IPMI 2022 Media & Marketing Kit by International Parking & Mobility Institute

International Parking & Mobility Institute

2022 & Marketing MediaKit U P D AT E D M AY 1 , 2 0 2 2

CONTENTS

Introducing the 2022 IPMI Marketing & Media Kit �� 3 Parking & Mobility Magazine Advertising Opportunities �� 4 Editorial Calendar �� 5 Display Advertising Specs �� 6 Display Advertising Rates �� 7 Consultant Ads �� 7 Advertorials �� 8 Parking & Mobility Nexten Digital Platform Advertising �� 9 Advertising Specs �� 9 Advertising Rates �� 9 Advertising Sizes �� 10 Website Advertising Opportunities �� 11 Main Landing Page Specs and Rates �� 11 Interior Page Rates �� 12 Digital Ad Sizes �� 12 E-newsletter Advertising Opportunities �� 13 Schedule �� 14 Rates and Specifications �� 14 Signature Sponsorship Opportunities �� 15 CAPP Program & Courses Sponsor �� 15 Forum Sponsor �� 16 Frontline Training Sponsor �� 17 Webinar Sponsor �� 18 Shoptalk Series Sponsor �� 19 Virtual Learning Labs: Your Sponsored Education ��20 Other Ways to Leverage Your IPMI Membership and Stay Connected �� 21 2022 MARKETING & MEDIA KIT

parking-mobility.org

Introducing the 2022 IPMI Marketing & Media Kit OUR INDUSTRY IS UNDERGOING TREMENDOUS CHANGE, and is ready to partner with you to meet your goals and stay in front of your target clients, prospects, and target audience.

IPMI reaches professionals in all segments of the parking, mobility, and transportation industry.

Now more than ever, you need to reach your clients and prospects through new, creative, digital vehicles and platforms.

Healthcare, Transit, and Others 5%

We’re offering new sponsorships, opportunities, and vehicles designed to strengthen your brand and message, generate new business, and maximize your access and exposure to thousands of parking, mobility, and transportation professionals.

Academic 20%

When you partner with IPMI, we customize your media and marketing placement to build your brand and your sales pipeline. Advertise on multiple platforms and sponsor programs, content, and events. Join with the largest and leading association of industry professionals to generate visibility and leads in the parking, transportation, and mobility market to boost revenue for your company.

Supplier 25%

Airport 5%

Parking and transportation executives, purchasing managers, and other key decision-makers know IPMI is the top source for industry news, trends, products, services, and more. On every platform and channel, IPMI reaches a large and diverse group of mobility, parking, and transportation professionals. Members and their colleagues know they will find unmatched publications, education, training, and networking opportunities with IPMI.

Commercial Operator 10%

Public 25%

2022 MARKETING & MEDIA KIT

Consultant 10%

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S

Parking & Mobility magazine achieved impressive digital stats in 2021: Digital circulation to more than 15,000 industry professionals Average read time of more than 13 minutes. Parking & Mobility, IPMI’s flagship publication, covers the news, trends, analysis, technologies, and people of the parking and mobility industry, and how parking, mobility, and transportation affects and influences communities around the world.

NEW! Rich Media Content Options for Advertisers

Parking & Mobility’s digital platform offers live, clickthrough links to the URL of your choice. Use rich media to engage your audience in new ways. Link to your dynamic content on YouTube. Advertisers receive detailed statistics for clickthroughs and time spent directly on your advertisement.1

A must-read publication for industry decisionmakers and influencers, Parking & Mobility educates, explores, and informs in an engaging and easy-to-navigate way. Packed with feature stories, case studies, new ideas, and expert insights, the magazine delivers the best journalism in the industry. Launched as The Parking Professional in 1985, Parking & Mobility is available to IPMI members and is the most respected magazine in the business, with all of the resources of IPMI behind it. Time spent on page only available for full page advertisements.

