NOW QUARTERLY
02 U R B A N FA R M I N G P R O P O SA L
Quarterly // issue 02 // jan-mar 2017
Urban Agriculture
NOW QUARTERLY
02 U R B A N FA R M I N G P R O P O SA L
Quarterly // issue 02 // jan-mar 2017
PART I RESEARCH 00 Introduction
Now Quarterly 03 | 2017
01 Population vs Farm 02 Challenge of Trade 03 Case for Hydroponic Systems 04 Challenge of Social Impact
PART II PROJECT 00 Design Strategy 01 Social Service + Food Equity 02 Education 03 Distribution + Economic Development 04 Cultural Branding 05 Healthy Food Collaboration
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Farm la
nd
19th
2oth
21st
Centu
ry
Centu
ry
Centu
ry
Farm la
nd
Farm la
nd
Farm la
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Fold B
ack
Urban Agriculture An Introduction
The global food system is ripe for disrupt. Agriculture is the world’s second-largest carbon emitter, after the energy sector. The heavy footprint of soil-based farming accounts for 80% of tropical deforestation, is the primary cause of oxygen-depleted dead zones in coastal regions, is the largest freshwater consumer (using 80% of California’s limited supply), is the largest culprit from nitrous oxide (a GHG with 300 times the heat-trapping power of CO2) and is hyper-dependent on emissionsheavy transportation like trucks and planes with the average American meal traveling about 1,500 miles from farm to plate. Because of transit damage and having a short shelf life in retail stores upon arrival, more than 40% of food is wasted. Furthermore, food is highly climatesensitive, with poor safeguards against the unpredictable future of Earth’s temperature and fresh water supply. Organizationally, it is middleman-heavy and laborintensive, driving up costs to consumers. High produce prices drive consumers to less healthy choices causing major health consequences nationwide.
The predicted world population of 9 billion people in 2050 will affect the amount of sufficient resources to produce enough food for everyone. An alternative to traditional agriculture is needed as population growth in urban areas is outpacing and decreasing agricultural land availability. In the event of catastrophic climate change or any natural/man-made catastrophe, investing in hydroponics functions as humankind’s insurance policy. A diversity of agricultural technologies decouples human success from the environment and sets up proactive resilience measures in the event of catastrophe.
00
PART I RESEARCH
Population vs Farm Study of Global Agriculture
01
Population vs. Farmland
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In 2050, 80% Population Live in Cities
3.328
3.1
1960
1970
1980
1990
2000
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9.7
33%
Billion Population ation opul P d l Wor n Billio
Agricultural La
3.03
Billion Acres
nd
2.85
6%
Billion Acres Agricultural Land
2010
2020
2030
2040
2050
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7.3
PART I RESEARCH
Challenge of Trade Problem Formation
02
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1/3 to 2/3 Cost Attributed to Distribution
70%
Retail Price
50%
Distribution Fee
Caused by Distribution (Globally)
Goes to Transportation & Labor Packaging Transporting Management
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31%
Food Product
38%
Wasted Food
Wasted During Distribution (Globally)
Over-production Storage/Management Transportation
Now Quarterly 02 | 2017
Caused by Distribution Problems
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Energy Cost
$455
Billion of Fossil Fuel
10%
Energy Consumption
Goes Into Food Supply Chain in US Annually
Caused by Food Distribution
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1.3
I nstitute
CO2 Emission
Billion Tons CO2 Produced by US food Supply Chain Compared to
Produced by US Transportation System
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1.1
Billion Tons CO2
Central America
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South America
Imported Asparagus Cucumbers Garlic Peppers Tomatoes Grapes Melon Plums Broccoli Carrots Tropical Fruits Vegetables US Agriculture Import Value
$112B
6000 Miles
USA
Asia
The
Europe
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9000 Miles
I nstitute Now Quarterly 02 | 2017
US Agriculture Export Value
$151B
Now Quarterly 02 | 2017
Northwest
Imported: Apples Oranges Watermelons Cherries Peaches Snap Beans Green Peas
California Agriculture Import Value
$11B
500 Miles
California
Midwest
The
East Coast
No w
3000 Miles
I nstitute Now Quarterly 02 | 2017
California Agriculture Export Value
$20B
70 Miles
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Ventura County
Size of Traditional Farm
Daily Productivity
110K Acres
2.4M Heads
City of Los Angeles
San Bernardino County
The
Riverside County
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70 Miles
I nstitute Now Quarterly 02 | 2017
Thousand Oaks
D4
Now Quarterly 02 | 2017
Glend
Los An Santa Monica
D 10
D9 D8
Torrance
Rancho Palos Verdes
L
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dale Pasadena D1
ngeles
Long Beach
District 1 Promise School - West Adams Preparatory School Educational Approach District 14 Down Town Art District Regional Development Approach District 10 Holman United Methodist Church Social Responsibility Approach District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach Making Healthy Food Accessible District 8 Promise School - John Mair Middle School Educational Approach Making Healthy Food Accessible
