CONFERENCE GUIDE
2018 NATIONAL CONFERENCE RALEIGH, NC MARCH 22-24, 2018
Welcome Welcome to our 6th annual educational conference. It’s my favorite time of year because our time together is such a confirmation of the amazing, growing and vibrant community we have created together. Your attendance is a testimony to your desire to grow professionally and personally as well as a vote of confidence in us! It’s funny how time passes and for me, the years have become anchored in our annual conference. No sooner does one conference end, than we are busy thinking about and preparing for the next year! Each year we ask ourselves, what went well, what didn’t and what can we do better? I always tell potential members when we have a phone call that once you join APPO, you become our “customer.” I believe it’s our job to always think about how we, as an association, can best serve you, our members. That’s because we know that if we serve you well, you will be able to help your clients well and then we all benefit. These next few days are all about YOU! I know you’ll find the training, speakers, and exhibitors all ready to help you be the best that you can be! So get ready, try to schedule some down time to breathe and recharge and let’s have the time of our lives!
General Information Schedule Speakers Marketplace Acknowledgements
General Information CONFERENCE LOCATION Embassy Suites by Hilton Raleigh Durham Research Triangle 201 Harrison Oaks Boulevard, Cary, North Carolina, 1-919-677-1840 Hotel check-in: 3:00 pm Hotel check-out: 12:00 pm Airport shuttle service, on request, complimentary Shuttle Phone: 1-919-677-1840
OVERFLOW HOTEL Hilton Garden Inn Raleigh-Durham Airport 1500 RDU Center Drive, Morrisville, NC Hotel check-in: 3:00 pm Hotel check-out: 12:00 pm Airport shuttle service, on request, complimentary Shuttle Phone:1-919-840-8088 Shuttle service to and from the Embassy Suites will be available daily. A schedule will be provided at check-in.
General Information MEALS Breakfast is included for Hotel guests of the Embassy Suites. If you are staying offsite, breakfast is on your own. Intensive: Lunch and Dinner are provided every day beginning Wednesday through Saturday night, except dinner on Thursday night. Thursday Dinner is on your own. Main Conference: Lunch and Dinner are provided on Friday and Saturday. Thursday evening includes a dessert buffet.
FOOD ALLERGIES, SENSITIVITIES, AND PREFERENCES
All meals will be served buffet style with a variety of foods that will meet the needs of the majority of our attendees. Foods will be labeled and include options for the following - Gluten Free, Dairy Free, Vegetarian. If you identified a life-threatening food allergy, we have separate meal accommodations for you based on your allergy. While we do our best to ensure variety at each meal for everyone’s preferences, we may not be able to meet everyone’s needs. We recommend you pack snacks or food supplements if you have multiple sensitivities or preferences.
TECHNOLOGY Our general session and breakout rooms will have a charging station at the back of the room. We recommend you bring devices powered up and ready to use. Free wifi will be available in all bedrooms, general session, and meeting rooms.
General Information CONFERENCE ATTIRE Business casual is preferred for all sessions and meals. Saturday night’s dinner dance is ‘come as you are’ and there is no dress code for the evening. Bring your dancing shoes! The long range forecast is predicting seasonal weather, and meeting rooms may be cold. Sweaters or light jackets for meeting rooms are recommended.
Tuesday, March 20th
68
Feels like
37
20%
Mainly sunny
Wednesday, March 21st
46
Feels like
43
0%
Mainly sunny
Thursday, March 22nd
55
Feels like
55
20%
Mix of sun and clouds
Friday, March 23rd
57
Feels like
57
30%
Mix of sun and clouds
Saturday, March 24th
61
Feels like
61
30%
Cloudy
CONFERENCE BAG Attendees will receive a reusable conference bag designed to hold your conference materials, and you will receive a printed conference booklet with meeting handouts and a detailed schedule. This bag is not a suitable laptop bag.
General Information SOCIAL MEDIA We’ll be sharing the fun and excitement of Conference via social media and invite you to join us. Be sure to add the following hashtags!
