D2 — The Sentinel at www.cumberlink.com
Local Business
Wednesday • February 22, 2012 Entertainment in the Heart of the Midstate
AALIVE
INSIDE THIS SECTION A look at local business
CYP marks year of success
Center helps entrepreneurs
Mortgage Co. excels in personal service
D3
D8
D14
Loyal customers help business
Law firm expands in 2011
Businesses thrive in Shippensburg
Pair focus on expanding business
D4
D9
E1
E7
Carlisle Events brings cars, business to county E6
Small businesses find local resource
Top 50 Cumberland County employers
Area chambers report steady membership
Pomfret Group continues to grow
D7
D11
E5
E10
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Local Business
The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — D3
Carlisle Young Professionals
New group meets with wide succcess Most attribute CYP’s success to a need in the young adult demographic to connect to one another and the community as a whole.
nization for young professionals. “People really want the opportunity, so they’re kind of creating it,� she said. Provencher’s observations lend credence to Crowley’s analysis. “There’s always been great energy at our social events,� she said. “People are very happy to be there and very grateful to us for, you know, starting this type of group, and they’re very eager to get involved and participate in our events.� Of course, for many young professionals already involved with the group, they need only speak from personal experience to back up such an analysis. “When I moved down here, it was difficult for me, coming from being super, super active with some of my friends in the Harrisburg Young Professionals,� Wilson said. “Meeting people our age, you just got this sense of ‘Aw, I wish there was something like that here.’� “Now there’s something here,� he added. “Our challenge is going to be meeting everyone’s needs, so that we keep them engaged and keep them excited.�
â–
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
Just several months since the first ever Carlisle Young Professionals mixer, the new group has not only gained traction in the Cumberland County community but has left nothing but smoking tire tracks on its way to being a success. Helmed by President Michael Wilson and Vice President Emily Provencher, the group has garnered an impressive selection of other board members and generated such interest that it has been turning people away from its more recent mixers because numbers reached capacity for the venues.
Starting strong Held in early December at Gaia Fresh Food Cafe, 57 W. Pomfret St., in Carlisle, the group’s second mixer attracted a crowd of more than 50. Wilson estimated more than 100 people expressed an interest in coming, but CYP had to start turning people away because of Gaia’s capacity of 60. “I really enjoyed it. I got to meet some new people and connect with some old
Shannon Fahnestock bowls during the Greater Carlisle Area Chamber of Commerce’s night of fun for young professionals at Midway Skating & Bowling Center in South Middleton Township.
friends,� Molly Boegel, associate director of admissions at Dickinson College, said at the event. “I did expect it to fill up, but I didn’t expect it to fill up in a week,� Wilson said. In actuality, however, the CYP president was rounding up. The exact time it took for the mixer to fill up was a mere four days by his count, and interest in CYP shows no signs of slowing down. The group had to turn people away from its third mixer, held in January at Cumberland Golf Course, as well. Roughly 50 people attended the third mixer, which included a visit by state Rep. Stephen Bloom, R-199. “Right now it’s like, wow, finally this is occurring here. At least that’s the sense I get when I talk to members at the socials or from new people who email me all the time about the group,� Wilson said.
Sentinel file photo
Opportunity Given the turnout at its events, it’s fair to say CYP is breakout success. Most are attributing that success to a need in the young adult demographic to connect to one another and the community as a whole.
Building on “I think when people look to become involved in the community, whether it’s just to make new friends or maybe they just moved into the area, it’s difficult to meet
Building on the success
people, it’s difficult to be- Area Chamber of Comcome involved, and groups merce, which has helped to like CYP make those oppor- nurture the startup orgatunities happen for people,� said Michelle Crowley, president of the Greater Carlisle
• See CYP, D4
St. Paul’S lutheran Chur C h 3442 Orrstown road, Orrstown, Pa 17244
“One thing I’ve noticed about Carlisle, living here, there’s really a sense of community, here and in Cumberland County in general.�
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D4 — The Sentinel at www.cumberlink.com
Local Business
Wednesday • February 22, 2012
Carlisle
Hard work, loyalty keep business going Among new capabilities for Fine Line is having technical data, thanks to computers with new web-based technology right where repairs are being done. â–
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
Having moved into a brand-new facility roughly one year ago, Fine Line Auto Body in Carlisle is on the cutting edge of collision repair. But it’s hard work, loyalty and customer service that are carrying this business through today’s economic situation, according to owner Jake Raudabaugh. Previously located near the Carlisle Crossing shopping center, Fine Line’s new 10,500-square-foot facility is just down the road at 1746 W. Trindle Road. Hours of operation are 8 a.m. to 5:30 p.m. Monday through Friday.