Anaheim
Westminster
Now Quarterly 02 | 2017
D 14
District 4 West Hollywood Branding Approach
PART I RESEARCH
Case for Hydroponic Systems Case Study
04
Now Quarterly 02 | 2017
Hydroponic
100%
40%
100%
More Yield
Less Spoilage
Site Adaptability
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90%
95%
Less Energy
Less Water
Less Pesticide
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40%
Case Study
MIYAGI PLANT FACTORY Now Quarterly 02 | 2017
Japan
1/3
Vegetable produced by hydroponic
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Case Study
Urban Agriculture Whole Agriculture
31% Production
n a b r U
A
re u t l u gric
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24% Farmland
Farmers
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27%
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Case Study
Urban Farming Food Resilience
1500
Earthquake / year Earthquake
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Food in Fukusima contaminated
23,600
Radiation
Tsunami
Hectares of farmland
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3.3%
Case Study
AEROFARMS Now Quarterly 02 | 2017
U.S.
NYC used to import more than half of the vegetables and fruits from California, Arizona and Mexico before Aerofarms
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Case Study
AEROFARMS
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U.S.
World’s Largest Vertical Farm 70,000 sqft
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Case Study
TRULEAF / VERTICROP
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Canada
77% of Leafy production was imported 88% of California’s exported lettuce goes to Canada
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PART I RESEARCH
Challenge of Social Impact A Case Study of Social and Food Equity in South Central Los Angeles
03
Defining Food Deserts
Price of Food Product Difficulty to buy food
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Quality of food supply Choices in food product Quantity of Food Supply
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Glendale Pasadena
Santa Monica
Torrance
Rancho Palos Verdes 33% Population lives 1 mile away from market No access to vehicle and lives 1/2 mile away from market
Long Beach
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Los Angeles
Food Inequity in LA
20%
Adults in LA County
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Middle School Students
25%
Are Overweight White neighborhoods have 3 times as many supermarkets as black neighborhoods.
The No w I nstitute Now Quarterly 02 | 2017 http://goodfoodla.org/good-food/overview-of-food-issues/snapshot-of-the-los-angeles-regional-food-system/
Obesity Problem
Now Quarterly 03 | 2017
22.4%
Adult City of Los Angeles Population Obesity
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District 1 Population Obesity
District 8 Population Obesity
36.7% District 9 Population Obesity
23.4%
District 10
18.8%
District 3
12.3%
District 11
16.4%
District 4
17.5%
District 12
12.3%
District 5
20.6%
District 13
24.9%
District 6
23.8%
District 14
26.1%
District 7
30.4%
District 15
Now Quarterly 03 | 2017
35.1%
District 2
I nstitute
22.3%
20.5%
Obesity Problem
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25.4%
Children City of Los Angeles Population Obesity
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District 1 Population Obesity
District 8 Population Obesity
29.5% District 9 Population Obesity
28.1%
District 10
18.2%
District 3
20.0%
District 11
22.9%
District 4
21.3%
District 12
18.9%
District 5
27.6%
District 13
27.6%
District 6
26.4%
District 14
29.1%
District 7
27.8%
District 15
Now Quarterly 03 | 2017
30.1%
District 2
I nstitute
27.8%
22.5%
Food Inequity by Race in LA
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3X
Supermarkets In White Neighborhoods than Black Neighborhoods
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Partnership I CHC
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VISION MISSION
Achieve equity in LA Promote social justice Plug-and-Play
Community economic hydroponic food production model
Development of replication in urban communities
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PART II PROJ EC
Put Farm Back into City Design Strategy
Five different schemes regarding Social Service, Educational Outreach, Economic Development, and Cultural Branding are implemented on pilot sites which include a public school, a commercial-driven district, a church, and an industrial warehouse to generate build-and-deploy strategies that will impact on five levels: (1) on-site, to have an economic impact on groceries or can function as a supplementary income stream; (2) in the community, to have a public health and education impact by teaching urban agriculture and providing quality produce in areas with limited access to fresh food; (3) in the city, to remove emissions-heavy delivery trucks from the road; (4) nationally, to help restore the environment since hydroponic systems use 95% less water (especially crucial in the West), no pesticides, no energy (in combination with rooftop solar), and virtually no land; (5) globally, to eliminate transportation and storagerelated carbon dioxide. The various strategic initiatives will test production, distribution, and utility to address global issues in food access and climate change.