2022 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S

Parking & Mobility 2022 Editorial Calendar* Issue

JANUARY FEBRUARY MARCH APRIL

Spotlight

Features & Topics

New Year—New Plans

■

Transit and Micro-mobility Academic Sector Airports

MAY

Mobility: The Big Picture Pre-Conference Issue—Print Distribution: All Conference & Expo Attendees

JUNE

Rethinking Cars

JULY

Development and Growth

AUGUST

Diversity, Equity, and Inclusion

SEPTEMBER Getting Smarter OCTOBER

Real Estate Planning, Design and Construction

NOVEMBER

Going Green

DECEMBER

Economic Development & Municipal Solutions

2022 MARKETING & MEDIA KIT

Industry career paths Forecasting ■ Shuttles ■ City transit ■ Scooter/Bikeshare ■ Campus permits ■ Rethinking capacity ■ Airport solutions ■ Parking and mobility challenges for Aviation ■ MaaS ■ Apps and Technology ■ Equity in Mobility ■ Conference Preview/Expo Listing ■ Autonomous ■ Electric ■ Parking guidance ■ New Roles ■ IPMI Awards ■ Professional Development ■ HR expertise ■ Case studies ■ Opening doors ■ Smart cities ■ New parking technology ■ Apps and more ■ Design Cases ■ New properties ■ Renovations ■ TDM ■ Sustainable advances ■ Green design ■ Small city solutions ■ Proactive planning ■ Big-picture thinking ■

Advertising Contract Deadline

Editorial Advertising Materials Deadline Materials Deadline

November 1

November 15

December 1

December 15

January 1

January 15

February 1

February 15

March 1

March 15

April 1

April 15

May 1

May 16

June 1

June 15

July 1

July 15

August 1

August 15

September 1

September 15

October 1

October 14

November 1

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S

Parking & Mobility Display Ad Specs Ad Sizes (width × height)

× 11" TWO-PAGE SPREAD AD: 17" × 11" FULL-PAGE AD: 8.5" × 11" 1/2-PAGE HORIZONTAL AD: 7" × 4.75" 1/2-PAGE VERTICAL AD: 3.5" × 9.5" 1/3-PAGE SQUARE AD: 4.5" × 4.75" 1/3-PAGE VERTICAL AD: 2.25" × 9.5" 1/4-PAGE AD: 3.5" × 4.75" PAGE SIZE (TRIM): 8.5"

Two-page spread 17" × 11"

Full-page 8.5" × 11" 1/2 page horizontal 7" × 4.75"

Acceptable File Formats

PDFs need to be flattened with all fonts 100% embedded. RGB color format is preferred. CMYK files can easily be converted to RGB but unwanted color variations can occur.

1/3 page vertical 2.25" × 9.5"

1/2 page vertical 3.5" × 9.5"

All files must be submitted as high-resolution (300 dpi) PDFs. PDF/X-1a protocol or later.

1/3-page square 4.5" × 4.75"

1/4-page 3.5" × 4.75"

Parking & Mobility is read around the world. These countries are the top 10 in readership.

CANADA

UNITED KINGDOM IRELAND ITALY

UNITED STATES

SPAIN INDIA

MEXICO

BRAZIL AUSTRALIA

2022 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — D I G I TA L D I S P L AY A D S

Parking & Mobility Display Advertising Rates Parking & Mobility Magazine Advertising Rates

Parking & Mobility is produced digitally 12 times a year, January through December. The number of insertions indicated are per calendar year. Prices are per insertion. 1× × per year

3× × per year (10% discount)*

6× × per year (15% discount)*

12× × per year (25% discount)*

Ad size

Member

Non-member

Member

Non-member

Member

Non-member

Member

Non-member

Two-page spread

$3,000

Not available

$2,700

Not available

$2,550

Not available

$2,250

Not available

Full page

$1,950

$2,450

$1,775

$2,205

$1,658

$2,083

$1,463

$1,838

1/2-page (vertical or horizontal)

$1,600

$1,850

$1,440

$1,665

$1,360

$1,573

$1,200

$1,388

1/3-page (vertical or square)

$1,200

$1,350

$1,080

$1,215

$1,020

$1,148

$900

$1,013

$900

$1,000

$810

$900

$765

$850

$675

$750

1/4-page

Guaranteed Positions

Guaranteed position charges available for full-page ads (add 10%) ■ Right-hand page ■ Far forward—within the first 15 pages

Parking & Mobility Consultants Ads

Across from “Entrance” ■ Across from “Ask the Experts” ■

The Parking & Mobility Consultants section is a special section that holds up to four consultant ads per page. Ads are 3.5” × 4.25”. Available to members only.

