Brand Standards and Stock Imagery

Catalyst will develop a comprehensive brand guide — ranging from a few pages to a full book, depending on your needs — to establish core brand standards, including appropriate logo treatments, colors, fonts, and patterns based on market demographics and property appearance. This brand guide will be the cornerstone of the brand and used as a guideline for all expressions of the brand, ranging from the website to social media, digital ads, printed collateral, and even interior design. Once approved, Catalyst will also package and provide all approved assets for use by the on-site team.

Depending on the level of deliverable, Catalyst will also choose a selection of lifestyle stock images as part of the brand standards package. This stock imagery will be chosen in accordance with property demographic information and reflect the colors and mood established in the brand guide.