5 Project Strategies
I.
Social Service + Food Equity
II. Education III. Distribution + Economic IIII. Cultural Branding V. Healthy Food Collaboration
00
Thousand Oaks
D4
Now Quarterly 02 | 2017
Glend
Los An Santa Monica
D 10
D9 D8
Torrance
Rancho Palos Verdes
L
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dale Pasadena D1
ngeles
Long Beach
District 1 Promise School - West Adams Preparatory School Educational Approach District 14 Down Town Art District Regional Development Approach District 10 Holman United Methodist Church Social Responsibility Approach District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach Making Healthy Food Accessible District 8 Promise School - John Mair Middle School Educational Approach Making Healthy Food Accessible
Anaheim
Westminster
Now Quarterly 02 | 2017
D 14
District 4 West Hollywood Branding Approach
PART II PROJ EC
Thousand Oaks
Glend
Los An Santa Monica
D 10
D9 D8
Torrance
Rancho Palos Verdes
L
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Project 01
dale Pasadena
Long Beach
Now Quarterly 02 | 2017
ngeles
District 10 Holman United Methodist Church Social Responsibility Approach
Anaheim
Westminster
01
Social Service + Food Equity
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Transcendent Campus
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Transcendent Campus Reclaiming the Traditional Role of the Church Design: Baocheng Yang , Jihun Son, Luyan Shen, Sarah Jafarpour Instructor: Thom Mayne, Eui-Sung Yi The church, as a social institution, always has traditional social and cultural applications. It has a long history servicing people from city to community. Since the 19th century, most of the churches have been deconstructed with no symbol left and replaced by other public spaces. This project comes with this situation.
Now Quarterly 02 | 2017
The current major concern with the church as a social institution is how to promote the social servicing in the community by making the connectivity in both literal and spiritual way. Since farmland has been pushed away from urban due to industrial revolution and urbanization, the situation reshapes our relationship with food, from intimate to isolated understanding.
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Population
12,800 16,300 per square mile
Ethnicity
46.8% black people
Income
41%
Lower than LA city average rate
Unemployment
7.9%
Green Space
LA city average rate = 7.5%
Grocery Store
0.043
per sq mile vs. LA County 0.05
Fast Food
75%
Now Quarterly 02 | 2017
of the food outlets
Obesity
28% Fastfood Grocery store Healthy restaurant
of children
Public Green Space
0.27 acre
per 1000 residents/site
Public Green Space acre
9.3
per 1000 residents/LA city
Religion Institution Children Daycare Public Park
Production
59,900 per month
People
13,000 per month
Food Service
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Engage farm back into the city Revalue the church by literally providing food and social space which services the surrounding community. Create a public space with a private journey through layers of various collective and interactive activities with food, such as sharing, cooking, eating and growing.
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Education Institution Social Retirement
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District Program Established based on found buildings, the design connects and expands existing functions of the buildings. The system has been developed to bring continuity and coherency to the church that doesn’t have any organizational quality.
