The Parking Professional June 2018 by International Parking & Mobility Institute

THE INTERNATIONAL PARKING INSTITUTE

ADVANCING TRANSPORTATION AND MOBILITY

JUNE 2018

Excellence Indeed

The IPI Awards of Excellence competition.

LEADING THE WAY

This year’s IPI Professional Recognition Program awards shine. 32

INNOVATION & CREATIVITY

Parking organizations spread the good word and strengthen ties. 38

A CAMPUS TRANSFORMATION

Colorado State University is growing— what about its parking program? 48

THE GREEN STANDARD

A look into the psychology of parking. 10

IS YOUR SYSTEM

FULLY INTEGRATED?

INTEGRATION IS INNOVATION Whether adding enforcement and permitting, installing new sensors, or upgrading existing meters with future-proof technology — all tied to a common backend — IPS Group offers seamless parking integration like no other.

877.630.6638 \ ipsgroup.com

JUNE 2018

VOL. 34 | NO. 6 THE INTERNATIONAL PARKING INSTITUTE

Features

Excellence Indeed

Leading the Way

Innovation & Creativity

Making the Most of a Campus Transformation

The winners of this year’s IPI Awards of Excellence competition.

Recipients of this year’s IPI Professional Recognition Program awards shine.

Parking organizations spread the good word and strengthen ties in the 2018 Parking Matters Marketing and Communications Awards.

Colorado State University is growing. The parking program had to grow right along with it. By Doug Mayhew, CAPP

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EDITOR’S NOTE

Bossy or Leadership? Departments 4 ENTRANCE

The Really Big Show is Here! By Shawn Conrad, CAE

6 FIVE THINGS

Five Things to Know About Leaders

8 MOBILITY & TECH

Autonomous and On-Demand: Radical Transformation By Sam Veraldi, CAPP

1 0 THE GREEN STANDARD

The Psychology of Parking

By Megan Leinart, LEED AP BD+C

1 2 THE BUSINESS OF PARKING The End of (Tax) Free Parking? By Leonard T. Bier, CAPP, JD; and Michael J. Ash, Esq.

14 FINANCIAL MATTERS

Online or Real Person? Reviewing Financial Tools By Mark A. Vergenes

16 PARKING SPOTLIGHT

A Greenville Parking Legend Retires By Bill Smith, APR

18 ASK THE EXPERTS 56 IPI IN ACTION

Progress Report on the Accessible Parking Coalition

“

an bossy” became a thing a few years ago. The theory was— and is—that little girls who were assertive should be called leaders instead of branded “bossy.” It sounds great, and I am all about teaching young women to lead, but here’s the thing: Do you like working with someone who’s bossy? I’m not convinced barking orders, yelling, and verbally shoving other people around is the same as leadership. At least, I don’t want to follow someone like that. My guess is that most people feel the same way. Leadership is tough to define but easy to identify, and the parking, transportation, and mobility industry is chock full of outstanding leaders. They’re people others identify as having great ideas, solid execution plans to see them through, and who are just as willing to hop down in the trenches when needed as they are to captain a high-level, executive meeting. Suits and boots, so to speak. In this issue, we asked members what makes a good leader, and their answers are telling. I’ll let you read them for yourself (page 18), but a top quality was willingness to take all opinions and perspectives into account—and slow down enough to really hear them in the first place. That doesn’t sound like bossy to me, but let me know what you think. Of course, we also celebrate our industry’s leaders in this issue with our annual profile of IPI’s award winners: Awards of Excellence, Professional Recognition Program, and the Parking Matters Marketing & Communication Awards. Each person and program offers lessons for the whole industry, and we hope you enjoy—and find takeaways in— the read. You might be flipping through this in Orlando, Fla., at the 2018 IPI Conference & Expo. It’s finally here! Please give a wave or say hello if you see me or any of the IPI staff. We love catching up with all of you every year! As always, please get in touch with your questions and thoughts. Until next month…

58 STATE AND REGIONAL

SPOTLIGHT Mid-Atlantic Parking Association

fernandez@parking.org

60 AROUND THE INDUSTRY 68 PARKING CONSULTANTS 70 ADVERTISERS INDEX 71 CALENDAR

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ENTRANCE Publisher Shawn Conrad, CAE conrad@parking.org Editor Kim Fernandez fernandez@parking.org Technical Editor Rachel Yoka, CAPP, LEED AP BD+C yoka@parking.org Assistant Editor Monica Arpino arpino@parking.org Contributing Editor Bill Smith, APR bsmith@smith-phillips.com Advertising Sales Bonnie Watts, CEM watts@parking.org Subscriptions Tina Altman taltman@parking.org. Publication Design BonoTom Studio info@bonotom.com Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011. For subscription changes, contact Tina Altman, taltman@parking.org. The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute. 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp. Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2018. Statements of fact and opinion expressed in articles contained if The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The Really Big Show Is Here! By Shawn Conrad, CAE

HIS ISN’T A NEW PHENOMENON —it’s been occurring the past 10 to 15 years—but there has been a revival of new interest in the parking, transportation, and mobility industry. It’s been described as a parking renaissance.

Around the globe, parking professionals are providing enhanced value to their operations by revamping their curb management and data analytics, and better using available parking and transportation infrastructure. All of the above and more will be on display at the 2018 IPI Conference & Expo in Orlando, Fla., June 3–6. There’s no better place to find everything, from technology providers, manufacturers, distributors, consultants, and nearly 3,500 of your peers to share information and best practices. I’m particularly interested in what our keynote speaker, Christine Porath, a professor from Georgetown University, has to share on what uncivil behavior is costing your organization. These costs can come from a loss of customers and from reduced employee productivity, confidence, and more. Let’s face it: The parking industry can be a tough business. We all need to learn the appropriate way to address a rude employee or

The subscription rate is included in IPI annual dues. Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10. The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

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customer and maintain a healthy work environment. IPI is known for exceptional conferences, a convention center filled to the brim with exhibits, and professional training for you and your staff members. All of the above, including 250 exhibits, more than 50 presentations, keynotes, Shoptalks, and Learning Labs are under one roof at the Gaylord Palms Resort and Convention Center. With parking professionals taking more than 6,000 room nights at the Gaylord Palms, you’re guaranteed to see an old friend or make a new one at every possible turn at IPI. We look forward to seeing you in Orlando! SHAWN CONRAD, CAE, is IPI’s

CEO. He can be reached at conrad@parking.org.

Strategic Planning and Management Maintenance and Restoration Design and Construction Technologies www.kimley-horn.com/parking

Come visit us at booth #1301!

THINGS TO KNOW

About Leaders

1 2 3

The first responsibility of a leader is to define reality. The last is to say “thank you.” In between, the leader is a servant. —Max De Pree, writer; CEO, Herman Miller

The best executive is the one who has sense enough to pick good [people] to do what he wants done and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt, 26th president of the United States

The challenge of leadership is to be strong but not rude, be kind but not weak, be bold but not bully, be thoughtful but not lazy, be humble but not timid, be proud but not arrogant, have humor but without folly. —Jim Rohn, author, entrepreneur, and speaker

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The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we;” they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we”’ gets the credit. … This is what creates trust, what enables you to get the task done. —Peter Drucker, author, educator, Presidential Medal of Freedom recipient

Leadership is a two-way street: loyalty up and loyalty down. Respect for one’s superiors; care for one’s crew. —Grace Hopper, U.S. Navy rear admiral, computer scientist

WIKIMEDIA

EADERS ARE EASY TO IDENTIFY (just look at the rest of this issue!). Their ability to take charge, rally their people, and get things done seems inherent. But what qualities really make up a leader, and how can the rest of us get there? We rounded up five great quotes on leadership that offer bite-sized bits of wisdom on the topic. Have another thought? Email us—fernandez@parking.org.

UNIVERSITIES

MUNICIPALITIES

AIRPORTS

RETAIL CENTERS HOSPITALS & MEDICAL CENTERS

HOTELS & HOSPITALITIES

PARKING MANAGEMENT SOLUTIONS IPI | Booth 415 HITEC Houston | Booth 501 www.tibaparking.com

MOBILITY & TECH

Autonomous and On-Demand: Radical Transformation By Sam Veraldi, CAPP

DISRUPTIVE TECHNOLOGY is one that displaces an established technology and shakes up the industry or a groundbreaking product that creates a completely new industry. Harvard Business School professor Clayton M. Christensen coined the term “disruptive technology” in his 1997 bestselling book, “The Innovator’s Dilemma.” The autonomous (self-driving) vehicle qualifies as a disruptive technology.

When autonomous vehicles appear, our cities will be transformed dramatically. Our downtown areas will have parking spaces removed, and daytime parking will become more peripheral. It is possible that daytime and nighttime parking will coincide, allowing cities to take advantage of these complementary types of parking and significantly reduce the total amount of land dedicated to parking. As a result, there will be an increase in the density of economic activity, which should lead to a productivity increase. In addition, autonomous vehicles could increase the amount of travel for their owners, making cities larger and reducing residential density. Our design criteria for streetscapes and buildings going forward will generate more enthusiasm for a new look to accommodate this transformation of the new mobility and access. The traditional rules for parking will have to be modified.

much as 24 percent of the area of American cities, and in some cases, urban areas have as many as 3.5 parking spaces per car.1 Further, columnist those looking for parking spaces account for as much as 30 percent of miles driven in Carlo Ratti urban districts.2 The county of Los Angeles, believes that Calif., has an estimated 200 square miles of parking;3 there are roughly six parking spac“designers, es per vehicle in the United States; and the tasked with average vehicle is parked approximately 95 creating garages, percent of the time.4 According to the Boston Consulting Group, should take fully automated cars could make up nearly 10 percent of annual global vehicle sales by as a challenge 2035. Many automotive companies have to introduce been working on autonomous vehicles for many years. Google and Apple have also made flexibility and their presence known with their own versions acknowledge the of these vehicles. The other major contributor to this radifull life cycle cal transformation is car- and ride-sharing. and potential Companies such as Uber and Lyft have been allowing commuters to substitute their sertransitions vices in place of using public transit. Lyft has for these announced a partnership deal with Ford to develop autonomous vehicles. With the rapid structures. growth of Uber and Lyft, some local transit agencies are forming partnerships to offer subsidized or free Lyft or Uber services. In Nashville, Tenn., the transit agency Demand is working with TransLoc to pilot an on-demand For many years parking demand has increased. The van service that enables riders to get crosstown. Economist states parking spaces account for as TransLoc, which was recently acquired by Ford,

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Washington Post

ISTOCKPHOTO / METAMORWORKS

provides the software that routes the vans to the most efficient path and builds technology to support microtransit services, including real-time tracking, demand modelling, and response analysis, as well as consumer-facing mobile apps and services.

production standards and expectations, and place more reliance on the use of technology to integrate all these systems. At the end of the day, innovative advancements are developing before our eyes. It is an exciting time to be part of a technological disruption.

Changing the Landscape

The complexity of this transformation will change the entire landscape of our urban environments. One of the most challenging aspects of this transformation is that while autonomous vehicles, car-sharing, and ride-sharing will have a very positive influence on mobility, they will have a significant influence on reducing demand for parking. Structured parking will probably be the most affected and experience the most rapidly diminishing demand. Most experts are recommending that the design for these parking facilities should include adaptive reuse. In fact, Washington Post columnist Carlo Ratti believes that “designers, tasked with creating garages, should take as a challenge to introduce flexibility and acknowledge the full life cycle and potential transitions for these structures.”5 The radical transformation that is occurring in the parking and transportation industry will revamp concepts of parking norms, renew the landscapes of our urban environments, reset the automotive industry

SAM VERALDI, CAPP, is director of financial

reporting, budgets, and analytics at the University of North Carolina at Chapel Hill. He can be reached at sam.veraldi@unc.edu.

Notes 1. “ The World If: Autonomous Vehicles Rule the World, From Horseless to Driverless.” The Economist. Pub. (n.d.). http:// worldifeconomist.com/article/12123/horseless. April 27, 2016. 2. Ibid. 3. W attenhofer, J. (Jan. 6, 2016). What Would It Look Like if All of Los Angeles’s Parking Was in One Giant Blob? Retrieved from Curbed Los Angeles. http://la.curbed.com/2016/1/6/10849122/los-angelesparking-how-much-space. 4. S chmitt, A. (March 10, 2016). It’s True: The Typical Car Is Parked 95% of the Time. Retrieved from Curbed Los Angeles. www. streetsblog.net/2016/03/10/its-true-the-typcial-car-is-parked-95percent-of-the-time. 5. R atti, Carlos, (March 4, 2016). “Cities Should Take Back Their Parking Spaces,” Retrieved from The Washington Post. https://www. washingtonpost.com/news/in-theory/wp/2016/03/04/cities-shouldtake-back-their-parking-spaces/?utm_term=.677ccf4c6ffe.

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THE GREEN STANDARD

The Psychology of Parking By Megan Leinart, LEED AP BD+C

or years, I have considered the idea of writing about the psychology of parking. Since studying psychology for my minor in college, I’ve been fascinated by the inner workings of the mind, and I’m constantly analyzing people (friends, family, random people at the store or in airports) and the reasons they do what they do and make the decisions they make. As an adult, I’ve become a parking nerd, and I often revert back to my interest in psychology and the many connections between the perceptions and decisions that occur in this field, from the considerations made when planning and designing for parking facilities to the perceptions those looking for parking may have. Perhaps one day I’ll write a longer piece on the many psychological impacts and considerations in parking. But for now I will start with the psychological impacts of sustainability.

A Need for Change

By nature, human beings are concerned about the health and well-being of themselves and their loved ones. They have a need to feel that they are creating positive change in the world. The ideas and concepts of sustainability are intertwined with many of the concerns people have, from concerns about climate change and pollution impacts to public health and community connectivity. People often connect parking to pollution and climate change. Driving isn’t often something associated with being the cleanest or most sustainable activity. As parking professionals, we know that a lot has actually changed in recent years, creating opportunities to implement sustainable parking (and driving) strategies from planning through design, construction, and operation, including: ■■ Studies to reduce the garage footprint. ■■ Pricing parking to encourage alternative modes of transportation. ■■ Bike parking accommodations. ■■ Electric vehicle (EV) charging stations. ■■ Construction waste reduction. ■■ Construction material reuse and recycling. ■■ Recycling programs. ■■ Sustainable cleaning programs. ■■ Carpool/vanpool reserved parking. ■■ Low-emitting/Fuel-efficient-vehicle reserved parking.

