November 17, 2011
Auburn traditions
The Auburn Plainsman
gameday
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The Auburn Plainsman
Thursday, November 17, 2011
Thursday, November 17, 2011
The Auburn Plainsman
Note from the editor
Tradition according to The Plainsman
T
radition is a huge part of what makes Auburn so special. In keeping with the spirit of tradition that surrounds Homecoming and the Iron Bowl, we wanted to dedicate this whole issue to some of Auburn’s best traditions. We wanted to include some of our oldest traditions, like Auburn cheers and the Auburn Magazine, as well as new traditions, like following WarBlogle. We also wanted to take you through some of our favorite traditions, legends and landmarks to show what has and is shaping our Auburn experience. We hope you share some of our favorite traditions, and we would love to hear some of yours. Tweet us @TheAUPlainsman, or leave us a message on our Facebook wall.
WAR EAGLE
The Auburn Plainsman A SPIRIT THAT IS NOT AFRAID
Physical address
Student Union Suite 1111 Auburn, AL 36849
Mailing Address
255 Heisman Drive, Suite 1111 Auburn, Ala. 36849–5343
Advertising Manager
admanager@theplainsman.com
Jenny Rikelman
—Kate Jones Intrigue editor
A means of staying connected to the past and influencing the future. Traditions unite people across generations.” —Alison McFerrin
Miranda Dollarhide Editor
Miranda Dollarhide Liz Conn Nik Markopoulos Nick Bowman Melody Kitchens Kate Jones Chelsea Harvey Alison McFerrin Christina Santee Sarah Newman Madeline Hall Robert E. Lee Brandon Miller Maria Iampietro
“ “
Knowing you have a bond with the people before you at Auburn and the people after.”
Editor-In-Chief Managing Editor Copy Editor Opinions Editor Online Editor intrigue Editor Campus Editor community Editor Sports Editor
“ “
Lemonade, oaks, toilet paper, the fight song playing at noon and a spirit that is not afraid.”
Design Editor
Assistant Sports Editor photo Editor
—Liz Conn Managing Editor
Yelling ‘War Eagle’ to Auburn fans I don’t even know is one of my favorite traditions.” —Melody Kitchens
Associate Copy Editor Assistant Campus Editor
Community editor
Online Editor
“
Loving your Auburn Tigers and cheering them on no matter what.” —Madeline Hall Associate copy Editor
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The Auburn Plainsman
Thursday, November 17, 2011
14 12 Inside
8 All about aubie
4 Who is WarBlogle The mystery of WarBlogle is revealed.
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How he evolved from a cartoon character to a mascot.
11 From fall to winter How to dress for a cold game or a freezing game.
12 Gameday in 16 The best traditions, legends and landmarks.
14 Rah Rah The history and origin of Auburn cheers.
17 Concession stand
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The Auburn Plainsman
The next title for Auburn fans:
21 19 Branch out with parents How to entertain your parents on their gameday visit.
21 Evolution of
Auburn Magazine
Auburn Magazine has changed drastically over the past century.
A L L I N by GENE CHIZIK
8 23 Meet the New
Kids on the Field
Meet the last six featured players on the field.
ALL IN: WHAt It tAKEs to BE tHE BEst is a must-read for the entire Auburn family. Relive the championship season and learn what it takes to be the best.
A v A I L A B L E
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Contributed The WarBlogler keeps his face hidden in his picture with former NFL quarterback Ryan Leaf on the set of College GameDay.
Who is WarBlogle? The mystery behind the famous sports blogger solved Brandon Miller
Assistant Sports Editor
You may love him or hate him, but chances are you’ve retweeted him. Warblogle.com has boomed in the Southeast in the last year, but the question remains of who the WarBlogler actually is? As his site becomes more popular, the WarBlogler, who lives outside of Birmingham, said his identity being a mystery only increased his popularity. “From the beginning, I never meant for it to be that way,” the ‘Blogler said. “If you look back in the long post, my name might be in there. “It’s like people wanted to see what my next tweet was to see where I was,” the WarBlogler said. “I thought that was hilarious because I never meant for it to be that way. It’s like I tweet, if you come to my tailgate or whatever, I have no problem meeting you. I’m not going to hide my face or anything like that.” The Opelika native, who majored in computer science, said he and a fellow high school and Auburn classmate founded the site in 2007. After initially posting an entry once per week, the ‘Blogler said the site was not updated for close to a year before he took it over for himself in 2008. “I guess I posted almost every day in the ‘08 season and the ‘09 season and really only got one or two views a day, which was probably my mom or something,” the WarBlogler said. “But in the 2010 season, things really picked up. People started reading more because people were more interested in Auburn that season.” The WarBlogler said one of his most popular posts during the season was the picture of a blue Auburn helmet, which was released the week of the Clemson game.
