2024 EDUCATION GUIDE
OUR EDUCATION. YOUR SUCCESS.
ABOUT RRC
O UR PURPO S E Helping residential real estate agents become more successful Many residential real estate professionals find it hard to set themselves apart and take their business to the next level. RRC provides the tools, education and resources to help agents be more successful.
OUR M EM BERS Top-producing agents that value community and continuous learning The Council has grown to 25,000 members from all across the globe. They are constant learners who thrive on staying cutting-edge in order to meet their clients’ needs and see their business grow. A large percent of the membership base has achieved the CRS Designation which is the most prestigious designation a real estate agent can achieve.
About RRC CRS Certified Faculty Live Courses eLearning Courses Webinars Real Estate Real Talk 2
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License a Course International Education Leading Education Achieve the Designation Networking Events Contact & Connect
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CRS CERTIFIED FACULTY
RRC INSTRUCTORS ARE THE BEST IN THE INDUSTRY AND ARE ACTIVE AGENTS.
Lee Barrett, CRS
Chris Bird
Alex Camelio
Kim Cameron, CRS
Dale Carlton, CRS
Jack Cotton, CRS
Gee Dunsten, CRS
Mark Given, CRS
Craig Grant
Chandra Hall, CRS
Kim Knapp, CRS
Nate Johnson, CRS
Juanita McDowell
Gonzalo Mejia, CRS
James Nellis, CRS
Monica Neubauer, CRS
Addie Owens, CRS
Mark Porter, CRS
Matthew Rathbun, CRS
Rich Sands, CRS
Michael Selvaggio, CRS
Frank Serio, CRS
Maurice Taylor, CRS
Pat Zaby, CRS YOUR SUCCESS. OUR EDUCATION
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LIVE COURSES
The Residential Real Estate Council (RRC) offers live courses delivered online or in-person by our CRS certified faculty. Learn new skills, and polish old ones, in a hands-on and supportive environment while networking with other real estate agents. Live courses are worth three to eight credits toward the CRS designation or the designation maintenance requirement. Many courses are eligible for continuing education credit by their state's credentialing body. 2 & 4 C R E D I T HOUR COURSE THE GRASS IS GREENER
Many states are legalizing the recreational and/or medicinal use of cannabis. Discover these local laws and their impact on residential real estate.
LEADS AND LISTINGS: BECOME A POWER LISTER
Master anticipating common objections during the listing process, and create a new plan to obtain more listings.
PRICING IS PARAMOUNT
Communicate with your seller on a level that will allow them to grasp the complexities of pricing so that they feel confident in their decision to sell.
FAIR HOUSING: LEADING THE WAY FOR INCLUSION AND DIVERSITY
Workshop with other agents to ensure the compliance of your marketing and communications efforts with the Fair Housing Act and the NAR Code of Ethics.
5 STEPS TO SUCCESS IN ANY MARKET
Through a combination of robust discussion, real-life examples, and hands-on exercises, you will walk away from this course with a solid foundation to build your career as a successful real estate agent. Whether you’re a seasoned pro or just starting out, this class is the ultimate guide to achieving your goals and thriving in any market condition.
NEGOTIATE THE W: TECHNIQUES THAT WIN DEALS AND CLOSE SALES
Strong negotiation skills are paramount to success as an agent, especially in a shifting market. This course teaches the best practice strategies and solutions to help secure the winning position in a real estate transaction.
COMING SOON IN 2024 MASTERING THE EVOLVING BUYERS BROKERAGE AGREEMENTS I DO UNTIL, WE MUST PART THE ASSETS: NAVIGATING DIVORCING CUSTOMERS
6 C R E DIT H OUR COURSE PERSUASIVE FINANCING SOLUTIONS
Making listings more marketable, convincing buyers to buy now and closing more transactions are the bottom-line benefits of discovering the finance difference. Gain the information necessary to create a valuable point of difference in a way that is easily understood by all buyers and sellers.
