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Table Of Contents
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Executive Summary Introduction Mission Statement Vision Statement Bio Audience Graphics & Branding Recording Project Media Strategy Fan Base Development Web Site Video Production Songwriting Additional Revenue
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Biography
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L. Maxxximus Circa 2014
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Devon Tyron Burrell know by his stage name 34 Leo Maxxximus is an American Singer, 35 Songwriter, and Producer. Born and raised in 36 Michigan; at an early age Leo grew an 37 appreciation 38 for the arts. 39 For Ten 40 (10) years 41 Leo 42 underwent 43 professional 44 vocal 45 training Leo after performing as Bunthorne. (Male Lead In Patience) 46 having 47 studied classical music at the Michigan Opera Leo performing as Edwin. (Male lead in Trial By Jury) 48 Theatre. Leo Performed in the Children chorus 49 and also had lead roles in various operettas. Such 50 as Gilbert and Sullivan’s Pirates Of Pinzanz, Trial 51 By Jury, Patience and The Mikado to name a few. 52 In high school Leo continued his studies at the 53 Michigan Opera Theatre with the addition of 54 becoming Pontiac Central High Schools’ Acapella 55 Choir President. Also the youth male praise team 56 leader at Word Of Faith International Christin 57 Center. In 2006 Leo graduated from high school 33
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and attended Marygrove College. He studied vocal performance and political science. In 2008 Leo relocated his endeavors to New York City. Shortly after he began traveling the country on a discovery of inspiration, Love, Passion and most importantly HimSelf. In 2010 Leo formed and was a member of the band The “BlueBloodz”. The BlueBloodz dismembered in the fall of 2012 at that point Leo began developing himself as a solo artist. Leo Currently resides in Las Vegas where he is in the studio recording his debut record intensely titled “SwallowOrSpit”...
Senior Picture Circa 2006
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Leo & The BlueBloodz Circa 2011
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Mission Statement
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We are all in this for the same reasons: To expose a new generation of eager minds to the Beauty, Art, and Emotion of our Music & Shows. We strive to expand minds, uplift spirits, and create new exciting memorable experiences.
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Vision Statement
To deny our own impulses is to deny the very thing that makes us human‌
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understand the power of music on the soul 114and the vehicle it provides for our sanity, 115health and creativity I value the dynamic 116force that enriches the lives, hearts, spirits 117and minds of my fans and listeners around 118the world ... 113
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Recording Project
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Producers & Studio
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Emile Robinson –
Produced and recorded two tracks on the record at his home studio in Houston, TX. From 2012 – 2013. He was the first producer that I worked with on the project. We immediately connected artistically. Emile was born and raised in England. In my opinion the tracks that I from these sessions still need to undergo mixing and mastering. All work was free of charge.
XCLNCE –
Produced four tracks on the record, at Nocturnal Studios in Southfield, MI. from June 2014- January 2015. He has produced for artist such as Vic Mensa, Chance The Rapper, and Big Sean. Total coast $800.
Gino The Pharaoh-
Produced one track on the record in Detroit, MI. Total cost $100.
Album & Concept Initially this project started out as a demo. Over the course of time it was decided to record a full length album.
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The album “SwallowOrSpit...” will be presented in three volumes:
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Leo recording at Nocturnal Studio Jan2015
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SwallowOrSpit...
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Volume I: Swallow...
Focuses on love and the longing 165desire to be with someone. Not just 164
anyone, that special someone. All 167the desires, sexual tensions & holy 166
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thoughts that come into play.
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Volume II: SPIT...
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Will focus on once you’ve obtained that special someone 182 and your pass the honeymoon stage of the relationship. Now183you’ve began to feel as though you’re in bondage. 184 Infidelity arises. One or both individual becomes / remains 185 promiscuous. 186 Volume III: Let Sit... and Musically it will feature African / tribalItpercussion beats. 187 Volume III will lyrically focus on the aftermath; the consequences of 188smooth undertones of Deep House and Lounge With taking love for granted. The realization that you fucked up and what you 189 wouldn’t give to have that person back. 190
Musically it will be more chill and relaxed then the 2 prior volumes 191 using House, Down Tempo, Ambient, Trip Hop, Liquid Drum & Bass. 192
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SwallowOrSpit Album Cover...
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SwallowOrSpit... Derives from the
safe sex prevention quote “Swallow 205or spit; don’t let it sit”. I then 206thought of how the qute could be 207applied to soo many other aspects 208beside sex. For example with “the 209Truth” you can either accept it = 210Swallow it. Or you can have 211resistance towards it = Spit it out. 212Also as it relates to the music 213people are either gonna love it = 214Swallow it. Or the worse case 215scenario = Spit it out. 204
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SongWriting All the material recorded for the Swallow Or Spit projects have been written by myself “Leo”.
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I’ve also written for other artist as well such as: Princeton Miles – Hear Me
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Trll – Eros Taos Wynn – Club Close
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Audience...
My audience will consist of both Male and Female 9 -99
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These
individuals will be Creative, Artistic, Chic, Fashion forward , Intelligent, Socially Conscious Free Thinkers. They will be captivated by the brand not only musically. But also visually, intellectually, and artistically. They will be hypnotized by the mystery and allure of the brand. Little girls will have my posters in their room. Little boys are going to want to be like me when they get older. Teenage guys and men will think I’m the coolest and want to be me.
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Teenage and grown women are gonna want to fuck me.
What Other Artist Do They Listen to? : Miguel. The Weekend. Justin Bieber. Justin Timberlake. Lana Del Rey. Lorde. Disclosure. Jesse McCartney. Nick Jonas .
How Do They Purchase Music? : Through sites such as ITunes. Google Play. Amazon & Tidal.
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Additional Revenue
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