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These are just a few of the many opportunities to include sustainability in parking with which we’re all familiar. Educating the public on these strategies is important to helping people understand the many ways that parking can be sustainable. Parksmart credit B13 encourages marketing and education programs within parking areas to teach the public about the ways the facility has incorporated sustainable strategies and how individuals can contribute as well (carpooling, driving electric vehicles, biking, recycling, etc.). A successful garage marketing program will provide a more pleasant visual experience for patrons, and the psychological value of educating the public about the positive effects that a parking facility is making to the environment and the community can be significant.

Activity

Another psychological consideration is activity and community connectivity. It’s no secret that even the slightest physical activity, including walking or biking, can have a positive effect on one’s physical and mental health. The opportunity to walk or bike even for just a few minutes each day can significantly improve one’s mood and mental state. The opportunity to do so during normal daily activities, such as traveling to and from work, is even better. Many communities are good at walkability and biking, and parking facilities are a great hub for these activities. Often one of the goals of parking planning and design is to actually try to reduce the amount of parking required and the resulting driving. Providing routes comfortable for walking and biking (even just the last few miles or blocks) between where people park and mass transit, office buildings, and residential developments provides the extremely healthy and beneficial impacts of spending time outside and engaging in physical activity—some-

Providing routes comfortable for walking and biking (even just the last few miles or blocks) between where people park and mass transit, office buildings, and residential developments provides the extremely healthy and beneficial impacts of spending time outside and engaging in physical activityâ&#x20AC;&#x201D;something not everyone has each day. thing not everyone has each day. Further, parking facilities are great locations for bike shares and bike storage that may not otherwise be provided in the community. These strategies also provide people the opportunity to connect more to their cities, towns, and neighborhoods and offer a sense of community and belonging. Parksmart credits A3, B1, B2, B11, and B12 all include elements of providing for walking and biking opportunities. There is much more possible ground to cover when it comes to the psychological considerations of parking, including safety and security, parking pricing, per-

ceived versus actual supply and demand, the impacts of signage, and even structured versus street parking. But the connection to sustainability offers possibly the most satisfying results and positive impacts to health, well-being, and long- and short-term impacts to the community and individuals. MEGAN LEINART, LEED AP BD+C, is president

of Leinart Consulting. She can be reached at megan@leinartconsulting.com.

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THE BUSINESS OF PARKING | LEGAL

The End of (Tax) Free Parking? By Leonard T. Bier, CAPP, JD; and Michael J. Ash, Esq.

HE TAX CUTS AND JOBS ACT OF 2017 was instituted into law Jan. 1. The sweeping revision to the U.S. Internal Revenue Code has ushered in changes to the treatment of benefits that were once tax-deductible. Experts are only beginning to understand the implications of the tax code changes and the resulting implications in day-to-day life. For example, certain fringe benefits once offered by employers, including free parking, no longer qualify for a tax deduction by employers. The new tax implications of employer-provided parking will certainly have an effect on the parking industry.

Tax Code Changes

The new tax code has drastically reduced the business income tax rate from 35 percent to 21 percent, resulting in the elimination of specific tax deductions and tax breaks for employers. The Tax Cut and Jobs Act eliminated the tax deduction benefit that has long been available to employers to subsidize their employees’ qualified transit, commuting, and parking expenses.

Under the new tax code, employers can continue to provide parking or transit passes to employees, but the employer will no longer get to deduct the costs of providing the benefit. This revision removes the incentive for employers to offer free parking and other transportation fringe benefits to their employees.

Under the prior tax code, employers could provide or pay for parking or transit passes for an amount not to exceed $255 per month as a tax-free benefit to help pay for their employees’ commuting expenses and then deduct those costs from their business taxable income. Any arrangement where the employer pays for employee parking will now constitute a nondeductible expense for the employer. Under the previous guidance from the IRS in the prior tax code, parking is employer-provided if: ■■ It is on property owned or leased by the employer. ■■ The employer pays a third party, such as a parking garage operator, for the parking, or ■■ The employer reimburses the employee directly for parking expenses.

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Section 274(a) of the Internal Revenue Code includes a new provision that expressly disallows deductions for “the expense of any qualified transportation fringe (as defined in section 132(f)) provided to the employee of the taxpayer.” The qualified transportation fringe has historically included commuter parking expenses. Moreover, amended Section 274(l) disallows deductions for any expense incurred for providing transportation, payment, or reimbursement to an employee relating to an employee’s commute, including parking expenses. The new Section 274(l) includes two small exceptions to the deduction of qualified transportation expenses: ■■ Commuting expenses “necessary for ensuring the safety of the employee.” ■■ Expenses incurred “for the purchase of a bicycle and bicycle improvements, repair, and storage, if such bicycle is regularly used for travel between the employee’s residence and place of employment.” For now, there is no guidance from the IRS as to what expenses qualify as “necessary for ensuring the safety of the employee,” but it is doubtful that the narrow exception will apply to parking expenses.

What It Means

While the changes to the tax code greatly reduced employers’ deductions of parking and other commuter expenses, employees will continue to receive parking and commuter expenses offered by employers on a tax-free basis. Employees will not be required to report parking expenses paid for by the employer as income. However, without the tax deduction available, employers may not continue to provide free parking or reimbursement for other commuting expenses, resulting in employees spending more post-tax dollars on parking and commuting to work. Under the new tax code, employers can continue to provide parking or transit passes to employees, but the employer will no longer get to deduct the costs of

providing the benefit. This revision removes the incentive for employers to offer free parking and other transportation fringe benefits to their employees. With each new amendment to the tax code, clever and creative tax professionals invent new arrangements to overcome the shift in tax policy that affects the bottom line. Employers who provide parking are encouraged to consult with a tax professional who can provide additional guidance on the future treatment of the transportation expense deduction. Parking operators should be aware of this change in tax policy as parking agreements expire. Negotiations with employers for employee parking must account for the change in tax status.

LEONARD T. BIER, CAPP, JD, is the principal of

Bier Associates. He can be reached at lenbier@ optonline.net or 732.828.8866.

MICHAEL J. ASH, Esq., is a partner with

Decotiis, Fitzpatrick, & Cole, LLP. He can be reached at mash@decotiislaw.com.

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FINANCIAL MATTERS

Online or Real Person? Reviewing Financial Tools By Mark A. Vergenes

HE INTERNET HAS CHANGED THE WAY WE DO ALMOST EVERYTHING . We can now tap into all kinds of expertise quickly and inexpensively, and we have all sorts of online tools that make our financial lives easier. That’s not to say, however, that online and automated tools can take over—we still need humans involved in our decision-making.

There are many free apps that help you track spending, like the one from mint.com. With a little set up, Mint reminds you when bills are due so you avoid late fees. Mint can learn spending habits in time, using that info to give budgeting and bill-paying advice. It also includes a free credit score tool so you can see how your prompt bill paying is improving your credit score.

Online Banking

Many online banking websites and apps allow you to check balances, pay bills electronically, schedule automatic payments, transfer money from one account to another, and even send money directly to an individual instantly with products like Zelle. With banking apps, you’re even able to pay bills or transfer funds on the go.

Bookkeeping

Digital accounting programs are low-cost ways to get control over your business bookkeeping. One of the most popular, Quickbooks.com, integrates with your bank account(s), tracks expenses and income, groups expenses by category, offers the ability to scan and submit receipts, estimates quarterly taxes, and even includes an app that includes an automatic mileage tracker.

Online Investing

As helpful as some online tools and apps are, when it comes to investing, things get complicated. While there are many online investment tools available, none can help you create well-rounded financial plans. When it comes to investing, it’s smart to take a holistic approach that balances stocks and bonds with other financial considerations. Ask yourself the following:

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■■ How much risk is associated with my invest-

ments? Are my asset allocations appropriate for my age, life stage, family status, and financial expectations? ■■ How liquid are my assets? If there is an emergency, could I access my funds quickly? ■■ Do I know the tax implications of these investments? How can I decrease my tax burden? ■■ Should I have more life insurance? Can I use life insurance as a savings vehicle? Do I need a different kind of life insurance if I start a business? ■■ Should I do things differently if I get married or divorced? What happens if my spouse or partner dies? What happens if I am disabled or must move into long-term care? ■■ Have there been recent changes in state or federal laws that affect my financial situation? If I’ve moved out of state, do I need to consider different tax laws? Have corporate mergers or dissolutions necessitated a financial review? Online tools are a great way to take care of all kinds of financial tasks. But when it comes to your overall financial plan, you still need a person. I suggest you look for a licensed professional to help you make smart, holistic decisions. MARK A. VERGENES is president of MIRUS Financial

Partners. He can be reached at mark@mirusfinancialpartners.com.

MIRUS Financial Partners, nor Cetera Advisor Networks LLC, give tax or legal advice. Opinions expressed are not intended as investment advice and may not be relied on for the purpose of determining your social security benefits, eligibility, or avoiding any federal tax penalties. All information is believed to be from reliable sources; however, we make no representations as to its completeness or accuracy. All economic and performance information is historical and indicative of future results.

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PARKING SPOTLIGHT | PARKING PROFESSIONAL

A Greenville Parking Legend Retires By Bill Smith, APR

ULA SANDERS’ LAST DAY AS A BOOTH ATTENDANT at the Landmark Parking Garage in Greenville, S.C., began like most others. When she arrived, she prepared her booth for one final, long day of greeting the day’s parkers, many of whom had become friends during the decades that she’d worked in the garage. But it was soon clear that this day—the day of her retirement—would be anything but typical.

The first bouquet of flowers arrived to the booth soon after her shift began. After that, the day saw the arrival of a steady stream of flowers and gifts from fellow Lanier Parking employees, as well as parkers who came to know her, not just as the garage’s friendly booth attendant, but practically as a family member. On the day of her retirement, hundreds of people showed up to shower her with gifts and say goodbye.

A Community Pillar

It’s easy to see why her colleagues and customers became so attached to her. Sanders was devoted to the people she served. She always had Dum Dums lollipops on hand to share with parkers as they paid, and she would often stockpile other goodies to hand out as well. She even kept dog biscuits on hand for neighborhood pets who were out for a walk. “You couldn’t walk into the cashier booth, there was so much stuff,” says Tina Reid, regional vice president at Lanier Parking, of Sanders’ last day in her parking booth. And it was for good reason. “Eula has a tremendously generous spirit,” she says. “Everybody gets a Dum Dums sucker whether they want it or not.” Sanders’s work day began every weekday at 7 a.m., and when overnight workers from a nearby building spilled out just as she was beginning her shift, she greeted them all with sandwiches, apples, and oranges. She also always made time to chat with everyone, asking after their families and making sure that they were doing well.

A Tall Order

That level of detail and commitment was no small feat. The Landmark Building is Greenville’s tallest

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building, and at the time of its construction in 1964 (it was completed in September 1965) it was the tallest building in the Carolinas. In fact, at 25 stories it exceeded the state’s maximum height limit of 17 stories, requiring legislative approval. Furthermore the building next door, which provides much of the garage’s regular parking business, is home to a company that’s open 24 hours a day. The resulting business from the Landmark Building and its neighbor—not to mention other buildings in the neighborhood—provided a lot of faces for Sanders to recognize each day, names to remember, and family stories to learn. But she was more than up to the task.

Industry Goals

“Eula represented the epitome of customer service,” said Reid. “It was her nature to be kind to everyone, and she brightened the days of everyone who came into contact with her. She is truly amazing. We have about 400 monthly parkers in the garage, and she knew everyone’s first and last name. She also knew all about the parkers’ families and what was going on in their lives. She’s a devout Catholic, and she would also pray for her parkers.” In the era of automated parking, the personal touch that Sanders displayed was a delightful throwback to a simpler, more congenial past. As the response from her customers and co-workers

demonstrated, her personal approach was greatly appreciated by everyone who came into contact with her. “Eula is 81 years young and deserves some time to herself,” Reid says. “Still, everyone already misses her.” BILL SMITH, APR, is principal of Smith-Phillips

Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips.com or 603.491.4280.

Learn, connect, and engage in person. IPI comes to you with the best training in the industry.

Go to parking.org for more information and start the conversation today!

ASK THE

EXPERTS

What’s the single-most important quality a parking professional should have to be considered a leader?

Art Noriega

Chief Executive Officer Miami Parking Authority Be a decision-maker and act on your convictions. If you are well-informed and prepared, making decisions is that much easier. It’s becoming a lost skill.

Stephen J. Rebora, RA

President DESMAN Design Management The parking industry is diverse. Do not assume your team views the world as you do. Inspire action. It’s not about getting people to follow you; its about creating a purpose and empowering them to perform.

Joseph P. Sciulli, CAPP

Vice President, Senior Operations Consultant CHANCE Management Advisors, Inc. Patience. Patience to learn your employees’ abilities and what motivates them, for everyone has not been given the same talents, nor are they motivated by the same things. Patience with customers, for they haven’t the same depth of parking knowledge as you. Patience to teach all of them, to listen before acting, and to encourage all employees to do the same.

Peter Lange

Associate Vice President, Transportation Services Texas A&M University They’ve got to be able to listen—listen to their team, listen to their customers, listen to their community, listen to their leadership, listen to their partners.

Casey Jones, CAPP Vice President TimHaahs

Our ability to advance the parking industry comes by harnessing the power and creativity of human capital. Leaders who understand this and support, nurture, and empower their teams will have the greatest impact.

HAVE A QUESTION? Send it to editor@parking.org and watch this space for answers from the experts.

The opinions and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

18 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

EXCELLENCE

Indeed The winners of this year’s IPI Awards of Excellence competition.

