UCLA THE NOW INSTITUTE quarterly urban HYDROPONIC farming

Page 1

NOW QUARTERLY

02 U R B A N FA R M I N G P R O P O SA L

Quarterly // issue 02 // jan-mar 2017


Urban Agriculture


NOW QUARTERLY

02 U R B A N FA R M I N G P R O P O SA L

Quarterly // issue 02 // jan-mar 2017


PART I RESEARCH 00 Introduction

Now Quarterly 03 | 2017

01 Population vs Farm 02 Challenge of Trade 03 Case for Hydroponic Systems 04 Challenge of Social Impact

PART II PROJECT 00 Design Strategy 01 Social Service + Food Equity 02 Education 03 Distribution + Economic Development 04 Cultural Branding 05 Healthy Food Collaboration


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Farm la

nd

19th

2oth

21st

Centu

ry

Centu

ry

Centu

ry

Farm la

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Farm la

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Fold B

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Urban Agriculture An Introduction

The global food system is ripe for disrupt. Agriculture is the world’s second-largest carbon emitter, after the energy sector. The heavy footprint of soil-based farming accounts for 80% of tropical deforestation, is the primary cause of oxygen-depleted dead zones in coastal regions, is the largest freshwater consumer (using 80% of California’s limited supply), is the largest culprit from nitrous oxide (a GHG with 300 times the heat-trapping power of CO2) and is hyper-dependent on emissionsheavy transportation like trucks and planes with the average American meal traveling about 1,500 miles from farm to plate. Because of transit damage and having a short shelf life in retail stores upon arrival, more than 40% of food is wasted. Furthermore, food is highly climatesensitive, with poor safeguards against the unpredictable future of Earth’s temperature and fresh water supply. Organizationally, it is middleman-heavy and laborintensive, driving up costs to consumers. High produce prices drive consumers to less healthy choices causing major health consequences nationwide.

The predicted world population of 9 billion people in 2050 will affect the amount of sufficient resources to produce enough food for everyone. An alternative to traditional agriculture is needed as population growth in urban areas is outpacing and decreasing agricultural land availability. In the event of catastrophic climate change or any natural/man-made catastrophe, investing in hydroponics functions as humankind’s insurance policy. A diversity of agricultural technologies decouples human success from the environment and sets up proactive resilience measures in the event of catastrophe.

00


PART I RESEARCH


Population vs Farm Study of Global Agriculture

01


Population vs. Farmland

Now Quarterly 02 | 2017

In 2050, 80% Population Live in Cities

3.328

3.1

1960

1970

1980

1990

2000


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9.7

33%

Billion Population ation opul P d l Wor n Billio

Agricultural La

3.03

Billion Acres

nd

2.85

6%

Billion Acres Agricultural Land

2010

2020

2030

2040

2050

Now Quarterly 02 | 2017

7.3


PART I RESEARCH


Challenge of Trade Problem Formation

02


Now Quarterly 02 | 2017

1/3 to 2/3 Cost Attributed to Distribution

70%

Retail Price

50%

Distribution Fee

Caused by Distribution (Globally)

Goes to Transportation & Labor Packaging Transporting Management


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31%

Food Product

38%

Wasted Food

Wasted During Distribution (Globally)

Over-production Storage/Management Transportation

Now Quarterly 02 | 2017

Caused by Distribution Problems


Now Quarterly 02 | 2017

Energy Cost

$455

Billion of Fossil Fuel

10%

Energy Consumption

Goes Into Food Supply Chain in US Annually

Caused by Food Distribution


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1.3

I nstitute

CO2 Emission

Billion Tons CO2 Produced by US food Supply Chain Compared to

Produced by US Transportation System

Now Quarterly 02 | 2017

1.1

Billion Tons CO2


Central America

Now Quarterly 02 | 2017

South America

Imported Asparagus Cucumbers Garlic Peppers Tomatoes Grapes Melon Plums Broccoli Carrots Tropical Fruits Vegetables US Agriculture Import Value

$112B

6000 Miles

USA


Asia

The

Europe

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9000 Miles

I nstitute Now Quarterly 02 | 2017

US Agriculture Export Value

$151B


Now Quarterly 02 | 2017

Northwest

Imported: Apples Oranges Watermelons Cherries Peaches Snap Beans Green Peas

California Agriculture Import Value

$11B

500 Miles

California


Midwest

The

East Coast

No w

3000 Miles

I nstitute Now Quarterly 02 | 2017

California Agriculture Export Value

$20B


70 Miles

Now Quarterly 02 | 2017

Ventura County

Size of Traditional Farm

Daily Productivity

110K Acres

2.4M Heads

City of Los Angeles


San Bernardino County

The

Riverside County

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70 Miles

I nstitute Now Quarterly 02 | 2017


Thousand Oaks

D4

Now Quarterly 02 | 2017

Glend

Los An Santa Monica

D 10

D9 D8

Torrance

Rancho Palos Verdes

L


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dale Pasadena D1

ngeles

Long Beach

District 1 Promise School - West Adams Preparatory School Educational Approach District 14 Down Town Art District Regional Development Approach District 10 Holman United Methodist Church Social Responsibility Approach District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach Making Healthy Food Accessible District 8 Promise School - John Mair Middle School Educational Approach Making Healthy Food Accessible