#appocon2018
#photoorganizers
PROFESSIONAL HEADSHOTS: NICK KELSH Put your best face forward with a professionally photographed headshot for your social media profiles or website. Take advantage of this special opportunity to be photographed by renowned photographer Nick Kelsh (repeat guest on Oprah and Today) in convenient, quick, affordable sessions during Marketplace on Thursday and Friday night. First come first served at Nick’s booth - $79
Schedule: Intensives TUESDAY, MARCH 20th Attendee arrivals all day 7:00 pm - 9:30 pm
Masterclass Exclusive Welcome Reception
Presidential Suite
WEDNESDAY, MARCH 21st Pre-Conference Intensives
Breakfast located in hotel Atrium for all Embassy Suites guests 8:00 am - 12:00 pm
Intensive I: How to Help Your Clients Emerge from Digital Photo Chaos - Caroline Guntur
Smith
Intensive II: Business Foundations: The APPO Success Cycle - Jill Yesko
Reynolds
Intensive III: Mastercalss - Jane Pollak
Presidential Suite
10:00 am
Coffee Break
Foyer
12:00 pm - 1:00 pm
Buffet Lunch: Inclusive attendees
Atrium
1:00 pm - 5:00 pm
Intensive I: How to Help Your Clients Emerge from Digital Photo Chaos - Caroline Guntur
Smith
Intensive II: Business Foundations: The APPO Success Cycle - Jill Yesko
Reynolds
Intensive III: Mastercalss - Jane Pollak
Presidental Suite
3:00 pm
Coffee and Snack break
Foyer
5:00 pm - 6:30 pm
Free time
6:30 pm - 9:30 pm
Buffet Dinner & Cash Bar Networking
Cameron
Schedule: Intensives THURSDAY, MARCH 22nd Pre-Conference Intensives
Breakfast located in hotel Atrium for all Embassy Suites guests 8:00 am - 12:00 pm
Intensive I: How to Help Your Clients Emerge from Digital Photo Chaos - Caroline Guntur
Smith
Intensive II: Business Foundations: The APPO Success Cycle - Jill Yesko
Reynolds
Intensive III: Masterclass - Jane Pollak
Presidential Suite
10:00 am
Coffee Break
12:00 pm - 1:30 pm
Buffet Lunch: Intensive attendees
Atrium
1:30 pm - 5:00 pm
Intensive III: Masterclass - Jane Pollak
Presidential Suite
1:30 pm - 5:00 pm
Exclusive Networking room for Intensive attendees. Light refreshments
Cameron
Dinner on own
Schedule: Main THURSDAY, MARCH 22nd
Evening Program: General Session & Marketplace Attendee arrivals all day 10:30 am - 7:00 pm
Registration
Registry/Outerbanks
1:30 pm - 5:30 pm
Exhibitor set up
Carolina Ballroom
6:30 pm - 7:30 pm
Dessert Reception & Marketplace
Carolina Ballroom
7:30 pm - 9:30 pm
Opening Session
Carolina Ballroom
Founder’s Message - Cathi Nelson IPI Panel - Cathi Nelson, Erin Von Holdt Buzz Agents & Marketplace
FRIDAY, MARCH 23rd
Morning Program: General Session & Marketplace Breakfast located in hotel Atrium for all Embassy Suites guests 8:30 am - 12:00 pm
From 2D to 3D VR - The future of the Photography Industry - Jim Malcolm
Carolina Ballroom
Artificial Intelligence in Photo Management: (and how it can boost Metadata) - Peter Krogh Case Study #1: Kate Jacus Case Study #2: Tamara Wawrosch *Marketplace available during breaks/lunch 12:00 pm - 1:30 pm
Buffet Lunch
Carolina Ballroom & Foyer
Schedule: Main Afternoon Program: Breakout Sessions 1:30 pm - 3:00 pm
Breakout 1: Metadata Magic: From Controlled Vocabulary to Taxonomy - Presenters: Andrew Nieson and Rachel LaCour Nieson
Carolina Ballroom
Breakout 2: Essential Strategies for Starting Your Business and Maximizing your APPO Membership - Presenter: Kathy Stone
Smith
Breakout 3: Transforming Old Photo Albums into Photo Books - Presenter: Philip Griffith
Cameron
Breakout 4: Using Video to Help Your Client Tell THeir Story - Presenter: Eileen Doherty
Reynolds
3:00 pm - 3:30 pm
Coffee/Snack Break
Foyer
3:30 pm - 5:00 pm
Breakout 5: Metadata Magic: Photo Mechanic and Lightroom - Presenter: Andrew Niesen
Carolina Ballroom
Breakout 6: Work Smarter and Faster with the Photos App - Presenter: Isabell Dervaux
Smith
Breakout 7: JOYFUL YOU! JOYFUL BUSINESS! Creating a Happy Life and a Successful Business - Presenters: Lisa Luken and Lisa Bianco
Cameron
Breakout 8: “Let’s Get Physical” with Photos and Memory Collections - Presenter: Sherrie Jenkins
Reynolds
Evening Program: Dinner Reception & Marketplace 6:00 pm - 10:00 pm
Dinner and Cash Bar Preparing for Growth - Lisa Kurtz Buzz Agents & Marketplace Door Prizes
Carolina Ballroom
Schedule: Main SATURDAY, MARCH 24th
Morning Program: Breakout Sessions Breakfast located in hotel Atrium for all Embassy Suites guests 8:30 am - 10:00 am
Breakout 9: Photo Organizing with Apple Photos and iCloud Photo Library - Co-Presenters: Paul Einarsen and Jenny Larson
Smith
Breakout 10: Scanning Photos with Your Digital Camera - Presenter: Peter Krogh
Cameron
Breakout 11: Social Media and Blogging for Busy Photo Organizers - Co-Presenters: Andi Willis & Kathy Rogers
Reynolds
Breakout 12: Photo Book Design Made Profitable - Presenter: Janet Blunt
Carolina Ballroom
10:00 am - 10:30 am
Coffee/Snack Break
Foyer
10:30 am - 12:00 pm
Breakout 13: The APple Photos Ecosystem in 2018: What’s New with High Sierra? Presenter: Paul Einarsen
Smith
Breakout 14: How to Rock Your Photo Organizing Business with Luxury Services Presenter: Sherra Humphreys
Cameron
Breakout 15: Saving Kids’ Art - Presenter: Darla DeMorrow
Reynolds
Breakout 16: Using SmugMug in your Photo Organizing Business - Presenter: Sandra Williams
Carolina Ballroom
Buffet Lunch
Carolina Ballroom & Foyer
12:00 pm - 1:30 pm
Schedule: Main Afternoon Program: General Session 1:30 pm - 4:00 pm
The Big Business of Storytelling - Rachel LaCour
Carolina Ballroom
Ask the Organizer Panel - Laura Woolsey, Molly Bullard, Linda Deppa & Diana Uricchio 4:00 pm - 6:30 pm
Exhibitor tear down
Carolina Ballroom
Evening Program: Wrap Up Party! 6:30 pm - 11:00 pm
Dinner and Cash Bar D.J. & Dancing
SUNDAY, MARCH 25th Attendee departures all day
Carolina Ballroom
Speakers: Intensives Intensive I: How to Help Your Clients Emerge From Digital Photo Chaos Trainer: Caroline Guntur A native of Ystad, Sweden, Caroline Guntur currently resides just outside of Chicago, IL, where she runs The Swedish Organizer, LLC, a company that provides customized family history solutions to clients around the world, including archiving, scanning, and photo organizing. Caroline is a Certified Photo Organizer, Personal Historian, and Professional Genealogist, with a B.A. degree in Visual Communications from Hawaii Pacific University and an M.A. degree in Arts & Media Management from Columbia College. She currently serves as Director of Technology & Communications for NAPOChicago, and blogs over at OrganizingPhotos.net. She is a member of APPO, NAPO, APG, and NGS.
