H O M E
&
L I F E S T Y L E
G U I D E
MEDIA KIT
YOUR INTEGRATED MARKETING PLATFORM PRINT | DIGITAL | MOBILE SOCIAL | AUGMENTED REALITY
WHO WE ARE
For over forty years, The Real Estate Book continues to be the leading innovator in real estate marketing. Our dedicated network has helped thousands of real estate professionals win more listings, build their brands and generate leads. We are known for innovative tools that compliment the home buying experience and helping our clients stand out in a crowded marketplace to drive the sale.
HOME & LIFESTYLE GUIDE
YOUR COMPLETE INTEGRATED MARKETING SOLUTION THE POWER OF PRINT 4 STRONG PERSONAL BRANDING 5 PRINT MEETS MOBILE 6 TREB MOBILE AGENT 7 AUGMENTED REALITY LISTINGS
8
SATURATED LOCAL DISTRIBUTION 10 TREB SOCIAL CHANNELS
11
LUXURY SYNDICATION PARTNERS
12
AGENT TESTIMONIALS 14
THE POWER OF PRINT
Why choose The Real Estate BookÂŽ print advertising? Print is still the most trusted, inspiring and motivating medium when it comes to making a purchasing decision. Combined with a full array of digital tools, an integrated approach is the best practice for any agent's marketing and branding strategy.
OLD MEDIA + NEW MEDIA For 74% of Advertisers, It's a Package Deal
Use Digital & Traditional Media Together 74%
Use Traditional Media Only 22%
Use Digital Media Only 3%
Borrell's Take
Use Another Method 1%
Only 3% of 3,039 local advertisers surveyed in the past 3 months said they're buying only digital media. The market is coalescing around digital and traditional media packages– and having a point person to manage it. Source: Borell's Annual Survey of Local Advertisers; April-June 2017; N=3,039 responses
STRONG BRANDING PAVES THE WAY TO SUCCESSFUL LEAD GENERATION
Real estate is one of the most competitive and saturated industries today. It is important for an agent to build a strong personal brand in order to gain a customer's trust. In addition to promoting your listings, marketing your brand must also be a top priority to be successful. The Real Estate Book offers an integrated marketing solution that provides print, digital and mobile advertising and branding tools. Effective real estate marketing will generate more leads by not only getting you in front of more people, but getting you in front of the right people at the right time.
DIGITAL & MOBILE
WORK TOGETHER WITH PRINT Today's consumers move seamlessly from offline to online. We provide you with ways to capture valuable data in real time during the consumers' home shopping experience to market your personal brand and generate leads. TRUMAN & CO.
NEW HEIGHTS R EA L ES TAT E S E RV IC E S
Sand
3
1205 Gre
GET ZAPPAR Text codes prompt home shoppers to www.sandy ZAP THE CODE view more info and provide listing ö SEND TEXT CODE TO 52187 FOR MORE INFO agent with real time leads
R E A L E S TAT E Elevate Your Expectations! Sandy Smith
TRUMAN & CO.
333-333-3333
NEW HEIGHTS
1205 Truman Avenue Greenville, SC 33333
R E A L E S TAT E S E RV IC E S
GET ZAPPAR
R E A L E S TAT E ZAP THE CODE
www.sandysmith.com
ö SEND TEXT CODE TO 52187 FOR MORE INFORMATION AND PHOTOS ö
Elevate Your Expectations! TEXT: R81582 TO 52187
TEXT: R81582 TO 52187
2043 Peak Place | Capstone City $505,000 | 3,250 SquareTEXT: Feet TEXT: R81582 TO 52187 R81582 TO 52187 4 Bedrooms, 2.5 Baths. 1588 Sylvan Way | Asheboro 2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
$625,000 | 4,439 Square Feet
1588 Sylvan Way | Asheboro $625,000 | 4,439 Square Feet 4 Bedrooms, 4.5 Baths.
4 Bed | 4 Bath | SF | $625,000 4 Bed | 4 Bath | SF | $415,000 Lakefront onfloor Lake Newproperty interior paint! Open plan,Lucas! Stunningl garage. Text: P771989 to 52187 Text: R767903 to 52187
Baths. 4 Bed4| 4Bedrooms, Bath | SF4.5 | $625,000 Lakefront property on Lake Lucas! Stunningl garage. Text: R767903 to 52187
TEXT: R81582 TO 52187
TEXT: R81582 TO 52187
2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
TEXT: R81582 TO352187 Bed | 3 Bath | SF | $395,000
Custom Brick Home! GR w/vaulted ceiling
Text: R702484 2043 Peak Place | Capstone Cityto 52187 TEXT: $505,000 R81582 TO 52187 R81582 TO 52187 | 3,250 SquareTEXT: Feet 2043 Peak Place | Capstone City 2043 Peak Place |4 Capstone City Bedrooms, 2.5 Baths. $505,000 | 3,250 Square Feet $505,000 | 3,250 Square Feet
R81582 2 Bed | 2 BathTEXT: | SF | $359,500 Stunning home in Olde Towne Village! Text:2043 R737981 to 52187 Peak Place |