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2024 RRC EDUCATION GUIDE
8 C R E DIT HOUR COURSES 7 THINGS SUCCESSFUL AGENTS DO DIFFERENTLY: A PROVEN BUSINESS SYSTEM
Learn how to organize your real estate career like a business, and begin implementing proven techniques to take that business to the next level.
BUILDING A TEAM TO GROW YOUR BUSINESS
Explore strategies for delegating and outsourcing tasks, along with recruiting and retaining a staff as part of your business plan.
CONVERTING LEADS INTO CLOSINGS
Discover effective systems for converting your sphere of influence into successfully closed sales.
CREATING LISTING ABUNDANCE
Sharpen listing and pricing knowledge, including your listing mindset, sources of listing business, the listing appointment and presentation, and handling the competition.
CYBERSECURITY: PROTECTING YOUR BUSINESS AND YOUR CLIENTS
Gather information, tools and actionable tips to protect your business and clients against cybersecurity threats.
DIGITAL MARKETING: ESTABLISHING A SOCIAL MEDIA BRAND*
Give your social media presence a more direct focus and approach to reach prospective clients for your business.
DIGITAL BRANDING: BUILDING CLIENT RELATIONSHIPS
Take your business to the next-level with a branding toolkit that caters to any client.
FIRST-TIME HOME BUYER SPECIALIST: A BLUEPRINT FOR SUCCESS
Identify first-time buyer clients and become the go-to-specialist for them in your market.
GENERATIONAL MARKETING: INNOVATIVE STRATEGIES ACROSS ALL GENERATIONS Explore the characteristics, values, and beliefs of six living generations, and understand the key buying/selling behaviors of each.
HR SOLUTIONS: EFFECTIVE DELEGATION AND FEEDBACK AT THE NEXT LEVEL Effectively use delegation, coaching and feedback to draw the best work from your team.
INCREASE WEALTH WITH RENTALS AND OTHER INVESTMENT PROPERTIES
Learn how to evaluate and select appropriate investment properties, as well as how to manage an property investment portfolio.
MASTERING RELEVANT, CONSUMER-FOCUSED MARKETING
Strengthen your public-facing content and position yourself as the top provider of information and expert guidance in your market.
MASTERING YOUR TIME TO ACHIEVE YOUR GOALS
Prioritize your professional and personal goals, manage your time, and design a business that financially supports the life you desire.
NEXT LEVEL NEGOTIATIONS
Close more deals by learning the psychology of negotiations, ensuring you always can serve clients in any situation.
YOUR SUCCESS. OUR EDUCATION
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POWER UP ON SMART HOME TECHNOLOGIES*
Learn how to leverage smart home features in your marketing strategy, and how to advise your clients on their value and transfer tactics.
PROBATE SPECIALIST CLASS
Learn the probate basics and maintain neutrality in difficult situations to be more successful when speaking with clients and guiding them through the process of listing or buying a home.
SHORT SALES AND FORECLOSURES: PROTECTING YOUR CLIENTS’ INTERESTS
Create practical approaches to the pre-foreclosure and foreclosure processes that will result in the successful handling of these transactions.
SILVER BULLET SOLUTIONS: HELPING BUYERS BUY AND SELLERS SELL
Gain inside access to a toolbox of solutions to agent dilemmas in buyer and seller situations, such as the “FourPart Decision Maker.".
SUCCEEDING IN THE LUXURY HOME MARKET*
Develop the market expertise and savvy customer service skills necessary to break into, compete, and succeed in the luxury home market.
SUCCESSION PLANNING: BUILDING, VALUING AND SELLING YOUR BUSINESS
Develop a strong business and succession/retirement plan that includes a careful analysis of the market, valuation of your business, selecting appropriate selling strategies, and building a long-term referral stream.
SYSTEMS WILL SET YOU FREE
Steamline and automate repetitive business tasks, make your hectic schedule manageable, and enhance communications and marketing so that you can focus your time on building and cultivating profitable relationships with your clients.
TAX STRATEGIES FOR THE REAL ESTATE PROFESSIONAL Leverage your tax knowledge for your business, clients and investments.