Intensive II: Business Foundations: The APPO Success Cycle Trainer: Jill Yesko Jill Yesko is a Certified Professional Organizer and President of Discover Organizing Inc., headquartered in Pittsburgh, Pennsylvania. Before starting her company in 2003, Jill was a Human Resources Director, and way before that, she was a highly underpaid (but happy) social worker. She is the extremely proud (and single) mother of two very smart kids. Jill employs a team of experienced, professional organizers who help people organize, downsize, and manage their time, photos, possessions and productivity at home and in the office. In addition to being a Certified Professional Organizer, she is also a Certified Personal Photo Organizer. Jill is an active member of NAIPC, NAPO, NASMM, and APPO. She is a member of the National Speakers Association and gives presentations to national conferences for multiple associations, as well as local presentations in Pittsburgh to various companies and groups. In other words, Jill doesn’t sleep.
Speakers: Intensives Intensive III: Masterclass Facilitator: Jane Pollak Jane Pollak is one of the northeast’s foremost coaches of entrepreneurial women and a living example of how to turn a passion into a thriving business. A nationally recognized speaker, certified coach, author, blogger and lifestyle entrepreneur with over 30 years of business experience, Jane loves sharing inspirational, yet practical, lessons with like-minded entrepreneurs.
Speakers: General Session Founder’s Message Cathi Nelson, APPO Founder and CEO All of us who’ve spent time with kids know the difference between an inside voice and an outside voice. If the APPO leadership were described as two voices, Cathi Nelson would be the outside voice. Whether its an interview with the New York Times, meeting with Nikon to sell a corporate sponsorship, or speaking at Rootstech, Cathi issues the clarion call of the new photo organizing industry: the importance of keeping our stories alive. Cathi’s peripatetic energy and her blaze of a voice have transformed photo organizing from an idea into a world movement, gaining ground every day. And this is one quality of Cathi’s voice that’s so spectacular: while she began as a soloist, now she is but one of many voices of a choir that is the photo industry, a being with its own voice and its own wings. Because, after all, the reason Cathi’s been out there talking for APPO for the past nine years has nothing to do with her. It’s about the right of all humans to tell and preserve their stories.
Preparing for Growth Lisa Kurtz, APPO COO If the APPO leadership were described as two voices, Lisa Kurtz would be the inside voice. Calm, measured, exacting, Lisa doesn’t have to speak loudly to have an impact. With an astonishing list of responsibilities as Chief Operating Officer, Lisa has been the one creating APPO’s infrastructure, making decisions about marketing, membership, training and annual conferences. Occasionally Lisa’s steadiness is punctuated by her vivacious personality and membership gets a glimpse of her best-kept secret: her inner rock star who loves nothing more than providing laughter, connection, and the music of a shared community.
Speakers: General Session From 2D to 3D VR: The future of the photography industry Presenter: Jim Malcolm Jim Malcolm is an industry veteran with more than two decades of imaging, virtual reality (VR) and consumer product experience. In his current role, he serves as the General Manager, North America at Humaneyes Technologies where he is responsible for managing the launch and success of the Vuze VR Camera.
He also serves as the Immediate Past President of The Imaging Alliance, sits on the board of directors for the Consumer Technology Association and is the founder of Xiality, a visual imaging company which focuses on resolving technology hurdles that are slowing the adoption of VR applications. Prior to Humaneyes, Jim was the President and Chief Marketing Officer of Ricoh Imaging Americas Corporation, leading the camera and lens business for the US and Canada. Before that, he was the CEO of Aperture 360 Interactive Consulting, and also held various leadership roles at Sony Electronics.