Santuary Alley Multipurpose Building
Education
The
W Adams
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Sanctuary
Education
I nstitute
Sanctuary
Multi-purpose Education
Multi-purpose
WA
dam
s
Preserve Existing
W Adams
dam
s
Form by Farming
W Adams
WA
dam
s
Revalue Open Space
W Adams
WA
Connect
dam
s
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WA
ate Pri v
1
3
Productive Landscape Produce 59,900 lbs per month 2
Pu bli c
Organizational Landscape 1. Form the campus 2. Private journey corridor
Social Landscape Multi use for social activity
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4
1
Contemplation Garden
2
The Dining Room
3
Kids Garden
4
The Entry Court
Performative Landscape
Scientific Farmland
Traditional Farmland
Farmland Types
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Production Area
The Entry Court
Cafe
Kids Garden
Education
Contemplation Garden
Open Kitchen
The Dining Room
Implementation
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By bring in scientific farming into the church, it can cover the whole population within a ½ mile radius, and also has the possibility to serve more people. Also, it does not only produce one project, this can continue over time.
Facility
10,080
Per Month
2,230
Per Month (7 x week)
220
Per Month
48
Per Month (7 x week)
4,590
Per Month
1,016
Per Month (7 x week)
5,600
Per Month
1,240
Per Month (7 x week)
LED
Production Area
Greenhouse 38 ft
60 ft
14 ft
LED + Greenhouse
Max Yield 10,080 lbs/Month Min Yield 5,600 lbs/Month
LED + Program
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Production Space
Stack
Per Month
7 trays 4000W SQ.FT
124 8’
Per Month
Per Month
4’
Hydroponic with LED
26 trays
27.6 Stack
1.2’
40W SQ.FT
6 6’
Hydroponic Greenhouse
10’
Per Month
Per Month
Per Month
Now Quarterly 02 | 2017
560
1 Entry Court for Outdoor Worship
Now Quarterly 02 | 2017
Multi-functional entry court as social plaza for church
2 Sanctuary
Worship happening inside sanctuary with replaced green exterior wall
3 Kid’s Garden
Kids planting their own food with family
4 Dining Court
The dining court for food bank and weekend food sharing
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The campus embraces its role as a diverse public resource for multiple uses, from public use to group use to private use, and engaging a broad community with hardscape to landscape environment. People pass through space, connecting with existing activities, achieving the campus’ various privacy needs and intensely public functions. This overlay of diverse programs also generates the outdoor vs. indoor spaces that enrich the conventional site. Performative landscape uses horizontal lines to produce food while vertical landscape brings organizational and spiritual experiences to the church. 4 Dining Court
Kid’s Garden 3 Now Quarterly 02 | 2017
Sanctuary 2
1 Entry Court
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1 2 3
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5 4
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PART II PROJ EC
Thousand Oaks
Glend
Los An Santa Monica D9 D8
Torrance
Rancho Palos Verdes
L
The No w
dale Pasadena D1
Now Quarterly 02 | 2017
District 1 Promise School - West Adams Preparatory School Educational Approach
ngeles
Long Beach
I nstitute
Project 02
District 9 Promise School - St. Brigid Charter School & Manual Arts Senior High Educational Approach District 8 Promise School - John Mair Middle School Educational Approach
Anaheim
Westminster
02
Education
Now Quarterly 02 | 2017
Transcendent Campus
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Urban Canopy A Case for Hydroponic Farms Food Resiliency, in Los Angeles’ Public School System
Now Quarterly 02 | 2017
Design: John Paul Salcido, Kevin Sherrod, Ran Israeli Instructor: Thom Mayne, Eui-Sung Yi “Our mission is to graduate every student attending an LA Promise Fund neighborhood school college and career ready. Through a robust school turnaround model LA Promise Fund partners with a cadre of schools committed to ensuring that students growing up in poverty receive an excellent education. LA Promise Fund Neighborhood is an enrollment zone that includes two large South LA high schools (Manual Arts and West Adams Prep) and one middle school (John Muir ) operated by LA’s Promise in a first of its kind performance contract with Los Angeles Unified School District. Within this zone, LA Promise Fund transforms chronically failing public schools, opens new schools and remakes schools into community hubs that offer comprehensive support services for students and families. By doing this, LA Promise Fund will prepare every child in LA Promise Fund Neighborhood to be college and career ready, healthy and siccessful in life.”
