INTRODUCTION
The Media Embassy is a global media-invested sponsor representing international and national clients. Our company connects reputable, international media outlets with our extensive roster including a diverse array of artists, performers, writers, businesses, and influencers, each bringing a unique blend of creativity and cultural perspective to the media landscape. We take great pride in our unparalleled resources and through our range of networks, we equip our clients with the necessary tools to amplify their voice, share their story, and make a positive impact on a worldwide audience.
This publication displays our diverse roster of industry professionals who we intend to place in front of the big screens. Through this publication, we aim to expand their presence and opportunities worldwide and voice our support and sponsorship behind any individual found inside.
Special thanks to all of our featured industry artists and professionals, Junaedul Fahim Dipu (Graphic Designer and Web developer), and the TME team for making this all possible. Ishmael Nyamura (Co-Founder), Krishane Mie (Social Media Content Strategist/Graphic Designer), and Marissa Das (Fouder).
TMEGLOBAL TMEGLOBAL TMEGLOBAL
Bgreater heights.
Black Shawd continues to make waves in the music scene. His dedication to his craft and his unwavering authenticity make him a standout artist, poised for even
Creative Process
Strategy
Usually, when composing a song I go for the melody first when producing and then make my drum pattern If I'm writing a song sometimes I don't even need music. I can write a song without having any music and then create the music after I write this song. Most of the time I get my inspiration from listening to old-school records, it can honestly be anything. Sometimes I can watch a movie and hear a note and think ‘Oh my god, that key is crazy’ and go from there.
When I write music and I put it in the universe, I like to take the time to make sure that I'm writing stuff that is going to be impactful and has meaning to it. I try not to just make random anything type of music.
In the next three years, I can see myself owning my own record label, signing artists, and helping artists release and achieve their dreams, which is an ultimate goal of mine.
“Walk with Me”
I like to sit down and just write sometimes. Even if it's just poems or poetry on a letter, but just writing in general. I think people take rap and do not realize rap is rhythm and poetry so all poetry doesn't have to rhyme. So all rap doesn't always have to rhyme, but it has to flow. Make sure you have rhythm and poetry. That is the definition of rap. Sometimes I will write nonstop for an hour until my hand hurts.
I'm very God-fearing. I pray every day. I have a very close relationship with God.
When I'm freestyling off the top of my head to keep me sharp, I look around for different things and I look at people. I look at reactions. I add that into the freestyle. I use everything around me to build the flow that I’m creating to add cadence and everything to the topics.
The best strategy I have had when releasing music is making sure you get that on Spotify. Link an Apple link for people to click as the first to hear the new release with the pre-release link. Make sure you also drop a video with the song as you release it.
I have a song called “Walk with Me” and I love this song and the lyrics because the message and vision I'm trying to portray in the song is having people walk with me as I talk with them while asking questions and giving them insights on what I filled in my life. I start off this song by saying, “Walk with me. Long roads. Journey places won't go. What are you afraid of? Guarantee you don't know.”
A common mistake a lot of music artists make is believing that their family and friends are going to support them in the music industry. A lot of artists need to just focus on building a fan base because your fans are those who are going to come and purchase tickets and come to your shows.
I like to let everybody know that the majority of the artists are paying for streams and botting. A lot of the numbers that you see are fake, so don't be led by fake numbers and fake streams. Do your research and make music for yourself but also make music for the business and remember this is the music business.
I want to give a shout-out to the Man up above for always carrying me through. My faith will stay strong. I want to thank my sister. I love you. RIP, I miss you so much. We lost her last year to a fight with cancer. My father for always being supportive of my dream. My Big Brother, both of my brothers, my sisters, all of them, and all my family. All my friends who have been there through all my ups and downs, my producer, Christopher Agramonte, and Terrell Berry. I want to thank my homegirl Marissa Das for always looking out for your boy.
AI in the Inustry
AI in the industry could be a good thing, but it also could be a bad thing. It could be a good thing for people who just need a creative burst, which is cool. It could be a bad thing for people who are just lazy, and think that they are going to be able to use AI to create everything and never use their own talented gifts. So are you really talented or is the AI just that good?
A lot of the trends I see shaping the music industry is the whole 90's sampling of bringing back old 90 songs or early 2000 songs. I think it's hilarious. Also, producers calling themselves producers when they don't play any instruments. All they do, at the very least, is put loops together. I think they should be called loopers, not producers.
The best platform I think to release music for independent artists is CD Baby. I've been with them for years and never had any problems. I get all my money and they get your stuff on all platforms. I think places like Distro Kid, Tune Corps, and UnitedMasters are all scams, just my opinion.
J[Jazz-ten - Art-tiss] is a DMV (DC, MD, VA) multipassionate professional whose global brand you may not have heard of but need in your life who
markets emotions through stories and music. His music genre is but not limited to a thrilling perspective of Hip-Hop he calls, Hip-Hop Renaissance, which fuses Hip-Hop, Gospel, and Spoken word often layered with acoustic/electric guitar. Artis’ values lie within authenticity, vulnerability (going below the surface), being personable, transparent, honest, and being supportive to his global audience for growth conversely teaching the next generation of music creatives leadership through music. He leads a dynamic music enterprise that explores two sides: his creative prowess and business mind to support creatives, providing a wide range of services encompassing coaching, audio engineering, voiceovers, music production, custom songs, sync licensing, captivating keynote concerts, and more. His company, A&R IN YOUR POCKET, is transforming the landscape of artist support with its innovative, personalized approach to A&R services. Under the leadership of Jastin Artis, the company offers a range of services, including A&R coaching, music production, audio services, and sync licensing support, all designed to meet the unique needs of independent musicians.