4 New
TO 52187
Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
4 Bedrooms, 2.5 Baths.
4 Bedrooms, 2.5 Baths.
NEW HEIGHTS R E A L E S TAT E
SALLY SALESALOT / BROKER 123.456.789 WWW.NEWHEIGHTSREALESTATETREB.COM
32 Bed Bed | |3SFBath | 2 Bath | $339,500 | SF | $395,000 Stunning townhome in impeccable condition! Custom Brick Home! Text: R703856 to 52187 GR w/vaulted ceiling W W W. R E A L E S TAT E B O O K . C O M R702484 to 52187 Text:
3 Bed | 3 Bath | SF | $339,900 Custom Brick Home in Pinecroft! Text: R430212 to 52187
TEXT: R81582 TO 52187 Your web address in print 2043 Peak Place | Capstone City $505,000online | 3,250 Square Feet drives traffic 4 Bedrooms, 2.5 Baths.
TEXT: R81582 TO 52187 2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
NEW HEIGHTS R E A L E S TAT E
2 Stunn
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EXTEND YOUR REACH WITH
TREB MOBILE AGENT
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VANITY TEXT CODES FOR YOUR LOCAL MARKET
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AUGMENTED REALITY BRINGS PRINT TO LIFE
The Real Estate Book® is one of the first real estate marketing companies in the industry to incorporate Augmented Reality into its consumer experience. Augmented Reality enhances the home buyer's experience and makes the printed page come alive on their mobile device. Zap codes bring the printed page to life
Sandy Smith
TRUMAN & CO.
333-333-3333
1205 Truman Avenue Greenville, SC 33333
RE AL E S TATE S ERV IC ES
GET ZAPPAR ZAP THE CODE
Your properties jump off the
www.sandysmith.com
ö SEND TEXT CODE TO 52187 FOR MORE INFORMATION AND PHOTOS ö
page by using a cutting edge tool in your
3 Bed | 3 Bath | SF | $395,000 Custom Brick Home! GR w/vaulted ceiling Text: R702484 to 52187
4 Bed | 3 Bath | SF | $419,500 All Brick Home! Hardwood floors, Text: R507406 to 52187
listing ads. AR allows the home buyer or seller to scan your ad
3 Bed | 2 Bath | SF | $359,900 Private setting! Beautiful New Home on 5+ Acres! Text: R736410 to 52187
4 Bed | 3 Bath | SF | $359,900 Immaculate home, 9' ceilings! Text: R649837 to 52187
and view a video, photos or contact you directly, all from their mobile
3 Bed | 2 Bath | SF | $359,900 CUSTOM HOME ON 19.8 ACRES! Text: P589434 to 52187
2 Bed | 2 Bath | SF | $359,500 Stunning home in Olde Towne Village! Text: R737981 to 52187
W W W. R E A L E S TAT E B O O K . C O M
device.
AUGMENTED REALITY The Real Estate Book is proud to announce
HOW DOES DOES ITITWORK? AUGMENTED REALITY HOW WORK?
11
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LOCAL SATURATION
PRINT DISTRIBUTION STRATEGY
Consumers today are bombarded with advertising that is forced upon them, whether they choose to receive it or not – on radio and television, in print, on billboards and outdoor signs, in their mailboxes, and especially online. At The Real Estate Book, we believe in a different approach. Every copy of our magazine is picked up VOLUNTARILY by somebody interested in real estate and homes for sale in their local area. In the digital world, this is the equivalent of a person OPTING IN to receive email or online marketing. And it drives up the ROI on advertising investment exponentially. In order to provide sufficient opportunities for consumers to pick up our magazines in their local area, we SATURATE the retail landscape with our racks and distribution outlets. You will find The Real Estate Book in grocery stores, banks, pharmacies, restaurants, coffee shops, deli’s, community centres, hospitals, salons & spas, car dealerships … you see us everywhere! In addition, where it is considered necessary or desirable to SUPPLEMENT our free distribution, we deliver a portion of our press run directly to the home, either using Canada Post or other third party door-to-door delivery companies.
NATIONAL
SOCIAL MEDIA FOOTPRINT
Our social media strategy revolves around real-time engagement with both agents and consumers. Our content is informative and timely and is meant to drive conversations about the real estate industry. It is also intended to provide insider information for consumers navigating their home buying journey.
