inFOCUS by APPO by Association of Personal Photo Organizers

inFOCUS APPO’S MAGAZINE FOR PHOTO ORGANIZERS

SUMMER 2015

Welcome | SUMMER 2015

Welcome! Our local paper has been running a series of cartoons about the joys of summer and one quote I especially like is this: “Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language.” ― Henry James. I agree, there is something about a summer afternoon that encourages me to sit out in my back yard, under a tree and while away the hours reading and browsing the Internet on my iPad. Our summer edition of InFocus is full of articles you can read at the beach, in your back yard, at the pool, on a road trip, or at your desk. I hope you can find some quiet time in the coming weeks to sit back and enjoy the articles we have compiled for you! We are especially excited about this edition as we share real life, relevant articles for anyone who loves photos and the stories they tell. You won’t want to miss APPO member, Laura Woolsey’s, photo organizing project overview, from start to finish. Just wait until you see the after photos! I am also heading out on a road trip, thanks to photo organizing software company, Mylio. They are sponsoring three regional training events in San Francisco, Boulder, and Chicago. These full day sessions are free, include training by myself, and certified APPO members. You can learn all about how to register in this edition. Additional articles include 7 ways to not get off track this summer, working with water-damaged photos, and the do’s and don’ts of selecting music for your video slide shows. Last of all, I want to encourage you to head over to the new Save Your Photos website. Many volunteers spent countless hours updating the site and we want you to join and become part of the Save Your Photos Alliance. Also, consider hosting you own Save Your Photos Day, everything you need to know is included in our event kit, which you can download free! This is an important subject as we watch people’s homes destroyed by fires, floods, and tornados. Our goal is to educate people on how to be prepared before a disaster strikes so they won’t lose their priceless family photos. Happy Summer and I hope to meet many of you this September at one of our regional training events!

inFOCUS

APPO’S MAGAZINE FOR PHOTO ORGANIZERS

Lisa Kurtz PRODUCTION DIRECTOR Janet Blunt CREATIVE DESIGN CONTRIBUTORS Nancy Carr, Amanda Eddy, Nick Kelsh, Jenn Lee, Mara Morrison, Jo Myers, Cathi Nelson, Kathy Stone, Maureen Taylor, Laura Woolsey

Cathi Nelson FOUNDER

Lisa Kurtz FOR INQUIRIES, please visit www.appo.org or call (860) 904-5365 ext. 101

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DIRECTOR OF OPERATIONS

photograph by Nick Kelsh

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Contents 38

12 44

Issue 04 Summer 2015

FEATURES 06_Getting Started with Mylio. By Nancy Carr 12_ Ultimate Organizing An organizing project from start to finish. By Laura Woolsey 16_Learning in Community Regional training opportunities with APPO & Mylio. By Cathi Nelson

TIPS & TRAINING 38 _Paying the Piper Frequently asked questions about using music in your slideshows. By Amanda Eddy 40_ Unique Treasures Dealing with early photographs in family collections. By Maureen Taylor 44_ Flood Waters Working with water-damaged photos. By Kathy Stone 56_ Let’s Build on our Momentum How to get involved in Save Your Photos Day this year. By Cathi Nelson 58_Planning Your Event Consider the 5W’s for organizing your SYPD event. By Jo Myers & Mara Morrison

IN EVERY ISSUE 18_7 Ways Not to Get Off-Track this Summer. By Coach Jenn Lee.

22_Summertime Hues. By Photographer Nick Kelsh.

Features | TOOLS OF THE TRADE

Getting Started with Mylio BY NANCY CARR

Mylio is a tremendous asset to your business. Once set up, it can save you thousands of hours of time organizing and backing up your client’s digital photos. It also allows you to do “remote organization” which saves you time traveling back and forth to your customer’s location. Personally, I dreaded organizing and backing up my large photo collection. It took endless hours of work to ensure my photos were safe and secure. That all changed when I began using Mylio. It’s turned a time-consuming task into a completely automatic process, saving me time and worry about my precious memories. Mylio has also allowed me to start enjoying my photos like never before. My phone now holds every photo I’ve ever taken, allowing me to share them with friends and family. And every time a new device comes on the market, Mylio allows me to unregister the older device and replace it with the new one. Simple! If you follow these simple steps, you’ll begin to enjoy the freedom and security of having your personal photos, and your clients’, organized. Now let’s get started!

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1. Gather your devices. Desktop computer, laptop, iPhone, iPad, Surface tablet, wherever you want to show off your pictures, get those devices together so you can take care of them all at once.

2. Check your wireless connection. Mylio talks to your other devices when they’re all connected on the same network. Make sure that all of your devices are logged onto the same network before starting to import pictures. This will allow any imports you make on any of your devices to populate across to your other devices.

3. Install and download Mylio on your primary computer. On your desktop or laptop computer, head to mylio.com/getmylio to download Mylio. You’ll be asked for your name, email, and to create a password. Click the blue “Have a referral or activation code” link at the bottom and enter your the activation code you received from your retailer.

Registering sends an email to your account; click through this email to finish your activation. This will return you to the website where you can download Mylio to your computer. The first time you open the Mylio app, you will see the Welcome screen. Click the “Sign In” button on the bottom left and use the email and password you just created to start using Mylio.

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Q: Do you have room for ALL y

YES Great! Let’s get started! Q: Are your photos in one master “photos” or “pictures” folder?

YES

Import your photos using “Watch”. Watch leaves your photos where they are on your computer preserving your personal folder organization. Watching the top “photos” folder adds that folder and all sub-folders and photos to your Mylio library.

Import your photos using “Move” or “Copy” to add your various folders and picture files to the Mylio Pictures folder. Using “Move” moves the folder from its original location to a Mylio Pictures folder. “Copy” makes duplicates of your photos in the Mylio Pictures folder. Please note that copying photos will take up twice the space on your hard drive.

4. Okay, now let’s start gathering your photos. QUESTION: Are the photos located on your computer or on an external USB hard drive (HD)? It doesn’t matter to Mylio where you keep your photos – whether they are on a HD or computer. If you have lots of folders, start by creating one master folder and move all your other folders into the master folder before you begin to import. This might be a good time to purchase a new external HD– You can buy a 1 TB as low as $49 and it can free up computer space! Now it’s time to import. There are three choices for importing folders full of photos:

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your photos on your computer?

NO Wow! You must be an avid photographer! Q: On your external hard drive, are your photos in one master “photos” or “pictures” folder?

YES

Import your photos using “Watch”. Watch leaves your photos where they are on your external drive preserving your personal folder organization. Watching the top “photos” folder adds that folder and all sub-folders and photos to your Mylio library.

