Namestorm™ and Logo Design

Let us help you craft a brand that tells a story, beginning with a name that stands out from the crowd. Our innovative Namestorm™ process dives into every possible detail — from locations and landscape to design treatments and community traditions. After a robust brainstorm of initial ideas, our team then compares each concept against the market to ensure your new identity is one of a kind. Name options will also be initially vetted for viability in the market by conducting search engine research, domain name availability tests, and an informal review of the U.S. Patent and Trademark Office database.

Catalyst will prepare and present a custom logo concept for each name, allowing you to immediately get a feel for your new identity as a whole. This isn’t just a list of words on paper — it’s a complete brand package. These concepts will be presented to key stakeholders in context with strategic rationale, tagline suggestions, and competitor logos as identified by your team.