Methods & Strategies
But the more I tried things, collaborated with other creatives, and just studied, I started finding other ways where the music comes first.
Or maybe a melody pops in my head but I want to play it on guitar. Or I might have a top liner where there's somewhat of a melody but no words. When I write though I've embraced top lining because when rapping I always want to bring new flows within one verse. So, I'll freestyle a flow or melody, choose what I like, and then plug in the words. It's so much fun! I learned from Queen Latifah how to rhyme. It was the first tape of Hip-Hop and she flowed, but it was Alanis Morissette who taught me you didn't have to rhyme to write a great song. So, I like to think these ladies are what I embody. Now in rap that's the goal but I add the element of poetry in many of my songs and I don't always rhyme.
A must for me is to keep my Notes on my Samsung ready, and I keep a pad near my bed just in case. Being a writer I always kept a pen and pad on me and by the bed but now I'm all about my Notes. Then, listening.
This is key for me. Since my inspiration could be from a podcast, a word, or thoughts - you never know - you have to be open to listening. I try to write something daily but due to business that isn't always the case. But because I listen, I often get lyrics and song ideas from meetings I have with people. So these are things that help me stay in the routine. Also, when inspiration hits, I try to do my best to immediately go to the studio instead of waiting but if I can’t, I’ll record a voice note in Notes!
I've had enough experiences of the higher power that I must put that in the music. This is where I understand my music and creation of it is a spiritual thing. I am a fulltime artist but I'm purpose driven. No matter what I'm paid for, each thing I do or stream, I will always create and bring emotion, passion, and rawness to every song I make.
“No Condom”
My latest single, "No Condom" is personal. I discuss the downfall of how sex and soul ties have messed many of us up In order for me to inspire and start the conversation to go below the surfaceIhadtobemoregivingofmyself So,Itell the story of my relationship of sex and how it's affected me in a good and not-so-good way My favorite lyrics are the cadence and the intention of every word of the hook "My heart got no cover no condom Soul ties to what I thought we had in common Trying to move forward But I"m starting from the bottom Let's talk about sex baby Causing all these problems I was inspired by Pastor Mike Todd who did a sermon titled, "No Condom For Your Heart." He dove into sex, soul ties, fries with benefits, and all this stuff Making the point that sex ruins so many souls when it happens outside the context of what it was intended for So it wasn't so much sex is bad but when done with random people or person-toperson instead of one loving person that you're married to it comes with a lot Hearing this, I instantly pulled out my Notes and started writing this hook It just came and flowed out of me It's simplebutman-itrunsdeep
The Biggest Mistakes
1 Thinkingyouraudienceiseveryonelol-it'snot
2 Thinking the world and fans owe you when everyone and their grandma's make music these days
3 Thinking being an artist is easy just because youcanmakeasong Manyforgettheleg-work
4 Thinking you must be signed to "make it" in the business
5 Thinking you need a million fans to make wavesinthemusicworld
6 Thinking winning an award is going to instantly change everything so that's what you feed yourself;that'syou're"why".
7 Thinkingyoudon'tneedabudget
8 Thinkingtherearen'tlevelstosuccess
9 Thinking because you have a virtual post or a fewthatyou'vemadeit
10 Thinking you are worth a six figure deal with a label or brand and you don't have a checking account,PROsetup,anddon'tshowupontime
11 Thinkingtheindustryisbig-it'snotatall
Tools
Man, it's a crazy world today with AI and tech I love it but was a little hesitant at first because I was thinking of all the wrong and bad things AI can do. But when I embraced it as a tool, it changedmylife
“Iembracetheworld,cultures,andexperiencesintomy musicasoftenasIcan.MyexperiencewithGodisamust inmymusic.Notina"you'resinninggoingtohell"kindof waybutthefeelingofahigherpower,orfrequency.”
I call Chat GPT Chat Jeffery! With having fibromyalgia, my cognitive side took a hit So did my creativity It was challenging to create and I started not feeling confident. But when I selected certain AI plugins that got me instant ideas that I wouldn't have done fibro or not, then I was with it! It's been fun and at times challenging because when I started it was just me, my voice, and my guitar So, I never want to lose that aspect no matterwhattechnologybrings
So I think we are living in a dope time but I hope we find the legal aspect of AI and its use so creatorsandthosepullingthestringsinthehigher places know their limits. I use AI plugins for creating, productively, marketing, and more I could list so many tools but honestly, I think that's the easy part. I just found out about Songtools.io that helps with promoting your music with ads, blogs, and some other cool stuff As we move into 2025 I think Spotify Ads are more important than play listing given the struggle with DSPs and bots To get into the Spotify algorithm is so important Also, trying to do both singles and full or short projects should be considered as both and not one or the other Learn how one project can be music for a year! Finally, the last few things, is I try to do a 4-6 week campaign for prerelease and I try to go at least 6 months after the project is out Planning helps you decided how you want to do things but I've promoted an album for a year. But when I was focused on more single releases in a short period of time my strategy was a different I use every free way to promote like updating my Zoom background with a branded asset about the song being out Those little things go a long way in promoting I also research places and think of out-of-the-box ways mymusiccanbeused
Ultimate
Goals
Music also saves lives. It saved mine. Who? Ms. Lauren Hill's MTV Unplugged album There's so much power and light in being a creative and I want people to give it more respect. Stop saying "that music thing" or use the phrase "starving artist" ‘Cause we wouldn't have to be for many reasons and one, if people respected the craft I would like to have my album "Love Frequency" out and making waves in culture, the world, and the music industry I want my speaker business to be thriving and teaching leadership through music across the world I would love to see my new podcast, "No Condom Podcast" thriving and helping men be more seen, heard, and protected allowing themselves to be vulnerable, go below the surface, and make better decisions amongst many things I want to see my desired sync placement goals being reached getting to the point where many want to work with me, and people want me to write/feature/produce for and with them In three years, I want to finally have my super fans I want people in the crowd to know my words I want to look back and see 26 years ago I couldn't imagine I'd be "here" ya know
I pivoted to teach leadership through music. My goal is to get in front of people who don't recognize how much music creates leaders Many do not see what goes into the craft and all theaspectsthatmakeitathrivingbusiness Ilove what I do, and can do, and though not every part of being an artist is what I want to do, man, there's nothing like it And honestly, I'm speaking from a lower level So I can imagine when people actuallyknowyoursongsoryoucanbuyahouse because one song made you thousands to millions.