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Urban Canopy Strategy
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West Adams 2,068 + 109 Manual Arts 1,867 + 89 John Muir 1,169 + 63 Schools 5,104 +269 Students (12-18) 20,000
West Adams
USC Manual Arts
St. Brigid Middle School John Muir Middle School
Vermont
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“Green Classroom” Technical Resource for Educating Students in the Mechanical Features of Hydroponics
Phases Index Education
Production
Schools
25%
25%
50%
Phase 1
Distribution
Promise Charter
Phase 2
High
20%
60%
25%
Middle
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Elementary
Phase 3
Phase 1
Mixed
33.3%
33.3%
33.3%
75%
12.5% 12.5%
Parks 50%
25%
25%
Churchs
Phase 2
Empty lots Recreation Social
50%
Phase 3
1 mile
0.75 mile
25%
25%
0.5 mile
Pico Blvd ES
MS
Venice Blvd HS
Washington Blvd West Adams
ES
Jefferson Blvd
Vermont
Western Ave
Expo Line
Adams Blvd
Normandie Ave
ES
Exposition Blvd
USC
Martin Luther King Jr Blvd Manual Arts
ES
Promise Zone
Figueroa St
ES Vernon Ave ES
ES
Slauson Ave John Muir
Green Line
HS
Promise Neighborhood Canopy Promise Schools - 73,477 people (3 meals per day)
Proximity Schools - 36,384 people (3 meals per day) Distant Schools - 10,664 people (3 meals per day) Mix locations - 29,475 people (3 meals per day)
48,000sf/ 23,700p
Total - 150,000 people (3 meals per day) Promise Schools Proximity Schools Distant Schools Mix Locations
73,477 36,384 10,664 29,475
4,800
people ( 3 meals per day) people ( 3 meals per day) people ( 3 meals per day)
11,520 sf/ 5688p
people ( 3 meals per day)
Total 150,000 people ( 3 meals per day) 1,440 sf/ 710p
Now Quarterly 02 | 2017
4,800 sf/ 2370p 28,800sf/ 14,222p 4,800 sf/ 2370p 1,440 sf/ 710p
7,200sf/3,555p 4,800 sf/ 2370p
4,800 sf/ 2370p 7,200sf/3,555p
4,800 sf/ 2370p 7,200sf/3,555p
1,440 sf/ 710p 5,720sf/ 2,844p
2,880sf/ 1,422p 2,880sf/ 1,422p
Traditional Farmland Equivalent / Feeding Population
4,800 sf/
1,440 sf/ 710p
480sf/ 237p
480sf/ 237p
4,800 sf/ 2370p
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72,000sf/ 35,555p 7,200sf/3,555p 7,200sf/3,555p 7,200sf/3,555p
4,800 sf/ 2370p
480sf/ 237p 240sf/118p
7,200sf/3,555p sf/ 2370p
4,800 sf/ 2370p 7,200sf/3,555p
2,880sf/ 1,422p 4,800 sf/ 2370p
4,800 sf/ 2370p 240sf/118p
t
on
rm Ve
7,200sf/3,555p 2,880sf/ 1,422p 2,880sf/ 1,422p
2,880sf/ 1,422p 1920sf/948p
Now Quarterly 02 | 2017
2370p
The Promise Neighborhood zone 8.2 square The Promise Neighborhoods zone Mile 150,000 8.2 square Mile residents 150,000 residents
Massing
Units Size
Now Quarterly 02 | 2017
8’ x 4’ 20 Trays 240 SF Unit
20’ 12’
36,720SF
6,720SF
13,440SF
3,360SF 3,360SF
30 Days
960SF 480SF
240SF 2 Days
120SF 1 Day
5,000 Promise Neighborhood Students
150,000 Promise Neighborhood Students
20,000 Promise Neighborhood Students
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Left
Isometric
Right
Scheme 1
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Left
Isometric
Right
Scheme 2
Left
Isometric
Right
Scheme 3
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“Bus Stop Canopy�Hydroponic Self Sustainable Resource that Serves as a Field Trip Destination for Los Angeles Schools
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Interior View of School Interaction, Learning Facilities and Playground
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Street View form Vermont Ave., Social Exchange Urban Intervention
PART II PROJ EC
Thousand Oaks
D4
Glend
Los An Santa Monica
Torrance
Rancho Palos Verdes
L
The No w I nstitute
Project 03
dale Pasadena
ngeles
Long Beach
Now Quarterly 02 | 2017
D 14
District 14 Down Town Art District Regional Development Approach
Anaheim
Westminster
03
Distribution + Economic Development
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Agri-Industrialism
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Agri - Industrialism Design: Deborah Liu, Niloufar Golkarihagh, Yake Wang Instructor: Thom Mayne, Eui-Sung Yi
Now Quarterly 02 | 2017
Distribution problems regarding spoilage and costs continue to increase when farms become further away from the metropolis. Furthermore, due to rapid urban development, some spaces are less developed or even overlooked. Folding the farm back into the city to alleviate the issue of distribution is proposed through the following 4 strategies: 1. Analyze found conditions; 2. Occupy found conditions; 3. Reactivate environment and land value; 3. Transform economy. Since it is still a developing farming technology, the hydroponic system is expensive; thus, the system cannot be a standalone object. Using the rapidly growing developments in Downtown Los Angeles’ Arts District as catalysts for hydroponics forms a new way of looking at Arts Districts and strengthens the relationship between agriculture and industrial environments.
