Parking & Mobility, September 2019 by International Parking & Mobility Institute

INTERNATIONAL PARKING & MOBILITY INSTITUTE SEPTEMBER 2019

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INTERNATIONAL PARKING & MOBILITY INSTITUTE SEPTEMBER 2019 VOL. 1 / N0. 4

FEATURES

Campus Expansion

Growing a corporate campus demands parking innovation. By Bill Smith and Craig Smith

Empowering the Multimodal Journey

What innovations mean for mobility and the way people get from place to place. By Jon Ziglar

Mobility Services and Technology

How curb management is part of the smart city and mobility road map. By Teresa Trussell, CAPP

Taking Control of the Curb

The next generation of parking enforcement will see plenty of change. By David Singletary

Stop Treating the Symptoms

Curing traffic congestion at the source. By Juan Rodriguez

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P THE S O T S ING OM

AT PT E R T M

COVER PHOTO: UCLA TRANSPORTATION

/ EDITOR’S NOTE DEPARTMENTS 4 ENTRANCE Managing the Curb and Work-life Balance By Gary Means, CAPP

6 FIVE THINGS Things Happening with Autonomous Vehicles 8 THE BUSINESS OF PARKING Learning to C.O.P.E. with Culture By Julius E. Rhodes, SPHR

10 PARKING & MOBILITY SPOTLIGHT Lancaster Parking Authority’s Road to APO By Larry J. Cohen, CAPP

14 MOBILITY & TECH Peak Car? By Brett Wood, CAPP, PE

16 ON THE FRONTLINE That's Karma, Vincent By Cindy Campbell

18 THE GREEN STANDARD A Business Model for an Evolving Industry By Trevyr Meade

20 ASK THE EXPERTS 44 IPMI IN ACTION Are You a Trendsetter? By Kathleen Federici, MEd

45 IN SHORT 48 STATE & REGIONAL SPOTLIGHT FTPA Celebrates 40 Years By Mark Santos, PE

50 AROUND THE INDUSTRY

Mind-boggling by Kim Fernandez I WAS PROBABLY IN FIFTH OR SIXTH GRADE when my

mom started collecting stamps from the Mars Supermarket in our neighborhood. Every few weeks for a year or so, she’d turn a small handful in at the grocery customer service desk and come home with a single volume of the Funk & Wagnalls encyclopedia. (This is also how we amassed an impressive collection of wood-handled, dishwasher-safe steak knives and umber-orange-flowered, enameled metal mixing bowls with plastic lids—1970s kids, holla!) The encyclopedia were carefully shelved on the big, faux-wood stand that held our family room television and became my constant companion through high school. “Mom! Can you reset the modem?” I don’t think my kids would know how to use an encyclopedia—or find one, for that matter—if their final grades depended on it. And it wouldn’t be much use even if they did. Information is coming so fast and expectations have changed so much that only the most up-to-the-minute source is acceptable. And I would no more collect stamps to redeem for books or pots or knives than fly to Mars—this is why we pay for Amazon Prime. This isn’t a “you-kids-off-my-lawn” rant, but a real-world example of how fast things change, including generational expectations. My grandmother patiently sewed her family’s clothes. My mom collected stamps so we could do homework at home instead of the library. My kids fuss that our internet isn’t fast enough. And their kids? Who knows, but I’m sure it’ll boggle our minds. And that includes, and might be dominated by, how they get around. Transportation is changing, mobility is a big thing, and a revolution is underway. The authors of this month’s features look forward a bit with articles about intelligence, smart cities, mobility, and the changes we’re going to see. I found their stories fascinating and think you will too. It doesn’t take much more than looking back a bit to realize how different the landscape is going to look in the future—and even in 10 years or so from now. Amazing stuff is happening, and this industry has a big role to play. As always, I love hearing from you—please share your thoughts on Forum (forum.parking-mobility.org) or by emailing me directly. Until next month…

56 PARKING & MOBILITY CONSULTANTS 58 ADVERTISERS INDEX 59 CALENDAR

fernandez@parking-mobility.org

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/ ENTRANCE PUBLISHER

Shawn Conrad, CAE

conrad@parking-mobility.org

Managing the Curb and Work-life Balance

EDITOR

Kim Fernandez

fernandez@parking-mobility.org TECHNICAL EDITOR

Rachel Yoka, CAPP, LEED AP BD+C, WELL AP yoka@parking-mobility.org CONTRIBUTING EDITOR

Bill Smith, APR

bsmith@smith-phillips.com ADVERTISING SALES

Bonnie Watts, CEM

watts@parking-mobility.org SUBSCRIPTIONS

Tina Altman

taltman@parking-mobility.org. PUBLICATION DESIGN

BonoTom Studio

info@bonotom.com COPY EDITOR

Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking-mobility.org or 571.699.3011. For subscription changes, contact Tina Altman, taltman@parking-mobility.org. Parking & Mobility (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking & Mobility Institute. 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: info@parking-mobility.org Website: parking-mobility.org Postmaster note: Send address label changes promptly to: Parking & Mobility 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of Parking & Mobility for members and subscribers only at parking-mobility. org/magazine. Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking & Mobility Institute, 2019. Statements of fact and opinion expressed in articles contained if Parking & Mobility are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPMI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by Parking & Mobility; however, publication is subject to editing, if deemed necessary to conform to standards of publication. The subscription rate is included in IPMI annual dues. Subscription rate for non-members of IPMI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10. Parking & Mobility is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

By Gary Means, CAPP

’M STILL REFLECTING ON THE INCREDIBLE TIME we had at the

IPMI Conference & Expo in Anaheim, Calif., in June. As is typically recommended by most veteran Conference-goers, it’s really advantageous to go to the IPMI show with one or maybe two topics in mind. Staying focused on one or two topics will keep you from being overwhelmed by all the massive amounts of information you can gather or the number of booths on the show floor. In the past, I have arrived with an interest in topics such as efficient lighting, parking access and revenue control systems, garage restoration, and enforcement. This year my interest was curb management, as the City of Lexington is asking LEXPARK to enforce e-scooter parking; also on my mind was ride-share’s effect on evening revenues. I wasn’t disappointed. From the curb management presentation by Charley DeBow; Mike Drow, CAPP; and IPMI's Parking Technology Committee, and the curb management Shoptalk, to conversations at the Expo, there was a lot to take in regarding curb management. Step one for LEXPARK is digitally mapping the curb with more details than we currently document. Balancing the curb is definitely a long-term project. Similar to balancing the changing needs at the curb, I’ve been focusing more on work-life balance. I tend to monitor my phone when I’m not at work, which can create an unhealthy daylight-to-dark, seven-days-a-week work schedule. My wife and I are constantly reminding ourselves that taking time away from work and really unplugging is

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so important. We recently got away for a long weekend, enjoying the great outdoors, and for much of this, I didn’t even have my phone with me or have reception. I was forced to unplug! Personal growth and industry involvement can also provide some balance to our otherwise busy work life. IPMI has many offerings for personal and organizational growth, such as the annual Conference, Leadership Summit, CAPP program, APO program, webinars, publications, and more—all of which have been instrumental in my own development. While I encourage everyone in our industry to immerse yourself into as much of this as you can, you must find the right balance for you and your family. Maybe you should consider going somewhere with no cell coverage or possibly leaving your phone behind and come back recentered and recharged. Then, tackle that curb! ◆ GARY MEANS, CAPP, is executive director of the Lexington Parking Authority and a member of IPMI’s Board of Directors. He can be reached at gmeans@lexpark.org.

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Things Happening with Autonomous Vehicles They’re on the horizon or they’re decades away. Depending on your source, autonomous vehicles (AVs) may be very close or very far from hitting the streets, but either way, the technology marches forward. Here are five recent advancements in AVs that industry professionals might want to keep an eye on.

AUTONOMOUS PARKING IS REAL. Daimler (parent company of Mercedes-Benz) and Bosch received approval to test self-parking cars in a German garage. Users press a button on an app to tell their cars to go park and then do the same thing to summon their vehicles back. The garage was fitted with sensors to tell the cars where to go, and the cars feature blue lights that tell pedestrians when they’re in motion.

CONSIDERATION IS BEING GIVEN to what AVs will mean for people in rural communities. The subject of one research effort is how they’ll affect people in a small Irish town who may live 10 to 15 miles away from anything. When last-mile translates to many more miles, how will shared AVs work? Source: bit.ly/ruralavs.

IT’S NOT HAPPENING AS FAST as everybody thought. GM backed off claims it would have AVs ready for delivery by the end of the year. Cruise, its self-driving subsidiary, announced in July that more testing would be necessary before bringing the self-drivers to market. The move came after claims the company’s cars didn’t recognize pedestrians as well as they should. Testing continues. Source: bit. ly/gmavs.

THAT SAID, ANALYSTS ARE STILL LOOKING to a safer, less expensive environment for people when AVs become status quo. Consulting firm A.T. Kearney detailed what it said would be huge economic benefits and a tremendous amount of time savings when driverless cars become normal parts of the infrastructure. It also said AV technology will advance in waves rather than one big explosion. Source: bit.ly/avstudy.

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DATA IS BEING SHARED to hasten development. Lyft recently released data from its AV research and development to the public, saying sharing data might level the playing field for those working on developing self-driving technology. The company says it will continue to release data and will host a competition to inspire its use. Source: bit.ly/lyftavs.

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7 and Construction Design Technologies www.kimley-horn.com/parking

/ THE BUSINESS OF PARKING /HUMAN RESOURCES

Learning to C.O.P.E. with Culture By Julius E. Rhodes, SPHR

N BUSINESS TODAY AND IN SOCIETY IN GENERAL, we are bombarded with the notion

of culture. In our organizations it is widely believed that if you don’t get culture right, nothing else matters. We also hear that culture eats strategy for lunch.

Confusing Climate and Culture First, I contend that many organizations confuse climate with culture. Think of an iceberg. There is much more to the iceberg beneath the surface of the water than there is above the water. Climate is what’s above the water level and is easily seen. However, we all know the saying “all that glitters isn’t gold.” As it relates to culture, the vast majority of the work that needs to be done is beneath the surface. Foolishly, many people and organizations believe that if an issue isn’t being discussed, it doesn’t exist. Nothing could be further from the truth. I strongly believe that if issues are not being discussed or have been driven underground, that suppression will eventually lead to an explosion. If we did the hard work of bringing those issues to the surface, the situation could be handled in a much more effective manner. 8 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

C.O.P.E. This is where learning to C.O.P.E. with culture comes into play. When this acronym is properly implemented, it can support a well-functioning, welcoming, and inclusive culture where our organizational stakeholders feel valued and supported for their efforts. ■■ C: We must strive to improve communication and civility among all stakeholders. When we do this, it provides the springboard for increased contributions on the part of all stakeholders. ■■ O: We need to be open to opportunities that will allow ourselves and others to get better. This will take commitment and courage; culture isn’t a popularity contest, but its establishment is critical to our success. ■■ P: This represents the need for stakeholders to understand the process and to actively practice and participate in sharing as a tool to increase organization dynamics. ■■ E: This means we have to effectively engage everyone and execute with excellence. No single part of the organization is more important than the other, and we have to meet people where they are and bring them along to where we need them to be. Culture is critical to our continued development and creates conditions for personal and professional growth. ◆ JULIUS E. RHODES, SPHR, is founder and principal of the mpr group and author of BRAND: YOU Personal Branding for Success in Life and Business. He can be reached at jrhodes@mprgroup.info or 773.548.8037.

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Why do so many organizations and leaders get culture so horribly wrong?

Being from Illinois, I vividly remember what University of Illinois basketball coach Bruce Weber said after he was fired. He concluded that he focused too much on wins and losses and not enough on culture. Now head men’s basketball coach at Kansas State University, he has built a program in which culture is the hallmark of his efforts, and the results are paying off in a grand manner. With all of this emphasis on culture, I only have one question: Why do so many organizations and leaders get culture so horribly wrong? Here’s my take:

/ PARKING & MOBILITY SPOTLIGHT/APO

Lancaster Parking Authority’s Road to APO

By Larry J. Cohen, CAPP

HEN I TOOK OVER LEADERSHIP OF OUR MUNICIPAL PARKING AUTHORITY, it looked

and operated like the Wild West. I’ll leave it to my fellow parking professionals to read between the lines. I could never have imagined that fewer than 10 years later, we would achieve the top organizational credential in our industry. Earning the Accredited Parking Organization (APO) distinction is the apex of a climb for the Lancaster Parking Authority (LPA) in Lancaster, Pa. It’s the culmination of years of hard work and getting the right people in the right positions that paid off.

A Checklist The APO is essentially a rigorous checklist. It evaluates every aspect of your parking organization from A to Z, including but not limited to human resources, finances, customer service, marketing, facilities, and operations. Before you decide to begin the APO process, you should take a detailed look at your parking organization. You need to determine if the timing is right. For the LPA, it took a few years of planning, policies, and procedures before we were ready to apply. The LPA manages on- and off-street parking operations for the City of Lancaster. We are an independent municipal authority that operates like a small business. I report to a board of five members appointed by the mayor. The makeup is stated by law. We have approximately 3,650 spaces in six parking garages and surface lots and 1,200+ meters, including 40 multi-space kiosks in our central business district. We also manage the enforcement for a resident permit parking program and provide enforcement for street sweeping as required by law.

