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Financing MixedUse Projects

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Avoiding Data Breaches

THE INTERNATIONAL PARKING INSTITUTE

The New Blank Canvas 22

Parking as a platform for artistic expression

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Jurassic Parking

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Ambassador-style Enforcement

APRIL 2015

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WAYFINDING APRIL 2015 | Volume 31 | Number 4

PHOTO COURTESY OF GENERAL CONTRACTOR KVC CONSTRUCTORS

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OR THE PAST DECADE, SOUTH FLORIDA has been on the cutting edge of parking facility design. Miami Beach projects such as the internationally renowned 1111 Lincoln Road parking structure (see the October 2011 issue of The Parking Professional) and the planned Collins Park Place have broken the rules of parking garage design and transformed the conventional ideas and perceptions of structured parking.

By Timothy Haahs, PE, AIA and Megan Leinart LEED AP BD+C

THE NEW BLANK CANVAS

RENDERINGS BY IWAMOTO SCOTT, LEONG LEONG, AND TIMHAAHS

Miami’s Design District cements parking’s new status as a platform for artistic expression.

Caption for all three photos on this spred goes in this space. Caption for all three photos on this spred goes in this space. Caption for all three photos on this spred goes in this space. Caption for all three photos on this spred goes in this space. Caption for all three photos on this spred goes in this space.

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ixed-use projects with parking facilities The Cost Benefits of Open Parking Garages are becoming more common. As land A highly cost-effective way to provide structured parking is with an open parking garage. The International Building Code (IBC) becomes scarcer, building a freestand- lists the criteria that must be satisfied to gain the benefits of an ing garage may be a missed opportunity. Often, open parking garage. The requirements pertain to the openness of parking authorities and other parking entities the garage, with minimum required lengths and area of openings are involved in mixed-use projects that include on the perimeter. If the IBC requirements are satisfied, the open garage does not need to be sprinklered, mechanically ventilated, fire multiple owners, both public and private. Let’s alarmed, or have enclosed stairs. Because garages generally have examine issues associated with such mixed-use large floor areas, this translates into significant savings, especially projects from the perspective of the parking ga- with very large garages.

The cost per parking space of an open parking garage can be rage owner. Typically, the garage owner would used as the baseline when analyzing the construction costs for enter into a development agreement with the parking spaces in a mixed-use project. For example, if an open developer, who engages the design team and parking garage costs $18,000 per space, and a mixed-use project with parking costs $24,000 per space, you know there is a $6,000 construction manager.

What Does Mixed Use Mean?

A mixed-use parking project is any building that blends a combination of residential, office, retail, cultural, or institutional uses with parking in which those functions are physically and functionally integrated. Mixed-use parking projects can range from the simple to the complex. Examples are garages with ground-floor retail, garages beside connected buildings, garage podiums beneath other uses, and underground garages with buildings above. Generally, costs rise correspondingly as projects increase from the simple to the complex.

per-space premium. Understanding what contributes to this premium is beneficial when negotiating the allocation of costs for the different parts of the project, especially when there are multiple owners involved.

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By Bill Kavanagh, AIA, NCARB

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Financing and designing the most efficient and effective mixed-use projects.

35-year career in the business is that you can never stop learning. And while registering for the 2015 IPI Conference & Expo (my 22nd annual), I was pulled

theme was the accessibility we now have to program operational and financial data.

Many recent IPI webinars and The Parking Professional articles have also focused on these same topics. While I know I risk sounding like the archetypal granddad with stories of needing to park five miles away in a blizzard when I was your age, these trends make me recall my start in the parking business—the era of Jurassic Parking.

The Beginning

By Duke

My first day on the job with the District of Columbia Bureau of Parking’s towing program (January 2, 1979—the first day of the late Marion Barry’s first term in office), we towed at least 400 illegally parked cars, all of which were processed and tracked through voice communication and handwritten ledgers. The process worked liked this: one of our 100 parking enforcement officers (PEOs) ticketed a vehicle for a towable violation and then contacted the appropriate dispatcher. The dispatcher filled out a tow request card and forwarded it to another dispatcher who assigned it to the closest tow truck. (In many respects, it was similar to a taxi dispatching operation where operators field calls from customers and a dispatcher finds the closest available cab.)

After the tow truck impounded the vehicle, the tow driver would radio the dispatcher and provide confirmation of the tow with relevant information,

Hanson

including—most importantly—to which of our three impoundment lots the vehicle was towed. We then used those tow cards to create handwritten ledgers, which were our information resource for responding to the (dude) where’s-my-car phone calls. These lists were copied and sent to the police department so they could be entered into the local law enforcement database and avoid the filing of erroneous stolen car reports.

This was all pretty tedious stuff that is now typically processed through wireless or Ethernet interfaces between handheld ticketing devices and/or mobile data terminals in the field and one or more back office systems. These near-real-time communications serve double duty to make the process significantly faster for the municipality and easier and faster for motorists to retrieve their vehicles (without the panic of thinking the vehicle was stolen when they returned before the tow information was fully processed).

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40

An Image CASE STUDY

Imagine my first five minutes: I rode the elevator to the third floor to hear two police sergeants discussing the new “head meter maid” starting today and what kind of idiot took that job. Then one turned to me and asked “Who are you? I haven’t seen you here before.”

“I am that idiot.”

Why would anyone want this job? Well, why not? The only way to go from that day was up! Overhauling or rebuilding the existing parking program in Corpus Christi, Texas, was not an option—we had to start from scratch. Months of industry research beginning in Sept. 2010 yielded some interesting results. First, there really wasn’t any industry standard program. Second, it seemed while the industry was changing by leaps and bounds, people hated enforcement officers. No matter what. That was a huge problem.

So where do we start? Will Rogers once said, “Nobody likes change except a wet baby!” Oh, how true a statement. I learned in my five years as a church pastor that change was needed in everyone else’s department in the church, but never in the person’s at question that moment. And that carried over to parking.

Establishing Direction Knowing I had to win over the public, businesses owners, downtown stakeholders, and the city council (not to mention my bosses), this was going to be no easy task. For me, the only answer was to establish an ambassador-style enforcement program. This meant first defining an objective and then building a new image around it by hiring, training, and managing to that objective. Structuring parking as an objective-based program instead of one that’s revenue driven is difficult for many to grasp—we are frequently evaluated by our revenue.

However, when revenue becomes the byproduct of our objective and not the objective itself, it is much easier to train and develop people with a purpose and show the public the value of what we do.

After several months of surveying business owners, citizens, business associations and organizations, the downtown management district, the convention bureau, some council members. and the mayor, we were finally able to establish an objective that would speak to all what we do: “To create a directed parking program that serves the citizens, visitors, and City of Corpus Christi!” It is simple, direct, and easy to remember.

Turnaround Using ambassador-style enforcement to improve parking and a department’s image, with great success.

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By Marc Denson

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t was a beautiful morning when I reported to work years ago, but within a few hours the real picture began to unfold. A parking unit in chaos with only one employee remaining after an internal affairs investigation; 70 percent of meters were more than 30 years old; no system for revenue accounting; no software management systems; no operations or procedures manuals; no tools or parts for the meter shop; only $15,000 per year to replace and repair meters; unsafe enforcement vehicles; a collapsing ancient building; citation collections of only 15 percent; and a department equally despised by all—citizens, business owners and the police department itself. Mind you, this was my first day on the job and first introduction to the parking industry.

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LOCKINGDOWN D

uring the past decade, data breaches have become increasingly common. Retail and healthcare leaders such as Home Depot, Target, TJX, and Anthem, Inc., have been the targets of sophisticated attacks through which millions of customers’ information was compromised. In this electronic age when our personal and financial data is often stored online, data security will continue to be one of the most challenging issues facing organizations that collect payments or personal data and store or transmit it online.

How to protect your operation and customers from data breach risk.

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

Locking Down

How to protect your operation and customers from data breach risk.

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Cover rendering courtesy of Kennen/Riley

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44 MAKE THE MOST OF IT!

21 JACKPOT WAYS TO MAKE THE MOST OF THE 2015 IPI CONFERENCE & EXPO

BY NOW, you know the 2015 IPI Conference & Expo, June 29–July 2 in Las Vegas, will be the parking industry’s biggest and best event, offering more professional development, hands-on product and technology experience, and networking (oh, the networking!) than ever before.

What’s on tap? A few highlights: 225 exhibitors in more than 150,000 square feet of Expo hall floor space.

More than 3,000 parking and transportation professionals gathered in one place.

60+ educational opportunities in track-specific sessions, ShopTalks, PowerPitch forums, and our popular Ignite sessions. ●● ●Facility tours, technology demos, and informative keynotes. ●● ●Park TankSM—modeled after the popular television show, where innovators will compete to see whose idea can swim with the sharks. ●● ●Social events that introduce you to colleagues from around the world. ●● ●And so much more! ●● ● ●● ● ●● ●

It’s a lot to see and do in a few short days. To help you make the most of your experience, we asked previous Conference attendees for their best tips. Use these 21 ideas to guarantee yourself a winning time in Las Vegas this summer!

“Decide what is the most important item needed to assist your business and work the room accordingly. Give yourself plenty of time to ask questions about the needed item, because you will find that you have even more questions. Plan the work and work the plan for making important discoveries.”

“Sit down, grab a drink, and get to know people in your field!

Rarely do you get to talk to other parking professionals, and they have a lot of great ideas to share. As for the Expo, grab a cup of coffee and go, go, go. The vendors are incredibly friendly and have some really exciting products. Learn about them. You might find something that’ll revolutionize your work. There’s plenty of time, so hit the floor and just start walking and talking.”

“Spend as much time as possible on the show floor. Attend your segment-specific Shoptalk. This will provide a basis for your network and give you the most job-specific ideas. Review the seminar choices to ensure you attend the most applicable seminars for your job. But intentionally attend one seminar outside of your area or comfort zone to get exposure to those concepts and ideas. Look into CAPP certification. If you are looking for a specific product, review the map and visit those booths first. If not, just go on a path to see and talk to as many vendors as possible. You will be surprised by what you learn.”

“Do not be overwhelmed by the enormity of it all! Before you come, think about several of your most pressing issues or ideas you hope to launch and search out educational sessions and vendors that address these topics. Then, review the vendor map and the session list for new topics, services, and equipment that may not have been on your mind but really draw your attention. If there is an organization doing something you want to emulate, make a point to visit with one of its employees during the week. Lastly, after you get back to your office, meet with your boss, peers, and team to share the best nuggets you learned so you can determine if any ideas can be implemented in your own organization.”

“Go to each booth and ask as many questions as you want with no fear. There are no such things as silly questions, especially in parking.”

“Everyone who comes in with someone from the same organization—make it a point to not hang out with your fellow employees.

Break away from the norm and go meet people, sit at a different

Unfortunately, the data breach trend has reached the parking industry.

In the past year, several parking companies have experienced breaches. And while their effects were limited—certainly nothing close to the extent of the previously-mentioned breaches—they illustrate the vulnerable position in which parking organizations find themselves.

“Everyone who accepts credit cards is at risk,” says Patrick Brooke, director of technical services at Sentry Control Systems.

Brian McGann, parking consultant and data security expert with Walker Parking Consultants, says parking operators are particularly vulnerable today.

“There are bad guys out there who are always looking for new targets,” he says. “Now that they have found some soft systems in the parking industry, they will continue to look for new targets in the industry.”

By Bill Smith

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How far the parking industry has come in a few short years.

How far the parking industry has come in a few short years.

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Mixing it Up

Jurassic Parking

hile a lot of people take parking for granted, the one thing I’ve learned in my

back to the educational sessions I attended or moderated last year in Texas. Session topics included multi-system integration, big data, and the Internet of Things. The overarching

Miami’s Design District cements parking’s new status as a platform for artistic expression.

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28 Financing and designing the most efficient and effective mixed-use projects.

The New Blank Canvas

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An Image Turnaround

Using ambassadorstyle enforcement to improve parking and a department’s image with great success.

Guarantee Yourself a Win!

21 jackpot ways to make the most of the 2015 IPI Conference & Expo.

Editor’s Note

DEPARTMENTS

VALUABLE INFORMATION 4 Entrance 6 IPI Board Member Profile 8 Consultants Corner 1 0 The Green Standard 1 2 The Business of Parking 1 4 Sociability 1 6 Parking Spotlight 2 0 IPI’s Ask the Experts 4 8 State & Regional Spotlight 5 0 IPI in Action 5 2 Community Digest 5 8 Calendar of Events 5 9 New IPI Members 6 0 Parking Consultants 6 2 Advertisers Index 6 2 Parking Break 6 4 Exit

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“

rs. Fernandez,” said the voice from “unknown” on the other end of the phone line. “This is Amy, calling on behalf of XYZ Bank about your video game store account, which is currently overdue.”

“I’m sorry,” I said. “My what?”

So began my unwitting (and very unwilling) participation in the game of identity theft. Filing fraud reports. Writing letters. Contesting bills. And becoming close personal friends with the local police officer assigned to such cases, who, nearly two months later, told me he was pretty sure I was the victim of a hack that stole hundreds of names, addresses, and Social Security numbers from my doctor’s office. Not Target or TJ Maxx or a bill thrown out whole, but my medical records. Fantastic.

If you thought your little database wasn’t of interest to those who’d steal swaths of records, think again. Identity theft can happen anywhere and the parking industry is far from immune. Speaking from personal experience, I can tell you becoming the victim of such a thing isn’t much fun. But thankfully, there are steps you can take to protect yourself and your customers, and Bill Smith explains many of them starting on p. 32. It’s well-worth a read and a pass-around to your staff.

Also in this issue is an in-depth feature on considerations before and during a mixed-use project, which is definitely a growing trend that shows no sign of slowing down. After that, you’ll find an exploration of how much the parking industry has changed in a few short decades, a piece about the value and how-to of ambassador-style enforcement, and a great case study of the unique Miami parking garages that have stylishly embraced their standing in the city’s art community.

Finally, this issue includes several pages about the 2015 IPI Conference & Expo, set to take Las Vegas by storm June, 29–July 2. You already know it’s the biggest and best parking event in the world, but wait until you see all we have in store for you this summer. Visit IPIConference.parking.org for more information and to register. I can’t wait to see you there!

As always, I love hearing from you—my email address is below. Until next month…

fernandez@parking.org

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ENTRANCE Publisher Shawn Conrad, CAE conrad@parking.org

COLLABORATION

Editor Kim Fernandez fernandez@parking.org

By Allen Corry, CAPP

Contributing Editor Bill Smith, APR bsmith@smith-phillips.com Technical Editor Rachel Yoka, LEED AP BD+C, CNU-A yoka@parking.org Advertising Sales Bonnie Watts, CEM watts@parking.org Subscriptions Tina Altman taltman@parking.org.

Graphic Design BonoTom Studio info@bonotom.com Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011.

For subscription changes, contact Tina Altman, taltman@parking.org.

The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute.

1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp.

Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2015. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed

by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The subscription rate is included in IPI annual dues.

Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico.

All other countries, $150. Back issues, $10.

The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

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uring my tenure as a parking professional, I’ve had the opportunity to work in leadership positions at a university, in a municipality, and presently in an airport. All three positions were similar in some ways but very different in others. But one function that was very comparable in each organization was collaboration.

At the Georgia Institute of Technology, parking was provided for students, employees, and visitors; we also offered off-campus shuttles from the Metro Atlanta Rapid Transit Authority (MARTA).

In Greenwich, Conn., parking was provided for patrons and employees of the central business districts. Parking was also provided for commuters along the rail line of the regional train from New Haven to New York City.

At Dallas/Forth Worth International Airport, parking is provided for customers and employees. At one of the largest airports in the country—the size of Manhattan—bus transportation also must be provided to shuttle commuters and employees who park in remote lots.

The entities in a partnership may be individuals, businesses, interest-based organizations, universities, governments, or combinations of all of these. Organizations work together in the interest of parking and transportation.