Anaheim

Westminster

Now Quarterly 02 | 2017

D 14

District 4 West Hollywood Branding Approach


PART I RESEARCH


Case for Hydroponic Systems Case Study

04


Now Quarterly 02 | 2017

Hydroponic

100%

40%

100%

More Yield

Less Spoilage

Site Adaptability


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90%

95%

Less Energy

Less Water

Less Pesticide

Now Quarterly 02 | 2017

40%


Case Study

MIYAGI PLANT FACTORY Now Quarterly 02 | 2017

Japan

1/3

Vegetable produced by hydroponic


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Now Quarterly 02 | 2017

Case Study

Urban Agriculture Whole Agriculture

31% Production

n a b r U

A

re u t l u gric


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24% Farmland

Farmers

Now Quarterly 02 | 2017

27%


Now Quarterly 02 | 2017

Case Study

Urban Farming Food Resilience

1500

Earthquake / year Earthquake


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Food in Fukusima contaminated

23,600

Radiation

Tsunami

Hectares of farmland

Now Quarterly 02 | 2017

3.3%


Case Study

AEROFARMS Now Quarterly 02 | 2017

U.S.

NYC used to import more than half of the vegetables and fruits from California, Arizona and Mexico before Aerofarms


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Case Study

AEROFARMS

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U.S.

World’s Largest Vertical Farm 70,000 sqft


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Case Study

TRULEAF / VERTICROP

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Canada

77% of Leafy production was imported 88% of California’s exported lettuce goes to Canada


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PART I RESEARCH


Challenge of Social Impact A Case Study of Social and Food Equity in South Central Los Angeles

03


Defining Food Deserts

Price of Food Product Difficulty to buy food

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Quality of food supply Choices in food product Quantity of Food Supply


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Glendale Pasadena

Santa Monica

Torrance

Rancho Palos Verdes 33% Population lives 1 mile away from market No access to vehicle and lives 1/2 mile away from market

Long Beach

Now Quarterly 03 | 2017

Los Angeles


Food Inequity in LA

20%

Adults in LA County

Now Quarterly 02 | 2017

Middle School Students

25%

Are Overweight White neighborhoods have 3 times as many supermarkets as black neighborhoods.


The No w I nstitute Now Quarterly 02 | 2017 http://goodfoodla.org/good-food/overview-of-food-issues/snapshot-of-the-los-angeles-regional-food-system/


Obesity Problem

Now Quarterly 03 | 2017

22.4%

Adult City of Los Angeles Population Obesity


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District 1 Population Obesity

District 8 Population Obesity

36.7% District 9 Population Obesity

23.4%

District 10

18.8%

District 3

12.3%

District 11

16.4%

District 4

17.5%

District 12

12.3%

District 5

20.6%

District 13

24.9%

District 6

23.8%

District 14

26.1%

District 7

30.4%

District 15

Now Quarterly 03 | 2017

35.1%

District 2

I nstitute

22.3%

20.5%


Obesity Problem

Now Quarterly 03 | 2017

25.4%

Children City of Los Angeles Population Obesity


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District 1 Population Obesity