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Earning the Accredited Parking Organization (APO) distinction is the apex of a climb for the Lancaster Parking Authority (LPA) in Lancaster, Pa. It’s the culmination of years of hard work and getting the right people in the right positions that paid off.

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 11

IPMI CEO Shawn Conrad, CAE, celebrates Lancaster Parking Authority's APO with Larry Cohen, CAPP, the authority's executive director.

LPA office in Lancaster, Pa.

Our advertised mission is to support the livability, growth, and development of the city for the benefit of residents, businesses, and visitors. The city has enjoyed publicity for its revitalization efforts that started with small businesses, a new convention center, local food scene, and of course the Amish who live throughout the county. We are also known for welcoming refugees from around the world.

and how the APO designation can help your organization. This process requires all your team members to be on board and supportive. The preparation for the APO credential will be time-consuming for at least several months, especially for one or two individuals who take the lead in the process. Be sure you have someone in charge who can handle the process from start to finish.

Instant Credibility

The APO Process

To the public, the APO has provided instant credibility. It is the assurance that the LPA (or your parking organization) is following best practices in everything we do. It is a benchmark of quality that distinguishes us from our peers, and that’s important for our community, whose members may not know anything else about the LPA other than we park cars and write tickets. Earning the accreditation is a detailed process. You should explain to your team why accreditation matters

You should begin by getting a copy of the APO criteria (more than 250 items in 14 categories). Be sure you can meet the 25 minimum requirements. Criteria on your APO application will be reviewed by an independent examiner who you choose and hire from an approved list and who will visit and conduct an onsite visit to your garages and internal operation. The onsite visit usually takes two days. Make sure your facilities are “dressed to impress.”

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In the end, earning the APO is a commitment to ongoing evaluation and quality improvement, and it just makes good sense for parking organizations to participate in it.

Scalability One factor driving our accreditation endeavor was to review that we could run with the “big boys” when comparing our parking organization to much larger parking programs. The APO process shows it is scalable. We found out that the LPA operates its parking facilities and operations at much the same level of efficiency, sustainability, and quality as much larger parking entities. I’m proud that the LPA is the first third-class (a designation by the Commonwealth based on population) parking authority to receive accreditation in Pennsylvania. We follow in the footsteps of our much larger cities of Philadelphia and Pittsburgh, showing that we can provide parking operations on the same scale as organizations with much larger staffs and budgets.

we issue by educating people about how to comply with parking requirements, and we continue to prioritize customer service over revenues. In the end, earning the APO is a commitment to ongoing evaluation and quality improvement, and it just makes good sense for parking organizations to participate in it. I thank my peers and staff within the IPMI for their vision to deliver a first-class program we can all be proud of! ◆ LARRY J. COHEN, CAPP, is executive director of the Lancaster Parking Authority. He can be reached at lcohen@lancasterparkingauthority.com.

Celebrations Receiving the APO was the highlight of our year. We welcomed IPMI CEO Shawn Conrad, CAE, to our public board meeting in February 2019 to present the accreditation. Conrad recognized the LPA as “a parking organization that adheres to a strict code of ethics and meets national and internationally endorsed standards for professionalism, accountability, responsibility, and performance.” We also invited our mayor and other elected officeholders to attend. We received several commendations and citations from the state. We sent out a press release and posted the event on social media. We created a logo cake and invited our staff to participate in the event. And we are proud to use the logo on our print publications and marketing materials.

Pushing the Boundaries in Strategic Planning What does the APO mean to us? We view it as a benchmark of excellence and recognizing best practices in parking management and operations. The APO credential further allows us to push the boundaries of a traditional municipal parking authority moving forward. We revise our strategic plan every three to five years. New initiatives include expanding our portfolio by managing properties outside our authority and providing consulting services to nearby communities. Most recently, two strategic goals could be seen as counterintuitive: We want to reduce the number of parking tickets

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/ MOBILITY & TECH

Peak Car?

By Brett Wood, CAPP, PE

WAS IN GRAD SCHOOL AT THE TURN OF THE CENTURY, learning my trade in transporta-

tion planning, which would eventually fall headlong into parking planning. I remember one class in which my graduate research professor spoke about transportation trends. The discussion specifically focused on how for the entirety of the modern life of the automobile the number of vehicle miles traveled (VMT) grew steadily.

For many of the thought leaders in the transportation industry, that disruption was the Great Recession. Gas price increases, pay stagnation, and massive disruption to our financial well-being seemed to be the catalyst that would reverse the driving trend. This theory was called Peak Car—the plateauing and eventual reduction in miles traveled, auto reliance, land disruption, and pollution the automobile has borne for the last 100 years. And for some time, they were right. From 2007 to 2012, the annual VMT in the U.S. slowly decreased. The average annual miles driven per capita dropped below 10,000 miles per person for 14 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

the first time since the turn of the century. It seemed that Peak Car had occurred, and people were changing course.

Changing Our Ways? Then, in 2012 something shifted. VMT started to escalate, while auto sales returned to pre-recession levels and are steadily climbing. All of this came at a time when teenagers and young professionals began to delay or decline the decision to get a driver’s license (since the mid 1980s, the rate of 16-year-olds getting driver’s licenses has dropped almost 50 percent), and a greater number of professionals started to live in urban areas that support a less car-dependent lifestyle. The diverging courses were perplexing. This begs a not-so-simple question—are we changing our ways or are we reverting to our historical patterns? A few thoughts might provide context to the actual answer: ■■ Coming out of the Great Recession, the rate of millennials owning an automobile was relatively low. This makes sense given the financial situation for college graduates entering the workforce. But as their financial situation improves and they start families, it becomes more reasonable to accept that they might own an automobile, even if it is not their only form of transportation. ■■ The U.S. population continues to increase. Even though the pace of our growth is at an all-time low, we are still growing. And while most of our population is moving toward urban centers, the net effects of growth with migration continue to push increases in rural areas that may not have the infrastructure to support a non-automotive lifestyle.

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Yes, there were small declines during the gas shortages in the 1970s and recessions in the 1980s, but the auto industry always recovered and the average user continued to drive more and more. My professor said that while this trend was interesting, we almost certainly would see some disruption in our lifetime that ended or reversed this steady climb in driving.

The time is now for the parking and mobility industry to take the reins and begin to shape the future of our industry and the world around it.

■■ The

popularity of transportation network companies (TNCs) and the ride-share model has created a new wave of single-occupant vehicles that are moving between paying trips, creating more and more miles traveled. The combination of these three elements paints a clearer picture of the change we are seeing. While annual VMT has seen a sharp increase in recent years, that per capita VMT value is increasing at a much slower rate. More people are on the road for professional-driving related trips, but fewer miles are traveled per person because we have more options to rely on.

manage and shape these practices to support a more efficient and multifaceted future. The time is now for the parking and mobility industry to take the reins and begin to shape the future of our industry and the world around it. ◆ BRETT WOOD, CAPP, PE, is a parking planner with Kimley-Horn and co-chair of IPMI's Research Committee. He can be reached at brett.wood@ kimley-horn.com.

Getting to Peak Car Therein lies the opportunity to truly reach a level of Peak Car defined by those thought leaders (and my professor). Given the proliferation of mobility options in the industry today, we have a distinct opportunity to shape a future that experiences Peak Car. A few examples: ■■ Better driving and parking policies to motivate behavioral change such as congestion pricing, demand-based parking pricing, fringe park-and-ride to reduce vehicular access into urban centers, and better information to find parking to reduce miles related to cruising. ■■ Providing better options for daily decision-making can help people in urban and urban fringe areas to intelligently choose the cheapest, fastest, and most sustainable option for commuting every day. Data sharing, navigation engines, and user-choice applications can stimulate a much smarter transportation system. ■■ Better integration of connected vehicles and transportation systems and the upcoming proliferation of autonomous vehicles can help reduce redundant trips and support more efficient use of TNCs. ■■ Implementing micro-mobility options that help connect first- and last-mile options and make transit trips a more reasonable and feasible solution for travelers. As professionals in this industry, we have the ability to PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 15

/ ON THE FRONTLINE

That’s Karma, Vincent By Cindy Campbell

NE OF THE RUNNING JOKES I HAVE WITH FRIENDS centers on the theory that I

Let’s focus on the concept of karma for a minute. It’s been said that there is no such thing as luck and that we make our own luck. I believe the same can be said about having good karma. To illustrate, let’s consider a recent travel experience I had: One of my flights was delayed, causing me to miss connections. The end result was a two-hour Uber ride to arrive at my final destination. Fully anticipating a long, unpleasant ride, I dreaded requesting the car. But rather than creating a self-fulfilling prophecy, I did a little self-talk, changed my attitude and outlook, and decided it actually had the potential of being an interesting journey.

Meeting Vincent Driver “Vincent” called me in advance of his arrival. He knew the curb designated for transportation network companies would be chaotic and wanted to coordinate with me in advance of the pick-up. Once at the curb, he exited his car and greeted me with a warm smile and a handshake: “Welcome! Let’s get you settled in for a comfortable ride.” He knew this was going to be a long 16 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

trip and made the effort to put my mind at ease. With his congenial approach, Vincent had already conveyed that this trip would likely be a pleasant experience. As he drove, we chatted about the challenges with air travel and about our respective families. Vincent had served as a pilot in the Air Force. After his military service, he worked as a special assistant to a now-retired airline CEO. Vincent saw this executive as a mentor who projected a professional passion for always putting the customer first. That revelation led to a conversation on the topic of how badly people sometimes treat customer service representatives. I told him stories about the parking and mobility industry and the disrespectful attitudes and behaviors our frontline professionals encounter. “You know, I’d never really considered what you folks have to deal with. That’s gotta be a tough job!” Vincent was right. It can be tough. As service professionals, we understand that people can be downright mean and disrespectful. They can be intolerant, dismissive, and unwilling to take personal responsibility.

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have good parking karma—or is it CARma? (I digress.)

The Good Stuff I told him, “While that’s true, I also have to say that on a daily basis, we encounter plenty of good people. Kind people. People who recognize and appreciate what we do to keep everything circulating and safe. The problem is when we fail to recognize this, when we only remember and recognize the unpleasant contacts, it can make our work life so much less fulfilling.” For the rest of the drive, we shared positive, sometimes funny, stories about people we had each encountered over the years. Time flew. Two hours later, we arrived at my destination. Vincent got out of the car and placed my bags on the curb. He shook my hand again. “Ms. Campbell, this trip has been the highlight of my week. I can’t entirely put my finger on why, but I feel happier—and that was a long drive! Thanks for that.” That’s karma, Vincent.

A chance encounter presented the opportunity to extend a positive attitude, or karma, toward another person in hopes that he would return the favor. On this day, my effort was not in vain. The reality is that I could have missed out on an amazing human encounter had I not caught myself and adjusted my attitude. We can be our own worst enemy when it comes to dealing with the bad attitudes hurled our way. When we choose to extend the proverbial olive branch to others—even when they don’t seem to deserve it—we sometimes have the ability to turn a negative encounter into something special. ◆ CINDY CAMPBELL is IPMI’s senior training and development specialist. She is available for onsite training and professional development and can be reached at campbell@parking-mobility.org.

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/ THE GREEN STANDARD

A Business Model for an Evolving Industry By Trevyr Meade

UR INDUSTRY NOW STANDS AT A MAJOR INFLECTION POINT. In just a few short years, we’ve

seen the foundation for a new mobility paradigm take shape, the emergence of climate- related risk, and people’s expectations for business’s role within society evolve. These changes have created a tremendous opportunity, but thriving in this more fluid and complex environment will require a new business model—one that enables organizations to be more nimble and better integrated within the ecosystems they operate. Luckily, such a model exists: corporate social responsibility. and concessions partners and communicate with our employees and passengers to achieve our ambitious sustainability goals. Having as many conversations as we can, both with individuals and groups, ensures that we can be responsive to the needs of all community stakeholders.”