In what could be called an alliance of organizations that may partner to achieve similar industrial interests, the International Parking Institute (IPI) and state and regional associations collaborate to enhance or improve the ability to achieve parking and transportation goals and outreach.

A municipality can bring together representatives from many different parts of a community. Collaboration between stakeholders in planning for roads, parking, and transit can make a difference throughout the neighborhoods, business districts, and economy of a city or town. Parking and transportation ideas that have collaborative support tend to be successful.

Recently, two companies in two California cities worked together to deliver connected parking with sensors and parking apps on a network that allows residents to pinpoint parking spots before arriving at a location. The technology is designed to not only help people find spaces, but also to help reduce traffic congestion and improve parking management.

More recently, IPI, the Green Parking Council (GPC, an affiliate of IPI), and the Green Building Certification Institute (GBCI) started working together. The combined focus of these three organizations will be to provide leadership and guidance for the green conversion of parking facilities to sustainable and environmentally efficient properties and surroundings. As stated by Mahesh Ramanujam, president of GBCI, “Sustainability in parking is integral to building a greener future, not only structurally, but also by shaping transportation ALLEN CORRY, CAPP, networks that support more livable, walkable communities.” The is assistant vice collaboration of these three major organizations should prove to be a president, parking tremendous asset to the entire parking and transportation industry. business unit, at Partnership and collaboration mean not doing it alone when Dallas/Forth Worth you are able to work together cohesively with the same interests International Airport and a member of IPI’s in mind. Organizations can accomplish more, have a more diBoard of Directors. verse and multifunctional operation, be more profitable, and use He can be reached at additional avenues to accomplish their organizational goals by acorry@dfwairport. working together. com or 972.973.4854.

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

www.amanomcgann.com

EVENT

HEaLTHcarE

EducaTioN

airporT

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HoSpiTaLiTY

as a result, amano McGann brings you opuSolutions: our most recent, intelligent parking systems connecting your current operation to future innovation.

• complete financial control • Magstripe and encrypted barcode ticket technology for secure revenue control • chip and piN/EMV roadmap for new and existing applications • Numerous payment options including apple pay • improved performance, yield and customer satisfaction combine expert industry knowledge with the latest technology, and unmatched support and it’s easy to see why so many companies choose amano as their parking provider. We make it our business to help you succeed.

Let amano McGann help you master your market. call (612) 331-2020 ext. 6148 or email us at marketing@amanomcgann.com.

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IPI BOARD MEMBER PROFILE

LILIANA RAMBO, CAPP Chair, IPI Board of Directors Director of Parking Services, Houston Airport System

D

uring the last 28 years in the parking and transportation industry (three different cities and four distinct positions), one thing is for sure: parking is and will always be in my blood. But more than that, this is an industry where I have met and have forged lifelong friendships with people who have seen me grow and change from a very young and naïve administrative clerk, to a mature and accomplished woman and mother. That said, I know it would not have been possible for me to be where I am right now in my life without the person who was always there for me and was my constant rock— my mother!

Immigrating to the U.S. from Colombia when I was 12 years old was not an easy task. Assimilating into a new culture, learning a new language, and having to deal with pesky teenage boys was a little too much for me back then. Thankfully, I had a very strong mother who always pushed me to the next level. My mother was a single parent; she did not have a lot of formal education, but she provided all the love and advice I ever needed. She worked many extra jobs to make sure our family had food and a roof over our heads, but most importantly, she was always there providing the love and guidance we needed.

God called her to His side in June 2012, and a day does not go by when I do not wish I could still come home to hug her. She was the best role model I could have ever asked for.

Being the mother of two beautiful and intelligent young ladies, Briana (18) and Diana (17), keeps my

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life full of excitement! Briana is a freshman at LSU (Geaux Tigers!); Diana is a junior in high school and a very talented volleyball player. I feel so privileged for God to have chosen me to be their mother. Besides being a proud mother, the rest of the hours in my daily life are filled with work and working out. I am proud to say that I just completed my 50th half-marathon, and my challenge for this year is to run a total of 1,008 miles in as many different cities as possible. I will make sure to dial one of you if I am coming to your neck of the woods to complete this challenge!

AIMS

EDC

Corporation sales@aimsparking.com www.aimsparking.com

Check out the new AIMS Mobile Android App!

800-886-6316

CONSULTANTS CORNER

FIVE KEY DRIVERS FOR FINANCIAL AND SUSTAINABLE SUCCESS

By Daniel Ciarcia

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ost of us are keenly aware of the changing global climate and resulting critical environmental challenges. A recent Yale University study reported that 87 percent of Americans believe mankind is more (or at least equally as) responsible for climate change than natural events. We agree on the need for action, but individuals and businesses often need an extra push to make meaningful changes to reverse the global climate trend.

As it turns out, the financial motivations for parking operators to embrace environmental sustainability are compelling. Here are the top five reasons to improve your bottom line—and the environment!

90 percent. Commissioning and re-commissioning your facility at regular intervals can return almost $6 for every $1 spent. Even diligent recycling can divert enough from the waste stream to reduce waste-hauling charges and increase profits from selling the recycled commodities.

Lower Operating Costs The easiest and most immediately beneficial actions you can take will cut your facility’s operating costs, often with payback periods of less than two years. Upgrading to efficient light-emitting diode (LED) technology and adding lighting controls can save 70-90 percent of your electric bill. Experts also say that installing ventilation systems with sensors that turn garage fans on only when the air quality requires ventilation and incorporating fans that run at different speeds can cut energy costs by up to

DANIEL CIARCIA is founder of Two Willows Consulting, LLC, and a member of IPI’s Consultants Committee. He can be reached at dan@ twowillowsconsulting. com or 617.600.8775.

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Increase Revenue Increasing your use of existing garage space before building more parking helps preserve land for other purposes and reduces your environmental impact.

You can increase space efficiency by sharing parking spaces between different types of patrons with varying needs. For example, allowing residential high-rise and commercial office tenants to share parking spaces reduces overall parking need, alleviates demand for new

parking facility construction, and lowers total operating costs, maximizing revenues and operational efficiency per square foot.

Attract New Business Environmentally friendly parking facilities can attract more customers, increasing occupancy rates from conventional drivers and tapping into new markets. Electric vehicle (EV) drivers will seek out parking facilities that provide car charging equipment, while facilities that encourage ridesharing (carpools, vanpools) by reserving preferred spacing or offering other promotions will also attract new customers. You’ll sell more spaces and the garage’s ancillary services and retail operations will benefit from attracting these new markets. Providing safe and convenient bicycle parking will attract bicyclists, who will likely spend money near the facility that ultimately flows back.

environmentally sustainable practices within any organization are numerous, but it is hard to find an area more fertile for improving the bottom line than greening your business. The U.S. Green Building Council has concluded that LEED (Leadership in Environmental and Energy Design)

certified buildings enjoy a 3 to 6 percent price premium and 8 to 10 percent higher occupancy rates than non-LEED-rated buildings. If parking operators realize even a portion of this revenue increase, it represents a potential windfall for operators who go green.

Customer Satisfaction and Retention Environmentally friendly facilities provide customers with a more satisfying experience.

Decks that are well-lit with high-efficiency fixtures and bulbs allow pedestrians to feel safer and more comfortable. Efficient lighting that reduces glare and enables clear driver visibility reduces accidents inside the facility. Eliminating harsh and highly emissive cleaning chemicals, surface coatings, paints, and sealants is healthier for patrons and reduces complaints of poor air quality and breathing ailments.

Reputation and Branding Finally, consistent and credible parking facility “greening” builds a positive brand reputation. Patrons are more loyal to brands they believe represent their values. Businesses that practice environmental sustainability and social responsibility increase their social license to operate, creating a win-win for you, your customers, and the environment.

A Windfall for You and the Environment The ecological benefits of implementing parking.org/tpp

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THE GREEN STANDARD

A NEW EVALUATION CRITERION FOR PARKING EQUIPMENT

By Vicki Pero, SPRH

N

ot so long ago when an organization considered facility parking equipment for purchase, there were three common areas of consideration: ease of use, durability, and revenue control and reporting. Like many other things in our industry, the criteria have expanded in recent years to include a fourth category: sustainability.

While the validity of climate change concerns continue to be debated in some circles, in the parking industry—as many others—sustainability has become an area of focus, as expectations from consumers have grown.

Another driver is the recognition of the triple bottom line: people, planet, and profit, with a focus on profit.

Significant savings can be realized when equipment is more efficient and/or costs less to produce.

Materials Materials used and manufacturing processes are the first considerations. What sort of environmental effect does equipment production have, and is the manufacturer taking steps to reduce this and offset its carbon footprint?

Is recycling existing components an option during the installation process, and is it possible to retrofit any of the existing equipment housing to avoid the use of new materials and resources? The ultimate goal is cradle-to-cradle production—a phrase made popular by Walter R. Stahel in the 1970s, referring to the achievement of a waste-free manufacturing process.

Resource Use

VICKI PERO, SPRH, is principal of the Marlyn Group, LLC, and a member of IPI’s Sustainability Committee. She can be reached at vpero@ marlyngroupllc.com or 800.825.6310.

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The next consideration is resource use by the facility’s equipment. Opportunities to conserve resources can be found by reducing energy consumption and supplies. Factors that influence equipment energy consumption include whether devices can enter a sleep mode when not in use, along with screen displays used by customers and employees and their related energy requirements. In addition, depending on where the equipment will be located, each device’s ability to produce its own power through solar panels is investigated. This is becoming an increasingly common option in situations where equipment will have access to sunlight. In terms of supplies, some parking apps, license plate recognition solutions, and other equipment packages reduce or eliminate paper use by integrating customer and enforcement activity into smartphones.

Carbon Use The last, and perhaps most impactful, sustainability factor is how the equipment will reduce customer

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

vehicle idling and associated carbon usage. This is a much broader category than the others because it can take into consideration lane design, wayfinding solutions within and outside the facility, space availability technologies, and transaction processing equipment. It can even extend to how equipment can integrate with apps and websites that provide real-time data about space availability.

With respect to the actual revenue control equipment, ease of use is evaluated to determine how long, on average, it takes for a customer to process a transaction and the speed at which the equipment can do its part.

Sourcing equipment that is able to move transactions out of entrance and exit lanes can have a dramatic effect on vehicle idling, so placement of these units and the ability to maintain or increase revenue control in these modes of operation are priorities.

We’ve just scratched the surface in terms of defining the sustainability features highlighted above, but the industry does have a program and a roadmap you can follow available through the Green Parking Council (GPC, an affiliate of IPI). The GPC offers its Certified Green Garage program and related Certification Standard publication that can help you find your way if you are looking for ways to make sure your facility revenue control equipment is more sustainable. Find out more at greenparkingcouncil.org.

THE BUSINESS OF PARKING MARKETING LEGAL

LEADING THE DISCUSSION

By Bill Smith

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n more than 20 years of working with parking planners, one of the most common frustrations I’ve heard is that municipal decision-makers are sometimes hesitant to try new planning approaches even though their benefits are clear. The problem is that decision-makers sometimes worry about public opposition deriving from a lack of understanding of how these planning approaches will benefit a community.

I recently experienced this when I attended a public meeting to introduce a consultant’s recommendations for new downtown parking rules. The city traditionally limited parking in the most valuable downtown spaces to two hours, and the consultant was recommending eliminating these restrictions. It became clear that this proposal was based not on planning considerations, but rather on the fact that people didn’t like time limits.

The question of how long to permit parking ceased to be a parking planning issue and became a communication issue. When municipalities make planning decisions based primarily on public opinion, it’s an example of bad planning. And it’s unnecessary.

Communication

BILL SMITH, APR, is principal of SmithPhillips Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.

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We live in a communication age and it’s easier than ever to communicate with—to educate—the public. There are so many outlets for reaching people—traditional press, websites, social media, brochures—that there’s no excuse for not making the effort to communicate with key constituencies.

And there are few industries in which constant communication is as important. Parking is a complex discipline.

Often, the decisions that are made by planners seem counterintuitive to people who don’t understand the nuances of parking planning. For instance, the thought of raising rates for parking in retail districts used to keep shop owners up at night. But planners know that by properly regulating rates, they can influence parking behavior in such a way that shoppers will always be able to find convenient parking near their destinations. When municipal planners and their consultants communicate these benefits and information about where long-term parkers can park, people generally support the sensible policies.

People may not like to have their parking sessions limited to two hours (and shop owners want their customers to be happy). But when they understand that the point of time limits is to promote turnover to make sure there are always spaces available adjacent to shops, business owners will gladly support the policy.

And as long as there are viable long-term options nearby

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(and parkers know about them), their customers will see the light, too.

When you apply communication solutions to these planning challenges, they cease to be problems. Parking plans should come with communication plans that lay out challenges that are likely to arise when the parking plan is introduced and offer a blueprint for proactively addressing them. In addition, communication plans should also offer timelines for reaching out to the media, developing web-based and other marketing materials, and initiating social media campaigns.

In the time limits example, planners should have begun to educate the public about the importance of time limits weeks before introducing their plan to the community. They could have made presentations to the local chamber of commerce and met individually with business owners and other key decision-makers. Not only would this have won support for their proposals, but it would also have framed the public discussion in their favor. They wouldn’t have to play defense because the narrative would already have been that time limits benefit downtown businesses. If cities and towns wait to begin the public communication process until they introduce their plans, more often than not, they have already lost control of the narrative.

Likewise, media outreach should begin before the plan is introduced. This can be done with off-the-­record briefings and the distribution of media materials. By preparing the media in this way, cities and towns can influence media coverage to revolve around the desired narrative.

Finally, social media campaigns and the introduction of materials such as websites and brochures should be timed to educate the public about plans and their benefits.

A comprehensive communication plan that addresses anticipated community concerns and offers messaging to address them, along with a step-by-step communication strategy and schedule, can be the difference between success and failure when it comes to gaining public support. It can also eliminate the risk of making bad planning decisions because you’re worried about public opinion.

SOCIABILITY

NOT BEING A BLOCKBUSTER

By Ted Janusz

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id a typical Friday night used to mean driving to your neighborhood Blockbuster store to get a copy of the latest movie release before they were all rented? And then did you watch the film within 48 hours to avoid a dreaded late fee?

In 2004, Blockbuster had 60,000 employees in 9,000 stores and appeared invincible. At one point, a new Blockbuster opened every 24 hours.

TED JANUSZ is a professional speaker on the topic of “social media for baby boomers,” author, and marketing consultant. He is the author of the Social Media Marketing Guide for Parking Professionals, which is a free publication for IPI members and can be downloaded from parking.org/ socialmediaguide.

He can be reached at ted@ januspresentations. com or 614.440.7487.

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After being fined an outrageous late fee of $40 on a copy of the movie “Apollo 13,” Blockbuster customer Reed Hastings decided to act. In 1997, he co-founded Netflix, which would eventually stream movies online, and Blockbuster’s days began to be numbered. (Ironically, Blockbuster passed on the chance to purchase Hastings’ company for $40 million in 2000.)

Another example of disregard for the customer experience involved Dave Carroll and his band, Sons of Maxwell. During a trip, the band’s United Airlines plane stopped for a layover at Chicago’s O’Hare airport. While the plane sat on the tarmac, one of the other passengers looked out the window and exclaimed, “They’re throwing guitars out there!”

Carroll’s $3,500 Taylor guitar was badly damaged.

He persisted with the airline for nine months to right the situation, then in desperation, created a song and video about his experience and posted his story on YouTube. His “United Breaks Guitars” video now has nearly 15 million views.

The experience was a costly public relations and financial nightmare for the airline. According to the London Times online, “Within four days of the song going online, the gathering of the thunderclouds of bad PR caused United Airlines’ stock price to plunge by 10 percent, costing shareholders $180 million. This would have bought Carroll more than 51,000 replacement guitars.”