If you only have a few folders, you could watch them individually. But if you have a lot of folders, it is easier to create a master photos folder and move all your other folders of photos into the folder. Watching the top “photos” folder adds that folder and all subfolders into your Mylio library. Import your photos using “Watch”. “Watch” leaves your photos where they are on your external drive.

WATCH: Import your photos using WATCH leaves your photos where they are on your computer or external USB hard drive, preserving your personal folder organization. Watching the top “photos” folder adds that folder and all sub-folders and photos to your Mylio library. MOVE: Import using MOVE physically moves the folder from its original location to a Mylio Pictures folder COPY: Copy makes duplicates of your photos in the Mylio pictures folder, leaving the original folder intact. This will take up double the space on your hard drive so be sure you have enough room. Otherwise, use WATCH or MOVE. You’ll immediately notice Mylio begin to populate with your folders full of pictures. The time to import can vary based on number of pictures and file sizes.

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5. Add your phone and tablet. The easiest place to start your image gathering is on your iPhone or iPad. Start with the Apple App Store or the website (for Surface tablet) to download the Mylio app on your other devices. “Sign in” to Mylio – on your first sign in, Mylio will ask if you want to watch your camera roll. Say yes! All of your photos will be imported, and any new images you take with your phone or tablet will automatically be added to Mylio.

6. Protecting your photos by adding a backup drive. Mylio always recommends protecting your original photographs. This means multiple full-resolution copies of your photos, stored on multiple drives, kept in multiple locations. Once you set up protection, Mylio automatically backs up all your original photos every time the application is running on your computer and devices. Any time a new original photo is added to your Mylio library, a copy will be added to your backup drive.

Follow these simple steps to set up your external USB hard drive as a back-up device for your Mylio account. (This doesn’t increase the device count on your Mylio subscription, so we encourage you to have several HD backups.) 1. Set up an external USB hard drive to store full-resolution copies of all your photos. 2. Look under the File menu on the top panel of your computer and you’ll find direct commands for doing this task.. 3. Click on “Add Removable Device…” and a window will appear with the name of the HD connected to your computer. Click CHOOSE.

7. How syncing works. As you begin to import photos, Mylio will automatically sync pictures to your registered devices any time the Mylio app is running on those devices and they’re on the same Wi-Fi network. Mylio will also help you use your storage smarter by automatically sizing each photo based on storage capacity. Thumbnails and previews also work to help you show off your photos without taking up too much space. You can even choose the size of photos you want on each device. For example: • • •

Full sized original on your computer and back up drive; Editable previews on your tablet; Thumbnails on your phone.

Mylio will let you import, view, and edit offline, then automatically sync all the changes you made once your devices are connected again.

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8. Importing new photos. You can import photos directly from your camera’s memory card into Mylio. With your camera attached to your computer, or your camera’s memory card in your computer’s card reader, go to “Import”. A new window will open and the top choice should be your camera. Mylio will take you step by step to choose which existing (or new) folder you want to copy your photos into.

Additional Resources. Mylio support is always here to help you with the initial start up – just go to Mylio.com/support and click on “Getting Started.” You’ll also need to ensure your computers and devices are running the latest operating systems: • • •

Mac OSX 10.8 or later Windows 7 or 8 iOS (iPad, iPhone) iOS 7 or higher

Mylio is sponsoring the current APPO regional training days with detailed Mylio instructions and support. Attendance is free and open to all members. So far, we’ve trained in Hartford, CT and Fairfield, NJ. We’ll be coming to Berkeley, CA on 8/27, Chicago, IL on 9/10, and Boulder, CO on 9/17. I hope to see you there. Last, but not least, The Official Guide to Mylio is now available on Amazon or Barnes and Noble. I downloaded the guide to my iPad and it’s the best resource for understanding all the features within Mylio. I find it a valuable resource for learning about new features and troubleshooting when I need help. Check it out. For only $9.99, it’s a great deal!

NANCY CARR, Mylio Marketing Director, has over 20 years of experience as a marketing and communications executive in the technology, graphic design, and photography industries. Nancy currently runs the marketing, sales and training programs for photo specialty retailers and the APPO. Prior to Mylio, Nancy held the position of worldwide public relations manager at Kodak. While there, she implemented global strategic communications programs. Prior to Kodak, Nancy was marketing manager for Nikon and launched Nikon’s digital camera business. She ran the advertising, communications, events, trade shows, and channel marketing programs for the company. Previously, Nancy was a marketing manager for Apple. While there, she won an Apple’s award for creating a winning channel program for retailers. When not at work, her true love is behind the lens. Nancy’s variety of positions at photography and technology companies have enabled her to travel the world and capture incredible images across the globe. Nancy also runs her own photography business and spends much of her free time photographing landscapes, weddings and portraits.

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Features | PHOTO ORGANIZING

An organizing project from start to finish BY LAURA WOOLSEY

Ultimate Organizing

inFOCUS SUMMER 2015

In a private APPO member group, I recently posted photos to celebrate the completion of my client, Ann’s, large photo project…

“I am doing a happy dance tonight—these seven beautiful Legacy Boxes represent the culmination of 8 months of organization work for one client, digital and print. The divider cards match what has been organized in Mylio. It’s a complete and perfect system for preserving an entire lifetime of photos!” When you have a VIP client like this who wants a completely organized lifetime of printed photos, how do you provide them with a matching digital system that will make this archive meaningful and bring their photos back into their daily lives? Scanning the photos is a great start, but the ultimate solution requires something that allows you to organize the resulting digital files into specific events while also adding keywords and other metadata. The client must have a way to easily access, search, and share their photos, using a tool that is simple to learn, yet powerful enough to meet all of these needs. After learning about and experimenting with Mylio, I realized it was the perfect answer for Ann and her family and met all of my criteria for a great answer to these problems. Her goal was to be able to share her photos with her children in a format they would actually want to use instead of being hidden away in albums or even beautifully organized boxes on the shelf.

1. Set up Mylio. I created a Mylio Advanced account for Ann (with her permission and billable to her), added my computer as a device on her account, and imported all of her folders of scanned photos to it, all on my own computer. These folders had already been organized by decade, then by year, then by specific events (although this could have easily been done in Mylio), and they imported straight into Mylio with the exact same folder structure. After the import, I used the metadata features to modify the keywords, titles, captions, file dates, and file names of all files. Working remotely with Ann, I was able to access her computer to install and log in to Mylio, and the seamless process of transferring all of the files from her account onto her computer began. 2. Add all of her digital photos and her children’s digital photos to include in Mylio. I personally met with each of Ann’s three children to gather hard drives, cds and dvds, media cards, iPhoto libraries, Facebook logins, and (gasp!) more prints. Using Mylio’s automatic organization features, I was able to import these digital files into the account with great ease, combine newly scanned photos with existing events that they matched, and file away the new prints into my boxed system.