I'mthankfultothosewhohavegivenmeashotto do what I love and excel at it while providing me an opportunity to do just that. I thank God for still being here I thank my wife, Kellie, for supporting mesoIcandowhatIloveandgrowtoeachlevel while supporting me as we deal with the symptoms of fibro Your unwavering support is unmatched And to my boys I love you both, Jace and Jamis - rest in heaven I grieve you both for different reasons but know you give me strength, love, and a higher purpose Jace I'm working hard to get us back together and I believemusicisdoingit
AAPHXLLYATED(pronounc ed Affiliated) is the result of preparation, patience, and partnerships coming together in a perfect storm. Born and raised in Philadelphia, PA,
styles & knowledge he s picked up along the way to finally emerge as the artist many have been waiting on, but didn’t know existed. His debut Aphrodisiac is the appetizer to a meal that will feed those starving for the return of real vocal talent.
INSPIRATIONS
I grew up singing in church then at school with my friends. I always want to have fun when making music, but I also want the music to have great quality. I hope to inspire others to follow their dreams and never give up. I just want people to enjoy my music, and feel as good listening to it as I did while making it.
APHXLLYATED was molded in the musical fires of the Philly neo-soul movement; walking in the shadow of some of the greatest voices to ever bless a microphone. After spreading his wings, and moving to Atlanta GA, APHXLLYATED was able to sharpen his skills, and expand his vocal abilities with the help of some industry giants who saw him as something special & different than what has been historically presented as a “singer”. Now, calling Phoenix AZ home, APHXLLYATED has blended the sounds,
Being born and raised on the East Coast of the U.S., my sound is uniquely based there with a lot of southern influences as well. I love to create based on personal inspiration, but also getting inspired by things that happen around me. My writing partner Ronnie Edge and I sit and form a plan based on what sound we want, then go from there. The goal is to always release the best body of work possible.
Going through different stages of life helped me grow as an artist, and helped me to create a more mature sound in my music. I never want to feel like I can’t get better. You just have to put out the best product you possibly can, and make sure to engage in your target demographic. They want to feel like they can relate to you, so it has to feel somewhat personal, without getting so much into your personal life that it feels intrusive.
USA: REASONS FOR APPRECIATION
Variety of food
Ability to meet people with different views/backgrounds
Musical influences
Traveling
Social media
COLLABORATIONS
I’d love to do international collaborations with other artists.
I’ve done collaborations with some amazing artists over the years, and I always make myself available to any artist that’s willing to collaborate with me. Sharing fan bases is a blessing to both sides. Most recently I’ve done a few collaborations with Kai Breedlove, an amazing artist here in Phoenix, AZ. We have some songs that are getting about 30K streams a month.
I have some pretty big performances lined up, and I’ll be dropping my full album at he beginning of 2025, followed by a multi city tour of the US (and hopefully some international dates as well).
I love all types of music, and I try to incorporate that love into what I do vocally. I get influence from many different genres I set goals for myself based solely on doing better than I did on the last song. I consider myself my only competition. I’m looking forward to releasing my first full album in early 2025.
“I want to thank everyone who has supported me, rooted for me, or even doubted me. You are all part of my journey.”
Lil-lifa is a Ghanaian-based centralized creative body who channels the energy of wild and ethereal beings, bringing forth a new age of authentic sounds. I embody sounds
I embody sounds considered as Alternative Afro Soul, drawing melodies
MY SOUND
PRIDE IN GHANA
My music is a reflection of my journey through various cultures. Growing up in Accra, Ghana, I was surrounded by a capella music from the Adventist church along with Hip-Life and Hip-Hop culture due to some family members being abroad. This instilled in me a deep appreciation for all three, but especially for Hip-Hop. My older brothers played it all the time which led to me rapping during my high school days.
In college, I became more traditionally and spiritually inclined which expanded my understanding of rhythm and melody and transitioned me into how I sound now. My work is mostly influenced by my traditional and spiritual beliefs bringing a sense of purpose and depth to the themes I explore. Through my music, I aim to create a fusion of these diverse influences while offering a unique sound that resonates with listeners from all walks of life. Every work I put out is an extension of my emotions and experiences so each hold different values but are to be valued equally.