Thursday, November 17, 2011
“Someone sent me that picture on a Wednesday night, and I posted it and it was just a picture,” the WarBlogler said. “And it just blew up. It’s the weird, small, funny stuff that just falls in your lap that gets big.” He said things like that and pictures of Cam Newton’s Halloween costume increased the blog’s views. “All the fun stuff is what really pulls people in, and that’s what I really like to focus on,” the ‘Blogler said. “I enjoy picking games and talking about stats, but when it comes down to it, the entertainment factor is what people really want, and that’s kind of what I’ve tried to harp on recently at least.” Like most successful bloggers, the ‘Blogler said he’s seen his share of hate. He said he doesn’t care when Alabama’s fans dislike him, though, because that’s what they’re supposed to do. “It does kind of bother me when Auburn fans don’t like me,” the WarBlogler said. “It seems like some people come after me over a guy with the same opinion because he’s only got 10 followers. But I’ve kind of been hardened to it by now.” Despite the criticism, the ‘Blogler has shown how far he’s made it by branching out to ESPN and the radio. As Twitter followers already know, he was invited to the ESPYs and was behind the scenes at ESPN College Gameday in Tuscaloosa for the LSU game. The WarBlogler said one of his followers asked if he was going to the ESPYs, which he replied to while mentioning Keri Potts, ESPN public relations executive. After Potts’ replied and called the next day, the ‘Blogler said he was headed to Los Angeles for the award show. “She said she didn’t want a beat reporter,” the ‘Blogler said. “She said she didn’t want someone who was used to following the team around. She wanted someone who has an actual opinion.” The 2004 Auburn graduate said he was invited to GameDay by Potts, as well. “I didn’t really want to go to Tuscaloosa, but if I could be on the GameDay set that would be pretty cool,” the ‘Blogler said. As the WarBlogler continues to gain popularity, whether good or bad, he said he’s interested in combining his blog entries with vlog entries. “I wanted to make it kind of like a WarBlogle reality show type thing,” he said. “When people see I’m a real person and have a wife and a kid it adds to the appeal. The WarBlogler occasionally mentions his wife (@BeautifulBlogle) and son (@BabyBlogle) in tweets to create an inside look at the ‘Blogle house. “In one of my vlogs I think it just came out and I said
Thursday, November 17, 2011 BeautifulBlogle just came out of my head,” the Blogler said. “And BabyBlogle was simple to come up with after that.” He said whenever he tweets pictures of BabyBlogle, female followers seem to notice. “I’ll get 30 more followers, and they’re all girls thinking he’s a cute baby,” WarBlogle said. Considering the followers he’s gained since the addition of his family, the WarBlogler said the next addition to his site may be a podcast, which he wanted to do this year, but never got around to. “I’ve toyed with the idea of adding a podcast to the site,” the ‘Blogler said. “Now that recently I’ve been going on a few more radio shows, I really like just being able to talk. That would be the next few things I want to do.” Now with just less than 14,000 followers on Twitter, the ‘Blogler and Warblogle.com have become common sources for Auburn fans to get novelty information about the Tigers. “I know I do have a decent amount of followers, but I don’t think I’m there yet,” the ‘Blogler said. “But I would like to be an Auburn celebrity and all Auburn fans know about my site. I would say the players are more celebrities and personalities than me.” While things are almost promised to get sticky with the Iron Bowl approaching, the ‘Blogler said there is one thing he’s always wanted to tell readers, but has never had a chance. “A lot of times my sarcasm doesn’t come through on Twitter,” the WarBlogler said. “I would just like for people to understand if I’m ever being stupid, I’m usually more than likely being funny and it’s not coming across that way, or I’m not doing a good job of making sure you know it’s funny.”
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The Auburn Plainsman
WarBlogle’s most popular tweets WarBlogle
WarBlogle.com
WarBlogle picked his most popular retweeted messages of the past month WarBlogle
WarBlogle.com
It is rumored that the iPhone 5 will be announced today. Of course, Tuscaloosa stores will call it the iPhone 13.