Shifting into Park Maybe you don’t need to concern yourself with a social media backlash because you and your employees treat your parking patrons with respect. And maybe you are not threatened by the rapid rate of change in the parking industry as in the technology industry.

At least for the foreseeable future, consumers will need to use their cars to transport themselves to work, school, and to shop. When they do, they will need to park those cars somewhere. But, as with Blockbuster

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

or United Airlines, a chilling future reality may be in store for us.

Why would someone want to go through the time and effort to travel to a mall or other shopping destination only to deal with customer service as pitiful as what Reed Hastings or Dave Carroll experienced, when they can order just about anything painlessly with just a few clicks on Amazon or other retail websites? Online sales are expected to grow to more than $400 billion by 2018. That is nearly a half-trillion dollars of goods and services that consumers will no longer need to drive (and park) to get.

Retail consultant Howard Davidowitz predicts that up to 50 percent of America’s shopping malls will fail within 15 to 20 years. He expects that only upscale shopping centers with anchors such as Neiman Marcus and Saks Fifth Avenue will make the cut.

Malls that depend on anchors such as J.C. Penney and Sears, which are quickly closing stores, are most vulnerable. “Middle-level stores in middle-level malls are going to be extinct because they don’t make sense,” claims Davidowitz. “That’s why we haven’t built a major enclosed mall since 2006.”

At the time of its opening in 1989, Columbus City Center was Central Ohio’s largest and most upscale shopping mall, but it was demolished in 2010. Fortunately, the parking garage adjacent to the mall found new use as a place to store the cars of employees who work downtown. Other parking garages that support shopping centers may in the future not be as fortunate.

How might your parking facility be affected by the growth of online commerce and the potential decline of the brick-and-mortar shopping facilities that surround it? How can you avoid becoming a Blockbuster?

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Arrogance and Ignorance

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PARKING SPOTLIGHT IPI MEMBER

DOUG ROBERTSON Manager of Parking Services, City of Ottawa

P

arking Services, one of seven branches in the City of Ottawa’s Public Works Department, is mandated to provide paid public parking services in alignment with the goals and objectives of the 2009 council-approved Municipal Parking Management Strategy. The branch consists of 16 full-time equivalent positions and was established in 2009 following an organizational realignment. It currently manages 4,000 paid on-street parking spaces in 12 business areas; 2,700 off-street spaces in five multi-story parking structures and 13 surface parking lots; and 2,500 ring-and-post bicycle parking spaces.

DOUG ROBERTSON is manager of parking services with the public works department of the City of Ottawa, Ontario, Canada. His career began 25 years ago when he went to work as a summer bylaw enforcement officer in Toronto between college semesters. After graduating, he accepted a permanent position in enforcement and went to work with building inspectors, fire prevention officers, police officers, and other municipal professionals. He spent the next 10 years working in municipal governement and in 2002, earned his MBA. Three years later, he was named parking program manager in the City of Waterloo, Ontario.

“When the opportunity arose in 2009 to lead the transformation of the brand-new parking services branch for Canada’s national capital, the City of Ottawa,” he says, “I just couldn’t resist!”

The Parking Professional: What is your favorite thing about the parking industry?

DOUG ROBERTSON: The potential to affect our community

and life in our cities and to leave a positive legacy. Parking is something that we often take for granted and fail to appreciate. However, the potential that progressive parking management has to positively affect the livability of our cities and urban fabric, protect our natural environment, and generate economic activity is incredibly significant.

It is a huge responsibility to the communities in which we live that we diligently manage parking well.

Parking is a major community asset, but it sometimes seems that when it’s effectively managed, we fail to notice it. It’s a little like the proverbial tree that falls in the forest: Does anyone hear it? Yet when parking isn’t available or isn’t well-managed, it’s one of the first and most frequently complained about issues in urban life.

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This and the fact that it is often the No. 1 factor affecting the success or failure of major development proposals should tell us how important it is that we manage parking with great diligence, dedication, and consideration of community values.

TPP: Ottawa is called the Cyclists’ City. Why is that, and what does it mean for your department?

DR: Many people commute by bicycle year-round in

spite of temperatures that often drop to between –4 and –22 degrees Fahrenheit for sustained periods during the winter. It is common to see cyclists riding through blizzards, sometimes wearing ski goggles to keep their tears from freezing to their eyelashes as they ride! One of the strategic objectives of the City of Ottawa Municipal Parking Management Strategy is that staff promote, establish, and maintain programs and facilities that encourage the use of alternative modes of transportation, including cycling. For parking services, this has meant providing bicycle parking in locations convenient to cyclists and supporting corporate cycling initiatives.

Every bicycle space we provide encourages someone to leave the car at home, and our staff takes great pride in installing every single bike rack.

TPP: You have an innovative ring-and-post bike parking program. Tell us about that.

DR: It all started back in 2010 when we converted from

on-street single-space parking meters to pay-and-display technology. We replaced all 4,000 on-street single-space parking meters with 650 solar pay-and-display machines. Cyclists had become accustomed to using the former parking meters as secure bicycle parking, and staff salvaged the old meter posts for conversion into ring-and-post bicycle racks.

The racks support cyclists who use our existing and developing bike path network to encourage this mode of transportation and have a positive effect on the environment. Re-use of the former meter posts eliminated the energy that would have been consumed if they had been sent to a smelter. As of year-end 2014, 64 percent of our former parking meters were converted into 2,542 bicycle parking spaces. Our branch was recognized by the chair of the City of Ottawa’s Environment Committee and the city manager with their Environmental Excellence Award for the program.

TPP: How do you onboard and train new parking employees? What do you think is the most important thing you teach them?

DR: Service excellence plays a huge role in everything

we do. We’re constantly striving to provide a level of operational performance that exceeds the expectations of residents and visitors to Ottawa. For us, parking is not a revenue generator; it’s a public service that supports a multitude of purposes. We see the parking program as a community asset, and that means we engage and empower our employees and coach them to focus on client satisfaction.

TPP: Your department conducts regular parking studies. What’s the benefit?

DR: The Local Area Parking Studies Program is the

tool identified in the Municipal Parking Management Strategy that helps us determine the extent of our involvement in the provision of public parking in any given area and what measures we can implement to support local businesses and fulfill the objectives described in the strategy. It plays an important part in ensuring that the municipal paid parking supply is appropriately parking.org/tpp

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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managed and that we recognize needs to increase or decrease the parking supply and to change our rates when necessary. Since the inception of the program in 2009, we’ve conducted seven local area parking studies resulting in more than 100 recommendations.

One more study is nearly complete, and an additional two are planned this year.

Stakeholder consultation and transparency are key cornerstones of the program. We use the studies to build trust and credibility and to ensure that our services reflect the values of our community.

TPP: What advice would you give a new or aspiring parking professional?

DR: First, the expectation to demonstrate diligence in

the management of the public funds with which we have been entrusted has never been greater. We need to recognize and respond to that expectation and appreciate the importance of demonstrating an attitude of accountability for a public asset.

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Second, the exponential and converging enhancements in technology improving our industry is occurring quicker than ever before. It’s important to stay current.

To the extent you are able, build a network and stay connected with your peers in the industry. Do regular web searches on current issues impacting the industry and read industry magazines such as The Parking Professional. It is time and effort well-spent.

Last, no man or woman is an island. Earn trust and respect from your co-workers, team members, and

industry peers and support them the same way that you would like them to support you when you need it.

Seek out others who demonstrate that same integrity and insight in life by doing what is right, not necessarily just what is right for themselves in any given moment. It will provide you with a solid and stable foundation of trusting relationships that frees you to focus on personal growth and productivity. That, in turn, will allow you to create a positive legacy with your career.

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This course covers the latest software and solutions that are transforming parking operations around the globe, from revenue and access control technologies and electronic payment, to data collection/ sharing and customer communications.

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Advancing the parking profession

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IPI’S ASK THE EXPERTS

Michael Robertson Managing Principal

Walker Parking Consultants/ Walker Restoration Consultants Look at the fiscal and opportunity costs of parking. Many communities believe they have a parking shortage and that simply adding to the supply will solve their issues.

However, these communities often quickly change their minds once they understand the true cost of building more supply (fiscal and opportunity for better use of the space). This realization often opens up the conversation to alternative modes of transportation and demand management.

Brett Wood, CAPP, PE

Parking and Transportation Planner

Rick Siebert, CAPP Section Chief

Montgomery County, Md., Department of Transportation Demand-based pricing. Back in the stone age. the key was to price parking to the market. In municipal parking, the key is getting your elected decision-makers to price parking at anything approaching the market.

Kimley-Horn and Associates, Inc. While parking may be one of the most lucrative cash industries in the world, paying for and financing new parking structures is almost always a no-win situation. That’s why you are seeing more cities and developers partner for P3 construction.

Dan Kupferman, CAPP Director of Car Park Management Systems

Walker Parking Consultants/ Walker Restoration Consultants Understand that all too frequently, parking fees are based on entitlement rather than supply and demand. Garages are entitled to charge higher rates than on-street parking because garages are expensive to build.

People, however, prefer to park on-street. By the way, people are entitled to park on-street for short money, because … it’s always been that way? Parking finance isn’t for dummies!

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INTERNATIONAL PARKING INSTITUTE | APRIL 2015

Rick Decker, CAPP Assistant Manager, Parking Operations Minneapolis/St. Paul International Airport The pricing pages would include the basic economics of supply, demand, scarcity, and abundance and the fact that these all change very quickly with huge effects on our parking facilities and the world in which we all live.

The opinions, beliefs, and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

If someone wrote Parking Finance for Dummies, what topic would you have him/her explain first?

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PHOTO COURTESY OF GENERAL CONTRACTOR KVC CONSTRUCTORS

By Timothy Haahs, PE, AIA, and Megan Leinart, LEED AP BD+C

THE NEW BLANK Miami’s Design District cements parking’s new status as a platform for artistic expression.

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OR THE PAST DECADE, SOUTH FLORIDA has been on the cutting edge of parking facility design. Miami Beach projects such as the internationally renowned 1111 Lincoln Road parking structure (see the October 2011 issue of The Parking Professional) and the planned Collins Park Place have broken the rules of parking garage design and transformed the conventional ideas and perceptions of structured parking.

CANVAS

RENDERINGS COURTESY OF IWAMOTO SCOTT, LEONG LEONG, AND TIM HAAHS

The City View Garage

parking.org/tpp

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Palm Court is the first phase of the Design District transformation and will set the design and artistic groundwork upon which all future phases will be modeled.

One of the most important factors leading this revolution is the commitment of signature architects who have taken their experience of designing traditionally remarkable buildings, such as skyscrapers and cultural centers, and transferred their architectural expertise and unique design concepts onto parking structures.

Firms such as 1111 Lincoln Road designer Herzog & De Meuron and Collins Park Place designer Zaha Hadid have dramatically altered the parking design landscape and brought international recognition to these revolutionary projects.

As parking professionals, we have, of course, always understood the excitement a parking garage can inspire.

But this new partnership with world-class architects has helped to bring the intrigue of parking more mainstream.

With that has also come a newfound appreciation for parking by the public, who see these facilities with their vibrant façades, community spaces, and contribution to streetscape vibrancy as destinations to explore rather

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than simply places to temporarily store their vehicles.

While the integration of modern, highend architecture has become a more common sight in recent years, developers in Miami are implementing another design concept that is sure to generate just as much excitement. Developers of Miami’s Design District are taking the idea of architectural design to an entirely new level.

For years, the Design District was a place where local artists, interior decorators, and furniture designers set up shops to showcase and sell their crafts. Located north of Midtown Miami, the district features more than 130 art galleries, showrooms, antique dealers, restaurants, and more. Until recently, the architectural make-up of the district was primarily old low-rise warehouses and gallery spaces, but developer DACRA is in the process of transforming the district into an international destination for shopping, culture, and art. The development has succeeded in attracting luxury retailers that include Dior, Louis Vuitton, Marc Jacobs, and many more, bringing the district into direct competition with long-established Miami shopping destinations, such as Lincoln Road and Bal Harbour Shops.

Bringing Art to Life In a recent South Florida Business Journal article, DACRA CEO Craig Robins stated, “My goal is the Design District would be a place, if you are coming to Miami, you absolutely have to see it—just to see the public art, the design, the culture that is here.” This quote sums up the distinctive vision that DACRA and similar developers have for this community and the goals of creating a destination for travelers from throughout the U.S., South America, Asia, and the rest of the world. Robins himself is an international contemporary art and design collector, so it is no wonder he has chosen to weave art throughout his most significant and spectacular project.

The integration of art into the Design District neighborhood has come in many forms. There is the spectacular “Fly’s Eye Dome” in the center of the district, modeled after a similar structure developed by the Buckminster Fuller Institute in New York. The dome is an evolved version of the Buckminster original, with a Miami flair Robins commissioned himself.

Another example of art in the district is the design of the Palm Court retail spaces. Palm Court is the first phase of the Design District transformation and will set the design and artistic groundwork upon which all future phases will be modeled. The Palm Court façades feature colorful glass fins, inspired by the flowing movement of waterfalls and the rain showers typical in Miami’s climate. The roof-to-ground panels are highlighted by vibrant lighting at night and create a parking.org/tpp

PHOTOS COURTESY OF DACRA AND ROBIN HILL PHOTOGRAPHY

superior pedestrian experience, drawing attention to the large courtyard at the center of Palm Court. Even the landscaping throughout the development connects visitors to artistic expression, including lining the streets and rooftops with collectible trees.

Future plans for the district include a 100-room boutique hotel, a 70-unit condo building, and a museum.

Each of these projects will incorporate similar design ideas and concepts, making the district a true model for the juxtaposition between architecture, art, and public space. The project will also include a number of sustainable design elements, with plans to achieve LEED Gold Certification.

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The Design District will continue to reshape a community and become a rare international model of architecture and art for international travelers. However, the special vision DACRA created with this project doesn’t stop at the shopping areas and public spaces. Rather, the developer has extended this vision into the design of its parking facilities. When completed, parking in the Design District will become as much of a destination as the rest of the development.

Current plans include the development of two new parking facilities: the City View parking structure and the Museum parking structure. One of the most unique characteristics of the garage designs is the use of numerous façade architects on each project. This not only helped break up the garages into multiple distinctive

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looks but allowed for numerous artistic schemes to be prevalent throughout.

Two internationally renowned architectural firms worked on the nearly completed City View parking garage façade designs—Leong Leong Architects and Iwamoto Scott—and it is set to open this spring. The garage includes approximately 22,660 square feet of retail and 14,790 square feet of office space.

To complement the district’s dedication to the creative experience, it provides an attractive connection between parking and the rest of the development with its vibrant façades, dramatic lighting, and ground-floor retail spaces to engage the pedestrian. The Leong Leong façade consists of a titanium-plated stainless steel shimmering wrapper, with thousands of sections cut and folded out to provide an almost 3-D visualization. The Iwamoto

RENDERING COURTESY OF KENNEN / RILEY

Bringing Art to Parking

The currently in-design Museum Garage will feature a total of five façade designs, each with its own individual vision and look.

featuring a rooftop mural that depicts a radar-like image of a live hurricane.

While the City View garage will undoubtedly offer visitors an exciting first impression to the Design District experience, the second planned parking facility intends to take the idea of integrating art into garage design to a brand-new place.

The currently in-design Museum Garage will feature a total of five façade designs, each with its own individual vision and look. The façades start at the corner view from North Miami Avenue and Northeast First Street, with the “Ant Farm.” Modeled after the concept of the children’s toy, this is by far the most interactive section of the garage, providing a public space where people can gather and explore the structure inside and out.

Additional façade designs will include a series of abstract concepts. The combination of four architects plus a theater/stage designer results in a distinctive display of very individual artistic visions. Design elements include hanging cars, Japanese anime themes with cartoonish figures and “Caryatid” columns, landscaping planters, and a mural that runs along the entire back side of the structure.