A GORGEOUS PARKING STRUCTURE. Sounds to many like a

contradiction, but IPI members know how accurate the phrase can be. As technology, innovation, and creativity continue to grow, the once-lowly parking structure is taking on greater significance as a building type that can, in fact, be beautiful. Competition in this year’s Awards of Excellence competition was tougher than ever, with more amazing choices for judges to pore through, score, and award with recognition. So we’re not going to waste a lot of time introducing them—here are this year’s winners. May inspiration ensue!

F YOU DIDN’T KNOW that Inova Loudon Hospital in Leesburg, Va., just built a new parking garage for patients, visitors, and staff, driving onto the campus probably wouldn’t raise any flags about it—the new structure fits in just like it’s always been there. And that’s exactly what the hospital was going for. The 765-stall structure was designed to be easy to use and navigate, integrating with existing traffic patterns. Emergency-room visitors park on the ground level, visitors to other areas of the hospital park on higher tiers, and staff are assigned spaces in a specific area. Clear sightlines to elevators and stairwells (they’re open to the inside of the garage) provide easier wayfinding and greater security, and the cast-in-place structure was designed

to require minimal maintenance, with best-practice construction and design materials. Placing most of the marking on a flat plate near the pedestrian connection to the hospital and a two-way vehicular ramp offer passive security and convenience as well. The exterior of the garage was designed to fit right in to the campus. Vehicular portions are clad in buff-colored, precast concrete spandrel panels with a sandblasted finish. Pedestrian-oriented portions are enclosed in highlighted masonry and glass. Pedestrian wayfinding clearly identifies entrances, elevator and stair locations, and outside directional information. Double-sided elevators and lobbies offer direct access from the parking areas to the lower-level entrance

20 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

as well as a future pedestrian bridge. Pedestrians enjoy dedicated waiting and walking areas that protect them from moving cars, and extensive glass walls offer natural light and views of the campus. Originally budged at $16 million, the project stayed under budget, thanks largely to $1 million in planned rock removal that wasn’t necessary because of a decision to slightly raise the lower level, and careful cost control throughout the project.

CATEGORY I— Best Design of a Parking Facility

with Fewer than 800 Spaces

Inova Loudoun Hospital Parking Garage Owning Agency: Inova Loudoun Hospital Completed Between: June 1, 2015–Aug. 1, 2017 Inova Loudoun Hospital Parking Garage, Owner Walker Consultants, Parking Consultant HDR, Inc., Architecture Design, Master Plan, and Interior Design HITT Contracting, General Contractor Urban, Civil Engineering Enfinity Engineering, IT Consultant

TOTAL COST: $14.9 MILLION

PHOTOS COURTSEY OF ERIC TAYLOR/TAYLOR DESIGN & PHOTOGRAPHY, INC.

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 21

CATEGORY II— Best Design of a Parking Facility

with 800 or More Spaces

Stanford University Roble Field Parking Structure #10 Owning Agency: Stanford University Completed between: June 1, 2013–Feb. 7, 2017 Stanford University Roble Field Parking Structure #10 Stanford University, Owner Watry Design, Inc., Architect, Structural Engineer & Parking Planner Vance Brown Builders, Contractor Sandis, Civil Engineer Lauderbaugh Associates, Landscape Architects

TOTAL COST: $45.2 MILLION

STEVE PROEHL, PROEHL STUDIOS

BERNARD ANDRE, BERNARD ANDRE PHOTOGRAPHY, WOODSIDE, CA

S STANFORD UNIVERSITY IN STANFORD, CALIF., continues to densify to meet the needs of a growing student base, preserving green space is a top priority. This project enabled the university to meet current parking demand and give it some cushion while keeping Roble Field, an open grass space for students to gather, relax, and enjoy recreational sports. The 1,162-stall, five-level, below-grade structure provides 52 electric vehicle (EV) car-charging stations on level P1. In preparation of future demand, levels P2 through P5 are prepped for an additional 84 EV car-charging stations. Watry Design is assisting the university with Parksmart Silver Certification. The garage serves resident students and visitors, who use walkup pay stations. Infrastructure for future parking control gates was included in the design. Three elevator cores, each painted a different bright color, help keep people moving and with wayfinding, and LED fixtures with occupancy sensors offer high light levels while minimizing energy use. The structure’s roof is Roble Field, a recreational playing field, and painted trellises blend pedestrian cores with nature outside. The structure also embraces mobility, located near a shuttle stop, and extending a segment to Panama Mall for pedestrians. An additional pedestrian and bike pathway offers access to Samuel Morris Way and Governors Corner, and the garage offers bicycle parking. To minimize future maintenance, builders waited a minimum of 45 days to build solid perimeter basement walls to allow the slabs to shrink before walls locked them into place; this has been proven to minimize slab cracks.

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HIS SIX-STORY, 1,120-STALL GARAGE was built to help the Health Transformation Building serve as a core facility for outpatient care functions at the new Dell Medical School, University of Texas at Austin. Together, the garage and building support a mission to transform community-based health care. The building is part of the new medical district established on the southern edge of the main campus, and the building materials and form were heavily shaped by existing constraints. The site to the north and east was defined by Waller Creek. Several site improvements were made, including the removal of invasive plant species and the performance of soil erosion control. In addition, the site fell within both 100- and 500-year flood plains. To the south, a grove of oak trees was preserved. Further, there were Capitol View Corridors restrictions, which aim to preserve the visibility of the Capitol dome in Austin. This controlled the new building’s shape and height. The garage uses cast-in-place concrete, post-tensioned for durability, achieving a resourceful 376-square-feet-per-space average. Careful detailing and waterproofing of a split slab over the second level allows the owner to maximize street frontage for retail and mercantile tenant spaces. A full ambulatory surgery center exists on the first level, facing Waller Creek, and is serviced from a shared loading dock in the garage. This critical care area necessitated vibration and sound analysis with isolation from the garage superstructure. Levels two through six provide amenities for users that include a reading room for waiting, conference rooms for check-out, and a terrace view of the creek. Additionally, each parking level has an integrated lobby with large wayfinding elements, level reminder business cards, and digital stacking diagrams for navigation. Non-transient staff and medical physicians access reserved, nested parking areas on level 4. A speed ramp to the second level allows for direct patient care drop-off with integrated bypass lane and turn-around for mistaken drivers. Level 2 has

55 motorcycle parking spaces by permit and can accommodate emergency ambulances equipped with CO2 sensors and fans for idling. Bike parking is at street level with six individual shower and changing facilities. Pre-pay stations are available for expansion on each garage lobby. The project is LEED (Leadership in Energy and Environmental Design) gold certified and includes many sustainable features in the building, such as a 22,000-square-foot intensive green roof and rainwater capture/ recycling system. The rainwater feeds into a 27,000-gallon cistern prominently inserted between levels to help tell the story.

CATEGORY II— Best Design of a Parking Facility

with 800 or More Spaces

Health Center Parking Garage Owning Agency: University of Texas at Austin Dell Medical School Austin, Texas Completed between: October 2014–August 2016 Capital Planning and Construction, University of Texas at Austin, Planning Page, Architect ZGF Architects LLP, Architect Sasaki Associates, Consulting and Design Services Hensel Phelps, Construction Manager

TOTAL COST: $23 MILLION

N COLORADO, DENVER INTERNATIONAL AIRPORT’S (DEN) newest surface lot adds 800 spaces to the airport’s system. Solar canopies that are part of a microsystem and an innovative public-private partnership cover 609 of those spaces, making this a very unusual parking lot. The airport partnered with Panasonic and Xcel Energy to provide a battery demonstration project that will examine how a battery system can help integration of renewable energy, reliability of the distribution system, voltage management, and peak reduction. The structure is owned by DEN, but the solar system is owned by Xcel Energy. The parking lot at 61st and Peña provides convenient, covered parking and a platform to test new technology that promotes sustainable growth and innovation. The site’s solar panels feed energy to an onsite battery storage system, which currently helps power an adjacent office building but is planned to power a microgrid at the new development. An autonomous vehicle transports passengers between a nearby bus station and the train station. The new lot offers another option when taking a commuter rail train to the airport or to downtown Denver; it’s located at the 61st and Peña Regional Transportation District University of Colorado A Line station and offers daily, overnight, and monthly parking options. The lot is unstaffed, offers eight pay stations, and is checked three times per day. Drivers can access free

CATEGORY III— Best Design/Implementation

of a Surface Parking Lot

DEN 61st and Peña Station Parking Facility Owning Agency: City & County of Denver, Department of Aviation Completed between: May 2015–April 2017 Aviation Station North Metro District, Project Management & Contracting Hensel Phelps Construction Co., General Contractor Panasonic Enterprise Solutions, Primary Sub-Contractor Xcel Energy Inc., Project’s Co-Sponsor Regional Transportation District

TOTAL COST: $4.5 MILLION services that include vehicle location, jump starts, tire inflation, and lockout help. The lot also offers free WI-FI and 11 level-1 EV charging stations, free of charge for parking patrons. A new mixed-use development is planned nearby.

HE UNIVERSITY OF SOUTHERN CALIFORNIA’S (USC’s) Campus Cruiser safe-ride-home program has grown at a rapid pace since its inception in 1978. But it hit a wall in 2015: There was more demand than realistic capacity. So, the program changed its name to Safe Rides and partnered first with Uber and ultimately with ride-share company Lyft to serve its customers and keep growing, to everyone’s benefit. Partnering with an outside agency immediately solved numerous internal operational challenges: ■■Vehicle inventory/expenses. ■■Staffing. ■■Office space. Lyft drivers are independent

RANSNET.USC.EDU

CATEGORY IV— Innovation in a Parking

contractors, providing service in their own vehicles, and require no office space to complete timesheets, vehicle reports, etc. At the beginning of each semester, currently enrolled students are emailed specific directions on how to register for the program; once they sign up, they receive visual confirmation in the app that they are using the USC Safe Rides program. If their ride meets program restrictions (starting and ending within the Campus Cruiser boundaries, within the time frames of the program), USC pays for their ride. The cost per ride has been halved thanks to the partnership and is now about $4. It eliminated ride/car shortages and took wait times from 15 minutes

24 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

Operation or Program

University of Southern California Safe Rides Program Owning Agency: University of Southern California Completed between: 2015–present USC Transportation, Owner Higher Education Partnerships

TOTAL COST: $4 MILLION

to 3.7 minutes. And it’s added massive capacity, now averaging 21,000 rides per week; the old program averaged 8,000 rides per week. And it’s expanded; the student health center uses Lyft to offer rides to patients, and the university recently offered students half-price rides to the airport for Thanksgiving. In the end, it’s about getting students home quickly and safely; the name of the Safe Rides program itself says it all.

CATEGORY V— Best Parking Facility

Rehabilitation or Restoration

Nebraska Medical Center Durham Parking Structure Owning Agency: Nebraska Medicine Completed between: June 2015–October 2016 Nebraska Medicine, Facility Project Management Walker Consultants, Engineer/Architect McGill Restoration, Contractor and Construction Manager

TOTAL COST: $ 1.8 MILLION

DARRIN S. CIELOCHA, MCGILL RESTORATION, OMAHA, NE

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 25

CARL L. SCHNEEMAN, PE, WLAKER CONSULTANTS, MINNEAPOLIS, MN

HE DURHAM PARKING STRUCTURE IS A VITAL ASSET for patients and visitors of the Nebraska Medical Center in Omaha, Neb. The structure was constructed in 1989, and corrosion and leaking were widespread, and severe deterioration of structural members jeopardized safety. Additionally, the existing parking function forced circulation patterns that created the perception of a full facility; more than 10 percent of the capacity was hidden from drivers and often left unused. Discussion was underway to demolish the building, but such a large loss of parking proved untenable. Following a thorough condition assessment and planning study, separate improvement packages were developed to phase improvements. Major repair packages were structural, waterproofing, striping, and wayfinding signage. The entire facility was also painted to improve reflectivity, and LED lighting was installed to enhance safety. Over two years, the parking garage repair project was broken into eight phases of closures with work occurring at all hours of the day. As no significant structural modifications were made to change the parking function, Nebraska Medicine realized tremendous safety and parking improvements at absolute minimum capital cost. The end result is a much-improved parking experience for visitors that will serve the Omaha metro area for decades to come. Multiple challenges were mitigated during the project. Walker Consultants designed a new function that implemented separate up-bound and down-bound circulation routes. Actual parking supply was increased by 52 spaces by changing the angle of parking from 60 to 75 degrees. Revised circulation routes added approximately 80 spaces back into use, and more than 65 accessible spaces were added in protected, convenient parking areas to better serve patients and visitors. The structure also received structural rehabilitation and waterproofing enhancements.

CATEGORY V— Best Parking Facility

Rehabilitation or Restoration

First Sunset in the Pacific Núñez de Balboa 52 car park, Madrid Owning Agency: Orbit Investments Lot, S.L. Completed between: June 1–Aug. 31, 2016 Orbit Investments Lot, S.L., Madrid, Spain Miller, Bud Associates-82915a (1216P) Clavel Arquitectos Asociados, Architecture, Interior Design, Engineering, and Lighting

TOTAL COST: $360,000

ENOVATING this two-story garage in an affluent, city-center neighborhood in Madrid, Spain, started with three goals: making the parking more attractive to potential clients, reducing maintenance costs, and minimizing the effect of construction on operations. The key was smart design based on three main strategies: using light as a design element, unveiling the existing building instead of covering it, and developing previously held workshop mock-ups to reduce construction time. The garage’s new design was inspired by Spanish explorer Vasco Núñez de Balboa. The entry is a tunnel of repetitive white light arches over a black wall. Main level walls were stripped of their old tiles and restored to their original brick, while orange and blue lighting simulate a horizon line—sea against sun. A mirrored ceiling in part of the main corridor generates an illusion of a complete sun with a simple, semicircular lamp. Large beams narrate the explorer’s discovery in narrative, and the ceiling displays portraits of de Balboa; they become clearer as drivers park, letting drivers make their own discovery. Almost all design features started with LED lighting, which is cost-effective and requires little maintenance. The project won a Lamp Lighting Award. Construction was able to be completed during summer, when demand is lowest. PARCS were updated to new technology, and the garage has become more popular and financially successful. Total facility revenues have increased by 50 percent compared to before the renovation.