Broadening Focus At its core, corporate social responsibility is about broadening an organization’s focus from the bottom line of an income statement to a holistic accounting of all its stakeholders’ needs. Businesses that embrace this model create feedback loops that increase awareness of emerging risks and opportunities. As the

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Investopedia defines corporate social responsibility as a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. This framework provides a pathway for businesses to connect with and better understand the needs of all stakeholders who affect their business, whether customers, business partners, employees, policy-makers, technology innovators, the public, or the environment. “Stakeholder engagement is absolutely critical to our operations,” says Scott Morrissey, senior director of sustainability at Denver International Airport in Colorado. “The airport community is so large and varied that we need to work with our airline

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pace of change within our industry hastens, businessAs the impacts of a changing climate become es that identify these risks and opportunities most clearer, understanding your business’s relationship quickly will be positioned to adapt and thrive. with the environment will become a basic requirement The transportation evolution is just one example of for success. Moving forward, those businesses that do how the business of parking and mobility is changing. not understand how resource constraints and severe In 2010, catching a ride in more than 700 cities by weather events will impact their organization will hartapping your cellphone, choosing to commute via a ness substantial unknown risk. shared electric scooter, or experiSociety is also now demanding encing a fully autonomous vehicle more responsibility from corporaWhen seeking work, was unthinkable. While these and tions. The public no longer believes a similar trend is other innovations have affected that merely limiting environmental our industry, the true extent of the harm constitutes responsible busiclear: 75 percent change these technologies will bring ness. Eighty-one percent of responof millennials (30 is yet to be realized. For example, by dents to The Conference Board’s percent of today’s 2030, 125 million electric vehicles are Global Consumer Confidence Survey workforce) are willing feel strongly that companies should projected to be on the road, and the shared micro-mobility market in the help improve the environment. to take a pay cut to U.S. could grow to $300 billion. When seeking work, a similar trend work for a socially “Installing mobility ameniis clear: 75 percent of millennials (30 responsible company. percent of today’s workforce) are ties such as bicycle parking and electric-vehicle charging stations has willing to take a pay cut to work for enabled us to lower our environmental impact while a socially responsible company. Meeting legal envienhancing the tenant experience,” explains Edmée ronmental standards is no longer sufficient. High-perKnight, sustainability manager at Unico Properties. forming businesses today must understand how they “It is important for us to stay abreast of new mobility affect society and the environment and demonstrate solutions as they come online so we can understand to their communities and employees that they are their potential to augment our sustainability work and striving to improve that impact. improve access to our buildings.” The transformation our industry is undergoing Engaging with innovators and policy-makers who will create immense opportunity but will also bring are shaping the future of emerging transportation about new risks. Engaging with all the stakeholders technologies has become critically important to busiwho impact your organization provides a clear path nesses operating in our industry. for managing what will be a dynamic future. Corporate social responsibility is a framework for managing The Real Risk stakeholder engagement that enables you to adapt A broader trend that’s emerged in recent years is to new opportunities and mitigate risks before others climate risk becoming real. In 2018, asset manager are aware they exist. Embracing this framework will Schroders assessed 11,000 listed global companies enable your organization to thrive in what is quickly and estimated that accounting for physical climate risk becoming a much more complex and fluid parking and could, on average, reduce their value by 2 to 3 permobility industry. ◆ cent. Given this information, Moody’s recent purchase of a majority stake in Four Twenty Seven comes as no TREVYR MEADE is certification program surprise. Four Twenty Seven evaluates physical risks lead with Green Business Certification, Inc. and a member of IPMI’s Sustainability associated with climate-related factors and other enCommittee. He can be reached at tmeade@ vironmental issues. To date, the relatively young comgbci.org. pany has developed a data set that covers over 2,000 listed companies. PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 19

ASK

THE

EXPERTS What would you teach parking enforcement officers to keep them safe on the job?

Vanessa Solesbee, CAPP

Roamy R. Valera, CAPP

John W. Hammerschlag

David Hill, CAPP, MA

Parking and Transit Manager Town of Estes Park, Colo.

CEO, North America PayByPhone

President Hammerschlag & Co., Inc.

CEO Clayton Hill Associates

PEOs should exercise and stretch regularly, wear comfortable walking shoes and a visible safety/ security vest, dress appropriately for the weather, and participate in professional de-escalation training.

How to deal effectively and fairly with customers in a modern systems environment. It’s not like the old days.

Before they go into the field, our parking ambassadors participate in a multi-day training course that includes verbal deescalation tactics and self-defense training with the police department. Staff also complete periodic online and inperson training courses on topics like situational awareness and ALICE to keep the topic of safety fresh in their minds.

There is no greater tool for a parking enforcement officer than the skill set to communicate, but specifically during confrontation. Mastering the ability to understand how to handle a customer interaction is essential for the job.

Mark Lyons, CAPP Parking Manager City of Sarasota, Fla. Parking enforcement officers need to provide accurate but simple and friendly messaging to everyone they encounter and always have an exit strategy in case it’s needed. Never place yourself in front or behind a vehicle with a driver in the car.

/ HAVE A QUESTION? Send it to editor@parking-mobility.org and watch this space for answers from the experts.

The opinions and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking & Mobility Institute or official policies of IPMI.

20 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

THE MOBILITY REVOLUTION 2019 NPA CONVENTION & EXPO

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NETWORK with like-minded parking professionals at our Red Carpet, Red Shoe reception.

EARN credit hours for NPA’s Certified Parking Professional (CPP) designation. (6 hours)

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Expansion demands

parking

innovation By Bill Smith and Craig Smith

HEN IPMI VISITS SAN ANTONIO, TEXAS, NEXT JUNE, Conference & Expo

attendees will have a chance to see an innovative parking project. H-E-B, the Texas-based grocery retailer, is close to completing the development of a new five-level parking garage that will provide 744 spaces to employees and visitors to the companyâ&#x20AC;&#x2122;s historic Arsenal Campus. This parking project apart is set apart because the new garage is located across the busy, four-lane Cesar Chavez Boulevard from the campus and features a skybridge pedestrians can use to safely move to and from the parking garage.

PARKING-MOBILITY.ORG PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITYâ&#x20AC;&#x201A;23

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PHOTOGRAPHY PROVIDED BY ??

The project is part of a The garage was designed The completed garage beautifully to architecturally complelarger expansion of H-E-B’s headquarters campus, which ment H-E-B’s historic headachieves its architectural goals has created the need for more quarters building, which has while providing a safe and parking. The parking garage played an important role in convenient parking experience. and bridge project is part of San Antonio’s history. The a $100 million master plan, building was originally esunder which the company plans to add 1,600 employtablished as an arsenal and is still known as The Arseees to its downtown headquarters by 2030. nal. It was established as the predecessor to Fort Sam As might be expected, it was challenging to find the Houston and supplied ammunition and provisions necessary space to develop parking in this bustling to troops in four armed conflicts, beginning with the area, but the development team came up with a soluCivil War. tion that permitted H-E-B to build the new parking faGiven the historic importance of H-E-B’s headquarcility within the corporate campus. The addition of the ters building, it was imperative that the new garage skybridge ensured that the new development provides complement it architecturally while fitting seamlessly safe and convenient parking for employees and visitors into the neighborhood. To achieve this, the garage was without affecting traffic on the busy street. constructed with a mix of materials that included steel, “Success often leads to a need for more parking,” concrete, metal screening, metal fencing, D’Hanis says Casey Wagner, executive vice president and manbrick, and other masonry elements. The completed gaaging director of the Houston office of Walker Consulrage beautifully achieves its architectural goals while tants, the parking consultant on the project. “Meeting providing a safe and convenient parking experience. that additional need often requires creativity, and this The five-level deck boasts a number of amenities project stands out in that regard. The entire team, designed to improve the parking experience, including starting with the owner, showed a truly creative spirit.” rows of rooftop-shading trellis aligned above the parking spaces to provide shade and reduce the garage’s Meeting Increased Parking Need carbon footprint. LED lighting is used throughout the In a sense, developing necessary parking was the simgarage to enhance visibility and improve safety while ple part of the project. There was an existing parking reducing operational costs through enhanced effilot on which the new structure could be built, which ciency. Extensive landscaping improves the project’s served as the project footprint. aesthetics while further reducing the garage’s carbon

footprint. Finally, wire fencing is used to establish the borders of the parking complex. “Improving the parking experience is a vitally important consideration when you design a parking facility on a corporate campus,” Wagner says. “If employees can park their vehicles quickly and conveniently, they can get to their workstations or to meetings more efficiently and in a better frame of mind. The work day is much more pleasant for employees when it gets off to a good start in the parking facility, and those employees are typically more productive and effective at work. The Arsenal Building garage accomplishes all of these goals.”

Reaching for the Sky What really stands out about the new garage is a pedestrian skybridge that allows pedestrians to safely walk to the Arsenal Building. One of the most challenging aspects of the project was to create a way for drivers to traverse the busy four-lane Cesar Chavez Boulevard after they park their vehicles. Of course, safety wasn’t the only consideration. Traffic management can be a nightmare for such a busy street, particularly when it needs to accommodate large numbers of people crossing the boulevard on foot during peak commuting times. The skybridge was an obvious solution but one that had the potential to fall into the “easier-said-than- done” category. The historic nature of the Arsenal Building was a potential roadblock. In a city like San Antonio that’s acutely aware of its history—and justifiably proud of it—it can be difficult to gain the necessary support for development that will fundamentally alter the architectural personality of the area. That’s one of the reasons the San Antonio Conservation Society has traditionally balked at the idea of skybridges. Potential opposition was avoided through the creation of a design that ensured the skybridge would complement local design while standing out as an architectural marvel on its own. San Antonio is a city of bridges. If you’ve had the privilege of visiting the city’s Riverwalk or taking a boat trip along the San Antonio River, you’ve experienced them. The South Alamo, Lojoya, Presa, Navarro, St. Mary’s, Market, Commerce, and Crockett bridges allow residents and tourists to cross the San Antonio River to visit its world-famous shops and restaurants. This skybridge was designed to evoke the historic bridges along the San Antonio River and complement the city’s beautiful landscape. Designed by project architect Ford, Powell & Carson, it is constructed of cast concrete with chipped edges and stacked clay tile.

The work day is much more pleasant for employees when it gets off to a good start in the parking facility, and those employees are typically more productive and effective at work. The Arsenal Building garage accomplishes all of these goals. Casting the necessary concrete and installing the skybridge onsite would have required closing Che Guevara Boulevard for several days, which wasn’t really an option. As such, the skybridge was built offsite with precast concrete and delivered to the site in three sections, which were then assembled and lifted into place in a single night, while traffic was negligible. The finished skybridge is 160 feet long and 10 feet tall by 10 feet across. It stands 27 feet above the busy four-lane roadway. “The pedestrian bridge connecting the garage to the Arsenal Building was the ideal solution,” Wagner says. “It’s an essential element of the parking program because it provides safe and convenient access to and from the garage, while minimizing the impact of the parking garage on traffic in the area. “It’s also a stunning addition to the local architecture,” Wagner continues. “The way it reflects San Antonio’s character is tremendous.” ◆ BILL SMITH is principal of Smith-Phillips Communications and contributing editor to Parking & Mobility. He can be reached at bsmith@smith-phillips.com.

CRAIG SMITH is a freelance writer. He can be reached at smithcw48@gmail.com.

PROJECT DETAILS Location: San Antonio, Texas Owner: H-E-B Development team: Walker Consultants, parking consultant and structural engineer Ford, Powell & Carson, architectural firm Whiting-Turner, general contractor Number of parking spaces: 744 Levels: Five elevated decks and two bays Estimated construction budget: $19 million

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powering Multimodal Journey the

By Jon Ziglar

ODAY’S INNOVATIONS ARE FUNDAMENTALLY CHANGING the way people live.

We’re hearing more and more about technologies that are autonomous and electric, connected and shared, and on-demand and in real-time. We’ve seen a rise in ridehailing companies like Uber and Lyft, car-sharing companies like Car2Go and Zipcar, bike-sharing and scooter-sharing networks, mass-transit systems, intermodal transportation, autonomous vehicles, alternative fuel, and artificial intelligence. These shifts in the industry have widely affected the way mobility professionals are doing business as their jobs become increasingly integral to the design, management, and operations that provide consumers with multimodal efficiency.

ISTOCK / MHJ / NICKYLARSON974 / BONOTOM STUDIO

The Mobility Landscape Today’s mobility solutions are enabling people to move around more freely than ever before. As these solutions continue to evolve and expand, it’s not about which mobility player is going to win in the end, but about how all of the available options fit together to create a seamless mobility journey for the consumer. User experience is continually being elevated in every single aspect of our lives, and each mobility player that has disrupted the market in recent years has contributed to the phenomenon we’re all experiencing: a technologically optimized experience with transportation and mobility. By offering users different transportation methods to get from place to place, mobility solution providers are enabling them with the option to choose which method or combination of methods is most convenient. While cars remain the default for many urban trips,

other transportation options are a key component of the consumer journey. In reality, some hybrid of these mobility solutions is what’s going to actually make our lives easier. And as the options diversify, the potential for a truly interconnected mobility experience actually becomes more realistic.