TECHNOLOGY AND PLANS FOR SUCCESS
Grow your business with templates and strategies to identify, evaluate, and select appropriate technologies to enhance your productivity and efficiency.
TOP OF MIND TECHNIQUES TO BOOST YOUR BRAND
Explore the effective uses of social media, neighborhood farming, and other marketing strategies to distinguish yourself as the trusted advisor for existing and prospective clients.
TRANSFORMING DIFFICULT SITUATIONS INTO PROFITABLE DEALS
Leverage tools, systems, and scripts to effectively manage your professional relationships with difficult buyers, sellers, appraisers, agents and others.
TURNING NEW HOMES INTO ONGOING REVENUE
Master the ins and outs of new home construction, marketing and showing homes at varying stages of completion and how to pitch your services and adapt your market analyses for lenders, developers and builders.
WIN-WIN NEGOTIATION TECHNIQUES
Develop and practice scripts that prepare you to successfully negotiate with all parties in a transaction, including clients, other agents and service providers.
ZERO TO 60 HOME SALES A YEAR (AND BEYOND)
Create a continuous flow of business by positioning yourself as the REALTOR® of choice in your area.
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eLEARNING COURSES
Learn at your own pace, on your own schedule! RRC’s eLearning courses provide valuable skills-based education, accessible 24/7. These courses are eligible for two to eight credits towards the CRS designation or the designation maintenance requirement.
8 C R E DIT HOUR eL EA RNI NG CREATING VALUE FOR YOUR CLIENTS
Maximize your clients' real estate experience by providing high-quality service from signing to closing.
KEEP IT SIMPLE WITH LOW-COST ONLINE MARKETING
Learn successful and proven online marketing strategies that don’t require a lot of financial resources.
PUTTING TECHNOLOGY TO WORK FOR YOUR CLIENTS
Increase your productivity, establish your online niche, and update your marketing materials and website using the most up-to-date products and services.
2 , 3 , 4 C R EDI T HOUR eL EA RN ING ADVANCED PRICING STRATEGIES: COMPETITIVE PRICING FOR SELLERS AND BUYERS Price competitively and make appealing offers to guide your clients to the best deal possible.
ADVANCED PRICING STRATETIES: HOW TO MANAGE MULTIPLE OFFERS
Create a toolkit for buyers and sellers to handle different offer situations and close more multiple offer negotiations.
ADVANCED PRICING STRATETIES: PRICING FOR LUXURY CLIENTS
Create the right rapport with luxury clients by gaining insights into what they want when selling their properties.
A BROKER'S GUIDE TO DIVERSITY, INCLUSION, AND EQUITY
Create Diversity, Equity, and Inclusion (DEI) in your career and community with tools to build an effective company culture and implement DEI efforts in the workplace, community, and real estate industry.
BUILDING A DYNAMIC TEAM
Learn time-tested methods for creating highly motivated and loyal top-producing teams to take your business to the next level.
BUILDING A PERSONAL BRAND
Learn time-tested methods for creating highly motivated and loyal top-producing teams.
BUILDING A REFERRAL-BASED REAL ESTATE BUSINESS
Develop strategies and techniques to master both traditional referrals and effective online reviews.
CREATIVE REAL ESTATE FINANCING
Arm yourself with knowledge for your buyers on loan options, including FHA, Fannie Mae, Freddie Mac, VA, non-banking loans and down payment assistance. YOUR SUCCESS. OUR EDUCATION
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ECO LIVING: HIGH PERFORMANCE HOMES
Work with both buyers and sellers of high performance homes, understanding these properties' unique features and value.
FAIR HOUSING: MORE THAN JUST THE LAW
Reinforce the key areas of the Fair Housing Act, create effective techniques to help you serve all clients, and review approaches to ensure your business operates in compliance at all times.
FIRST-TIME HOME BUYERS
Manage new buyer anxiety and gain valuable tools to educate and serve today’s first-time home buyers.