3. Teach Ann and her family how to use their Advanced Subscription. With my guidance, Ann now has all of her children using Mylio on their own computers with one account to see only the family photos they wish to see. One child has a complete set of originals so the files are remotely stored and safe, and the other children just access the photos that relate to them by selecting the folders and requesting originals. I’ve shown each child how to manage his own digital collection under his own main folder (including Facebook photos!), while photos that pertain to the whole family, such as vacations, are easily moved into the family folders and combined together to tell a complete story. One beautiful example of Mylio’s sharing feature is when Ann’s father had an 80th birthday celebration. Her daughter did not have the original files yet on her computer, but by logging in to Ann’s account from her own computer, she was able to search by the keyword “Grandad” to create an album and then request the original files from that album so she could create a slideshow the night before the big event – all in a matter of a couple of hours. Ann was also able to easily locate a photo of each individual

Mylio (http://www.mylio.com) offers a software that brings it all together on multiple devices and computers and has become my technology tool of choice! Here are the 3 steps I used to help Ann achieve ultimate digital photo organization:

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family member with Grandad, export and print them out, and use them as placecards for the birthday dinner celebration. Her family loved the personal touch and even requested copies of the photos from the slideshow. The possibilities for these types of projects are endless, and are what make all of this effort and expense so priceless to the client. Although Ann and her children could maintain the system themselves, I expect that I will continue to handle all their photo needs because she is delighted with the quality of my work and fully understands the value. I am certain there will be future design projects and premium albums that will require my expertise, and I will be able to stay connected to my client’s Mylio account and access the photos remotely at any time. Managing a client’s digital photo collection will continue to keep photo organizers connected with these VIP clients for years to come! Although it can be mind-blowing to evaluate and wade through the tools that are available to photo organizers, I have had great success using Mylio as my go-to, cross-platform solution to bring the digital and physical photo worlds together and create photo nirvana! We have an exciting future in front of us and I’m happy to be an APPO member and use industry partners whenever I can. The team at Mylio continues to add new features all the time and has been very responsive to my suggestions as a photo expert with a unique background in software development. I’m excited to see how Mylio can continue to help my business be more and more successful!

Laura Woolsey is the owner of Memory Forward (http://www.memoryforward.com), based in Austin, TX. She graduated with a Computer Science degree and has over 15 years of experience programming software and working with database technologies. Combining that experience with a lifelong passion for helping her family with photo and other organization projects, she brings a very unique perspective to her clients and specializes in helping them organize, scan, and manage their large photo collections using the most appropriate software for their needs. Laura has been married 6 years and loves documenting and preserving memories for her own family, including her two young daughters.

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Features | PERSONAL DEVELOPMENT

Learning in Community Regional Training with APPO & Mylio BY CATHI NELSON

For many years, I was a solo entrepreneur working from home day, in and day out, building my photo organizing business. What I often longed for was a community of like-minded people who I could bounce ideas off, ask questions, share success, and failures and learn business strategies. 16

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In talking with many of our APPO members, I know they have a similar longing. This past year, APPO members in different communities have started to meet, some monthly, some quarterly. I have been thrilled to watch these informal gatherings, knowing they are important for the growth of the APPO community and profession of photo organizing. Our annual conference offers an amazing opportunity for our members to meet and grow but I have always known that is important for members to connect more than once a year. One of my goals has been to travel to different regions and host one day training events but unfortunately, the cost of travel and renting a facility has made this dream unattainable. That was until I was having a conversation with Theo Vaskevitch, one of the executives at Mylio. The customer support team at Mylio works diligently to support APPO members looking for a solution for their client’s digital photo collection. Through their interactions, they recognized a need for hands on training. As we discussed a way to implement this, I also explained that our members need business building training. Together, we brainstormed a series of regional training meetings, sponsored by Mylio but with an agenda that fulfilled both requirements. Training on Mylio and a chance for APPO members to network, ask questions, share their success and failures, and learn business-building tools. We hosted our first event in New Jersey, June 25th, and had this feedback, “When I registered, I didn’t know what to expect but I knew it would be an energetic and motivating day - and it was.”

The agenda for each event will be similar and include small group networking, Mylio training and business training by a local certified APPO member. Once you register, you will receive details on how to prepare for the event, including downloading your free one year subscription to Mylio (value $250) and a link for a free eBook, The Official Guide to Mylio: Mastering the Next Generation Photo Management System (value $10). Here are the details for each event: Thursday, August 27th Location: Looking Glass Photo & Camera Berkeley, California APPO Member Guest Speaker: Nikki McKenna Training Topic: How to organize 10,000 images for Story Telling Register here: APPO Mylio Training Northern California Thursday, September 10th Location: Hilton Chicago/Northbrook APPO Member Guest Speaker: Jenny Larson Topic: Secrets to a Successful Business - Client Management & Referral Register here: APPO Mylio Training Chicago/Northbrook Thursday, September 17th Location: Boulder Digital Arts, Boulder, CO APPO Member Guest Speaker: Julie Kessler Topic: How to be a full service business through outsourcing Register here: APPO Mylio Training Boulder

AGENDA Morning Session: APPO Growth Strategies 9:00 - 9:15: 9:15 - 10:30 10:30 - 10:45 10:45 - 12:00 12:00 – 1:00

Introduction - Cathi Small Group Exercise Break APPO Training (Varies by location) Lunch

Afternoon Session: Mylio Digital Photo Organizing 1:00 - 3:00 Mylio Overview (Hands-on) 3:00 - 3:15 Break 3:15 - 4:15 Remote Organizing/ Small Group Practice 4:15 – 5:00 Mylio Support Call with HQ (via Zoom)

I am excited by this opportunity to provide you with innovative technology training and business building strategies taught by successful, certified photo organizers. These events are free and open to anyone interested in photo organizing; you do not have to be an APPO member to attend. For those of you wishing we had something close to you, this is a pilot program and based on the success, we may add further locations in the future.

Thus, I am excited to invite you to register and attend one of our three all day training events in the following locations: Northern California, Boulder, CO and Chicago, IL. If you live at a distance, consider gathering a group of APPO members for a road trip or book a flight and join us for the day!

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In Every Issue |

COACH JENN LEE

7 Ways NOT to Get Off-Track this Summer BY COACH JENN LEE

“IT’S SUMMER! NO ONE IS INTERESTED IN BUSINESS RIGHT NOW.” Huh, where did you get this idea? It’s simply not true, yet I bet many of you think it is and it’s going to cost you big time in your business. I have a few strategies for making the next few months profitable and purposeful. First things first, get this crazy notion that no one does business over the summer out of your head. The more you say it, the more you convince yourself and others that the summer is not the right time to do business with you. The fact is, people use this extra time off to reconnect with their families. They are prime to see the value of prolonging this feeling through photos and storytelling!