“Any time we’re repairing cars, the technical data is right there at our fingertips. That’s not real common in our industry.� Jake Raudabaugh Fine Line Owner
Advanced repair Not only did building a new facility double Fine Line’s space, allowing the business to do more work faster, it came with new tools for doing work better. “The nice thing about building a new facility is you can build it the most efficient way for our industry,� Raudabaugh said. Among the new capabili-
ties for Fine Line is having technical data, thanks to computers with new webbased technology, right where repairs are being done. “Any time we’re repairing cars, the technical data is right there at our fingertips,� Raudabaugh said. “That’s not real common in our in-
Jason Malmont/The Sentinel
Fine Line Auto Body, located at 1746 W. Trindle Road, Carlisle. Right: Jake Raudabaugh, owner of Fine Line Auto Body, discusses the shop and tools his employees use. dustry.� according to the man who The new facility also fea- started it in 2002. tures a painting booth that Beyond expectations bakes paint onto vehicles as they are being painted, an Raudabaugh started Fine indoor estimating bay and Line after working as a Hertz rental cars on site. While all of this improves • See Fine line, D5 Fine Line’s work flow and makes it easier, it’s not what makes the business great,
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Sentinel file photo
Shannon Fahnestock, left, and Angela Mackey bowl during the Greater Carlisle Area Chamber of Commerce’s night of fun for young professionals at Midway Skating & Bowling Center in South Middleton Township.
CYP
• Continued from D3
its first events will be the focus of CYP in 2012. Striking while the iron is hot is on Wilson’s mind. “We have an opportunity, and we need to capitalize on that opportunity and deliver,� he said. The goal of CYP is to become both a social and professional resource for young professionals, as well as a supporter of the community and its development. “A board member that we just appointed will be spe-
cifically charged with that task, focusing on local economic development and keeping things here in the region,� Wilson said. “(But) the only way we’ll be able to be truly effective with that is if we continue to offer unique and exciting programs to get young professionals from all different industries to come to our functions.� “We have an awful lot planned,� Wilson continued. “We have a very aggressive agenda.� Part of that agenda in-
cludes events and programs, but CYP also plans to work closely with other area organizations with an interest in community improvement and development. “ O n e t h i n g I ’ve n o ticed about Carlisle, living here, there’s really a sense of community, here and in Cumberland County in general,� Provencher said. “People really take pride in this county, and I just hope that in the future CYP can help bring that sense of community.�
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Local Business
The Sentinel at www.cumberlink.com
Fine line
• Continued from D4
a painter in the collision repair industry for 12 years. “When my first son was born, my oldest son, I decided I wanted to try to make that leap and build a secure future for my children,� he said. “I definitely love the work that I do.� It is that love of his work and cars that pushes Raudabaugh to go above and beyond for his customers and that, perhaps, inspired both loyalty and the same dedication from his employees. “The advantages to our facility is, I know this sounds cliche, it’s the customer service that we bring,� he said. “We try to always go over and above.� “I actually have a saying
on our wall out in the shop,� he continued. “It says, ‘beyond expectations.’ That’s our goal, to always try and go beyond expectations.� In a still weak economy, Raudabaugh believes that customer service makes a difference. “There are some shops that have been affected by the economy, but for the most part we’re seeing people are keeping their cars longer,� he said. “So now when they get into that fender-bender they want to get it fixed, they want to get their cars fixed and keep them nice. That’s what I’m seeing.� Good customer service, customer service that sets a business apart when people want more for their money than ever before, begins
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with employees, though. As far as Raudabaugh is concerned, Fine Line has the advantage there as well. “My father always told me, you’re only as good as the people you surround yourself with, and I do feel I am surrounded with the best,� he said. “Our industry is known for turnover. Body guys move around, (but) most of my guys have probably been with me eight, nine years. I just want it known that I am grateful�
“We try to always go over and above.�
Jason Malmon/The Sentinel
Auto detailer Kendall Lehman puts the finishing touches on a vehicle.
