Mascot
Mascot logos are often exaggerated, like caricatures. They use simple shapes to convey the personality of the brand or team. But mascot logos are still logos. They need to be legible, simplified and unique. They may need to include the full team or business name within the logo.
Who Should use a Mascot Logo?
Most companies that use mascot logos do so primarily when they want to entertain. However, there’s no rule that only certain industries can employ them or that traditional companies should avoid them.
Restaurants and food brands are big fans of mascots. Ronald McDonald is an active proponent of the fast-food giant and can be seen delivering Happy Meals to all children. Colonel Sanders represents the jovial man who perfected the art of frying chicken. The Vlasic Stork is a snappy dresser with a comically large beak and an eye for the perfect pickle.
In all of these examples, the brands want to tell people that they’re here to have fun (and they want their customers to do the same).
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Combination
A combination logo consists of a combined wordmark or lettermark, and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out together, stacked on top of each other, or integrated together to create an image
Who Should use a Combination Logo?
A company speaks through its logo. With the help of your logo designer in New York, you could enhance the overall branding of your company. With one glimpse of the logo of your company, people will recognize the power of your reach.
Design your brand logo in such a way that it proves to be an efficient brand identity. With your brand’s logo designed by the right custom logo design company, your company could be powerful. The merchandise and products that bear your company’s logo will have higher values. For instance, sports companies having their own products carrying their logo attract more buyers.
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Pictorial mark
logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We're talking a logo icon that's simple and straightforward, like the outline of a tree or a coffee mug.
Who Should use a Pictorial Mark?
The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda—an adorable and endangered species)?
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Emblem
A combination logo combines both text and an image. Similarly, emblem logos take the concept of a combination mark and incorporate it within a frame or border.
Who Should use a Emblem Logo?
their lean towards higher detail, and the fact that the name and symbol are rigidly entwined, they can be less versatile than the aforementioned types of logos. An intricate emblem design won’t be easy to replicate across all branding. For business cards, a busy emblem may shrink so small before it becomes too difficult to read. Also, if you plan on embroidering this type of logo on hats or shirts, then you’ll really have to create a design that is on the simple side or it just won’t be possible. So as a rule keep your design uncomplicated and you’ll walk away with a strong, bold look that’ll make you look like the consummate professional.
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Abstract
An abstract logo is a symbol or image that is metaphorical and symbolic. It isn’t necessarily recognizable, but it rather is a complex geometric shape that represents your company and its value in a conceptual way.
Who Should use a Abstract Logo?
The benefit of an abstract mark is that you’re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand. (As an example, think about how the Nike swoosh implies movement and freedom).
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Wordmark
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Wordmark logos consist only of texts. The logo is simply the name of the company in a specific color. The logo and company name are synonymous, text-only typographic treatment of the brand’s name where the name becomes the instant identification of the brand.
Who Should use a Wordmark Logo?
like with a lettermark logo, typography will be an important decision. Since the focus will be on your name, you’ll want to pick a font—or create a font—that captures the essence of what your business does. For example, fashion labels tend to use clean, elegant fonts that feel high-end, while legal or government agencies almost always stick to traditional, “heavier” text that feels secure.
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Om Khamkar Graaphic DesignerProStudio 2023
A logo is a crucial component of a brand's identity, representing the company's values, mission, and personality. It serves as a visual symbol for customers to easily recognize the brand and differentiate it from competitors. A well-designed logo can create brand loyalty and increase recognition, leading to better brand recall and overall trust. It is important for a logo to be simple, memorable, timeless, and appropriate for the company and its industry. A logo is the foundation of a brand's marketing efforts and is often used on various mediums including websites, packaging, advertisements, and products. In short, a logo is an essential tool for a brand to establish its unique identity and build a strong brand presence.