandising the website through Magento. Magento is an e-commerce platform that many retailers and online stores use. I regularly input new product onto the site, organized the current products, adjusted prices and upsells, and uploaded clothing swatches. Through my role as an e-commerce intern, I became familiar with the backend of a website and the maintenance that goes into creating and supporting a website. My favorite part of the internship was helping out on the photoshoots and styling outfits for the website. I loved working for a fast-paced start-up company, and would recommend it to anyone who wants real hands-on experience in the fashion industry!
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Narciso Rodriguez - Hayley Zukerberg
Hey guys! Hayley here. I am a senior studying Art and Computer Science, and I am also in the Ammerman Center for Arts and Tech. This summer I worked as a design intern for the women’s wear designer, Narciso Rodriguez, in New York City. One of my initial tasks was working on the end of the Spring 2020 line and the start of the Fall 2020 line. My other responsibilities included photographing models or garments, dressing models and mannequins, editing and cropping photos, creating fashion flats (taking an original sketch and creating a freehand drawing on the computer), working on seasonal boards, organizing the showroom, picking up fabric samples, and doing inspiration research for Narciso, himself. As a design intern, my work mostly focused on the creative and artistic side of the industry, but I gained invaluable exposure to the industry at large. The exposure to Narciso’s design process, other creative minds, and the amount of time I put into this internship will ultimately help me in all areas of my life, including my senior year course study. I created great career connections and narrowed down what I want to do post-graduation. In addition, working 10 hours every day gave me a sense of postgraduate life and pushed my maturity level higher.
J. Crew - Kellie Quinn
My name is Kellie Quinn, and I am a senior Economics major and Government minor. I am also in the Entrepreneurship Pathway. During this past summer, I had the opportunity to intern at J.Crew’s corporate office in New York, NY. I interned in their merchandising department. As a merchant, I got to combine my love for fashion with my love for business. The merchants are in charge of collaborating with the designers to assort the upcoming line in a way that is most profitable for the company. All my days at J.Crew were different. Some days, I would be buried in Excel, analyzing past profit reports and anticipating future trends to predict customer shopping behavior in the coming seasons. While other days, I would be working hands-on with the Spring 2020 line to help decide what works, what doesn’t, what items will go to which stores, and how to maximize sales. Overall, I had an amazing experience learning about how such an iconic American brand functions.
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lululemon lab
Written by Shae Albertson
Stumbling upon lululemon lab for the first time with a friend this past summer in Noho, Manhattan initially caused confusion, but did not leave me disappointed. The associates in the store immediately asked my friend and I if we understood the concept of the lab. Unclear about the purpose of the space, they explained to us that this was “not the average lululemon store,” and made it clear that the pieces were experimental and rarities. lululemon-initiated labs, also known as concept spaces, feature limited-edition collections where the designers actually work in the space. In the lab, it is likely that you will encounter a designer, brand ambassador, or accessories curator. Designers are often found working on the retail floors of the stores, and interact with guests daily. At most, the garments found in the store are hardly one of fifty per design. The lab ultimately attracts those who are looking for attire that suits city life, and is less about athletic wear. Unlike the over 300 lululemon stores
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across the country that feature bright colors, lululemon lab solely features garments that have neutral colors and patterns. Many of the garments feature asymmetrical pieces that aren’t suited to everyone’s taste. While the pieces are more expensive than the lululemon athletica store, the lab ensures that you will leave with an edgier and unique piece that does not fit the lululemon brand at all. lululemon has branched beyond its gear for yoga, running, and studio classes to “athleisure” that fits an easy transition from work to the gym, or vice versa. It is clear that lululemon lab is seeking to create a unique platform for the brand that is less concerned with profit.