Jake RaudAbaugh Fine Line Owner
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D6 — The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012
Cumberland County
Toys R Us coming to Mechanicsburg Since 2006, existing Toys R Us locations have been in the process of being remodeled to include Babies R Us â–
A former car dealership in Hampden Township is being transformed into a joint Toys R Us and Babies R Us. The new side-by-side store will open at 6391 Carlisle Pike, which was home to L.B. Smith Ford Lincoln Mercury until 2008.
“ Co m b i n i n g t h e two stores under one roof has been part of our business strategy for the past five years,� Katelyn DeRogatis said last year when the plans became public. Since 2006, existing Toys R Us locations have been in
the process of being remodeled to include Babies R Us, she noted. The company currently operates more than 60 of these joint stores across the country.
There are more than 30 of these superstores nationwide. The other Toys R Us store in Cumberland County is in Lower Allen Township at the Capital City Mall. The reuse of the site was “Based on the success of great news for the townthe side-by-side model, in 2007, we opened our first “R� superstores, which combine a full-size Toys R Us and a full-size Babies R Us under one roof,� she said.
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Local Business
The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — D7
Shippensburg Univeristy Small Business Development Center
Organization helps better local business The mission of the Shippensburg University SBDC is to be a resource to existing businesses and entrepreneurs across all industries. â–
“One of the things a lot of our clients find very valuable is how we help them package, if an entrepreneur or a business needs financing. A lot of them haven’t had experience in putting together financial projections. We get a lot of compliments from clients that are seeking a loan.� Mike Unruh
SBDC Director
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
In an economy that is growing slowly at best, there’s never been a better time for entrepreneurs to take advantage of Pennsylvania’s Small Business Development Centers. Funded by the Pennsylvania Department of Community and Economic Development and the U.S. Small Business Administration, Pennsylvania’s Small Business Development Centers offer a wide variety of consulting services and educational programs. Serving Cumberland, Franklin, Adams and York counties, the Shippensburg University Small Business Development Center (SBDC) located in Grove Hall on the university’s campus, 1871 Old Main Drive, is open from 8 a.m. to 4 p.m. Monday through Friday.
SBDC Mission The mission of the Shippensburg University SBDC is to be a resource to existing businesses and pre-venture entrepreneurs across all industries. “In a nutshell, we are funded by the federal and state government to help new businesses get started and existing small businesses to hopefully address any challenges they have and hopefully grow and remain successful,� said Shippensburg University SBDC Director Mike Unruh. “We provide tools and information, we do educational programs and the bulk of our work is one-on-one, confidential consulting.� Shippensburg University SBDC consulting services are not only free but cover a wide range of topics. Skilled professionals are available for consulting in accounting and bookkeeping, business plan development, capital acquisition, computing applications and MIS, customer service, energy efficiency, environmental management issues, feasibility analysis, financing and loan packaging, financial analysis, franchising, government
Sentinel file photo
Above: Grand Opening of “Upscale Consignment� in Greencastle on Nov. 3, 2011. Ruth Mowen was one of more than 40 Shippensburg SBDC clients who started new businesses in 2011 with assistance from the Shippensburg University Small Business Development Center. Right: Shippensburg University students, left to right, Darlene Purvis, Brette Keeley and Katie Reese get real-world business experience helping SBDC business consultants address the challenges faced by SBDC clients. contracting, home-based business, international trade, legal issues, longrange planning managem e n t , m a n u fa c t u r i n g , marketing and advertising, market research, minority business development, personnel, product development and engineering, public relations, retailing, regulatory assistance, strategic planning, taxes, technology commercialization, women’s business issues and worker health and safety issues. “One of the things a lot of our clients find very valuable is how we help them package, if an entrepreneur or a business needs financ-
ing,� Unruh said. “A lot of them haven’t had experience in putting together financial projections. We get a lot of compliments from clients that are seeking a loan.� Consulting is just that with the Shippensburg University SBDC, however, where clients are not given fish, so to speak, but taught to fish for themselves. “Our purpose is to be an educational resource,� Unruh pointed out. “We’re the type of business consultants that don’t do the work for the clients.�
• See SBDC, D8
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Local Business
Wednesday • February 22, 2012
Carlisle
Center nurturing entrepreneurs more than ever Murata Business Center provides office space and advice to entrepreneurs. â–
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
Carlisle’s Murata Business Center has gone through a lot of changes in the last year, but, if anything, the business incubator is nurturing entrepreneurs more than ever. While Murata, which provides office space and advice to entrepreneurs, is still owned by Harrisburg Regional Chamber and CREDC, it is now being operated by University Park-based Ben Franklin Technology Partners.