Special Positions Cover 2—$2,500

$3,000 for annual contract Quarterly billing available

New Opportunity, Big Discount:

Bundle a year of consultant ads, plus three full page ads for $6,750.

2022 MARKETING & MEDIA KIT

Consultant Ad #1 3.5" × 4.25"

Consultant Ad #2 3.5” × 4.25”

Consultant Ad #3 3.5” × 4.25”

Consultant Ad #4 3.5” × 4.25”

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — A DV E R TO R I A L A DV E R T I S I N G

Advertorial Advertising

These placements combine editorial and advertisement to bring a powerful message to your target audience. IPMI makes these available in one- and twopage formats, and are limited to two per issue and two per advertiser per year.

Number of pages

Click here for guidelines for submitting materials.

1× × per year

2× × per year

Member

Non-member

Member

Non-member

One page

$3,500

$5,500

$3,000

$5,000

Two pages

$5,000

$7,500

$4,500

$7,000

Click here for Magazine terms and conditions.

Click here to reserve your one- or two-page advertorial in Parking & Mobility.

2022 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — N E X TG E N D I G I TA L P L AT F O R M A DV E R T I S I N G

Parking & Mobility: NextGen Digital Platform Advertising Secure your placement in the industry’s leading publication, Parking & Mobility magazine, in a brand-new way. Meet your fully interactive digital magazine platform, designed to enhance your reach among IPMI and industry decision-makers. New placements available now September 2022 placement. Feature your animated or static visual content that will drive engaged readers directly to your desired hyperlink or website capture page. Pair your customized digital ad with display ads in the Issuu version of the magazine for maximum visibility and reach. Advertisements offer a variety of placement and size options to reach every segment of the market.

Secure your spot starting this September: ■ ■ ■ ■

■

Header Leaderboard Ad (Run of site): 728 × 90 Banner. Footer Large Leaderboard Ad (Run of site): 970 × 90 Banner. Large Billboard Banner (Top, Middle, and End): 980 × 250. Sidebar Column Banner Exclusive (All interior pages): 300 × 600, single placement. Sidebar Column First and Second Banners and 2 (All interior pages). 300 × 300, two placements available.

For all placements, exclusive annual contracts only available through June 30.

Opportunities for monthly, quarterly, and six-month contracts open July 1.

Parking & Mobility NextGen Digital Platform Advertising Rates Advertisement

Size (pixels)

Placement

Member Rate

12 Months (20% discount)

6 Months (15% discount)

3 Months (10% discount)

Header Leaderboard Ad

728 × 90

Run of Site

$2,250

$21,600 (discounted from $27,000)

$11,475 (discounted from $13,500)

$6,075 (discounted from $6,750)

Footer Large Leaderboard Ad

970 × 90

Run of Site

$1,850

$17,760 (discounted from $22,200)

$9,435 (discounted from $11,100)

$4,995 (discounted from $5,550)

Sidebar Column Banner (Exclusive)

300 × 600

All Interior Pages

$2,250

$21,600 (discounted from $27,000)

$11,475 (discounted from $13,500)

$6,075 (discounted from $6,750)

Sidebar Column First Banner

300 × 300

All Interior Pages

$1,750

$16,800 (discounted from $21,000)

$8,925 (discounted from $13,500)

$4,725 (discounted from $5,250)

Sidebar Column Second Banner

300 × 300

All Interior Pages

$1,550

$14,880 (discounted from $18,600)

$7,905 (discounted from $9,300)

$4,185 (discounted from $3,600)

Large Billboard (Top/Lead)

980 × 250

Home Page

$1,200

$11,520 (discounted from $12,000)

$6,120 (discounted from $7,200)

$3,240 (discounted from $3,600)

Large Billboard (Middle)

980 × 250

Home Page

$1,000

$9,600 (discounted from $12,000)

$5,100 (discounted from $6,000)

$2,700 (discounted from $3,000)

Large Billboard (End)

980 × 250

Home Page

$800

$7,680 (discounted from $9,600)

$4,080 (discounted from $4,800)