As a citizen of Ghana, there are numerous aspects to be proud of. Firstly, the rich cultural heritage and diversity across the continent is a source of immense pride. Ghana is home to countless languages, traditions, and art forms, each contributing to a vibrant and dynamic cultural landscape. Secondly, the country’s natural beauty is unparalleled, with breathtaking landscapes ranging from vast savannas to lush rainforests and stunning coastlines. This natural wealth is a testament to Ghana’s environmental diversity and significance. Moreover, Ghana’s history of resilience and perseverance in the face of adversity is deeply inspiring.
Another source of pride is the growing innovation and progress in various fields including: music and arts, agriculture and entrepreneurship where Ghana nations are increasingly making their mark on the global stage. Lastly, the sense of community and solidarity among African people is something to cherish. Despite the diversity in cultures and languages, there is a strong bond of unity and shared identity that binds people together creating a powerful sense of belonging and pride. As a musician, my major influence is my life here on earth and what goes on in my everyday life I merge both the good and bad times, channeling all these emotions and experiences into vibes and melodies, which I bring out as a body of work.
The country’s journey through colonialism, independence, and beyond is a powerful narrative of strength and determination.
Additionally, the music I often listen to from across my diaspora has helped shape my creativity and discover how to stand out and experiment with every tool at my disposal.
Artists like Frank Ocean, Kanye West, Travis Scott, Tyler the Creator, Cruel Santino, Odunsi the Engine, Manifest, Amaarae, and many more have had a huge influence on my body of work. I incorporate these influences by drawing ideas from them to create something uniquely different, using similar themes or emotions in my compositions, experimenting with similar instrumentation, or drawing inspiration from their storytelling in my lyrics.
The evolution of my work has been shaped by a combination of personal growth, experimentation, and external influences. Initially, my music was rooted in the rap genre, reflecting my early influences and experiences. Over time, as I’ve matured both personally, artistically, and spiritually, my sound has evolved to incorporate new genres, techniques, and themes. Factors contributing to this evolution include exposure to diverse musical styles, collaboration with other artists, and a deeper understanding of my own artistic voice. Additionally, life experiences and changing perspectives have played a significant role in shaping my lyrics and compositions.
This journey has allowed me to push boundaries, refine my craft, and create music that is more authentic and reflective of who I am today. Aside from music, I would like to enter into filmmaking. It is something I’ve wanted to do since I was a kid and also channel my emotions and experiences into stunning and conceptual visuals that help communicate my message visually.
Big thanks to anyone that positively contributed to my music especially to my team Bluweiv and Sungaze for the amazing support they give me.
I choose collaborators based on a shared vision, complementary skills, and a mutual respect for each other's artistry. I look for individuals who bring something unique to the table — whether it's a fresh perspective, technical expertise, or a different genre influence. Chemistry and the ability to communicate openly are also crucial, as they ensure a productive and creatively fulfilling partnership. One collaboration that stands out is the recording of incoming Ep “Nostalgia which I was honored to with Jordanbeats and every recording session was full of positive vibes and good energy. We pushed each other creatively, we blended our styles seamlessly, and we created something that neither of us could have done alone. The synergy we had not only made the process enjoyable but also resulted in a final product that resonated deeply with our us and we know will do same for our audience as well. Ultimately, I hope my music becomes a source of solace, inspiration, and connection for those who hear it.
One memorable interaction that left a lasting impact on me was when a fan shared a personal story about how one of my songs helped them through a tough time, which deeply touched me and reminded me of the power of music to connect and heal. These moments reinforce why I make music and inspire me to continue creating work that resonates with people on a meaningful level.
Navigating the balance between creative expression and industry demands requires a thoughtful and strategic approach. I prioritize staying true to my artistic vision while remaining mindful of the commercial aspects of the music industry. I also stay informed about industry trends, allowing me to adapt without compromising my integrity.
In the coming year, my fans can look forward to my next single of the year which will be released between August and September titled “Pain”. This project represents the next chapter in my musical journey, and I’m eager to share this evolution with my audience.
ST4RBOY!
St4rboy! is an 18-yearold "genreless" music artist with a unique approach to his craft. Through his music, he aims to connect deeply with his listeners by resonating with their favorite genres. By doing so, he ensures that his message isn't just heard, but truly felt and interpreted by each individual. His philosophy is encapsulated in his motto, "The stars the limit!" This guiding principle reflects his belief in endless possibilities and his commitment to pushing boundaries in music and creativity.
DISCIPLINE OVER MOTIVATION
A song routine that I implement is utilizing DISCIPLINE over MOTIVATION.
A lot of people keep this in the shadows, but overall it really does help. Every day after work, I at least do something musically even if I don’t want to because that builds my discipline so when days where I don’t want to make music but really need to, I can truly do so. motivation is like a high, it comes and goes, but discipline is like a muscle. It will stick with you and get stronger like a muscle as long as you’re consistent with it.
My creative process start when I listen to the production first. If I truly put my heart and mind into one while listening to a beat, the beat will tell me exactly what to write and how the cadence, delivery, and how the flow will go. Once I get a feel for how things will go cadence wise, then it’s up from there.
I’m not a big producer but I have produced a track of mine called “Know This!” and I got the inspiration from the soul.
When making a beat I find that you truly have to dig deep and think about how YOU would want this song or beat to sound. I rhyme, not because it sounds good but because it shows my ability for wordplay and correlation. I don’t have any huge inspirations, but XXXTENTACIAON’s philosophy is what I really admire and how he was on and off the stage.
A common misconception is that you have to get “lucky” to make it in music. While music is more about who you know than what you know, great music and hard work can take you far. it really is down to you at the end of the day about how bad you want to make it.
