Inspired Interior Solutions
retail
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The Maxim Creative Group // 2014 // Retail
Inspired Interior Solutions
retail
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Issue No. 1
Inspired Interior Solutions
At The Maxim Creative Group we seek to reinvent. Ideas are at the forefront of what we do and we are fiercely passionate about creating the right idea for you. At Maxim we work hard to identify your competitors, target audience and brand aspirations. This helps us to gain an understanding of your brand, of what you do and where you want to be.
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Through thorough preparation we will arrive at a unique concept tailored to you. We believe that this conceptual edge is invaluable in giving you a competitive advantage and will ultimately help you to realise your potential. We seek to champion your brand through creativity, generating outstanding and carefully considered environments that will enhance your business.
The Maxim Creative Group // 2014 // Retail
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The Maxim Creative Group // 2014 // Retail
Inspired Interior Solutions
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We are a proven leading design, manufacture & fit out company who provide creative & unique interior solutions. We offer every aspect of fit out, from interior strategy to logistical planning, conceptual and graphic design to full working and architectural drawings. With vast experience in all areas of interior design & construction, we are able to deliver a full one-stop interior fit out facility for our clients. We cover all aspects of fixtures and fittings, as well as specialising in interior communications such as point of purchase and point of sale. A comprehensive installation service comes as standard and we can deliver on any job, no matter the size.
The Maxim Creative Group // 2014 // Retail
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interior
Inspired Interior Solutions
The Maxim Creative Group // 2014 // Retail
Inspired Interior Solutions
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kitbag store Arndale, Manchester
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Inspired Interior Solutions
The Maxim Creative Group // 2014 // Retail
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The Maxim Creative Group // 2014 // Retail
Inspired Interior Solutions
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Inspired Interior Solutions
*inside track Maxim were asked to develop an exclusive new store concept for Inside Track, the store was to be dedicated to two of the world’s leading motor-sport brands, McLaren and Aston Martin Racing.
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dynamic Issue No. 1
The Maxim Creative Group // 2014 // Retail
The new 2,000 sq ft retail outlet is the only one of its kind anywhere in the world and sells a range of exclusive Aston Martin Racing and McLaren branded merchandise. From key-rings and replica team-wear to collectable model cars and exclusive watches. We were responsible for the entire store fit-out from start to finish. The team developed the Inside
Track brand identity, created the store design concepts and manufactured all elements of the store at its Westfield Stratford City facility, adjacent to the Olympic Park, managing to translate the passion and excitement that spectators experienced in the grand stand into the store.
Inspired Interior Solutions
*mcfc
The Maxim Creative Group // 2014 // Retail
The Brief was to provide a flagship concept and fit out for a hat-trick of Manchester City F.C super stores including the city centre, Abu Dhabi & Eastlands branches. We designed, manufactured and installed all the retail display systems for each store. The idea was to create a high end sports boutique that would both enthral the customer and encourage return visits. Clean lines and flowing floor plans were created to give the feeling of openness and space. This inturn would give the customer the opportunity to relax and wander round the store taking in all the products consciously. For the finishes we used high quality timber with both matte & gloss finishes. These materials were applied to each of the stores we fit out for City which ensured continuity in the conceptual aesthetic of what we did. We wanted to create a feeling of theatre for the customers that alluded to the experience of being at a game at the Etihad Stadium. With that in mind we set about creating a truly immersive environment by using techniques such as multiple screen systems with bespoke visuals and match
day audio as well as installing executive seats throughout the store for the customers to experience. One of the outstanding features of the new stores is ‘The Lab’. ‘The Lab’ is a glass enclosed space where the consumer can watch their brand new Manchester City shirt be printed onto by a store technician. This provides a unique experience for the customer, which will no doubt come up in conversation with family, friends and colleagues and will ultimately encourage longevity for the client.
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With city we set out to make the experience as engaging and as personalised as possible. Another technique used was integrating quotes from fans and the names of the season ticket holders around the store. This personalisation really adds another dimension to the retail experience and at Maxim we believe that this attention to detail makes all the difference in encouraging growth for your business.
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Inspired Interior Solutions
goal The Maxim Creative Group // 2014 // Retail
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Inspired Interior Solutions
*nffc
The Maxim Creative Group // 2014 // Retail
To create a complete building refurbishment incorporating ticket office and full store fit-out. We were to consider the flow and footfall of the build to be of paramount importance. The task was to bring the club into the new era of Football retail.
lines and simple use of colour with clinical effect. We have also significantly increased the footfall of the store. Having completely renovated the exterior and size of the store as well as the interior. The store has gone from 1500 sq ft to 5000 sq ft.
A sleek contemporary style now adorns the flagship club store in Nottingham. We replaced the previous clutter and applied clean
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Inspired Interior Solutions
The Maxim Creative Group // 2014 // Retail
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The Maxim Creative Group // 2014 // Retail
Inspired Interior Solutions
Thank you for taking the time to learn a little about our company and how we operate. We are always looking ahead towards the next adventure and if you believe you have the right project and you want to include us in it don’t hesitate to get in touch at..
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sales@themaximgroup.co.uk
Thank You,
Michael McVey Managing Director
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Inspired Interior Solutions
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The Maxim Creative Group // 2014 // Retail
thank you
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by The Maxim Creative Group
www.themaximgroup.co.uk
Inspired Interior Solutions
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