The Multimodal Consumer ParkMobile recently conducted a survey with over 500 users to see what mobility services people are engaging with beyond the app. We began our research by defining today’s most common modes of transportation in urban environments: 1) walking, 2) scootering, 3) biking, 4) driving a personal car, 5) ride-hailing (i.e. Uber, Lyft), 6) car-sharing (i.e. Car2Go, Zipcar), and 7) public transit. Our survey results confirmed that users are engaging with all of these modes – proving our hypothesis that consumers across the board are using a variety of PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 27

option to request a driver on-demand. Maybe you’re going out to dinner and plan to have a few glasses of wine. Or you’re going to the airport and you don’t want to deal with parking. Ride-hailing provides a good alternative in certain situations even if you own a car. According to a study by the Pew Research Center, roughly two-thirds (64 percent) of regular ride-hailing users (“regular” defined as those who use ride-hailing services on a daily or weekly basis) say they own a personal vehicle. Interestingly, household vehicle ownership has actually increased in the cities where Uber and Lyft are most heavily used. (CityLab)

Which of these modes are people engaging with the most? Public Transit Public transit was the most popular mode of transportation, with 55 percent of respondents engaging with public transit every month. Despite owning a car, 13 percent of respondents actually engage with public transport more than 10 times per month. For their daily commute, many of these consumers drive their car to the nearest public transit station before taking the bus or train to work. This scenario defines a clear intersection between parking and transit: car-owning consumers often use their cars to get to the nearest transit station in the first place, and before they can board the bus or train, their cars need to be parked in the transit lot. Ride-Hailing Our survey results showed that 54 percent of our respondents use a ride-hailing service every month. Again, we see that car-owning consumers still engage with alternate mobility services to get from place to place. In this case, the majority of consumers are now engaging with ride-hailing—proving that while consumers may own a car, they still like having the 28 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

Car-Sharing Following bike and scooter-sharing services, 31 percent of respondents said that they engage with a car-sharing service on a monthly basis. Car-sharing companies, such as Car2Go, Zipcar, and Turo, are currently on the rise, especially as the traditional concept of car ownership is evolving with the rise of various on-demand mobility services. Turo now offers cars in over 5,500 cities and 300+ airports across the United States, Canada, and Europe. By 2024, it’s predicted that the car-sharing market will be worth $11 billion due to its financial benefits to consumers. (Marketwatch) By moving away from car ownership, consumers eliminate the costs incurred to purchase, insure, and maintain the vehicle over time. The Intermodal Commute Interestingly, 70 percent of our survey respondents have used multiple mobility services in a given day. A consumer’s day is now intertwined with several modes of transportation for traveling most efficiently between destinations. For example, you might use

INFOGRAPHS PROVIDED BY ???

mobility solutions to get from place to place in the most efficient way. Today’s consumer is, in fact, multimodal.

Bike-Sharing and Scooter-Sharing In the past few years, we’ve seen an explosion of bike-sharing companies, such as Citi Bike and Divvy, and scooter-sharing companies, such as Bird and Lime, hit cities. Bird is now available in over 120 cities after only two years on the market, and the company’s success has made it the fastest start-up to reach a $1 billion valuation. (QZ.com) Uber recently entered the bike and scooter-sharing space with Jump and a heavy investment into Lime, while Lyft acquired Motivate in July 2018. Even though bike and scooter-sharing services are relatively new to the market, a striking 40 percent of people we surveyed are now using those services every month.

public transit to get to and from work. To grab lunch with your coworkers, you might take a bike-share to a restaurant nearby. After work, you might use your personal car to drive to the grocery store, where you’re required to use a parking app to pay for a spot in the deck. Later that evening, you might use a ride-hailing service to grab drinks with a friend. Our research indicates that 48 percent of users have used multiple mobility services when navigating to a single destination—an experience that goes from “multimodal” to “intermodal.” For example, to get to work, you might drive and park your car at the nearby transit station, board the train, get off at the stop six blocks from your office, and then take a scooter-share the remainder of the way. In this example, you engage with three modes of transportation in your daily commute— your personal car, public transit, and a scooter-share. And while this commute does involve multiple touchpoints, it’s the combination of options that ends up saving the consumer the most time and money.

The Demand for Interconnected Technology During the last decade, we’ve become used to doing everything on our phones. We order whatever food we’re craving, map to our next destination, check out various account balances, and communicate with others around the world. Mobile apps have fundamentally transformed nearly every aspect of our lives, and with the steady increase in population density that urban communities have been experiencing, the demand for interconnected technology is greater than ever. By providing access to the many mobility solutions on the market, cities are providing people with a better way to get where they are going, while also enabling them to make a smarter choice around which option or combination of options is most effective for them. REACH NOW, a leading provider of mobile transit

tickets, partnered with Juniper Research to analyze the evolution of urban mobility and subsequent emergence of Mobility-as-a-Service (MaaS), which is defined as “urban transport solutions that are integrated into a single platform by which users can determine the best route and price across several end-to-end travel services and modes, according to real-time data such as traffic conditions, time of day, and demand.” The result of an effective MaaS initiative is a city that helps people on the move while reducing congestion in the process. In the very near future, this will become the norm. There will be one app that allows consumers to design the most efficient, customized mobility journey for wherever they need to go. These consumers will be able to access every available mobility service from a single touchpoint, ultimately unifying their entire experience. Our research informed us that 38 percent of those we surveyed are interested in a feature in their mobile parking app that allows you to reserve a scooter near the location where you are going to park. This shows that users are interested in an interconnected experience where they will be able to utilize multiple mobility services from one place. As the industry moves forward, it is important to consider how we’re creating a cohesive experience for customers. We must partner together to identify opportunities to reduce friction for users by enabling them with an interconnected, one-stop-shop solution for all of their mobility needs. Now and into the future, we should be prepared to keep learning from our users as we dramatically change the way we think about moving people from point A to point B. ◆ JON ZIGLAR serves as CEO of ParkMobile. He can be reached at jz@parkmobile.io.

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 29

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excellence –

– p R o f e s s i o n A l R e c o G n i t i o n A wA R d s – – m A R k e t i n G A wA R d s –

ENTER IPMI’S NEWLY REVAMPED AWARDS PROGRAMS! Time to shine. Submit your best projects, people, and programs before November 15, 2019. New categories and criteria recognize excellence in our changing industry – find out more today.

Visit parking-mobility.org/awards for details.

IPMI Lauches Revamped Awards & Recognition Programs

PMI’S ANNUAL AWARDS AND RECOGNITION PROGRAMS

celebrate individuals and organizations in the parking, transportation, and mobility industry. Winners in three major award categories—Awards of Excellence, Professional Recognition Program, and Marketing—exemplify industry excellence.

Awards of Excellence Showcasing outstanding parking and transportation facilities and innovative programs in a number of categories, the Awards of Excellence require a formal entry submission and judging process. Many winning projects receive state, regional, national, and international media coverage. Owners, operators, and all project team members may submit their projects in these categories: ■■ Best Design of a Mixed or Multi-Use Parking & Transportation Facility. ■■ Best Design of Parking Facility. ■■ Best Design/Implementation of a Surface Parking Lot. ■■ Innovation in Mobility, Transportation, or Parking Program. ■■ Best Parking/Transportation Facility Rehabilitation or Restoration. ■■ Award for Excellence in Sustainable Design. ■■ NEW: Award for Excellence in Sustainable Management. ■■ Award for Excellence in Architectural Design. ■■ NEW! Award for Excellence in Innovation (in Mobility and Parking Planning).

The awards submission process will open September 12, 2019, and close November 15, 2019. Join us in honoring our award winners at the 2020 IPMI Conference & Expo, May 31- June 3 in San Antonio, Texas.

Professional Recognition Awards Professional Recognition Awards recognize the individual contributions of parking, transportation, and mobility industry professionals—our industry’s best. Entrants for these prestigious awards may be self- or peer-nominated. Nominees must be IPMI members in good standing and there is no nomination fee. Categories include: ■■ Industry Professional of the Year. ■■ Organization of the Year. ■■ Emerging Leader of the Year. ■■ NEW! Professional Excellence Award. This new category recognizes all staff, from the frontline to management. Awards will recognize outstanding performance in a variety of areas, which may include Customer Service, Operations, Marketing, etc.

Marketing Awards These awards recognize outstanding marketing, public relations, and communications programs with the parking and mobility sector. Organizations may submit multiple submissions, but can only win one marketing award. IPMI encourages submissions in all marketing endeavors, and possible categories include: ■■ Best Mobility Marketing Program ■■ Best Parking Marketing Program ■■ Best Social Media Program ■■ Best Rebranding Campaign

IPMI offers a streamlined awards entry process via a sophisticated online platform. We encourage entries from all market segments and sectors; all IPMI members are invited to submit in all categories. Submit your best people, programs, and projects—and be sure to share great pictures and visuals as part of the process. Download comprehensive awards details and entry criteria at parking-mobility.org/awards.

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 31

Mobility

Services and How curb management is part of the smart city and mobility road map.

By Teresa Trussell, CAPP S A PARKING INDUSTRY VETERAN, I have been

reading this magazine for approximately 17 years, and I must say I have never seen more excitement than at this moment over a single topic: curb management. As I read each article, I find myself thinking about the concept of the smart city and smart mobility and how these services relate to technology.

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Defining the Terms Before we dive into the smart city and mobility road map, it is important to define what smart city and smart mobility means. The first time I read this phrase I thought to myself, “What, were we a dumb city before?” My answer was yes—in a sense! Smart City Data has provided cities and operators with the necessary information to make informed decisions that would have previously been made on assumptions or manual counts. Having access to this data in real time provides identifiable patterns that allow decision-makers to continually adjust their transportation and parking processes. This data is a result of technology implementations on both the transportation and parking home fronts. The International Data Corporation defines a smart city as development based on smart initiatives

ISTOCK / PICKBIZ

I cannot help but picture curb management as a waypoint on the road map, rather than the destination itself. Curbs did not suddenly just appear—we’ve all been backing into them for years while trying to parallel park and hoping no one noticed—so why is it just now an issue? The answer is quite simple and takes us all back to our economics 101 class: supply and demand. A recent shift to urban and alternative transportation methods as well as the proliferation of smartphones as a connected resource have resulted in competing needs for the curb areas, which can no longer be considered as only parking (or no parking) zones, loading and unloading areas, and utility agency-use regions. This shift has pushed cities and parking operations into rethinking their transportation and parking models with a desire to create a dynamic downtown region that’s built around the smart city and smart mobility road map.

combined to leverage technology investments across an entire city with common platforms increasing efficiency, data being shared across systems, and IT investments tied to smart missions. A common goal shared from city to city is to improve the lives of its citizens and visitors. By combining this common goal and the concept of data, the smart city uses technology to connect various components across the city to derive data and improve the lives of its citizens and visitors. Smart Mobility This concept is a new way (or perhaps a return to a former way) of thinking about how we get from point A to point B with an emphasis on moving people rather than cars, zero emissions, and a cleaner, safer, and more efficient urban district. These modes of transportation include scooters, bicycles, buses, light rail trains, subways, streetcars, taxis, autonomous vehicles,

electric vehicles, walking, pedicabs, and ride-share vehicles. Smart mobility is often designed around five key principles: ■■ Safety: Reduction of injuries and fatalities and an urban environment that is safely walkable. ■■ Clean Technology: Transportation modes focused on zero-emissions. ■■ Integration: Connecting the dots of transportation modes from door-to-door with route planning using technology as well as connections with city resources outside of parking and transportation needs. ■■ Efficiency: Moving people to their destinations with minimal disruption. ■■ Flexibility: Consumers have options regarding modes of transportation that suit their individual needs and preferences. The link between smart cities and smart mobility is the direct connection between data gleaned from PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 33

technology in support of the smart mobility concept and ultimately increasing usage of alternative transportation options and connect the dots for consumers. Through data usage, apps can allow consumers to plan routes that avoid traffic congestion, locate parking while avoiding congested parking areas, and use various modes of alternative transportation for the first and last miles. Likewise, operators can use this same data to improve safety within the city by identifying an issue before it is problematic—such as changing traffic patterns. Combined, we have a definition of a smart city using the smart mobility concept as a city that uses technology to connect various components across the city to derive data and improve the lives of its citizens and visitors by offering various forms of transportation options focused on a cleaner, safer, and more efficient environment.