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70 Miles
City of Los Angeles
Now Quarterly 02 | 2017
Ventura County
Total Population
10M Person
Size of Traditional Farm
Daily Productivity
110K Acres
2.8M Heads
San Bernardino County
The
Riverside County
No w
70 Miles
I nstitute Now Quarterly 02 | 2017
D 14
District 14 Down Town Art District Regional Development Approach
Farm l
and
Identify Rooftops Production
IDEN
TIF
n Void Y s
Identify Interstitial Space Production + Distribution
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Urba
Identify Vacant Lots Processing
Farm land
OCCU
Urba
PY
Harvest Under-utilize Spaces Production
Take Advantage of Infrastructure Production + Distribution
n Void
s
Evaluate and Adapt Vacant Lots Processing
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Roof Tops
01 | Korea Times Center Voids
Now Quarterly 02 | 2017
Vacant Lots
02 | Entertainment Riverfront
Hybrid
Hybrid Hydroponic Development
03 | Institutional Campus
Heavy Industrial Hybrid Industrial Commercial Residential
Rooftop 101
5
Now Quarterly 02 | 2017
1st Street 10
4th Street
LA
6th Street 7th Street
Sa
nta
Ma
teo
Ala
St
Rive
r
Fe A
ve.
Interstitial
me
da
St
Rooftops Alleyways Vacant Lots
Vacant lots
The
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I nstitute
St th E4
er eles Riv
Mateo
t
I-10
Los Ang
7th St
Alameda St
E 8th S
Now Quarterly 02 | 2017
E 6th St
Now Quarterly 02 | 2017
1 Story Production with Program underneath
2 Story Production Green Facade and Urban Park
Production Line
Residential
Civic
Hydroponic
700 ft Production Tower with Residential on side
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2 Story Production with 2 Story Program
2 Story Production with 1 story potential Social Space
Distribution Line
Tower
Distribution Line
Roof Top
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Production Line
Irrigating System
Adjustable Structure
15’ Energy Productivity
Rotating Growing Rack
Flexibility HPS Lights Draining Pipe
Hybrid Hydroponic System
24’
Production: 500 heads Growing space: 210 ft2
4’
Now Quarterly 02 | 2017
Irrigating System
Adjustable Structure Rotating Growing Area 15’
Energy Productivity Flexibility
LED Lights Draining Panel
Conventional Hydroponic System
12’
Production: 1,280 heads Growing space: 512 ft2
8’
Irrigating System
Adjustable Structure Rotating Growing Area
Energy Productivity 7’
Flexibility
LED Lights Draining Panel
12
’
6’
Modified Hydroponic System Production: 711 heads Growing space: 226 ft2
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Retail
Seating Area
Hydroponic - 20 Unites
Now Quarterly 02 | 2017
Loading
Outdoor Seating
Total productivity 20
x
1,500 sqft growing area
=
30,000 sqft growing area
=
30,000 lbs / week
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Aerial View from Art District to Downtown Los Angeles
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Street View of Hydroponic Tower
PART II PROJ EC
Thousand Oaks
D4
Glend
Los An Santa Monica
Torrance
Rancho Palos Verdes
L
The No w
District 4 West Hollywood Branding Approach
Now Quarterly 02 | 2017
ngeles
Long Beach
I nstitute
dale Pasadena
Project 04
Anaheim
Westminster
04
Cultural Branding
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Branding Farming
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Branding Farming Hollywood Farm Design: Dunia Abu Shanab, Barak Kazenelbogen, Pegah Koulaeian Instructor: Thom Mayne, Eui-Sung Yi
Now Quarterly 02 | 2017
The objective of the project is not only to tackle the issue of food deserts and the lack of fair distribution channels for fresh produce but also to respond to a global crisis of diminishing agricultural land and proliferating urban land. Hollywood as a site of investigation has a unique context of programs and demographics. Major boulevards such as Sunset Boulevard and Hollywood Boulevard have been established as signs for entertainment and glamour. Through the interplay of technology and media, the project proposes a new sign of a healthy contemporary city.