26 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

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CATEGORY VI— Award for New Sustainable Parking and

Transportation Facilities Excellence

Cal Poly Pomona Parking Structure 2 Owning Agency: California State Polytechnic University, Pomona Completed between: June 2015–August 2016 Bomel Construction, Construction Management and Engineering International Parking Design, Architect of Record

TOTAL COST: $41 MILLION

AERIAL PHOTOGRAPHY: SHOOTING LA / GROUND PHOTOGRAPHY: RMA ARCHITECTURAL PHOTOGRAPHY

ALIFORNIA STATE POLYTECHNIC UNIVERSITY in Pomona (Cal Poly Pomona) has a long history of promoting sustainable practices and environmental awareness. Parking Structure 2 was designed and built and is operated with those things in mind, and the university is proud to have achieved Parksmart Certification at the bronze level for its newest 1,800-space parking structure.

When university officials determined that a new structure was needed they wanted to build and operate the structure in a way that would not detract from the surroundings and in a manner consistent with the university’s commitment to the environment. The facility was designed with a number of sustainable factors, including solar panels on the top level, a naturally ventilated lower (below-ground) level, 24 EV charging stations, bicycle storage rooms, LED dimmable lighting, drought-tolerant landscaping, and a state-of-the-art rainwater collection system. When considering

28 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

factors to achieve Parksmart certification, university project managers ensured that labor and materials were from local sources and that recycled content was used to the fullest extent possible. For many years, Cal Poly Pomona has been recognized by national institutions such as The Princeton Review for its efforts to incorporate a sustainable focus on everything that happens on campus. Other buildings on campus that have earned LEED certification include the Bronco Recreation and Intramural Center, The Collins College, and the College of Business Administration complex.

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CATEGORY VII— Award for Architectural Achievement Sawgrass Mills Parking Garage Owning Agency: The Mills, a Simon Company Completed between: December 2015–September 2016 The Mills, a Simon Company, Owner Timothy Haahs & Associates, Inc., Architect, Engineer, Parking Consultant The Whiting-Turner Contracting Co., Construction Manager Coreslab Structures (Miami), Inc., Precast/Prestress Manufacturer Sunrise Mills MLP Limited Partnership, Parking Operator/Management

TOTAL COST: $31 MILLION

AWGRASS MILLS is a luxury outlet shopping destination in Sunrise, Fla., just outside Fort Lauderdale. The shopping center offers a unique atmosphere in a relaxed, open-air promenade, featuring more than 350 stores, including 70 exclusive luxury retail destinations, as well as high-quality dining and entertainment venues. Sawgrass Mills serves tens of thousands of visitors each year. As a result, owners prioritized the need to provide adequate parking to effectively support these customers. The garage not only needed to provide enough parking to serve visitors year-round, but it also needed to provide a safe, attractive, and efficient experience to complement the high level of service and quality offered in the shopping center. TimHaahs worked with Simon Property Group to develop a new 1,723-space parking facility to meet these needs and design an efficient and attractive parking experience. The garage includes a large, multi-level valet parking operation to serve as an inviting “front door” experience for shoppers. The valet area features a fully furnished ground level waiting area to create a comfortable amenity for patrons, complementing the high-quality, premium shopping experience. This ensures that customers have a uniquely inviting and pleasant experience from the moment they arrive until they leave. The Sawgrass Mills parking facility includes a number of architectural elements to complement the shopping

area and enhance the experience of visitors. The exterior of the garage features lightly sandblasted sandy yellow precast features that match the stucco color and texture of the shopping area. The spandrels on the exterior include deep reveals to provide unique shadow lines similar to the louver designs of the shopping center arcade walkway. The parking facility is one of the highest structures in the shopping center. However, it includes a number of high towers with red clay tile roofs meant to catch the eye of drivers heading toward the development. These towers also advertise opportunities for the retail destinations, creating another revenue-generating opportunity for the shopping center. Three large illuminated signs located on three separate sides of the garage and spanning multiple floors also provide illuminated static images for advertising.

30 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

The design team selected a black and orange color palette for the garage, mirroring the colors of the surface lots adjacent to the garage as overflow parking. LED lighting, and a parking guidance system also provide unique user-friendly comforts. The parking guidance includes dynamic signage at every end bay directing patrons to aisles of the garage with open parking spaces. Static signage is also provided in the parking garage to direct customers to the exits. Climate-controlled glass stair and elevator towers allow users a first glance at the complex upon arrival. These towers also provide a comfortable, passive security feeling. Within the garage, the elevator lobbies are open to the interior to allow full visibility across the garage to the vertical circulation. For the Sawgrass Mills parking garage, the design-build team and developer worked together to create a pleasant parking experience to complement and enhance the luxury shopping experience customers expect at this unique shopping destination. The garage will support the development for years to come.

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Leading the Way

Recipients of this yearâ&#x20AC;&#x2122;s IPI Professional Recognition Program awards shine.

PARKING PROFESSIONALS WORK HARD TO KEEP EVERYONE ELSE MOVING. It’s a vital job and deserves celebrating, especially of the people who inspire those around them. This year’s Professional Recognition Award winners are inspirational in their dedication, innovation, and tremendous worth ethic and attitude—they’re the people everyone else loves to work with and the ones spreading the good word that Parking Matters® by their actions every day. We hope you enjoy meeting this year’s Professional Recognition Program award winners.

Staff Member of the Year

Supervisor of the Year

Christopher Bush

Operations Manager, Parking and Transportation Services Duke University

SHUTTERSTOCK JIRSAK

ince joining the staff at Duke University in 2016, Christopher Bush has been responsible for setting up nearly 1,400 special events held on campus every year. With great attention to detail, he ensures events are successful and in keeping with university standards—he knows what needs to be in place for every kind of event and keeps the community in mind with every decision. That attention to detail carries over to his parking-specific duties as well, where he is known for effective monitoring and enforcement of rules and regulations. Bush has earned a reputation as being irreplaceable during game days and is the guy everybody else on the team wants working with them when tailgates are happening. He’s also lead trainer for the automatic license plate reader system, and his time management skills are second to none. Beyond all that, Bush is always happy to pitch in whenever and wherever he’s needed, taking on everything from last-minute enforcement requests to escorting high-profile guests on campus. He responds to every situation with grace and poise and is a well- respected and welcome sight on campus.

Travis Hargitt

Director of Operations City of Eugene | Parking Services

ravis Hargitt is known as much more than a parking supervisor—his colleagues think of him as an ambassador for the industry who believes parking can and does positively change the community and have a positive influence on other municipal programs. Every interaction with someone in the community is an opportunity to connect at a deeper level, even when things start out with a complaint or negative feeling, and Hargitt makes a point to regularly meet with neighborhood organizations, businesses, and everyone else who wants to learn more about parking. Hargitt reimagined his employees’ role from parking enforcement officers to city ambassadors—people who are friendly, approachable, and problem-solvers. He worked to boost officers’ salaries, advocates industry education and certification, and is working to expand his Initial Job Qualification Standard training program into a full-blown certification. And he’s a strong supporter of industry sustainability and modernization of structures; last year alone, he oversaw the first deep-cleaning of three garages, retrofitted two more with LED lighting, replaced parking attendant booths with more modern versions, and started redesigning THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 33

IPI Professional Recognition Awards several structures. He’s also created traffic plans to effectively close streets for special events and created a plan with public and private partners to allow 24 buses downtown, allowing 3,000 children to visit the performing arts center several times a year. He’s known for impeccable customer service and for thinking outside the proverbial box, offering innovative and creative solutions to challenges and helping the whole Eugene community in the process. He has a positive effect on everyone he meets and is a tremendous asset to Eugene.

design, construction, maintenance, repairs, wayfinding, development agreements, parking agreements, call center operations, special event, customer service, enforcement, monthly billing, and more. She’s well-liked, very respected, and an asset to the department, and she’s just getting started.

Parking Organization of the Year MAWAQiF

Parking Division, Integrated Transport Centre Abu Dhabi, United Arab Emirates

Emerging Leader of the Year Brittany Moore, CAPP Assistant General Manager

Parking Services | Public Works

rittany Moore, like so many other professionals, backed into parking. Working for the city of Greenville while earning her master’s degree in public administration, she took an internship with the parking services division and managed an operational audit with a consultant. Nearly four years later, she’s held two leadership positions and an interim position in parking, has helped with planning and construction oversight of two new garages along with an addition and a surface lot, has coordinated emergency repairs, and has helped manage special events. In short, she’s become a full-fledged parking professional and a very impressive one at that. Moore is known for pursuing professional development opportunities, from earning CAPP at the age of 29 to attending webinars, classes, conferences, pursuing Parksmart Advisor status, and attending IPI’s inaugural Leadership Summit last year. When she’s finished, she uses her new knowledge to implement change and increase efficiencies in parking operations. Moore also pursues awards and recognition for her department, elevating both its direct image and helping people outside the industry understand why Parking Matters. And on top of all of that, she’s met challenges head-on, dealing with everything from design and layouts to lighting design, Americans with Disabilities Act standards, and emergency repairs to structures. And she’s customer-focused and hands-on with all of her work, going so far as to help paint stairwells before an event, upgrading operating standards, and optimizing schedules. She holds regular meetings with staff and works through creative solutions to make the most of her operations. In Moore’s short time in parking, she’s gained experience in

34 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

anaging and regulating in excess of 112,000 on- and off-street parking bays with 554 parking inspectors and more than 100 office based-employees, the Parking Division, Department of Transport-Abu Dhabi runs one of the world’s largest parking operations under one authority. A boost in the economy brought rapid population increases as people migrated for employment, which meant a rise in vehicle ownership and a severe parking shortage, especially in the central business district. The Abu Dhabi Parking Division (ADPD) was launched to manage parking and mobility issues. ADPD introduced automated kiosks that offer 24/7 access to parking. By 2016, the department had more than 800 kiosks across the United Arab Emirates. They offer payment, citation payment, and purchase and refill of prepaid parking cards; about 18 percent of all payments and transactions are handled at the kiosks. Later in 2016, ADPD introduced Darb, a smartphone app that offers real-time information on parking availability and has been used in safety campaigns. To date, it has more than 100,000 users. The organization has also expanded its pay-by-SMS program, which sees much use and offers convenient payment for customers from wherever they are. ADPD built and operates two modular, temporary parking structures that offer 286 parking spaces each to meet demand at two prime locations. They have a lifespan of up to 25 years and can be dismantled and relocated as necessary with minimal waste. ADPD also promotes carpooling, park-and-ride, shuttles, biking, and electronic vehicle use; all new and refurbished garages are fitted with chargers. Communicating with the public is a top priority, and ADPD runs frequent television advertisements to promote safety through legal parking and smart parking solutions. It also uses

IPI Professional Recognition Awards social media to spread the word and has achieved a 94 percent customer service rating, according to a survey of the community. It has also enjoyed 98 percent compliance rates for three years. And parking professionals participate in conferences around the world. MAWAQiF may not be the oldest parking organization around, but it has risen to the top with innovation and leadership.

that embraces the future and uses technology, business smarts, and innovation to its full advantage, which makes the campus more pleasant for everyone.

James M. Hunnicutt, CAPP, Parking Professional of the Year Armin José Cruz

Parking Organization of the Year Duke University Parking and Transportation Services

Vice President, Parking Business Unit DFW International Airport, Dallas/Fort Worth, Texas

mbition doesn’t begin to cover the overriding attitude of Duke University Parking and Transportation Services, where new technologies and strategies are always in play to offer the best parking experience to all of its customers. Duke completed one of the largest PARCS installations in North America, converting or installing in 191 lanes. Installation of a new license plate recognition system has helped ensure safety and helped with enforcement. Enforcement vehicles are equipped with real-time hot lists and the ability to upload information about vehicles of interest to the campus police. This organization has embraced alternative transportation, rolling out the Unpark Yourself campaign to the community. Duke actively encourages faculty, staff, and students to explore options other than driving alone, with a mission of creating a more sustainable campus. Unpark Yourself explains all alternative commuting options, including carpooling, transit, biking, bike-share, car-share, vanpool, motorcycle and scooter options, and the free Bull City Connector, which offers rides from campus to downtown Durham and back. Two major parking garage renovations have prolonged the lives of the buildings and updated them for a better parking experience. The department also opened a new permit and valet lot for medical center staff and guests and moved its office to a new location in a parking garage, allowing it to be more integrated with the system and closer to customers. Two dockless bike-share programs have been added to the operation; users can bike for as little as $.50 per hour. A Go Pass program offers eligible transit commuters an annual pass at a highly scouted rate—$25 per year—and at no charge for Duke students. Department vehicles have been updated with the goal of an all-hybrid and electric fleet. More than 20 charging stations have been installed on campus for electronic vehicle owners to use. Duke Parking and Transportation Services consists of 116 employees who manage almost 27,000 parking spaces and an extensive transit system with 33 buses. It’s a well-oiled machine

rmin José Cruz at DFW International Airport in Dallas/Fort Worth, Texas, has excelled at so many things, it’s difficult to know where to start. Cruz served six years in the U.S. Army and holds the distinction of being the first Cuban-American to graduate from West Point U.S. Military Academy. He is a two-time recipient of the Greater Dallas Hispanic Chamber of Commerce Chairman’s Award and has served on multiple committees and boards for transportation organizations and nonprofits. He was responsible for completing a new garage at DFW with more than 7,500 spaces and a state-of-the-art guidance system. Using a new parking control system, he developed a weekly parking promotion for Express Parking that has significantly increased volume and revenue; it also paves the way for DFW to develop more imaginative programs for all parking products in the future. Cruz received the Best New Technology Award from the Texas Parking and Transportation Association for the guidance system and achieved a record of more than $13 million in net parking revenue in one month—the first time DFW reached that milestone. His operation also moved a record number—more than 100,000—of passengers via hardstand operations in 2015; 29,000 passengers were moved that way just the year before. Besides being a parking and transportation leader, Cruz is a leader in his community, serving as chair of the Regional Planning Committee, Gulf Region Small Business Transportation Business Center, the 2008 Transportation Research Board Annual National Meeting discussion panel, and the Dallas-Fort Worth United Way Campaign. He’s also been on the boards of the Greater Dallas Hispanic Chamber of Commerce, the Airport Minority Advisory Council, and the DFW International Airport Chaplaincy.

