The President Post 30th Edition

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The President Post T H E

S P I R I T

O F

IDR 20,000

I N D O N E S I A

Display until January 12, 2012 /// N0. 30

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Emirsyah Satar Soaring With Garuda Indonesia The President Post/Nandi Nanti

JAKARTA (TPP) – Industry players and the general public agree that Emirsyah Satar has been successful in improving the performance and service quality of Garuda Indonesia since he took the helm and turned the flag carrier into an airline that makes Indonesians proud of.

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hen he was appoi nted the CEO & President of Garuda Indonesia in March 2005, Emirsyah wasted no time to revamp the company’s management. At the time, Garuda Indonesia was still emgoiled in a messy and disorganized management. The airline was experiencing operational loss with 85% of its routes being non-optimal that incurred losses for the company. Since then, he has fixed many things, starting from rebuilding consumer trust to building communications from the top management level to the lower management level. Emirsyah recently said that the company’s revenue had risen 42% to Rp 22.97 trillion ($2.5 billion) in the January-November period from a year earlier. Net income jumped 124% to Rp 725 billion, exceeding its full-year 2011 estimate of Rp 702 billion. Emirsyah further said that net income could increase to Rp 1 trillion this year from Rp 515.5 billion in 2010. Revenue will probably rise to Rp 26 trillion this year from Rp 19.5 trillion recorded in 2010, he said. The company expects its number of passengers to increase by 20% in 2012, aided by additional aircraft and new domestic and international routes, Emirsyah said. The airline carried 15.45 million passengers in the 11 months through November, up 36% from the same period in 2010, and it expects to fly a total of 17 million this year. “This is not the success of one or two individuals but the success of a management that was willing to improve and change,” he said. Previously, in 2001, Emirsyah was Garuda Indonesia’s finance director. With his rich experience in the financial sector which he gained from several companies like Price&Waterhouse, Bank Niaga and Bank Danamon, he successfully restructured Garuda Indonesia’s $1.8 billion debt, thus rescuing the flag carrier from going bankrupt. His success in restructuring Garuda’s finance in 2001 landed him the “Financial Restructuring of the Year” title by New Yorkbased “Travel Finance” magazine. In 2003, Emirsyah left his post as Garuda Indonesia’s finance director for a new position as Deputy CEO Bank Danamon, but returned to Garuda Indonesia to assume a new role after the government appointed him as CEO and President in March 2005. Emirsyah has also been elected

THE ECONOMY

as Chairman of INACA (Indonesian National Air Carrier Association) since 2008 and as a member of Board of Governors IATA (International Air Transport Association) since 2010. Garuda Indonesia currently has around 1,000 pilots, both local and foreign, the number of which will be increased by 400 more pilots by 2015.

The airline launched Garuda Indonesia Experience program at the end of 2009 as a form of service quality that offers Indonesian characteristics derived from Indonesian culture, which adopts five senses: sight, sound, taste, scent, touch. “Right now we have around 200 young pilots undergoing training and they will be ready next year,” Emirsyah explained. Pilot shortages can be overcome with opening aviation schools such as the one in Jababeka. “I think that’s a positive thing, so why not?”, he said. The airline launched Garuda Indonesia Experience program at the end of 2009 as a form of service quality that offers Indonesian characteristics derived from Indonesian culture, which adopts five senses: sight, sound, taste, scent, touch. The aim of Garuda Indonesia Experience is to offer foreign passengers a taste of Indonesia while still on board of Garuda Indonesia airplane before they even entered the country, and for Indonesians going abroad to make them feel still at home until they really get off the plane. There is also the “Quantum Leap 2015” program in which Garuda Indonesia is expected to operate 154 aircraft by 2015, up from a total of 88 aircraft currently. Another breakthrough that Garuda Indonesia will make in 2012 is to collaborate with various parties as part of its commitments to improve services for its customers, especially its premium customers. One of the examples is the recent signing of MoU between Garuda Indonesia and Bank Nega-

BUSINESS

President Invites Hakka Chinese Bizmen to Invest in MP3EI Projects

Wanandi Slams Demonstrators as Threat to Investment

President Yudhoyono asked around 5,000 invitees who attended the gathering not to miss the momentum to create various new opportunities.

Unless they were stopped they could erode the country`s image as an attractive and secure foreign investment destination.

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CEO & President of Garuda Indonesia Emirsyah Satar. In 2001, Emirsyah was Garuda Indonesia’s finance director. With his rich experience in the financial sector which he gained from several companies like Price&Waterhouse, Bank Niaga and Bank Danamon, he successfully restructured Garuda Indonesia’s $1.8 billion debt, thus rescuing the flag carrier from going bankrupt. His success in restructuring Garuda’s finance in 2001 landed him the “Financial Restructuring of the Year” title by New York-based “Travel Finance” magazine.

ra Indonesia on “super premium service” for premium customers of the two state companies. The MoU will be elaborated in a special cooperation agreement for premium customers which will include special pre-flight and post-flight services in both domestic and international flights. Under the MoU, BNI Premium customers and Platinum Garuda customers who want to take domestic and international flights may use a helicopter service from Jakarta and its surrounding areas to go to the Soekarno-Hatta airport.

INVESTMENT

Pertamina Set to Invest Rp52.8t

To support the super premium service program, the cooperation will include other special programs such as joint promotions, point rewards, development of tourism packages, and other programs for BNI Emerald, BNI Platinum Card and Garuda Frequent Flyer Platinum card holders. Next year Garuda Indonesia will add five more small jets. It will also open new routes, 16 domestic routes and three international routes (Taipei, India, and Haneda, Japan).

WHAT'S ON 2012

Calendar of Events 2012

Pertamina has set the target of net profit for 2012 at Rp23.5 trillion, up 32% from the net profit forecast of Rp20.7 trillion for this year.

The year 2012 has been included in many prophecies and is considered to be very important spiritually. But we’re not talking about any spiritual events or prophecies right now; here are scheduled sensible events that deserve out attention.

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Number of Russians to Bali Up 48.5% The number of Russian tourists to Bali increased 48.5% in a month from 5,202 in October to 7,726 in November 2011. Actually, more Russian tourists wished to come to the Indonesian island para-

dise, but they had trouble in flying there, a tourist guide, Made Putrawan, said in Denpasar Friday, Antara reported. Most of the Russian tourists had to fly to Bali by chartered planes. The Bali tourism office said

that almost every month the number of Russian tourists to Bali increased, especially in the past 11 months. Until November the number had reached 63,916, or 2.55% of the total number of foreign tourists reaching 2.5 million.

CSPI to be in 3,830-3,850 Range by Year End Indonesia`s Composite Stock Price Index (CSPI) is expected to be in the range of 3,830-3,850 points at the end 2011, stock market analyst David Nathanael said Friday, as “funds managers would still be engaged in window-dressing activities.” "We are optimistic that the Indonesian Stock Exchange index (BEI) will be able to achieve that range, if

fund managers continue buying shares, thereby pushing up stock prices," he said. Nathanael said fund managers` window-dressing activity was already pushing stock prices upward although the share transactions in the IDX were still relatively low. Nathanael said market activity had been sluggish and only showed a relatively small volume of transactions of 640 million

shares with a value of Rp430 billion, far less than the usual average of Rp3,.6 trillion to Rp4 trillion. The IDX opened 0.23% or eight points higher at 3,817 but still had the opportunity to reach 3,830. Foreign participants on Thursday (Dec 29) had made share purchases amounting to Rp280 billion which pushed the index to the 3,800 point level.


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