District 8 Population Obesity

29.5% District 9 Population Obesity

28.1%

District 10

18.2%

District 3

20.0%

District 11

22.9%

District 4

21.3%

District 12

18.9%

District 5

27.6%

District 13

27.6%

District 6

26.4%

District 14

29.1%

District 7

27.8%

District 15

Now Quarterly 03 | 2017

30.1%

District 2

I nstitute

27.8%

22.5%


Food Inequity by Race in LA

Now Quarterly 02 | 2017

3X

Supermarkets In White Neighborhoods than Black Neighborhoods


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Partnership I CHC

Now Quarterly 02 | 2017

VISION MISSION

Achieve equity in LA Promote social justice Plug-and-Play

Community economic hydroponic food production model

Development of replication in urban communities


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PART II PROJ EC

Put Farm Back into City Design Strategy

Five different schemes regarding Social Service, Educational Outreach, Economic Development, and Cultural Branding are implemented on pilot sites which include a public school, a commercial-driven district, a church, and an industrial warehouse to generate build-and-deploy strategies that will impact on five levels: (1) on-site, to have an economic impact on groceries or can function as a supplementary income stream; (2) in the community, to have a public health and education impact by teaching urban agriculture and providing quality produce in areas with limited access to fresh food; (3) in the city, to remove emissions-heavy delivery trucks from the road; (4) nationally, to help restore the environment since hydroponic systems use 95% less water (especially crucial in the West), no pesticides, no energy (in combination with rooftop solar), and virtually no land; (5) globally, to eliminate transportation and storagerelated carbon dioxide. The various strategic initiatives will test production, distribution, and utility to address global issues in food access and climate change.


5 Project Strategies

I.

Social Service + Food Equity

II. Education III. Distribution + Economic IIII. Cultural Branding V. Healthy Food Collaboration

00


Thousand Oaks

D4

Now Quarterly 02 | 2017

Glend

Los An Santa Monica

D 10

D9 D8

Torrance

Rancho Palos Verdes

L


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dale Pasadena D1

ngeles

Long Beach

District 1 Promise School - West Adams Preparatory School Educational Approach District 14 Down Town Art District Regional Development Approach District 10 Holman United Methodist Church Social Responsibility Approach District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach Making Healthy Food Accessible District 8 Promise School - John Mair Middle School Educational Approach Making Healthy Food Accessible

Anaheim

Westminster

Now Quarterly 02 | 2017

D 14

District 4 West Hollywood Branding Approach


PART II PROJ EC

Thousand Oaks

Glend

Los An Santa Monica

D 10

D9 D8

Torrance

Rancho Palos Verdes

L


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Project 01

dale Pasadena

Long Beach

Now Quarterly 02 | 2017

ngeles

District 10 Holman United Methodist Church Social Responsibility Approach

Anaheim

Westminster

01


Social Service + Food Equity

Now Quarterly 02 | 2017

Transcendent Campus


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Transcendent Campus Reclaiming the Traditional Role of the Church Design: Baocheng Yang , Jihun Son, Luyan Shen, Sarah Jafarpour Instructor: Thom Mayne, Eui-Sung Yi The church, as a social institution, always has traditional social and cultural applications. It has a long history servicing people from city to community. Since the 19th century, most of the churches have been deconstructed with no symbol left and replaced by other public spaces. This project comes with this situation.

Now Quarterly 02 | 2017

The current major concern with the church as a social institution is how to promote the social servicing in the community by making the connectivity in both literal and spiritual way. Since farmland has been pushed away from urban due to industrial revolution and urbanization, the situation reshapes our relationship with food, from intimate to isolated understanding.


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Population

12,800 16,300 per square mile

Ethnicity

46.8% black people

Income

41%

Lower than LA city average rate

Unemployment

7.9%

Green Space

LA city average rate = 7.5%

Grocery Store

0.043

per sq mile vs. LA County 0.05

Fast Food

75%

Now Quarterly 02 | 2017

of the food outlets

Obesity

28% Fastfood Grocery store Healthy restaurant

of children

Public Green Space

0.27 acre

per 1000 residents/site

Public Green Space acre

9.3

per 1000 residents/LA city

Religion Institution Children Daycare Public Park

Production

59,900 per month

People

13,000 per month

Food Service


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Engage farm back into the city Revalue the church by literally providing food and social space which services the surrounding community. Create a public space with a private journey through layers of various collective and interactive activities with food, such as sharing, cooking, eating and growing.

Now Quarterly 02 | 2017


Education Institution Social Retirement

Now Quarterly 02 | 2017

District Program Established based on found buildings, the design connects and expands existing functions of the buildings. The system has been developed to bring continuity and coherency to the church that doesn’t have any organizational quality.

Santuary Alley Multipurpose Building

Education


The

W Adams

No w

Sanctuary

Education

I nstitute

Sanctuary

Multi-purpose Education

Multi-purpose

WA

dam

s

Preserve Existing

W Adams

dam

s

Form by Farming

W Adams

WA

dam

s

Revalue Open Space

W Adams

WA

Connect

dam

s

Now Quarterly 02 | 2017

WA


ate Pri v

1

3

Productive Landscape Produce 59,900 lbs per month 2

Pu bli c

Organizational Landscape 1. Form the campus 2. Private journey corridor

Social Landscape Multi use for social activity

Now Quarterly 02 | 2017

4

1

Contemplation Garden

2

The Dining Room

3

Kids Garden

4

The Entry Court

Performative Landscape

Scientific Farmland

Traditional Farmland

Farmland Types


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Production Area

The Entry Court

Cafe

Kids Garden

Education

Contemplation Garden

Open Kitchen

The Dining Room


Implementation

Now Quarterly 02 | 2017

By bring in scientific farming into the church, it can cover the whole population within a ½ mile radius, and also has the possibility to serve more people. Also, it does not only produce one project, this can continue over time.