That’s a Wrap

Scott façade features a digitally fabricated metal screen wrapping around to the side of the garage with a blue and silver gradient color pattern that complements that of the surrounding Palm Court buildings. The middle portion of the façade will feature a public art piece by John Baldessari. This piece showcases a highly technical artistic application that transforms the pixel from a simple ink dot into a cut-out in the steel panel, providing a variation in tone and creating an image that is ambiguous up close but becomes gradually more visible at a distance.

Highly visible from Miami’s I-195 interstate, the City View garage will offer visitors their first experience to the Design District. It will serve as an intriguing visual to invite passersby to come check out the area. Further, the garage event provides a dynamic view from the air, parking.org/tpp

Using the garage façade as a canvas provided designers with an opportunity to bring the vision of artistic expression out of the more traditional public spaces within the Design District to become the first thing visitors will see and interact with upon arriving. Carrying the art out to the parking areas allows an often-overlooked experience within a development to instead make a significant contribution and further connect the development to the surrounding community. All four walls of the garage incorporate their own unique elements, with each contributing some form of artistic expression to the overall development.

The Design District is not just a shopping center.

It is an exhilarating addition to an already vibrant and trend-setting city. The integration of art and architecture, combined with the interest and commitment of international high-end retailers, and the opportunities for residential living is a special undertaking of a live/work/ play experience not often successfully accomplished.

Extending such a concept onto the development’s parking facilities will provide visitors with a consistent interactive experience from the time they drive up to the parking garages, throughout their visit, and to the time they arrive back at their vehicle to leave. It is one of few destinations of its kind that combine the ideas of art, architecture, community, and culture together into one place and will ensure that the development will be an international destination for years to come.

TIMOTHY HAAHS, PE, AIA, is president of Timothy Haahs & Associates, Inc. He can be reached at thaahs@timhaahs. com or 484.342.0200.

MEGAN LEINART, LEED AP BD+C, is director of corporate development for Timothy Haahs & Associates, Inc. She can be reached at mleinart@timhaahs. com or 484.342.0200.

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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Financing and designing the most efficient and effective mixed-use projects.

By Bill Kavanagh, AIA, NCARB

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INTERNATIONAL PARKING INSTITUTE | APRIL 2015

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ixed-use projects with parking facilities are becoming more common. As land becomes ­scarcer, building a freestanding garage may be a missed opportunity. Often, parking authorities and other parking entities are involved in mixed-use projects that include multiple owners, both public and private. Let’s examine issues associated with such mixed-use projects from the perspective of the parking garage owner. Typically, the garage owner would enter into a development agreement with the developer, who engages the design team and construction manager.

What Does Mixed Use Mean?

A mixed-use parking project is any building that blends a combination of residential, office, retail, cultural, or institutional uses with parking in which those functions are physically and functionally integrated. Mixed-use parking projects can range from the simple to the complex. Examples are garages with ground-floor retail, garages beside connected buildings, garage podiums beneath other uses, and underground garages with buildings above. Generally, costs rise correspondingly as projects increase from the simple to the complex.

The Cost Benefits of Open Parking Garages A highly cost-effective way to provide structured parking is with an open parking garage. The International Building Code (IBC) lists the criteria that must be satisfied to gain the benefits of an open parking garage. The requirements pertain to the openness of

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the garage, with minimum required lengths and area of openings on the perimeter. If the IBC requirements are satisfied, the open garage does not need to be sprinklered, mechanically ventilated, fire alarmed, or have enclosed stairs. Because garages generally have large floor areas, this translates into significant savings, especially with very large garages.

The cost per parking space of an open parking garage can be used as the baseline when analyzing the construction costs for parking spaces in a mixed-use project. For example, if an open parking garage costs $18,000 per space and a mixed-use project with parking costs $24,000 per space, you know there is a $6,000 per-space premium.

Understanding what contributes to this premium is beneficial when negotiating the allocation of costs for the different parts of the project, especially when there are multiple owners involved.

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Parking Efficiency (Square Feet per Parking Space) Understanding the efficiency of an open, long-span parking garage compared with a garage in a mixed-use project can be another way of understanding cost impacts.

Long-span parking structures can range between 300 and 360 square feet per parking space, depending on a number of factors. Long-span structures do not have intermediate columns in the parking module. In other words, there are no columns between adjacent spaces at the back of parking stalls.

The efficiency per stall (square feet per space) is a function of many factors. An optimal, long-span garage can range from 300 to 325 square feet per space. Typical features might include eight-feet, six-inch stall widths, elevator and stair towers outboard, no parking access revenue control lanes, no reservoir spaces inside garage, no speed ramps, end bay parking, and a regular rectangular footprint. For planning purposes, 325 square feet per space is a good rule of thumb for an optimal garage.

Less optimal, long-span garages can range from 330 to 360 square feet per space. For planning purposes, 350 square feet per space is a good rule of thumb for lessoptimal garages.

Short-span parking structures generally can range between 360 and 400 square feet per parking space.

Short-span structures have intermediate columns in the parking module and are usually part of mixed-use structures. The additional column lines are often a function of the building program above. The poorer efficiency results from these additional structural elements, elevator and stair cores, shafts, and mechanical, electrical, and plumbing (MEP) rooms for the other uses.

Top 12 Tips for Mixed-Use Thinking of a new mixed-use project with parking? Here are recommendations to consider before you start.

1. Open parking garages are your friends (lower cost, less utilities, etc.). You want to have a very good reason why a design does not incorporate an open parking garage.

2. KISS Principal: Keep It Simple, Stupid. Complex is expensive.

You do not want a project to be needlessly complex when a simpler arrangement of the parts is possible.

3. The ideal is clear delineation of ownership. A freestanding garage beside a tower offers easy-to-understand cost division.

4. Engage your own team of advisers (cost estimator, architect, engineer, parking consultant, etc.) to understand how the proposed design affects your interests, i.e. ,your construction costs. Do not rely on the other owner’s design team and construction manager.

5. Make sure your advisers have experience in both parking garages and other building types. If your adviser only designs parking garages, he or she may not have the experience needed for a mixed-use project.

6. Understand the cost allocations between owners and their project parts.

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7. Insist on an open book. As an owner, you should see what and where the construction costs are.

8. Shared cost savings. If the project bidding process results in savings lower than the estimates, you want your fair share.

9. Liquidated damages. This prevents your parking garage from becoming neglected. You want your garage up and running as quickly as possible. You do not want to wait until every apartment is finished before you can start parking cars and generating revenue.

10. Timely input. Don’t let the project design progress too far without your advisers’ input. Ideally, your team of advisers would be on board at the beginning.

11. Carry sufficient contingency.

12. Don’t underestimate the value you bring to the project.

Many parking entities have eminent domain powers that are instrumental in assembling project sites. They may also have access to favorable lending terms and programs.

An example of a long span, precast garage with no intermediate columns at the ends of the parking stalls.

As an example, if your mixed-use garage project that includes a hotel, office, and retail space has a parking garage efficiency of 540 square feet per space, it should be clear that the layout of the garage was seriously compromised for the benefit of another part of the project.

Mixed-Use Garage Configurations The cost of a parking space increases as the complexity increases. Providing a parking stall in a surface parking lot is fairly straightforward, provided you have the land available. A single-use, open parking garage would be the next step in providing parking. A general rule of thumb for an open parking garage is that it will be approximately three to four times the cost of a surface parking lot space.

In more urban environments, it is common for garages to incorporate ground-floor retail space. The additional costs associated with the inclusion of retail include waterproofing, insulation, glazing, interior finishes, and MEP systems. The garage is also likely less efficient. With ground-floor retail in a garage, it is not uncommon to use a speed ramp to get vehicles up to the parking levels as quickly as possible to maximize the area of retail space or create sufficient head room beneath the parking levels. The speed ramp adds additional square footage to the garage but does not allow for additional parking, as it is too steep.

The next mixed-use garage configuration would be a freestanding parking garage adjacent—but ­connected— to another building. An example would be an office or residential tower adjacent to a multi-story parking garage. The building code has requirements regarding the fire separation and connections between these two occupancies. If done correctly, each building can be treated as a separate building. The benefits to the garage include optimal structural system, optimal efficiency per space, and not having to be sprinklered, mechanically ventilated, fire alarmed, or to have enclosed stairs. In addition, it would be easy to allocate costs between different owners. The shared costs would be limited to the separations and shared foundations where the garage parking.org/tpp

and building are connected. If code requirements are not satisfied, you may have the added cost to sprinkler the parking garage so the office or residential tower can gain the code-allowed benefits of having a fully sprinklered building.

If there is insufficient land for a parking garage beside another building type, then having a parking garage podium beneath other uses would be the next step. This introduces another level of complexity. Allocation of costs between multiple owners in a complex mixed-use project is a difficult task. Some of the cost impacts for a mixed-use garage podium that need to be allocated are: ●● Extensive shared foundations. ●● Common utility services; emergency generators if shared. ●● Shared common areas (lobbies, MEP rooms, loading dock, etc.). ●● Garage roof (amenity for uses above but also no snow removal required for garage interior). ●● Additional columns or transfer trusses. ●● Shearwalls for the stability of the buildings above (loss of spaces). ●● Waterproofing above ground-floor retail spaces. ●● Fire separations between the garage and other occupancies. ●● Insulation between the garage and other occupancies. ●● Garage sprinklers because of occupancies above. ●● Loss of parking spaces/loss of efficiency.

Finally, the last mixed-use configuration would be when parking is provided in underground levels of a mixed project. Many of the same issues associated with a garage podium design exist, along with additional costs for excavation, retaining walls, waterproofing, mechanical ventilation, and enclosed stairs and elevator lobbies.

Understanding how a mixed-use project with parking is designed has cost impacts. If you are responsible for the garage costs of the project, then you want to see an open parking garage, preferably beside the other use groups. If that is not possible, then an open parking garage podium is probably preferable to an underground parking garage.

BILL KAVANAGH, AIA, NCARB, is director of parking design with The Harman Group, Inc. He can be reached at bkavanagh@ harmangroup.com or 610.337.3360.

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LOCKIN How to protect your operation and customers from data breach risk.

By Bill Smith

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NGDOWN D

uring the past decade, data breaches have become increasingly common. Retail and healthcare leaders such as Home Depot, Target, TJX, and Anthem, Inc., have been the targets of sophisticated attacks through which millions of customers’ information was compromised. In this electronic age when our personal and financial data is often stored online, data security will continue to be one of the most challenging issues facing organizations that collect payments or personal data and store or transmit it online.

Unfortunately, the data breach trend has reached the parking industry. In the past year, several parking companies have experienced breaches. And while their effects were limited—certainly nothing close to the extent of the previously mentioned breaches—they illustrate the vulnerable position in which parking organizations find themselves.

“Everyone who accepts credit cards is at risk,” says Patrick Brooke, director of technical services at Sentry Control Systems.

Brian McGann, parking consultant and data security expert with Walker Parking Consultants, says parking operators are particularly vulnerable today.

“There are bad guys out there who are always looking for new targets,” he says. “Now that they have found some soft systems in the parking industry, they will continue to look for new targets in the industry.”

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Ensuring Compliance Both Brooke and McGann say the key to ensuring that a parking system’s operations are secure is to make sure that they are PCI compliant. The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies that process, store, or transmit credit card information maintain a secure environment. The PCI DSS is administered and managed by the PCI SSC, an independent body that was created by the major payment card brands Visa, MasterCard, American Express, Discover, and JCB. Before purchasing a credit card processing system, operators should visit pcisecuritystandards.org to ensure the software they are considering has recently been audited and is PCI PA-DSS compliant.

Of course, not all threats come from outsiders. Employees, ex-employees, service personnel, and contractors can all turn out to be threats. That’s why it’s vital to ensure that security packages are set up to give the least amount of privilege necessary to perform a given job and to remove access as soon as it is no longer required.

McGann cautions that as important as PCI compliance is, it’s not always enough.

“Owners buy systems that get audited out of the box, but that doesn’t mean that the software will be secure

in their own systems,” he says. “Security is difficult and takes a lot of work, and owners and operators need to do their background work. There can be many holes, and owners and operators need to constantly be upgrading their systems and keeping up with new standards to keep ahead of the bad guys.”

McGann stresses that most organizations should have a digital security expert, either in-house or as a consultant. That expert should understand the risks and tools available to protect against those risks, and he or she should know how to implement penetration tests to ensure the system remains invulnerable to attacks.

“This type of protection can be costly, but the cost of a breach is much higher,” McGann says. “Lawsuits and fines arising from inadequate security can cost millions, not to mention the public relations costs and loss of trust among customers.”

Brooke agrees that achieving 100 percent PCI compliance can be expensive and even cost-prohibitive for smaller parking owners. To offset the cost, he recommends relying on technology providers who offer assistance in meeting PCI compliance, including offering application and operating system security updates and patches and instant notifications when malware or threats are detected.

Big Companies, Big Breaches Some of the largest breaches to happen during the last year hit big companies many of us thought had the resources to be immune—proving, of course, that no one is really safe when it comes to data security.

According to Forbes, some of the biggest breaches of 2014 were: Neiman Marcus, where hackers used malicious software to steal the credit and debit card data of about 350,000 customers.

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Sally Beauty, which saw the theft of card data belonging to more than 280,000 customers.

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Michaels. Up to 3 million cards may have been compromised when the arts and crafts chain was hit in two different incidents.

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Affinity Gaming, which operates 11 casinos in the U.S., reported a data breach when its card processing system was infected with malware.

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P.F. Chang’s China Bistro reported a breach that affected 33 restaurants in 16 states, including card numbers, cardholder names, and expiration dates.

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Albertson’s and Super Valu, where a huge hack affected about 928 stores; the chains share technology to process payments.

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Community Health Systems, where information on 4.5 million payments was stolen in a cyber attack from China. This included patient names, birth dates, addresses, and Social Security numbers.

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Dairy Queen, where malware breached the data of almost 600,000 credit and debit cards from 395 stores.

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Goodwill, which was hit with a breach that took the data from 868,000 credit and debit cards in 330 stores.

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He also advises owners and operators not to assume that a security system is secure just because it is new.

“I met an operator a few months ago who had recently installed a system and assumed his data was secure,” he says.

“However, when we checked, we found that the software he had installed wasn’t Payment Application Data Security Standard (PA-DSS) validated. He learned the hard way that not all new out-of-the-box solutions are up to the job.”

Tokenization and End-To-End Encryption According to David Leppek, president of Transaction Services, a transaction management company based in Omaha, Neb., much of the security problem facing the parking industry revolves around how operators are handling data. He says that rather than storing credit card data, operators should rely on tokenization to record customer data.

A token is a complex alphanumeric number that’s tied to a customer and his or her payment type. The token has no meaning or value on its own, but rather is merely an identifier that is tied to an individual customer.

“Tokenization is an added level of security against the types of backdoor data breaches that have hit the parking industry,” he says. “If a criminal exploits a back door to try to steal data, all he’ll find is a token. There’s nothing valuable to steal.”

Leppek does offer one word of caution to owners, though: Make sure you aren’t held hostage by the token.

Owners should be able to move their tokens from provider to provider if they find a better security package in the future.

“Tokenization offers a level of security that’s rare in the parking industry,” he says. “There are still owners who keep credit card numbers in shoe boxes and Rolodexes!”

Encryption is another security element that’s vital to parking owners and operators. Improper encryption can undermine security and inadvertently leave parking owners and operators at risk.

“There are some solutions that have the provider take credit card data and transmit it to the security provider to be tokenized,” Leppek says. “If that data isn’t immediately encrypted before being submitted for tokenization, it can be intercepted when it is being transmitted.”

Leppek advises that every credit card’s data be encrypted the moment it is swiped. Further, he recommends that advanced encryption standards with 256 bit encryption be used, and that the data be transmitted over a 256 bit SSL tunnel.

