“Journey On”
by Linda Patch, Director of Marketing and Communications
“Journey On” is the new, inspiring platform for messaging and programming exclusively for the Scottish Rite, Northern Masonic Jurisdiction. “Journey On” is about continuing one’s growth as a man and as a Mason. In the Blue Lodge, the profound secrets and lessons of Freemasonry are learned. For most, it is a life-changing experience driven by selfrealization, self-improvement, and spiritual awakening. Men of the Scottish Rite journey on through 29 degrees that expand Masonic teachings to help good men become the most noble versions of themselves. “Journey On” Inspired by You
“Journey On” was created to capture what you clearly expressed in our most recent member survey. Your input made it evident that the time was right to create a campaign exclusively for the Scottish Rite, NMJ— a campaign that breaks through the noise and articulates the iconic values to our members and to worthy Master Masons looking to join us.
“Journey On” is also a moving and comprehensive review of what we can provide in the way of additional member programming to add richness and value to your membership. Our plan is to have “Journey On” positively impact all aspects of your Scottish Rite experience.
You Told Us and We Listened
Results from the 2021 member survey were clear. The men of Scottish Rite are bound by their love and commitment to the Craft. There is a profound desire to go deeper—“journey on” if you will—into Freemasonry’s tenets and teachings. Here are some of the findings that directed and galvanized the “Journey On” campaign:
89% 81% 82% 60%
of members agreed they joined the Scottish Rite to continue their journey in Freemasonry.
of members agreed that they joined to continue their personal journey of self-improvement.
of respondents were drawn to the Scottish Rite to experience additional degrees.
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of respondents were inspired to join by the educational opportunities we make available.
The Northern Light