“In the lab, it is likely that you will encounter a designer, brand ambassador, or accessories curator”
lululemon continues to cater to all of its customers. The balletinspired line that emerged last season was received extremely well. The line was created in collaboration with Francesca Hayward, a principal dancer of the Royal Ballet in London, in an effort to create a collection that directly corresponds to its customers. The collection featured 17 pieces, including leotards, shorts, skirts, sets, and even legwarmers. The increasing collaborations that lululemon is engaging in are clear from this collection, as well as in the lab. Additionally, the self-care brand by lululemon athletica that launched this past July has a plethora of aluminum-free and gender-neutral products like moisturizers or deodorants that were tested on athletes, and not on animals. lululemon lab and the additions to lululemon athletica showcase a new, innovative era for lululemon that its customers continue to support and commend.
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Wheel of Primary
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Local Artist: Gabe Josephs
Founder of Clothing Brand WingsonaG Written and interviewed by Paula Jurado Gabe Josephs, a sophomore from New York City, created the fashion brand “WingsonaG” last summer. Here, we discover what inspired him, and what the process was like jump-starting his own company at 19 years old. Paula Jurado: Hi, Gabe. Thanks so much for meeting with me! Just to start off, tell us a little more about yourself. What are you involved in on campus? Gabe Josephs: On campus I recently became the graphic designer for the CC Democrats Club. I design their t-shirts and their posters on campus - promotional things. PJ: Do you remember the moment you realized that you wanted to pursue fashion seriously? GJ: My passion for fashion definitely was something that developed through time. Looking back in elementary school, I was someone who wore sweats to school every day. Now, I try to steer away from that as much as possible. That has
definitely developed, hopefully for the better. I’ve grown to be more comfortable with myself, so in turn, I’ve also gotten more comfortable experimenting with my fashion. Also, another major influence on my interest in fashion came from when I heard the name, Virgil Abloh. He is a designer that started a brand called Off-White. He was important for that company, and one thing I really like in his work is that he makes sure to include humor. An example being like he has shoes with high heels with quotes like “not for walking.” That irony is really hard to do, and I think it was inspiring because he does it so well. PJ: That’s really interesting. What would you say inspired your own fashion line, WingsonaG? GJ: I think by being surrounded by so many types of people and seeing how they all carry a different sense of style. I wanted to bring together those styles to form a community. Which is what I believe is WingsonaG. I think it represents a lot of fashion I like, and I hope the fashion other people like, too.
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PJ: Building off of that, what would you say is the mission statement of WingsonaG? GJ: It has a lot to do with making people comfortable in their skin. It’s the brand that you create. If you are going to join this movement, it will ultimately become what you make of it. A lot of positivity, as well. It’s a huge part of the brand. The love and the positivity is important, I believe now, more than ever.
I think by being surrounded by so many types of people and seeing how they all carry a different sense of style. I wanted to bring together those styles to form a community. PJ: WingsonaG is a really cool name. Why did you choose it for the name of your brand? GJ: I really liked when Nike released the campaign of Michael Jordan being able to fly. I think the wings really represent and allow the positivity to be communicated to the audience. As for the G... It’s an expression I’ve heard a lot at home. Who knows what it really means? Gangster, God, or Gabe? PJ: I like that, to each their own. So, you’re only a sophomore at Conn, right? What was it like jump-starting your own brand at 19 years old? GJ: It was really scary. I had no idea where to start. But honestly, I just started with designing stuff on my computer. I’m also running the company in my dorm room. My room is pretty 22
crowded with boxes, and this is where all the stuff has happened. It started in New York and moved to Harkness. PJ: Generally, what is the process like from designing to a finished product? GJ: I made the designs for the t-shirts on an Adobe program, and once I had that, I printed the shirts myself through screen printing. For a shirt with more than one color, it was more than one print. It was a screen printing process. It’s pretty tough to explain. PJ: Oh my gosh, all of that for one shirt? GJ: To prepare the printing process, it could take hours. But the actual active printing takes like five seconds. It took me days to design the shirts, weeks to pick the designs. Not every idea is a good idea. I hope these are good ones. I had other designs and I was just picking, constantly evolving them, changing them up. The first collection is called Chapter One, which is all t-shirts. I do want to expand the brand to other things. Hopefully pants, hoodies, sweatshirts, and hats. PJ: Who would you say is your target audience? Who do you want to attract to your brand? GJ: Any age, honestly. I think for a business plan it might be better for me to specify, but I really want everyone to feel comfortable wearing my stuff. I see a lot of new styles in the brand. PJ: What is New York Style? How would you describe your style? GJ: I feel like New York style is so much. I can’t ball it up into a few words. I don’t want to say skater, ‘cause I don’t skate. May-
be edgy, or even like simplistic, or even hip. Those words, more than edgy. I like to have a mix of different styles within my own style. I like to wear business pants or suit pants with a graphic t-shirt. I really like that contrast, which is a big part of my style. PJ: If you wanted to give advice to someone who wanted to start their own brand, what would you say to them? GJ: This is so weird for me because I’ve watched so many people I look up to being asked this question. There’s always room to grow. I would just say go for it, and don’t be afraid to ask for help. There’s a lot of creativity that comes from other
people, so be open to that. Also, be able to be vulnerable. Ask questions, too. Dare to be. PJ: Shout out your social media! What are your handles, and how do we buy from your line? GJ: @wingsonag on Instagram, and there’s also a website where people can buy things: wingsonag.com.