ENGAGED AUDIENCE METRICS Twitter 74,900+ Followers Facebook 8,500+ Followers Instagram 300+ (New Channel!) LinkedIn 500+ (New Channel!)
POSTING FREQUENCIES Daily activity on social media during peak times and weekly blog posts on real estate topics of interest. Facebook drove 3.16 million website visits in 2017. 34% of Facebook followers are between the ages of 34 & 54.
GLOBAL + LUXURY ONLINE
SYNDICATION
When you advertise with The Real Estate Book®, you never have to worry about exposure for your luxury listings. We have partnered with some of the best & brightest lifestyle affiliates available, ensuring you get unparalleled reach and value for your advertising dollar.
OUR SYNDICATION PARTNERS PROVIDE GLOBAL EXPOSURE GIVE YOUR LUXURY LISTINGS EXPOSURE TO THE MOST INFLUENTIAL & QUALIFIED HOME BUYERS
TOTAL VALUE = $2,500+ plus exposure to millions of buyers included with your ad in The Real Estate Book®.
• 240k+ monthly visitors • Listings $750,000 and above qualify
• 20M+ monthly visitors • Listings $650,000 and above qualify
• 570k+ monthly visitors • Listings $500,000 and above qualify
• 350k+ monthly visitors • Listings $500,000 and above qualify
• 2.3M+ monthly visitors • Listings $1,000,000 and above qualify
• 43.1M+ monthly visitors • Listings $450,000 and above qualify A D D I T I O N A L S Y N D I C AT I O N F O R A L L A D V E R T I S E R S : Mitula (US & Canada) Ovlix
Locanto (US & Canada) Oodle
World Property Journal
Global Listings The Move Channel
*-Our list of partners is always being optimized for the greatest results and is subject to change
PUTTING IT
ALL TOGETHER The Real Estate Book® is the integrated marketing solution that helps you:
GENERATE MORE LEADS
“
WIN MORE LISTINGS
I have been advertising in the Real Estate Book – Muskoka
BUILD YOUR BRAND
edition for over 10 years. Never
“
missed a month. My experience
We have been advertising consistently in
with this publication has been
The Real Estate Book for over 10 years
good and productive. I find
now and the program is an integral part
this book consistently produces
of our marketing plan. It is a powerful
quality leads for my listings
listing tool, our home sellers love the book
and the online presence is also
and we see it everywhere throughout the
very useful. The owners of this
city. We get calls from both home buyers
publication, Laura and Brian
and home sellers as a result of our print
Mayo, always go out of their way
ads. The service we get from the local
to accommodate me with my ads
team is outstanding! This is an investment and do a great job in helping me that pays for itself year after year. Thank you Real Estate Book!
”
”
with the layout and design.
SARIT ZALTER, SALES REP JUDY MARSALES REAL ESTATE LTD.
TOM HARSANYI, SALES REP RE/MAX NORTH COUNTRY REALTY
HAMILTON, ON
HUNTSVILLE, ON
“
We have been advertising in The Real Estate Book for a few years now,
and it’s our main source of print advertising. We like the magazine because it is real estate focused, unlike many other magazines and newspapers. If
somebody is looking at this book then they want to see real estate and TREB delivers. It’s widely distributed around the city and we see people picking it up and calling us all month long. The owner, Steve, is great to work with, he helps with graphic design and goes out of his way assist when needed. ADAM HENNIGAR, BROKER SUTTON GROUP PROFESSIONAL REALTY
“
HALIFAX, NS
”
The Real Estate Book is a great addition to our listing presentation and
branding. The book is done professionally, in colour and always delivered
in a timely fashion. Additionally, there are added features including GPS codes, online ads and print ads. Jon is always there to help!
”
ANDRA ARNOLD, SALES REP COLDWELL BANKER NEUMANN REAL ESTATE BROKERAGE
“
GUELPH, ON
We have been advertising every month with The Real Estate Book for
over 5 years now! It is one of our favourite choices for advertising, as they
distribute to over 675 locations in our local area. Tim Root and his team are exceptional at what they do and provide the highest level of customer care with an added benefit of flexibility whenever they can. We truly
appreciate everything they do for our business and we consider them a key
”
business partner that has contributed to our success. Thank you Tim! DEBORAH BROWN, BROKER RE/MAX ESCARPMENT REALTY BURLINGTON, ON
H O M E
&
L I F E S T Y L E
G U I D E
TO ADVERTISE: 888.809.8495 Stephen Toole, Publisher REALESTATEBOOK.COM/ADVERTISERS 902.830.6362 ADVERTISE@REALESTATEBOOK.COM treb@eastlink.ca www.therealestatebookns.com
@RealEstateBook
GENERATE MORE LEADS WIN MORE LISTINGS | BUILD YOUR BRAND