The Maxim Creative Group by The Maxim Creative Group

Maxim. how it works

The Maxim Creative Group

Hello,

How it works.

We are a proven leading design, manufacture & fit out company who provide creative & unique interior solutions.

Contents

5/ Our Work

We offer every aspect of fit out, from interior strategy to logistical planning, conceptual and graphic design to full working and architectural drawings. With vast experience in all areas of interior design & construction, we are able to deliver a full one-stop interior fit out facility for our clients. We cover all aspects of fixtures and fittings, as well as specialising in interior communications such as point of purchase and point of sale. A comprehensive installation service comes as standard and we can deliver on any job, no matter the size.

1/ What We Do 2/ Our Services 3/ Our Sectors

We Are Maxim.

4/ Our Process

The Maxim Creative Group

What We Do.

The Maxim Creative Group

â&#x20AC;&#x153;Maxim have given us a greater understanding of our business and helped us to realise the potential of our brand. I would recommend them time and againâ&#x20AC;? C . Ball - Inside Track

What We Do.

We provide exemplary services essential to the development, creation and care of interior fit-out; from design, conception and development, through manufacture to construction and maintenance. We work in sectors including retail, office & workplace, leisure & hospitality as well as offering a bespoke display service.

At Maxim we seek to inspire & reinvent. Ideas are at the forefront of what we do and we are fiercely passionate about creating the right idea for your brand. An essential part of our process is research and at Maxim we work hard to identify your competitors, target audience and brand aspirations. This helps us gain an idea of the position of your brand, of what you do and where you want to be. This thorough preparation is integral to generating a unique outcome tailored to your business.

The Maxim Creative Group

We believe that the conceptual, ideas driven service we offer is invaluable in giving you a competitive advantage and will ultimately help you to realise your potential. We seek to champion your brand through creativity, generating outstanding and carefully considered environments that will enhance your business. We keep up to date with the latest trends and insights so we can deliver informed solutions that will not only be relevant to your brand, but keep you ahead of the curve. We want to work with people who believe in big ideas that enhance businesses and we believe that this collaborative approach sets us apart from the competition.

What We Do.

Maxim have been working in the design and build industry for over 20 years and this wealth of experience has taken us on a great many journeys with our clients and we are always looking ahead to the next challenge.

The Maxim Creative Group

Our Services.

The Maxim Creative Group

Our Services

The Maxim Creative Group

At Maxim We offer all the latest design and space planning techniques including 2D and 3D design, mood board and product samples to help you visualise the end result. We offer help and advise on the use of materials, colour-ways, lighting, graphics and sign-age to achieve a complete look.

Our Services

The Maxim Creative Group

Our Services

The Maxim Creative Group

At Maxim we operate inside a 72,000 Sq Ft industrial mill. This gives us the capability to take on large contracts that include international and nation wide roll-outs as well as small one of a kind contracts. We have Metal, Timber and Plastics departments. This allows us to offer our clients a vast number of materials and finishes in order to suit every need. Maxim put 100% into every contract we take on and will maintain the drive to finish every job to the highest possible standard.

Our Services

The Maxim Creative Group

Our Services

The Maxim Creative Group

Our clients expect great service and shop fitting of the very highest standard. We are proud of what we do, and are committed to offering exemplary fit-out services. We are involved with the project from the initial site surveys right through to installation, taking designs that have been approved by our clients through to build with determination and dedication.

The Maxim Creative Group

We guarantee high quality results with exceptional attention to detail. Maxim have many years of experience in this field and can be counted on in tight situations. We undertake an array of specialised services to facilitate every aspect of a successful build, offering clients a knowledgeable and expert team for the delivery of their goal.

The Maxim Creative Group

Our Sectors. Our Sectors.

The Maxim Creative Group

Our Services

The Maxim Creative Group

Leisure & Hospitality. Leisure & Hospitality.