36 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

IN OV – TION

Parking organizations spread the good word and strengthen ties with their communities through marketing and communications initiatives in the 2018 Parking Matters® Marketing and Communications Awards.

Creativity

38 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

Marketing a parking and transportation program isn’t the easiest thing—change can be challenging and perceptions can present speed bumps. But as shown by the 12 winners of this year’s Parking Matters® Marketing and Communications Awards, innovation and creativity are very much in play across the industry. Winners of IPI’s fifth annual awards used creative approaches and goodwill gestures to educate the public about upcoming changes and challenges, demonstrating their commitment to customer service, sustainability, and their communities.

Three of the 12 winners received “Best of 2018” awards for their marketing programs: Portland Bureau of Transportation, Portland Ore. Parking Kitty mobile app improves customer experience and increases efficiency.

SHUTTERSTOCK/ HILCH

How do you get people to embrace a new parking app? The Portland, Ore., Bureau of Transportation (PBOT) found just the ticket: Call it “Parking Kitty,” create a cute pink feline logo, and make an engaging video featuring the city’s well-known and popular “cat rapper,” MoShow, and his cooperative tabby, Ravioli. It didn’t hurt that MoShow’s Instagram followers include more than 75,000 likely smartphone users. For less than $5,000, the video effectively conveyed that it’s easy to pay for parking, no receipts are required, and the app can be used at any metered space in Portland. It also showed that parking enforcement officers are not only human—they also can be fun and hip. Before working with Parachute Strategies on the robust branding, marketing, and promotion strategy, PBOT spent 18 months developing a new system and protocols to integrate the app in Portland’s enforcement environment. The system had to meet security requirements for PCI compliance and bridge the

technology upgrade of accessing data via smartphone instead of a paper receipt, giving customers a seamless experience. The communications team embraced the creative challenge of capturing potential users’ attention and Portland’s self-proclaimed weirdness with a small budget and high return. By the end of the September 2017 launch day, MoShow was trending on Twitter, and the video was featured on all four of Portland’s television stations and in multiple print outlets. The adoption rate for Parking Kitty rose from 6 percent in August to more than 13 percent by mid-November. In addition, parking enforcement officers report that they have more positive interactions with the public when they wear their Parking Kitty T-shirts instead of their standard uniforms.

MARKETING COMMUNICATIONS TAKEAWAY:

For people to embrace change, you need to make it both fun and appealing. Even if you don’t have your own “cat rapper,” there are always local resources you can tap. Think outside the box! For more, visit bit.ly/parkingcatrapper.

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 39

Seattle Department of Transportation Marketing initiative dramatically boosts adoption of PayByPhone app. After eliminating its single-space meters, the Seattle Department of Transportation (SDOT) adopted PayByPhone service in 2013 to make parking payment more convenient for residents and visitors. PayByPhone’s $0.35 user transaction fee and the public’s lack of knowledge about its benefits had proven to be roadblocks in the path to the desired adoption rate. Four years later, SDOT and PayByPhone dropped the user fee and mounted an aggressive year-long $90,000 marketing campaign to turn the numbers around. A January 2017 media event announced the fee absorption and campaign launch, which included city bus advertising, roaming street teams, digital advertising, paid social media ads, influencer marketing, sweepstakes prizes (such as Seahawks tickets and a helicopter ride over the city), and ads on Waze, a smartphone GPS app with more than 500,000 users. Existing PayByPhone users were encouraged to share why they loved the app, and the resulting 200 posts garnered 300,000 followers. Influencer endorsements on social media and blog posts attracted another 500,000 followers and 24,000 likes. During the holiday season, temporary decals were placed on pay stations to advertise free parking for first-time users. Within 10 months, 23 percent of parking transactions were paid by phone—a 53 percent increase over the previous year—and the number of new users was up 62 percent. SDOT decreased its pay stations by 300 during a recent upgrade as it moves closer to a multimodal transportation system that connects people to where they live, work, play, and shop.

MARKETING COMMUNICATIONS TAKEAWAY:

With a little prompting, your customers can become your spokespeople, and social media channels make it easy to spread your message.

40 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

Texas A&M Transportation Services Marketing and Communications Sleek, new design and robust promotion lure users to mobile app. In 2015, Texas A&M University’s Transportation Services Marketing and Communications team was invited to participate in the planning and design of a new mobile app with the goal of creating a more innovative and user-focused experience. After reviewing analytics and user data and engaging focus groups to weigh in on multiple versions of the app’s redesign, the new version was unveiled to the campus community in April 2016. Its sleeker, more innovative design quickly transformed the way Transportation Services promoted its services. Added features included rotating banners for special campaigns, call-out modules for various departments, and push-notification capabilities targeting the entire mobile app community.

TRANSPORT SERVICES game day shuttles, park & ride, daily routes, charters

BICYCLE PROGRAMS borrow a bike, bike lease, fix-it stations, summer storage

CAR, BIKE & RIDE SHARING share cars with Zipcar, rides with Zimride, & bikes with Zagster

MOBILE APPS Destination Aggieland, TAMU, ParkMobile

MOTORIST ASSISTANCE help with flat tires, empty gas tanks & dead batteries

PARKING SERVICES expanded parking privelages during summer & breaks

visit transport.tamu.edu for more info The team planned a robust $3,000-per-year communications campaign to promote the app’s dynamic media platform. It included informational handouts at new student conferences, in-person summer presentations to more than 33,000 students and family members, Howdy Week welcome events and packet inserts for new and returning students, resource tables at special events, ads in on- and off-campus publications, Twitter and Facebook campaigns (aimed at more than 9,000 followers), and a new website. Since its 2016 rollout, the Transportation Services’ app modules have garnered 60 percent of clicks by more than 80,000 users—

142.6 times higher than any of the app’s other sections. The campaign was so successful that the department was invited to create a Destination Aggieland Game Day mobile app component for the university’s mobile app.

MARKETING COMMUNICATIONS TAKEAWAY:

University students are natural app users provided the app is appealing and user-friendly and you cover all the bases to tell them about it.

Other 2018 winners included: Assembly Row–SP+ Somerville, Mass. ‘3 for Free’ campaign curbs parking abuse and frees up space for retail customers. Sometimes free parking negatively affects the customers it was designed to serve. That was the case at Assembly Row’s outdoor Marketplace lot, which serves Staples, T.J. Maxx, Bed Bath & Beyond, and Trader Joe’s in Somerville, Mass. When a new four-garage mixed-used facility was added in 2014, it provided a new green space and a public-transit station—and attracted commuters who wanted to take advantage of the free spaces and board the T (public subway) for downtown Boston. After a year of planning, owners decided to make the switch to a controlled parking structure for Assembly Row visitors and guests and restrict commuter parking to one location. Two different rate structures would provide three hours of free parking for retail customers in the surface lot, but sensors in the asphalt would reveal when that time was up. “3 For Free” signage advertised the new system throughout the four garages, which were given customer-friendly names and unique color schemes. Custom overlays at entrance/exit machines provided information on facility rates and hours and how to use the credit-card system. A redesigned website directed visitors to easily find parking information by destination (restaurant, retail, attraction) and enticed employees to sign up for parking.

MARKETING COMMUNICATIONS TAKEAWAY:

When abuse makes paying for parking necessary, making it simple and easy can ease the transition to a new system.

University of Arizona Parking & Transportation Services Citation diversion program lessens fines and boosts knowledge and goodwill. The University of Arizona Parking & Transportation Services (UA PTS) provides campus transportation services to 50,000 users a day, which requires enforcement by issuing citations for violations. To reduce or eliminate citation fees, customers can participate in an online education/quiz program that nets more than 360 customer requests a year. A score of 85 percent or more will waive or reduce a parking fine, depending on the offense. To create better campus citizens and reduce recidivism, UA PTS decided to leverage the program’s popularity and revamp it while seizing the opportunity to educate customers about the different sides of parking on campus. Initially designed in a workbook format with content from Campus Health and the dean of students, the program was reformatted into a 70-question online test that provides automated metrics and gives participants sources to find the answers. The content reflects a positive message about campus parking and transportation services. Responses are awarded points based on effort and thought. In educating users, UA PTS also learned several lessons: refresh the questions each year, direct users to the website for information (and thus solicit feedback on its

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 41

functionality), and increase the efficiency of the citation appeals process. The no-cost program has reduced recidivism, promoted goodwill, and positively affected customer relationships.

MARKETING COMMUNICATIONS TAKEAWAY:

When students are motivated to potentially lower their fines, you’ve got a teachable moment.

Stanford Parking & Transportation Services Commute Club increases engagement through creative competition. How does a university encourage drive-alone commuters to try sustainable commute options? Stanford Parking & Transportation Services (P&TS) created the Stanford Commute Club, whose mission is finding creative ways to reward eligible commuters who forgo long-term parking permits. The university has a track record of success—its comprehensive transportation demand management program reduced its drive-alone rate from 72 percent in 2002 to 49 percent in 2016—but further gains called for creative new approaches. In fall 2016, P&TS’s “The Heart and Art of Your Commute” contest invited Stanford Commute Club members to submit original artwork (or their child’s) describing their commute in the hope of winning a $50 gift card. It brought in nearly 50 entries, including paintings, photography, poems, drawings, and mixed media. The online Mix and Match Your Commute Game in spring 2017 encouraged commuters working in department teams to reconsider their commutes and try new modes of transportation. The winning departments earned a food truck party. The game engaged more than 350 departments and 2,500 players, including some 760 who were not Commute Club members. Participants learned about sustainable options and realized that they are not only feasible but also fun and rewarding.

University of California, Irvine Transportation Hosting the LA Rams’ training camp called for a technology upgrade and serious game strategy. The University of California, Irvine (UCI) was thrilled to host the LA Rams’ training camp in 2016, following a 22-year absence from the campus and greater Los Angeles area. But much had changed since 1994, including the UCI student population, which had exploded from 17,000 to 36,000. The six-week training camp’s 16 practices would attract crowds of 3,000 to 15,000 fans. This game changer would require seamless coordination with campus partners and LA Rams players, staff, and fans. UCI Transportation decided to launch a web-based permitless parking system, PARKbyPLATE, to streamline the parking registration process. The training camp’s future location hinged on the system’s success. The $9,500 launch and communications effort included a synchronized joint press release, digital and web communications, social media campaign, and branded signage. Visitors could find parking information and passes on both the LA Rams’ and UCI’s Rams-specific websites. By encouraging fans to pre-purchase parking, UCI gained valuable data, including the number of attendees and average vehicle ridership. Wayfinding signage helped ease pedestrian and vehicular

Welcome!

UCI is proud to host the Los Angeles Rams Training Camp, where fans can attend football practice, cheer on the Rams players and mingle with other fans. To make your experience at UCI more convenient and enjoyable, UCI Transportation has designed this site to help you find the best route to UCI, better navigate campus roadways, and even purchase parking in advance. Because UCI is in full operation during the summer months, we also want to encourage fans attending Rams Training Camp to consider carpooling to reduce vehicle traffic and support the UC commitment to reduce greenhouse gas emissions. And, once you arrive at UCI, our helpful Transportation staff will be on-site to facilitate traffic flow and provide direction to the best available parking.

PARKING PERMITS Parking Permit

Price

Pre-Purchase

$10/Day

Day of Event

$14/Day

Pre-Purchase - Oversized Vehicle

$20/Day

Day of Event - Oversized Vehicle

$28/Day

Full Training Camp Pass

$130

Full Training Camp Pass - Oversized Vehicle $260

Reduce your entry time! Purchase your permit in advance.

Avoid the traffic! Arrive 90 minutes before the event starts.

Don’t sweat it! Our traffic directors will direct you to the nearest available parking location.

DISABLED PARKING Rams fans do not need to make advance arrangements with UCI Transportation for disabled parking or mobility assistance. Vehicles with handicapped placards or license plates will be automatically directed to the designated reserved parking areas. UCI Transportation is also pleased to provide special assistance to those individuals with accessibility needs. Once you’ve parked your vehicle, please notify a UCI Transportation staff member if you need assistance to Crawford Sports Complex. Our cart drivers will shuttle you to and from the Bren Events Center turnout. This service is limited to the disabled/mobility impaired individual and one family member.

CAMPUS GUIDELINES

MARKETING COMMUNICATIONS TAKEAWAY:

Games and teams can be a great tactic for creating excitement and buy-in for desired outcomes.

NO smoking (UCI is a smoke and tobacco free community)

NO pets (service animals are permitted)

NO alcohol (visitors may not bring alcoholic beverages on campus)

NO solicitors

NO barbecues or tailgating in parking areas

NO vehicles over 30 feet in length

NO camping or overnight parking

NO weapons permitted

Tune in to ZotRadio AM 1690 for the most current information related to parking, transportation, and roadway impacts. In the case of an emergency, the radio may broadcast information about evacuation instructions, shelter-in-place, or other directives related to the alert.

www.parking.uci.edu

42 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

For more information, visit: www.parking.uci.edu/rams

traffic, and social media targeted first-time campus visitors. The extensive communications and marketing effort paid off. The training camp had minimal effects on daily campus life, and LA Rams fans took home a positive experience. PARKbyPLATE also proved to be a winner: By 2017, more than 50 percent of campus parking was purchased online, saving valuable onsite processing time and reducing congestion.

MARKETING COMMUNICATIONS TAKEAWAY:

With good planning and a solid, coordinated communication program, you can tackle any challenge head-on—even the LA Rams. For more, check out: parking. uci.edu/rams.