$2,160 (discounted from $2,400)

2022 MARKETING & MEDIA KIT

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — N E X TG E N D I G I TA L P L AT F O R M A DV E R T I S I N G Header Leaderboard Ad 728 px × 90 px

Sidebar Column Banner Exclusive 300 px × 600 px

Sidebar Column First and Second Banners 300 px × 300 px

Footer Large Leaderboard Ad 970 px × 90 px

Sidebar Column First and Second Banners 300 px × 300 px

Large Billboard Banner (Top, Middle and End) 980 px × 250 px

2022 MARKETING & MEDIA KIT

parking-mobility.org

W E B S I T E A DV E R T I S I N G O P P O R T U N I T I E S

parking-mobility.org

Connecting Parking, Transportation, and Mobility Professionals THE IPMI WEBSITE IS ONE OF THE FIRST PLACES parking, transportation, and mobility professionals go when they’re searching for practical information, proven tools, and innovative products and solutions. Make parking-mobility.org work for your company to achieve your marketing and sales goals.

Events Column Advertising

Main Landing Page—Unique Opportunities (Members only)

Events Column

Medium Rectangle Price quoted for one month.

Website advertisers receive detailed monthly reporting, including pageviews, unique pageviews, impressions, and click-throughs to your dedicated URL.

Pop-Up/Floating Ad

Price quoted for one month Single advertiser, no rotation Limited opportunities available

300 × 250 px Contact us for 6- and 12-month discounts.

450 × 450 px

Members Only

$2,000

$5,000

Where Our Readers Come From Referral 5.8%

Social 5.2%

Direct 33.6%

Organic Search 55.4% 2022 MARKETING & MEDIA KIT

parking-mobility.org

W E B S I T E A DV E R T I S I N G O P P O R T U N I T I E S

Interior Pages—Banner Advertising Static Content Ad Size

3 months (10% discount)

1 month Member

Non-member

Member

6 months (15% discount)

12 months (25% discount)

Non-member

Member

Non-member

Member

Non-member

LEADERBOARD BANNER 728 × 90 px; 8:1 aspect ratio (width:height); 150 initial load/300subload. Max image size 1200 ×150 dp. Premium Choose a Single Premium Page with Highest Traffic (see Insertion Order for Options)

$750

$1,000

$2,025

$2,700

$3,825

$5,100

$6,750

$9,000

Standard Choose a Single Dedicated Webpage (see Insertion Order for Options)

$500

$800

$1,620

$2,160

$3,060

$4,080

$5,400

$7,200

SKYSCRAPER (SIDE RAIL) 120 × 600 px; 1:4 aspect ratio (width:height); 150 initial load/300subload. Max image size 240 × 960 dp. Premium Choose a Single Premium Page with Highest Traffic (see Insertion Order for Options)

$900

$1,150

$2,430

$3,105

$4,590

$5,865

$8,100

$10,350

Standard Choose a Single Dedicated Webpage (see Insertion Order for Options)

$700

$950

$1,890

$2,565

$3,570

$4,845

$6,300

$8,550

Static (Non-Animated) Banner/Image Ads Acceptable file formats: .jpg, .jpeg, .png; 150 kb or smaller. Destination URL required.

Animation Animation is moving images or other rich experience. Length of animation must not exceed 10 seconds. No looping beyond 10 seconds. Acceptable file formats are .gif, .jpg, .png. May externally link to your YouTube channel. Destination URL required.

Digital Ad Sizes—Main Landing Page

Digital Ad Sizes—Interior Pages Leaderboard Banner 728 px × 90 px

Events Column Medium Rectangle 300 px × 250 px Pop-Up/Floating Ad 450 px × 450 px

Skyscraper Side Rail 120 px × 600 px

Advertising on Main Landing Page

Pop-Ups/Floating Ads: Pop-up advertising will only be contracted for 30 days max at a time with a max of four per year total, and two per advertiser per year. Pricing is based on static content.