The
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I nstitute Now Quarterly 02 | 2017
Now Quarterly 02 | 2017
=
=
Traditional Farm
Hydroponic Farming
Integrated Hydroponic
Production = 100%
Production = 100%
Production = 100%
Farming as infrastructure
Moving the farm to the city
Integrated City Farm
Farm placed on top of city
Layering farming infrastructure onto city
New City-Farm Prototype
The No w I nstitute
200 ft.
23 ft.
Hydroponic Infrastructure
Vertical Pod
Linear Pod Now Quarterly 02 | 2017
City Scape for Los Angeles Adorned with a New Sign of Healthy Living
d Blvd
Sunset B Fountain
Av
Ave
a
Santa M
e
lvd
N
Fa irf
Old Ra
Br e
Av e ax
Hollywoo
rack ilway T
onica Blv
N
La
d
IMPACT 22,900 px Hollywoo
Fa ir
fa
xA
ve
d Blvd
Sunset B Fountain
ea
N
d
Br
onica Blv
Av
Ave
La
Santa M
e
lvd
N
Hollywoo
d Blvd
fax Fa ir
Sunset B
lvd
nica Blvd
aA ve Bre
Santa Mo
Ave La
Fountain
N
Av e
Impacted Area & Population
N
Now Quarterly 02 | 2017
Urban Infrastructure
Residential Cultural Educational Commercial
Direct Connectivity Through Urban Fabric
The
60 College Degree
No w
Valley Village
I nstitute
45 College Degree
Hollywood
Fairfax 75 College Degree
Demographics : Education in Adults Population with a college degree < 20% > 80%
Now Quarterly 02 | 2017
40 Median Age Valley Village
Hollywood
35 Median Age
Fairfax 38 Median Age
Demographics : Median Age Median age of population < 18 > 65+
MEDIA MESH FARM PUBLIC COMMERCIAL
Now Quarterly 02 | 2017
Program Density
5 min walk 8 min walk
7 min walk Hollywoo
Fa ir
fax
Av e
d Blvd
N
Blue Bottle cafe Flower Store
Health Store
The No w I nstitute
7 min walk
MEDIA MESH
15 min walk
Visitor Center Restaurant Urban Lookout
PUBLIC
Farmers Market ENRICH Offices
The “Farm” Bar
Sunset B
lvd
PROGRAM
Vertical Pod: 24 Linear Pod: 54
Now Quarterly 02 | 2017
FARM
The Four Ladies of Hollywood w lly Ho
Parking
d oo
Media Mesh 85,700 Sqf
d Blv
Mosaic Church Ave Brea N La
Farm 153,900 Sqf
Public 33,600 Sqf HOLLYWOOD BLVD. Now Quarterly 02 | 2017
TOURISTâ&#x20AC;&#x2122;S HUB
Commercial 16,150 Sqf
De
Lo n
gp r Av e e
Service 19,400 Sqf
Residential Residential
N Sier
Media Mesh 5630 sqm
ra Bon
ita St
Farm 11000 sqm
Su nse
tB
lvd
Fire Station
N Gar
dner S
t
Public 2345 sqm Commercial 1100 sqm
SUNSET BLVD.