Back to Cash The spate of data breaches in recent years has many people concerned about the well-being of their data—­ parking.org/tpp

understandably so—and more willing to use cash to pay for parking. According to Bryan Alexander, Crane Payment Innovations, while cash has always been a popular way to pay for parking, recent breaches have further increased old-fashioned money’s prominence.

“People are more mindful of where they are using credit cards, and they are more likely to use cash,” Alexander says. “When parkers have the option of paying with cash, they can just pay and walk away without worrying about whether their personal and financial data is at risk.”

“Parking owners and operators came to rely more on credit card payment because the transactions were quicker and reduced the risk of theft,” he continues.

“However, today’s cash payment equipment has improved by leaps and bounds, permitting extremely fast transactions and allowing parkers to pay and be on their way in just a matter of seconds.

“Cash payment is also incredibly secure and efficient today,” Alexander explains. “Modern machines come equipped with two to four recycling modules, eliminating the cost of having staff visit machines daily to retrieve the cash. And because all modules are always locked and monitored by internal sensors, no one is able to touch the cash until it arrives in the counting room.

This eliminates the risk of theft.”

Adaptability Of course, whether a facility is accepting cash, credit, or both, every system needs to have the capability to adapt as new threats appear and new security tools are introduced to fight them. Adaptability will be particularly important in the coming months for American owners and operators as the U.S. moves to the Europay, MasterCard, Visa (EMV) credit card standard (see the March issue for more). EMV, which has been the European standard for credit card technology for more than a decade, revolves around integrated circuit cards rather than magnetic stripes to authenticate credit and debit card transactions.

Soon, U.S. consumers will use credit cards with chips inside them. The chips provide more secure authentication to protect consumers’ data. Like all retailers and service providers that accept credit cards, parking facilities need to be able to accept EMV payments by October 2015 or risk facing liability if a fraudulent transaction takes place.

The credit breach trend that has bedeviled the retail world for years has finally come to the parking industry.

It’s a challenge that must be met by parking owners and operators, and it’s not going away anytime soon. However, by turning to standards that meet PCI requirements, owners and operators can dramatically reduce the risk they face.

BILL SMITH, APR, is principal of SmithPhillips Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.

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By Duke Hanson

How far the parking industry has come in a few short years.

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W

hile a lot of people take parking for granted, the one thing I’ve learned in my 35-year career in the business is that you can never stop learning. And while registering for the 2015 IPI Conference & Expo (my 22nd annual), I was pulled

back to the educational sessions I attended or moderated last year in Texas. Session topics included multi-system integration, big data, and the Internet of Things. The overarching theme was the accessibility we now have to program operational and financial data.

Many recent IPI webinars and The Parking Professional articles have also focused on these same topics. While I know I risk sounding like the archetypal granddad with stories of needing to park five miles away in a blizzard when I was your age, these trends make me recall my start in the parking business—the era of Jurassic Parking.

The Beginning My first day on the job with the District of Columbia Bureau of Parking’s towing program (January 2, 1979—the first day of the late Marion Barry’s first term in office), we towed at least 400 illegally parked cars, all of which were processed and tracked through voice communication and handwritten ledgers. The process worked liked this: One of our 100 parking enforcement officers (PEOs) ticketed a vehicle for a towable violation and then contacted the appropriate dispatcher. The dispatcher filled out a tow request card and forwarded it to another dispatcher who assigned it to the closest tow truck. (In many respects, it was similar to a taxi dispatching operation in which operators field calls from customers and a dispatcher finds the closest available cab.)

After the tow truck impounded the vehicle, the tow driver would radio the dispatcher and provide confirmation of the tow with relevant information,

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including—most importantly—to which of our three impoundment lots the vehicle was towed. We then used those tow cards to create handwritten ledgers, which were our information resource for responding to the (dude) where’s-my-car phone calls. These lists were copied and sent to the police department so they could be entered into the local law enforcement database and avoid the filing of erroneous stolen car reports.

This was all pretty tedious stuff that is now typically processed through wireless or Ethernet interfaces between handheld ticketing devices and/or mobile data terminals in the field and one or more back-office systems. These near-real-time communications serve double duty to make the process significantly faster for the municipality and easier and faster for motorists to retrieve their vehicles (without the panic of thinking the vehicle was stolen when they returned before the tow information was fully processed).

Even a technology pterodactyl like me has learned that we have the opportunity to connect devices in the field with enterprise systems and services for the collection and processing of important programmatic data.

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Technology (So to Speak) Speaking of handheld ticket issuance devices, they were still a few years—possibly a decade—away, so any ­ticket-related tabulations or analysis were all done by hand.

I credit myself with being way ahead of the t­ echno-curve by convincing the powers-that-were to invest in a bill counter, which greatly reduced the time required to manually tabulate PEO ticket issuance counts from more than an hour to mere minutes; however, any PEO activity gap or geo-based enforcement analysis still had to be done by hand, ticket by ticket. Today, most handheld issuance systems provide this information with keystrokes and mouse clicks, if any intervention is required at all.

The software available to us in those days was housed on mainframe computers, and system development and/ or modification was no easy task. Programmers were required to make hard code fixes and enhancements, including management information systems (MIS) reports. With extensive work orders to plow through, report development was usually at the bottom of the priority totem pole for programmers. Delivery expectations were appropriately dampened and, more often than not, once a report was developed, it was obsolete.

The reports that were available, including scofflaw hot lists, were generated on voluminous (and wasteful) greenbar paper.

In most municipalities, license plates listed in a boot report were presented in alpha-numeric order by state and then by plate. A notable exception to that was the first iteration of the boot list generated by the San Francisco Municipal Court. In the late 1980s, I provided operational consulting as the City of San Francisco got its booting program off the ground. Plates in that city’s boot report were listed randomly, with no logical order that would make a search possible. With the advent of license plate reader (LPR)-enabled enforcement, boot crews can scan between 700–1,000 plates per hour, which is probably more than 50 plates in the time it took my San Francisco compatriots to check for one plate in their old boot reports.

The Moral DUKE HANSON has 40 years of transportation and parking experience, including positions in both the public and private sectors, and was a member of IPI’s Board of Directors for six years. He can be reached at djhansonjr7@gmail. com.

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Any grandfatherly parable needs a moral to the story, so I’m obligated to pass one along. Parking managers now have instantaneous data at their fingertips. The number of tickets issued the prior day by officer or by beat, compared to any desired previous timeframe, can be accessed first thing the next day via a dashboard. Revenue retrieved from a meter collection route, contrasted with trend data for that same route, can be viewed using the same tool.

Really, almost any key performance indicator (KPI) can be made available to parking managers on their desktops while they enjoy their first cup of coffee, meaning that any performance red flags can be raised so that investigative and corrective strategies can be developed.

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Top Five Innovations Since getting my start in the business, there have been numerous innovations that have made our jobs easier. The top five, from my perspective, are: Handheld ticket issuance devices and, more importantly, those with imbedded cameras.

PEOs no longer have to carry a separate camera and, more recently, photos captured at the time of issuance can be displayed to the violator via the web.

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LPR scofflaw enforcement. No more plowing through pages of greenbar or typing plate numbers into an MDT.

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Wireless connectivity between meters, sensors, handhelds, and asset management systems to move information from the field to the desktop.

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Online adjudication saves the customer from having to make a trip to the parking office and enables administrators to better manage workflow.

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Reporting dashboards that graphically illustrate key performance indicators and red flag potential operational issues.

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If there is a dramatic dip in collection route revenue, is it a product of external or internal theft; a lack of adequate, ongoing enforcement; or a change in the adjacent parking generators? Identifying the cause may require some time in field or analysis of system-generated report data for other program areas.

For those who haven’t experienced how difficult it can be to get this data, it might be easy to overlook tools such as dashboards or dynamic reporting. Or, for those who relate all too well to some of the stories I’ve told, it may be worth assessing whether what you have on hand is being used to its full utility for making your life easier. Business intelligence and the data analysis it entails rely heavily on aggregation, which are readily supported by the open architecture that is now the norm in our industry. Even a technology pterodactyl like me has learned that we have the opportunity to connect devices in the field with enterprise systems and services for the collection and processing of important programmatic data.

I urge you to reach out to your internal IT resources and/or your system vendors to better understand all possible points of connectivity, implement those system linkages, and optimize the flow of this business data through the dynamic reporting tools that should be available to you.

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Learn more about our intelligent parking solutions. Visit T2Systems.com today.

An Image CASE STUDY

By Marc Denson

I

t was a beautiful morning when I reported to work years ago, but within a few hours the real picture began to unfold: a parking unit in chaos with only one employee remaining after an internal affairs investigation; 70 percent of meters were more than 30 years old; no system for revenue accounting; no software management systems; no operations or procedures manuals; no tools or parts for the meter shop; only $15,000 per year to replace and repair meters; unsafe enforcement vehicles; a collapsing ancient building; citation collections of only 15 percent; and a department equally despised by all—citizens, business owners and the police department itself. Mind you, this was my first day on the job and first introduction to the parking industry.

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Imagine my first five minutes: I rode the elevator to the third floor to hear two police sergeants discussing the new “head meter maid” starting today and what kind of idiot took that job. Then one turned to me and asked, “Who are you? I haven’t seen you here before.”

“I am that idiot.”

Why would anyone want this job? Well, why not? The only way to go from that day was up! Overhauling or rebuilding the existing parking program in Corpus Christi, Texas, was not an option—we had to start from scratch. Months of industry research beginning in September 2010 yielded some interesting results.

First, there really wasn’t any industry standard program. Second, it seemed while the industry was changing by leaps and bounds, people hated enforcement officers. No matter what. That was a huge problem.

So where do we start? Will Rogers once said, “Nobody likes change except a wet baby!” Oh, how true a statement. I learned in my five years as a church pastor that change was needed in everyone else’s department in the church but never in the person’s at question that moment. And that carried over to parking.

Establishing Direction Knowing I had to win over the public, businesses owners, downtown stakeholders, and the city council (not to mention my bosses), this was going to be no easy task. For me, the only answer was to establish an ambassador-style enforcement program. This meant first defining an objective and then building a new image around it by hiring, training, and managing to that objective. Structuring parking as an objective-based program instead of one that’s revenue driven is difficult for many to grasp—we are frequently evaluated by our revenue.

However, when revenue becomes the byproduct of our objective and not the objective itself, it is much easier to train and develop people with a purpose and show the public the value of what we do.

After several months of surveying business owners, citizens, business associations and organizations, the downtown management district, the convention bureau, some council members. and the mayor, we were finally able to establish an objective that would speak to all what we do: “To create a directed parking program that serves the citizens, visitors, and City of Corpus Christi!” It is simple, direct, and easy to remember.

Turnaround Using ambassador-style enforcement to improve parking and a department’s image, with great success.

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Ambassador-style enforcement has helped elevate parking’s reputation in Corpus Christi.

MARC DENSON is operations manager for the parking control division of the Corpus Christi Police Department. He can be reached at marcusd@ cctexas.com.

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An Image Makeover At this point, the real work of rebuilding our image began.

The term “ambassador,” first used in the 14th century, is defined as “an authorized representative or messenger.”

When a team embraces the ambassador-style approach, the way its members interact with the public and each other changes drastically. Developing an ambassadorship training program with focused modules is essential and the key element to success.

Developing a program also means truly believing what you preach. I not only believe it, I eat and sleep it so much that I personally teach the first day of class. Our program includes modules in conflict resolution, customer service, standardized responses, understanding and empathizing with the violator, the importance of image, team support, and developing objective-based solutions. Enforcement vehicles are stocked with convention bureau literature, and all employees must complete the Certified Tourism Ambassador program, a national tourism and customer service program offered through various cities’ convention bureaus; I am a certified instructor for the program.

Management and leadership are simplified when all issues are managed to our objective. When an employee fails and needs to be reprimanded, we ask him or her to quote the unit’s objective, and then answer a simple question: “How did your actions represent our objective?” This limits responses and keeps the focus on the objective of ambassadorship and off the you’re-a-badperson approach. In the same manner, we acknowledge successes with our objective. Telling someone that the way he or she handled a situation exemplifies the word “serves” in our objective is a great compliment.

Giving Back Our codes of ordinance were amended to create a parking improvement fund for downtown revitalization.

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Basing this program on those of other forward-thinking cities, we created a structure to give meter revenue back to downtown revitalization. During a three-year period, we have scaled that program up, allotting 40 percent of gross meter revenue back to downtown revitalization projects. Business owners and downtown stakeholders see us as part of the solution to downtown improvement.

We also worked on a little peace, love, and understanding. If citizens approach an enforcement officer before a citation is issued, we allow them to feed the meter to avoid a fine. We see a two-fold issue here: First, if losing $30 on a citation creates a positive interaction with a citizen, it’s worth it. Secondly, having drivers feed the meter, albeit late, helps reinforce a subconscious reaction to feed a meter when they see it, helping avoid future citations.

Taking care with our words also helps. Beginning conversations with violators by saying, “I need your help,” “Would you please move out of the loading zone, I really don’t want to write you a citation,” or “Can you do me a favor?” triggers positive reactions.

Adjudication Counts Ambassadorship doesn’t just end with meters and enforcement but carries through to adjudication as well.

In 2010, the city was still adjudicating parking citations as criminal violations. I was charged with establishing a civil hearing court and decriminalizing the process.

Using the same focus as enforcement, we tackled adjudication by first replacing the word “defendant,” with “customer,” and calling what used to be a “court” a “hearing office” instead.

Again, we focused on the objective, making revenue and conviction rates a byproduct of an effective program.

A key approach was this: 70 percent of our citizens’ only interaction with city government is when they get a ticket and have to pay it. What image do we want to leave them with?

Using payment kiosks instead of tellers and walk-in adjudication with no appointment needed has given us an average turnaround time of less than seven minutes.

Needless to say, our customers far prefer this over the old system.

Converting to electronic ticket writers with mandatory photographs of violations and installing a 50-inch flatscreen television in the hearing office was instrumental

in our approach. Customers see the images of expired meters or improper parking. Within minutes, they usually joke with us that it looks like they are at fault and ask what the fine is.

Most people immediately assumed this idea was to improve our conviction rate, but that simply wasn’t the case. Human nature is almost always to blame someone else for something we did. How many times have we heard people blame the nasty old enforcement officer for their citation, or say they were just two minutes late getting back, so it’s not their fault? By teaching enforcement officers and court personnel to understand the concept of right vs. right rather than right vs. wrong, we redirect the customer’s subconscious blame-a-meter. As silly as this may sound, it works!

Results How has our ambassador-style approach affected our parking program? The city council allotted us an additional $300,000 in 2012-2013 to upgrade meters. Council raised meter rates 200 percent to increase the amount we had for revitalization efforts. Revenues have more than doubled as a byproduct of our objective. Collections on citations went from 15 percent to 76 percent the first year of the new court. Police Chief Floyd Simpson expanded our mission to include neighborhood enforcement of parking issues, addressing quality of life by getting rid of junked vehicles on streets, organizing parking for a cleaner neighborhood appearance, and keeping sidewalks cleared of vehicles to ensure safe passage for those with disabilities and children going down sidewalks on bicycles, skates, and skateboards. In July 2012, the police also shifted the taxi cab inspector’s office into our operation so it could take advantage of the same ambassador-style approach we applied to parking.

The most important result to me has been the respect and acknowledgement my team has received and the image we now project. Our phones ring daily with people asking to help clean up the parking issues in their neighborhoods and downtown.

Meter revenue has led to a launch of “Light Up Corpus Christi,” which is a beta project to convert downtown lighting to LED to reduce the city’s carbon footprint, help parking.org/tpp

reduce crime, and improve public safety.

Taking on a project like this will be a tough road and you might seem to be the only one on it. Here are three pieces of advice for those up to the challenge: ●● Embrace boneheaded ideas. It will amaze you how often someone thinks your bonehead idea is a stroke of genius.