Artificial Intelligence in Photo Management (and how it can boost Metadata) Presenter: Peter Krogh Peter Krogh is a photographer, writer and publisher who helps photographers preserve and make use of their images. He is the author of five books, including The DAM Book (O’Reilly 2005 and 2009). Peter has helped numerous photographers and organizations implement camera scanning systems, including the Library of Congress and the National Archives. His most recent multimedia eBook, Digitizing Your Photos, presents a comprehensive method for scanning photos with a digital camera and includes nine hours of video instruction and a 248-page book
Speakers: General Session Case Study #1 Presenter: Kate Jacus Kate Jacus is The Photo Curator. She helps people gain photo peace of mind and share their family stories. Memory keeping since she was a kid, Kate graduated from non archival vacation scrapbooks to a master’s degree in Museum Studies and jobs at two Smithsonian museums. After eight years of managing half a million objects at The Strong National Museum of Play in Rochester, NY, she got her MBA and broke into marketing. Ready for a change after a decade as CMO at a bank and a private school, she discovered APPO and started The Photo Curator, LLC. Kate lives in Rochester with her husband and 5year old daughter, documenting their life with only materials that have passed the PAT!
Case Study #2 Presenter: Tamara Wawrosch Tamara graduated from Capital University with a degree in Business and German (Why not? It’s her other language!) She developed her keen sense of customer service and ‘team attitude’ while working at IBM resolving complex contract and administrative issues for high profile clients. Tamara loves to learn new things which has led to snow skiing, watercolor painting, ceramics, knitting & many, MANY, digital photographs. Together with her partner Kim Rankin, Tamara loves helping clients with their photos, talking about iPhones, creating slideshows, getting photos out of shoeboxes, preserved & shared with family & friends. Kindred spirits. Two peas in a pod. Kim & Tamara met while volunteering & organizing several large fundraisers in their community. They soon discovered a mutual love of many things: art, the same shoes, knitting, Broadway, biking to name a few. Pixelwinx was the next step in their creative partnership - helping others with something all people love photos.
Speakers: General Session The Big Business of Storytelling Presenter: Rachel LaCour Niesen Rachel is a word wizard who loves consulting with businesses that want to solve real problems for real people. As a seasoned content marketing and communications executive, she is passionate about helping companies build digital asset management strategies that emphasize rich metadata and enable efficient collaborations across teams. In addition to her consulting work, she is the founder of Save Family Photos, an organization that helps families save their stories, one photo at a time. Rachel earned a journalism degree from the University of Missouri. She brings creative vision and energetic leadership to every consulting project, teaching opportunity and service project.
‘Ask a Photo Organizer’ Panel Panel: Laura Woolsey, Molly Bullard, Linda Deppa & Diana Uricchio
Speakers: Breakouts Breakout 1: Metadata Magic: From Controlled Vocabulary to Taxonomy Presenters: Andrew Niesen & Rachel LaCour Niesen Andrew Niesen and Rachel LaCour Niesen are cofounders of Save Family Photos, an organization that is on a mission to save family stories, one photo at a time. When a much-loved uncle gifted Rachel with her first SLR camera, Rachel found her calling in photography. In pursuit of her passion, she headed to the University of Missouri, where she studied Photojournalism and Art History. There, she met Andrew, her partner in life and business. In addition to studying Photojournalism alongside Rachel, Andrew also earned an MBA from the Kellogg School of Management at Northwestern University and WHU-Otto Beisheim School of Management in Germany. Prior to pursuing his MBA, Andrew worked for two software companies that specialize in Digital Asset Management for Professional Photographers.
Breakout 2: Essential Strategies for Starting Your Business and Maximizing Your APPO Membership Presenter: Kathy Stone Kathy Stone is the founder and owner of Calgary Photo Solutions. She is a Certified Personal Photo Organizer, Certified Adult Educator, and a member of the Association of Personal Photo Organizers (APPO). Kathy’s background includes more than 20 years’ experience in training and development, and she has provided training in digital photo organizing and album making to groups and individuals for over 17 years. Kathy has served as the Community Coordinator for APPO since the fall of 2016. During severe flooding in Southern Alberta in 2013, Kathy saved thousands of photos for several families. She presented at the APPO Conferences in 2014 and 2016, and has spoken to individuals and organizations about the importance of photo preservation.
Speakers: Breakouts Breakout 3: Transforming Old Photo Albums into Photo Books Presenter: Philip and Susan Griffith While creating a Lifebook for his son, Philip got involved in preserving family stories. He found telling stories with photographs, memorabilia, and words drew on all his previous work experience. Over the years, Philip has enjoyed watching his children read their “books� and ask him to take a picture of their latest creation for the next book. Philip enjoys helping people get their family movies, prints, and digital images back into their lives to enjoy and share. Philip is an entrepreneur who has always loved and believed in the power of telling stories. He started his career as a ballet and modern dancer. Later he co-founded a not-for-profit organization connecting artists and arts organizations around the world, helping with several international arts festivals and conferences. Whether through dance, theatre, art, or photography, the power of stories to move and mold lives has been a driving force in his life.
