MTEF Community Partners
Spring 2012
Newsletter
Spring 2012
Here’s to a “Banner” Year. Ever wonder what those advertising banners in the High School football stadium, basketball arena, and other athletic fields are all about? Who’s selling them? Who gets the money? What is it used for? And how can I get my company’s name up there? All good questions I’d be more than happy to answer, but, first, allow me to introduce myself—I’m Leigh Anna Hilbert. I’m a long-term resident of Manheim Township, mother of three MT students (a sixth, third, and first grader), and the new Sales Manager for the recently created Manheim Township Educational Foundation Community Partners initiative--MT Community Partners, for short. MTCP is a progressive program that was created by the MTEF Board of Directors Leigh Anna Hilbert and the MT School Board in 2011 to help compensate for declining revenues. By partnering with local and regional businesses who share the same commitment and vision of enhancing our school experience, and by allowing them to promote their products and services through the sale of corporate naming rights, sponsorships, and advertising within our schools, we can generate additional income to give our school district the opportunity to provide programs and courses that we otherwise would not be able to afford. The result is a mutually beneficial partnership between sponsors, schools, and fans. In other words, MT Community Partners is about more than selling banners to generate sales for businesses. It’s about building relationships to create a brighter future for our kids. The realm of school district sponsorship is a vastly untapped market! If a company’s goal is to increase their visibility, or to initiate traffic to their locations, MT Community Partners will help them reach a significant amount of potential new customers. Benefits of becoming a Community Partner are numerous: Increases and maximizes brand awareness Enhances a company’s community relations effort-- stimulating a community-wide feeling that they recognize the importance of education as an integral component in our community's future Creates a quick return on investment—companies aren’t limited to just one event or venue. Exposure extends throughout the high school campus, potentially reaching every resident in the school district. Benefits students through the funding of innovative educational programs, mentoring programs, and other important programs not covered by the regular school budget. Also benefits residents, as corporate partnerships help control the local school-tax burden and budget shortfall. I sincerely hope you support the businesses that have supported Manheim Township. This newsletter features those partners who have teamed up with us to make 2012 a “Banner” Year. If you have any questions, or your company is interested in building loyal relationships between the fans, families, and patrons of our organizations, please feel free to contact me at (717) 735-1752, or by emailing mtefcommunitypartners@yahoo.com. Leigh Anna
1