Listen to your newest employees who know nothing about parking. They see things the way the public does, which is invaluable insight. ●● Chuck the old adage of “think outside the box.” Instead, say, “Box? There’s a box?”

Be an innovator and embrace change, even when it scares the heck out of you! ●●

Expand your vision Tightening budgets and rising personnel costs make the need for business intelligence today not a luxury but a necessity. Imagine you have a parking system that does more than manage your pay stations. It enables you to identify opportunities, take action, and measure results. Now imagine you have a system that sits above your various parking technologies. It delivers operational insight and empowers you and your field personnel to make informed decisions that increase efficiencies, productivity, and the bottom line. That system has arrived.

Expand your vision at digitalpaytech.com/iris

Digital is now a product line of T2 Systems

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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21 JACKPOT WAYS TO MAKE THE MOST OF THE 2015 IPI CONFERENCE & EXPO

BY NOW, you know the 2015 IPI Conference & Expo, June 29–July 2 in Las Vegas, will be the

parking industry’s biggest and best event, offering more professional development, hands-on product and technology experience, and networking (oh, the networking!) than ever before.

What’s on tap? A few highlights: ●● 225 exhibitors in more than 150,000 square feet of Expo hall floor space. ●● More than 3,000 parking and transportation professionals gathered in one place. ●● 60+ educational opportunities in track-specific sessions, ShopTalks, PowerPitch forums, and our popular Ignite sessions. ●● Facility tours, technology demos, and informative keynotes. ●● Park TankSM—modeled after the popular television show, where innovators will compete to see whose idea can swim with the sharks. ●● Social events that introduce you to colleagues from around the world. ●● And so much more!

44 INTERNATIONAL

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

3 “Spend as much time as possible on the show floor. Attend your

MAKE THE MOST OF IT! It’s a lot to see and do in a few short days. To help you make the most of your experience, we asked previous Conference attendees for their best tips. Use these 21 ideas to guarantee yourself a winning time in Las Vegas this summer!

1 “Decide what is the most important item needed to assist your business and work the room accordingly. Give yourself plenty of time to ask questions about the needed item, because you will find that you have even more questions. Plan the work and work the plan for making important discoveries.”

2 “Sit down, grab a drink, and get to know people in your field!

Rarely do you get to talk to other parking professionals, and they have a lot of great ideas to share. As for the Expo, grab a cup of coffee and go, go, go. The vendors are incredibly friendly and have some really exciting products. Learn about them. You might find something that’ll revolutionize your work. There’s plenty of time, so hit the floor and just start walking and talking.”

parking.org/tpp

segment-specific Shoptalk. This will provide a basis for your network and give you the most job-specific ideas. Review the seminar choices to ensure you attend the most applicable seminars for your job. But intentionally attend one seminar outside of your area or comfort zone to get exposure to those concepts and ideas. Look into CAPP certification. If you are looking for a specific product, review the map and visit those booths first. If not, just go on a path to see and talk to as many vendors as possible. You will be surprised by what you learn.”

4 “Do not be overwhelmed by the enormity of it all! Before you come, think about several of your most pressing issues or ideas you hope to launch and search out educational sessions and vendors that address these topics. Then, review the vendor map and the session list for new topics, services, and equipment that may not have been on your mind but really draw your attention. If there is an organization doing something you want to emulate, make a point to visit with one of its employees during the week. Lastly, after you get back to your office, meet with your boss, peers, and team to share the best nuggets you learned so you can determine if any ideas can be implemented in your own organization.”

5 “Go to each booth and ask as many questions as you want with no fear. There are no such things as silly questions, especially in parking.”

6 “Everyone who comes in with someone from the same organization—make it a point to not hang out with your fellow employees.

Break away from the norm and go meet people, sit at a different

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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IPI 2015 CONFERENCE S C H E D U L E

AT

A

G L A N C E

SATURDAY, JUNE 27 8:00 AM TO 5:00 PM Five-Day

Course 1: UVA Business Management

SUNDAY, JUNE 28 6:00 AM TO 1:30 PM

22nd Annual CAPP Classic Golf Tournament 8:00 AM TO 5:00 PM

Five-Day Course 1: UVA Business Management

8:00 AM TO 5:00 PM

9:00 AM TO 5:00 PM

8:00 AM TO 6:00 PM

2:00 PM TO 5:30 PM

Four-Day Course 2: Parking Operations and Management Immersion Exhibitor Move-In, Poster Session Setup

(Pre-Conference Program) GPC: Green Garage Assessor Certification Training IPI Board of Directors Meeting

MONDAY, J U NE 29 (Official First day of Conference) 6:00 AM TO 7:00 AM

5K Fun Run

8:00 AM TO 5:00 PM

Five-Day Course 1: UVA Business Management 8:00 AM TO 5:00 PM

Four-Day Course 2: Parking Operations and Management Immersion 9:30 AM TO 12:30 PM

1:00 PM TO 3:00 PM

Shoptalks (Industry Segment Focused) • Airport • Hospital/Medical Operations • Municipal Operations • University/Campus Operations 2:15 PM TO 3:15 PM

Education Sessions

3:30 PM TO 5:00 PM

NEW! IPI ”Park TankSM” 3:30 PM TO 5:45 PM

Education Sessions

5:45 PM TO 6:30 PM

International Attendees Welcome Reception 7:00 PM TO 10:30 PM

Opening Meet & Mingle— Wise Guys & The Fremont Experience

(Pre-Conference Program) GPC: Green Garage Certification Workshop

2:15 PM TO 3:15 PM

8:30 AM TO 9:30 AM

11:45 AM TO 3:45 PM

5:15 PM TO 6:15 PM

9:00 AM TO 10:00 AM

1:00 PM TO 5:00 PM

6:15 PM TO 8:15 PM NEW!

9:45 AM TO 10:30 AM

1:00 PM TO 5:00 PM

Ignite Sessions: Parking TUES DAY, JUNE 30

Education Sessions

First-Timer Welcome Orientation Continental Breakfast/Coffee 10:15 AM TO 11:45 AM

Exhibits Open with PowerPitch Forums Five-Day Course 1: UVA Business Management

Education Sessions

Exhibitor Private Events & Demos – Invitation Only

Four-Day Course 2: Parking Operations and Management Immersion

Welcome Keynote Speaker Featuring: Professional Recognition & Parking Matters® Marketing & Communications Awards

4:00 PM TO 5:00 PM

8:00 AM TO 9:00 AM

10:15 AM TO 11:15 AM

8:30 AM TO 10:00 AM

10:15 AM TO 12:30 PM

Education Sessions

WED NESDAY, JULY 1

Continental Breakfast

General Session with Featured Speaker Featuring: IPI’s Awards of Excellence Presentation

Ignite Sessions: Technology Education Sessions

12:45 PM TO 4:45 PM

Exhibits Open with PowerPitch Forums

8:00 AM TO 5:00 AM

Five-Day Course 1: UVA Business Management

4:15 PM TO 6:00 PM

Facility Tours • Campus Facility Tour—UNLV • Airport Facility Tour—McCarran International Airport • Municipal City Tour—City of Las Vegas • Valet Operations Tour—LAZ/Downtown Grand Hotel 5:00 PM TO 6:00 PM

8:00 AM TO 5:00 PM

Education Sessions

Four-Day Course 2: Parking Operations and Management Immersion

6:00 PM TO 11:59 PM

Open Night for Exhibitor Private Events (Various locations) TH URS DAY, JULY 2

8:00 AM TO 9:30 AM

Shoptalks (Track Education Wrap-Up) • Customer Service • Finance • Organizational Improvement • Sustainability • Technology

9:00 AM TO 12:30 PM

Exhibits Open with $10,000+ Prize Giveaways and PowerPitch Forums 12:45 PM TO 2:15 PM

General Session with Featured Speaker Featuring: IPI’s CAPP Graduation Ceremony & Sneak Peek for IPI 2016 Nashville

3:30 PM TO EVENING

Explore the Area Tours

REGISTER TODAY !

To learn more about the 2015 IPI Conference & Expo and reserve your sp ot, visit IPIConference.park ing.org

table, attend a different class session, go to a social event, run with the runners in the early morning, and hang late at night with a different crowd. Meet the vendors—they do not bite—they are great people.

They support us, we support them. If you do all of this, you will meet some great and interesting folks. If not, let’s meet for drinks to discuss your social skills.”

7 “Pick the classes you want to attend regardless of the classes your colleagues want to attend. Also, hang out at night. Relationships are built after Conference hours. Don’t stand in a corner, but get out and meet as many people as you can.”

8 “Before you go, get some questions from your colleagues that you can ask on their behalf. Pack comfortably for the Expo as well as the great meet-and-greets that take place afterwards. Take full advantage of all the classes. I started my Expo day at a game called Sticky Balls and worked my way outward. Even though it may feel like you are on vacation, get up early, network, take a lot of notes, and enjoy yourself and your parking colleagues. There is nothing like this in the world.”

9 “Review the list of attendees—Who do you want to meet? Which vendors do you have to visit to learn more? Prioritize which seminars and social functions you would like to attend. If you hear about a function but did not receive an invitation, ask for one so you can learn more and meet more people.”

10 “Network, network, network. Although attending the sessions and Expo are well worth it, I feel that networking with your peers and getting firsthand knowledge from professionals in the field is most helpful.”

11 “First, take advantage of learning opportunities, such as education sessions. Next, while aimlessly wandering the Expo floor can be interesting, try to go in with a plan for specific things you’re looking for and questions you have of vendors. Finally, take advantage of opportunities to chat informally with your peers over coffee or dinner. Building those relationships now will help you time and again during the coming years.”

12 “Know what you are trying to achieve information-wise. It is a big show so use the map and target specific people/companies. Get into the CAPP program. You will gain so much knowledge and so many networking contacts.”

13 “Make a list of key things you want to see, investigate, and share with your team, and pencil in your No. 1 priority. It’s a huge conference, so see your first priority early. Plan time around the events; it’s a great way to connect with groups with whom you need time.

Finally, drink lots of water.”

14 “Be sure to attend the roundtables prior to the opening of the main Conference—the most valuable part of the Conference. Come prepared with your questions.”

15 “Bring your competitive side to the conference! Think about the conference as an obstacle course—look forward to the prize potential for making your rounds in speaking with all of the exhibitors. Divide and conquer—if you have several participants from the same organization, divide up the education sessions by track/topic.

And, don’t forget to have fun. Take the time to relax and enjoy the wonderful outings planned just for the particular venue and each year’s Conference attendees!”

16 “Be prepared to walk, walk, and talk, talk!”

17 “There are some really good topics and talks that one should not miss. Familiarize yourself with the schedules, topics covered, and speakers to avail yourself of this opportunity effectively.”

18 “First, go through the Conference topic index and consider your organization’s weaknesses i.e., technical, administrative. Choose those topics.”

19 “Stay on site, attend every event and session, and sponsor at whatever level you can, because it works.”

20 “Attend the social events—you will often get a better feel for sales reps and presenters away from the booths and meeting rooms.

Stay open-minded to new technologies, but don’t lose focus of your operation. Pack as many business cards as you think you will need, and then add more.”

21 “Be brash. Engage people you don’t know at opportunities like vendor receptions, awards lunches, and even in the hotel lobby. You’ll be surprised at how many people you will encounter who have similar interests, information about parking programs, or interesting thoughts about things they have encountered at the Conference.”

STATE & REGIONAL SPOTLIGHT PIPTA

PIPTA CELEBRATES ITS 10TH ANNIVERSARY

By Jeff Petry

T

he Pacific Intermountain Parking and Transportation Association (PIPTA) provides for the growth and development of people and organizations involved in parking and transportation in Alaska, Colorado, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming. Our annual conference and tradeshow is held in July and rotates every year between Portland, Ore.; Denver; and Seattle. We strive to lead the industry to create a new paradigm in which all modes are managed to complement one another, maximize mobility, support commerce and civic life, and minimize adverse environmental and social effects.

Ten Years

This year marks PIPTA’s 10th anniversary! PIPTA was founded by a group of professionals who saw value in a regional organization designed to provide those involved in parking and transportation programs with an open forum to discuss common challenges, share information, and remain abreast of industry best practices. We would like to thank our founding members, who had the vision and tenacity to create our regional parking and transportation association: Steve Cordon; Jared Everett; Judith Gray; Michael Jacobs; Casey Jones, CAPP; Kevin Kinney; John Shaheen; Rand Stamm; and Angela Timmen. Thank you!

The 2015 PIPTA Conference and Tradeshow will be held in downtown Vancouver, the same location that started the first PIPTA conference. Our 10th anniversary conference and tradeshow will be held July 20–22. We will start the conference with Green Garage Certification training (CAPP credit eligible) on Monday, July 20. The conference will begin Monday afternoon and conclude with a frontline customer service training Wednesday afternoon.

PIPTA and SWPTA Joint Training PIPTA and the Southwest Parking and Transportation Association (SWPTA) will co-host a regional training April 28–29 at the University of Colorado in Boulder.

Training will consist of a management track and an IPI-certified frontline track for enforcement and customer service. This is a great opportunity to gain high-caliber industry training at a low cost. Visit pipta.org for more information and to register today.

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INTERNATIONAL PARKING INSTITUTE | APRIL 2015

PIPTANA 2014 The PIPTA 2014 Conference and Tradeshow was in downtown Seattle and wore a 1990s grunge rock, fl ­ annel-shirt theme. It featured the rock band lineup of the Red Hot Parking Meters, Scofflaws in Chains, Smashing Citations, and Stone Temple Drivers. The conference had more than 200 attendees and 30 vendors exhibiting in the tradeshow.

The conference offered 25 educational sessions, keynote presentations by Scott Brusaw (“Solar Roadways: The Future of Parking”) and Gordon Price (“The City Program: Explaining Our Urban World and Envisioning What it Could Be”), local tours, and case studies that brought leading-edge practices to our own operations. We also included a parking structure maintenance workshop that provided hands-on experience. The conference concluded with exceptional frontline customer service training by Michael Meines: “I Contact—It is all about YOU.” Overall, the program challenged attendees to think about the industry and its role in society while also giving them the tools needed to effect positive and sustainable change.

Finally, the conference recognized our member, the University of Washington, which was awarded the IPI 2014 Parking Organization of the Year based on a strong focus on sustainability, efficiencies, and customer service.

Josh Kavanagh, CAPP, of the University of Washington, was also named the 2014 James M. Hunnicutt, CAPP, Parking Professional of the Year by IPI. Kavanagh and the University of Washington have been an integral part of PIPTA’s forward thinking on transportation and mobility services. Congratulations to them!

Downtowner of the Year Award Congratulations to Anne Guest, director of the Missoula Parking Commission, who was presented with the 2014 Downtowner of the Year Award by the Missoula Down-

town Association. Guest was one of 21 award nominees for the Missoula Downtown Association’s six prestigious awards that recognize individuals and businesses who make the downtown area a great place.

We are also happy to report on some parking and transportation-related news from around our area and from our members.

Vision Zero The City of Portland, Ore., aims to make its transportation the safest possible and move toward zero traffic-related fatalities and serious injuries in the next 10 years. To achieve that goal, the city will develop and implement a multi-faceted approach by designing a system that is safe and easy to navigate for all ages and physical abilities.

Vision Zero will be accomplished by: ●● Providing streets for everyone. ●● Protecting the most vulnerable. ●● Teaching Portlanders to live and travel together. ●● Enforcing safe behaviors on streets.

To learn more about this initiative, visit ­portlandoregon. gov/transportation/66612.

Port of Portland Updates Bike and Pedestrian Master Plan The Port of Portland recently completed an update to its Portland International Airport (PDX) Bike and Pedestrian Master Plan. In a community that boasts about its bike lanes and neighborhood walk scores, active transportation planning serves PDX customers and provides additional transportation options for the many employees who keep the airport running on a daily basis.