FOR SALE BY OWNER
Lear proven methods for approaching, helping and ultimately converting the FSBO prospect to your listing.
IBUYING: WORK WITH IT, NOT AGAINST IT!
Understand the iBuying business model, identify reasons that sellers would be attracted to an iBuyer and provide some insight on how you can leverage iBuying with your own clients.
LISTING STRATEGIES: PRE-LISTING PREPARATION
Examine the key elements of the listing process and apply best practice techniques associated with pre-listing preparation.
LISTING STRATEGIES: CONDUCTING YOUR PRESENTATION AND CLINCHING YOUR LISTING
Employ best-fit strategies in identifying your sellers' motivations, creating an effective listing presentation and mastering your presentation appointment.
LISTING STRATEGIES: PRICING YOUR LISTING
Discover a variety of pricing strategies, competitive market analysis, absorption rates and techniques for collaborating with your seller.
LISTING STRATEGIES: MARKETING AND SELLING YOUR LISTING
Engage in internet and targeted marketing and create an effective online listing that sells.
MANAGEMENT SKILLS TO IMPROVE TEAM PERFORMANCE
Find out how to communicate, motivate and create goals that will grow your business – and your team’s.
MANAGING YOUR ONLINE PRESENCE
Learn a step-by-step process for managing your online presence across forums such as your business website, social media, and real estate websites.
NEGOTIATIONS: FOUNDATIONS OF NEGOTIATIONS
Prepare and assess negotiation situations before you even sit down at the bargaining table.
NEGOTIATIONS: UNDERSTANDING PEOPLE
Learn how others think differently and how adapting your communications style will best serve a collaborative negotiation environment.
NEGOTIATIONS: EVOLVING CLIENT EXPECTATIONS
Recognize when a client's interests have changed, reframe a negotiation around a new position, and help clients offer concessions.
NEGOTIATIONS: MANAGING DIFFICULT SITUATIONS
Focus on strategies and tactics to diffuse difficult situations early in a negotiation process with productive communication.
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2024 RRC EDUCATION GUIDE
NAVIGATING THE SOCIAL MEDIA MAZE
Develop a social media strategy to set goals, target your interactions, maintain consistent engagement, and assess the impact of your content.
PROPERTY MANAGEMENT ESSENTIALS
Learn a blueprint for starting a career as a property manager and gain critical information that will help you build a successful property management business.
RUNNING YOUR BUSINESS IN THE CLOUD
Boost your productivity and profitability by learning how to use a variety of cloud services.
SCRIPTS AND DIALOGUES: FIND YOUR VOICE
Find the next level of authentic success by developing communication skills for any situation.
SMART HOME TECHNOLOGIES FOR THE RESIDENTIAL SPECIALIST
Learn common devices, features and functions, and how to recognize their benefits and value to consumers.
STRATEGIES TO FINANCE AND GROW YOUR REAL ESTATE BUSINESS
Finance your real estate business in conventional - and unconventional - ways and gain ideas for long-term growth.
SYSTEMS FOR AGENT SAFETY
Develop and implement policies and programs to help keep you, your team, your properties, and your clients safe.
TOP OF MIND AWARENESS
Become the first agent customers consider when it is time to buy or sell a property by creating a consistent contact system with your clients.
VIDEO MARKETING TO ENHANCE YOUR BUSINESS
Use video to connect with consumers in fast-paced, digital environments by producing attention-grabbing content online.
WORKING WITH REAL ESTATE INVESTORS
Understand real estate investors expectations and advise interested clients in their investing options.
YOUR SUCCESS. OUR EDUCATION
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WEBINARS - LIVE/ON-DEMAND
Enhance your real estate knowledge with the Council’s comprehensive webinars. Our engaging online sessions provide in-depth insights into current and crucial topics in the real estate world, all from the comfort of your home or office. Stay up-to-date with our extensive collection of over 250 webinars, available live monthly
and also on-demand for your convenience. Plus, we’re constantly expanding our library, adding new content every week. Unlock the full potential of our webinar series for 2024. Access over 50 new titles, bringing together industry-leading expertise in one easy-to-navigate package.
