The Restaurant Business Conference 2012

CONFERENCE

THE RESTAURANT BUSINESS 2012 DRIVING VALUE - DINING VALUE

A two-day conference for restaurant success 21-22 MAY 2012, DUBAI

THE AGENDA

WHY ATTEND?

The conference takes a two-pronged approach to the concept of driving value into a restaurant›s concept and driving profit into its operation. Thus, although all sessions will provide valuable insights right across the management team, we have focused day one as more suitable for chefs and restaurant managers, with day two more suitable for marketing and purchasing managers as well as senior hotel management.

Competition in the fine dining sector never ceases? Even if we forget the large number of new, high profile launches planned in the Emirates, the constant pressure to fill tables and cater to a fine dining audience that feeds off celebrity, innovation and change is a constant challenge.

All against the backdrop of new regulations, staffing and sourcing issues, global food trends and much more.

Small wonder then that so many 4 and 5-star hotel restaurants seem stuck in a holding pattern, with management unable to decide on the right way forward.

However, in this business, staying still is not an option!

Change and innovation are the future.

DAY ONE - DINING VALUE

The Restaurant Business two-day conference is designed to give executive chefs, restaurant managers, marketing professionals and general managers the chance to step back from the day to day pressure, gain inspiration from success stories, rethink their approaches and emerge ready to embrace change and increase business.

With the involvement of industry analysts, leading food service players, top chefs and management experts, they'll gain a better understanding of how their restaurants can not only survive but thrive, through a mix of key addresses, roundtable debates, Q&A sessions and practical workshops.

All of which gives you an ideal platform and networking

DELEGATE PROFILE • Restaurant owners • General managers • Purchase managers • Procurement managers • Finance managers • Hygiene managers

• Head chefs • Designers • Restaurant managers • Marketing managers • Food service directors • F&B managers • Trainers

opportunity to talk directly to key decision makers, demonstrate how you can help lead them through transformation and forge partnerships into the future. So, whether you need to talk to chefs of restaurant managers, GMs or marketing staff, this is your opportunity.

It's a must attend event for one of the key food opportunities of the next few years.

DAY TWO - DRIVING VALUE

Keynote address 'Lead, don't follow' The secrets to a successful restaurant and the importance of being true to your vision - Targeted guest speaker: Marco Pierre White

Keynote address 'This is where you go wrong' The secrets behind success and failure by one of the UK›s most experienced restauranteurs - Targeted guest speaker: Fernando Peire, The Ivy, London

Panel Food trends for 2012 - internationally and locally - FooDiva, Dubai-based food blogger and ex-hotel marketing expert - James Brennan, Dubai-based food writer - Emily Shardlow, Food Editor for The National - Marianne Saulwick - ex-restauranteur, food writer and senior lecturer at the Emirates Academy of Hospitality Management.

Panel Rebranding, repositioning or starting again?

- Sharon Garrett, Area Director of Marketing & Communications, Anantara Hotels, Resorts & Spas Abu Dhabi - Katerina Dixon, Director of Marketing Communications, IHG Dubai Festival City - Sawsan Ghanem, MD, Active PR, Dubai - Hunk Huisman, marketing communication specialist, Total Identity, Dubai - Farah Sawaf, food and marketing specialist, Soul Communications, Dubai

Address Developing a menu that works - Nick Alvis and Scott Price, chefs at table 9 Panel Improve the produce, improve the profits - Ajaz Sheikh, Director of Operations ME, Zuma - Moira Bibb, International Executive, Scottish Development International - Jeroen Tollenaar, Managing Director, Royal Culimer - Speaker tbc, Unilever Food Solutions - Chef Mansour Memarian, Executive Chef, Burj Al Arab Address Pairing with wine to add value - Etienne Haro, Food & Beverage Manager, IHG Dubai Festival City Lunch and networking time

Address Design and decor for success - Daniel During, Principal and Managing Director, Thomas Klein International, Dubai Panel Do you know your customers?

- Emma Davey, Director, Christie & Co, Dubai - Vasudevan K, MD, Satvik Management Consultants, Dubai - Louay Al-Samarrai, MD, Active PR, Dubai - Brinda Hora, MarCom Manager, The Address, Dubai Marina Address Food safety as a business imperative - Speaker tbc Lunch and networking time

Address The well restaurant - Gabi Kurz, Resort Wellbeing Chef, Madinat Jumeirah

Panel Bringing it all together - Chef Uwe Micheel, President of Emirates Culinary Guild - Mohamed Parham, Founder, Wild Peeta - Markus Thesleff, Co-Founder, Okku - Chef Paul Lupton, ex-Rhodes Mezzanine, Dubai

Workshop Choose from: * Food safety dos and don'ts * Staff are as key as your menu * Traceability - do you really know?

Workshop Choose from: * Food safety as a business driver * Procurement advantages? * Celebrity chefs - who needs them?

* Speakers listed have been targeted and invited. These along with the draft agenda are subject to change

THE ORGANISER Dubai-based publishing house CPI has been active in the local market for over two decades, publishing trade and consumer magazine, as well as delivering market analysis and marketing value through road shows, events and conferences. It is the publisher of BBC Good Food Middle East and has just launched the trade title The Pro Chef Middle East and is imminently set to launch Hospitality Business Middle East magazine.

Publishers of:

SPONSORSHIP PACKAGES All packages are inclusive of the following Pre-event: · Logo coverage on: - All print literature - Conference website · A two-way hyperlink connecting your Web Site to conference site. · Email blast campaign to an extensive database built up over years of CPI being active within this space. · Promotional advertisements across various publications including a selection of titles from CPI's own stable of over 25 publications During the event: · Logo coverage on: - All printed literature - On backdrop to main stage · 2x complimentary delegate passes (valued at $2000 each) Post event coverage will include: · Extensive coverage of event in The Pro Chef ME magazine.

Additonal sponsor benefits of following packages: Associate sponsor Basic benefits as stated above Total investment required: $8,000 Silver sponsor Additional benefits of package · An Exhibition space 3mx2m located within the main networking area. · 4x complimentary delegate passes (valued at $2000 each) Total investment required: $15,000

Gold sponsor Additional benefits of package · An exhibition space 3mx2m located within the main networking area. · 6x complimentary delegate passes( valued at $2000 each) · Full page full colour advertisement in The Pro Chef ME magazine or Hospitality Business ME magazine (valued at $6,500 each) · One to one meetings will be facilitated with prospective clients on the conference days. · You will receive a copy of the delegate list one week after the event for you to follow-up. · The opportunity to deliver a 15 minute speaking opportunity on the conference day. · Customised post event delegate mailshot Total investment required: $30,000 Platinum partner Additional benefits of package As platinum sponsor you will receive maximum benefit but will we will move beyond sponsor relationships to a partner level which will include: · Branding coverage as “platinum partners” · Opportunity to help shape the agenda · Co-host the event · Make presentations on both days · Host workshops · Have customised invitations sent to your key customers and prospects · 3x full colour full page advertisements in either The Pro Chef ME or Hospitality Business ME magazines. · Advertorial in The Pro Chef ME or Hospitality Business ME magazines.

Total investment required: $60,000

For sponsorship information please contact: Nayab Rafiq Event Director D +9714 375 5679 M +971 55 5426032 E nayab@cpidubai.com

Grosvenor Business Tower, Office 804 PO Box 13700, Dubai, UAE T +971 4 440 9100 F +971 4 447 2409 cpidubai.com