"Who I Am" by St4rboy! delves into the journey of a person struggling to understand their true identity. The song captures the emotional turmoil of someone who tries to find themselves through the experiences and perspectives of others but remains lost and unable to truly grasp who they are. It's a powerful exploration of self discovery and the challenges of understanding one's own essence in a complex world.
freedom to create and share rictions, allowing St4rboy! to style and connect with
in the USA provides endless inspiration, allowing St4rboy! to blend genres while creating unique music that resonates with a wide audience. .
hard work and innovation St4rboy! have the chance career doing what they love, various platforms and arts and creativity in the musicians to explore new ideas helping St4rboy! thrive in his together through music background or beliefs his message far and wide, fostering a sense of unity and connection.
STRY TRENDS
music industry in multiple and production to ng. Tools powered by AI analyze trends, and experiences. This tech experiment with new sounds and styles, while also giving listeners tailored
However, there's a growing of AI in creativity and may diminish the value
making an impact but I after our generation another big generational
manager who is also my
COCO NICK
Rise of Paterson, NJ
The Journey Begins
When I first started making music, all I knew was freestyle and battle rap. There was no chorus. It was a lot of words often very fast. My name originally was actually ‘Nick the Quick’ . That’s what everyone called me but eventually, like I mentioned before, the evolution of my music came when I started to song write and perform. Once I performed it was very pivotal because I was able to see where I wasn’t able to perform due to wordage or uneven syllables in bars, whatever it may be. Once I started on that journey of educating myself on songwriting and song structure, I started kind of taking a deep dive into all of the songs I know and love and started learning how to replicate that into my own music and give my own personal twist and style to it. Now at this point, I’m able to work on artist development for new artists and I’m able to give them insights so they always give me a good reassurance that I’m taking steps in the right direction when I’m able to help others.
The Creative Session
Every morning I have a routine where I have what’s called a creative session. That’s actually why I named my company The Creative Session. What I do is I go outside, I roll up some good weed, and I’ll take a breath of fresh air. While I do that, I listen to some beats and I start writing music. In the morning, I am most creative so I always do this in the morning. To create the standard of my work, I just make sure that I don’t record music or read music in a rush. I listen to it multiple times for multiple days, sometimes multiple weeks, and review it. Sometimes I even perform it multiple times before I even record it. This allows me to see the crowd’s reaction to my work and allows me to make adjustments to make sure I’m getting the best result from my music possible.
I like to set smart goals for myself which are short-term attainable goals and by doing so I focus on things that I need in a step-bystep prioritization manner. What I’m trying to do next is release a project of at least six songs and go on tour within the next year so I’m taking steps to do that. I’m also working with my team to possibly release a media company.
I try to collaborate with people through organic interaction and talent. If I recognize talent, whether you have 10 followers, 10,000 followers, 100,000 followers, or 1 million followers, you get treated the same by me. I will be just as eager to work with you and be just as respectful of your time. I love collaboration. I feel like collaboration is what defines hip-hop. This is the only genre where almost every single song has a feature on it and the reason behind that is because their hip-hop is collaboration. I’m always excited to meet new people. One of my favorite collaborations I’ve ever done was with my friend at Trendsetter Baby and it’s because it was just such an organic meeting and the music came together so flawlessly. We put together an amazing song in under 30 minutes and that same day we were able to go and get it recorded with an amazing producer named Tigs on the Square New Jersey.
As of right now, I’m focusing on financially prospering and then I plan on getting my degree solely to master myself and educate myself, not for a career option.
Marketing yourself, creating your own shows, funding your own performances, and funding different opportunities for yourself is really the most important thing. It’s important to always stay genuine and express yourself throughout every process, trial, and tribulation genuinely so you have a good representation of self. Everything should be professional and personal.
I engage with my fans and followers in all different ways. I’m very active on my social media so anyone can feel free to message me my Instagram. I have been having a lot of interactions in public. Many people know me in my city so I have kids from different charity drives as fans of my music attend some of my festivals or events all running to me all the time. It’s always great seeing people and making genuine in-person connections. Anyone who knows me I’m all about love and support. In 2025, I plan on releasing my debut album and going on a full tour of the United States.
2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI 2XCALI
2 C 2 C
MAKES WAVES IN USA & OVERSEAS
TORIANO HOWARD
Toriano Howard Jr., 2xCali, born October 14th 1996, from Los Angeles, California hailing from Quitman, Mississippi is the top unsigned Recording Artist and Song Writer in the spotlight of 2024
“IWANTTOGIVEA SHOUTOUTTO UN+TRLD MANAGEMENT,HT ANDAIRESS,AND THANKYOUTOTHE 2XFANSBASE.”
Major influences for my work are my life, my daughter, friends, family, and the environment I find myself in. I incorporate my influences by taking situations and turning them in to songs. Religious belief help shape the message which is receive by my fan base. I’m very careful of what I speak. The message I aim to convey in my work is self awareness. I use my personal situations to construct a song. My inspirations are my daughter and family. They push me to do better and they teach me to have faith in God and my work.
Every year I write down goals for each quarter of the year, timelines and deadline keep me on track.
Work life balance has been the hardest, but things must be done on both sides, so I just get them done, but I make sure to take a break and get myself together and then continue.
Over the years my song structure and word selection have evolved. By also adding a melodic element to my verses and hook, it’s seems as if people feel the words more. I hope my work guides people to be more self aware.
I choose collaborators based on if I like the artist’s sound and over all if they are a genuine person. I would like to do more pop music, and soft rock.
Coming up, I will be releasing new projects and singles while also shooting more music videos. Instagram and TikTok help me with engagement giving behind the scenes footage and creating reels.