Facility

10,080

Per Month

2,230

Per Month (7 x week)

220

Per Month

48

Per Month (7 x week)

4,590

Per Month

1,016

Per Month (7 x week)

5,600

Per Month

1,240

Per Month (7 x week)

LED

Production Area

Greenhouse 38 ft

60 ft

14 ft

LED + Greenhouse

Max Yield 10,080 lbs/Month Min Yield 5,600 lbs/Month

LED + Program


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Production Space

Stack

Per Month

7 trays 4000W SQ.FT

124 8’

Per Month

Per Month

4’

Hydroponic with LED

26 trays

27.6 Stack

1.2’

40W SQ.FT

6 6’

Hydroponic Greenhouse

10’

Per Month

Per Month

Per Month

Now Quarterly 02 | 2017

560


1 Entry Court for Outdoor Worship

Now Quarterly 02 | 2017

Multi-functional entry court as social plaza for church

2 Sanctuary

Worship happening inside sanctuary with replaced green exterior wall

3 Kid’s Garden

Kids planting their own food with family

4 Dining Court

The dining court for food bank and weekend food sharing


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The campus embraces its role as a diverse public resource for multiple uses, from public use to group use to private use, and engaging a broad community with hardscape to landscape environment. People pass through space, connecting with existing activities, achieving the campus’ various privacy needs and intensely public functions. This overlay of diverse programs also generates the outdoor vs. indoor spaces that enrich the conventional site. Performative landscape uses horizontal lines to produce food while vertical landscape brings organizational and spiritual experiences to the church. 4 Dining Court

Kid’s Garden 3 Now Quarterly 02 | 2017

Sanctuary 2

1 Entry Court


Now Quarterly 02 | 2017

1 2 3


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5 4

Now Quarterly 02 | 2017


PART II PROJ EC

Thousand Oaks

Glend

Los An Santa Monica D9 D8

Torrance

Rancho Palos Verdes

L


The No w

dale Pasadena D1

Now Quarterly 02 | 2017

District 1 Promise School - West Adams Preparatory School Educational Approach

ngeles

Long Beach

I nstitute

Project 02

District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach District 8 Promise School - John Mair Middle School Educational Approach

Anaheim

Westminster

02


Education

Now Quarterly 02 | 2017

Transcendent Campus


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Urban Canopy A Case for Hydroponic Farms Food Resiliency, in Los Angeles’ Public School System

Now Quarterly 02 | 2017

Design: John Paul Salcido, Kevin Sherrod, Ran Israeli Instructor: Thom Mayne, Eui-Sung Yi “Our mission is to graduate every student attending an LA Promise Fund neighborhood school college and career ready. Through a robust school turnaround model LA Promise Fund partners with a cadre of schools committed to ensuring that students growing up in poverty receive an excellent education. LA Promise Fund Neighborhood is an enrollment zone that includes two large South LA high schools (Manual Arts and West Adams Prep) and one middle school (John Muir ) operated by LA’s Promise in a first of its kind performance contract with Los Angeles Unified School District. Within this zone, LA Promise Fund transforms chronically failing public schools, opens new schools and remakes schools into community hubs that offer comprehensive support services for students and families. By doing this, LA Promise Fund will prepare every child in LA Promise Fund Neighborhood to be college and career ready, healthy and siccessful in life.”


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Urban Canopy Strategy

Now Quarterly 02 | 2017

West Adams 2,068 + 109 Manual Arts 1,867 + 89 John Muir 1,169 + 63 Schools 5,104 +269 Students (12-18) 20,000

West Adams

USC Manual Arts

St. Brigid Middle School John Muir Middle School

Vermont


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“Green Classroom” Technical Resource for Educating Students in the Mechanical Features of Hydroponics


Phases Index Education

Production

Schools

25%

25%

50%

Phase 1

Distribution

Promise Charter

Phase 2

High

20%

60%

25%

Middle

Now Quarterly 02 | 2017

Elementary

Phase 3

Phase 1

Mixed

33.3%

33.3%

33.3%

75%

12.5% 12.5%

Parks 50%

25%

25%

Churchs

Phase 2

Empty lots Recreation Social

50%

Phase 3

1 mile

0.75 mile

25%

25%

0.5 mile


Pico Blvd ES

MS

Venice Blvd HS

Washington Blvd West Adams

ES

Jefferson Blvd

Vermont

Western Ave

Expo Line

Adams Blvd

Normandie Ave

ES

Exposition Blvd

USC

Martin Luther King Jr Blvd Manual Arts

ES

Promise Zone

Figueroa St

ES Vernon Ave ES

ES

Slauson Ave John Muir

Green Line

HS


Promise Neighborhood Canopy Promise Schools - 73,477 people (3 meals per day)

