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Meta-travel
from 2023 Trends Report
by Catalyst
THE HOSPITALITY SECTOR IS TAKING ADVANTAGE OF THE METAVERSE TO EXPLORE HOW IT CAN BOOST THE INDUSTRY WHEN IT COMES TO TRAVEL:
“Hospitality brands are stepping in to act as home bases and guides for a rising class of metatourists. Joshua Senior, cofounder of Leven and director at Branco Capital, predicts that ‘as the metaverse evolves from a sci-fi concept into a reality, every industry disrupted by the digital era will feel its impact. We believe the potential for creative hospitality brands is limitless.’”
The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, page 66
Supercommuters
A POST-PANDEMIC SOCIETY IS NOW EXPERIENCING A GREATER DEMAND FOR IN-OFFICE WORK MANDATES, WHICH AFFECTS HOW EMPLOYEES CHOOSE TO COMMUTE:
“A new breed of commuter is emerging — one who spends the week working in the city and the weekends at home in the suburbs. ... As work conditions continue to evolve, supercommuters are embracing long-term commutes and subscribed hotel stays in order to maintain a comfortable distance from city life while showing up for in-office duties.”
The Future 100: Trends and Change to Watch in 2023 — Wunderman Thompson Intelligence, pages 219–220
Green Is a Responsibility
CONSUMERS
WHO TEND TO GRAVITATE TOWARD A MORE MODERN HOSPITALITY APPROACH WILL NOT SETTLE FOR GREENWASHING:
The trend to spot for this year is that hospitality operators will incorporate more sustainable practices to cater to a consumer demand of prioritizing green efforts. According to the Booking.com Sustainable Travel Report 2022, “72% of global travelers intend to stay in a sustainable property at least once in the coming year.”
Sustainable Travel Report 2022 — Booking.com
“Hoteliers have no choice but to satisfy contemporary guests who are sensitive to social responsibility and committed to sustainability. The CCS Insights Predictions report on sustainability predicts that by 2025, a new green certification will be displayed by websites using low-energy design and code, indicating to guests what brands genuinely commit to their sustainability goals. … environmental sustainability is forecasted to be a strategic imperative for businesses in 2023. Being a part of this green revolution is not a marketing trick anymore, but a responsibility for hotels.
Hospitality Industry Trends in 2023: Responding to New Trends — Hospitality Net