Ben Franklin When Karen Gunnison, the previous executive director of Murata employed by Harrisburg Regional Chamber & CREDC, stepped down at the beginning of 2011 to be named chief of staff for the governor’s wife, Sue Corbett, Ben Franklin soon took over Murata operations. “Harrisburg Chamber and CREDC, which owns this building, and Ben Franklin got together and decided that Ben Franklin would take on the role of executive director,� said Pam Martin, Murata’s new Ben Franklin-employed executive director. “Ben Franklin now provides programming and services to the companies in the Murata Center.�
‘TechCelerator’
Jason Malmont/The Sentinel
The biggest change since Ben Franklin began operating Murata in 2011 has been the introduc- Pam Martin, executive director at the Murata Business Center. tion of its free TechCelerator program, which helps pre-venture and early stage businesses and entrepreneurs determine whether their business is viable and teaches them what they need to get off the ground. “We put them through a fairly intensive eight-week program to help them to focus their company and actually decide if they want to
“The idea there is, rather than people signing a lease for a suite, if they need a place to work, they can rent a table or rent a desk — something at a much lower cost.� Pam Martin
• See Business center, D9
Executive Director
SBDC
• Continued from D7
businesses and helps that statistic, preventing entrepreneurs from losing their investments is also a success. Another positive statistic seen by Unruh is potentially good news for everyone in business. The director of the Shippensburg University SBDC reported an increase in business activity in 2011. “We saw more businesses started, we saw more in-
Core education The Shippensburg University SBDC’s low cost and sometimes free workshops also cover a wide range of topics, but the SBDC regularly offers two workshops Unruh considers core information for any business or entrepreneur. “The first one is called The First Step,� he said. “It is for people who don’t have a business yet but have an idea and would like to start a business.� The First Step covers the basics of business a preventure entrepreneur needs to know -- lifestyle issues of business owners; the legal, financial and tax considerations of starting a small business; and business registration, government regulation and compliance issues. The other workshop Unruh considers core to the education of entrepreneurs is the SBDC’s Writing an Effective Business Plan. “Business plans are absolutely necessary if you’re
creases in our client sales and we saw jobs being created,� he said. Additionally, 2012 is already off to a better start than 2011. “We saw twice the number of requests for consulting assistance,� Unruh added, comparing January 2012 to January 2011. “Overall, I think the indicators are pretty positive that things will be up this year from the last couple.�
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SBDC business consultant Cheryl Young stands in front of client Brilliant Wedding Jewelry’s (owned by Penny Olson of Waynesboro) display at a PASBDC Client EXPO in Harrisburg. going to seek financing, but we strongly encourage anyone ... doing a business plan,� he said. “It’s just a road map that they can follow.�
nesses fail, SBDCs have a business idea isn’t feasible, great record. which prevents many failed “We’ve seen, over the years, eight out of 10 businesses that started with (an) SBDC are still in business after six years,� Unruh said. Better business While an SBDC will often While many new busi- make people realize their
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Local Business
The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — D9
Taking your business ideas to new dimensions As the current global market continues to create uncertainty for jobs across almost every industry, self-employment has become a growing trend, with more than 10 percent of workers being selfemployed according to the Bureau of Labor Statistics. After all, if you’re your own boss, what better job security could there be? But in order to succeed, you have to have the right tools for the job. Here are some tips to make sure your home office is set up properly and conducive to getting your work done. Sentinel file photo
The Keller Law Firm has grown signifigantly since its start less than a year ago. Pictured are attorney Meghann Garrett owner and attorney Kelley Keller and executive director Elizabeth Ruesswig.