2022 MARKETING & MEDIA KIT

parking-mobility.org

E - N E WS L E T T E R A DV E R T I S I N G O P P O R T U N I T I E S

IPMI Leader: Visual and Content Opportunities for Media Placement at Every Level, for Every Organization Welcome to your new must-read newsletter. We have launched a new email platform—IPMI Leader— shared twice a month with our full contact list of members and colleagues totaling more than 15,000. Share your brand and tell your story in a mobile-responsive format. Each IPMI Leader features valuable news, articles, blogs, and resources designed to provide you with industry information, insight from leaders and members, and inspiration to advance your organization’s goals as well as your individual skills and professional opportunities. We’ve taken the best of the Insider, Moving Forward, and the Parking & Mobility newsletter, and wrapped it all up for you in the IPMI Leader.

Each issue features regular highlights from Parking & Mobility magazine, Member News, Career Center opportunities, Requests for Proposals, and upcoming events. In addition, IPMI Leader shares updates on IPMI’s programs, including APO, CAPP, training opportunities, industry surveys, and more.

Connect with an engaged audience in one or all of these vehicles. Very limited availability in 2022. Secure your placement quickly!

2022 MARKETING & MEDIA KIT

The IPMI Leader digital newsletter connects prospects right to your content Digital circulation to more than 15,000 industry pros Sustained open rates at 25% or more, versus an industry average of just 10% Your billboard banner ad or sponsored content comes with unique click-through numbers, too!

parking-mobility.org

E - N E WS L E T T E R A DV E R T I S I N G O P P O R T U N I T I E S

2022 IPMI Leader Publication Schedule* PUBLISH DATE Month

ISSUE #1

ISSUE #2

CONTENT DEADLINE

MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

May 4

May 18

May 1

June 8

June 22

May 27

July 6

July 20

July 1

August 10

August 24

July 29

September 7

September 21

August 26

October 6

October 19

September 30

November 2

November 16

October 28

December 7

December 21

November 28

2022 IPMI Leader Rates and Specifications Ad Size SPONSORED CONTENT

1× × per year

3× × per year

Member

Non-member

Member

Non-member

$750

$800

Specs: provide advertorial content in 50–75 words plus image no greater than 350 × 350 px. Acceptable file formats are .jpg, .jpg, .png (No .gif ). 72 dpi, 150kb or smaller. Destination URL required. Max 1 per issue BILLBOARD BANNER—FIRST

$600

$750

$550

$700

$350

$500

$250

$400

Specs: 980 × 250px, 72 dpi, 150kb or smaller. Destination URL required. BILLBOARD BANNER—SECOND

$375

$525

Specs: 980 × 250px, 72 dpi, 150kb or smaller. Destination URL required. BILLBOARD BANNER—THIRD

$275

$425

Specs: 980 × 250px, 72 dpi, 150kb or smaller. Destination URL required.

2022 MARKETING & MEDIA KIT

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Reach your target market of decision-makers by supporting the CAPP program

IPMI’s Signature CAPP Program & Courses Sponsor Number of Opportunities: 1 or 2 CAPP is respected worldwide as the leading credential in parking and mobility. CAPPs represent the best of the industry, advancing the profession and leading with innovation, professionalism, and expertise. IPMI offers numerous online, instructor-led courses for members and the industry in specific topic areas. This sponsorship affords visibility across the entire CAPP program and these courses.

■

EXCLUSIVE: $12,500 to claim a single sponsorship.

One dedicated email timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts. This benefit only available as part of our Signature Sponsors. Your company receives Right of First Refusal for 2023 CAPP program sponsorship if offered.

Lock in by November 1, 2021, billed quarterly. Available immediately.

■

$7,500 for one of two sponsorships. Payment required by December 31, 2020. Available December 15, 2020.

Sponsor Benefits*

Available only to IPMI members in good standing.

Exclusive Sponsor Benefits ■

OLD

Your logo on IPMI’s official advertisement in Parking & Mobility promoting the courses; minimum four ads placed in calendar year.

Investment Levels ■

One complimentary registration per course for a member of your company to attend each IPMI instructor-led course, including the multi-day course. Valued at over $2,000.

Full-page advertisement in Parking & Mobility magazine as exclusive sponsor of the program, issue to be determined between sponsor and IPMI. Link your full-page ad to desired URL. This full page advertisement replaces the half-page ad in the case of multiple sponsors.