Is it too soon to mention that Joe Paterno ended his career with a 1-1 record against Auburn? #wareagleanyway
WarBlogle
WarBlogle
WarBlogle.com
WarBlogle.com
Watching last week’s “Auburn: Everyday” and just saw that Trent “Riggins” Fisher sings and plays guitar. Even I just got tingly...
What if we took one leg from Bo, one leg from Cam, one arm from Pat, one arm from Cox (left handed), and topped it off with Takeo’s no-neck?
WarBlogle
WarBlogle
WarBlogle.com
WarBlogle.com
I may or may not have refused candy to a child dressed as Big Al tonight. #halloween
What if the SEC just played a 13-game conference schedule and the two best played for the national championship?
WarBlogle
WarBlogle
WarBlogle.com
Hey Auburn bars, has anyone invented the ‘Q-Carr Bomb’ yet? If not, get on it.
WarBlogle.com
I wake up early for three things. Christmas, golf, and Auburn football.
Enjoy Homecoming & Iron Bowl 2011!
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The Auburn Plainsman
A history of Aubie By Madeline Hall Associate Copy Editor
Email us at information@4u2travel.com
Contributed
Thursday, November 17, 2011 Whether it’s his Auburn spirit, the way he shakes his head and swings his tail or his sweet dance moves, one thing is for sure. Auburn fans can’t get enough of Aubie. While most recognize Auburn’s beloved, furry-faced tiger as the mascot, he wasn’t always around. Aubie made his first appearance on the cover of the Oct. 3, 1959, program for the Auburn vs. Hardin-Simmons football game. At the time, he was only a cartoon character drawn by Phil Neel of the Birmingham PostHerald, and he stayed that way for the next 18 years. Aubie finally came off the page and onto the court at the 1979 Southeastern Conference basketball tournament. Aubie has since become a fixture at athletic and campus events and community fundraisers.
Aubie’s antics and animated spirit have led to six Universal Cheerleaders Association Mascot National Championships— the most of any mascot—and Aubie was the first to be inducted into the Mascot Hall of Fame. Aubie is currently competing in the Capital One Mascot Challenge. Help keep Aubie at the top by voting online at capitalonebowl.com or by texting “Aubie” to 78527. Traditions: TigerWalk; carries a flag in the pre-show; dances with the drum major in the fourth quarter to “Word Up.” Moves: Swinging his tail; pointing; shaking his head; starting the wave; messing with security guards, photographers and the occasional SEC official. Best performances this season: Movin’ it like Bernie; frat boy, complete with visor and oversized shaker; alligator hunter, including an inflatable gator.
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Thursday, November 17, 2011
The Auburn Plainsman
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The Auburn Plainsman
Thursday, November 17, 2011
Thursday, November 17, 2011
From fall to winter Switch up your go-to dress, tights and boots ensemble. We’ve got you covered in outfits fit for all of Auburn’s spontaneous winter weather patterns. Melody Kitchens Online Editor
*Modeling these fashions is Laura Leigh Collins, sophomore in radio, television and film. Special thanks to Kendall Wangman, manager at Behind the Glass.
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The Auburn Plainsman
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1 Cold Some mornings it may be chilly, but when afternoon comes around, the temperature tends to hit the 80s. Pair the odd weather with the Free People navy velvet shorts, and complete the look with a Free People orange bandeau, Bluebird blouse and Dolce Vita boots.
2 Colder Stand out from the crowd and stay warm in these Sold electric blue skinny jeans, and balance out the blue with neutralcolored Free People blouse and Seychelles boots. Add a touch of shimmer to refine the outfit with the Bella necklace and Nakamol bracelet.
3 Coldest Perfect for a night game, this layered outfit will keep you warm enough to last until the end of the fourth quarter. Top off the Level 99 jeans and Free People blouse with the French Connection trench and Echo Design scarf.
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The Auburn Plainsman
Thursday, November 17, 2011
Gameday in 16 The 16 best traditions, legends and landmarks [ Amphitheater ]
You don’t have to shout
Thursday, November 17, 2011
“
[ Stadium ]
I will say it again, and it’s not kinda, sorta, almost. You are the best fans in the United States of America.”