Proximity Schools - 36,384 people (3 meals per day) Distant Schools - 10,664 people (3 meals per day) Mix locations - 29,475 people (3 meals per day)

48,000sf/ 23,700p

Total - 150,000 people (3 meals per day) Promise Schools Proximity Schools Distant Schools Mix Locations

73,477 36,384 10,664 29,475

4,800

people ( 3 meals per day) people ( 3 meals per day) people ( 3 meals per day)

11,520 sf/ 5688p

people ( 3 meals per day)

Total 150,000 people ( 3 meals per day) 1,440 sf/ 710p

Now Quarterly 02 | 2017

4,800 sf/ 2370p 28,800sf/ 14,222p 4,800 sf/ 2370p 1,440 sf/ 710p

7,200sf/3,555p 4,800 sf/ 2370p

4,800 sf/ 2370p 7,200sf/3,555p

4,800 sf/ 2370p 7,200sf/3,555p

1,440 sf/ 710p 5,720sf/ 2,844p

2,880sf/ 1,422p 2,880sf/ 1,422p

Traditional Farmland Equivalent / Feeding Population

4,800 sf/

1,440 sf/ 710p

480sf/ 237p

480sf/ 237p

4,800 sf/ 2370p


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72,000sf/ 35,555p 7,200sf/3,555p 7,200sf/3,555p 7,200sf/3,555p

4,800 sf/ 2370p

480sf/ 237p 240sf/118p

7,200sf/3,555p sf/ 2370p

4,800 sf/ 2370p 7,200sf/3,555p

2,880sf/ 1,422p 4,800 sf/ 2370p

4,800 sf/ 2370p 240sf/118p

t

on

rm Ve

7,200sf/3,555p 2,880sf/ 1,422p 2,880sf/ 1,422p

2,880sf/ 1,422p 1920sf/948p

Now Quarterly 02 | 2017

2370p

The Promise Neighborhood zone 8.2 square The Promise Neighborhoods zone Mile 150,000 8.2 square Mile residents 150,000 residents


Massing

Units Size

Now Quarterly 02 | 2017

8’ x 4’ 20 Trays 240 SF Unit

20’ 12’

36,720SF

6,720SF

13,440SF

3,360SF 3,360SF

30 Days

960SF 480SF

240SF 2 Days

120SF 1 Day

5,000 Promise Neighborhood Students

150,000 Promise Neighborhood Students

20,000 Promise Neighborhood Students


The No w I nstitute

Left

Isometric

Right

Scheme 1

Now Quarterly 02 | 2017

Left

Isometric

Right

Scheme 2

Left

Isometric

Right

Scheme 3


Now Quarterly 02 | 2017


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“Bus Stop Canopy�Hydroponic Self Sustainable Resource that Serves as a Field Trip Destination for Los Angeles Schools


Now Quarterly 02 | 2017


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Interior View of School Interaction, Learning Facilities and Playground


Now Quarterly 02 | 2017


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Street View form Vermont Ave., Social Exchange Urban Intervention


PART II PROJ EC

Thousand Oaks

D4

Glend

Los An Santa Monica

Torrance

Rancho Palos Verdes

L


The No w I nstitute

Project 03

dale Pasadena

ngeles

Long Beach

Now Quarterly 02 | 2017

D 14

District 14 Down Town Art District Regional Development Approach

Anaheim

Westminster

03


Distribution + Economic Development

Now Quarterly 02 | 2017

Agri-Industrialism


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Agri - Industrialism Design: Deborah Liu, Niloufar Golkarihagh, Yake Wang Instructor: Thom Mayne, Eui-Sung Yi

Now Quarterly 02 | 2017

Distribution problems regarding spoilage and costs continue to increase when farms become further away from the metropolis. Furthermore, due to rapid urban development, some spaces are less developed or even overlooked. Folding the farm back into the city to alleviate the issue of distribution is proposed through the following 4 strategies: 1. Analyze found conditions; 2. Occupy found conditions; 3. Reactivate environment and land value; 3. Transform economy. Since it is still a developing farming technology, the hydroponic system is expensive; thus, the system cannot be a standalone object. Using the rapidly growing developments in Downtown Los Angeles’ Arts District as catalysts for hydroponics forms a new way of looking at Arts Districts and strengthens the relationship between agriculture and industrial environments.


