Woolly Mammoth Alehouse MEDIA SUMMARY REPORT campaign: VENUE LAUNCH ---- August- September 2014
MEDIA
MAINSTREAM Media Outcomes: Outlet: The Courier Mail Placement: Kitchen Confidential Medium: Print Audience: 167,172 ASR Value: $12,066 Outlet: Brisbane News Placement: Table Talk Medium: Print Audience: 119,762 ASR Value: $2,264
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MEDIA
MAINSTREAM Media Outcomes: Outlet : Style Magazines Placement: Food + Drink Medium: Print Audience: 60,000 ASR Value: $2,666 Outlet : Brisbane Times Placement: Good Food Medium: Online Audience: TBC ASR Value: TBC Outlet : Concrete Playground Placement : Website & E-newsletter Medium : Online Audience : N/A ASR Value : $624
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MEDIA
MAINSTREAM Media Outcomes: Outlet: The Urban List Placement: A-List Medium: Online Audience: n/a ASR Value: $275 Outlet: The Weekend Edition Placement: Food + Drink Medium: Online Audience: n/a ASR Value: $1094 Outlet: The Sunday Mail Placement: U on Sunday Medium: Print Audience: 393,766 ASR Value: $33, 437 Outlet: Brisbane Times Placement: Entertainment Medium: Online Audience: 25,958 ASR Value: $2,797
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MEDIA
MAINSTREAM Media Outcomes: Outlet: Sunday Mail Placement: Sunday Confidential Medium: Print Audience: 393,766 ASR Value: $17,189 Outlet: MX Placement: EGN Medium: Print Audience: 34,937 ASR Value: $943 Outlet: Sunday Mail Placement: U on Camera Medium: Print Audience: 393,766 ASR Value: $5,492 Outlet: The Urban List Placement: A-List Medium: Online Audience: N/A ASR Value: $1,323
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SOCIAL
SOCIAL Media Outcomes: The Press Garage secured more than 30 unique media posts on social channels including : 1. Urban List BNE – 12 000 followers 2. Amelia Jane – 6600 3. Style Magazines – 4297 4. Good Guide – 2000 In addition, there were 90 posts that were generated under the unique hashtag… #woollymammothalehouse
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SOCIAL
SOCIAL Media Outcomes:
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SOCIAL
SOCIAL Media Outcomes:
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