April15

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April 15, 2015

Est. 1948

Volume 67 | Issue 10

the pace press

thepacepress.org

COURTNEY MICHELLE JOHNSON Features Editor On Apr. 9, Apple released its iOS 8.3 update that has famously included over 300 new emojis. Emojis are the digital images that users can access through the emoji keyboard available on iPhones, Macs and iPads. These emojis have stirred up a lot of controversy since their release, because the emojis are now available in six new skin tones. The new set of emojis represents Caucasian, Asian and Indian ethnicities while leaving out African Americans. This differs from the usual standard yellow tone the emojis had, which represented a generic nonhuman image. The Unicode Consortium, the organization that builds the coding background work for the emojis across platforms, announced in Nov. 2014 that they were planning on having a more diverse set of emojis in 2015 rather than the standard yellow that they had first created in the early 90’s. Apple had previously released a statement, saying, “We are currently working with the consortium to update the standard so that it better represents the diversity of all of us.” While some have resisted Apple’s attempt to digitally diversify, others have embraced it and are asking for more. Mashable reports that a petition was created for Apple to add redheaded emojis. According to Forbes, the new skin tones are based off of the Fitzpatrick Classification scale, a scale of how one’s skin reacts to UV rays. As with any timely news, social media marketing bluffs are bound to occur; this time it was Clorox who dropped the ball, tweeting “New emojis are alright, but where’s the bleach,” in response to Apple’s update. According to the New York Daily News, Clorox has since removed the tweet and issued an apology stating that they intended to comment on the lack of a literal bleach bottle emoji among the new household items that Apple introduced. Apple also added more diverse emoji’s to include same sex relationships and families with two mothers or two fathers. The iPhone 6 and Apple watch will also be available as emojis and this diverse new breed of emojis will be added to the new version of Mac’s operating system as well.

INSIDE @thepacepress

NEWS

ARTS

FEATURES

Iran and United States work on diplomacy

Computer technology brings actor back to life

Review: Cherry at the Dream Hotel

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