Membership Dining vs. Elite Clubstaurants

CONSUMERS ARE OPTING TO EMBRACE INNOVATIVE DINING EXPERIENCES AT ALL LEVELS:

“The average modern consumer is much more preoccupied with accessibility now than they are with exclusivity. North American consumers’ changing values surrounding personal status have forced brands to prioritize the same — with new business models that run on accessibility and innovation instead of exclusion. … Now, these establishments offer everything from affordable memberships to dining access through NFT purchases.”

2023 Trend Report — Trend Hunter, page 229

In contrast to the accessibility trend for the average modern consumer, the fine dining sphere is offering a new tier of elite eating experiences for the upper echelons: one that prioritizes membership and exclusivity, and caters to the crypto elite. “Private members’ clubs are being hybridized with restaurants, offering highly personalized concierge service and top-quality food in ‘behind the paywall’ restaurants only open to members.”

The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 104