In 2003, the port became the first commercial airport in the nation to develop a comprehensive bike and pedestrian master plan. In the last decade, implementation of that plan has resulted in a multi-use path directly to parking.org/tpp

the PDX terminal building, bike parking, a bike assembly station, and improvements to many intersections and crossings around the facility. With many of the goals from the 2003 Master Plan achieved, the Port began updating the plan in 2013. After a thorough analysis and outreach to bike and pedestrian facility users and experts, the new plan includes recommendations to support and improve the airport’s cycling and walking populations, as well as identifying challenging connections between PDX’s bike network and bike networks to the south.

City of Eugene’s Zombie Response Team The City of Eugene’s Zombie Outbreak Response Team sign made the lead picture for the IFL Science website article, “The Pentagon Has A Zombie Apocalypse Emergency Plan.” The sign was the result of creative thinking by a parking supervisor about what to do with an old, non-working, iron gate that closed off a parking garage stairway. Instead of removing the gate, the city painted it bright red and created a sign that says “Close Gate In Case of Zombie Outbreak.” Since placing the sign, it has been posted by downtown parking customers on social media sites, such as Facebook, Twitter, and Instagram.

For the City of Eugene, the sign and red gates falls into their program goal of adding art to everyday parking objects and providing a unique, positive, downtown customer experience—even in a parking garage!

JEFF PETRY is parking manager for the City of Eugene, Ore. He can be reached at jeff.t.petry@ci.eugene. or.us or 541.682.5729.

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

49

IPI IN ACTION Ex HAhibi LL tion B

IPI CONFERENCE & EXPO

WHAT MAKES US RICHER?

By Bonnie Watts, CEM

W

ith more opportunities to spend our budgets and time, it can be difficult to choose the smartest investments. The cliche says travel is the one thing we buy that makes us richer. I would tend to agree that it is one of the few things in life that produces far more than the investment.

I often have to choose between a multitude of different industry events and educational offerings and make a case about why my time and resources are best spent at one event instead of another. There are many things that affect my decision: location; hotel and travel costs; days away from the office; educational offerings and continuing education credits; networking opportunities; and what products and services might be available. I imagine parking and transportation professionals go through the same process. It’s overwhelming to compare and choose the best investment.

So how can the 2015 IPI Conference & Expo make you richer than your investment?

Size The IPI Conference & Expo is the largest gathering of parking professionals globally and it only happens once a year. It’s the best place to make face-to-face connections with every segment of the industry, which is impossible sitting at your desk or at smaller events. As many veteran attendees tell us, connections made at IPI conferences have sustained them both professionally and personally; this is the greatest pool of parking professionals in one location.

Professional Development

BONNIE WATTS, CEM, is IPI’s vice president, sales. She can be reached at watts@parking.org or 571.699.3011.

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The education is by far the best in the industry, with diverse track education and more than 60 sessions for everyone. A new track for 2015, “Building Construction Management,” is offered in conjunction with the Precast Concrete Institute (PCI), and will provide AIA learning credits.

You’ll also find the only ANSI/IACET-endorsed education in the industry, with multi-day courses in conjunction with the University of Virginia on business management and parking operations and management immersion.

If you aren’t a structured classroom learner, there are plenty of other platforms for more interactive education, including Shoptalks, PowerPitch Forums, and Ignite sessions, along with more informal learning opportunities with your peers and service providers.

IPI’s general sessions always feature thought-provoking

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

keynote speakers who shed light on industry trends and offer a glimpse into the future direction of the industry.

New Tech When it comes to technology, industry solution-­ providers know this is the show of the year—thousands of ­decision-makers will be looking to feel, touch, and experience the latest innovations. Many companies use the IPI Conference & Expo as a platform to launch or unveil their latest products, making it the best place to get the buzz of the industry and learn what you can expect in future developments. Whether your plans are to find new products or services or upgrade what you’re already using, you’ll find more than 225 companies dedicated to keeping the industry moving forward, sustainable, and on the cusp of cutting-edge solutions.

First-Person Experiences We know not everyone learns the same way—some of us enjoy full experience engagement and hands-on opportunities. This year’s Conference includes up-close-andpersonal facility tours of real operations that show you how different segments of the industry are implementing specific ideas and technologies. And for those who like case studies, our Poster Sessions visually share actual projects and results, including lessons learned.

Finally, the 2015 IPI Conference & Expo includes great social functions to foster friendships and further develop a community of parking professionals. At nearly every turn, there’s plenty of fun packed in the crevices and time to offer a taste of the host city and get to know new friends.

If you’re looking for wealth, attending the IPI Conference & Expo will provide you lots more return than your initial investment and will continue to give back all year long. If you haven’t attended before, I’d say it’s something to put on your (immediate) bucket list. If you have, you already are rich beyond measure. I’ll see you in Vegas!

More information is available at IPIConference. parking.org.

CA L L F O R PA R K I N G P R OJ EC T P OST E R S

2015 IPI Conference & Expo Parking Poster Session Sponsored by IPI’s Smart Parking Alliance℠ to showcase smart, successful parking projects.

What is a Poster Session?

A poster session is an opportunity to showcase one of your

the May 15 is oster p r fo e n li d dea -word 0 0 1 d title an ary! summ

What Do I Need to Do If I Want to Present a Poster?

products or projects in a large, horizontal poster format.

For more details on submitting a poster, visit: ipiconference.

Posters will be prominently displayed at the 2015 IPI

parking.org/postersessionform.cfm.

Conference & Expo in Las Vegas and will be viewable during the entire conference. It’s a stand-alone—you don’t have to staff the poster.

Posters will be judged on content and visual presentation, with awards given in several categories.

Who Can Participate?

IPI Conference & Expo attendees and exhibitors.

What is the Cost? $100, to be submitted after your poster proposal is accepted.

Additional posters are just $75!

New for 2015! ; Bonus option: Submit a landscape 11"x 8½" pdf version of your poster for the show floor, for additional exposure! Must be received no later than May 30, 2015. ; Submit your best poster ideas–we will showcase 50 of the best! ; Top posters will earn trophies, bragging rights, conference announcements, and coverage in The Parking Professional. ; In addition to judges, conference attendees will cast a ballot for “People’s Choice”!

Important Dates: Proposed poster title/100-word summary submission deadline: May 15, 2015.

Notification that your poster is accepted as one of the top 50 to be showcased: Within one week of your submission.

Bring the poster to the 2015 IPI Conference & Expo and tack it to the provided display board anytime from Saturday, June 28 to Sunday June 29 at noon, when all posters must be on display.

All posters have to come down by Thursday, July 2 at 12:45 p.m.

Conference attendees learn from posters on display.

Questions? Contact Lauri Chudoba at Chudoba@parking.org or call 571.699.3011

COMMUNITY DIGEST

Cindy Campbell Joins IPI Staff as Senior Training and Development Specialist Cindy Campbell, retiring associate director of the California Polytechnic State University Police Department and past chair of the International Parking Institute (IPI) Board of Directors, will join IPI staff as senior training and development specialist. The position was created in response to membership requests for on-site training and development programs, beginning with modules focused on enhancing customer service and communications skills for agency frontline staff. Campbell will develop several new training modules to take into the field.

With a career in law enforcement, parking, and transportation services spanning 35 years, Campbell brings significant knowledge and experience across a broad range of platforms, including parking and circulation planning, parking program management, enforcement, adjudication, crisis communications, and conflict resolution. Her specialty is developing and implementing programs to enhance customer satis-

faction and increase program revenues. In addition to her parking responsibilities, Campbell also oversaw the University Visitor Center, transportation demand management and transit programs, events planning and management services, community outreach programs, and business services for the California Polytechnic State University Police Department.

“As a past chair of IPI’s Board of Directors, Cindy has already contributed greatly to IPI’s mission of advancing the parking profession,” says IPI Executive Director Shawn Conrad, CAE. “Our training programs recognize that the delivery of good customer service can be a difficult skill for parking and transportation professionals to navigate, yet it is critical in a service-based industry such as parking.”

“Cindy has distinguished herself as a parking and transportation industry leader and is credited with being one of the key visionaries behind the launch of the Parking Matters® program, and we are thrilled to have her on board to expand our onsite training opportunities,” Conrad says.

Campbell, who will assume her new post in early May, is looking forward to the opportunity to work directly with IPI members in the workplace. “My goal is for parking professionals to have some fun while they learn new skills—skills that make it easier to perform their job duties, reduce customer complaints, and enhance their professionalism,” she says. “Given the proper training, members can turn challenging situations into winning strategies that collectively enhance the public’s perception of the entire parking industry.”

Spancrete Launches RePlenish Stormwater Solutions Spancrete® recently announced the release of its RePlenish™ stormwater solutions. This new system revolutionizes stormwater management by allowing water to flow through traditionally impenetrable surfaces such as sidewalks, alleyways, and parking lots, aiding in runoff reduction and filtration.

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During and after a storm, unmanaged rainwater can overwhelm storm drains, which can lead to sewer backups and flooding. The phenomenon is more common in urban areas, where greater areas of paved surfaces funnel large amounts of water into storm systems.

The patent-pending, multi-layered RePlenish pervious precast

INTERNATIONAL PARKING INSTITUTE | APRIL 2015

system allows rainwater to flow through its surface, reducing flooding issues and sewer backups. The water can then be collected and reused or naturally flow into the aquifers.

Spancrete produces RePlenish under strict guidelines to ensure quality and performance. On top of that, the system also under-

goes rigorous third-party environmental testing to prove it can excel in real-world applications.

The innovative design of RePlenish resists clogging and reduces maintenance, and unlike cast-in concrete, it can be used immediately after installation.

Twin Falls, Idaho, Launches Three-in-One App The City of Twin Falls, Idaho, chose gtechna to implement a parking, permit, and code management app on a Samsung Galaxy Tab®. Twin Falls is the first city in North America to embrace a fully integrated Android enforcement software app that allows officers to seamlessly move between three key areas of municipal enforcement when in the field: parking and permit management, as well as code enforcement, in one unified experience.

In addition to standard parking ordi­ nances, officers are responsible for overseeing various municipal codes. Managing both poses unique challenges. Lorie Whitney, the city’s technical training coordinator of IT services, says, “We wanted our officers to be able to move in and out of different enforcement scenarios as quickly and effortlessly as possible. Because mobile operating systems such as Android have become so ubiquitous, creating a work environment that functions like the apps on personal devices has improved the adoption of the technology by staff.”

The introduction of an enforcement app was aimed at altering work patterns for the better. “The goals we set out to achieve were certainly related to improving productivity,” she says, “but to take it a step further, our chief concerns lay in building and nurturing the city’s relationship with residents. This means getting data entry out of the way so that staff spends less time under stacks of paperwork or in front of screens and more time working faceto-face with citizens.”

There are green cost savings as well, she says. “Opting for a paperless permitting solution has saved on costs of resources such as the permit media; these convenience benefits translate directly to citizens, who can apply and renew online as well as add multiple plates under the same permit,” she explains

parking.org/tpp

“We have found that smaller cities take pride in the ability to measure up and, in some cases, surpass larger urban counterparts as they are often forced to do more with much less. Twin Falls adopted a worldclass solution,” says gtechna President and CEO Michel Guay. “In concrete terms, this means making sure streets are clean and

properties are up to standard and that there is ample parking space with little to no traffic congestion and healthy turnover rates for business patrons to park; it all adds up to a healthy local economy, not to mention a lighter carbon footprint since motorists are less likely to continually circle blocks in search of a parking space.”

Gas Detection Ventilation and Control

Building owners and facility managers want to provide safe and effective parking garages while minimizing the energy costs associated with HVAC. Macurco Gas Detection helps engineers, integrators and installers to provide suitable gas detection and control systems for enclosed parking garages.

Detection products for Carbon Monoxide (CO), Nitrogen Dioxide (NO2), Natural Gas, Propane and other Toxic & Combustible Gases

Made in the USA

Manufactured by Aerionics, Inc. Phone: 1-877-367-7891 Email: info@aerionicsinc.com Website: www.macurco.com APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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COMMUNITY DIGEST

APT SKIDATA WINS PARKING CONTRACT APT Skidata was awarded a major contract to install its innovative parking hardware and software technologies at a number of car parks serving a new U.K. destination leisure and entertainment complex that’s currently under construction.

The complex will ultimately bring together a wide range of leisure and entertainment facilities on the new 538,000-square-foot site. APT Skidata will install sophisticated

systems at three new car parks— one in the new building and two in external car parks.

The three car parks will total 18 lanes, and each will be equipped with automatic number-plate recognition (ANPR), integrated with the parking controls.

A total of nine pay stations will serve the car parks with a mixture of APT Skidata’s Easy.Cash and Credit.Cash units, all with Print@ Home/2D reading and Wave and

$

Pay/Contactless credit card processing. These pay stations feature a modern, compact design that is both robust and secure. Easy.Cash offers reliable technology for users to make payments either in cash (banknotes and coins) or by credit and debit cards and also loyalty card. It uses Coder Unlimited, APT Skidata’s new automated ticket handling technology, making it possible to process all kinds of ticket types, including magstripe, crosswise barcodes, and also lengthwise barcodes. Easy.

Credit is a smaller pay station, with the same proven technology that accepts only cards for cashless parking.

CARLO GAVAZZI Innovative Parking Guidance Systems Automation Components

Single Space t Count by Level t Zone Counting

CARLO GAVAZZI Automation Components

CARLO GAVAZZI’s innovative parking technology is built upon our extremely flexible and durable Dupline® Fieldbus. This system has been successfully deployed in over 180,000 tough applications, in industries such Aasuoff-shore quarries, t o m a toil i odrilling, n C o rock mpo n e n t sand even to control the elevators on NASA launch pads.

CARLO GAVAZZI USA Tel: 847.465.6100 Fax: 800.222.2659 Canada Tel: 888.575.2275 Fax: 905.542.2248 brings two of its core competencies together, sensors and fieldbus, to Mexico Tel and Fax: 55.5373.7042 provide the most robust system available today to withstand the harsh www.GavazziOnline.com • Info@CarloGavazzi.com environments of parking garages. twitter.com/CarloGavazziNA facebook.com/CarloGavazziNA

CARLO GAVAZZI

We offer ‘single-space’, ‘count-by-level’, and ‘zone counting’ solutions. Furthermore, CARLO GAVAZZI makes the only parking guidance system that can be used for lighting and ventilation control over the same parking bus, which is easily integrated via BACnet for inclusion into larger building management systems with an enterprise wide strategy.

Please contact us today, we would love to discuss your parking facility application and propose one of our various solutions!

Visit our website for downloadable data sheets, GavazziOnline.com/Parking • 847.465.6100 • Info@CarloGavazzi.com brochures and pricing: www.GavazziOnline.com

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Here’s Your Parking Webinar Planner (IPI Members: Register for six or more and save) April 15 DA CALEN MON

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TDM Case Study: Seattle Children’s Hospital Presenters: Jamie Cheyney, Seattle Children’s Hospital; and Tyler Simpson, Luum

May 20

Airport Parking: Repair and Maintainance While Structures are in Use Presenter: K. Nam Shiu, S.E., PE, Walker Restoration Consultants

June 17

Parking: Emergency & Disaster Preparation Presenters: Geary Robinson, CAPP, University of North Texas; and Cindy Campbell, Cal Poly State University

July 15

Payment Systems: Countdown to EMV Chip Technology Rollout Presenters: Tom Wunk, CAPP, T2 Systems; and Steven Grant, LTK Engineering Services

August 19

Developing a Strategic Plan for Your Parking Operation Presenters: Dennis Burns, CAPP, Kimley-Horn and Associates, Inc.; Vanessa Solesbee, The Solesbee Group; and Bridgette Brady, CAPP, Cornell University

IPI Memb ers: $35 per w ebinar NEW: Only $30 per w ebinar when you register f or six or more!