Creating the Smart City and Mobility Road Map Our world is becoming more urbanized than ever before. By 2050, more than 60 percent of the world’s population is expected to live in cities, and public and private companies, as well as federal, state, and city governments, are getting involved to make the connection between people and the city itself. This includes rethinking the former downtown model. Studies say parkers account for 30 percent of circling traffic. Parking apps are addressing this by directing people to available areas. As the focus on smart mobility increases, a shift in the parking model must also occur. Limited land access requires parking outside city regions with a dependency on the first and last mile revolving around smart mobility—or mobility-as-a-service (MaaS). The objective of MaaS is to provide an alternative to private vehicle use while reducing traffic congestion in a way that is convenient, sustainable, and a cheaper option to traditional transport. When considering the way in which this transforms the downtown districts, a direct competition is created between the increasing city population and the alternative transportation modes, which creates a safety concern in which pedestrians, bicyclists, autonomous vehicles, and ride-share vehicles compete with the single-occupancy vehicle. The resulting model is to focus the urban area around the smart mobility concept. Many operations are creating a set of guiding principles for emerging mobility services and technologies to provide a consistent policy framework of evaluating new mobility services to ensure they align with current 34 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

city goals as well as assist in shaping future areas of studies, policies, and programs, creating a smart city and smart mobility road map. This is redefining the way our cities will be developed in the future

Components of the Map The smart city and smart mobility road map are made up of: ■■ Mobile Apps: Provide immediate access to data and communication channels, allowing people to efficiently conduct business with less interruptions. For example, locate a parking spot while avoiding traffic jams; identify the nearest bus stop, bicycle, or scooter rental; or catch a streetcar while reducing circling traffic patterns. ■■ Data and Technology: Using mobile applications and technology advancements, parking operations suddenly have access to large amounts of data that were previously unavailable. This data provides insight regarding high-congestion areas and the ability to create a pricing model designed to encourage transit use through proper space utilization, as well as create a basis for the smart city and mobility platform. ■■ Transportation Alternatives (First and Last Mile): Decrease traffic congestion within urban areas with a transportation focus. Mobile apps provide consumers with the ability to park farther away from their intended destination followed by alternative transportation option assessments via their smartphones. This is an invaluable solution to the issue of limited land access and perceptions of parking shortages. ■■ Right-sized Parking. Parking operations are consistently challenged while balancing the parking supply and demand equation. Parking planning must meet the goals of the city or operation to include events, but planning for busy times often leaves an excess of parking during standard periods. To right-size parking, data is essential. This is a result of transportation and mobile applications and space-counting technology. Traffic and pedestrian patterns are the key to understanding where parking is needed, how it can be relocated, and where transportation modes can be implemented. ■■ Land Use and Infrastructure: Through data analysis, efficient land use is identified, promoting a positive financial impact on the city or operation’s infrastructure investment planning as future technologies are considered. Autonomous vehicles, electric-vehicle charging stations, and shared-

Mobile apps provide consumers with the ability to park farther away from their intended destination followed by alternative transportation option assessments via their smartphones.

mobility services are changing the way we think about city parking garage use. Most of these items are currently managed along curbs or ad-hoc areas with personal vehicles occupying large structures in convenient areas. With the model shift, most personal vehicles will be expected to park in exterior areas while people use smart mobility options to reach the urban area. Garages will consist of items previously managed along curbs, creating smart mobility hubs. ■■ Curb Management: As we move shared mobility services away from our curbs, we open the curb areas for a new use that is centered around the smart mobility concept while creating a safe environment for transit and pedestrians and freeing space for business deliveries. While new parking structures can be built, curb availability is limited. Limits on how the curb is used must be addressed as we restructure the transportation and parking environments. ■■ Bicycle and Scooter Valet Services: As we ask consumers to consider alternative transportation methods, the use of bicycles and scooters has increased dramatically. This has also resulted in large quantities of bicycles and scooters being left haphazardly on sidewalks and in messy clusters. Operators, faced with the need for a quick, easy, and convenient return of these shared items, created the concept of a bicycle and scooter valet service, ideally housed in the mobility hubs mentioned above. Consumers simply drop the bicycle or scooter off to the attendant who takes care of putting it away while the consumer

continues about his business. Additionally, a bike service area is available for riders who need to repair a tire or service their bike. ■■ Electric and Autonomous Vehicles. With a focus on zero emissions, smart cities will undoubtedly use shared, electric, autonomous vehicles to transport people from one point to another. Consumers will simply call for a ride using their phones, much as we do when using services such as Lyft and Uber. Additionally, with the anticipated increase in electric vehicle use, charging stations will be provided in the mobility hubs where single occupancy, gas-powered vehicles parked. The road map will consistently change as technology advancements occur and as human beings alter their behavior and environmental considerations. However, a foundation for the smart city and mobility road map is certainly identifiable, and the development of mobile applications and smartphone/smartwatch services geared toward the transportation and parking industry is a driving factor that has propelled this new vision. The concept of curb management is only a portion of the smart city and smart mobility road map—a part that is dependent on other portions for success in the present as well as in the future. ◆ TERESA TRUSSELL, CAPP, is Midwest sales director of PayByPhone. She can be reached at ttrussell@paybyphone.com.

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Curb OPINION

Taking

Control of the

RANSPORTATION AND MOBILITY LOOK VERY DIFFERENT

than they did a decade ago. There used to be a handful of ways to travel throughout a city: single-occupancy vehicles, public transit buses, trains, taxi cabs, and the occasional bicycle. Today, the number of options has increased with the introduction of shared ride-hailing vehicles such as Uber and Lyft, subscription-based car-share services, and docked and dockless bikes and electric scooters. Each of these new modes, along with growing fleets of parcel and on-demand delivery services and other vehicles, requires access to the curb, which is allocated primarily to car parking. This mismatch between the needs of a modern mobility ecosystem and the traditional curb governance rules has created chaotic curbs that reduce the efficiency of urban mobility by encouraging double-parking, obstructions in the rightof-way, and cruising for parking. At any given time, a city block could have dozens of vehicles competing for a spot: a truck temporarily parked to make deliveries, ride-hailing vehicles pulled over to pick up or drop off passengers, cars parallel-parked on the street, a city bus at a bus stop, or electric scooters stored on the street or sidewalk. With all of these vehicles requiring access to the curb, cities

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need better and more flexible tools to coordinate, manage, and optimize curbside use. The first step in successfully managing access to the curb is with a parking enforcement system that can measure, incentivize, and enforce which vehicles are allowed to take up space on the curbside and under what conditions. A real-time enforcement system can be part of the backbone of a city’s mobility operation because that single piece of technology can be used to monitor and incentivize compliant curb use across all vehicle types.

Curb Management Currently, most cities, universities, private operators, and agencies have a parking enforcement system to manage on- and off-street parking for cars. There are

The next generation of parking enforcement will see plenty of change. By David Singletary

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plenty of capable systems and companies that can help you write parking tickets, accept payments, manage appeals, integrate license plate recognition (LPR), and manage citations in a traditional parking world view. The important question is “how will your current or future technology partners help you ensure compliance across your evolving ecosystem—which now includes transportation network companies, scooters, commercial vehicles, and whatever comes next?” Curbside management is best thought of as an extension of parking: The curb is a scarce resource, there should be costs and other rules (such as time limits) regulating its use, and non-optimal behavior should incur a penalty (currently, a parking ticket, boot, or similar). With this in mind, the future of curbside management will necessiThis mismatch between the tate an evolved version of needs of a modern mobility parking enforcement that combines a mix of tradiecosystem and the traditional tional boots-on-the-ground curb governance rules has enforcement, automated created chaotic curbs that enforcement techniques such as LPR, and programreduce the efficiency of urban matic enforcement for the mobility by encouraging growing number and types double-parking, obstructions of connected vehicles. At present, single-occupancy, in the right-of-way, and privately owned vehicles cruising for parking. require traditional parking enforcement techniques, which are resource-intensive and challenging to scale. However, the advent of the internet of things and proliferation of connected vehicles mean that the rates to access the curb and the rules that apply can be delivered and enforced in real time to an unlimited number of vehicles citywide. In the short term, one opportunity for better enforcement is with delivery vehicles, which are increasingly contributing to congestion as online shopping and food delivery grow in popularity. According to UPS, the company pays a significant amount in fines every year for vehicles that receive citations for parking illegally— and these are just for observed events. Delivery drivers don’t have the directive to take the time to pay the meter or use their smartphones to start a parking session for a delivery that may only take a few minutes. Limited coverage of enforcement throughout the day means that temporary parking, such as that from delivery companies, happens without effective enforcement. As a result, the companies know drivers will receive tickets on only a small percentage of 38 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

non-compliant parking sessions, which reduces their incentive to pay for parking. Said another way, their access to the curb is underpriced because enforcement of the rules is inefficient and hard to scale. That drives low compliance, which compounds negative effects on traffic and congestion. To solve this complex problem, cities must consider the way they want delivery vehicles to fit into their curbside ecosystem and deploy systems that align their interests with the owners of these fleets. To align incentives among these groups in the near-term, cities must increase the aggregate cost of non-compliance by issuing citations on a higher percentage of non-compliant delivery sessions and/or increasing the fee per citation. This holds true for virtually every type of vehicle that requires access to the curb. Because the ability to detect non-compliance and issue fines is a function of a city’s parking enforcement system, the flexibility and responsiveness of its chosen technology will have a disproportionate impact on the city’s ability to control access to the curb and, consequently, build a mobility system that meets the needs of its citizens and visitors. The job of parking enforcement software has evolved, and delivery vehicles illustrate that the techniques and technology that were necessary to perform the old job won’t be sufficient as the industry transitions from parking management to curbside management.

Implementation With the myriad changes in the past decade, we can hardly imagine what the next 10 years will have in store for the parking and mobility space. But leaders need to start thinking today about the future state of their operations and how to apply existing and effective methodologies, such as paid parking for single-occupancy vehicles, to emerging modes. To effectively manage the curb, it is important to find the right solutions that can provide the right combination of expertise and technology to futureproof your operation. In a world where everything happens at lightning speed and is highly dynamic, an enforcement system and strategy that allow you to standardize integrations and centralize data governance will be the lynchpin in enabling you to manage your operation in real time. ◆ DAVID SINGLETARY is vice president of Passport. He can be reached at david. singletary@passportinc.com.

BUILD YOUR SKILLS. INSPIRE YOUR TEAM. DISRUPT YOUR FUTURE.

October 3-4, 201 9 Pittsbur gh, Pa.

Attendance is limited to 100 IPMI members.

parking-mobility.org/100

E P H S T O T S ING OM T T A E P TR M n

M Y S

40â&#x20AC;&#x201A;PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

io t s ge n o c c urce ffi so a r t he g t n t i r a Cu

By Juan Rodriguez

ONGESTION IS A PROBLEM that routinely

plagues cities worldwide. The threats it poses to society are immense: chronic pollution, crumbling infrastructures, and low quality of life. As major cities search for solutions, they often turn to tactics such as congestion pricing and curbside management—programs that can produce positive results but only treat symptoms of the problem. To cure congestion at the source, cities need to turn to dynamic mobility ecosystem hubs that manage their sources by connecting people with alternate solutions.

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Congestion Control through Pricing London, England, is one of the world’s pioneers in using congestion pricing, which requires motorists to pay fees to drive into the center of the city during busy periods. London implemented congestion pricing in 2002 with the goals of reducing traffic volumes, improving bus services, and making the delivery of goods and services more efficient. And it has worked. In 2006, Transport for London (TfL), the government agency responsible for the city’s transportation system, found that the surcharge reduced traffic by 15 percent and congestion—which it defines as the extra time a trip would take because of traffic—by 30 percent. The TfL reports these trends continue today, with traffic volumes down nearly 25 percent compared to a decade ago. That has enabled it to open more dedicated road space for bicyclists and pedestrians. However, congestion remains a problem due to a number of factors, including one city officials could not have anticipated back in 2002: the influx of transportation network company (TNC) drivers using their cars to work for companies such as Uber and Lyft. The Conversation news site reports that while the number of cars driven by their owners has fallen, the number of private for-hire vehicles such as TNCs and minicabs is up. Trips by taxis and private for-hire vehicles as the main mode of transportation have increased by nearly 30 percent since the surcharge was implemented. Today, more than 18,000 different private for-hire vehicles enter the congestion charging zone each day, reducing the speed of traffic through the city. The ripple effects include traffic jams, slower bus service, and falling revenue. Taxis and minicabs (but not TNC vehicles) are exempt from paying the congestion charge, so, not surprisingly, the number of minicab PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 41