2 0 2 4 W EBI NAR BUNDL E
Act now to gain immediate access to cutting-edge tips, strategies, and tools designed to elevate your business. Purchase our all-inclusive bundle with the code WB24 and enjoy a substantial discount of $1600 compared to individual webinar costs.
REAL ESTATE REAL TALK
Real Estate Real Talk focuses just on what news impact you and your business the most; hosted by and featuring some of the industry’s top producing agents and thought leaders skilled at breaking down trends in the housing market in a simplified way.
HO STE D B Y
Brian Copeland, CRS 10
2024 RRC EDUCATION GUIDE
Alex Milshteyn, CRS
Maura Neill, CRS
Holli Woodward, CRS
LICENSE A COURSE
Offering education and networking with RRC courses is a great way to stand out while providing your members and agents wonderful resources. The Council is a recognized leader in delivering practical residential real estate education featuring professional techniques, systems, and real-world expertise that agents can immediately implement into their day-today business. Licensing RRC content allows non-dues generated revenue for other organizations (as they set the tuition best suited for their budget), as well as being the source for highquality real estate education for agents in a given area. RRC Education offers interactive, collaborative education that compliments any curriculum and draws participants in at a deeper level. QU E STIO NS?
HO W T O 1. Review the one-day and two-day CRS Course offerings: crs.com/CourseOfferings 2. Identify which ones you would like to host for the upcoming year 3. Fill out the Course Request Form: crs.com/CourseRequest 4. Select Course 5. Select Instructor 6. Select Date
RRC Booking Coordinator: 312-321-4418 or crscourses@crs.com
INTERNATIONAL EDUCATION
As real estate markets have become more global, so too has RRC. The Residential Real Estate Council’s impact reaches far beyond its U.S. borders, as we’ve helped provide solutions for ever-changing marketplaces around the world, and continue to prepare agents with tools to provide top level and professional service.
RRC courses are based on proven skills and techniques for top producing agents to implement in their practices. This benefits not only professionals in those markets, but helps to build a global network of RRC-trained agents who can better serve their local clients with relocation, investment, and other home buying and selling needs.
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LEADING EDUCATION
Earning a certification or showing a certificate demonstrates a specialized skill sets and confirms you've dedicated the time and effort to master competencies in better-assisting clients. Distinguish yourself and earn one or more of the Council’s professional certifications and certificates after completing the curriculum. The Advanced Residential Buyers’ Agent certificate gives students the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient.
This certification educates agents about the importance, benefits, and applications of Artificial Intelligence (AI) in real estate. It highlights and includes advice on ethical practices including insights into future trends to help professionals maintain a competitive edge.
The crypto-technology wave has hit the real estate industry and as it has other markets. It is revolutionizing the real estate profession with DeFi and crypto based mortgages changing ownership models as we speak
This program is for real estate professionals who want to develop expertise with social media resources and sites that are an essential part of today’s digital marketing mix whether you are promoting your business or properties.
Inside Sales Agents are the key to unlocking up to five times more income for a real estate team than just relying on their standard sphere of influence. In an increasingly virtual world, ISAs can use powerful tools to create a steady sales pipeline.
This certification is for agents looking to hone their skills in the ever-growing luxury home market. The courses included will give REALTORS® the knowledge they need to approach the luxury niche, including pricing strategies and more. 12
2024 RRC EDUCATION GUIDE
Skills like conducting Zoom appointments with buyers and sellers, creating dynamic 360-degree listings, and closing the deal virtually are no longer “like-to-have” skills that clients are looking for from their agents – they are “need-to-have” skills.
This program is for real estate professionals who want to finetune their negotiation skills, with courses that dive deeper into the psychological aspects of negotiations, allowing agents to master negotiations and grow their expertise.
This program is being designed to help agents learn the probate basics so they be more effective when speaking with clients and guiding them through the process of listing their home or buying a home.