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70 Miles

City of Los Angeles

Now Quarterly 02 | 2017

Ventura County

Total Population

10M Person

Size of Traditional Farm

Daily Productivity

110K Acres

2.8M Heads


San Bernardino County

The

Riverside County

No w

70 Miles

I nstitute Now Quarterly 02 | 2017

D 14

District 14 Down Town Art District Regional Development Approach


Farm l

and

Identify Rooftops Production

IDEN

TIF

n Void Y s

Identify Interstitial Space Production + Distribution

Now Quarterly 02 | 2017

Urba

Identify Vacant Lots Processing

Farm land

OCCU

Urba

PY

Harvest Under-utilize Spaces Production

Take Advantage of Infrastructure Production + Distribution

n Void

s

Evaluate and Adapt Vacant Lots Processing


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Roof Tops

01 | Korea Times Center Voids

Now Quarterly 02 | 2017

Vacant Lots

02 | Entertainment Riverfront

Hybrid

Hybrid Hydroponic Development

03 | Institutional Campus


Heavy Industrial Hybrid Industrial Commercial Residential

Rooftop 101

5

Now Quarterly 02 | 2017

1st Street 10

4th Street

LA

6th Street 7th Street

Sa

nta

Ma

teo

Ala

St

Rive

r

Fe A

ve.

Interstitial

me

da

St

Rooftops Alleyways Vacant Lots

Vacant lots


The

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I nstitute

St th E4

er eles Riv

Mateo

t

I-10

Los Ang

7th St

Alameda St

E 8th S

Now Quarterly 02 | 2017

E 6th St


Now Quarterly 02 | 2017

1 Story Production with Program underneath

2 Story Production Green Facade and Urban Park

Production Line

Residential

Civic

Hydroponic

700 ft Production Tower with Residential on side


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2 Story Production with 2 Story Program

2 Story Production with 1 story potential Social Space

Distribution Line

Tower

Distribution Line

Roof Top

Now Quarterly 02 | 2017

Production Line


Irrigating System

Adjustable Structure

15’ Energy Productivity

Rotating Growing Rack

Flexibility HPS Lights Draining Pipe

Hybrid Hydroponic System

24’

Production: 500 heads Growing space: 210 ft2

4’

Now Quarterly 02 | 2017

Irrigating System

Adjustable Structure Rotating Growing Area 15’

Energy Productivity Flexibility

LED Lights Draining Panel

Conventional Hydroponic System

12’

Production: 1,280 heads Growing space: 512 ft2

8’

Irrigating System

Adjustable Structure Rotating Growing Area

Energy Productivity 7’

Flexibility

LED Lights Draining Panel

12

6’

Modified Hydroponic System Production: 711 heads Growing space: 226 ft2


The No w I nstitute

Retail

Seating Area

Hydroponic - 20 Unites

Now Quarterly 02 | 2017

Loading

Outdoor Seating

Total productivity 20

x

1,500 sqft growing area

=

30,000 sqft growing area

=

30,000 lbs / week


Now Quarterly 02 | 2017


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Aerial View from Art District to Downtown Los Angeles


Now Quarterly 02 | 2017


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Street View of Hydroponic Tower


PART II PROJ EC

Thousand Oaks

D4

Glend

Los An Santa Monica

Torrance

Rancho Palos Verdes

L


The No w

District 4 West Hollywood Branding Approach

Now Quarterly 02 | 2017

ngeles

Long Beach

I nstitute

dale Pasadena

Project 04

Anaheim

Westminster

04


Cultural Branding

Now Quarterly 02 | 2017

Branding Farming


The

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I nstitute Now Quarterly 02 | 2017


Branding Farming Hollywood Farm Design: Dunia Abu Shanab, Barak Kazenelbogen, Pegah Koulaeian Instructor: Thom Mayne, Eui-Sung Yi

Now Quarterly 02 | 2017

The objective of the project is not only to tackle the issue of food deserts and the lack of fair distribution channels for fresh produce but also to respond to a global crisis of diminishing agricultural land and proliferating urban land. Hollywood as a site of investigation has a unique context of programs and demographics. Major boulevards such as Sunset Boulevard and Hollywood Boulevard have been established as signs for entertainment and glamour. Through the interplay of technology and media, the project proposes a new sign of a healthy contemporary city.


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Now Quarterly 02 | 2017

=

=

Traditional Farm

Hydroponic Farming

Integrated Hydroponic

Production = 100%

Production = 100%

Production = 100%

Farming as infrastructure

Moving the farm to the city

Integrated City Farm

Farm placed on top of city

Layering farming infrastructure onto city

New City-Farm Prototype


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200 ft.

23 ft.