COMMUNITY HUB
Service 660 sqm
The No w
Advertisement Revenue 120k-300k $/year
I nstitute
=
=
Feeds 150 People (daily portion)
Produces 12 lb/day
Production 40,320 lb/year
Now Quarterly 02 | 2017
Hydroponic Farm with Media Mesh
Now Quarterly 02 | 2017
The No w I nstitute Now Quarterly 02 | 2017
Hollywood Farms Extend from Sunset Boulevard to Hollywood Boulevard
Now Quarterly 02 | 2017
The No w I nstitute Now Quarterly 02 | 2017
WholeFoods Hub Connects to the Existing Market and Extends over Santa Monica Boulevard
Now Quarterly 02 | 2017
Hollywood Hub Focal Point for Advertisement and Touristic Activity
The
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I nstitute Now Quarterly 02 | 2017
NOW INSTITUTE TEAM EXECUTIVE DIRECTOR DISTINGUISHED PROFESSOR THOM MAYNE DIRECTOR EUI-SUNG YI PROGRAM COORDINATOR RYAN DOLYE RESEARCH COORDINATOR ANNIE EBY GRADUATE STUDENT RESEARCHER NILOUFAR GOLKAR RAN ISRAELI SARA JAFARPOUR BARAK KAZENELENBOGEN PEGAH KOULAEIAN DEBORAH LIU JOHN PAUL SALCIDO DUNIA ABU SHANAB LUYAN SHEN KEVIN SHERROD JIHUN SON YAKE WANG BAOCHENG YANG
References
- http://www.fieldrobotics.org/~ssingh/VF/Challenges_in_Vertical_Farming/ Schedule_files/SHIMAMURA.pdf
Now Quarterly 03 | 2017
- http://news.nationalgeographic.com/news/2014/07/140717-japan-largestindoor-plant-factory-food/ http://www.mitsuifudosan.co.jp/english/corporate/news/2014/0605_01/ download/20140605.pdf - https://indoor.ag/2016/12/japans-oldest-plant-factory-company-chartingnew-course/ - https://books.google.com/books?id=R9yoBAAAQBAJ&pg=PA362&lpg= PA362&dq=Mirai+Co.,+Ltd.+(Chiba)+marketing&source=bl&ots=ABo5 1I_G78&sig=EbMf_rgE7YeGm4svmjMg8x5XiqA&hl=en&sa=X&ved=0ahU KEwiA8vTL8MjRAhUi_IMKHe_VAEkQ6AEINjAF#v=onepage&q=Mirai%20 Co.%2C%20Ltd.%20(Chiba)%20marketing&f=false - http://miraigroup.jp/en/ - http://data.worldbank.org/ - http://www.fao.org/docrep/003/Y1860E/y1860e05.htm - 2012 census Publications/2012/
of
agriculture
https://www.agcensus.usda.gov/
The
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I nstitute Now Quarterly 03 | 2017
Now Quarterly 02 | 2017
Bibliography
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The No w I nstitute Now Quarterly 02 | 2017
TruLeafAgri. “TruLeaf Sustainable Agriculture.” TruLeaf Sustainable Agriculture. N.p., n.d. Web. 20 Jan. 2017. Niewiadomski, Cezary. “TruLeaf Sustainable Agriculture.” Medium. N.p., 06 Jan. 2017. Web. 20 Jan. 2017. Burwood-Taylor, Louisa. “How Does Agtech Fit an Impact Investing Thesis?” AgFunderNews. N.p., 19 Oct. 2016. Web. 20 Jan. 2017. “Ultra Fresh.” GoodLeaf Farms. N.p., n.d. Web. 20 Jan. 2017. Haskins, Hunter. “Fail(ed) Forward.” The Sustainable Leader. N.p., n.d. Web. 20 Jan. 2017. “Time Magazine Names Valcent’s Vertical Farming Technology One of Top 50 Best Innovations of 2009.” City Farmer News RSS. N.p., n.d. Web. 20 Jan. 2017. Hutchinson, Brian. “Brian Hutchinson: Vancouver’s Salad Days Die with Bankrupt Rooftop Garden.” National Post. N.p., n.d. Web. 20 Jan. 2017. Vancouver, City Of. “Flat Utility Rates.” City of Vancouver. RedDot CMS, n.d. Web. 20 Jan. 2017.