Susan was born and grew up in southeastern Pennsylvania, where she received her first camera (her mother’s old Brownie box camera) when she was still in grade school. She received her undergraduate degree from Cornell University, majoring in economics and music, and later received a Master of Music degree from the University of Hartford. She has worked in insurance, arts administration, and school administration, and currently plays the cello professionally. She has done graphics and layout work for several arts organizations over the last 20 years. Many have said she brings a keen eye to the design and layout of the books we have done for clients.
Speakers: Breakouts Breakout 4: Using Video to Help Your Client Tell Their Story Presenter: Eileen Doherty In an age when we are communicating with text Eileen Dougherty is the founder of Backstory Media, a boutique production company dedicated to helping families save and share their memories. Eileen has deep roots in telling stories through pictures and video. She started out as a Capitol Hill correspondent and rose to become the Bureau Chief of a large DC television bureau servicing local stations across the country. She has reported from, and then run the coverage of, three presidential campaigns, spent ten days following peace activists walking from Leningrad to Moscow, and spearheaded her company’s coverage at the fall of the Berlin Wall. Eileen left the world of news reporting to join her husband in establishing and running the Camera 1 Group, a recognized source for creative and experienced field production crews with credits including CBS News, 60 Minutes, HBO, and NBA Entertainment. An experienced producer and editor, Eileen heads up their work in digital media creating script to screen projects for a diverse group of clients including businesses, major associations, educational institutions and non-profits. With producing credits including NBC Publicity, NBA Entertainment and the History Channel, Eileen is well experienced in conducting in-depth interviews and all aspects of quality field production. These are the skills she now brings to families and individuals through Backstory Media.
Speakers: Breakouts Breakout 5: Metadata Magic: Photo Mechanic and Lightroom Presenter: Andrew Niesen Andrew earned degrees in Anthropology and Photojournalism from the University of Missouri. He founded multiple software companies. He served as CoFounder and CEO of ShootQ, EVP of product at Pictage and Director of Product at PhotoShelter. He’s currently the Co-Founder and CTO of weGather with his wife Rachel. In addition to photography and technology management, Andrew serves as a digital asset management consultant to small and medium-sized organizations. He earned his MBA from WHU/ Kellogg at Northwestern. When he’s not geeking out, he’s traveling with Rachel and their son, Edward, who has already logged over 25,000 miles in the air since his birth a few years ago.
Breakout 6: Work Smarter and Faster with the Photos App Presenter: Isabelle Dervaux Isabelle Dervaux has 30 years of experience in the magazine publishing and advertising world as an illustrator. She started working in photography when she took on the task of sorting through 30 years of her own family photos. Isabelle now teaches busy families and small businesses how to organize and curate their digital photo collections. She has taught Illustration and visual storytelling at the CCA in San Francisco and at Parsons The New School for Design in New York. Originally from Valenciennes, France, she now lives in Fort Greene, Brooklyn.
Speakers: Breakouts Breakout 7: JOYFUL YOU! JOYFUL BUSINESS! Creating a Happy Life and a Successful Business Presenters: Lisa Bianco & Lisa Luken Lisa Bianco is a Certified Photo Organizer, Professional Organizer and a Certified Life & Career Coach. She is the owner of Picture It Organized STL & Power Is Within Coaching. She empowers both her organizing and coaching clients to discover the greatness they already have inside of them to be successful in their business and their life. She loves the beach, traveling and the outdoors. She especially enjoys spending quality time and making great memories with family and friends. Lisa Luken empowers women to simplify their lives and discover their bold, brave and beautiful selves in the process. She gathers women at Simple Living Retreats on the coast of Maine and she speaks to and works with women across the U.S. She is an International Coach Federation credentialed life coach (ACC) and has worked with clients as a professional home and photo organizer, bringing both Simple Living Coaching and Consulting offerings to her clients. Lisa brings a “practical simplicity” approach to her work, encouraging women to stop waiting for someday to follow their dreams. She has realized dreams herself as a result of simplifying her life with her family, and she thrives on helping other women create simple, joy-filled lives. Lisa enjoys traveling and loves gathering with friends old and new “in real life” sharing good food, good wine and most of all, good stories.
Speakers: Breakouts Breakout 8: “Let’s Get Physical” with Photos and Memory Collections Presenter: Sherrie Jenkins Sherrie Jenkins is the owner of Preservation Pix, LLC. She has been helping clients to preserve their family photo collections for 17 years. When digital cameras came onto the scene, she found the need for photo organizing assistance exploded but never lost her love for physical preservation. Sherrie loves to offer clients the peace of mind that comes from preserving their entire photo collection. Sherrie manages her business in the Philadelphia area, where she lives with her husband and occasionally one or two of her four 20-something children. Sherrie appreciates the legitimacy that APPO has brought to the photo organizing industry and the growth it has helped to foster both with her photo organizing knowledge and her business. When not organizing photos, you might find Sherrie hiking, crocheting, sewing, traveling or reading.