*Dates are subject to change

2022 MARKETING & MEDIA KIT

Recognition in all IPMI-hosted Instructor-Led Training as Signature Sponsors of the CAPP Program, including: ■

Accredited Parking Organization Training

■

Analysis & Applications Of Technology

■

Training

■

Cybersecurity

■

Disaster Recovery

■

Essential Skills: Two-day CAPP Point Course

■

Parksmart Advisor

■

Wicked Problem Solving

■

Branding and visibility throughout this year-long sponsorship and nine online trainings attended by experts and leaders in the industry

Highest visibility on IPMI website and marketing for all instructor-led courses outlined. Your hyperlinked logo on the CAPP Program webpage. One rotating side rail banner ad on parkingmobility.org for one month from remaining available opportunities. Graphics provided by sponsor. One sponsored content post or banner in IPMI’s Moving Forward newsletter from remaining available opportunities. A single complimentary registration annually for one employee of your company to attend any one IPMI instructor-led course, including the multiday course. Promotion for the 2022 instructor-led learning runs December 1, 2021 through December 2022. This includes a minimum of four emails promoting the series. (No dedicated email provided with this sponsorship.) One half-page advertisement in Parking & Mobility magazine, issue to be determined between sponsor and IPMI.

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

IPMI’s Signature Forum Sponsor Investment Levels

Sponsor Benefits

EXCLUSIVE: $7,500 for a single, year-long advertising

■

placement on Forum landing page. Secure sponsorship by December 31, 2021, billed quarterly. Available immediately. $2,750 for one of four quarterly (three month) placements. Payment required by December 31, 2021. Available December 15, 2021.

in Forum for quarter on topic of your choice, dates as outlined above. Your dedicated chat topic will appear in the Daily Digest sent to all members each day it has activity, comments, or posts. ■

Non-members add 25% premium to investment. ■

Number of Opportunities: Up to 4 Are you on Forum? Your clients are. The IPMI members-only online community hosts vibrant discussions and postings every day. Members access conversation threads on the platform, and every IPMI member receives a daily digest in their inbox, Monday through Friday (excluding U.S. holidays). The digest includes the IPMI Blog and a summary of the daily discussion threads. Reach the most engaged leaders and decision-makers in the IPMI community Quarterly opportunities are secured through advance payment: ■ January 1 – March 31, 2022 ■ April 1 – June 30, 2022 ■ July 1 – September 30, 2022 ■ October 1 – December 31, 2022

2022 MARKETING & MEDIA KIT

EXCLUSIVE SPONSOR ONLY: Dedicated chat session

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Your logo on IPMI’s official advertisements in Parking & Mobility promoting the Forum; minimum four ads placed in calendar year.

D L SO

Your hyperlinked banner advertisement on the Forum community, where members go to post and connect (members-only access).

2021 Forum Stats 449 threads 2.033 posts 5,663 individual members 39 discussions per month with engaged decision-makers and industry leaders

Your hyperlinked logo on parking-mobility.org webpage directing members to Forum. Your logo in Forum advertising in Parking & Mobility magazine (minimum two placements annually). One rotating side rail banner ad on Forum webpage at parking-mobility.org for each quarter. Graphics provided by sponsor.

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Frontline Training Sponsor Advancing the Parking Profession Dedicate your company’s resources to fund free frontline training for IPMI members throughout the year, on topics that include the most critical of skills sets for frontline staff: communication, conflict resolution, resiliency, adapting to change in the workplace, and more.

2021 Exclusive Sponsor Benefits ■

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EXCLUSIVE: $5,000 to sponsor the entire series of

10 trainings throughout the year. Secured through advance payment. May be billed quarterly. Topics to be determined solely by IPMI staff based on the most critical and trending issues. Trainings tentatively scheduled as follows: ■

January 11

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February 8

■

March 8

■

April 12

■

May 10

■

June 14

■

September 13

■

October 11

■

November 8

■

December 6

2022 MARKETING & MEDIA KIT

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Full-page advertisement in Parking & Mobility magazine as exclusive sponsor of the program, issue to be determined between sponsor and IPMI. Link your full page ad to desired url.

