BRAND BOOK

& DONT

The glorious history, unique tradition and heritage of spices are perfectly blend together with authentic spices gives it the aroma of culture and taste of kolhapuri tradition.

Our main moto is to keep alive the taste of traditional spices on peoples taste-buds and to make this happen we follow and use the traditional recipe and ingredients to blend the spices and it also adds the sence of authenticity and trust in it.

Criticising the old and rusty stereotypes of society one day i find my self walking on same path………

@found In 2019

@founder AvinashBhosale

SO, 29 years old boy chasing a ray of light in faded future….So, unlike a 24 years old boy with fresh engineering degree finding a job. I did the same thing under peer pressure of society and family and guess what I find my self one. So my job was in pune, the vast and busy life of this city truely teaches you the value of time.But their just one problem for me and its the food.I belong to kolhapur where people belive in humanity more than anything asle people enriched with culture and thrilling legacy of bravery had very authentic and exotic taste when it comes to food and spices and yes I am one of those people.And living in pune is like surviving task for person like me when we talk about food.In this happening city to save some time people adapting the western lifestyle and their is a big impact on their diet and eting habits. People forgetting about our rich history of spices and flavours that we introduce to the world. One day on a office party my co-worker incist me to make something in “kolhapuri” style and guess what they loved the dish so much that they started hanging out at my place more often to try more interesting dishes.After some time one of friend ask me for the spices which i used for my recipes and that moment a idea clicked in my head that i can reach to more and more people through these spices to keep alive the authentic and culture rich flavour on peoples teast buds. And this is the process of shaping the idea into reality………!

Typography

Typography has two main purposes in graphic design. The first is to promote legibility, and the second is to help communicate the messaging, tone, and sentiment of a design piece. Another function of typography revolves around aesthetics. We're drawn to visually attractive designs that are clean and easy on the eyes. Typography is so much more than just choosing beautiful fonts: itʼs a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the productʼs overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.Not only will good typography enhance the websiteʼs personality, but your users will subliminally begin to associate the typeface featured on your site with your brand. Unique, consistent typography will help you establish a strong user following, build trust with your users, and help to carry your brand forward.Typography has a profound effect on the way that users digest and perceive the information conveyed by the text. Eye-catching type is much more persuasive than weak fonts that donʼt reinforce the message of the text.

Good typography could be the difference between someone staying on your website for one minute or half an hour. Itʼs important that your website is visually stimulating and memorable, and typography plays a huge role in this process.

Good typography could be the difference between someone staying on your website for one minute or half an hour. Itʼs important that your website is visually stimulating and memorable, and typography plays a huge role in this process.There are three basic kinds of typeface: serif, sans-serif, and decorative. To keep the interface uncluttered and streamlined, a good designer will never use more than three fonts—and keep decorative fonts to a minimum. Typography is often overlooked, but itʼs a crucial component of user interface design. Mastering typography will see you well on your

PRIMARY_FUTRA CONDENSED MEDIUM

SECONDARY_FUTURA CONDENSED BOLD

Colours

Many brands have a signature color (or colours) that makes them easily recognizable. In many cases, it would be odd to see their logo in a different color. Can you imagine McDonald's golden arches in a bright purple instead? What if Starbucks' logo wasn't green & white, Pepsi's logo wasn't blue & red, and Target's wasn't red all around?

When we see that bubblegum-pink writing, we know it's Barbie — and when we see the tiny blue ʻf ʼ we know it's Facebook.

But, it's not just the logo. As an article on SpellBrand suggests, there are many ways to incorporate color into your branding:

•Advertising

•Business Cards

•Employee Uniforms

•Letterhead

•Marketing Materials

•Product Packaging

•Social Media

and TVs

used for computer screens, Web sites

The colour system

RGB: Red, Green, Blue.

HEX_#FFFFFF

HEX

#000000

_

•Website

BLACK

WHITE

printing for full-colour documents.

The colour system used in offset

CMYK: Cyan, Magenta, Yellow, Black.

Letterhead

The letterheads will be having the logo at the right side in the top of the paper. The address & contact details should be placed at the top left side of the paper. The letterhead should have specified spacing both at the top and at the bottom which is given inches respectively.

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Do Don &

4

The key to a strong logo identity is proper placement, proportion & usage. This page displays examples of incorrect versions of the identity. Use these examples as a guide for avoiding incorrect variations which would weaken the Global Group identity.The colour, typeface and proportions should not vary from the guidelines.The identity must not be rotated, distorted, or have additional effects outlined, added. The background should not distract from the identity. The relationship between the logo and the typographic signatu- re must not vary from the guidelines.

The Right Usage:

Correct and consistent use strengthens the AB MASALE identity. This section displays examples of correct versions of the identity. This page also displays examples of incorrect versions of the identity. Use these examples as aguide for avoiding incorrect variations which would weaken the AB MASALE identity.

DO NOT USE OTHER COLOUR FOR LOGO

DO NOT USE OTHER FONT FOR TYPOGRAPHY

FOR COLOUR REFRANCE USE THE HEX CODE WHICH IS GIVEN.

FOLLOW THE MEASURES AND GUIDELINES WHILE PRINTING MATERIAL.

STRICTLY FOLLOW THE GUIDELINES FOR DESIGN WHICH IS MENTIONDE IN ʼBRAND BOOKʻ.