Cornell University Transportation and Delivery Services Social media engagement keeps Cornell on the move and cements relationships. In creating its social media strategy in 2015, Cornell University’s Transportation and Delivery Services (TDS) had two major goals: to improve the customer experience and reduce the number of emails and phone calls to the department. Knowing that negative posts about tickets, towing, and booting were a distinct possibility, the department chose to be transparent and proactive in its communication and use several communication channels. After researching other transportation social media platforms, TDS adopted the 70/20/10 rule: Spend 70 percent of the time posting useful universal content, 20 percent giving shout-outs to others in the community and industry, and 10 percent on self-promotion. Facebook provided the ideal platform to educate followers about topics such as safety, using content from New York state’s departments of transportation and health and the Governor’s Traffic Safety Committee. One video garnered more than 55,000 views, 872 likes, and 129 shares. The launch of a bike-share program earned 4,000 followers in 10 months. Current events provided continually fresh content; ongoing features, such as “This Day in History” and “Safety Saturday,” attracted regular followers. By tracking metrics, TDS learned the days/times that produced the most engagement. By November 2017, Cornell ranked first in the nation for luxury-type bus services and related Facebook pages based on the number of followers and fans. For more, visit bit.ly/CornellParkingVideo.

MARKETING COMMUNICATIONS TAKEAWAY:

Creating and sharing engaging content can improve the customer experience, help with department branding, and build sincere relationships.

Cal Poly Transportation and Parking Services ‘My Other Car Is’ campaign gets campus commuters to rethink their ride. Cal Poly Transportation and Parking Services (TAPS) began the 2017 school year with the loss of two major parking lots, giving it an added impetus to encourage alternative transportation. TAPS also was undergoing a rebranding, with the need to educate students, faculty, and staff about its new initiatives. The “My Other Car Is” campaign served both purposes. It showcased students, faculty, and staff who carpool (“My Other Car Is Haley”), ride a bike (“My Other Car Is My Bike”), take the bus (“My Other Car Is the Bus”), and walk (“My Other Car Is Flip Flops/Boots/Etc.”) to campus. The campaign’s 141,779 social media impressions (six per campus member) in its first two months proved its popularity. The marketing and communications team’s integrated marketing campaign was targeted to people living, working, and visiting Cal Poly. It included posters, flyers, digital

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 43

signage, monthly print advertisements, and social media platforms. Events such as Rideshare Week, Walk to School Day, and the ReCycle Bike Fair further encouraged the use of alternative transportation. The campaign netted a significant drop in cars on campus and freed up more parking permits for commuter students. Local public transportation authorities also expanded bus service to accommodate student commuters.

MARKETING COMMUNICATIONS TAKEAWAY:

Asking ‘What Would Disney Do?’ challenges EasyPark to up its game.

MARKETING COMMUNICATIONS TAKEAWAY:

When you step back and examine your programs through a lens of greatness, you may discover many avenues for continued improvement.

University of Maryland Department of Transportation Services

Testimonials by peers can be a powerful motivator to get people to change single-occupancy-vehicle commuting habits.

Easy Park, Vancouver, B.C., Canada

Having pioneered mobile payment application in Canada, EasyPark expanded to feature all three of the leading local mobile payment platforms. It also became the first B.C. parking company to offer Chinese currency payment services for its growing Chinese population. More community support initiatives—including Bike the Night, the Abbotsford Air Show, and a community softball league—were added to its existing roster of partnerships. For improved sustainability, EasyPark purchased a locally manufactured electric car and switched to LED lighting in its lots. Brand-awareness initiatives included free-month-of-parking giveaways and $100 credit toward the EasyPark App for monthly users, and $5-off app card hand-outs at events, business meetings, and social activities and to customers standing in line at meters. It also gave its vehicle fleet an innovative new design. As a result of these measures, cold calls from prospective clients have risen by 50 percent each year.

Socks Box helps incoming freshmen get off on the right foot without a car on campus. Several new buildings and a future Purple Line Washington, D.C., Metro (public subway) stop were about to change the face of the University of Maryland (UMD), but the positive changes necessitated the sacrifice of 3,000 parking spaces and parking permits for freshmen entering school in fall 2017. To cushion the blow, the university’s Department of Transportation Services (DOTS) sent the 4,895 freshmen a Socks Box containing a pair of DOTS socks and a pamphlet on UMD’s bikeshare and rideshare programs, shuttle system, walking on campus, and D.C.-area transit options. The Socks Box was announced with a welcome email featuring a call-to-action: Take a socks selfie and tag it #DOTS_UMD. Boxes arrived at

Visuals Submission for EasyPark Marketing & Communications Award Entry – File 1 of 4

Customer Access

Addition of Verrus Pay by Phone & Honk Mobile Payment Services to EasyPark Signage

Founded in 1947, EasyPark has grown to 135 parking facilities across British Columbia. In keeping with its mission of making parking easy, safe, convenient, and affordable for customers, EasyPark challenged itself in 2017 to examine what parking would look like if Disney owned it. Was EasyPark exemplifying the highest ideals of leadership, customer experience, culture, creativity, innovation, and brand loyalty? The desire to reach higher resulted in a $30,000 program to improve customer access, community support, and brand awareness.

Full sign

Snapshot of updated payment providers reference on sign

Submission for Marketing & Communications Award – Part 2, File 1

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Page 1 of 1

She had more on her mind than a tedious ticket device! fast and precise, she yess s s! tore through that amano mcgann’s garage like there frictionless LPR was no tomorrow! gets me in and out. . .

Ad Name 45

fast!

Holy cow!

I could learn a few things from this gal! She really knows how to park!

Call today! 612–331–2020

us see th oo in b

815

amanomcgann.com

students’ permanent addresses just before move-in. The $57,000 Socks Box program produced a flood of positive feedback on social media and expressions of appreciation from students for the gift and useful information at campus welcome-back events.

(Leadership in Energy and Environmental Design) Platinum multi-use facility that will house multiple county agencies. Located in the dense Wheaton Triangle area, it includes an underground garage that will provide 400 additional spaces, a town square, first-floor retail, and public art. The project’s communication team faced several challenges: to help alleviate short-term impacts on the public, support local businesses, and ensure the transparency required for successful P3 projects. A multilingual website features wayfinding to alternative parking and pedestrian mobility, case studies, project schedules and milestones, project-stakeholder information, a live camera feed, interactive and static maps, sustainability information, and other resources. The team also issues a weekly newsletter, provides Twitter and Facebook updates, posts YouTube videos, and coordinates press releases. Both public and project stakeholders have praised the website and information’s timeliness. Local businesses report that weekly project updates and pathfinding clarity have minimized foot-traffic disruptions.

MARKETING COMMUNICATIONS TAKEAWAY:

When it becomes necessary to eliminate parking spaces and/or permits, a clever, thoughtful gesture can ease the transition and foster goodwill. Plan your timing to ensure maximum impact.

Montgomery County Department of Transportation Division of Parking Management Communication minimizes impact of Wheaton Revitalization Project on local businesses. The Wheaton Revitalization Project is a large public-private partnership (P3) project being led by Maryland’s Montgomery County Department of Transportation (MCDOT) Division of Parking Management. The project replaces an existing county-owned surface lot with a new LEED

MARKETING COMMUNICATIONS TAKEAWAY:

Before beginning new construction that will affect local businesses, develop a solid communications plan and maintain transparency throughout the process.

Have a Great Program?

Show it off and enter this year’s competition! The Parking Matters Marketing & Communications awards for 2019 open for nominations Sept. 7 and close Nov. 12.

46 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

•

NETWORKING

SAILING INTO 2O19 Ad Name 47 Anaheim •CA

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CEUs

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Save the date for the world’s largest parking, mobility and transportation Conference & Expo. Mark your calendar!

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Making the Most of a C

olorado State University (CSU) is building for success. The physical environment around campus has changed more than the Colorado seasons. The university has seen unprecedented growth in both campus infrastructure and attendance and, with the goal of being a 35,000-student campus by 2020, has invested $1.4 billion in building renovation and construction. Following development of the CSU 2014 Physical Development Master Plan, the infrastructure construction, which includes a new multi-use football stadium in the heart of campus, has removed numerous surface parking spaces, leaving most parking on the outer edge of campus. Between 2013 and 2018, the plan projected 2,299 out of 10,447, or 22 percent, of our interior main campus parking spaces would be eliminated and replaced with buildings. During this time, the administration was approached by a real estate private equity fund about a possible deal to privatize CSU’s parking operation. A lengthy study followed that compared the university and its parking program to peer universities and examined the financial stability of the existing parking program and its outlook for the future. After an exhaustive study, the university’s administration decided not to monetize the parking program. The neighborhoods around campus have undergone their own

Colorado State

University is growing.

The parking program had

to grow right along with it. By Doug Mayhew, CAPP

48 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

â&#x20AC;&#x201A;Campus Transformation

By combining proven transportation methods, innovative technology, and sustainable building practices, we built and offered new parking and transportation options that meet the needs of our constituents.

transformations. Private developers have found the campus neighborhoods ripe for building new apartments with parking garages. Buildings with rooms for in excess of 4,000 beds have been built within two miles of campus, and another 2,000 are in development review. While not all of the beds are for our campus constituents, the developers built the apartments with CSU students in mind. With all of this happening at once, to meet the needs of our growing community and changing physical campus, the parking program needed an overhaul. Multiple measures were taken to find the right program for the university. Using peer comparison studies, constituent surveys and open forums, and consultant recommendations, the department found answers to questions of what programmatic principles needed to change. By combining proven transportation methods, innovative technology, and sustainable building practices, we built and offered new parking and transportation options that meet the needs of our constituents.

Expanding the Name

With all the physical changes happening on and around campus, it was evident that mobility and movement options needed to be improved. We needed to change our parking-management-only focus to include transportation options and provide sustainable and safe access to, on, and from campus for the success of students, faculty, staff, and visitors. Running parallel to the master plan, we developed our own plan to combine parking strategies with new transportation strategies. We recognized the importance of providing safe, equitable, and efficient access to the university by all campus users, and it was important to provide maximum access to the university with minimum impact on the surrounding community. A vibrant campus that safeguards the pedestrian opportunity to learn and maximize the campus experience was important; it was also important to meet university greenhouse gas emission reduction goals by reducing single-Â occupancy vehicle trips.

50â&#x20AC;&#x192;

Parking and Transportation Master Plan

After extensive planning that included the university facility planner and staff, it was important for us to know if what we had been thoughtfully working on was actually attainable and could be implemented with success. To that end, we hired Kimley-Horn to review our ideas and plans for mobility around campus. It was important to us to have our thoughts and ideas vetted through a nonaffiliated expert in the parking and transportation field. After receiving confirmation that we were on the right track, the end result was the affirmation of our CSU Parking and Transportation Master Plan.

TDM Initiatives

■■ Preparing and overseeing grant applications to

enhance funding of alternative transportation improvements for the university. ■■ Ensuring the inclusion of alternative-transportation opportunities, including bicycle, pedestrian, and mass transit, in development-review actions. The results have exceeded our expectations: ■■ An internal campus shuttle that serves more than 800 riders daily. ■■ A remote lot shuttle that makes 200+ roundtrips to and from the main campus. ■■ Four new city transit routes (5,539 daily boardings) and three new private transit routes bringing students to and from main campus.

To meet our new goals and to put our new plan into motion, we launched a national search for an alternative-transportation manager. We needed a professional to move our plan forward by: ■■ Developing and promoting awareness of transit and alternative transportation programs managed by CSU Parking and Transportation Services. ■■ Developing an annual marketing and outreach plan for all transportation alternatives to the single- occupant vehicle.

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 51

■■ Five thousand new bike racks installed on campus,

which is nearing a total of 18,000 racks. ■■ Bike Platinum designation earned in 2014. ■■ New program issuing all employees city transit passes at no cost to the employees.

Innovative Technology

We are committed to researching and implementing the latest and greatest technology to offer our constituents the easiest and best customer service

possible. After selling physical permits, using and collecting from single-space meters, and writing tickets on foot for years, we have advanced all elements of our parking program with some of the latest technology. By linking software, license plate recognition (LPR), and pay-by-plate meters together, we have improved our operational efficiency and made our customer experience easier. With the three different technology disciplines talking to each other, we have seen incredible improvements in all three parts of our program. Virtual permitting has made purchasing a permit online easy for our customers. Ninety percent of student purchases and 75 percent of all purchases are made online; we have eliminated long lines and customer dissatisfaction during permit-renewal time. Installing LPR hardware and software on four hybrid vehicles has allowed us to manage and monitor our parking lots two to three more times per day than when we were on foot patrol. We have lowered our total number of staff hours and increased enforcement of our lots. We have 43 multi-space meters available for 968 metered spaces on the main campus. Thirty-six of the meters are solar-charged and battery-operated. The meters accept coin, debit or credit card, and campus card and can be paid via mobile app. Eighty percent of meter payment is debit or credit card, 13 percent is via mobile app, 4 percent is paid with campus card, and only 3 percent of users still use coins. Reconciling our meter revenues is easier thanks to card usage. We installed parking guidance systems in our two garages. Customers see where an open space is via individual-space LED lights and how many spaces are available on each floor of the garages via monument signs at the garage entrances or an accessible app on our website. Staff is able to monitor garage usage by accessing the reporting software of the systems, allowing us to study trends to make any needed space allocation changes.

Sustainable Building Practice

Sustainable building is a way of life on the CSU campus. Before a shovel goes into the ground all sustainability issues and questions are addressed and answered. 52 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

CSU is the first in the world to have its sustainability efforts go platinum twice via the Sustainability Tracking, Assessment & Rating System (STARS), through the Association for the Advancement of Sustainability in Higher Education (AASHE). CSU Parking and Transportation Services has been all-in on the sustainability efforts. To recoup some of the lost surface parking after infrastructure construction, we built two parking garages on the edge of the main campus and a large remote lot one mile from the main campus.

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The Lake Street Garage is one of the last garages to be certified LEED Gold before the Leadership in Energy and Environmental Design rating system was changed to exclude standalone garages. It was also a Green Parking Council Demonstrator Site at the time. The Lake Street Garage was awarded the 2011 IPI Award of Excellence for Best Design of a Parking Facility with 800 or More Spaces. The South College Garage was designed and built in accordance with Parksmart principles. Rain gardens, low-water-use plantings, and native plants appropriately manage stormwater and minimize potable water use. Lighting controls with daylight harvesting and LED lighting reduce energy consumption. Both garages have direct access to a public transit stop and have ample bicycle storage. The parking guidance systems in the garages allow customers to find a parking space faster, decreasing vehicle exhaust and unnecessary fuel used by driving around looking for a space. We built a 900-space surface lot one mile south of the main campus near our south campus. The lot was built incorporating rain gardens and using lowwater-use and native plants to manage storm water and minimize potable water use. Numerous tree islands were constructed with air quality in mind, and LED lights were installed with daylight sensors and dimming capability. The lot was a 2016 IPI Award of Merit honoree.