Home of the Friday afternoon pep rally, the Amphitheater has taken over as the spot to show your spirit. In the past, Langdon Hall steps served as the spot for football pep rallies. However, the spirit doesn’t stop when the pep rally ends. Tailgaters start setting up around the Amphitheater Friday morning.
Home of the Auburn Tigers —Gene Chizik Football Coach
[ Pat Sullivan ]
Mr. Heisman A football player in the late ‘70s, Pat Sullivan was the first Auburn football player to win a Heisman Trophy. He later went on play for the Atlanta Falcons and Washington Redskins and now coaches at Samford University.
[ War Eagle painted sign ]
[ The marching band ]
War Cam Eagle
Strike up the band
A symbol of a perfect season and the hero who helped lead it, the War Eagle sign reminds us all what if feels like to be a champion. Even before it was adorned with a spray-painted Cam, the War Eagle sign was a place for graduation, first visit and even engagement photos. Whether it’s the orange and blue or the grafitti, the simplicity and symbolism of it will always make it one of our favorite landmarks.
[ Bo Jackson ]
I’m sorry, Miss Jackson Considerably one of Auburn’s best athletes, Bo Jackson was an All-American athlete as well as an all-American person. After leaving Auburn a Heisman winner, Jackson went on to play for the NFL, but what really makes Jackson a legend is his desire to be a scholar as well as an athlete. After leaving Auburn to play professional sports, Jackson returned in 1995 to fulfill a promise to his mom by finishing his schooling and receiving a Bachelor of Science degree.
[ Cheers ]
Weagle, Weagle Whether you like to sit at the games or stand, everyone can be seen cheering. Cheering helps support the team, as well as unites us as a school.
Now let me see your Tiger Walk Originating in the early 1960s, Tiger Walk started as way to cheer on the football players as they walked from Sewell Hall down Donahue Drive to the stadium. Now, it’s a full-blown phenomenon that looks like a sea of orange for anyone checking out the view from afar.
The nation’s 10th-largest on-campus stadium, Jordan-Hare Stadium is named after Shug Jordan and Clifford Hare. On gameday it holds 87,451 people, making it the fifthlargest city in Alabama. The stadium is home to all Tigers young and old. It’s where we watch our first Auburn football game, and for some of us, it’s where we will watch the last football game of our college careers. War Eagle.
Starting the pregame show every football game, the Auburn University Marching Band has long been known for pumping up the crowd and distracting the opposing team. The band even performed internationally in 2008.
[ Tiger Walk ] [ Cam Newton ]
[ Alumni ]
Yes, we Cam
Welcome back
A hero of his time, Cam Newton will forever be known as the leader of an underdog team that no one saw coming. A Heisman winner, Newton is now making Auburn proud playing for Carolina Panthers.
Producing successful alumni has been one of Auburn’s greatest traditions since 1856. Starting out as the East Alabama Male College, Auburn has always prided itself at having a tradition of excellence. Just look at Apple’s newst CEO Tim Cook: Auburn graduate.
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The Auburn Plainsman
[ Iron Bowl ]
Best rivalry in Auburn history Considered one of the greatest rivalries in football history, the Iron Bowl is everything to an Auburn or Alabama fan. It’s the end all be all. It’s Christmas. When the Iron Bowl is over it gives the other team bragging rights for a year.
[ The Auburn Plainsman ]
[ Random cement tigers ]
[ National Championship sign ]
Fearless and true
I spy with my little eye
Ode to a perfect season
A starting place for some of the greatest Southern writers of our time, The Plainsman has long been a venue for young aspiring writers hoping to make a difference. Although it has evolved in the way it produces news, it will always be a student’s one-stop news organization.
Seen on top of Arby’s and at the fire station, cement tiger statues are scattered across the City of Auburn and Opelika. How many can you spot?
The greatest season our generation has ever seen, the National Championship sign reminds us what it feels like to be great. On the Toomer’s Drugstore wall, it brings together the past and the present.
The Auburn Plainsman
[ Spirit ]
I throw my hands up in the air One of Auburn’s greatest traditions is its love of its Unversity and team. As the Auburn creed says, “I believe in Auburn and love it.”
