THE #WHATSGOOD CAMPAIGN The #WHATSGOOD campaign challenges teens to make the connection that healthy meals are a dietary choice and a lifestyle. Facebook,Twitter, Twitter, Instagram, Tumblr and YouTube should be used to facilitate the conversation teens will have 1)with each other and 2) with their parents or guardian. Facebook Strategy Facebook has the social capital to establish brands. Through Facebook teens should easily be able to figure out what the e #WHATSGOOD campaign is and which of their friends is a part of the movement. Facebook Covers should change frequently and also highlight the hashtag (which of course can be used on other platforms). Using the Highlight feature when posting as well as tagging similar organizations and participating youth will bring Sample Facebook Cover
exposure to both the name and mission of the organization.
Twitter/Instagram Strategy Twitter and Instagram are real-time time platforms. Perfect for live tweeting, online trending conversations and photos. While contests are promoted on Facebook, they are first announced via twitter. The idea that “you are the first know” is a coveted position among most people but especially among teens. Similarly, instagram is the paparazzi app of NOW. Healthy plates vs. Unhealthy plates will quickly trend [YOLO VS. YOBO #WHATSGOOD], as will pictures with short messages. Tumblr The Tumblr features that I feel that are uniquely powerful to this campaign are the “submissions” feature and the audio post feature. It is most important that teens speak for themselves rather than the platforms speak in their voice. By partnering with teachers and afterschool pr programs, the #WHATSGOOD campaign can provide structured opportunities for teens to share their stories, successes and failures, with each other and the world.
This Tweet challenges Teens to respond to the viral music video 'Hot Cheetos & Takis'
YouTube YouTube can be used to 1) Provide vide trailers for upcoming events, 2) Provide Info PSAs, 3) Instruct students on how to share the conversation with adults and peers.
This instagram photo shares a quick fact and the hashtag.
This campaign will succeed by combining consistent posting online with simple action offline. Challenge: Ch Social Media access on campus. Student cell phone use is often not permitted during the school day. In addition, social media platforms like Facebook or Twitter may be blocked. Solution: Partner with teachers to design healthy lifestyle discussions with groups of students. Use mobile hotspots to help provide aaccess ccess during on campus events.