Breakout 9: Photo Organizing with Apple Photos and iCloud Photo Library Presenters: Paul Einarsen and Jenny Larson Paul and Jenny are co-creators of the Photo Organizers Academy online course: Photo Organizing with Apple Photos and iCloud Photo Library. With over 30 years of Apple experience between them, Paul and Jenny have unique insight into the challenges that photo organizers must deal with when working in the Apple ecosystem. Paul spent most of his career creating and managing images for businesses and consumers in the printing industry. Before starting Bluewater Imaging, he worked as an Apple Genius and Creative trainer serving thousands of clients in Greenwich, Connecticut. Jenny’s passion for preserving memories and storytelling through slideshows compelled her to found Forever Digital Memories in 2003, a full-service Photo Organizing business. Since then, Jenny has helped thousands of clients preserve their photos and videos. Jenny has a passion for learning cutting-edge technologies and prides herself on offering her clients the best options.
Speakers: Breakouts Breakout 10: Scanning Photos with Your Digital Camera Presenter: Peter Krogh Peter Krogh is a photographer, writer and publisher who helps photographers preserve and make use of their images. He is the author of five books, including The DAM Book (O’Reilly 2005 and 2009). Peter has helped numerous photographers and organizations implement camera scanning systems, including the Library of Congress and the National Archives. His most recent multimedia eBook, Digitizing Your Photos, presents a comprehensive method for scanning photos with a digital camera and includes nine hours of video instruction and a 248-page book.
Breakout 11: Social Media and Blogging for Busy Photo Organizers Presenters: Andi Willis & Kathy Rogers
Since 2010 Andi Willis has been a home and personal photo organizer helping clients declutter and simplify their homes and preserve their lifetime photo collections. She’s passionate taking her clients from a place of stress to a place of calm and confidence about their space and their memories. Andi also serves as the APPO social media manager in addition to managing her own business’ extensive social media presence. She lives and works in Perry, GA, with her husband and two teenage children. Kathy Rogers is an APPO veteran with over five years as a professional (and certified) photo organizer. Her photo organizing clients are primarily busy women in the sandwich generation with multi-generational photo collections. She has reimagined her business this past year, and debuted her new website, PhotoOrganizing.Coach, to serve the DIY public and professional photo organizers in addition to her private photo organizing clients. She lives, works and volunteers in Baltimore, MD.
Speakers: Breakouts Breakout 12: Photo Book Design Made Profitable Presenter: Janet Blunt Janet fell in love with family photography the day she held her newborn son in her arms. She left her “real” job to stay home with her kids and launched a home-based business selling scrapbooking supplies while the industry was still in its infancy. As digital photography began to take root, Janet set out to master her photo management software so she could help her clients tame their growing volume of digital images. She launched Photopeace in 2012 and today specializes in helping families curate and preserve their visual legacy. Her interest in photo book design has led to some exciting opportunities to work with APPO producing some of their marketing pieces, including a quarterly magazine for members. Family photos and the stories they tell will continue to play an important role in Janet’s life as she and her husband look forward to welcoming their first grandbaby this spring.
Breakout 13: The Apple Photos Ecosystem in 2018: What’s New with High Sierra? Presenter: Paul Einarsen
Trained as a photographer, color specialist and desktop publisher, Paul Einarsen has over 45 years of experience creating and managing images for businesses and consumers. Representing one of the largest digital photography studios in the U.S., Paul was at the forefront of capture and digital asset management development for one of the largest commercial printers in the world.
While in the printing industry, he worked with clients such as Victoria’s Secret, Ralph Lauren, Coach, Cartier, and the Guggenheim Museum. For almost 5 years, Paul worked at Apple (both as a Genius and as a Creative Trainer) and helped thousands of Apple customers get the most from their Apple technology. Paul created Bluewater Imaging LLC to help consumers and small businesses embrace photography as a lifestyle and rich medium of communication.
Speakers: Breakouts Breakout 14: How to Rock Your Photo Organizing Business with Luxury Services Presenter: Sherra Humphreys Sherra has built a career based on helping women succeed in small business. Her philosophy is to learn the business, do the work, and then help others do the same. Her comprehensive background in business coaching and training means you get real life experience from this business owner. She has been helping women for over 25 years find their passion and turn it into a business that gives them freedom and flexibility. Her life’s work revolves around storytelling through photographs, so she is passionate about the photo organization industry. Sherra, the owner of Simple Photo Stories located in a suburb of Atlanta, Georgia, is an APPO-certified photo organizer working with VIP clients. She and Rita Norton are co-founders of S & R Studio and My Workflow Studio, where they create training tools for photo organizers.
Breakout 15: Saving Kids’ Art Presenter: Darla DeMorrow Darla DeMorrow and her staff at HeartWork Organizing have been keeping people and their memories organized since 2005. She’s a big believer in “good enough” organizing, especially when it comes to getting macaroni art and candy cane collages off the floor. She loves the points where life intersects: photos and clutter, kids and memories, tech and how people use it. She’s an expert at reducing the sense of overwhelm at these important life intersections. She’s been featured in places like Forbes, TheKitchn, realtor.com, Money Magazine, Good Housekeeping, staples.com, and more. Find the award winning blog at HeartWorkOrg.com and follow her at @DarlaDeMorrow.
