BOTANICA REAL FOOD MEDIA SUMMARY REPORT Campaign: Feb-April 2014
MEDIA
MAINSTREAM Media Outcomes: Brisbane News Placement: Sum of Us feature Medium: Print Audience: 119,762 circulation ASR value: $5,161 per article MiNDFOOD magazine Placement: Sum of Us feature Medium: Print Audience: 13,500 circulation ASR value: $31,091 per article The Urban List Placement: Healthy Lunch Box feature Medium: Online Audience: N/A ASR value: N/A
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MEDIA
MAINSTREAM Media Outcomes: Style Magazines Placement: Recipe in Food Section Medium: Online Audience: N/A ASR value: $500 per article Style Magazines Placement: Healthy Lunch Eats feature Medium: Online Audience: N/A ASR value: $500 per article The Weekend Edition Placement: Interview Medium: Online Audience: N/A ASR value: $848 per article The Carousel Placement: Recipe in Food Section Medium: Online Audience: N/A ASR value: N/A 3
MEDIA MAINSTREAM Media Outcomes: The Courier-Mail Placement: Taste feature Medium: Online Audience: 684 Unique Visitors ASR value: $4,013 per article News.com.au Placement: Taste feature Medium: Online Audience: 2076 per article ASR value: $10,227 per article Herald Sun Placement: Taste feature Medium: Online Audience: 1,226 per article ASR value: $14,954 per article Map Magazine Placement: Success Local Dreamer Medium: Print Audience: 40,000 circulation ASR Value: $4,279 per article
YUM gluten-free magazine Placement: Winter Food feature Medium: Online Audience: N/A ASR value: N/A
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SOCIAL
SOCIAL Media Outcomes: Social posts from external, influential social media outlets: Peppermint magazine: Audience – 9838 followers Good Health magazine: Audience – 1617 followers Pepper Passport: Audience – 570 followers The Urban List: Audience – 9578 followers
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SOCIAL
SOCIAL Media Outcomes: Social posts from external, influential social media outlets such as: QWeekend: Audience – 806 followers Style Magazines: Audience – 3,393 followers The Weekend Edition: Audience – 3,520 followers Molten Store: Audience – 10,000 Followers
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