registrations rose quickly—from 49,854 in 2013 to 87,409 in 2017. rules, particularly for foreigners and Mexican residents who live Last year, TfL experienced its first drop in congestion charge inoutside Mexico City. Take this example of a vehicle with Texas come since 2010. license plates that end with the digit 3: New York lawmakers are evaluating the pros and cons of “Thus under the rules above from Monday to Friday, they canthe London case study as they prepare to make New York City not drive between 5 a.m. to 11 a.m. However, on Wednesday, they the first U.S. city to implement congestion pricing. Assuming have the additional restriction that they cannot drive between 5 its scheduled December 2020 rollout is not delayed, motorists a.m. to 10 p.m. The only way they can get around this is to obtain a will pay a toll of around $12 to drive between midtown and 0 or 00 sticker should their vehicle be eight years old or newer.” lower Manhattan. Americans generally hate having to keep track of what side The plan passed as part of the state budget earlier this year, of the street they must park their cars on depending on what but some lawmakers, business owners, community activists, day it is. It’s safe to assume that a proposal for a No-drive Day and residents are pushing for a number of exemptions. They see policy will be met with vehement opposition. However, many the mandatory surcharge as being akin are experimenting with restricting to a regressive tax that imposes an unfair parking curbside. Even if a city implements financial burden on the lower and middle congestion pricing, prevents Take It to Curb classes, who typically don’t live in the people from driving their city and have no choice but to make the Take a moment to think about all the uses daily commute. for those lips of concrete that separate cars on certain days, sets The plan currently exempts “congesstreets and sidewalks. Drivers looking for aside portions of curbside tion zone” residents who earn less than parking spots (and struggling to parallel areas for different uses, and $60,000 a year, as well as emergency park) fight for limited space with taxis, vehicles and vehicles carrying people rolls out fleets of self-driving TNCs, and buses dropping off and picking with disabilities. Other proposals want to up passengers, as well as delivery vehicles. vehicles, the effects on traffic extend exemptions to all New York resiThe results are frustrating traffic jams and congestion will be minimal. dents, any police officers who drive their an increased risk of accidents involving personal vehicles into the city, and all vehicles and pedestrians. electric vehicles. Autonomous vehicle manufacturers and tech companies such Whatever the final version of the plan looks like when (or if ) as Google and Uber are developing solutions to ease that conit is implemented, the fight for exemptions will continue, the gestion and reduce the risk of accidents. Their intelligent route reduction of traffic congestion will be minimal, and the city will navigation and collision avoidance capabilities will enable much face the same issues of lost government revenue London is dealmore efficient interactions with other vehicles to reduce the ing with now. instances of unnecessary starting and stopping and prevent acA recent Quinnipiac University poll found New Yorkers opcidents. Still, they won’t solve the congestion caused by stopping pose the congestion pricing plan by a 54 to 41 percent margin. curbside to collect or drop off passengers. If a majority of New Yorkers are unhappy with the prospect of Implementing a policy that prohibits vehicles from stopping having to pay extra money to drive their cars, just imagine how or parking curbside would be counterproductive and costly. they might react to a policy that prohibits them from driving Curbs are one of the most valuable assets a city owns (see the their cars at all. May issue of The Parking Professional for more). Governing magazine reports America’s 25 biggest cities collect about $5 billion No-drive Days in car-related revenue. The trouble is even if you widen streets; That’s the model Mexico City officials created when they impleadd new lanes for vehicles, bicycles, and pedestrians; or create mented a “No Drive Day” program. Each weekday is reserved dedicated parking zones for passenger or delivery vehicles, curbs only for cars with specific license plate numbers and letters. The remain a fixed asset. written policy states: If people stop parking their cars and feeding parking me■■ Monday: no driving if license plate ends with 5 or 6. ters, what happens to the city services that that money funds? ■■ Tuesday: no driving if license plate ends with 7 or 8. What about the businesses that depend on that traffic to bring ■■ Wednesday: no driving if license plate ends with 3 or 4. customers to their doors? This space needs to be managed ■■ Thursday: no driving if license plate ends with 1 or 2. more intelligently. ■■ Friday: no driving if license plate ends with 9, 0, or a letter. Some cities such as Washington, D.C.; San Francisco, CaOf course, there are exemptions and exceptions to these lif; and Fort Lauderdale, Fla., have tried to strike a balance 42 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

If people stop parking their cars and feeding parking meters, what happens to the city services that that money funds? What about the businesses that depend on that traffic to bring customers to their doors?

between keeping curbsides open for vehicles of all kinds and reducing congestion with curbside management programs built around the concept of shared mobility zones. Curbside areas are reserved for specific functions, such as only being available to taxis and TNCs during rush hour and only to delivery trucks in the afternoons or overnight. While cities experiment with ways to ease traffic congestion on the streets, their sidewalks are becoming just as crowded (and dangerous). Pedestrians, joggers, and bike or scooter riders have to avoid one another. The rise of micro-mobility technology companies that enable customers to rent a scooter or bike right from their smartphones can reduce the number of cars traveling short distances and provide new first- and last-mile transportation options that encourage more people to use mass transit. However, they also create safety issues, and the gig charging economy’s general lack of organization encourages riders to park wherever they want, blocking sidewalks. Even if a city implements congestion pricing, prevents people from driving their cars on certain days, sets aside portions of curbside areas for different uses, and rolls out fleets of self- driving vehicles, the effects on traffic congestion will be minimal. There are simply too many cars and trucks on the streets, and increasingly, bikes and scooters cluttering the sidewalks.

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A Congestion Cure: The Mobility Hub These challenges present an enormous business opportunity for innovative owners and operators of parking garages, lots, and other assets. Using technology available today, they can work with their B2B partners to create full-service mobility hubs that enable TNC drivers to get off the streets between fares. Drivers can pre-reserve parking spaces, navigate to those spaces via their Uber or Lyft driver apps, use their smartphones’ Bluetooth connections to pay to enter the facility (perhaps at a discount), and quickly leave when summoned by a customer. The entire process would be automated and immediate so drivers won’t need to worry about using a debit/credit card, having cash at the ready, or interacting with a parking attendant. All parties involved benefit when ride-hailing vehicles are not roaming the streets waiting for passengers. Along with relieving traffic congestion, drivers reduce the wear and tear on their cars and save money on gas, riders won’t experience delays, and parking operators grow their businesses by filling otherwise unused spaces. Parking asset owners can also partner with micro-mobility technology companies to create docking areas for bikes and scooters and even build charging and servicing hubs. The model could

resemble what has worked for so long with luggage carts at airports: You pay to unlock the cart, use it to transport your bags to your car or the curb, then get some money back when you return the cart to a designated area. Parking garages can be the center of the mobility crossroads for all transportation options, making it easy for people to connect with all options that mass transit agencies and private sector companies offer. Parking garages can also serve as hubs for charging electric vehicles and even landing areas for delivery drones. Whatever the vehicle and its purpose, users and drivers (and robot pilots) would be able to find and pay for parking quickly and easily. These benefits should also extend to drivers of commercial delivery trucks. They work on tight deadlines and don’t have time to circle city blocks looking for streetside parking spots, forcing them to double-park and exacerbate traffic congestion. A curbside management program that designates specific areas for delivery trucks may seem like a good idea, but not when you consider how many delivery trucks move through a city every day. There simply isn’t enough available curbside real estate. All of these scenarios are possible thanks to the maturation of cloud computing platforms and internet of things devices that are always connected to the internet. They present the parking industry with a unique opportunity to turn its assets into connected mobility hubs and partner with city officials to cure the problems urban traffic and congestion create, not just put a bandage on them. ◆ JUAN RODRIGUEZ is CEO and co-founder of FlashParking. He can be reached at juan.rodriguez@ flashparking.com.

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 43

/ IPMI IN ACTION / IPMI CALL FOR PRESENTATIONS

Are You a Trendsetter?

By Kathleen Federici, MEd.

ARK YOUR CALENDAR! Yes, it’s that time of year

again. Gather your colleagues, create panels, and get your data and case studies ready—we are ready to hear from you! On September 12, IPMI will open the call for presentations for the 2020 IPMI Conference & Expo, May 31– June 3, in San Antonio, Texas.

What’s It Take? IPMI is seeking expert and motivational speakers with practical and inspiring content with one (or more) of the following: ■■ Interactive presentations. ■■ Case studies. ■■ On-the-job relevance. ■■ Visionary perspectives. ■■ Motivational content. ■■ Real stories and scenarios with impactful outcomes. It’s good to know what we aren’t looking for, too, which includes sales pitches or bare-bones presentations that do not teach to stated objectives.

Get on track with your content The 2020 IPMI Conference education program will feature five tracks to enlighten and inspire attendees: ■■ Build: Addresses the planning, design, construction, maintenance, and renovation of physical parking and transportation infrastructure. This track will address these concepts from the curb to stand-alone garages and lots, from

mixed-use facilities to adaptive reuse strategies. ■■ Energize: Provides inspiration, motivation, skill sets, and creativity for organizational, professional, and personal development. This track can include ambassadorship and advocacy, team building, and leadership skills. ■■ Execute: Examines all areas of administration, operations, finance, human resources, marketing, and more. From strategic planning all the way to dayto-day operations, this track will focus on the essentials and the specifics of running a parking, transportation, and mobility organization. ■■ Innovate: Focuses on innovation and tech in mobility, transportation, and parking, from the state of the industry to the bleeding-edge and disruptive. Innovation topics may be technology-based, people-powered, or creative organizational solutions. ■■ Move: Dives into all aspects of all modes of transportation, transportation demand management, and trends shaping our industry. This track will cover all modes of transportation, from the first mile to the last, and include mass transit and micro-mobility. All presentations undergo a blind peer review, and are evaluated using the following criteria:

44 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

■■ Overall

quality and written description of content. ■■ Well-defined educational objectives that match the written description of the content. ■■ Relevancy of content to the parking, transportation, and mobility profession as well as to an international audience. ■■ Ability for the topic and delivery mode to engage attendees. (We want them to hold onto their Texan-sized hats when in your education session!) ■■ Presentation experience of the proposed presenter(s). Be an industry leader and submit your presentation by October 10, 2019. Your growing network will thank you. Questions? Reach out to our team at federici@ parking-mobility.org. ◆ KATHLEEN FEDERICI, MEd, is IPMI’s director of professional development. She can be reached at federici@ parking-mobility.org.

ISTOCK / SANDSUN

This is your chance to speak at the world’s largest gathering of parking, transportation, and mobility professionals. We are looking for submissions of 60-minute presentations that spark conversations and expand thinking. Be a trailblazer and tell us what you’re doing.

short

Highlights from the IPMI Blog

WHEN FEAR OF FAILING STOPS US FROM STARTING By Jess Cisco I had a realization as I fell asleep last night: the fear of failure sometimes causes me to avoid even starting. Here’s how I came to that conclusion. Several years ago, I bought a book called Brilliant Memory Training by Jonathan Hancock. I began reading it but stopped shortly after starting. Since then, I have had the book on my to-do list. Yesterday, I finally started reading it again. The book has many exercises that, the first time I began the book, I promptly skipped. This time, I noticed that I wanted to skip the exercises again but didn’t realize why until I was falling asleep: I was afraid to have my poor memory or poor mind exposed to me, revealing that I was not intelligent enough. But I did the exercises. I created a visual story of Goldilocks and the Three Bears to remember this list of items: camera, sunglasses, passport, sunscreen, hiking boots, books, and insect repellent. I also memorized a list of numbers: 2, 37, 29, 25, 54, 37, 16, 61, 88. I just recalled the list and the numbers (in sequence, only making one mistake, missing the 14), despite only taking a few seconds to memorize both lists. The visual images are so vivid. Let’s get back to my realization. As I fell asleep, my brain felt so alive, with vivid images about my entire day–it was as if my brain had grown and was much more visual as a result of the activities

in the book and in my willingness to practice with the activities. I was thrilled. And I realized that I almost didn’t even start the activities: I was–and likely often am–worried about failing, and so I almost didn’t even start. It’s often difficult to begin without judgement or expectation. But, at least in this example of my life, it’s worth trying. I’ve grown. Now, I am going to do it again today: read, do the practice, and grow again. JESS CISCO is founder and managing partner of

ActiveLeading. He will speak on this topic at IPMI’s 2019 Leadership Summit, Oct. 3-4 in Pittsburgh, Pa.

WHAT SUMMER CAN TEACH US ABOUT SURVIVING THE LONG GRIND By Michael Pendergrass, AIA Ah, the traditional summer road trip. Packing the family up in the car and heading out to see far-off destinations feels like a rite of passage in the U.S. When you pull out of the driveway, you’re fueled by the excitement of the adventure to come. Spirits are up, hopes are high–at least until you hit that first long stretch of road that goes on for hours without any sign of the promised adventure. Nine hours in the car without a reward can make both kids and adults cranky, bored, and restless. Suddenly the

destination no longer holds that magical appeal–all you can think about is getting out of the car. This may sound familiar to anyone who’s worked on a big project that is months or even years down the road from completion. That long-awaited moment when the work pays off and the goals have been realized is the ultimate celebratory occasion, but if you’re so focused on that end goal that you neglect to do a little sightseeing on the way, all you have to look

Ready for more? Read IPMI’s blog every business day in your daily Forum digest email (10 a.m. Eastern) or at parking-mobility.org/blog. Have something to say? Send post submissions to editor Kim Fernandez at fernandez@parking-mobility.org.

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 45

forward to is that feeling of being stuck in the car. What started as an exciting journey becomes an unrelenting grind. To keep my family engaged on a recent trip we took through California, we made it a point to find interesting landmarks along the way, like the Jelly Belly factory in Fairfield, or the World’s Biggest Dinosaur Museum in Cabazon. By having these mini-stops on the way, our ultimate destination didn’t seem so far away. When it comes to the workplace, how can we commemorate

the smaller milestones on the way to a big project completion? Happy hours at the end of the day or catered lunches to celebrate the completion of a deadline are great ways to reward your team and remind them how much they have accomplished, even if there’s a lot more to do. Any outing or activity that offers a change of pace creates opportunities to connect, recognize our accomplishments, and re-energize ourselves for the next phase. Our office even participates in the occasional ping-pong or shuffleboard tournament to encourage people to put down their pencils and get out of the car to stretch their legs, so to speak. If you’re feeling a little worn down by a long grind, stop for a moment to reflect on what you’ve accomplished. It’s probably more than you think! How can you commemorate your progress? What milestone will you celebrate next, and how will you reward your team? MICHAEL PENDERGRASS is an associate principal with

Watry Design, Inc.