Leisure & Hospitality Maxim are vastly experienced within the leisure and hospitality sector and have been involved in a variety of live projects. We have taken on projects with small businessâ&#x20AC;&#x2122;s and large international companies, we complete every job with integrity and efficiency and keep the client engaged and informed along the way. We channel our passion for cutting edge design and construction into all of our Leisure & Hospitality contracts and this has continually yielded us great results.

The Maxim Creative Group

Office & Workplace. Office & Workplace.

Office & Workplace Maxim specialise in office design, office fit-out, office refurbishment and office relocation. We create top of the range workplace environments for our clients throughout the UK and further afield. Our team of designers and office fitting experts have extensive and in-depth knowledge of the science behind building a successful working environment and can substantially improve your business performance and profitability.

Our Services

The Maxim Creative Group

Our Services

The Maxim Creative Group

Bespoke Display. Bespoke Display.

Bespoke Display Maxim offer a bespoke display unit service. We do bespoke Point of Sale and Point of Purchase units and that can be brought to fruition with speed and precision. We look to surpass our customers expectations with great service and value, we strive to attain the perfect solution for any goal that you would like to achieve. We bring ideas to life and seek to communicate your brand in the most impactive way that we possibly can so that you can watch your business grow.

The Maxim Creative Group

Retail Sector. Retail Sector.

Retail Sector We have extensive knowledge and experience of delivering retail solutions that address a variety of objectives; increasing sales, expanding target audiences, enhancing visitor experience. Working alongside you we will also evaluate the relevant competition, trends, and current and future markets in order to create a solution that gives you the greatest value.

The Maxim Creative Group

Our Process.

The Maxim Creative Group The Maxim Creative Group

Form follows Function At Maxim we believe in the idea that form follows function and we believe in a system that will allow you to realise your full retail potential. This key principle is integral to what we do and who we are and although we are staunch proponents of visually arresting retail environments we always consider the workings of your store to be of paramount importance.

Our Process.

We create store environments geared towards maximising sales. There is no â&#x20AC;&#x2DC;hoofing it to the big lad up frontâ&#x20AC;&#x2122; in our approach. We ensure that our design is carefully tailored for each specific environment, allowing us to squeeze every ounce of space out of your environment.

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The Maxim Creative Group

*Kitbag Sketch Work

*Halfords Sketch Work

Research & Initiation This stage is all about finding the right idea that will enhance your brands performance we consider the following. Product Review Consumer Study Brand Review Competitor Analysis Trend Analysis Initial Sketches

The Maxim Creative Group

*Halfords 3D Visualisation

*NBA 3D Visualisation

Conceptual Stage The idea will then transform into sketches that then turn into 3D photo realistic concepts. These give a pin point visual indication of what the final product will look like. Communications Concepts Initial design Tone of Voice The â&#x20AC;&#x2DC;Scienceâ&#x20AC;&#x2122; behind the design Full Artwork

The Maxim Creative Group

*HalfordsTechnical Development

*NBA Technical Development

Central Hub Canopy

Conceptual Stage

700.50

Pay Desk

3500.50

The idea will then transform into sketches that then turn into 3D photo realistic concepts. These give a pin point visual indication of what the final product will look like.

3182.50 Help & Assist Desk

Corner Unit - Technical Display

700

Coffee Unit

700

Corner Unit Technical Display

Corner Unit - 3 Sided

Pay Desk

Corner Unit - 3 Sided

Help & Assist Desk

Communications Concepts Initial design Tone of Voice Click & Collect Desk The â&#x20AC;&#x2DC;Scienceâ&#x20AC;&#x2122; behind the design Full Artwork

1000 Waiting Area

2400

3800.50

Central Service Hub Canopy

1870

Corner Unit - DDA Unit

Waiting Area

Coffee Unit

Tv Position Click & Collect Desk

240

3620

2565 (2570 inc. End Caps)

1000

775

1'' x 1'' Mesh

1048

100

3350

1020

2064.50

Rev: Category:

Central Service Hub

DWG No.