KING PILATE
Pilate, popularly known as King Pilate, is a specialized Gospel music artist from Nigeria. He preaches about the love of Christ through his music
Creative Process
The way I start my creative process is I mostly write the lyrics before the song There might be a need for additions and adjustments when the beats are added. Most times I receive my song’s inspiration through meditation So chord progressions also play a major part too Songwriting routines that work for me are relaxation, prayer, worship, and meditation My inspirations are given from God So whether it rhymes or not, I usually go with anything As long asmymessageispassed
One song that holds great personal significance to me is my song called “Fill My Heart” With this song, I find out that I'm deviating from the love of Christ So in my prayers, I prayed and cried earnestly for God to fill my heart with His love again.Intheprocess,Ireceivedthesongandthe lyrics
The most common mistake that first-time music artistsmakeisapoorchoiceofproduction
Tee Jordan SA
In the next 3 years, I see myself globally as an artist
Tshepo Pilane, also known as Tee Jordan SA, is a 26 year old DJ, TV star, Music producer and Radio DJ representing the beloved South Africa He aims high in his dreams of art
Strategy
My major strategy is being consistent all the time with passion and my dreams I approach my work by my inspirations and working hard on it Some of the artists who inspire myself and my work are Chris Brown, Burna Boy, DJ Speedta, and DJ Maphorisa
Being a Christian helped shaped me to love everyone who does art and also the respect for the art as well
My work been good so far but I'd like to do more and contribute more in terms of being professional My hope is going far with people who support me and the people who work with me My dream is to share my art with the world
I’ve recently been working with different people because most of my projects have been alone I'm ready to feature people who like to work with me I like to balance the demands and my creativity according to my efforts and where I'm good at
Michael Ayomide Fapohunda, also known as Heislilboy, is 19 year 19-year-old Afrobeat music artist from Nigeria
“Unconditional Love” Heislilboy
I vibe to the beat given to me first before writing I write down my feelings and observations without stopping My song “Unconditional Love” talks about love and mostly affection I prefer not to rhyme because it allows for more flexibility and freedom in lyrical expression I can create a more natural, conversational tone and I can focus my attention on the message, story, or emotion rather than the rhyme scheme I can also be more suitable for certain genres such as spoken word or free verse
What I love about Nigeria is that we make good music, we are supportive, we always give our best in whatever we do, we don’t give up, and we hate negativity
Common misconceptions about the music industry are that artists must conform to industry standards In reality, authenticity and uniqueness are valued Artists should stay true to their vision Independent artists and labels will continue to thrive, challenging traditional industry I want to see myself where you don't have to Google before you know it's me
Big thanks to my friends and family who have been supporting me I love you all
TOMSKIDO FYRE
SLadies and Ladies Man, introducing the captivating artist of audio, Snap Deep. Come get some of this magic, and experience life in a way you never expected.
Authenticity & Higher Self
I want to influence minds to perceive things they normally wouldn’t unless they’re brought the thoughts it takes to think them. I am a follower of Jesus Christ, spirituality, and energy science. I love to mix my personal experiences with the parables given by unconventional leaders. I let my experiences speak through me. I keep Christ in mind and express my emotions as authentically as I possibly can. I have a hunger for truth and selfrealization.
I enjoy the prophetic teachers and what they stood for. Mostly it’s been my personal experiences that shaped my life’s personality. I desire to give people a perspective that can help them deal with everyday life in ways that can help them overcome the temptations of life that we normally succumb to. The creative aspect has improved for me. I’m learning to make art and create experiences for the listener. Life is my school that provides ideas, content, and new perspectives for the listener.
I believe I am the glitch. I’m here to create a new culture. What I have to offer is a new perspective and a new way of experiencing music. My goal is to make the industry see that their demands will have to fit my creativity. I don’t follow norms nor am I into making music that I don’t approve of.
I set a major goal and then make small missions out of the overall goal intended. One of my milestones is to have one of my videos reach 1b views in one day.
I throw and host my own events while marketing myself through social media. Qwestland is an interactive audio game that helps me stay connected to my followers and gives them new content on their own time. One of my favorite engagements is meeting people randomly and giving them insights into my art. Selling CDs, pop-up shops, performing, and speaking publicly are ways that keep me connected to my community.
Qwestland
I have an interactive game called Qwestland, the game is designed to help you perceive things you normally wouldn’t through sound vibration and frequency. It’s full of eye-opening content and quotes that challenge your normal reality.
The goal is to help us evolve on a conscious level that eliminates any problems we perceive as a problem. My poetry book is also finished and it will be available for purchase soon.
I’m creating a poetry book. I want to dive into film so I can breathe my thoughts and experiences to life. My goal is to provide compensation for the listener whether physical or psychological. There’s a lot I still want to bring and speak on but I want to wait until I get more traction, money, and influence. If I hear something that speaks to me, I reach out. I don’t care who they are or what political views they have. I love to create beautiful art. I go where spirit flows.
Shout Out
God, my mother, my uncle James, Cousin Robin, and Tavion Mays. Personal thanks to Zach Richardson and Melonie Sun Moon Tarot.
TJ
TTj Jumpman2x is an aspiring hip-hop artist coming out of Arizona. He is currently working on his EP “Self Motivated Vol. 1”.
I always write my lyrics while listening to the instrumental. I am very precise and dedicated to coming out with the best quality lyrics so I will listen to a beat 30 times and break down each bar to make sure the lyrics make sense. I study every detail of my delivery and my cadence because everything must be precise.