THE ART OF TRANSITION By L. Dennis Burns, CAPP One thing we can probably all agree on is that change is a constant. While there is nothing new in this observation, I am currently experiencing a new perspective on it. After nearly four decades in the parking profession, I find myself planning for retirement. This new wrinkle (no pun intended) has me thinking differently about a lot of things, but mostly I am focused on transitions. Webster defines “transition” as: 1a. Passage from one state, stage, subject, or place to another : change. b. A movement, development, or evolution from one form, stage, or style to another. 2a: A musical passage leading from one section of a piece to another. I am fortunate to work for a great company that appreciates and values my contributions. When I approached them with my ideas on a three-year retirement transition plan, they embraced the idea. The plan involves staff recruitment and training, client transitions, and collecting, organizing, and sharing a career’s worth of data and best practices, etc. Just thinking through a transition plan (whether in a personal or professional setting) creates some interesting shifts in perspective. Rather than planning for the next big thing and developing strategies on how to stay relevant in a dynamic and fast-changing industry (which will always be important), you now imagine developing and implementing these new approaches without you in the picture. While this can be a little unnerving, it can also be quite liberating. Letting go is difficult for some but I have found myself excited by the energy, skills, creativity, and passion of our young professionals. I rather like the allusion to the musical passage in the Webster definition above. As an analogy, I can almost hear the change

in key and cadence and feel a shift in tone and focus in my life these days. I feel honored to have had the opportunities that this industry and my many friends and colleagues have provided over the years. Even though I am entering a new career phase, this is not a time to only look back. The challenges and opportunities for advancing our profession are more exciting now than ever—so it’s on to the next challenge! (If I could only find my darned glasses!) L. DENNIS BURNS, CAPP, is regional vice president, senior

practice builder, with Kimley-Horn.

46 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

Find a Job. Post a Job. IPMIâ&#x20AC;&#x2122;s Career HQ. Discover your next parking and mobility industry job or candidate in IPMIâ&#x20AC;&#x2122;s Career HQ. Reach thousands of parking, transportation, and mobility professionals. New positions are posted daily with opportunities for every level.

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/ STATE & REGIONAL SPOTLIGHT/FLORIDA PARKING AND TRANSPORTATION ASSOCIATION

FPTA Celebrates 40 Years By Mark Santos, PE

HIS YEAR MARKS THE 40TH ANNIVERSARY of the 1979 founding of the Florida Park-

ing and Transportation Association (FPTA). We started with less than 20 members, but since then, FPTA has maintained momentum to become recognized as one of the largest regional parking and transportation organizations in the U.S.

Past President Lissette Hernandez, FIU, opens the 2018 FPTA Conference and Tradeshow last December.

20s to the Soaring 20s,” celebrated the evolution of the parking and transportation industry. One of the conference highlights was awarding the Carol Easterling Award to Michelle Hill, a 10-year employee of the City of St. Augustine. This award was established in honor of a former board member who was an advocate for frontline employees in our industry. Save the date for our 40th Anniversary Conference, December 3–6, 2019, at the Wyndham Grand Clearwater Beach. Conference registration will open in September. Twenty-three FPTA members gathered in Anaheim, Calif., for the 2019 IPMI Conference & Expo this summer. Our association was well represented among the various seminars and presentations, awards, and CAPP graduates. In July, we gathered for our Mid-Year Educational Seminar at the University of North Florida in Jacksonville. The theme, “Frontline Development and Management Training," focused on preparing future leaders in front-line parking services.

First Things First

The Best Is Yet to Come

Our board of directors would like to extend a heartfelt thank you to all of our 300+ members. The association’s most valuable resource is our members. Celebrating 40 years is only possible because of the efforts and dedication of so many individuals. Their commitment to the association’s mission to promote and represent the parking and transportation industry in Florida has advanced our profession greatly.

As we celebrate this milestone, we are not only proud of the achievements we’ve made, but we also eagerly anticipate the next 40 years. Looking ahead, FPTA hopes to greatly increase the number of members collaborating to share best practices and to offer more professional development opportunities. ◆

Celebrating Together The FPTA kicked off our festivities last December with our annual conference. The theme, “From the Roaring 48 PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

MARK SANTOS, PE, is FPTA president and an associate of Kimley-Horn. He can be reached at mark.santos@kimley-horn.com.

FTPA BOARD OF DIRECTORS PRESIDENT

TREASURER

Mark Santos, PE Kimley-Horn

Salena Tepas University of North Florida

PRESIDENT-ELECT

Scott Fox, CAPP University of Florida IMMEDIATE PAST PRESIDENT

Top: Chester Escobar, Alejandra Argudin, Arthur Noriega, Lissette Hernandez, and Mark Santos Left: Lissette Hernandez, Michelle Hill, Salena Tepas

Lissette Hernandez, CAPP Florida International University SECRETARY

Tracie Saunders University of Central Florida

Tom Hartley Florida International University Raymond Mensah University of South Florida Angel Diaz Miami Parking Authority Tom Szubka Flowbird Group MANAGER

Marilyn Etheridge MKE Consultants, LLC

PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITYâ&#x20AC;&#x201A;49

/ Cleverciti Appoints Parking Industry Veteran to Lead North American Sales CLEVERCITI SYSTEMS announced the addition of Joe Survance as senior vice president of sales, North America. Survance will be responsible for leading the North American sales organization and executing the company’s growth strategy. With more than 25 years of experience in unique technology landscapes, Survance has managed sales and marketing, strategic leadership, and overall business operations. As the leader of North American sales for Cleverciti, he will build on the momentum of regional sales and channel teams and will direct and execute growth strategies with current and prospective customers and partners. “Joe has extensive experience building and expanding medium- and large-scale parking projects and has consistently delivered margin and market share growth in complex organizations,” says Cleverciti CEO Thomas Hohenacker. “Joe understands our targets and our technology, and I expect him to have an immediate positive impact on our business. We are

thrilled to add this level of talent to our already strong North American team.” Survance joins Cleverciti from Amano McGann, where he served multiple roles, including vice president of strategic project and senior vice president of sales and marketing. In those positions, he focused on delivering integrated solutions that helped organizations achieve competitive advantage and automate operations. During the course of his career, Survance has held senior-level roles with a wide range of leading brands, including ACS, Xerox, AutoVu, and Amano. He holds a bachelor’s degree in communications and public relations from Southern Illinois University. “Organizations are looking for solutions that automate basic processes and reduce the costs of delivering valued services,” Survance says. “Cleverciti has developed a truly intelligent parking platform that helps organizations navigate those challenges with solutions that are scalable, intelligent, and manageable. I am excited to work with this world-class organization to help further advance our product innovation, market growth, and customer success.”

Tessitura Network and Arrive Streamline Event Parking Tessitura Network and Arrive are partnering to provide easier and more convenient parking before arts and cultural events. The collaboration will simplify parking by allowing ticket holders to find, book, and pay for a spot in advance so they can get to their events on time and avoid traffic around some of North America’s most iconic arts and cultural institutions. “The less time people spend searching for parking, the more time they can spend engaging with arts and culture,” says Jack Rubin, CEO and co-founder, Tessitura Network. “That’s

why we’re delighted to partner with Arrive to improve event parking, avoid parking frustration, and enable people to enjoy more time experiencing the arts.” Tessitura is used by more than 650 organizations, including museums, theaters, performing arts centers, operas, orchestras, festivals, dance companies, zoos, aquariums, film centers, and historical sites. People who purchase arts, theater, and museum tickets in advance at Tessitura member organizations will be prompted via email to also purchase parking for the event. It’s easy to use:

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Simply click a link in the email, confirm the preferred date and time, choose a parking location, and pay. “Parking is often the first and last impression of a night out with friends and family—and it shouldn’t be memorable. Our goal is to make it so easy that you forget about it and go enjoy the amazing artists and musicians that you’ve paid to see,” says Dan Roarty, president and COO of Arrive. “We’re excited to work with Tessitura to eliminate the hassle and stress of parking and make it easier than ever for people to get to their events on time.”

Roll-out of New EV Charging Hubs East Lothian Council in Scotland selected SWARCO eVolt to supply electric vehicle (EV) charging units for its current project to introduce a number of charging hubs across the county and provide essential infrastructure for EV drivers while lowering emissions in the area. SWARCO eVolt is supplying 45 charging units, including 11 of its Rapid Chargers, capable of charging two vehicles simultaneously in 30 minutes, across 28 sites in the county. A new central charging hub is being introduced in each of East Lothian’s six largest towns—Musselburgh, Tranent, Haddington, Dunbar, North Berwick, and Prestonpans—and will feature multiple charging units, including Rapid Chargers. Along with the central town hubs, charging units are also being installed at car parks and on-street in a number of the county’s smaller towns and villages. In some cases, these installations include the replacement of older units to offer the latest available technology to local residents and other drivers.

Ryan Robertson, roads officer at East Lothian Council, says SWARCO eVolt’s positive reputation in Scotland made them an obvious choice. “Our aim is to promote the use of EVs to the residents of East Lothian and provide them with the essential infrastructure they need to use and charge their EVs, including in some of the most rural areas in the county. And that requires a reliable supplier, capable of fulfilling our plans,” he says. “SWARCO eVolt came well-recommended and were selected after a thorough due diligence process. So far they’ve been fantastic. We have a local maintenance engineer who is always available to provide support and first-class customer service.” Justin Meyer, general manager at SWARCO eVolt, says, “Scotland is leading the way for EVs and EV infrastructure, so we are pleased to be supporting East Lothian Council and its project to promote the use and uptake of EVs. We are pleased to see our proven and reliable charging units making a real difference to the local residents and visitors.”

HUB Parking Technology North America Welcomes New General Manager Luca Bovalino was designated general manager of HUB Parking Technology North America, replacing John Lovell, who will retire in October but will assist in the transition. Bovalino is a dual Italian and American citizen, is multilingual, and holds a master’s degree in economics and business administration from the University of Turin, Italy. He comes to the company from Magneti Marelli Holding North America, where he was most recently vice president of strategy of business development. He was previously CEO of Magneti Marelli Powertrain North America and with FIAMM SpA for eight years before that, covering roles of increasing responsibility ranging from global executive vice president of purchasing to CEO of the stand-by division for North America. His career started in Accenture (formerly Andersen Consulting) as senior consultant in the area of business processes reengineering and automation for large multinational corporations. He spent his first transition weeks at FAAC SpA in Bologna and visiting HUB’s manufacturing plants before arriving at Warrendale, Pa. headquarters in August. Lovell will retain a role in management support during the transition period and assist in integrating Bovalino into the HUB family. PARKING-MOBILITY.ORG / SEPTEMBER 2019 / PARKING & MOBILITY 51

/ City of Rahway Partners with Flowbird to Elevate Downtown Mobility

Walker Consultants Expands with Opening of Irvine, Calif., Office Walker Consultantshas returned to Orange County with the opening of a new office in Irvine, Calif. Walker’s new office is located at 16441 Scientific Way #100, adjacent to the Irvine Research Center, and will offer forensic restoration, building envelope, parking design and consulting, and parking and transportation planning. “Walker is excited to be returning

The City of Rahway, N.J., has partnered with Flowbird Group to launch a new pay-by-plate parking system to manage and support its long-term economic vitality. The city will be installing 29 Flowbird Strada parking kiosks in the downtown core, allowing motorists to pay for parking using debit or credit cards or coins. For added convenience, motorists can also choose to pay with the Flowbird mobile app. Rahway’s downtown is bustling with many different shopping and dining options as well as cultural activities. The city has just more than 200 on-street parking spaces serving downtown patrons and visitors. The existing antiquated single-space parking meters have begun to reach the end of their life. Many have high failure rates and system maintenance demands. According to city officials, the Flowbird multi-use kiosks will “enhance parking operations efficiency, user convenience, and system reliability.” The new solar-powered Strada kiosks are user-friendly with a large color screen

and customized interface. The kiosks will function in pay-by-plate mode, instructing users to input their license plate numbers and parking duration. Users can then complete payment and are not required to display their receipt on their dashboards. Each kiosk will now be compatible with Flowbird’s mobile app—the company’s latest version of mobile parking that offers multiple functionalities, including mobile payments, coupon code acceptance, Find-My-Car, and more. The entire system will be integrated and managed using Flowbird’s back-office platform, making it easy to monitor hardware, create detailed analysis reports, and adapt to meet current and future conditions. “We are extremely pleased to have been chosen as the preferred system supplier for this exciting project,” says Benoit Reliquet, president of Flowbird North America. “Now that people can pay with their credit card or phone within the City of Rahway, we anticipate an increase in compliance and customer satisfaction.”

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to Orange County,” said An Nguyen, director of business development for Walker Consultants in Los Angeles. “Walker has been very active throughout the region and we’ve completed many prominent projects. This new Irvine office will allow us to better serve our clients throughout Orange County, greater-San Diego, and the Inland Empire.” Walker is well-known throughout Southern California, and has completed many high-profile parking design, building restoration, and parking planning projects. Recent projects include the design of two new parking facilities for Hoag Hospital-Irvine, the design of the Westin Anaheim Parking Structure, a parking study for Corona Del Mar and a parking operations study for the City of Santa Ana.