SH-GA04-24

Revision Status:

Description:

Central Service Hub Vers. 4 - GA 2400 version

Scale:

1:50

Date:

03/02/2014

Drawn:

JmeH

Date:

Description:

Sheet:

SHEET 1 of 1

Do not scale off drawing. Figured dimensions to be taken in reference to those scaled. Dimensions to be varified on site. Any discrepancies to be reported to Store Development immediately. This drawing is the copyright of Halfords PLC. This drawing cannot be copied, reproduced, retained or disclosed to any unauthoried person.

Halfords Group plc Icknield Street Drive Washford West Redditch Worcestershire TEL: 01527 517 601

The Maxim Creative Group

Our Work.

The Maxim Creative Group

Mcfc The Brief was to provide a flagship concept and fit out for a hat-trick of Manchester City F.C super stores including the city centre, Abu Dhabi & Eastlands branches. We designed, manufactured and installed all the retail display systems for each store. The idea was to create a high end sports boutique that would both enthral the customer and encourage return visits. The Result Clean lines and flowing floor plans were created to give the feeling of openness and space. This in-turn would give the customer the opportunity to relax and wander round the store taking in all the products consciously. For the finishes we used high quality timber with both matte & gloss finishes. These materials were applied to each of the stores we fitted out for City which ensured continuity in the conceptual aesthetic of what we did.

â&#x20AC;&#x153;Maxim are a fantastic company to work with, their attention to detail is exemplary. They made sure we were always informed and handled our project in a professional and personable mannor.â&#x20AC;? C . Bailes - Kitbag

The Maxim Creative Group

Kitbag Create and Install a one of a kind Pop up shop for the duration of the world cup 2010. The Result We wanted to capture the essence and unbridled excitement that the most famous and anticipated sporting competition in the world engendered in it’s fans. The passion that the World Cup inspires in people was the perfect fuel to see us over the line on this ambitious project. We wanted to make sure that every country in the competition had it’s own voice. We did this by installing designated zones that only included a single country’s kit and paraphernalia and we did this for each and every country. This attention to detail was continued throughout the rest of the store with the addition of a ‘Hero area’ for the hosts of that years competition, which was South Africa.

“Maxim are a fantastic company to work with, their attention to detail is exemplary. They made sure we were always informed and handled our project in a professional and personable mannor.” C . Bailes - Kitbag

The Maxim Creative Group

Halfords Maxim were charged with transforming the ‘Big Shed’ feel of Halfords and moving them into a new sensibility based upon the idea of ‘leisure and lifestyle’. The client wanted the customer to feel relaxed and spend more time within the store environment. The Result We transformed the interior and created several zones to enhance the experience of the consumer. We built ‘Central Hub’ Motor and Cycle Hub areas, ultra secure tool display cabinets built from steel as well as specialist bike stands and wall graphics for Boardman, Voodoo and Carrera Brands. Natural timber and lifestyle poster Artwork was used to great effect throughout the stores and a bespoke coffee bar was installed to reinforce the relaxed shopping experience.

“Maxim are an extremely professional organisation with excellent communication and a serious eye for detail. They have offered us a range of services and always treated us as clients with the utmost care and respect.” S. Sira - Halfords

The Maxim Creative Group

Indulge We were commisioned by ‘The Fragrance Shop’ to create a high end, high specification flagship store - under the new brand name ‘Indulge’ - at the Trafford Centre in Manchester to showcase their top line perfumes. The Result We designed and built a boutique environment that reinforced the idea of quality and exclusivity. Using materials such as tonal perspex and glass so as to see the perfume brands that were on offer in store. We played on the idea of the clarity and colour of the product that was being bought and used by the customers of Indulge. We feel these opaque, tonal colour schemes gave the store an extravagant edge that impressed a truly immersive experience upon each individual consumer, and drew them into the notion of elegance.

“I thoroughly enjoy working with The Maxim Creative Group on our projects. They offer creativity and knowledge which is extremely hard to come by and always finish the job on brief and on budget.” T. Hughes - Indulge

The Maxim Creative Group.