D L SO

Your logo placed on all IPMI ads in Parking & Mobility magazine promoting the Frontline training series, minimum of three placements. Two Free Banners in the Moving Forward newsletter series, subject to remaining availability. One dedicated email sent to the IPMI Frontline contact list, timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts. This benefit only available as part of our Signature Sponsors.

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Your hyperlinked logo on the new webpage for 2022 Frontline Training Series. Your hyperlinked logo on the registration pages for 2022 Frontline Training Series. Your hyperlinked logo on emails for confirmation, reminders, and follow-ups to all participants. Coordinated social media campaign for series, tagging your company’s social media handle as a key supporter. Promotion for the 2022 series kicks off January 2022, with your company logo as a generous supporter of the program. This includes a minimum of five emails promoting the series.

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Signature Webinar Sponsor Number of Opportunities: 1 or 2 IPMI hosts a webinar series for parking, transportation, and mobility professionals. Leaders and decision-makers rely on these sessions to train their teams, gain valuable insight, and earn CAPP points. Webinars are available both live and recorded for on-demand purchase—gaining your company long-term visibility and brand awareness long after the live sessions.

Investment Levels ■

EXCLUSIVE: $2,500 to claim a single sponsorship.

■

$1,500 for one of two sponsorships.

■

May be combined with other sponsorship and advertising opportunities for additional discounts.

2022 IPMI webinar schedule (dates/topics subject to change) Date

Title

Speakers

February 9

Changes in Managing Parking & Travel Demand

Presented by Brian Shaw, CAPP

February 17

A New Approach Can Help Cities Measure & Solve Cruising for Parking. Free for all industry professionals

Presented by the Federal Highway Administration

March 9

No Parking Without a Plan: Planning for a Successful Technology Implementation

Presented by the IPMI Technology Committee

April 13

Curb Loading Trends (CLT): How to Secure and Leverage Data to Manage, Monetize, and Reinvent the Curb: A Panel Discussion

May 11

Empowering the Parker: The Benefits of True Open Parking Ecosystem

Presented by Curtis Morgan and Jason Sutton

June 15

IPMI’s Mobility Framework in Action

Presented by Carmen Donnell, CAPP and Nathan Berry

Non-members add 25% premium to investment.

Everything You Wanted to Know About EV September 14 Charging But Were Afraid to Ask —EV Charging Basics

Exclusive Sponsor Benefits

November 9

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Opportunity to introduce the speaker for one selected webinar in 2022. IPMI and sponsor to determine two selections. Maximum visibility: Your logo and company slide included in every webinar in the series.

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Receive all attendee lists post-event. One dedicated email sent to IPMI members, timed in coordination with IPMI staff. Content provided and reviewed by sponsor. This benefit only available as part of our Signature Sponsors. Plus all the following benefits

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2022 MARKETING & MEDIA KIT

Parking Work is Emotional Customer Service Work

Presented by Paul Pirhofer, CAPP Presented by Teresa Trussell, CAPP

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Year-round benefit and high visibility on a variety of platforms and vehicles. Your logo on IPMI’s official advertisements in Parking & Mobility promoting the Webinar Series; minimum four ads placed in calendar year.

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Your hyperlinked logo on all promotional emails, the dedicated webpage, and in each calendar event listing on parking-mobility.org.

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Magazine profile: Your hyperlinked logo will be included in an article on the 2022 webinar series in an issue of Parking & Mobility magazine. Social media posts naming your company and tagging your preferred social media platforms as our primary sponsor throughout the year. Right of first refusal as the key sponsor for the 2023 IPMI Professional Development webinar series, if offered fall 2022 for renewal.

Your hyperlinked logo on the registration page, registration confirmation, and follow up emails. Free training: Five complimentary registrations for members of your staff to each webinar ($35 per attendee per session; valued at over $1,900). 18

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Signature Shoptalk Series Sponsor Our Community Speaks Volumes Number of Opportunities: 1 Reach the IPMI member audience and beyond! IPMI Shoptalks are online roundtable sessions offered free to all members and industry professionals. IPMI hosts five virtual Shoptalks on our dedicated platform that are available both live and then on-demand on parking-mobility.org in the Resource Center and on our YouTube channel.

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Investment Levels

Dopportunity to moderate five Shoptalks, withL the O Stwo Shoptalks. and introduce

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Topics to be determined solely by IPMI staff based on the most critical and trending issues.