54â&#x20AC;&#x192;â&#x20AC;&#x201A;THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

Sustainable building is a way of life on the CSU campus. Before a shovel goes into the ground all sustainability issues and questions are addressed and answered. Another example of this is our 2013 IPI Award of Merit project, the Library-Hartshorn Parking Lot. Two separate lots, divided by an irrigation ditch in the flood plain, were joined together using a number of sustainable principles. The use of concrete instead of asphalt to reduce heat island effect, bioswales, the use of adaptive and native plants and tree islands, and the installation of LED lighting are some of the principles we employed in the project. The changes that we have been going through are not unique to CSU. Other universities are experiencing similar issues. How these issues are addressed lies in the hands of the decision-makers and the support of your university partners. We have been very fortunate to have the support of our administration and the help from our friends in facilities management. It has been a concerted effort by all to get where we are. In typical university fashion, we are excited about how far we have come, but know a new wave of change might be on its way. DOUG MAYHEW, CAPP, is associate director of

parking and transportation services at Colorado State University. He can be reached at doug. mayhew@colostate.edu.

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IPI IN ACTION | ACCESSIBLE PARKING COALITION

Progress Report on the Accessible Parking Coalition By Helen Sullivan, APR, Fellow PRSA

HERE ARE ABOUT 30 MILLION PEOPLE with mobility disabilities in the U.S., and with an aging population, that number is growing. Did you know that the right to transportation is a civil right, protected by the Americans with Disabilities Act?

Ensuring adequate accessible parking for those who need it has long been a challenge for parking and transportation professionals. The challenge is exacerbated by rampant placard abuse, illegal use of accessible parking, and, often, the incentive of free parking. The infographic on the facing page captures key findings from a groundbreaking national survey conducted in late 2017 on accessible parking and placard abuse that was distributed to people with disabilities. Their response was significant—clearly, parking is an issue of great importance. The survey was the first project of the IPI-led Accessible Parking Coalition (APC), a noteworthy group of partners to take on this issue; a list of founding members is included in the infographic. There were a number of questions on the 2018 IPI Emerging Trends in Parking Survey for parking professionals that were related to accessible parking. Side-by-side, the two surveys reveal an important disconnect. About 50 percent of IPI members responding to the survey believe there is abuse of disabled placards, but spaces are generally still available. Conversely: ■■ About 80 percent of people with disabilities surveyed believe placard abuse and fraudulent use of accessible parking and disabled placards are widespread. ■■ Nearly 70 percent of people with mobility limitations have trouble finding parking about one-third to half of the time. ■■ 96 percent of those surveyed say parking availability is important to leading an independent life. HELEN SULLIVAN, APR, Fellow PRSA, is IPI’s communications

counsel. She can be reached at sullivan@parking.org.

56 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

The New APC

The just-launched APC website (parking. org/apc) is designed to be a national resource center, enabling sharing and collaboration on ways to solve this complex problem. On the website, you’ll find data, case studies, policy recommendations, and model legislation from a number of jurisdictions, including major cities such as Los Angeles, Calif.; and San Francisco, Calif.; and states such as Texas and Massachusetts. Valuable content is added to the website weekly.

Action Items

On the APC’s action list: exploring the development of smart placards, testing public education messages and signage that deter people who don’t need accessible parking from pulling into spots “for just five minutes,” or borrowing (even selling) and illegally using disabled credentials. Soon you’ll meet our wonderful APC spokesperson, Chris Hinds, a citizen activist on accessible parking who will work to secure media coverage on this issue under IPI’s Parking Matters umbrella. I hope you’ll consider sharing any relevant resources you have. Please sign up for IPI’s November webinar about accessible parking and disabled placard abuse in November (parking.org/webinars), and visit the APC website at parking.org/apc. Together, we can make a difference.

2018 Report

National Survey on Accessible Parking and Disabled Placard Abuse

How often do you have problems finding accessible parking in your community? 69% have problems finding parking

32%

29% 8% Every time

Most of the time

Half of the time

Percentage of respondents who believe enforcement of wrongful use of disabled placards is inadequate:

Enforcement is not adequate

80% 46%

There is no enforcement

34%

About the Accessible Parking Coalition Established by the International Parking Institute, the mission of the Accessible Parking Coalition (APC) is to eliminate disabled placard abuse and improve access to parking for people with disabilities. Founding Members o American Association of Motor Vehicle Administrators (AAMVA) o American Association of People with Disabilities (AAPD) o Association of Programs for Rural Independent Living (APRIL) o International Parking Institute (IPI) o National Council on Independent Living (NCIL) o National Highway Traffic Safety Administration (NHTSA), part of the U.S. Department of Transportation (DOT) o National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR), part of the U.S. Department of Health and Human Services o Paralyzed Veterans of America (PVA) o Research and Training, Center on Independent Living at the University of Kansas o Texas Governor’s Committee on People with Disabilities o United Spinal Association o U.S. Access Board

About the survey: In late 2017, an online survey was distributed

to people with disabilities through APC member advocacy groups. The large number of respondents (close to 4,000) makes this survey reasonably representative of people with mobility disabilities in the U.S.

parking.org/apc

Where do you most often have problems finding accessible parking? Top Answers: (37%) 1. Main street (65%) 6. Sports arenas 2. Shopping centers (64%) 7. Office parks/ corporations (32%) 3. Shopping malls (62%) (26%) 4. Grocery stores (61%) 8. Airports 9. Colleges/universities (26%) 5. Hospitals/medical (26%) centers (54%) 10. Schools Percentage of respondents who agree accessible parking fraud is widespread:

80%

Strongly agree

49%

Agree

31%

Which obstacles are you most likely to encounter that prevent exiting your vehicle? Top Answers: 1. Other vehicles parked too close (82%)

2. Curbs 3. Other* 4. Trees 5. Planters 6. Parking meters 7. Bike racks 8. Benches

(54%) (19%) (16%) (15%) (13%) (6%) (3%)

“other,” the most cited obstacles *Under included cars, motorcycles, shopping carts, ice/snow, and sloped ground.

Note: In some cases percentages add up to more than 100 percent because multiple responses were accepted.

Parking Matters® to People with Disabilities 96%

say parking availability is important to leading an independent life.

70%

say their decision to drive or ride is influenced by parking availability.

62%

would be more likely to drive or ride if more parking was available.

52%

have decided not to make a trip because of concerns about finding parking.

STATE AND REGIONAL SPOTLIGHT | MID-ATLANTIC PARKING ASSOCIATION

Learning and Fun in the Mid-Atlantic By Anthony Jacobsmeyer

FTER A BUSY 2017, 2018 has been full of changes and exciting programming for the Mid-Atlantic Parking Association (MAPA). In January, MAPA elected two new members to the board of directors, welcoming Dianne Harris of the Prince George’s County Revenue Authority and Parvez Ahmed of Parkwhiz. During its annual planning retreat, the board of directors also selected new executive officers to lead the organization for the next two years.

Last November, MAPA held its annual fall conference on the campus of the University of Maryland, Baltimore County. For the first time in many years, the conference was extended to two days, and attendees enjoyed a welcome reception, time with vendors, and exciting sessions to bolster their knowledge of the parking industry. Session topics covered parking technology solutions, leveraging big data, demand-based pricing, and trends driving the industry forward. MAPA looks forward to its 2018 fall conference, Nov. 7–8 at the Ramada BWI in Hanover, Md. Registration is open now on the MAPA website. MAPA launched a redesigned website earlier this year, providing resources and ways to connect with other parking professionals across the association. The website is now the place to go for existing and prospective members to find information about and register for MAPA-hosted events. It’s also home to the new MAPA Blog, which highlights industry trends and news from association members each month. This spring, the association held its annual Parking & Baseball event at Camden Yards as association members watched the Baltimore Orioles take on the Philadelphia Phillies. With rivalry in the air, MAPA members enjoyed the

time together (and the hot dogs too!). Programming continued in June with a Lunch & Learn event focused on preventing harassment and discrimination in the workplace, and in August MAPA will host a networking social aboard the ship Spirit of Washington. We hope you will join us!

MAPA News

At the MAPA fall conference in November, outgoing president Larry Cohen, CAPP, (Lancaster Parking Authority) was recognized for eight years of dedicated service as president of the MAPA Board of Directors. Thank you, Larry! Each year, MAPA awards a scholarship to support members of the organization or their children who are pursuing a degree or professional parking certificate program. Congratulations to Leah Pace, Jacob Cohen, and Alexander Hurrle! Applications for the 2018 scholarship are available now on the MAPA website.

PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

ANTHONY JACOBSMEYER is

general manager with Spothero. He can be reached at anthony@ spothero.com.

MAPA BOARD OF DIRECTORS: PRESIDENT Mark Pace Montgomery College VICE PRESIDENT Howard Benson Control Systems, Inc. TREASURER Brian Simmons University of Maryland, Baltimore SECRETARY Anthony Jacobsmeyer SpotHero Andy Wilson O&S Associates, Inc. Angela Hall University of Maryland, Baltimore Bill Boyle Federal Parking Dianne Harris Revenue Authority of Prince George’s County, Md. Parvez Ahmed ParkWhiz Dawn Marti Newman Concepts, MAPA Association Manager midatlanticparkingassociation.org admin@midatlanticparkingassociation.org

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 59

Around the Industry Casey Jones, CAPP, Joins TimHaahs TIMOTHY HAAHS & ASSOCIATES, INC. (TIMHAAHS) recently welcomed Casey Jones, CAPP, to its team. Jones was named vice president and leads the firm’s efforts in parking planning, access, and mobility. Jones boasts more than 23 years of experience in municipal government, higher education, and health care. His expertise and leadership will be an asset as TimHaahs seeks to expand its national presence and further enhance its ability to support the parking planning and design needs of municipalities and parking authorities, colleges and universities, health care institutions, transit agencies, and more.

Prior to joining TimHaahs, Jones served as vice president of municipal services for SP+. He also previously served as executive director of transportation for Boise State University, transportation director at the University of Colorado, and general manager of Smart Park for the city of Portland. TimHaahs President Timothy Haahs, PE, AIA, who previously served with Jones on the IPI Board of Directors, says, “We are so thrilled to have Casey on board, and we look forward to this opportunity to further enhance our services and effectively serve our clients.”

Passio Technologies Named One of Top 40 Innovative Companies in Georgia PASSIO TECHNOLOGIES was recently recognized by the Technology Association of Georgia (TAG) as one of the top 40 innovative companies in Georgia. TAG award recipients are recognized for a wide range of qualities, including degree of innovation, scope and financial impact of innovation, likelihood of success, and promotion of Georgia’s innovative efforts. Passio also attended TAG: The Summit in March. The Summit is an annual event that engages more than 1,400 executives, entrepreneurs, and academic leaders from around the world. Keynotes included Barry Simpson, senior vice president and chief information officer of the Coca-Cola Company, Alanna Cotton, vice president and general Scott Reiser, co-founder and CTO of Passio Technologies; Mitch Skyer, president and CEO of manager of mobile computing and wearables of Passio Technologies; and Mark Smithson, vice-consul for the British Consulate General, Atlanta. Samsung Electronics America, and Thornton May, futurist, educator, and author. The major takeaway was that Atwith Jack Perkowski of Green4U Technologies and Isaac lanta is on its way to becoming a fully integrated smart city. The Wittenstein of TEQ Charging, moderated by John Yates. The future is now. discussion centered around the emergence of electric and At The Summit, Passio President Mitch Skyer participated autonomous vehicles and how these technologies will affect in a panel called “How the EV Trend Is Impacting Business” the world.

PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

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PARKCLOUD HAS AGREED TO A DEAL with Belgium’s second largest airport— Brussels Charleroi Airport (BSCA)—to provide customers with the option of loungepass bookings alongside existing fast-track security and pre-booked parking options. As Charleroi Airport prepared to launch its first long-haul route to Hong Kong with Air Belgium, ParkCloud supported its expansion by adding the airport’s second ancillary service to its global database of nearly 3 million users. The airport benefits from two passenger lounges, one located in each of the two terminals. Both lounges boast complimentary drinks, snacks, reading materials, and Wi-Fi, which customers can now book through parkcloud.com. Additionally, passengers who book a lounge pass will receive a complimentary pass through security fast track, allowing them to bypass check-in queues. ParkCloud has multiple sales channels available for BSCA, including its partnerships with airlines Ryanair and Wizz Air, its own reservation platforms, and a tailored booking engine on the airport’s website. Furthermore, marketing activity is conducted in English, French, Dutch, and German to cater to the multilingual Belgian customer base. There are now 900 low-cost parking spaces available in the P3 car park, compared to just 400 when the partnership with BSCA began in 2013. ParkCloud Managing Director Mark Pegler says, “As we work together with our partners to further understand what our customers require from the booking journey, offering ancillary services that complement their travel plans has proved a successful strategy. “We have long enjoyed a successful partnership with Charleroi Airport—as have our extensive database of customers—twice voting them the best car park in Belgium in our annual ParkCloud Parking Awards. We’re eager to continue our impressive record of growth with the addition of the lounge pass options,” he says.

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THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 61

Around the Industry

continued

Schaffner Named CEO, SVP North America, for Skidata SKIDATA, INC., appointed Stefan Schaffner CEO and senior vice president, North America. SKIDATA has experienced tremendous growth in the U.S. market—more than doubling its revenue, office locations, and number of employees since 2014. This evolution will kick into overdrive in 2018 as the company embarks on the largest merger in its history with the integration of Sentry Control Systems. Schaffner will oversee the merger while guaranteeing the continued high level of customer service and efficiency that SKIDATA customers rely on. He is an industry veteran with nearly 30 years of distribution, sales, operations, and general management experience. After the successful establishment of SKI-

DATA South Africa, Schaffner was appointed to the SKIDATA Group’s executive team in Austria as senior vice president of operations, where he crafted and implemented the delivery and service strategy for the global organization. Schaffner succeeds Alexander Christl, who led the SKIDATA U.S. organization since 2015 and who will will return to SKIDATA headquarters in Austria. Julie White, the newly recruited chief financial officer and head of finance and administration will support Schaffner in his new role. White brings nearly 20 years of finance and operations experience in small business and large enterprises across several industries.