The Auburn Plainsman
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Lane Jones Staff Writer
Why at football games do we cheer about two bits and beagles, and what exactly is a Bodda Getta? While it’s hard for an Auburn fan to not put up his hands when hearing the mic man’s call, the meaning and origin of these traditional cheers are shrouded in mystery. “Bodda Getta” Every Auburn fan is familiar with the cries of “Bodda Getta.” Although this cheer is a perennial crowd favorite, few know the history behind the jumbled assortment of sounds that get students geared up on gameday. In Kelly Kazek’s book, “Hidden History of Auburn,” she said the most plausible theory behind the cheer began with the Auburn University Marching Band. When Auburn was still Alabama Polytechnic Institute, each class of seniors created their own battle cry from nonsensical words. In the 1897 Glomerata the seniors were quoted as yelling “Razzle, dazzle,
Lyrics to Bodda Getta, one of Auburn’s most popular cheers
sizzle, sazzle! Sis—boom—ah! ‘97, ‘97! Rah! Rah! Rah!” The senior chant changed slightly with each class, but maintained some similar features. The current “Bodda Getta” cheer developed from that tradition. It wasn’t until the mid-1960s that today’s version of the cheer was completed. The marching band called the freshman band members RATs, which stood for Rookie Auburn Tigers, and it was these members who wrote “Bodda Getta” as a way to energize the band before a big game. The rest of the student body soon caught on to the craze and began cheering along with the band during games. The last line of the cheer refers to Auburn as “Big Blue” because when the cheer was created, Auburn’s dominant color was navy blue. It wasn’t until the early 2000s, soon after Tommy Tuberville became coach, that a marketing campaign was launched encour-
BODDA
G E T T A
B O D DA G E T TA
BODDA GETTA
BAH!
aging fans to wear orange. While the cheer was created by students, it wasn’t officially recorded until local bookstores began selling T-shirts with the words printed on them. Producing “Bodda Getta” merchandise helped with the confusion regarding the spelling and made the phrase more recognizable. “Two Bits” The “Two Bits” cheer has a simple explanation. The term “bit” is derived from the late 15th-century Spanish dollar, the value of which was divided into eighths. “Two bits” evolved into a colloquial expression and grew popular in high school and college cheers. Like other old cheers, this one didn’t make much grammatical sense, but it was fun to shout, easy to rhyme and soon became a favorite at sporting events. Since their creation decades ago, these cheers have united the Auburn family and been a proclamation of school pride and heritage.
W E AG L E
BAH! WEAGLE
Christmas
Rah Rah Rah, Sis Boom Bah
SIS
for
Robert E. Lee / Assistant Campus Editor
For many fans the history of cheers like “Two Bits” is unknown, but that doesn’t stop them from yelling loud and proud.
RAH RAH RAH
Ca$h
Thursday, November 17, 2011
BOOM
14
war damn
EAGLE
Kick ‘em in the butt Big Blue. HEY!
Thursday, November 17, 2011
The Auburn Plainsman
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The Auburn Plainsman
Thursday, November 17, 2011
Thursday, November 17, 2011
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the Auburn Plainsman If you enjoy gameday, look for these upcoming specials sections: december 1
diversions/puzzle January 26
renTer’s Guide February 9
love and sex march 1
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Thursday, November 17, 2011
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The Auburn Plainsman
Branch out for game weekends with parents Where to go, what to see with parents in town Chelsea Harvey Campus Editor
Game weekends come with plenty of excitement. However, they come with a few anxieties as well, such as how to entertain your parents if they’re in town for the weekend. Here are a few ideas to ease your mind a little: Take them out to eat: Parents often have more sophisticated tastes than their college counterparts. They are also unlikely to want to eat in a place full of loud
and rowdy college kids. A few parent-friendly places include Amsterdam Café for a quiet and classy lunch, or Provino’s for an upscale Italian dinner. (With the parents buying, don’t be afraid to go somewhere a little more expensive than usual.) Parents looking to have a little more fun may venture out to the Irish Bred Pub in Opelika, where the food is fantastic and there’s always something going on in the bar upstairs. Give them a campus tour: Chances are good your parents have had several campus tours already—what with visiting colleges, attending Camp War Eagle and moving you in for the first (or second or third) time. However, by giving them a pri-
vate walking tour, you can point out what you see everyday and cool things they may have missed. If Mom’s a theatre buff, she may want to check out the inside of Telfair Peet. Dad may want to see the inside of Shelby, where his engineer daughter spends all of her time. It’s worth considering. Enjoy the great outdoors: Admittedly, the weather has been fickle lately. However, if it happens to be warm while your parents are in town, you may have the opportunity to experience the last good weather until next spring. Take advantage of it by taking your parents out for a day in the sun. Chewacla is a great, familyfriendly place to spend an afternoon, whether hiking down by
the waterfall, having a picnic by the lake or just throwing a Frisbee around in the grass. Take them shopping: Enjoy an hour or two poking around in the shops downtown. You may feel a little like a tourist, but your parents will probably enjoy exploring fun things like the jewelry in Auburn Art or the books in The Gnu’s Room. It will give you a chance to support local business while you’re at it. Get artistic: Show them a little of the University’s artistic side. Check out the latest exhibit at the Jule Collins Smith Museum. Maybe even go to a show. The theatre and music departments almost always have something go-
ing on. Show some support for student performers and go to the latest theatre production or show up for a choir concert. It will be both relaxing and fun for you and your parents. Improvise: If all else fails—maybe it rains or maybe they’re tired after their drive—just enjoy a night of classic entertainment. Catch a movie at the movie theater or just rent a couple of flicks and chill in the hotel with your parents for the evening. After all, regardless of what you do, they came to spend time with you, and the best way to show them a good time in Auburn is just to enjoy each other’s company.