From learning the ins and outs of working with investors to establishing yourself as a real estate investor, the classes are designed and packed with resources to help you become a powerhouse quickly.
The Residential Listing Certification helps REALTORS® master the art of listing residential properties. The courses provide strategies, tools, and more to help agents enhance and differentiate their listings.
This certification is designed to help agents learn the family law basics so they may be more effective when speaking with clients and guiding them through the process of listing their home or buying a home.
The Smart Home Certification demonstrates to buyers and sellers that you are dedicated to developing expertise about the technology, privacy issues, and best transition tactics to help with a smart home sale. YOUR SUCCESS. OUR EDUCATION
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ACHIEVING THE CRS DESIGNATION
CRS Designees are among the best and brightest REALTORS®. To be on top, they must participate in RRC Education annually. A CRS Designee must satisfy a minimum of two credits of continuing RRC Education to maintain their designation via RRC courses, electives, webinars, educational events or pre-approved local networking group sessions.
S TEP 1
Become a member of the Residential Real Estate Council.
S TEP 2
Review the two paths and determine which best fits your experiences.
S TEP 3
PATH 1 (60/30/30)
PATH 2 (PRO PROGRAM)
60 Transactions OR $30M in volume over the last 5 years AND 30 credits of RRC Education
At least 10 years as a licensed agent, 150 transactions total OR $1M in gross sales per year with at least 40 transactions, AND 16 credits of RRC Education
Complete the required education. All education required to earn the CRS Designation must be provided by RRC. We do not accept outside credits or courses towards either path. All courses that are to count towards the earning the CRS Designation must be graded, and exams must be completed for credit to count. For this reason, we encourage the completion of self-paced eLearning or in-person classroom courses.
S TEP 4
Complete and submit the official CRS Designation Application that includes documentation of Path 1 or Path 2 requirements. The official CRS Designation Application can be downloaded online. It can be completed electronically and submitted via email. This is the quickest and easiest way to formally apply. Applications are processed on a rolling basis, and take 5-7 business days to process. The Affidavit of Required Transactions is the most important document of the application.This must be filled out completely and submitted in order for your application to be considered valid.
ARE Y OU A MANA GER? 14
2024 RRC EDUCATION GUIDE
Learn more about the Manager’s Path (not depicted above), contact us: crshelp@crs.com
NETWORK EVENTS
Make connections with other like-minded professionals by attending local and national events. Learn new techniques that impact your bottom line and take advantage of unparalleled education and networking opportunities with other CRS Designees. SELL-A-BRATION® February 29 - March 2, 2024 Annual Sell-A-Bration brings together CRS Designees and RRC members from around the world to build relationships, build new business strategies and obtain the latest resources aimed at growth and higher earning potential. RRC AT REALTORS LEGISLATIVE MEETING May 3-9, 2024 This event is held for members who are involved in the governance of the Council and who volunteer on Committees and Mastermind Divisions. All other members are invited to attend the Open Meetings, Member Update, Welcome Reception and may choose to attend ticketed events like the Installation of National Officers and the Presidential Inaugural. CRS WEEK September 16-20, 2024 CRS Week is our annual event to increase awareness of the value of the CRS Designation. It is an opportunity for CRS Designees to share their experiences with other real estate agents and express how earning the designation transformed their careers. RRC AT NAR NXT November 6-11, 2024 This event is held for members who are involved in the governance of the Council and who volunteer on Committees and Mastermind Divisions. All other members are invited to attend the Open Meetings, Member Update, Welcome Reception and Installation of the of our National Officers. LOCAL EVENTS All year round. On average, there are more than 250 local events annually. Meet and develop relationships with experienced agents who have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate. YOUR SUCCESS. OUR EDUCATION
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CONNECT www.CRS.com
1.800.462.8841
Volunteer Services | community@crs.com Customer Care | crshelp@crs.com Business Development | bd@crs.com Marketing | marketing@crs.com Communications & Social Media | social@crs.com
Residential Real Estate Council
@ThisIsRRC
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2024 RRC EDUCATION GUIDE