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SuperCharged
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Utility Wear and Streetwear Style Detailing and Accessories Written by Isabelle Burdo Throughout the history of fashion, designers have looked to former trends for inspiration on upcoming collections. In the last year, “utility wear” and “streetwear” have made an impactful comeback from the 1980s and 1990s. Designers have altered and modernized trends to properly integrate with present society and style. These trends are far more subtle than they had been thirty years ago, during what some consider an outrageous time in fashion. Both utility wear and streetwear have evolved and surpassed a year of being considered on-trend. Much of the uniqueness in these trends is a result of detailing and accessorizing. Designers are implementing chains, harnesses, buckles, and oversized and exposed zippers onto clothing. The focus of harsh detailing and accessories is one trend with which many consumers are pleased, but for some – like me – there was an adjustment period. I have always thought of my style as leaning more on the “preppier” side, rather than perhaps the “alternative” side, but I enjoy mixing classics with on-trend styles to create an outfit that is unique. When first seeing this trend, I felt that it was definitely out of my comfort zone. When I began working at LF Stores, a brand that adds many of these details to most of their collections, my opinion instantly changed. The range of brands that have acquired this style are widespread, and are all known for diverse styles, which may help implement the trend into more closets.
LF Stores
For Love and Lemons
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Ralph Lauren
Ralph Lauren
Recently, designers have added accessories dissimilar to clothing that have a feminine style or print, such as floral patterns. Some brands that have implemented this style are: For Love and Lemons, LF Stores, Chanel, Fendi, and Ralph Lauren. Chains are added to jeans or added as straps to shirts, dresses and rompers, or are worn as belts. Harnesses are also added to jeans and tops. Pants, especially cargo-style, parachute-style, and jogger-style have side-straps, which Fendi has showcased recently at Milan Fashion Week. For Love and Lemons has added large industrial-style buckles to very feminine and delicate clothing, creating a very unique contrast. Brands like Ralph Lauren and Chanel are iconic in the fashion world, and tend to be more “classic� and less experimental, but recently they began to integrate the trend very modestly. Ralph Lauren has added exposed and large plastic zippers to timeless pieces of their clothing, such as their cashmere turtleneck, and designed a black leather belt with a very petite gold chain on the side. Chanel has always used subtle chain detailing on their products, such as with their handbags. However, more recently, they are styling with larger chains, as seen at Paris Fashion Week. In the same way that brands have introduced new trends and styles while maintaining their integrity and originality, consumers have used this same approach to implement new trends into their wardrobe. The detailing and accessories incorporated into both utility wear and streetwear make the trends captivating and dynamic in their applicability to a wide range of personal styles.
Fendi (Milan Fashion Week Fall 2019)
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So You Wanna Know About The Row?