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The Auburn Plainsman
Thursday, November 17, 2011
Review: “Roll Tide/War Eagle” strikes chord on both sides Christina Santee Sports Editor
Weeks before ESPN’s 30 for 30 documentary “Roll Tide/War Eagle” premiered on television, rumors circulated that the feature satisfied both sides of the Alabama-Auburn rivalry. Only a small percentage of such speculation proved accurate, however, as the content suggested a partiality for orange and navy over crimson and white minutes into the film. The first indicator? Allowing Harvey Updyke Jr.—the 63-year-old diehard Alabama fan who allegedly poisoned Auburn’s 130-year-old historic oaks at Toomer’s Corner in January—even the slightest opportunity to represent an already embarrassed Alabama fanbase. Updyke was indicted in May on two counts of criminal mischief, two counts of desecrating a venerable object and two counts of a state
law that includes making it unlawful to damage, vandalize or steal any property on or from an animal or crop facility. Just hours before the documentary aired, it was announced that Lee County Circuit Court Judge Jacob Walker III had scheduled Updyke’s trial for the criminal court session beginning March 5. For Auburn fans, Updyke’s televised appearance was salt in a slowly healing wound. To Alabama fans, it was a misrepresentation of not only their side of the rivalry, but of the typical Alabama supporter. The second indicator? Wasting valuable air time to dig into Updyke’s history as an Alabama fan. Appalled rivals shook their heads in disgust as Updyke proudly showed off his collection of Alabama hats and elephant figurines. And as if to add fuel to the fire, a recording of Updyke’s apology—
Liz Conn / Managing Editor
ESPN’s “Roll Tide/ War Eagle” documentary aired at 7 p.m. Nov. 8.
one that ended with a blood-boiling “Roll Tide”—was played. Updyke was also asked during his interview if he poisoned the Toomer’s trees, to which he replied, “No,” later claiming he had only said he poisoned the trees as an attempt to upset Auburn fans.
The feature nearly turned into a documentary about Updyke and his life, rather than a tell-all about the Alabama-Auburn rivalry. Famed individuals Bo Jackson, Charles Barkley, Cam Newton, Gay Talese, Gene Chizik, Mark Ingram, Nick Saban, Paul Finebaum and
Shaun Alexander made sporadic appearances, lending rational voices to the rivalry. However, Updyke’s asinine comments stole the spotlight from the production’s more credible commentators and, more importantly, the purpose of the film. Perhaps director Martin Khodabakhshian misinterpreted Updyke’s declaration of having “too much Bama in him” as knowing anything and everything about the university and the rivalry, but one thing’s for certain: the documentary had far too much Updyke in it. The rivalry between the University of Alabama and Auburn University is an enthralling one, but it’s one that Khodabakhshian—from his outside perspective—failed to grasp in his three weeks of research. His attempt to expose the truth of one of the nation’s most heated rivalries wound up as a slap in the face to both parties.
