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Holistic Hospitality, Health, and Well-Being
from 2023 Trends Report
by Catalyst
SECTORS WITHIN THE HOSPITALITY INDUSTRY ARE CAPITALIZING ON WELLNESS AND HOW THAT APPEALS TO CONSUMERS:
“Preventative medicine and self-care are undisputedly trending right now. The wellness industry is transforming into a booming trillion-dollar market and hospitality venues are well positioned to take a large piece of the pie, especially those with existing spa facilities. In addition to the usual beauty and relaxation spa offering, there is rapidly growing demand for health diagnostic technology and bespoke treatment plans delivered by experts who conduct personal or group sessions to develop vitality, healing, stress management, emotional balance, mindfulness and better sleep.”
2023 Top Hospitality Industry Trends — Hospitality Net
Hyper-Personalization
HOTEL, TRAVEL, AND RESTAURANT OPERATORS ARE LEARNING MORE ABOUT THEIR CONSUMERS AS A MEANS TO CREATE MORE PERSONALIZED EXPERIENCES:
“Today’s guests have grown to expect to be recognized and treated as individuals, one study revealed that 71% of buyers expect personalized interactions. The problem for most businesses is that they’re still personalizing at segment level and customer expectation has moved far beyond that in 2023, towards hyper-personalization.
“Hospitality businesses can implement hyper-personalization by using technological platforms such as CRM and CEM which use big data to create highly customized one-to-one interactions between the guest and the host at scale. Hotel, travel providers and restaurants are able to draw on data to utilize insights into customers past browsing or buying habits, enabling hotels to tailor their offers and promotions, and automatically provide services the individual is searching for.
“Hotel operations more generally are increasingly shaped by the use of management systems to monitor and optimize revenues, customer relationships, property, channels and reputation. Not to mention the rising importance of integrated messaging, predictive analytics, customer profiling and middleware, which seeks to connect any disparate systems. Even if [your] establishment has some technical limitations, the front of house team can go the extra mile to personally greet guests in the offline world.”