Written by Kendrick Hawkins Image by Alexa Beckstein
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Our beloved Olsen twins should spark more than just memories of Full House. Established thirteen years ago when the girls were just twenty, The Row was born, only to become “fashion’s most enviable brand” (AnOther Magazine). Here’s a little background. The brand gets its name from Savile Row, a street in Mayfair, London. Known for its traditional bespoke tailoring for men, this distinguished street boasts some of the best menswear stores in the world. The twins knew what they were doing when branding their company with this history backing the name. Around the same time as the girls founded The Row, they founded Elizabeth and James, which became a part of Kohl’s jurisdiction. Little did they know, The Row was to become a powerhouse in the fashion industry, and this called for their undivided attention. With The Row as their only child, the Olsen twins could build on what was already becoming a life uniform. The line’s website reads, “Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.” The overall aesthetic of their line mimics a “Puritan wardrobe” that still somehow sparks mystery and a little bit of sensuality and indulgence. Mary-Kate and Ashley Olsen created a gift that keeps on giving. Their vision is consistent and authentic, two themes that are particularly rare in a trend-driven era of fast fashion and overexposure. Not only does The Row offer simple separates in neutral colors that serve as solutions to women’s everyday struggles with rushing from one place to another, but it also showcases timeless accessories that
truly encompass what modern beauty is all about. On the topic of what that modern beauty really means, Mary-Kate tells Vogue, “I think it’s about convenience, the same way people are shopping. Yes, they want some of the experience, but they just know what they want. Ashley and I get ready in the car every morning, or we might work until 7:00 p.m. and have 10 minutes to get ready in the car on the way to an event or dinner. Your routine becomes quite specific and short, and you know exactly what you need to put on to look fresh.” The best designers with the most successful brands are the ones who wear their own designs. You won’t see Mary-Kate and Ashley in anything but dramatic, draping pieces that are practically identical to those for sale online. On The Row’s website you’ll find more than what looks like the Olsen twins’ own closet. A “Galerie” page displays high-end furniture and décor from chairs and tables to light fixtures, plates, and vases. A few jaw-dropping pieces of jewelry are there, too. After all, an outfit isn’t complete without a statement ring, some dangling earrings, a stack of bracelets, and a loud necklace. Not surprisingly, other brands are joining in on the action from The Row. Oliver Peoples and The Row have partnered since 2016 “to present a collection of sunglasses that deliver edge and sophistication.” Two iconic names in the fashion industry have married “effortless design sensibility and understated elegance” with “Southern California influence” (Oliver Peoples). Back in 2011, a TOMS collaboration even had a limited-edition series of cashmere and Italian wool shoes made to channel The Row’s subtle luxury. Another common shoe brand, Superga, teamed up with The Row in 2012 to commemorate Superga’s 100th birthday. These are just a few of the labels who were smart enough to get in the know of The Row. Now it’s your turn.
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Fall Trends Written By Hisa Amaya & Antonia Jascowski
The leaves are changing, and the air is picking up. As summer comes to an end, your style starts to change. Here are a few of our top picks for Fall Trends. From colors to brands, here is the scoop on what to wear during the fall... This is the perfect time of year to spice up your outfits, and one way we’re doing it is by adding trendy accessories. Whether that be a chain, baby bag, nice chunky hoop, or a hair clip, here are some of our favorites!
Accessories • • • • • • • •
Layered jewelry (Necklaces & Rings) Colorful Hair Clips Hair Scarves Baby Bags Gold / Silver Chains (Large Cuban Chains & Pants Chains) Baby Bucket Hats Accented Nails Little Sunglasses
Staples • • • • • • • • • • •
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Animal Prints Work Pants (Carhartt / Dickies) Wide Leg Dress Pants / Satin Pants Corduroy Pants / Skirts Long Sleeve Thermals Turtlenecks Cardigans Oversized Sweatshirts / T-Shirts Oversized Jean Jackets White Sneakers Chunky Boots
Here are some ways to put some of our picks together:
@eseveco @badbunnypr
A suit! Choosing a colorful suit this fall is a go-to for everyone. Layering a solid-colored long sleeve underneath is not only super stylish, but is also a good way to keep warm as the air gets cooler. Don’t forget to add some chunky Dr. Martens and jewelry. Skinny jeans or Carhartt work pants, white sneakers, thermal or turtleneck, and an oversized sweatshirt. Don’t forget earrings, and layer some necklaces, or even a chain which peeks out from underneath your sweatshirt. Add some hair clips or a bucket hat to add some color! A simple, but great fit. Wide leg dress pants with a square neck top. Add a belt to cinch in the waist. We like to wear a chunky shoe to add some height, but nothing is wrong with just a simple pair of sneakers. Don’t forget your bag and earrings! Xoxo Hisa & Antonia
TheLOOK Magazine 47 The photos are not ours and are used only for marketing purposes.
