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Music Business Plan | D. Burrell
LEO MAXXXIMU S
THE MAXXXIMUS PROJECT
Table Of Contents i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv.
Executive Summary Introduction Mission Statement Vision Statement Bio Audience Graphics & Branding Recording Project Media Strategy Fan Base Development Web Site Video Production Songwriting Additional Revenue
Biography
L. Maxxximus Circa 2014
Devon Tyron Burrell know by his stage name Leo Maxxximus is an American Singer, Songwriter, and Producer. Born and raised in Michigan; at an early age Leo grew an appreciation for the arts. For Ten (10) years Leo underwent professional vocal training having studied classical music at the Leo after performing as Bunthorne. (Male Lead In Patience) Michigan Opera Leo performing as Edwin. (Male lead in Trial By Jury) Theatre. Leo Performed in the Children chorus and also had lead roles in various operettas. Such as Gilbert and Sullivan’s Pirates Of Pinzanz, Trial By Jury, Patience and The Mikado to name a few. In high school Leo continued his studies at the Michigan Opera Theatre with the addition of becoming Pontiac Central High Schools’ Acapella Choir President. Also the youth male praise team leader at Word Of Faith International Christin Center. In 2006 Leo graduated from high school and attended Marygrove College. He studied
vocal performance and political science. In 2008 Leo relocated his endeavors to New York City. Shortly after he began traveling the country on a discovery of inspiration, Love, Passion and most importantly HimSelf. In 2010 Leo formed and was a member of the band The “BlueBloodz”. The BlueBloodz dismembered in the fall of 2012 at that point Leo began developing himself as a solo artist. Leo Currently resides in Las Vegas where he is in the studio recording his debut record intensely titled “SwallowOrSpit”...
Senior Picture Circa 2006
Leo & The BlueBloodz Circa 2011
Mission Statement
We are all in this for the same reasons: To expose a new generation of eager minds to the
Beauty, Art, and Emotion of our Music & Shows. We strive to expand minds, uplift spirits, and create new exciting memorable experiences.
Vision Statement
To deny our own impulses is to deny the very thing that makes us human‌
I understand the power of music on the soul and the vehicle it provides for our sanity, health and creativity I value the dynamic force that enriches the lives, hearts, spirits and minds of my fans and listeners around the world ...
Recording Project
Producers & Studio
Emile Robinson –
Produced and recorded two tracks on the record at his home studio in Houston, TX. From 2012 – 2013. He was the first producer that I worked with on the project. We immediately connected artistically. Emile was born and raised in England. In my opinion the tracks that I from these sessions still need to undergo mixing and mastering. All work was free of charge.
XCLNCE –
Produced four tracks on the record, at Nocturnal Studios in Southfield, MI. from June 2014- January 2015. He has produced for artist such as Vic Mensa, Chance The Rapper, and Big Sean. Total coast $800.
Gino The Pharaoh-
Produced one track on the record in Detroit, MI. Total cost $100.
Album & Concept Initially this project started out as a demo. Over the course of time it was decided to record a full length album.
The album “SwallowOrSpit...” will be presented in three volumes:
Leo recording at Nocturnal Studio Jan2015
SwallowOrSpit... Volume I: Swallow... Focuses on love and the longing desire to be with someone. Not just
anyone, that special someone. All the desires, sexual tensions & holy
thoughts that come into play.
Volume II: SPIT...
Will focus on once you’ve obtained that special someone and your pass the honeymoon stage of the relationship. Now you’ve began to feel as though you’re in bondage. Infidelity arises. One or both individual becomes / remains promiscuous.
Volume III: Let Sit... and Musically it will feature African / tribalItpercussion beats. Volume III will lyrically focus on the aftermath; the consequences of With smooth of Deep that House and Lounge taking love forundertones granted. The realization you fucked up and what you wouldn’t give to have that person back. Musically it will be more chill and relaxed then the 2 prior volumes using House, Down Tempo, Ambient, Trip Hop, Liquid Drum & Bass.
SwallowOrSpit Album Cover...
SwallowOrSpit... Derives from the safe sex prevention quote “Swallow or spit; don’t let it sit”. I then thought of how the qute could be applied to soo many other aspects beside sex. For example with “the Truth” you can either accept it = Swallow it. Or you can have resistance towards it = Spit it out. Also as it relates to the music people are either gonna love it = Swallow it. Or the worse case scenario = Spit it out.
SongWriting All the material recorded for the Swallow Or Spit projects have been written by myself “Leo”. I’ve also written for other artist as well such as: Princeton Miles – Hear Me
Trll – Eros Taos Wynn – Club Close
Audience...
My audience will consist of both Male and Female 9 -99
These
individuals will be Creative, Artistic, Chic, Fashion forward , Intelligent, Socially Conscious Free Thinkers. They will be captivated by the brand not only musically. But also visually, intellectually, and artistically. They will be hypnotized by the mystery and allure of the brand. Little girls will have my posters in their room. Little boys are going to want to be like me when they get older. Teenage guys and men will think I’m the coolest and want to be me.
Teenage and grown women are gonna want to fuck me.
What Other Artist Do They Listen to? : Miguel. The Weekend. Justin Bieber. Justin Timberlake. Lana Del Rey. Lorde. Disclosure. Jesse McCartney. Nick Jonas .
How Do They Purchase Music? : Through sites such as ITunes. Google Play. Amazon & Tidal.
Additional Revenue
Leo Maxxximus For The Mitch Look. The Mitch Look
Leo Maxxximus For Hot Boyz Productions.