Hydroponic Infrastructure

Vertical Pod

Linear Pod Now Quarterly 02 | 2017

City Scape for Los Angeles Adorned with a New Sign of Healthy Living


d Blvd

Sunset B Fountain

Av

Ave

a

Santa M

e

lvd

N

Fa irf

Old Ra

Br e

Av e ax

Hollywoo

rack ilway T

onica Blv

N

La

d

IMPACT 22,900 px Hollywoo

Fa ir

fa

xA

ve

d Blvd

Sunset B Fountain

ea

N

d

Br

onica Blv

Av

Ave

La

Santa M

e

lvd

N

Hollywoo

d Blvd

fax Fa ir

Sunset B

lvd

nica Blvd

aA ve Bre

Santa Mo

Ave La

Fountain

N

Av e

Impacted Area & Population

N

Now Quarterly 02 | 2017

Urban Infrastructure

Residential Cultural Educational Commercial

Direct Connectivity Through Urban Fabric


The

60 College Degree

No w

Valley Village

I nstitute

45 College Degree

Hollywood

Fairfax 75 College Degree

Demographics : Education in Adults Population with a college degree < 20% > 80%

Now Quarterly 02 | 2017

40 Median Age Valley Village

Hollywood

35 Median Age

Fairfax 38 Median Age

Demographics : Median Age Median age of population < 18 > 65+


MEDIA MESH FARM PUBLIC COMMERCIAL

Now Quarterly 02 | 2017

Program Density

5 min walk 8 min walk

7 min walk Hollywoo

Fa ir

fax

Av e

d Blvd

N

Blue Bottle cafe Flower Store

Health Store


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7 min walk

MEDIA MESH

15 min walk

Visitor Center Restaurant Urban Lookout

PUBLIC

Farmers Market ENRICH Offices

The “Farm” Bar

Sunset B

lvd

PROGRAM

Vertical Pod: 24 Linear Pod: 54

Now Quarterly 02 | 2017

FARM


The Four Ladies of Hollywood w lly Ho

Parking

d oo

Media Mesh 85,700 Sqf

d Blv

Mosaic Church Ave Brea N La

Farm 153,900 Sqf

Public 33,600 Sqf HOLLYWOOD BLVD. Now Quarterly 02 | 2017

TOURIST’S HUB

Commercial 16,150 Sqf

De

Lo n

gp r Av e e

Service 19,400 Sqf

Residential Residential

N Sier

Media Mesh 5630 sqm

ra Bon

ita St

Farm 11000 sqm

Su nse

tB

lvd

Fire Station

N Gar

dner S

t

Public 2345 sqm Commercial 1100 sqm

SUNSET BLVD.

COMMUNITY HUB

Service 660 sqm


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Advertisement Revenue 120k-300k $/year

I nstitute

=

=

Feeds 150 People (daily portion)

Produces 12 lb/day

Production 40,320 lb/year

Now Quarterly 02 | 2017

Hydroponic Farm with Media Mesh


Now Quarterly 02 | 2017


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Hollywood Farms Extend from Sunset Boulevard to Hollywood Boulevard


Now Quarterly 02 | 2017


The No w I nstitute Now Quarterly 02 | 2017

WholeFoods Hub Connects to the Existing Market and Extends over Santa Monica Boulevard


Now Quarterly 02 | 2017

Hollywood Hub Focal Point for Advertisement and Touristic Activity


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NOW INSTITUTE TEAM EXECUTIVE DIRECTOR DISTINGUISHED PROFESSOR THOM MAYNE DIRECTOR EUI-SUNG YI PROGRAM COORDINATOR RYAN DOLYE RESEARCH COORDINATOR ANNIE EBY GRADUATE STUDENT RESEARCHER NILOUFAR GOLKAR RAN ISRAELI SARA JAFARPOUR BARAK KAZENELENBOGEN PEGAH KOULAEIAN DEBORAH LIU JOHN PAUL SALCIDO DUNIA ABU SHANAB LUYAN SHEN KEVIN SHERROD JIHUN SON YAKE WANG BAOCHENG YANG



References

- http://www.fieldrobotics.org/~ssingh/VF/Challenges_in_Vertical_Farming/ Schedule_files/SHIMAMURA.pdf