I listen to all genres of music from classical to jazz, country, dance hall, blues, pop, rock, etc. I find that the best musical artists have a very diverse musical palette to me. Musical art is fluid to push the boundaries of your talent. You must be diverse.
I constantly freestyle and listen to different types of beats and work on wordplay as well as study other artists and the way they rhyme. I am true in my study of the art. I try to rhyme or stick close to the rhyme scheme. It helps the flow of lyrics. I have also been known to not rhyme all the time. Every producer I have worked with has been surprised by my abilities in the song-making process. I've only released 4 songs to date, but I use resources like TikTok, Facebook Live, and Instagram stories to promote my music.
AI is good and bad. I feel like it takes away from true artistry but it also adds a level of competition to the game Not only do you have to compete against other artists, but now computers too.
The most common mistake artists make is not trusting their abilities and not being open to criticism about their craft. I feel like artist also get complacent and don't tend to put their all into studying their craft. Block everything out and center yourself. Think freely and just let it flow. Some of my best music came from a freestyle
The music industry is cut-throat and the best artists put themselves through the ringer just to become a fraction better and level up. This business is a dog-eat-dog business and you must always be working to improve.
I see myself hopefully selling out shows all over the world and just impacting music on a global stage and also using it to give back to the world.
On a new song I have called, “TO THE MOON”, I have a bar that says, "I'm tryna get rich what water my wrist up icy my chick up so I can't slip up keep it on me I'm paranoid mama died can't feel that void some feelings I still avoid chasing bags like money Floyd.” This particular part of the song is special because my mom died when I was two and I've never fully recovered but I push forward and put my all into my hustle and into my music because I want her to look down and be proud of the man I am and what I do.
Big shout out to my sister Deja who first believed in my musical talent.
NEWRELEASES! NEWRELEASES! NEWRELEASES!
FEATURED FEATURED FEATURED
BUSINESSES BUSINESSES BUSINESSES
THE PROFESSION HAS BROUGHT MASSIVE IMPACT INTO THE GROWTH LEADING TO MORE OPPORTUNITIES AND ALSO BE THE ROLE MODEL TO OUR PEERS AND THE YOUNG GENERATION WHICH IS ADMIRING THE WORK OF ART WE DELIVER CONNECTING IT WITH THE DAILY LIFE STRUGGLES...THUS MAKING AS RECOMMENDABLE AND TRUSTED TO SERVE OUR SERVICES TO MORE CLIENTS.
KENYANS ARE POSITIVELY BUSINESS ORIENTED NATION THEREFORE OUR CULTURE APPRECIATES HARD WORK AND AMBITIONS TO BRING ABOUT CHANGE AND DEVELOPMENT TO THE COMMUNITY.
WE ALWAYS CONSIDER WORKING UNDER A HEALTHY AND POSITIVE ENVIRONMENT THAT ACCUMULATES THE PROFESSIONALISM AND DISCIPLINE AMONG THE TEAM AND BUSINESS ASSOCIATES. WE HAVE BEEN INSPIRED BY THE POWER AND ACCURACY OF MUSIC AS A TOOL OF COMMUNICATION, ENJOYMENT, INSPIRATION AND IT GIVES HOPE TO THOSE WHO ARE WORKING VERY HARD TO SEE A CHANGE IN TODAY’S UNIVERSE, THEREFORE, BRINGING HANDS TOGETHER IN THE FIGHT AGAINST POVERTY. WE HOPE OUR WORK CREATES A SENSE OF CONSISTENCY, PERSEVERANCE, VISION, GOALS, AND HARD WORK SO THAT WE CAN MAKE A SOUND AND SUCCESS IN OUR CHOICES IN LIFE WITH ALSO A TARGET OF ACHIEVING OUR GOALS.
THE RESPONSIBILITIES ALWAYS KEEP US ON OUR FEET TO MAKE SURE THAT WE MAINTAIN THE PROFESSIONALISM AND DISCIPLINE SINCE NO GROWTH WILL WORK WITHOUT THESE QUALITIES. WE SET BOUNDARIES AND ALSO ADVISE EACH ONE IN THE TEAM TO BE TRANSPARENT ABOUT THEIR HARD TIMES SO THAT WE CAN ALL HELP EACH OTHER OVERCOME THE DEPRESSIONS AND STRESSES. THANKS TO MUSIC IT HAS BECOME A REAL MEDITATION.
THIS IS AN AWESOME GROWTH WHICH HAS PROVEN TO US THAT THE TIME SPENT ON THE WHOLE PROJECT IS WORTH IT AND WE ARE STILL KEEPING OUR HEADS HIGH TO REACH THE SKY.
WE WOULD LOVE TO GET AN OPPORTUNITY TO ACCESS MORE EDUCATION FOR BUSINESS AND EXPLORE MORE THAT IS THERE TO BE OFFERED BY THE WORLD AS WELL AS IMPLEMENT IT TO OUR COMMUNITY’S UPCOMING GENERATION SO THAT THEY CAN STAY FOCUS ON LEADING FROM OUR EXAMPLES.
DEDICATION,ATTENTION,DISCIPLINE, HOPE AND GROWTH INTO THE VISION AND THE PROJECTS TO BE CARRIED...SALUTE TO THE MEDIA EMBASSY FOR SUPPORTING THE PROJECT LAST YEAR 2023....THIS CREATED A HUGE IMPACT AND HOPES INTO WHAT WE ARE DOING TO MAKE SURE THAT WE ARE
RELEVANT TO THE GROWTH OF THE COMMUNITY AND ITS LIVING STANDARD.