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The Auburn Plainsman
The evolution of Auburn Magazine How the magzine has changed in the past 99 years Alison McFerrin News Editor
When it comes to Auburn family, there are two major groups: current faculty and students, and alumni. To bridge the gap between them, the Alumni Association publishes its quarterly publication it calls the “flagship alumni publication of Auburn University.” Auburn Magazine got its start in 1994, and goes out quarterly to the 46,000 dues-paying members of the Alumni Association. “It’s the place where people can look not only to be informed about their alma mater, but also to remember why they went there,” said editor Betsy Robertson, who has been working with the magazine since 2005. The publication boasts stories on everything from student activities, to faculty research, to sporting events, to updates on classmates, like who’s gotten married. Associate editor Suzanne Johnson said they try to write stories that “reinforce that Auburn is, on the one hand, a place of tradition, but also is a place of dynamic interesting people who are doing interesting things.” Robertson said the mission of the magazine is to be both informative as well as entertaining. “Our goal is always to engage alumni through storytelling,” Robertson said. “That’s the primary means by which the Alumni Association keeps in touch with its members, lets them know what is going on, and perhaps even more importantly brings them stories that evoke some sort of emotion. “We also find that our readers are intensely curious about what students are doing today … Our readers cannot get enough of nostalgia and tradition.” The Auburn Magazine isn’t the first publication of its kind. The Alumni Association has been keeping the Auburn family connected since 1912 with its first publication, the Alumni Quarterly. The publication has evolved into what it is today, its
most recent change being a redesign in 2009. “Before there wasn’t a really good flow with the way it was laid out, and now we just have a really nice continuity from cover to back,” said Shannon Bryant-Hankes, creative director. Bryant-Hankes said they try to maintain a certain feel for the magazine. “It doesn’t necessarily have to be orange and blue, but we want it to have that Auburn feel,” Bryant-Hankes said. “(Alumni) know when they go to their mailbox, there’s the Auburn Magazine.” While the Auburn Magazine only goes out to members of the Alumni Association, the staff disseminates much of the information in other ways. An online presence is one thing they are working to build, and that’s where student interns come in. “We could not do it without them,” Bryant-Hankes said. “It’s a full 360: how do we take the information we have and use it.” Alex Kistler, senior in communication, works on public relations for the association. “That’s been kind of cool, to figure out how to interest people in joining the Alumni Association,” Kistler said. Jake Odom, senior in graphic design, said social media is vital to continue to reach the broadest audience. “We kind of get to run free and think of all these ideas about social media interacting, how can we do something with the blog, how can we put it up on the web, how we can make a video about it,” Odom said. “We just all get to work together and take something that could be really small and simple and blow it up and turn it into something much bigger.” Auburn Magazine maintains a blog, uploads video and places back issues of the magazine online. But even with the growing web platform, all the student interns agreed print will always be a focus. “People like to have something to hold in their hands, especially, I think, older generations,” said Abby Townson, senior in journalism and editorial assistant. “Print will always be a won-
The different faces of Auburn Magzine
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1929
The cover of the most recent issue of the Auburn magazine with Auburn graduate Octavia Spencer on the cover
derful place to start.” And although the purpose of web is to reach that broad audience and provide a greater depth of content, the print version itself reaches more than just 46,000 dues-paying alumni. “Something like 70 percent pass it on” Johnson said. “So other people see it, whether if it’s in a doctor’s office or another family member.”
From Auburn Alumni Quarterly to what we know today
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1994
2008
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The Auburn Plainsman
Thursday, November 17, 2011
Thursday, November 17, 2011
The Auburn Plainsman
Meet the new kids on the field
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Each gameday issue will feature six new additions
Chris Brooks Position: kicker Classification: senior Hometown: Huntsville, Ala. High School: Grissom High School Fact: Applauded by ESPN’s SEC blog.
Travante Stallworth Position: wide receiver Classification: junior Hometown: Leeseville, La. High School: Leeseville High School Fact: Appeared in 10 games in 2010.
Jamar Travis Position: defensive line Classification: junior Hometown: Brewton, Ala. High School: W.S. Neal High School Fact: Appeared in 14 games.
Ken Carter Position: defensive tackle Classification: sophomore Hometown: Greenville, Ala. High School: Greenville High School Fact: Appeared in eight games.
Justin Garrett Position: linebacker Classification: freshman Hometown: Tucker, Ga. High School: Tucker High School Fact: Ranked No. 12 nationally among outside linebackers by scout.com.
Drew Cole Position: defensive back Classification: senior Hometown: Picayune, Miss. High School: Picayune Memorial High School Fact: In 2010 appeared in 10 games.
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The Auburn Plainsman
Thursday, November 17, 2011