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EXCLUSIVE: $4,000 to sponsor the entire series of

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September 7

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November 2

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2022 MARKETING & MEDIA KIT

Introduce two Shoptalks in the series; topics and dates to be selected by IPMI staff. Your logo on IPMI’s official advertisements in Parking & Mobility promoting the Shoptalks; minimum two ads placed in calendar year. One dedicated email sent to the IPMI Shoptalk contact list, timed in coordination with IPMI staff. Content provided and reviewed by sponsor, IPMI to send directly to contacts. This benefit only available as part of our Signature Sponsors.

2021 Shoptalk Topics included: ■

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Your hyperlinked logo on the new webpage for 2022 Shoptalk Series.

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Your hyperlinked logo on IPMI calendar event; event appears on home page as the date nears.

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Your hyperlinked logo on emails for confirmation, reminders, and follow-ups to all participants.

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Your logo on post event slides. Coordinated social media campaign for series, tagging your company’s social media handle as a key supporter. Shoptalk promotion for the 2022 series kicks off January 2022. This includes a minimum of three emails promoting the series.

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Curb Management in the Real World: Case Studies and Conversation Data-driven Parking and Mobility Management Diversity, Equity, and Inclusion from Your Perspective Frontline Focus: Defining Our Current Challenges and Successes Hospital/Medical Center Parking and Mobility: Unique Challenges and Solutions Legal and Policy Implications for Cities and Transit in the Wake of COVID-19 Planning for What’s Next: Roadmap to Recovery the Parking, Transportation, and Mobility Industry The University Environment: Planning for Spring and What’s Changed Lessons Learned & Looking Ahead: Our Industry Response to COVID-19.

parking-mobility.org

SPONSORSHIP OPPORTUNITIES

Virtual Learning Labs Your Sponsored Education, Partnered with IPMI Investment $3,500 to showcase your company’s educational content to our community and membership. Limited to two opportunities per company per year. Non-member rate $4,500 per Learning Lab.

Number of Opportunities: 10 You choose the topic. Promote your brand through a presentation that sets you a level above the competition — as a premier subject matter expert in your field. Learning Labs are free for all members and industry professionals to attend. IPMI will host your onehour Learning Lab on our dedicated education platform. We will co-promote the event with you and your team to your target market. Your Learning Lab will be available live and available on-demand in our Resource Library.

You market the event to your clients and leads through email, website, and social media.

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Available dates are first come, first served, and are secured through advance payment: January OLD26

S S D ■ March SOL30 D ■ April 27 SOL D ■ May 18 SOL D ■ June 29 SOL D ■ September SOL 28 D ■ October SOL 26 D ■ November SOL 16 D ■ December SOL 7 ■ ■

February OLD 16

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2023 dates available for purchase online. ■

Listing in IPMI Leader newsletters (Events Section) as an IPMI Learning Lab, with your chosen topic and company name. Three monthly listings begin four months out from your scheduled date. Your hyperlinked logo on IPMI calendar event; appears on home page as the event nears. Your hyperlinked logo on emails for confirmation, reminder, and follow-up to all participants. Three social media posts naming your company and tagging your preferred social media platforms as our sponsor. Registration lists with participant details pre and post event, approximately one week out and immediately at conclusion of event for follow-up. Your recorded Learning Lab posted on IPMI website and YouTube channel. Sponsor receives recording file to post on your YouTube channel and website. Learning Lab marketing promotion kicks off January 2022 with a minimum of three emails promoting the series.

parking-mobility.org

PA R K I N G & M O B I L I T Y M AG A Z I N E A DV E R T I S I N G O P P O R T U N I T I E S — OT H E R

Other Ways to Leverage Your IPMI Membership and Stay Connected

Submit a Blog Post

Submit an Article

Submit News or Press Releases

Engage on Forum, our online member community.

Become an “Ask the Experts” Panel Member

2022 MARKETING & MEDIA KIT

Email editor@parking-mobility.org. Members can post news on our website.

parking-mobility.org

IPMI 2022 Media & Marketing Kit

Articles inside

Introducing the 2022 IPMI Marketing & Media Kit � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