Room of Their Own Written by India Robert about Kendrick Hawkins
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Vintage Meets the Modern Woman Kendrick believes that “having a room to be proud to come home to is important.” Safety and familiarity within a living space is imperative to Kendrick, especially since she is so far from her home, Texas. She discusses how stories exist within many of her postcards, photographs, artwork, and other items. Ancestry and honoring past lives is a significant concept shown not only through Kendrick’s room, but also in her closet. Thrifting is how she acquires most of her attire, and in her mind, knowing these pieces were worn by other people for different reasons gives them more value and depth. Kendrick states: “I value the past lives of every element in my room.” There is a sense of care and attention to detail within her room that separates the space from other dorms.
Upon entering, Kendrick’s room immediately envelopes you with a sense of warmth. The assortment of black and white family photos on the wall creates a comforting, eclectic vibe. A larger framed picture in the center of the collection of photographs is made of rustic gold, with intricate details lining the edges. The pictures inside include sentimental baby photos, and a variety of ancestors during significant moments in time. The arrangement of images has clearly been well-thought-out, and the effort to produce such an orderly collection is apparent. The vintage wall sets a classic, edgy vibe that the rest of the room follows. Color, creativity, and spirituality are the main themes across the wall near her desk. This corner of the room brightens the space with vibrant watercolors and collages. A vintage aesthetic is continued through the display of old-fashioned glass soda bottles, an antique stereo, and an old clock. Colorful, old advertisements for juices and jams are scattered within the multicolored collection, and a tranquil picture of an elegant woman reading on the grass in a beautiful white dress embellishes the wall. An abstract piece with color blocks and numbers hangs above the stereo. Radiant creations filled with nature, food, and other interpretive watercolors also decorate the wall. Posters with religious emblems are propped up, and candles lay nearby to give the area a divine feeling.
The bedding and overhanging decor make the room appear to belong in an 80s carriage house. The chic but modest linens, accompanied by the champagne light, establish style and elegance while sustaining the vintage aesthetic. Fringe and washed-out fabric creates a cozy and groovy foundation for the aura of this corner. The old-fashioned tennis racquet and riding hat also contribute to the traditional influence. The more recent, colorized photos of her parents and relatives also produce a sweet emanation of nostalgia. Old and new worlds blend with an artistic, creative flair in Kendrick’s room, creating a remarkably unconventional space.
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Creative Layouts Cover
Ezra Norris
Table of Content
Krishnam Moosaddee
Letter from the Editor
Krishnam Moosaddee
Meet the Executive Board
Ezra Norris
Summer Fashion Interns
Ezra Norris
Lululemon Lab
Jake Leone
Wheel of Primary
Ezra Norris
Local Artist: Gabe Josephs
Jake Lione
Utility Wear and Streetwear
Anna Langlois
Supercharged
Krishnam Moosaddee & Ezra Norris
So you wanna know about the row?
Anna Langlois
Fall Trends
Krishnam Moosaddee
Room of their Own
Jake Leone
Acknowledgement
Krishnam Moosaddee
Back Cover
Ezra Norris
Photographers
Models
Christian Carr-Locke Helen Fulmer Ella Rumpf
Jess Rush Hannah Lombard Daniela Cepeda Julia Neumann Deverly Perez Angela Ortiz Kezia Rogers Mia Santana India Robert Abby Brown Morgan Baughman Norah Deming Daniel Aschale Courtney Morgan
Styling Isabelle Burdo Elena Erdekian Jake Goldberg
Makeup Viri Villalva-Salas
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