ALL EYES SET FOR THE INTERNATIONAL CLOUDS. AS WE MONITOR AND ENSURE THAT OUR GRASSROOTS ARE WELL ORGANIZED. NEW ALBUMS, ARTIST ANNOUNCEMENTS, AND MANY INVESTMENTS INTO THE PROJECTS CAN BE EXPECTED AS WE STRIVE FOR THE SUCCESS.
DJ M O DJ M O
Mohit Lakhanpal, also known as DJ M O, is one of the most highly recommended DJs in Amritsar, Punjab. He provides electircal services, fans, and sounds for religious events along with DJ services. He has 10+ years experience and has deejayed for Khalsa College. He is one of Amritar’s most beloved DJ’s. TME hopes to see him bring his gift of music and sound to USA.
Litty Wellness Spa & Lounge is all about wellness. Japri Anderson, Founder and Owner, has accomplished so much in her community by helping others on their wellness journey as well with music as therapy focusing on youth mental health and now having her own mobile massage business. They use all-natural organic plant-based oils, scrubs, and Ayurveda practices to heal individuals physically as well as subdue mental health conditions.
Japri introduces the cultural practices in her work and background
Major influences that are incorporated into my work are my Egyptian culture such as the Moors, Ahmose-Nefertari, Medusa, and the Middle East as a whole natural healing practice. Studying my ancestors' ways of living has changed my thought process entirely by not only wanting to help myself but others as well with health conditions to bring back the organic traditions of healing the mind, physical body, and even the soul. Using natural plant-based and organic products along with Ayurveda practices from over 5,000 years ago that have healed many will change the world in a major way. My entire work style is an Africanbased lifestyle and cultural traditions. The knowledge I gained along my wellness journey has given me the essential tools to be able to help my clients without manmade or pharmaceutical products. I also have encountered many along my journey that align with my goals to tackle mental health conditions and bring more awareness to youth mental health, black excellence, and women empowerment.
get very inspired by those who are trying to learn themselves and face their past traumas with an open mind, giving themselves what was not given during their childhood, family matters, or past relationships. Not only do I get a chance to teach them about the origin of our cultural practices and traditions but they teach me as well.
The knowledge I've obtained has also come from some of our clients which has helped me research specific topics that illuminate better direction to guide them on their journey. I have learned that my profession resonates with so many worldwide because we all battle mental health conditions and have had experiences that have left us with barriers that hinder us to the point of not being able to be one's best self mentally and spiritually.
The main approach for creating my work is authenticity. Being myself while incorporating my cultural traditions and values along with eliminating a worldwide dilemma, such as mental health, is my standard throughout my wellness journey and so forth. Litty Wellness Spa & Lounge's message to each individual is to connect not only with their true divine selves but with mother nature, and earth! The Garden of Eden gives us all we need to be wholesome in all forms and if embraced properly we will not only save ourselves but our earth as well giving us all more life, clarity, and the essentials needed to reach our ultimate frequency.
Being able to give out accurate knowledge, natural products, and services have evolved in just the past few months. As I have studied more and encountered likeminded individuals who have become assets to my work, it has created a bigger platform to properly serve many on their journey.
I would love to work more in the sports field with athletes, especially with the youth. This would be on the business level with massage therapy as well as using my musical talents to send out the same wellness message through music therapy.
I choose my collaborators for projects by not only making sure their mission is aligned with ours but also based on their energy. I am big on what energy I pick up whether it's through what they post or if we meet in person. I am working with a youth organization I won't mention until we solidify our partnership. I have strong faith that we together will accomplish the goals that we have set.
Mental wellness is in high demand and the services we provide along with the natural and organic practices are what many are focused on along with self-care and mental alignment. This makes it easier to not only give the world what it needs so we all can sustain a healthier lifestyle but also brings the balance of being able to create the same outlet for all worldwide.
I am always self-evaluating and taking away unnecessary habits or even how and who I associate myself with which has helped me prioritize much better. I'm also setting small goals for the bigger picture to not only make sure S.M.A.R.T goals are being met but to make sure that my goals align with my clients, even for those who are just in need of advice and guidance. Making sure we obtain community partners with the same mission is the first milestone I would like to achieve. I would also like to be more involved in the youth organizations and sports field for the next milestone I plan to complete, as well as get a better understanding of plants and Ayurveda practices for all individuals to have just as much clarity on their wellness journey as myself.
Social media is our best outlet to communicate with our clients and even meet others on their wellness journey. The amount of support we have received throughout our journey has been astonishing. So many have appreciated the resources, services, and natural products provided by Litty Wellness Spa & Lounge. I think it's even more heartwarming that so many are taking the time out for selfcare and self-love. That's the beauty in it and makes it all more worth it to continue serving the community. Some lotus on their journey reach out for advice for mental and spiritual health and that has left the biggest impact on me.
I would like all my Litty Lotus to look forward to us on our wellness journey in other towns and possibly even states. We have a few exciting projects coming in 2024 so keep an eye out for us working in the community with the youth and the sports world as well!
The Media Embassy give you special thanks for your continued support as we push our independent movement worldwide!
DON’TFORGETTOCHECKOUTOUR PASTFEATURESOF2023!
These are TME Global Roster’s previous features showcasing music and other professional creatives from around the world As a disclaimer, TME avoids signing artists and does not claim ownership of their work Instead, we invest in, market, promote, and create international opportunities for their talent, maintaining a credible reference for these artists and professionals globally