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Business opportunities occur year round. Instead of giving yourself permission to slack off during the summer months, here are seven ways to leverage your time in ways that will draw more business to you.

1. Balance Vacation Time Plan your vacation time accordingly. If you’re taking a long weekend or a stretch of time off, schedule the SAME workload around it. You may have to get up earlier for a week or work through one weekend to take the next off.

2. Get Creative with Pitches Use the fact that people are taking time off (and they’re trying to cram in more, too) to go on vacation. They’re taking pictures WWand can come back to an organized system to upload their photos to. Take their worry away and increase your long-term value by providing a recurring solution for organizing their vacation photos.

4. Take an Assessment The summer is a great time to assess your photo organizing business. Did you meet your first and second quarter sales goals? Is your business on track to meet its year-end sales goal? Are you managing your time well? Take a step back and evaluate your business. Tweak areas that require improvement. Or hire a business coach or consultant who can help you take your business to the next level.

5. Brainstorm for New Ideas Summertime can bring out your “inner child” who wants have fun in the sun. Use this to your advantage and schedule a weekend brainstorming session. You may even invite a few of your closest colleagues to participate – assign one person to keep track of the ideas. Once ideas are exhausted, evaluate them to find those hidden gems that you can use in your business right now.

3. Create a Summer Promo

6. Take Advantage of Competitors’ Laziness

Consider creating a summer promo that fits right into their activities. For example, family reunions are huge in the summer because kids are out of school and it’s easy to get everyone together. You could create a ‘Scanunion’ promo, encouraging them to have their families bring their best photos, rent a photo scanner, and scan for all to share! Get creative and stand out from the crowd.

While your competitors are sipping margaritas on the beach and reading the latest romance novel, you can take advantage of their laziness by connecting with clients and potential clients through email marketing and social media. Hold a photo contest to gain new followers and likes and engage your current community. Use the power of social media to drive traffic to your website and business.

7. Swim with the Sharks! Sharks in the Shark Tank that is, or hang out with Marcus Lemonis from The Profit or marvel in how Gordon Ramsey turns a disastrous restaurant into a five star dining experience. Take this time to catch up on these entrepreneurial TV shows (Netflix rocks!) and others that may inspire your next big marketing idea.

See, it’s not hard to focus on your business during the summer, right? Getting off track and checking out during the summery months is not an option for those who want to dominate their photo organizing business. If this article has left you feeling like you can’t enjoy the summer, call me. You can’t allow temptation and excuses to lure you away from your business. People want your help organizing their photos. Let my rock star team plan and execute a business and marketing strategy for you that will have you working year round, with short breaks in between.

National Speaker, Small Business Consultant and TV Contributor COACH JENN LEE is on a mission to get America’s business owners back on track, moving forward and making REAL money! Obsessed with helping entrepreneurs with sales, marketing, branding and social media strategies, she is unapologetic with her straight forward “lets get this going right now” approach. Right to the point with a good dose of humor, Jenn’s go-getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show. A regular guest on BLOG talk radio shows, Jenn has been featured in publications such as Redbook, MoneyWatch, Entrepreneur and SUCCESS Magazine. She has also been recognized as A Woman to Watch by Orlando Women’s Magazine.

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In Every Issue |

PHOTOGRAPHER NICKLSH

Got the

summertime

hues BY PHOTOGRAPHER NICK KELSH

In Every Issue |

inFOCUS SUMMER 2015

PHOTOGRAPHER NICK KELSH

ummer’s a wonderful time to get outside with your camera and shoot what I like to think of as photographic sketches. The late day – and early morning – light is a gift from the photographic god’s. Take advantage of it. When the light is beautiful, find an excuse to get away from those annoying relatives. Hey, you’re a photographer! I actually stood about forty yards away from my niece when I shot this picture but I used a ridiculously long zoom lens built into an inexpensive point-and-shoot camera. (A Samsung Galaxy camera). I had little faith for high quality here but was amazed when I saw this picture. It’s not perfect, but it was taken with a camera that fits into my pants pocket. The long zoom lens gives picture this “compressed” look. Oftentimes, it’s why professional photographers use telephoto lenses in the first place. I could have stood ten feet from her to take this picture but I wanted the look of a zoom lens.

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PHOTOGRAPHER NICK KELSH

s a visual exercise at grandmaâ&#x20AC;&#x2122;s house I started putting together photographs that had a touch of red to them â&#x20AC;&#x201C; and sometimes more than a touch of red. It's hard not to push the button when you see that many strawberries, but even a pair of old worn sneakers on weathered wood next to some red knee socks makes for a compelling image and all three of the photographs are held together on one page simply by color regardless of subject matter.

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In Every Issue |

PHOTOGRAPHER NICK KELSH

Two very different situations

but notice how both featured boys are practically in exactly the same spot in the two photographs. Notice how the rocks in the fishing picture echo the space on the table where the baseball trophies are. Itâ&#x20AC;&#x2122;s always a good idea to guide your readers eyes to your subject with composition and converging lines. (And it never hurts to keep your subject out of the middle of the frame.)

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In Every Issue |

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PHOTOGRAPHER NICK KELSH

very season has its own gastronomical delights and summer is no exception. Even a Fourth of July detail of forks and napkins says something about how we spend our leisure time at this time of year.

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In Every Issue |

PHOTOGRAPHER NICK KELSH

Whether I’m in the big city or in the country... I never tire of going for a ride in my car and shooting architectural details. Cloudy days seem to be very photographer friendly for subjects like this. I shot both of these pictures in the middle of the day— clouds soften everything and let saturated color come through.

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In Every Issue |

PHOTOGRAPHER NICK KELSH

I was on

the tenth floor of the hotel balcony when I noticed Anne and the boys going for a little ocean walk. I used the longest lens I could â&#x20AC;&#x201C; 200 mm â&#x20AC;&#x201C; and intentionally put them off center to say something about how small we people are in this great big world. And how important it is that we stick together.

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PHOTOGRAPHER NICK KELSH

As we were driving home from grandmaâ&#x20AC;&#x2122;s house before the sun came up, I pulled the car over to record the fog. The picture has lots of digital noise, but the color certainly captures the feeling of the early-morning aloneness. Everyone else in the car was asleep. Both of these pictures were taken with my iPhone. I actually used a special app for the fireworks photographs called Manual Camera. It allowed me to manually focus and change my camera settingsâ&#x20AC;&#x201D;sort of. I also put my iPhone on a tripod using a special little iPhone tripod bracket.