Speakers: Breakouts Breakout 16: Using SmugMug in your Photo Organizing Business Presenters: Sandra Williams & Kaydin Carlsen Sandra has been passionate about taking photos and sharing the stories behind them for as long as she can remember. After working for many years as a University Career Counselor, Sandra coupled her advising skills with her love of all things photo-related. For the next twelve years, Sandra worked in direct sales with a memory-keeping company. Then in 2013, she launched her own company, Infinity Photo Solutions, and became a Certified Photo Organizer. Sandra prides herself on keeping up with rapidly changing technology and considers it both a joy and a privilege to help her clients get their photos organized and back in human hands, where they belong. Kaydin Carlsen, Account Manager at SmugMug. A California native and lover of the outdoors, photography and travelling. When Kaydin’s not supporting SmugMug’s most passionate customers he can be found enjoying time with friends and family and his dog Tyrian, camera in hand.
Marketplace SPONSORS Archival Methods www.archivalmethods.com Archival Methods is a leading supplier of archival storage and presentation solutions. We currently manufacture the majority of our boxes and binders in our Henrietta, NY facility. We stand behind our products and take great pride in creating quality, archival storage options for properly preserving; photos, slides, documents, letters and other gems for future generations. Nixplay www.nixplay.com We have a real story which starts with real people. Nixplay was founded in 2007 with a vision to connect people with technology - in a meaningful way. As the creator of NIX digital photo frames and Nixplay Wifi Cloud frames, innovation, insight and human connection were the foundations of everything we set out to achieve. With our 24-hour customer service center, we work to improve our service and products - and we love to hear from you.
EXHIBITORS Canon USA https://shop.usa.canon.com/shop/en/catalog Imaging solutions and technology. Visit our booth to view our printing solutions and print a photo while you’re there.
Marketplace DAM Useful Publishing www.damuseful.com DAM Useful Publishing is committed to providing clear and comprehensive tools to help photographers, and those working with photographs, to understand the digital photography ecosystem, and to maximize the longevity, discoverability, utility and value of photographic images. DouZen, Inc. www.Haleorb.com We make the Hale Orb, a new connected device to enjoy digital photos on your TV screen. E-Z Photo Scan www.ezphotoscan.com E-Z Photo Scan is the world’s largest reseller of production photo scanning technologies and provides scan service for prints, photo albums, and slides. Hollywood FotoFix, Inc. www.HollywoodFotoFix.com Photo restoration and photo editing for professionals. Empower yourself to solve clients’ damaged photos and other editing needs. How to Photograph Your Life www.howtophotographyourlife.com Nick Kelsh’s How to Photograph Your Life is a gathering place for everyone who wants to use their cameras to share the world they love. HTPYL offers courses, workshops, webinars, and phototips on the HTPYL website and Facebook page ofthe same name. Celebrate the world with photography.
Marketplace IPI - Member Network www.ipiphoto.com IPI is a network of independent retailers who specialize in photo and print services and we are proud to call the APPO group a collaborative partner. IPI retailers around the world are interested in building relationships with local APPO experts in their regions. IPI retailers often have customers, who would benefit from a more comprehensive and personalized photo organizing solution – which is where you come in! In addition to providing client referrals, you could be hired to teach photo organizing classes, train retail team members on the importance of memory preservation, co-host events, cross promote each other’s businesses and become the go-to photo organizing expert for the IPI retailer. Joy www.joy.co The Joy Photo Album is the world’s first smart photo album that transforms the way we connect with our loved ones, reimagining how we share our most cherished memories. Packed with proprietary technology like StoryTime™, a wireless magnetic stand with two active charging surfaces, and voice notes, the Joy Photo Album makes it easy to preserve and instantly share the most important moments of our lives, whether you’re on the same couch or miles apart. Better yet, you and your loved ones can spend time paging through photos and recounting stories without the distractions of notifications and social media feeds. It is simply a collection of your memories, automatically arranged in beautiful layouts.
Marketplace Joyful You, Joyful Business www.joyfulyoujoyfulbusiness.com Joyful You, Joyful Business offers coaching services and retreats for entrepreneurs. This partnership was founded by Professional Home & Photo Organizers and Certified Coaches Lisa Bianco and Lisa Luken. Lisa and Lisa met at an APPO conference in 2014 and have been friends and trusted colleagues ever since. They are both passionate about helping other entrepreneurs create joyful lives and joyful businesses, just as they have done. They value simplicity and they love helping others find clarity and direction while building heart-centered businesses. LaCour - Niesen Consulting www.lacour-niesen.com LaCour-Niesen Consulting specializes in Digital Asset Management, with a focus on photo preservation, backup standardization, and metadata training. Roots Family History www.rootsfamilyhistory.com Roots Family History creates revolutionary products to meet the growing demands of the family history market. Thingtide Show & Tale www.showandtales.com Thingtide Show & TaleÂŽ is an interactive event based marketing tool that offers licensees (story-shareholders) the opportunity to market their own small business. Licensees host regular intimate-sized events around themes of interest to themselves & their target market. They get to be known & liked through their events. We believe every Thing has a story and the act of story sharing reduces the distance between us.