Tindall Corporation’s Texas Division Produces Precast Parking Deck for Frost Tower New parking deck to feature 998 new spaces in downtown San Antonio Tindall Corporation’s Texas Division produced the precast concrete parking garage for Frost Tower, San Antonio’s newest downtown tower construction since 1989. The structure, located at 111 W. Houston St., is now open and provides 998 new parking spaces in the heart of downtown. “Tindall has been a fantastic partner on the Frost Tower project,” says Alex Skotnicki, project executive at Clark Construction Group, LLC. “From design to erection, Tindall proactively developed solutions to our challenges and collabo-

rated to execute the work as a team.” Tindall’s six-and-a-half-level parking structure was designed to complement the modern finishes of Frost Tower’s striking 24-floor octagonal architecture. Tindall used precast stair towers and transfer beams to ensure structural soundness above the ground level, which contains restaurant and retail space. The garage totals around 440,00 square feet, about 280,000 square feet of which is integrated with the cast-inplace structure. Frost Tower is home to ample office spaces, a fitness center,

and tenant lounge, all conveniently located along the San Pedro Creek at the intersection of Camaron and West Travis streets. Tindall completed this project with general contractor Clark Construction Group, LLC and architects Pelli Clarke Pelli Architects and Kendall Heaton Associates, Inc. Frost Tower parking garage production began in December 2017. Weston Urban and KDC joint-ventured to develop the project. The total precast design provided efficiencies in scheduling, cost, and aesthetic versatility.

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/ Access Professional Systems Chosen to Install State-of-the-art Parking Technology at Iconic Hotel del Coronado As part of Hotel del Coronado’s $200 million master plan—a complete reimagining that adds 142 new rooms and underground parking to this iconic San Diego, Calif., seaside resort— the guest parking experience will be enhanced with the installation of a new state-of-the-art parking access and revenue control system. Access Professional Systems (APS) announced that it has been selected to install an advanced TIBA revenue control suite, which will be paired with Hilton’s OnQ PMS interface and Hilton digital key utilization to provide an exceptional customer experience in the hotel’s new underground parking structure. “There aren’t many hotels more historically significant than the Hotel del Coronado,” says Chris Scheppman, president of Access Professional Systems. “We couldn’t be more excited and honored to be affiliated with this landmark location, which

HUB Parking Technology Awarded Wisconsin Contract The City of Madison, Wisc. has awarded HUB Parking Technology a contract for the Judge Doyle Garage. The Judge Doyle project is a new and exciting two-block area development in downtown Madison. HUB will be installing the PARC system at the newly constructed, 560-stall parking facility. With seven lanes of predominantly automated barcode equipment, four recycling cash and credit pay stations, and proximity readers for contract parkers, this garage located within the heart of the city’s business district, will be ready for the successful and efficient ingress and egress of its customers. The new Judge Doyle Garage will be added to HUB’s expandable and flexible parking management system already in place for the city’s existing six parking facilities served by HUB.

is located right in our backyard in Coronado, Calif. As the hotel embarks upon the most significant improvements in more than half a century, we are thrilled that they entrusted the development and installation of their parking control and guidance solutions to APS and our technology partners, TIBA and EnSight Technologies.” The Hotel del Coronado parking technology suite will include four lanes of TIBA revenue control equipment and central payon-foot technology. The system’s integration with Hilton’s OnQ and digital key technologies will permit guests to use their room keys to enter and exit the garage. Parking guidance equipment provided by EnSight Technologies will help guests find available parking more quickly and conveniently. The state-of-the-art parking technology suite will provide an extraordinarily convenient parking experience for hotel guests.

Passport Named one of America’s Fastestgrowing Companies Inc. magazine released its annual list of the fastest-growing private companies and Passport ranks at #832. This is Passport’s second consecutive year on the list, which ranks privately-held companies based on percentage revenue growth over a three-year period. From 2015 to 2018, Passport grew its revenue 511 percent. Furthermore, the company has doubled its client count and hired more than 100 new employees in the past 12 months. “It is an honor to be included on the Inc. 5000 list, among some of the most successful and well-known companies in the world. While recognition for our growth is amazing, we remain focused on our goal to help cities serve their citizens.” said Bob Youakim, Passport CEO. “As we grow and continue to see record-breaking revenues year-overyear, we can expand our footprint and help more communities thrive.” As Passport grows, it further cements itself as a critical component of the transportation ecosystem for cities around the world. Through its growth journey, the company is expanding its offerings for cities, with its mobility management platform that is launching first in Fort Lauderdale, Fla., and with an innovative micro-mobility pilot program with Charlotte, N.C., Detroit, and Omaha, Neb.

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LAZ Parking Selected to Run Parking Operations at Tulsa International Airport Tulsa International Airport announced that LAZ Parking will oversee parking operations there. Under the terms of the contract, the Hartford, Conn.-based company will operate the airport’s self-park, valet parking, shuttle operations, and employee parking as well as its taxi queuing and dispatch system. “Tulsa International Airport is excited to join forces with LAZ Parking and to utilize their vast experience to improve the parking and overall travel experience of our guests,” said Fabio Spino, CFO, Tulsa Airports Improvement Trust. “LAZ seemed to understand our needs and presented a proposal that addressed not only those we currently have but anticipated those we might have in the future.” Tulsa International Airport (TUL) is served by six commercial carriers and is also home to the Tulsa Air National Guard Base. The airport has one three-level, covered longterm parking facility, a surface lot with shuttle operations, a taxi queuing system, reserved parking spaces, valet parking, and employee parking surface lots. The facility has a total of 3,996 self-parking spaces, 628 employee spaces, and valet services totaling about 1,100 transactions a month. “LAZ Parking’s cutting-edge customer service concepts and innovative technology have made it a leader in the parking industry,” Spino said. Programs LAZ plans to implement at TUL include: ■■ A loyalty and corporate program for frequent users of airport parking facilities. ■■ A proprietary online reservation system with pay-bycell technology for reserving and paying for parking in advance. ■■ Installation of a new PARCs system providing updated technology solutions for the traveling public. “We presented a new vision to Tulsa International Airport,” said Stuart Vieth, general manager at LAZ Parking’s Airport division. “TUL felt that our expertise and insight into parking set LAZ apart from the competition.” “Our laser focus on improving service levels to the traveling public and increasing profitability for our clients topped the list of reasons that made LAZ the best choice,” added LAZ Parking Chairman & CEO Alan Lazowski. “It represents a tremendous opportunity for our Airport division and is true to our core company values of creating opportunities for our employees and value for our clients.”

ParkHub Appoints Laurens Eckelboom as Chief Revenue Officer ParkHub announced Laurens Eckelboom has been named chief revenue officer (CRO). As CRO, Eckelboom will drive the company’s growth initiatives, assuming leadership of the business development, account management, and marketing departments. With more than 20 years of international experience in sales and marketing, Eckelboom brings to ParkHub knowledge gained from previous senior and executive positions in the financial, technology, mobile payment, and parking industries. “Laurens’ background is highly relevant to our core business today and growth trajectory before us for this role,” said ParkHub founder and CEO George Baker Sr. “We are excited to have him on our team and look forward to seeing his impact on the organization during this critical time in the company’s development.” Eckelboom played a key role in the launch of mobile payment solutions with Parkmobile Group in Europe, later duplicating that success with Parkmobile in the U.S. During this time, he brought several strategic investors on board, including BMW Group, which acquired Parkmobile in 2018. Prior to joining ParkHub, Eckelboom headed business development and strategic partnership efforts for the SAP Connected Vehicles teams, building a 2-sided B2B mobility marketplace with a focus on mobile parking, fueling, and QSR services in North America and Europe. Eckelboom has served on several association boards, including International Parking & Mobility Institute (IPMI) and Alliance for Parking Data Standards (APDS). He is a founding member and Advisory Board member of Kairos IoT Water Controls, a start-up from Atlanta. Eckelboom commented on his appointment, “The parking industry is changing rapidly with tremendous opportunities ahead. ParkHub is uniquely positioned to leverage this pivotal moment and accelerate its expansion by providing superior enterprise solutions that transform the user experience for customers visiting venues. I am very excited to be working with very talented people on the team and under the leadership of George, who is highly respected in the industry.”

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/ PARKING & MOBILITY CONSULTANTS Architecture | Engineering | Consulting

Strategic Planning and Management Maintenance and Restoration Design and Construction Technologies

Celebrating 50 Years of Parking Design! 1969-2019

www.kimley-horn.com/parking

www.ipd-global.com | 877 IPD PARK

DESMAN

NATIONAL PARKING SPECIALISTS

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• PLANNERS • ARCHITECTS • PARKING CONSULTANTS • • RESTORATION ENGINEERS • TRANSPORTATION EXPERTS • • STRUCTURAL ENGINEERS • GREEN PARKING CONSULTANTS •

Innovation through Collaboration, Success by Design

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866-808-7294 www.DESMAN.com

WALKERCONSULTANTS.COM

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Brian Lozano, PMP 800.364.7300 / walterpmoore.com

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/ Aims Parking. . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

IPS Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . .C2

Southland Printing. . . . . . . . . . . . . . . . . . . . . 13

CHANCE Management Advisors, Inc. . . . 57

Kimley-Horn and Associates, Inc.. . . . .7, 56

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . C4

DESMAN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56

Leonardo/ELSAG LPR Solutions . . . . . . . . 17

Walker Consultants . . . . . . . . . . . . . . . . . . . . 57

FlashParking. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

PayByPhone Technologies, Inc.. . . . . . . . .C3

Walter P Moore . . . . . . . . . . . . . . . . . . . . . . . . 57

Flexpost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . 56

WGI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

International Parking Design, Inc.. . . . . . . 56

Scheidt & Bachmann.. . . . . . . . . . . . . . . . . . . . 9

Women In Parking . . . . . . . . . . . . . . . . . . . . . 21

aimsparking.com 800.886.6316

chancemanagement.com 215.564.6464

desman.com 877.337.6260

flashparking.com 888.737.7465

flexpostinc.com 888.307.6610

ipd-global.com 818.986.1494

ipsgroupinc.com 858.404.0607

kimley-horn.com/parking 919.653.6646

leonardocompany-us.com 877.773.5724

paybyphone.com 877.610.2054

richassoc.com 248.353.5080

scheidt-bachmann-usa.com/en/ 781.272.1644

58â&#x20AC;&#x201A;PARKING & MOBILITY / SEPTEMBER 2019 / PARKING-MOBILITY.ORG

southlandprinting.com 800.241.8662

toledoticket.com 800.533.6620

walkerconsultants.com 800.860.1579

walterpmoore.com 800.364.7300

WGInc.com 866.909.2220

womeninparking.com 800.397.5130

/ CALENDAR

2019 SEPTEMBER 10

OCTOBER 15

NOVEMBER 19–21

APO Online Site Reviewer Course begins

Parksmart Advisor — Online, Instructor-Led Training begins

Smart City Expo World Congress (SCEWC)

parking-mobility.org/education

parking-mobility.org/parksmart

SEPTEMBER 18

OCTOBER 16–17

To Email, Text, or Meet? That is the Perpetual Question!

Midwest Regional Parking & Mobility Conference, Hosted by IPMI

NOVEMBER 20–21

Omaha, Neb.

Mid-Atlantic Parking Association 2019 Annual Fall Conference

parking-mobility.org/webinars

parking-mobility.org/midwest

midatlanticparkingassociation.org

SEPTEMBER 24–27

OCTOBER 16–18

DECEMBER 2–6

Carolina's Parking & Mobility Association 2019 Annual Conference & Tradeshow

Parking Association of the Virginias 2019 Annual Fall Workshop and Tradeshow

Florida Parking and Transportation Association Conference & Tradeshow

carolinasparking.org

pavonline.org

flapta.org

SEPTEMBER 25–27

OCTOBER 23-24

DECEMBER 13

Southwest Parking and Transportation Association Fall Conference

2019 Brazilian Parking & Mobility Conference

Campus Cruzin’: Everything You Need to Know to Operate a Successful Scooter and University Partnership

IPMI Webinar

Durham, N.C.

Las Vegas, Nev.

southwestparking.org

SEPTEMBER 29– OCTOBER 2

Williamsburg, Va.

Sao Paulo, Brazil abrapark.com/br

OCTOBER 30– NOVEMBER 1

Campus Parking and Transportation Association Conference

California Public Parking Association (CPPA) Annual Conference & Trade Show

cptaonline.org

cppaparking.org

OCTOBER 3–4

NOVEMBER 6–7

IPMI Leadership Summit

Pennsylvania Parking Association Annual Fall Training

University of Missouri, Columbia

Pittsburgh, Pa.

parking-mobility.org/100

OCTOBER 9–11 New York State Parking & Transportation Association Fall Conference & Expo Saratoga Springs, NY

nysparkingandtransportation.com

Monterey, Calif.

Allentown, Pa.

Barcelona, Spain

smartcityexpo.com

Clearwater Beach, Fla.

IPMI Webinar

parking-mobility.org/webinars

2020 MAY 31 - JUNE 3, 2020 IPMI Conference & Expo San Antonio, Texas

IPMIConference.parking-mobllity.org

paparking.org

NOVEMBER 16 Transportation Network Companies: The Uber/Lyft Effect at HartsfieldJackson Atlanta International Airport IPMI Webinar

parking-mobility.org/webinar

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W W W . PARKING-MOBILITY. OR G