Next stop, fall. NICK KELSH is a nationally renowned photographer and the author of nine books, including the bestselling Naked Babies and Siblings. He has appeared numerours times on Oprah and The Today Show. Nick lives in Philadelphia with his wife, Anne, and is the father of three sons. For more information visit www.howtophotographyourlife.com.W

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In Every Issue |

PHOTOGRAPHER NICK KELSH

It’s the picture party of the year! LIVE! September 24 – 27 • Buckhead, Georgia

It’s a three-day photo extravaganza bringing scrapbookers and photo organizers together for a weekend of creative work and learning. You’ll get a chance to hear from: Glen Meakem Forever Founder & CEO Tory Johnson #1 NYT best-selling author

PLUS!

A special appearance from the founder of APPO! Cathi Nelson will be talking about organizing and making money doing what you love. Visit foreverlive2015.com for the full list!

Visit beautiful Buckhead, Atlanta, September 24â&#x20AC;&#x201C;27! Check out our website for more details and to purchase tickets!

foreverlive2015.com

All this and more! Crop & Creative Time Featuring challenges and activities from pixels2Pages! Digital and traditional scrapbookers are welcome!

Gala Dinner With great food, dancing, and entertainment!

Goody Bag Full of digital art, discounts, and more. Worth over $200!

Tips & Training |

YOU WERE ASKING

Frequently asked questions about using music in your slideshows.

BY AMANDA EDDY

Paying the Piper 40

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We all know that finding the perfect music track for your video slideshow is an important part of the creation process. But licensing music and finding great songs that you actually want to listen to (and your clients will enjoy) can be a bit tricky and sometimes expensive. That’s why we include a royalty-free music library in all our ProShow slideshow products. Inside ProShow Gold 7, ProShow Producer 7, and ProShow Web, you’ll find hundreds of songs that have been licensed to use both personally and commercially. When a job calls for a specific song, we turn to the folks at SongFreedom. Not only do they have great licensing rates, but they also offer a wonderfully diverse and contemporary selection of relevant music from artists you’ve actually have heard of (Etta James, Lady Gaga, Frank Sinatra and more). With all the questions that surround licensing music for use in video slideshow productions, we rounded up some frequently asked questions we get about using music in slideshows. 1. I paid 99 cents for my song on iTunes, does that give me the rights to use it in my show? When you download a song on iTunes, you are purchasing the right to listen to the song, not to use it in a commercial or even personal way outside of the scope of just listening to it. There are typically multiple owners of a song. Usually, there are multiple writers, and even multiple labels, involved when it comes to the recordings and compositions. To use a song, you must obtain permission from all of the owners, which is not easy to do. That’s why there are so many licensing companies and sites out there, they do this work for you and then you’re able to simply purchase the song to use in your show.

2. What if my client wants a very particular song in their video and it’s just not available to license? This, of course, happens. If you can’t find the song through a licensing site like Song Freedom, then let the client know it’s not available to license, but that you’d love to help them pick a song that would work equally as great in their video. Keep a list of go-to substitute songs that you can send clients links to listen to. This is a great alternative and most people are happy to oblige. 3. But I’m just making a show for a client to play in their home, do I still have to use royalty free? Yes, you really should. Obviously, the record labels aren’t going to be lurking around in the privacy of your client’s home, but you never know where a video will end up once you hand it over. If you make it a practice to always use songs you have the rights to use in your slideshows, you won’t have anything to worry about. 4. Licensing songs for each slideshow I make is way too expensive, are there any alternatives that are free? Like I mentioned before, if you’re already using one of our ProShow products (version 7 and above), each one includes a royalty-free music library with songs that you can use in slideshows you sell to clients. There are also a ton of other free resources out there, even when creating slideshows for profit. Vimeo offers a music library where you can download free MP3 tracks to use in your projects. Be sure to read the licensing terms for each song, many are offered free to use for personal or commercial use as long as you credit the artist. Others don’t require the credit at all. A few of my favorite tracks are ‘Quirky Little Love Song’, ‘Be Free’, and ‘Live in a Dream’.

The Free Music Archive is a site that has tons of tracks that you can download for free. Use the Genre search to find what you’re looking for as the options are somewhat overwhelming. Again, read all the terms before you use anything in a video, but most of their songs are free to use for both personal and commercial use. YouTube Audio Library is a collection of songs you can download for free and use in your slideshows (Remember, read the terms of service!). There are some great options there, a few of my favorites for slideshows are ‘The Bluest Star’ and ‘As We Go’. Hopefully this has cleared up some questions you have about using music in your slideshows. We run into the exact same issues and concerns ourselves, so you’re not alone! For more information about this subject, I found this article on the ReelSEO site to be very informative, here’s a link to check it out: http://www.reelseo.com/ copyrighted-music-in-video/

Amanda Eddy heads up the marketing, PR, and events efforts for Photodex Corporation. For the past 12 years, she’s worked with ProShow users around the globe to help them tell powerful stories through the medium of multimedia. She’s passionate about photography and lives in Austin, Texas with her husband and two crazy cats. For more helpful tips about ProShow and making slideshows, visit her blog at http://www.proshowblog.com.

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TECHNIQUE

Unique Treasures Dealing with Early Photographs in Family Collections BY MAUREEN TAYLOR

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Tucked away in family collections are stunning examples of early nineteenth century cased photographs. At almost every lecture, someone approaches me with a question about a small box or book like item they found in with the family photographs. Typically three types of images were placed in cases: daguerreotypes, ambrotypes and tintypes. Occasionally paper photographs were placed in cases. Cased images generally have several parts-- the case, the image, the cover glass, a mat that creates a frame around the image and something called the preserver. It is a thin strip of metal with a paper seal that creates an airtight fit of the various pieces. While the glass protects the surface of the image from abrasion, the preserver prevents environmental pollutants from contaminating these images. While the impulse to take these images apart is strong, itâ&#x20AC;&#x2122;s best to leave them intact in the case. You can permanently damage or destroy an image by taking it out of the case. Hereâ&#x20AC;&#x2122;s how to recognize what type of image is in the case:

1. Daguerreotypes The first daguerreotypes appeared in America in 1840 in the hands of Francois Gouraud a contemporary of the inventor, Louis Daguerre. Gouraud traveled throughout the United States giving demonstrations on how to create a daguerreotype, the first photographic image. A daguerreotype is a sheet of silver coated copper covered in light sensitive chemicals and exposed to light. They are instantly recognizable because of the highly reflective nature of the image. In order to see them, hold the case at a forty-five degree angle. The resulting portraits were initially crude but miraculous. Never before had individuals seen such a clear and often unflattering portrait of themselves. Daguerreotypes came

in variety of sizes from a Mammoth plate (8 1/2 inches in height) to the small ninth plates (2 1/2 inches in height). They were commonly available to circa 1865. 2. Ambrotypes In the mid-1850s James Ambrose Cutting patented positive images. Popular from the late 1850s to circa 1870, they consist of a piece of glass coated with a photo chemical known as collodion, a mixture of gun cotton and either. This creates a negative image but when backed with a dark piece of cloth or varnish it becomes positive. They were available in the same sizes as the daguerreotype. The best way to identify an ambrotype without taking it apart is to look for missing pieces or holes in the backing material. These dark areas will appear transparent. inFOCUS SUMMER 2015 43

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3. Tintypes The third type of cased photograph resembles a daguerreotype only because it is an image on metal. Unlike the daguerreotype and ambrotype more than one tintype could be made at a sitting. It was inexpensive to produce and took less than a minute to walk out of a photographer’s studio with one in hand. A chemistry professor in Ohio patented the process in 1856 and it survived until the middle of the twentieth century. They are still available at historic sites and reenactments. While the name suggests the metal was tin, it was actually iron sheets initially cut into the same standard sizes to fit into a case suitable

for ambrotypes and daguerreotypes. Other sizes such as “thumbnail” or gem tintypes were introduced later. 4. Carte des visite It’s unclear who invented the small card photographs (2 ½” x 4 ½”) known as carte des visite, but they became popular in 1854 when Frenchman Andre Adolphe Eugene Disderi developed a camera that could take eight pictures in one negative. The resulting prints, mounted to calling- card sized cardboard, began appearing in the United States in 1859. Collecting cards of royalty and other famous individuals became a pastime encouraged by mass production. During the late nineteenth century

various other size card photographs known as cabinet cards were common. Storing Cased Images Ideally images in cases should be stored in individual boxes with reinforced corners. You can purchase these boxes (such as microfilm boxes) ready-made from library and museum suppliers or create enclosures for them from sheets of acid and lignin free heavyweight paper. This four-fold system works well to protect both images in cases and those that lack them. Boxes/enclosures give you the added advantage of a surface on which to write a caption and they protect the case. Placing the caption on the box/ enclosure exterior means you will not

If you have not seen one before, it can be difficult to determine what type of image is in the case. This chart helps at a glance.

Daguerreotype Mirror-like surface

Must be held at an angle to be seen Usually cased

Ambrotype Negative on glass; appears as a positive image Backed with a dark background/varnish Usually cased

Tintypes Negative on iron; appears as a positive image Photo chemicals on iron. Varnished Paper mat or case

Image is reversed* Not reversed* *some photographers had special lens to correct reversal 1839 1854

Image is reversed*

Extremely fragile. Image sits on the surface of the place.

Image can flake off the metal.

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Breakable

1856

Carte des Visite Albumin or carbon prints—photo chemicals on paper Mounted on thin card stock Occasionally found in a case Not reversed

Process introduced to the United States in 1859; available earlier in England Store in polyester sleeves

have to look at the image frequently and can thus reduce wear and tear. Four-fold Storage Box This is a four-fold storage box I made at home using a piece of Bristol board three times the width and length of the cased image. A Velcro strip on the outside tab of one strip secures it together. See instructions below.

Whether you’re gazing at the mesmerizing qualities of a daguerreotype, peering at the glass of an ambrotype, looking at the muted tones of a tintype or the palette of a carte des visite, these family history treasures will capture your imagination and transport you to the past.

Making a Four-fold Enclosure 1. Purchase a sheet of acid and ligninfree card stock from a library supplier or an art supply store. 2. Cut a piece of stock three times the width of the case. Make sure the piece is long enough to fold around the case. 3. Cut a second piece that is long enough to wrap the case lengthwise. 4. Use a piece of Velcro on the inside of one of the outer wraps and seal the stock snugly around the image. I scan all of my cased images at a high resolution of at least 600 dpi Tiff, place them in individual boxes and store them separate from the rest of my snapshots and flat photographs in a larger reinforced acid and lignin free box.

Maureen Taylor is an internationally recognized expert on historic photograph identification, photo preservation and family history research. Sought out by clients all over the world from as far away as New Zealand, her pioneering work in historic photo research is unprecedented, evidenced by her success in solving photo mysteries. The author of several books, scholarly articles and online columns, she appeared on The View and The Today Show for completing Meredith Viera’s family tree. She has been featured in numerous publications including The Boston Globe, The New York Times, Better Homes and Gardens, and was dubbed “the nation’s foremost historical photo detective” by The Wall Street Journal. Visit her on the web at www.maureentaylor.com

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TECHNIQUE

Working with water-damaged photos BY KATHY STONE

Flood Waters

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TECHNIQUE

IN RECENT YEARS, it seems that natural disasters are occurring with great frequency, putting our priceless photographs and albums at risk. Our photos are also at risk from less dramatic events such as broken hot water heaters, leaky pipes, and sewer backups. As Photo Organizers, we encourage people to protect their photos before they are damaged, but this doesn’t always happen. One of the difficulties with waterdamaged photos is that the damage occurs without warning, and work to restore them must happen immediately. We don’t have time to carefully assess the job, schedule the work, and get back to the client. Also, we are often dealing with people at a very stressful time, when their photo collection is only a small piece of the problem they are facing. To help people with water damaged photos, it is important to be prepared in advance and ready to act when disaster strikes. Here are some do’s and don’ts to help you get ready.

1. CONSIDER IF YOU WANT TO WORK WITH DAMAGED PHOTOS.

it is a time-consuming process. Do you have the flexibility with your other clients to drop everything and work with damaged photos? Do you see this as a revenue stream, or a volunteer activity to give back to your community? If you plan on charging for your services, will you charge your usual rates or a special rate? Will you charge for materials? If not, can you get supplies and materials donated, or can your business afford to purchase them? inFOCUS SUMMER 2015 49

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2. BE PREPARED.

Educate yourself in the process of handling water damaged photos. There is no universal method, and your approach will depend on what kind of print you are handling. There are many great resources available that provide you with strategies for handling water damaged photos. Links to resources can be found here: https:// www.pinterest.com/ cropperkathy/savingdamaged-photos/

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3. GATHER THE SUPPLIES YOU WILL NEED. Work tables, blotting paper or newsprint, gloves (latex or nitrile), rubber gloves, a soft brush, containers to hold washing water, distilled water for rinsing clean photos, drying tables or racks, wax paper, freezer bags, plastic bags, garbage bags, masking tape and permanent ink markers (such as sharpies), empty photo organizing boxes or shoeboxes to hold dried photos, and scanners.