Marketplace BUZZ AGENT SPONSORS Creative Memories: Leslie Theys Flip-Pal: Andrea Sims Fotobridge: Julie Morris Memory Web: Marci Wilkinson Miller’s Lab: Karen Herman
pCloud: Lisa Tonjes Moritz Photomyne: Jean Gerding ShotBox: Ann Matuszak SmugMug: Kaydin Carlsen
Marketplace SWAG BAG & DOOR PRIZE SPONSORS Thanks to the following companies who provided a give away for attendees. Pixellu SmartAlbums Pixellu SmartSlides Cathi.nelson.com Joyful You, Joyful Business My Workflow Studio The Swedish Organizer Archival Methods Nixplay Joy E-Z Photo Scan DAM Useful Publishing APPO Darla DeMorrow, Heartwork Organizing Mollie Bartelt, Pixologie
Acknowledgements WELCOME ATTENDEES We are thrilled to welcome 195 Attendees, Speakers, Sponsors and Exhibitors to Raleigh! Laura Abell Elizabeth Ackermann Rachel Arbuckle Natalie Avery Kathy Baldridge Dan Baldridge Cathy Bauer Gretchen Bender Lisa Bianco Angela Blauvelt Martha Blumenthal Janet Blunt Betsy Bond Jodi Bondy Marie Booren Tammie Brady Patricia Braun Marci Brennan Valerie Bresiger Amy Brooks Hoffmann Susannah Brown Cindy Browning Lisa Brueggemann Judy Bujold Jenn Bull Molly Bullard Lida Bunting Gabriela Burgman Kerry Butkovich Sharyn Campbell Kaydin Carlsen Heidi Clarke Kc Coolbaugh Holly Corbid Susan Costello
Cita Sue Cox Sylvia Cuillo Darrell Davis Sheila DeHart Jane DeLong Darla DeMorrow Linda Deppa Isabelle Dervaux Lynn Douds Eileen Dougherty Michele Doyle Marie Drab Jen DuBois Ryan Ducie Wendy Eden Paul Einarsen James Escobar Glenda Evans Martha Garcia Jean Gerding Beth Gibson Lilja Marion Goosen Philip Griffith Susan Griffith Jerry Grossman Caroline Guntur Annie Harris Amira Hemme Maryann Henderson Karen Herman Jenny Herrero Nancy Hilbert Bonnie Hillman Shay Candace Hires Teresa Hnat
Amy Hoogervorst Patty Hopp Karen Hornseth Sherra Humphreys Becky Hussey Kate Jacus Sherrie Jenkins Christie Johnson Tamera Kapaun Nick Kelsh Shellie Kendrick Chad Kendrick Trish Keogh Julie Kessler Lara Knight Lori Krause Kristin Krebs Alyson Krogh Peter Krogh Patsi Kugler Lisa Kurtz Rachel LaCour Niesen Amy Langlois Jenny Larson Will Lee Deborah Lindsley Richard Lippert Troy Lippert Lisa Luken Amanda Lundrigan Emily Maiocco Jim Malcom Gabrielle Marino David Martinson Ann Matuszak
Acknowledgements Nancy McFarland Lynda McFaul Stephanie McGrath Tavner McKelley Martie McNabb Dorothy Merchant Dionne Merriott Billie Meyers Patricia Michaud Toby Anne Milstein Pepper Mintz Ken Miura Deronda Moore Julie Morris Karen Mujica Jodie Nelson Cathi Nelson Larry Nelson Laurie Neumann Rich Nielsen Andrew Niesen Stephanie Norman Susan OKeefe Caren Osborne Marianne Paker Janine Perkal Jane Pollak Adam Pratt Kathy Robinson Kathy Rogers April Rosen Nadine Sachs Kevin Salley Jamie Schmidt Karen Schuenzel Judy Schuette Rebecca Seiner Dana Shore Andrea Sims Kathy Solka Chris Southard
Connie Springer Kristy Stephens Elizabeth Stewart Julie Stipe Kathy Stone Danielle Studer Lisa Tanis Sherri Taylor Hazel Thornton Sue Thornton Mary Anne Threadgold Karen Tipton Lisa Tonjes Moritz Kathy Tores Teresa Townsend Michelle Tramantano Sue Triggs-Rhuda Dorothy Tucker Diana Uricchio Faith Van Wart Beth Verdun Erin von Holdt Alicia Wagner Cathy Wallin Cheri Warnock Mollie Wasserman Thomas Watson Jessi Watson Tamara Wawrosch Kinn Webb Robert Webb Marci Wilkinson Sandra Williams Andi Willis Maureen Wilson Teri Winfield Lisa Winningkoff Laura Winter Laura Woolsey Revella Wreden Christy Wright
Maria Wright Jill Yesko Ann Zanon
Acknowledgements VOLUNTEERS “Great things are brought about, and burdens are lightened, through the efforts of many hands anxiously engaged in a good cause.” ~ Russell Ballard Thank you to our amazing volunteers. We couldn’t do this without you! Conference Manager: Caren Osborne Special Assistance: KC Coolbaugh, Kathy Stone Buddy Program Coordinators: Lisa Bianco and Lisa Luken Volunteer Team:
Lisa Tonjes Moritz
Amira Hemme
Susan Griffith
Philip Griffith
Jenny Larson
Sue Thornton
Kathy Rogers
Judy Bujold
Laurie Neumann
Lisa Brueggemann
Dionne Merriott
Sheila DeHar
Marci Brennan
Maureen Wilson
Karen Tipton
Susan Costello
Ann Zanon
Marion Driedger
Janet Blunt
Kate Jacus
Cindy Browning
APPO.ORG