Now Quarterly 03 | 2017

- http://news.nationalgeographic.com/news/2014/07/140717-japan-largestindoor-plant-factory-food/ http://www.mitsuifudosan.co.jp/english/corporate/news/2014/0605_01/ download/20140605.pdf - https://indoor.ag/2016/12/japans-oldest-plant-factory-company-chartingnew-course/ - https://books.google.com/books?id=R9yoBAAAQBAJ&pg=PA362&lpg= PA362&dq=Mirai+Co.,+Ltd.+(Chiba)+marketing&source=bl&ots=ABo5 1I_G78&sig=EbMf_rgE7YeGm4svmjMg8x5XiqA&hl=en&sa=X&ved=0ahU KEwiA8vTL8MjRAhUi_IMKHe_VAEkQ6AEINjAF#v=onepage&q=Mirai%20 Co.%2C%20Ltd.%20(Chiba)%20marketing&f=false - http://miraigroup.jp/en/ - http://data.worldbank.org/ - http://www.fao.org/docrep/003/Y1860E/y1860e05.htm - 2012 census Publications/2012/

of

agriculture

https://www.agcensus.usda.gov/


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Now Quarterly 02 | 2017

Bibliography

“Time Magazine Names Valcent’s Vertical Farming Technology One of Top 50 Best Innovations of 2009.” City Farmer News RSS. N.p., n.d. Web. 20 Jan. 2017. “Innovative Assembly-line Automation Combined with Hydroponics: Valcent’s VertiCrop.” One Community. N.p., 21 Jan. 2012. Web. 20 Jan. 2017. “Verticrop – Growing Crops Downtown.” The Coffee House. N.p., 19 Aug. 2008. Web. 20 Jan. 2017. Haskins, Hunter. “Fail(ed) Forward.” The Sustainable Leader. N.p., n.d. Web. 20 Jan. 2017. “VertiCrop Takes Rooftop Farming To The Next Level(s).” Pop-Up City. N.p., 14 June 2012. Web. 20 Jan. 2017. “VertiCrop Processes 10,000 Plants Every 3 Days Using Vertical Hydroponic Farming.” Inhabitat Green Design Innovation Architecture Green Building. N.p., 13 Jan. 2012. Web. 20 Jan. 2017. “Imagine Producing in a 50’ X 75’ Area as Much Food as a 16 Acre Farm.” Vertical Farming | VertiCrop. N.p., n.d. Web. 20 Jan. 2017. “Isn’t It Time to Dig Vertical Farming, by Chris Bradford : Articles.” Isn’t It Time to Dig Vertical Farming, by Chris Bradford : Articles : Terrain.org. N.p., n.d. Web. 20 Jan. 2017. Burwood-Taylor, Louisa. “How Canadian Vertical Farming Company TruLeaf Aims to Prevent Disease Through Nutrition.” AgFunderNews. N.p., 18 July 2016. Web. 20 Jan. 2017. Branding, Revolve. “Investment.” TruLeaf. N.p., n.d. Web. 20 Jan. 2017. “TruLeaf Closes $8.5-million Round of Financing Former Executive of Scotiabank Joins TruLeaf Board of Directors.” Urban Ag News. N.p., 24 Dec. 2016. Web. 20 Jan. 2017. Schwartz, Daniel. “9 Food Trends for 2016, from Uber to Bug Cuisine.” CBCnews. CBC/Radio Canada, 05 Jan. 2016. Web. 20 Jan. 2017. “NowNS: Feed the World? The Farm without Any Soil.” The Chronicle Herald. N.p., n.d. Web. 20 Jan. 2017. “Spicier Mustard, More Fragrant Basil, Fresher Lettuce Grown without Daylight.” Hortidaily: Global Greenhouse News. N.p., n.d. Web. 20 Jan. 2017.


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TruLeafAgri. “TruLeaf Sustainable Agriculture.” TruLeaf Sustainable Agriculture. N.p., n.d. Web. 20 Jan. 2017. Niewiadomski, Cezary. “TruLeaf Sustainable Agriculture.” Medium. N.p., 06 Jan. 2017. Web. 20 Jan. 2017. Burwood-Taylor, Louisa. “How Does Agtech Fit an Impact Investing Thesis?” AgFunderNews. N.p., 19 Oct. 2016. Web. 20 Jan. 2017. “Ultra Fresh.” GoodLeaf Farms. N.p., n.d. Web. 20 Jan. 2017. Haskins, Hunter. “Fail(ed) Forward.” The Sustainable Leader. N.p., n.d. Web. 20 Jan. 2017. “Time Magazine Names Valcent’s Vertical Farming Technology One of Top 50 Best Innovations of 2009.” City Farmer News RSS. N.p., n.d. Web. 20 Jan. 2017. Hutchinson, Brian. “Brian Hutchinson: Vancouver’s Salad Days Die with Bankrupt Rooftop Garden.” National Post. N.p., n.d. Web. 20 Jan. 2017. Vancouver, City Of. “Flat Utility Rates.” City of Vancouver. RedDot CMS, n.d. Web. 20 Jan. 2017.



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