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4. CONSIDER SAFETY. Mold begins to grow on photos within 24 hours of getting wet. Wet photos that have dried continue to harbor mold spores. Mold is highly toxic. Also, flood waters are not clean, even though they may appear so. They can contain sewage, chemicals, rotting organic material, and other unknown substances. Always wear gloves and protect your clothing, or wear old clothing that can be disposed of. Use rubber gloves to initially unpack photos from containers that have been, or are, wet and dirty. It is recommended that you wear an N95 respirator mask to avoid breathing mold spores, particularly if you have any respiratory or immune system disorders. Wear goggles to avoid getting airborne mold particles in your eyes. Locate your work area in a dry, well-ventilated area, away from children and pets.

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5. ASSESS WHAT YOU HAVE. Remove loose photos from wet containers and envelopes. First, separate the photos

that have no digital backups or negatives. Clean these first. Remove wet photos from frames, but be sure to scan the photo and frame first in case it is damaged in the removal process. Remove pages from wet albums and remove the plastic protectors from the pages so they donâ&#x20AC;&#x2122;t hold water against the photos. Wet photos must be dealt with within two days to avoid further damage.

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6. CLEAN PHOTOS. Gently brush off dried dirt and dust. Immerse wet photos in clean, room-temperature water, four to five photos at a time. Use a soft cloth or brush to gently wipe mud and debris from the front and back of the photo. Rinse in clean, room-temperature distilled water. Shake excess water from the photo.

7. DRY PHOTOS. Photos can be dried by hanging from racks or clotheslines using plastic clips or clothespins. Clip the

photo in a corner. They can be laid out in single layers on blotter paper (or paper towel without an imprinted design). Depending on the temperature, humidity, and other conditions, this may take 24 to48 hours. Circulate the air with fans to help speed the drying process.

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8. FLATTEN PHOTOS. Layer photos between blotting paper and place under heavy books to apply even pressure

9. SCAN CLEANED PHOTOS. Scan badly damaged photos on a flat bed or with a portable scanner such as a Flip Pal.

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10. FREEZE PHOTOS. If you are faced with a large quantity of water damaged photos and/or albums, they can be

frozen indefinitely to halt further damage until they can be cleaned. Layer wax paper between photos or stacks of photos and album pages, and freeze in sealed plastic bags. Thaw in small quantities before clean

Working with water damaged photos is not a quick or easy task, but it is incredibly rewarding. Being ready to take on the challenge in advance will save you time, and allow you to help people recover their cherished photos when disaster strikes.

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“When we were flooded in High River in June 2013, it wasn’t losing the TV or furniture that bothered us most, it was the memories. We captured our memories in photos and although our thoughts could conjure up moments that were special, losing the physical picture was beyond traumatic to us.” - High River, Alberta resident, Martha Klassen

WHAT NOT TO DO:

1. Don’t dry photos in a place with bright sunlight, wind, or dust. 2. Don’t dry photos in albums, envelopes, or piles. 3. Don’t dry wet photos without cleaning – freeze if necessary. 4. Don’t pry wet or dry photos apart. Soak in water until they separate. 5. Don’t use cleaning solvents of any kind on photos. 6. Don’t use heat sources to dry photos (hairdryer, oven, microwave, etc.)

Kathy Stone, a Certified Personal Photo Organizer, founded Calgary Photo Solutions, to help people preserve their photos and stories, by providing a range of photo organizing services.. Kathy has been helping people organize and enjoy their printed and digital photos for over 16 years. During severe flooding in Southern Alberta in 2013, Kathy saved thousands of photos for several families. She is a Certified Adult Educator, and has provided digital and print photo training to numerous groups and individuals, and spoken to individuals and organizations about the importance of photo preservation. inFOCUS SUMMER 2015 57

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MARKETING

How to get in involved in Save Your Photos Day this year

BY CATHI NELSON

Letâ&#x20AC;&#x2122;s Build on our Momentum Last fall, over fifty Save Your Photos Day events were held throughout the world and thousands of people attended educational workshops and scanning events. This year, our goal is to build on the momentum that has already been created! We hope to have over 100 events and we need your help. There is lots of information in place to support you - whether you plan to host your own event, volunteer on a committee, or attend an event in your area! You can find everything you need on our newly designed website at www. saveyourphotos.org.

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How did the Alliance begin?

What is Save Your Photos Day 2015?

The Save Your Photos Alliance was born out of a meeting at the APPO 2014 conference. One of our speakers, Thad Beeler, was instrumental in creating the National Disaster Photo Rescue project after the devastating tornadoes in Joplin, Missouri. We learned how, since May 2011, a small group of volunteers and countless other individuals, businesses, and groups have rescued, cleaned, indexed, and stored over 35,000 photos and other documents blown from homes and businesses.

An international event held on Saturday, September 26th (or within that date range). Presentations and hands-on workshops provide education and tools for collecting, organizing, and safeguarding photos, documents, videos, and other memorabilia for current enjoyment and in preparation of an unexpected loss from large and small accidents, fire, wind, and water. Each event is unique to the event coordinator and may include free scanning, workshops, and hands-on demonstrations.

On the same panel that day, were APPO members Kathy Stone and Cindy Browning who shared their efforts in rescuing photos after the devastating floods in Calgary. Alberta. Gordon Nuttall of FlipPal Mobile Scanners shared his stories of providing assistance during the floods in Colorado and the clean up after Hurricane Sandy.

How can I get involved?

As we listened, it dawned on many of us that we could make an impact on our local communities by educating them on the importance of rescuing their family photos before a disaster strikes! The Save Your Photos Alliance was created and Save Your Photos Day became our first initiative. Who is the Alliance? We are a diverse group of individuals, companies, and not-for-profit organizations who address ways to educate people on how to prepare before disaster strikes. We are fuelled by our belief that our photos tell the stories of our lives and are worth saving. We have created a website where you will find our mission statement and information about our first group initiative, Save Your Photos Day. How can I join? To join the Alliance, visit our website at www.saveyourphotos.org. Click on JOIN US and complete the form. (There is no requirement to participate in a Save Your Photos Day event to be involved with the Alliance.)

1. Hold your own event: The Event Kit includes all you will need to host an event including a press release, event checklist, educational PowerPoint presentation with notes, event handout, and fact sheet. 2. Volunteer on a committee: We would appreciate your support on any of our five committees: Marketing, Fundraising, Social Media, Retail, and APPO Liaison. Contact Julie Berry, SYPD chairperson at berryorganized@ gmail.com to volunteer.

“Thanks for providing all the tools

and motivation for making this such an easy event to put on! The PowerPoint and script were so valuable and I’m sure gave even the shyest person the confidence to present.”

