Issue 22 • Volume 124 Thursday, April 19, 2018 www.thesandspur.org
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Photo by Ellie Rushing
Kiera McMeekan ‘19 created a change.org petition that has almost 700 signatures.
Student athletes fight to keep Anchor-R logo After the marketing department announced a plan to remove the anchor from the athletics logo, student organizers spoke up. By Ellie Rushing
I
erushing@rollins.edu
n an effort to create uniformity and consistency across the Rollins brand, the Office of Marketing and Communications proposed to remove the anchor from the athletics logo; however, the majority of students, especially student athletes, are not happy with this idea. Kiera McMeekan ‘19 created a change.org petition that received over 500 signatures in only one week. The petition is titled “Keep the Rollins logo as is” and asks people to sign in support of the current Anchor-R logo, calling on President Cornwell and the Rollins Marketing team to let students have a say in the matter.
According to Sam Stark, chief marketing and community relations officer, plans to change the logo began approximately five months ago. The official logo of the college, which is not the Anchor-R, has already been changed and is in the process of being implemented across campus. The sun symbol above the “Rollins” text was removed to simplify the logo. This is part of a larger plan to rebrand Rollins as a more academically prestigious college. The Office of Marketing and Communications surveyed prospective and accepted students, and came to the conclusion that while Rollins was known for being a beautiful campus, its academic
prestige was not as highly noted; therefore, the marketing team set out to align Rollins’ brand with its academic goals.
INSIDE
• Opinion: Logo change undermines campus identity Page 3
There are a few reasons behind the change, one being to unify and simplify the many logos used throughout Rollins. Many organizations and teams use different logos on campus. While the soccer teams use the Anchor-R on their uniforms, the baseball team uses a gothic-style font. From a marketing and brand-
ing perspective, the logo variation across departments on campus needs to be limited. Moreover, Stark pointed out that there are two symbols within the athletics’ logo: an anchor and an R. He said this goes against the balance standards used when creating a logo. “The anchor is bigger than the R and slashes through it,” said Stark. He said that, unless you are an insider, you do not really understand the meaning behind the anchor or a Tar. “There shouldn’t be a two-sided story to branding. It needs balance.”
‣ See LOGO Page 2