Minnesota Twins Fans Book Parking in Advance Through ParkWhiz

THE MINNESOTA TWINS recently announced an integration with ParkWhiz that will allow Twins fans to find, book, and pay for parking spaces before reaching the stadium. Known as the fastest and most convenient way for drivers to find and book parking before reaching their destination, ParkWhiz can save drivers up to 50 percent off standard rates. “We are excited to partner with ParkWhiz to offer Twins fans another transportation option to enhance their driveway-to-driveway experience when visiting Target Field. Giving fans the access to purchase parking prior to leaving their home or office will now make it even more convenient and enjoyable to attend Twins games,” says Mike Clough, Twins senior vice president, ticket sales and service. “Parking shouldn’t be a painful experience, especially when your destination is the ballpark,” says Dan Roarty, president and chief operating officer of ParkWhiz. “ParkWhiz can help save time, effort, and money so that you can spend it enjoying the game.”

PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

TIBA Opens Direct Office in California to Be Led by Malloy Pohrer TIBA PARKING SYSTEMS is launching a local office in California to serve Los Angeles and San Francisco. This initiative will be spearheaded by Malloy Pohrer as general manager of TIBA in California. Pohrer joins TIBA with 25 years of executive-level experience in the parking industry. Before joining TIBA, he managed all California business activity as vice president with Amano McGann. He began his parking career in 1993 as a sales engineer with Amano Cincinnati in Atlanta, Ga.; he became branch manager and later vice president at McGann Associates and was named vice president of branch operations in 2007 and later senior vice president of business operations. “I am very excited to be joining the TIBA organization and a strong team of professionals cooperatively working on leading the parking industry with the best customer-focused solutions. The energy level is high, and I am motivated to lead the efforts to build company success in the direct offices in California,” Pohrer says.

Seattle-Tacoma International Airport Chooses AeroParker AEROPARKER WON A 10-YEAR CONTRACT with Seattle-Tacoma International Airport to supply a robust e-commerce platform for its parking operation. The AeroParker system will allow airport customers to reserve and purchase parking and ancillary services in advance of their travel. Sea-Tac Airport is currently ranked as the ninth busiest U.S. airport, serving nearly 46.9 million passengers in 2017. The airport also manages the world’s largest single-structure parking garage, with more than 13,000 stalls available for passengers onsite. Jon Keefe, CEO of AeroParker, says, “This is a prestigious contract that we are extremely proud to have been awarded. We look forward to working closely with the Port of Seattle. This win continues to maintain our current growth rate and firmly establishes AeroParker in the United States.” AeroParker will manage the implementation and day-to-day client services out of its Chicago, Ill., base, run by AeroParker’s client services director there, Dean Holmes. Other AeroParker U.S. customers include John F. Kennedy, Newark Liberty and LaGuardia airports. AeroParker was established in 2000 and processes millions of prebook parking and ancillary transactions per year across its airport and port customers throughout Europe. In 2014 it secured venture capital funding to continue to grow in Europe and the U.S. AeroParker is a SaaS specialist prebook and pay e-commerce platform that is trusted, low-risk, easy to administer, scalable, and secure. It offers airports multiple channels to increase non-aeronautical revenues from parking and ancillaries and an easy way to collect valuable customer data for future commercial gain.

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THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 63

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MAGIC The Parking Professional is IPIâ&#x20AC;&#x2122;s award-winning monthly magazine, featuring articles and insights from industry experts on the latest in technology, design, and management. If your company is an IPI member, your entire staff receives a digital subscription. Read now at parking.org.

Around the Industry

Introducing

continued

IPI’s new online community Log in now to ask and answer questions, share tips and documents, socialize, and network.

Babylon Village Introduces PassportParking App THE VILLAGE OF BABYLON, N.Y., recently began using PassportParking, a mobile parking app that allows parkers to pay for their parking through their smartphones. The app is powered by Passport, which serves cities and universities throughout North America. In addition to paying for parking, users can: ■■ Monitor their parking sessions. ■■ Extend sessions remotely. ■■ Store funds in a dedicated wallet. ■■ View payment history. ■■ Receive email receipts. The app will be available for nearly 1,000 off-street parking spaces primarily in commuter lots and commercial spaces. Currently, the village only has pay stations available in these lots and spaces. The more traditional payment method will still be available for those who choose to use it. “The PassportParking app will give commuters the option to pay directly from their smartphones. This type of convenience will benefit all who commute from Babylon Village,” says Babylon Village Mayor Ralph Scordino. “The ability to extend the time on the meter while in New York City is something that we have wanted to offer for a long time. With Passport, it is quick and easy to add more time, if for example, you work overtime or you go to a show and decide to come back later than you originally planned. Passport will make the commuter parking more user-friendly.” Babylon Village will provide a wallet option within the app, which will allow users to upload funds into their PassportParking account. The initial upload will be for $20 with an option to reload in $10 increments. “Mornings are a lot easier when you can avoid walking to a pay station to pay for parking, especially when running late for the train. The PassportParking app eliminates this hassle and allows you to park right from your smartphone in your vehicle or on the go,” says Alexandra Wells, Passport Northeast executive.

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THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 65

Around the Industry

continued

Electric Charging Stations Open in Lancaster Parking Authority Garages NEW ELECTRIC VEHICLE (EV) CHARGING STATIONS are now available for patrons parking in Lancaster (Pa.) Parking Authority (LPA) garages. The recent opening of the EV charging stations kicked off Earth Day weekend and reaffirms the city’s commitment to a clean environment. “The EV charging stations—the first public charging stations in the city of Lancaster—are now installed in all parking authority-owned garages,” says Larry J. Cohen, CAPP, executive director of the Lancaster Parking Authority. “The charging is free to our customers.” “I appreciate LPA’s efforts to assist the city in reducing its carbon footprint,” says Lancaster Mayor Danene Sorace. The LPA has installed seven EV charging stations. Each station can accommodate two vehicles. “The EV stations are located near each garage entrance and should be easily visible to customers entering the garages,” Cohen says. “The stations will be identified with signs and bright green spaces.”

66 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

Cohen says the LPA decided to introduce EV charging stations to accommodate customers with electric vehicles and because demand for charging is expected to increase during the next decade. The $93,785 EV installation contract for the ChargePoint units was awarded to National Energy Solutions of Fallsington, Pa. To use the stations, customers must first download the Chargepoint app from the App Store or Google Play. A credit card must be used to register with the app, but the credit card won’t be charged when using an LPA EV station. From the Chargepoint app, customers will be able to: ■■ Access new EV stations in the LPA garages. ■■ Check availability in real time. ■■ Start charging, by holding phone or Apple watch near the card reader. ■■ Receive notifications about charging status. ■■ See the charging details.

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Advertisers Index Amano McGann, Inc... . . . . . . . . . . . . . . . . . . . . . .45 amanomcgann.com 612.331.2020

International Parking Design, Inc.. . . . . . . . . .68 www.ipd-global.com 818.986.1494

CHANCE Management Advisors, Inc. .. . . . .69 chancemanagement.com 215.564.6464

IPS Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C2 ipsgroupinc.com 858.404.0607

Designa USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C3 designausa.com 888.262.9706

Kimley-Horn and Associates, Inc. . . . . . . . 5, 68 kimley-horn.com/parking 919.653.6646

DESMAN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 desman.com 877.337.6260

Leonardo/ELSAG LPR Solutions . . . . . . . . . . . 13 leonardocompany-us.com 877.773.5724

EDC Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 aimsparking.com 800.886.6316 FlashParking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 flashparking.com 888.737.7465 Flexpost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62 flexpostinc.com 888.307.6610 Flowbird Group (formally Parkeon & Cale). . . . . . . . . . . . . . . . . . 31 flowbird.group 800.732.6868

Magnetic AutoControl. . . . . . . . . . . . . . . . . . . . . . 15 ac-magnetic.com/usa 321.635.8585 ParkMobile.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 parkmobile.io 770.818.9036 Passport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 passportinc.com 704.837.8066 POM Incorporated. . . . . . . . . . . . . . . . . . . . . . . . . . 19 pom.com 800.331.PARK (7275)

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . 68 richassoc.com 248.353.5080 SKIDATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 skidata.com 908.243.0000 T2 Systems, Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . .35 t2systems.com 800.434.1502 TIBA Parking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 tibaparking.com 855.901.8883 Toledo Ticket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 toledoticket.com 800.533.6620 Walker Consultants. . . . . . . . . . . . . . . . . . . . . . . . .69 walkerconsultants.com 800.860.1579 Walter P Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69 walterpmoore.com 800.364.7300

GET MORE FROM YOUR SOCIAL MEDIA HABIT. Industry updates, news and quick informational bites, job postings, and a lot of fun.

PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

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CALENDAR

2018 IIIIIIIIIIIIIIIIIII JUNE 3–6

2018 IPI Conference & Expo Orlando, Fla. IPIConference.parking.org

JUNE 24–27

SEPTEMBER 16–19

Canadian Parking Association Annual Conference Toronto, Canada canadianparking.ca

SEPTEMBER 17–19

World Parking Symposium Berlin, Germany worldparkingsymposium.ca

Southwest Parking and Transportation Association Annual Fall Conference Las Vegas, Nev. southwestparking.org

IIIIIIIIIIIIIIIIIII

SEPTEMBER 26–28

JULY 18

JULY 25–27

IIIIIIIIIIIIIIIIIII

2018 Pacific Intermountain Parking and Transportation Association Conference Portland, Ore. pipta.org

IIIIIIIIIIIIIIIIIII AUGUST 6–14

IPI Training Parksmart Advisor Online, Instructor-Led Training parking.org

IIIIIIIIIIIIIIIIIII SEPTEMBER 12

IPI Webinar Park that Phone! The Road to a New Brand parking.org/webinars

SEPTEMBER 12-13

Seventh Brazilian Parking Conference Sao Paulo, SP, Brazil abrapark.com.br

OCTOBER 18–19

IPI’s Leadership Summit Denver, Colo. parking.org/100

IIIIIIIIIIIIIIIIIII IPI Training Parksmart Advisor Online, Instructor-Led Training parking.org

NOVEMBER 7–8

OCTOBER 4–5

Pennsylvania Parking Association Fall Training and Golf Outing Bethlehem, Pa. paparking.org

OCTOBER 7–10

Campus Parking and Transportation Association 2018 Conference Springdale, Ark. cptaonline.org

OCTOBER 9–12

New York State Parking Association 26th Annual Conference & Exposition Verona, N.Y. nyspa.net

OCTOBER 10–12

IPI Webinar Being a Superhero to Your City parking.org/webinars

NOVEMBER 6–15

Carolinas Parking Association Annual Conference & Tradeshow Hilton Head, S.C. carolinasparking.org

IPI Webinar Buildng a New Data Standard for Parking parking.org/webinars

OCTOBER 17

Parking Association of the Virginias Fall Workshop and Tradeshow Richmond, Va. pavonline.org

Mid-Atlantic Parking Association Annual Conference midatlanticparkingassociation.com

NOVEMBER 7–9

California Public Parking Association 35th Annual Conference Los Angeles, Calif. cppaparking.org/conference

NOVEMBER 14–16

USGBC Greenbuild Conference featuring Parksmart Chicago, Ill. greenbuildexpo.com

IIIIIIIIIIIIIIIIIII DECEMBER 4–7

Florida Parking & Transportation Association Conference Sawgrass, Fla. flparking.org

THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP 71

WWW

. PARKING . ORG

In Case You Missed It… ON THE BLOG the Bus Again. What municipalities can do to bring people ➚ Loving back to transit.

Little Goes a Long Way. Maggie Vercoe on small switches with big ➚ Agreen results. New Era of Parking Data Collection. L. Dennis Burns, CAPP, on ➚ Awhat his company has learned about using drones and how other parking and transportation operations can make best use of them, too.

the Brand. Nigel Bullers on why parking should be ➚ Marketing treated like retail, and what that means. and more at parking.org/blog. ➚ These

AT THE FORUM anyone have sample language for motorcycle parking ➚ Does ordinances? you post-processing and mailing parking tickets? ➚ Are happening in parking that I should see when I’m in Italy? ➚ What’s are you integrating billing into your PARCS software? ➚ How the conversation at forum.parking.org. ➚ Join

IN THE PARKING.ORG RESOURCE CENTER Parksmart Certification Standard. ➚ The Parking Survey results. ➚ ACI/ICI APO Manual for Applicants. ➚ The Technology Glossary for Parking Professionals ➚ The Stay up on everything in parking, transportation, and mobility—parking.org! 72 THE PARKING PROFESSIONAL | JUNE 2018 | PARKING.ORG/TPP

D E S I G N A U S A | I P I 2 0 18

Bits that Bang! The new Soft- and Hardware Experience. Ideas always come into being when you vary the point of view of your contemplation and inspiration. At IPI 2018 we will be happy to give all visitors the opportunity to do so. United under the umbrella of â&#x20AC;&#x153;Integrated Intelligenceâ&#x20AC;&#x153;, we will show you the opportunities offered by the seamless interaction between innovative software features and the latest hardware, especially for your industry. We are looking forward to your visit.

info u s . d e sig n a . c o m / IP I2018

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VERY G REEN. V E RY F L E X I B L E .

JUNE 2018 The Parking Professional ● AWARDS OF EXCELLENCE ● PROFESSIONAL RECOGNITION PROGRAM ● MARKETING & COMMUNICATIONS AWARDS ● COLORADO STATE UNIVERSITY CASE STUDY ● THE PSYCHOLOGY OF PARKING ● ACCESSIBLE PARKING COALITION