3. Sign up for our email newsletter. 4. Register your event. 5. Follow us on social media: https://www.facebook.com/ SaveYourPhotos https://twitter.com/SavePhotosDay I hope you are as excited as we are for our second annual Save Your Photos Day. Please check out all the support we have on the website and help us save hundreds of thousands of photos in just one day!

Pioneer of the Photo-Life Management Industry, CATHI NELSON is the founder of the Association of Personal Photo Organizers, an association that trains individuals who specialize in helping consumers and businesses rescue their irreplaceable film and digital photos, organizing them in a way that makes it simple to share their memories, lives and traditions. Since its inception, APPO has grown to include hundreds of members throughout the United States, Canada, Australia and United Kingdom.

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MARKETING

Consider the 5 W’s for organizing your SYPD event BY JO MYERS & MARA MORRISON

Planning Your Event 60

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Being new to APPO in 2014, we were disappointed to have little time to organise a SYPD event last fall. This year we have dusted off our event organising hat’s in order to plan our first SYPD Event. With our past experience as Event Managers this was a fairly easy task, but we would love to share with you the five W’s we use when planning an event and how they have guided us with planning and collaborating in our community.

target. Other ideas of who to approach in this market could include: financial planners, solicitors, aged care and insurance companies, etc.

Who?

What?

Just like you would think about your target market of who to invite to your event you also need to consider who to partner with. Having assessed and identified our ideal clients we looked at businesses with a similar clientele.

To determine what our event would consist of we considered what we believe customers want to get out of an event. We thought about their problems and concerns and designed our event to present some ideas and solutions. We decided that they want to be educated, informed and of course would love something tangible to take home.

We encourage all our clients with our byline: organise utilise enjoy. We know our SYPD attendees want to get organised so that they can easily use and enjoy their photo collections. As we all know Photobooks are a very simple and popular way to achieve that. With our appreciation of this we approached Momento Photobooks to become a major sponsor, presenting to them the advantages of being associated with an International event. We believe a number of our SYPD attendees will be in a certain frame of mind, considering their future and planning ahead for it. With that in mind we spoke to our local Funeral Home about cash sponsorship, our humble pitch to them was a simple reiteration of the synergy between the potential customers we both want to

We also imagine that our SYPD attendees will have problems with their everyday organising. We approached a local Professional Organiser to have an exhibition stand at our scan-a-thon afternoon at a small cost. It was easy for them to see the benefits of having a presence at our event and they immediately agreed. Others we have approached to be involved are all local businesses: interior designers, framers, family photographers and the day spa located inside the event venue. Hot tip: If a supplier or business can’t be there on the day, ask them if they want to donate a lucky door prize!

We are hosting two events for SYPD. The first is a straightforward SYPD presentation at our local library designed to engage the audience and get them thinking about the importance of protecting their precious memories. On SYPD we are running a full day event with a few components, starting with a basic Photo Organising overview with plenty of Q & A time. Our sponsors Momento will then be presenting a short overview of their software in action. Through the remainder of the day we will be holding a scan-a-thon where attendees can bring along up to 50 of their favourite images to be

“To show indiviuals how they can preserve life’s vital photos, videos and documents, to prevent the unforeseen loss of these valued family treasures.”

scanned and then take the digital images home on a USB. We will be preloading those USB’s with some of our helpful guides. Guests will also be able to browse stalls to learn more about the products and services of the complementary businesses mentioned earlier.

Why? Remembering why you are holding the event is important. We have a few reasons: Branding: we want to promote our business in the local community as skilled caring professionals. Growth: Through good branding we hope to generate new leads, build our mailing lists and of course bring in new business! inFOCUS SUMMER 2015 61

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MARKETING

Photo organizers scan photos during a SYPD event in 2014.

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Goodwill: We all know how important preserving photos is and this is the very essence of the mission statement of SYPD. We want to show the community that we care about them through our efforts to produce this event for them. Fundraising: With goodwill in mind and the knowledge that September is National Dementia Awareness Month in Australia, I approached Alzheimer’s Australia and offered to donate any money we raise to their cause. Fundraising for a well-known charity has placed us in higher regard with our sponsors and we trust it will be the same with our target market. This is what we like to call the warm and fuzzy factor which is multi directional. The sponsors think “how lovely are they” about us as event providers. The sponsors customers think “how lovely are they” about them as suppliers. The clients think “how lovely are they” about everyone and of course the charity itself is happy and grateful.

Where? Deciding where to hold your SYPD will depend on your needs and availability on the date. We did find some venues unavailable due to our inability to be flexible for the 26th September. We chose a local venue to help generate more business close to home. We also wanted a venue that could

provide food and beverage options outside the room itself, so that photos and equipment were not compromised but guests would not go hungry or thirsty.

When? The library event will be held on the evening of Thursday 17th September and will enable us to pique interest and promote our larger SYPD event on Saturday 26th September. The timing of our Saturday 26th event was dependent on our available equipment and staff. Our goal was to be able to complete scanning for up to 100 people (50 prints each) plus handling time. We ran a test time trial for ourselves and quickly established that we wouldn’t get through everything on one day. As such we have made provisions for a collection point the following week. We highly recommend running some scenario tests yourself to ensure you can deliver the services you are advertising.

How? All of the above planning was achieved with a number of brain storming meetings and basic footwork. If you don’t ask, the answer is already no. Ask and there is a 50% chance (or more) you will get a yes!

As APPO members we were able to use and adapt many of the fabulous resources on APPO and SYPD websites for our proposal and presentation material. Why reinvent the wheel? We love working smarter not harder. When the time comes to promote and market our event we will again turn to the wonderful resources available to us as APPO members, fine tuning and adapting as required (mainly changing Z’s to S’s).

With the help of all our sponsors and Alzheimer’s Australia we will be able increase the reach of our PR significantly with all involved promoting the event for a mutual benefit. All we will need to do is send them our reworked press releases to circulate in their own marketing channels. We will also do a local letter box drop campaign in the immediate surrounds of the venue.

The Filing Fairies is a partnership between friends JO MYERS and MARA MORRISON, who met working for an event management company. It was there that they discovered their shared passion for order, lists, and getting things done. I n 2008, as part of a 150th Anniversary Tour for National Australia Bank, they organised close to 200 events over an eight month period. It was during that time they recognised their excellence as a team. Now as The Filing Fairies, they hope to realise a vision of giving clients peace of mind by helping them to organise, utilise and enjoy their photo collections. http://thefilingfairies.com.au/sypd/

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Visit E-Z Photo Scan to learn more and save today.

• Kodak Photo Selector Accessory option lets you scan a composite image (such as a multi-picture photo album page) and save each image as a separate file – ideal when removal of a protective sheet might damage the original photos • Works with both Windows and Mac operating systems