Non-mem bers $50 per w ebinar e Listen live or view s at ar in archived web e. your convenienc resented Live webinars p 2-3 p.m. on Wednesdays, one Eastern T ime Z Each webinar = 1

CAPP Point*

nts minimum requireme dential application *toward CAPP cre

Register now at parking.org/webinars

September 16

Chinatown, D.C. Case Study: Multimodal Value Pricing Pilot and Curbside Management Presenter: Soumya Dey, PE, PMP, Washington, D.C. DOT

October 21

Parking Construction: New Technology, Innovation, Practices and Delivery Presenter: Walt Norko, PE, CCM, Construction Management Association of America; and Patrick Wells, DESMAN Associates

November 18

Innovation in Municipal Operations-Government at Its Best Presenter: Roamy Valera, CAPP; Art Noriega, Miami Parking Authority; David G. Onorato, MBA, CAPP, Pittsburgh Parking Authority; and Sean Mackin, Denver Public Works

December 9

Sustainability in Parking Presenters: Brian Shaw, CAPP, Stanford University; J.C. Porter, CAPP Arizona State University; and Jeff Petry, EPark Eugene, Ore.

Webinars: Online, On Demand, On Your Schedule Access archived webinars anytime at parking.org., including: Big Data: What You Need to Know EVs and DOE’s Workplace Charging Challenge Strategies to Recover Outstanding Debt Get Certified – What You Need to Know to about the Green Garage Standard How to Implement Organizational Change & Manage Performance Improvement i Best Practices and Challenges in Public/Private Partnerships for Parking and Smart Growth Development i i i i i

COMMUNITY DIGEST

DESMAN Appoints New Senior Associate DESMAN recently announced the return of Robert Weissenborn to the company’s New York Design Group. Weissenborn is a licensed architect, certified Green Garage Assessor, and recognized expert in parking facility planning and design with more than 30 years of specialized knowledge. He will assist and lead DESMAN’s East Coast operation using his project management skills, technical oversight, client relationship, and business development expertise.

He will work in the company’s New York office.

PARKBYTEXT CELEBRATES RECORD GROWTH parkbytext™, Ireland’s leading mobile parking operator, recorded a 72 percent increase in registered users in 2014, bringing the total amount of registered users to more than 47,000 in Ireland alone. Total transactions throughout 2014 rose by 8 percent to more than 320,000; 20 percent of these are pay-as-you-go customers.

Last July, the company launched parkbytext 2Bill, a direct-carrier billing service that enables customers to pay for their parking using their mobile phone bill or pay-as-you-go credit. This is a European first within the industry and is available to customers of Vodafone, O2, and in locations such as Heuston, Connolly, and Kent train stations. parkbytext operates in more than 300 car parks across Ireland, the U.K., and

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the U.S. In November, the company won a contract with Transdev to provide mobile parking payment in all Luas (light rail) Park + Ride locations (Dublin). Last year also saw parkbytext launch in 35 locations across downtown Houston in partnership with LAZ Parking.

Jim Moore, CEO of parkbytext, says, “We are delighted to have increased our customer base in 2014. We

are focusing on the unique offerings we can provide to our customers and clients with innovative technologies, such as parkbytext 2Bill.

“The Transdev contract win is a fantastic reward for the hard work and commitment of the parkbytext team. For 2015, we are looking toward new international developments and building on our current market ­relations.”

SEPCO SolarSlide Lighting Introduced SEPCO recently introduced its SolarSlide outdoor lighting—high-powered LED contemporary/transitional design solar lighting systems for outdoor areas that include parking lots. The line includes multiple LED lamp options; interchangeable shades, domes, and poles; and custom solar-powered designs and surface-mount choices.

SolarSlide LED is 100 percent solar powered and off-the-grid, self-storing, and self-recharging. Each SolarSlide system is comprised of a solar-power assembly, fixture, bracket, and all mounting hardware needed to attach to a SEPCO or other pole.

SolarSlide produces high-­performance white light, with low-glare beam projections and aiming capability on various

models. Its LED outdoor lighting system provides powerful, ultra-long-lasting, low-maintenance illumination for com-

mercial, institutional, industrial, and municipal areas. It comprises a complete unit with LEDs and a solid-state driver that operates each fixture from an integral solar-charged battery system. Fixture wattages range from 15 to 60 watts and can be specified with IES Type II, Ill, and V full-cutoff light distribution patterns for task-specific lighting.

Solar power assemblies range from 10 to 425 watts, with battery sizes providing a minimum of five days of autonomy. Compact solar panel assemblies are selected and programed by the com­ pany’s in-house solar lighting engineers for recharging the concealed storage battery assemblies. Units provide custom illumination for specific locations and uses.

MAPC Selects Digital Luke II Multi-Space Parking Pay Stations

T2 Systems (T2) announced that its Digital Luke II was selected, through reseller Integrated Technical Systems (ITS), as an approved solution for multi-space parking meters by the Metropolitan Area Planning Council (MAPC) in Massachusetts.

The result of this collective procurement process is that any municipality in the state can contract directly with any of the approved vendors.

Digital LUKE II pay stations can already be found in municipalities throughout Massachusetts, including in Arlington, Barnstable, Brookline, Cambridge, Dedham, Haverhill, Lawrence, Newton, Plymouth, Salem, Westfield, and Winchester.

Designed for both on- and off-street parking and offering pay-by-license-plate, pay-by-display, and pay-by-space functionality in the same pay station, LUKE II can fit into any parking environment.

Through this procurement, municipalities can deal directly with ITS to select the customized combination of Digital LUKE II pay stations and supporting Digital parking management solutions that best fit their needs. “We are proud to be partnered with ITS and part of a process that makes it easier and less costly for municipalities to improve their parking operations” says Bill Geraghty, CAPP, vice president of regional sales at T2 Systems.

parking.org/tpp

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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CALENDAR OF EVENTS Highlighted are IPI and IPI Allied State and Regional Association Events

April 15

June 17

September 24–25

IPI Webinar TDM Case Study: Seattle Children’s Hospital parking.org/webinars

IPI Webinar Parking: Emergency & Disaster Preparation parking.org/webinars

April 14–17

June 28

Southwest Parking and Transportation Association Annual Conference Phoenix, Ariz. southwestparking.org/

New England Parking Council Annual Spring Conference Newport, R.I. newenglandparkingcouncil.org

Green Parking Council Green Garage Assessor Training Las Vegas, Nev. greenparkingcouncil.org

April 20

June 29–July 2

Green Parking Council Green Garage Assessor Training Corpus Christi, Texas greenparkingcouncil.org

2015 IPI Conference & Expo Las Vegas, Nev. ipiconference.parking.org

April 21–23

IPI Webinar Payment Systems: Countdown to EMV Chip Technology Rollout parking.org/webinars

Texas Parking & Transportation Association 2015 Conference and Trade Show Corpus Christi, Texas texasparking.org

April 21–23 Parkex Birmingham, U.K. parkex.net

April 22–24 Parking Association of Georgia Annual Conference and Trade Show Pine Mountain, Ga. parkingassociationofgeorgia. com

May 1 Parking Association of the Virginias Spring Workshop Richmond, Va. Pavonline.org

May 8 Pennsylvania Parking Association Spring Training Hershey, Pa. paparking.org

May 20 IPI Webinar Airport Parking: Repair and Maintenance While Structures Are in Use parking.org/webinars

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July 15

September 30– October 2 Pennsylvania Parking Association Annual Fall Conference Pittsburgh, Pa. www.paparking.org

October 7-8 IPI International Parking Conference Santiago, Chile parking.org

October 14

ACT International Conference Baltimore, Md. actconf.org

Mid Atlantic Parking Association Fall Annual Conference Baltimore, Md. midatlanticparkingassociation. org

August 19

October 21

July 26–29

IPI Webinar Developing a Strategic Plan for Your Parking Operation parking.org/webinars

September 16 IPI Webinar Chinatown, D.C. Case Study: Multimodal Value Pricing Pilot and Curbside Management parking.org/webinars

September 21–22 Parking Design, Maintenance & Rehabilitation Two-Day Seminar Raleigh, N.C. parking.org

September 23–25 Carolinas Parking Association Annual Conference and Trade Show Myrtle Beach, S.C. carolinasparking.org

IPI Webinar Parking Construction: New Technology, Innovation, Practices and Delivery parking.org/webinars

November 4–6 California Public Parking Association Annual Conference & Trade Show Oakland, Calif. cppaparking.org

November 4–6 Parking Association of the Virginias Annual Fall Workshop & Tradeshow Virginia Beach, Va. pavonline.org

November 10–12 Expo Parking Sao Paulo, Brazil expo-parking.com

ACADEMIC

PUBLIC

California State University at Los Angeles

The District

Carmen Gachupin

SUPPLIER Turbo Data Systems

NEW IPI MEMBERS

John McBeth

City of Tacoma Eric Huseby

Borough of Carlisle Stacey Hamilton

Alexis Griego

Perfect Security & Machinery Cindy Chen

CONSULTANT Agence Carbonnet Architectes Thierry Carbonnet

Laney Solutions Kathleen Laney

parking.org/tpp

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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PARKING CONSULTANTS

DESMAN A S S O C I A T E S

National Parking Specialists Facility Planning Design Functional Design Structural Engineering Restoration Demand Feasibility Design/Build

▪ Parking Structure Planning & Design ▪ Studies & Operations Consulting ▪ Restoration Engineering ▪ Structural Engineering

800-FYI-PARK carlwalker.com

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Providing Parking Solutions for Over 40 Years Boston

Chicago Cleveland Denver Hartford Pittsburgh Fort Lauderdale New York Washington, DC

w w w. d e s m a n . c o m

CELEBRATING 50 YEARS OF SERVICE • Parking Facility Design • Restoration Engineering

Leverage Data | Metrics Guidance | Optimize Resources Safeguard Assets | Analysis Consensus | Reduce Risk Plan Effectively | Decisions Policies | Improve Service Innovate Smartly | Alternatives

• Parking Study Services

Providers of objective advice for more than 30 Years

800.860.1570 www.walkerparking.com

Philadelphia, PA n 215-564-6464 n www.chancemanagement.com Parking

n

Transportation

n

Access Management

Parking engineered to your needs

Jacob Gonzalez, P.E. 800.364.7300 WA LT E R P M O O R E . c o m

parking.org/tpp

Project Management Design Parking Consulting Structural Engineering Diagnostics

Traffic Engineering Civil Engineering Intelligent Transportation Systems

APRIL 2015 | INTERNATIONAL PARKING INSTITUTE

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ADVERTISERS INDEX

Aims (EDC Corporation) . . . . . . . . . . . . . . . . . . . . . . 7 aimsparking.com | 800.886.6316

Parking Soft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 parkingsoft.com

Amano McGann. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 amanomcgann.com | 612.331.2020

POM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 pom.com | 800.331.7275

Carl Walker, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 carlwalker.com | 800.FYI.PARK

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . . 60 richassoc.com | 248.353.5080

Carlo Gavazzi, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . 54 gavazzionline.com/parking | 847.465.6100

Rydin Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 rydin.com | 800.448.1991

CHANCE Management Advisors. . . . . . . . . . . . . 61 chancemanagement.com | 215.564.6464

Scheidt & Bachmann. . . . . . . . . . . . . . . . . . . . . . . . 15 scheidt-bachmann.com | 781.262.6667

DESMAN Associates . . . . . . . . . . . . . . . . . . . . . . . 60 desman.com | 877.337.6260

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 southlandprinting.com | 800.241.8662

Duncan Solutions, Inc.. . . . . . . . . . . . . . . . . . . . . . C2 duncansolutions.com | 888.99.DUNCAN

T2 Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37, 41 t2systems.com | 800.434.1502

Global Parking Solutions. . . . . . . . . . . . . . . . . . . . . 9 globalparkingsolutions.com | 215.399.1475

Timothy Haahs & Associates, Inc.. . . . . . . . . . . . 60 timhaahs.com | 484.342.0200

Horoad Electronic Technology Development Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . 57 horoad.com | 0086 755 83209520

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 toledoticket.com | 800.533.6620

IntegraPark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3 Integrapark.com | 888.852.9993 Kimley-Horn and Associates, Inc.. . . . . . . . . . . . 13 kimley-horn.com/parking | 919.677.2090 Macurco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 macurco.com | 877.367.7891

PARKING BREAK

JIM BASS is landside operations manager at the Bill and Hillary Clinton National Airport, Little Rock, Ark. He can be reached at jbass@fly-lit.com or 501.537.7354.

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Walker Parking Consultants. . . . . . . . . . . . . . . . . 61 walkerparking.com | 800.860.1579 WALTER P. MOORE. . . . . . . . . . . . . . . . . . . . . . . . . . 61 walterpmoore.com | 800.364.7300 Xerox. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 xerox.com/transportation | 877.414.2676

Green Ga r a G e Ce rt i fi Cati o n a s s es s o r tra i n i n G

Train to become a Certified Green Garage Assessor.

“Working with a Green Garage Assessor was tremendously helpful in the decision to certify our newest garage. With our assessor’s help, we were able to determine what we needed to do to certify the garage. That would have been much more difficult without a Green Garage Assessor on our design team.” – Brian D. Shaw, CAPP

Director of Parking & Transportation Services Stanford University

This one-day course covers the theory and practice of building certification and offers a deep-dive into the specific management, programmatic, technological, and structural elements of the Standard. Successful completion enables you to earn income consulting and assessing facilities for Green Garage Certification. It also offers CAPP Points and CEUs for professional registrations. Register online at: • April 17 | San Francisco, Calif.

• April 20 | Corpus Christi, Texas (in conjunction with the Texas Parking and Transportation Association conference)

• June 28 | Las Vegas, Nev. (in conjunction with the IPI Conference & Expo)

greenparkingcouncil.org

EXIT

VERY RESERVED PARKING You thought finding extra parking was tough on earth—Popular Science reported in February that astronauts Barry Wilmore and Terry Virts suited up for a series of spacewalks to start building parking spaces for space taxis at the International Space Station (ISS).

Tourism isn’t just restricted to popular cities on this planet. When space taxis being developed by SpaceX and Boeing start flying in 2017, they’re going to need a place to park (it’s really universal). A total of seven spacewalks are planned to ready the spots, which mark the first major renovations to the ISS since 2011.

NASA plans to have two ISS parking spaces ready by the end of this year, marking what we think is excellent planning for future transportation by the space agency. Well done!

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Take command of your parking empire – anytime, anywhere – with Rome.

With the new cloud-based Rome application, you can review real-time data from multiple revenue control systems – anywhere you have an internet connection. Rome automatically feeds revenue data from the garage to your general ledger and provides 24x7 access to unmatched analysis and reporting capabilities. In other words, Rome makes your old way of working ancient history.

www.IntegraPark.com

OPEN SESAME. VERYEN. GRE Y VER XIBLE. FLE

Toledo Ticket’s machine-issued spitters are guaranteed to custom-fit all OEM machine specifications. With consecutive numbering, bar codes and magnetic stripes, full-color printing, a range of colors and sizes, and an exceptional turnaround time, you’ll find our solutions the perfect fit for your parking operation.

THAT’S THE TICKET! SPITTERS | HANGTAGS & CREDENTIALS | ACCESS & KEY CARDS VALET TICKETS | STICKERS | STAMPS & COUPONS | SCRATCH-OFFS RFID | EXHIBITOR NUMBERS | COMMERCIAL PRINTING

TICKETS OF EVERY DESCRIPTION SINCE 1910.

1.800.533.6620 | TOLEDOTICKET.COM 3963 Catawba Street P.O. Box 6876 Toledo, Ohio 43612 Gumby and Gumby characters are trademarks of Prema Toy Company, Inc. All rights reserved. ©2015 Prema Toy Company, Inc.

APRIL 2015 The Parking Professional ● PARKING AS BLANK CANVAS ● FINANCING MIXED-USE PROJECTS ● DATA BREACH RISK ● JURASSIC PARKING ● AMBASSADOR-STYLE ENFORCEMENT