NEWS BITES
CULINARY NEWS FROM THE MIDDLE EAST AND BEYOND
LINCOLN HOSPITALITY ANNOUNCES FRANCHISING PROGRAMME Food and Beverage group, Lincoln Hospitality has announced its decision to accept franchise proposals from the GCC and globally, for La Serre and Distillery. The company aims to create opportunities for global and regional food and beverage players by expanding Dubaiborn culinary concepts. Ralph Homer, CEO and Founder of Lincoln Hospitality and Co-Founder of Restaurant Secrets Inc. explains that through this franchising programme, people can become a part of the brand’s story. Additionally, those looking to franchise the brands will also have full support.
KRUSH BRANDS REVEAL TWO NEW JOINT VENTURES
Photographs SUPPLIED
Viking Bageri and Jetlagged Chef have joined the full-service, multi-kitchen, food technology, operating, restaurant, franchising, and last-mile delivery company, KRUSH Brands. The family now comprises Freedom Pizza, Wildflower Poke & More, Coco Yogo Vegan Kitchen, and Salad Jar, on top of supply relationships with My Fruitful Day and Hapi Restaurant (local Chef Paul Frangie), as part of its financially and technologically efficient ecosystem that supports local restaurants and foodpreneurs. Viking Bageri, founded by Magnus and Maria Ericson (affectionately known as Mr. and Mrs. Viking) has rapidly developed a cult-like following for its signature baguettes. Meanwhile, Jetlagged Chef founded by Chef Eliza Veitch offers incredibly healthy and delicious meal plans. By teaming up with KRUSH Brands, both brands will now expand from seamless in-house orders to delivery service. KRUSH Brands is also looking to partner with founders who want to lead and grow their businesses. This can be a restaurant concept or an awesome product that can be made available to customers through their digital and delivery platform. For more information, email foodpreneurs@krushbrands.com.
Edition 53 / The Pro Chef Middle East
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