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Music Business Plan | D. Burrell
LEO MAXXXIMU S
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THE MAXXXIMUS PROJECT
Table Of Contents
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Executive Summary Introduction Mission Statement Vision Statement Bio Audience Graphics & Branding Recording Project Media Strategy Fan Base Development Web Site Video Production Songwriting Additional Revenue
Biography
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L. Maxxximus Circa 2014
Devon Tyron Burrell know by his stage name 24 Leo Maxxximus is an American Singer, 25 Songwriter, and Producer. Born and raised in 26 Michigan; at an early age Leo grew an 27 appreciation for the arts. For Ten (10) years Leo 28 underwent 29 professional 30 vocal 31 training 32 having 33 studied 34 classical 35 music at the Leo after performing as Bunthorne. (Male Lead In Patience) 36 Michigan 37 Opera Leo performing as Edwin. (Male lead in Trial By Jury) 38 Theatre. 39 Leo Performed in the Children chorus and also 40 had lead roles in various operettas. Such as 41 Gilbert and Sullivan’s Pirates Of Pinzanz, Trial By 42 Jury, Patience and The Mikado to name a few. In 43 high school Leo continued his studies at the 44 Michigan Opera Theatre with the addition of 45 becoming Pontiac Central High Schools’ Acapella 46 Choir President. Also the youth male praise team 47 leader at Word Of Faith International Christin 48 Center. In 2006 Leo graduated from high school 49 and attended Marygrove College. He studied 23
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vocal performance and political science. In 2008 Leo relocated his endeavors to New York City. Shortly after he began traveling the country on a discovery of inspiration, Love, Passion and most importantly HimSelf. In 2010 Leo formed and was a member of the band The “BlueBloodz”. The BlueBloodz dismembered in the fall of 2012 at that point Leo began developing himself as a solo artist. Leo Currently resides in Las Vegas where he is in the studio recording his debut record intensely titled “SwallowOrSpit”...
Senior Picture Circa 2006
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Leo & The BlueBloodz Circa 2011
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Mission Statement
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We are all in this for the same reasons: To expose a new generation of eager minds to the
Beauty, Art, and Emotion of our Music & Shows. We strive to expand minds, uplift spirits, and create new exciting memorable experiences.
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Vision Statement
To deny our own impulses is to deny the very thing that makes us human‌
I understand the power of music on the soul 93and the vehicle it provides for our sanity, 94health and creativity I value the dynamic 95force that enriches the lives, hearts, spirits 96and minds of my fans and listeners around 97the world ... 92
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Recording Project
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Producers & Studio
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Emile Robinson –
Produced and recorded two tracks on the record at his home studio in Houston, TX. From 2012 – 2013. He was the first producer that I worked with on the project. We immediately connected artistically. Emile was born and raised in England. In my opinion the tracks that I from these sessions still need to undergo mixing and mastering. All work was free of charge.
XCLNCE –
Produced four tracks on the record, at Nocturnal Studios in Southfield, MI. from June 2014- January 2015. He has produced for artist such as Vic Mensa, Chance The Rapper, and Big Sean. Total coast $800.
Gino The Pharaoh-
Produced one track on the record in Detroit, MI. Total cost $100.
Album & Concept Initially this project started out as a demo. Over the course of time it was decided to record a full length album.
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The album “SwallowOrSpit...” will be presented in three volumes:
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Leo recording at Nocturnal Studio Jan2015
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SwallowOrSpit...
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Volume I: Swallow...
Focuses on love and the longing 145desire to be with someone. Not just 144
anyone, that special someone. All 147the desires, sexual tensions & holy 146
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thoughts that come into play.
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Volume II: SPIT...
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Will focus on once you’ve obtained that special someone 162 and your pass the honeymoon stage of the relationship. Now163you’ve began to feel as though you’re in bondage. 164 Infidelity arises. One or both individual becomes / remains 165 promiscuous. 166 Volume III: Let Sit... and Musically it will feature African / tribalItpercussion beats. 167 Volume III will lyrically focus on the aftermath; the consequences of 168smooth undertones of Deep House and Lounge With taking love for granted. The realization that you fucked up and what you 169 wouldn’t give to have that person back. 170
Musically it will be more chill and relaxed then the 2 prior volumes 171 using House, Down Tempo, Ambient, Trip Hop, Liquid Drum & Bass. 172
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SwallowOrSpit Album Cover...
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SwallowOrSpit... Derives from the
safe sex prevention quote “Swallow 185or spit; don’t let it sit”. I then 186thought of how the qute could be 187applied to soo many other aspects 188beside sex. For example with “the 189Truth” you can either accept it = 190Swallow it. Or you can have 191resistance towards it = Spit it out. 192Also as it relates to the music 193people are either gonna love it = 194Swallow it. Or the worse case 195scenario = Spit it out. 184
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SongWriting All the material recorded for the Swallow Or Spit projects have been written by myself “Leo”.
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I’ve also written for other artist as well such as: Princeton Miles – Hear Me
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Trll – Eros Taos Wynn – Club Close
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Audience...
My audience will consist of both Male and Female 9 -99
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These
individuals will be Creative, Artistic, Chic, Fashion forward , Intelligent, Socially Conscious Free Thinkers. They will be captivated by the brand not only musically. But also visually, intellectually, and artistically. They will be hypnotized by the mystery and allure of the brand. Little girls will have my posters in their room. Little boys are going to want to be like me when they get older. Teenage guys and men will think I’m the coolest and want to be me.
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Teenage and grown women are gonna want to fuck me.
What Other Artist Do They Listen to? : Miguel. The Weekend. Justin Bieber. Justin Timberlake. Lana Del Rey. Lorde. Disclosure. Jesse McCartney. Nick Jonas .
How Do They Purchase Music? : Through sites such as ITunes. Google Play. Amazon & Tidal.
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Additional Revenue
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Leo Maxxximus For The Mitch Look. The Mitch Look 248 249 250 251 252 253 254 255 256 257 258 259
Leo Maxxximus For Hot Boyz Productions.
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