Carlisle
Law firm starts with some help from Murata Business Center Firm expands from just one to five in less than one year. â–
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
When Kelley Keller rented a suite in the Murata Business Center in March 2011, she was The Keller Law Firm. Less than a year later, she has five employees, the firm takes up three suites and her client base is 16 times as large. Specializing in intellectual property law, The Keller Law Firm provides knowledge, protection and defense to its clients at state and federal levels.
Getting started Keller moved to the Carlisle area with her husband, Christian Keller, now a professor at the U.S. Army War College, after working for a large law firm in the Washington, D.C., area. “He’s a native here, but we moved for not only lifestyle but business reasons,� she said. Certain she no longer wanted to work for large law firms, Keller did some soul searching before starting to practice on her own in September 2010. “It was just me and my laptop,� she said. “It became a real lifestyle decision. I said, ‘I want a lot of flexibility in my life, a lot of control over what I do.’� Around that time, Keller met Elizabeth Reusswig, a business consultant, while in the cashier’s line of a Bon-Ton. Reusswig is now executive director of The Keller Law Firm. “I was standing in line and the register wasn’t working for some reason, and the woman in front of me was talking about how she just moved here from Washington and she was very busy and she was an attorney,� Reusswig said. “She sounded like she had a lot on her plate, so I handed her one of my business cards. “She called me a couple days later, we met and we’ve been working together ever since.�
Service and success After meeting with Murata Business Center executives, Keller and Reusswig put together a business plan and, in March of this year, moved into the business center. Since then, the boutique law firm has met with enormous success. ‘It’s been explosive growth,� Keller said. “We found that there was a real gap in the presence of intellectual property
attorneys in the small firm market. You have larger firms in Harrisburg, but for a lot of smaller clients, that’s very intimidating, and so I found that there was a real need for my service, especially given I have 15 years’ experience.� Keller and Reusswig attribute the firm’s success to other factors as well. “I think it takes a ton of guts, determination, perseverance and a lot of support,� Keller said. “You have to have people around you who are cheerleading for you, supporting you and telling you you can do it when it’s tough. “I surrounded myself very, very thoughtfully and carefully with excellent people who do that,� she said.
Self starters Keller went on to cite one of Apple founder Steve Jobs’ business practices. “He hired what he called ‘directly responsible individuals’... so that he didn’t have to manage the people, but he could manage the process,� she said. “So our philosophy here is that to work at The Keller Law Firm, you have to be a directly responsible individual, who is a self starter and can take responsibility for the things on your desk.� Reusswig added that Keller returns the support she receives with encouragement and gratitude. “It’s a great work environment,� Reusswig said. “It really makes us feel like whatever small thing we may do ... it’s important to her and to the firm, and that’s really nice.� “I am genuinely grateful for what they do,� Keller said.
No hurdles A similar attitude towards clients is also among Keller and Reusswig’s reasons for the firm’s success, they say. “Our business model is the client calls and they get on the phone with me,� Keller said. “They don’t go through secretaries, paralegals. A client gets to the decision-maker without hurdles. “I’m bringing this really broad base of international experience and working with massive brands to a small firm ... in an approachable setting,� Keller said. “It’s the small firm pricing structure, but you’re getting the experience that’s born out of working with a large firm.� The Keller Law Firm is open from 9 a.m. to 5:30 p.m. Monday through Friday. The firm can be reached at 386-5035 or kelley@kellerlaw.net. For more information on the firm and a regular blog on intellectual property law, go to www. kellerlaw.net.
Have a dedicated workspace Setting up shop on a kitchen or dining room table is not an easy way to work. Make sure you have a comfortable desk and chair in a distraction-free room, and don’t forget to make sure the lighting is bright enough to keep you alert and focused.
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• See Small businesses, D10
Business center • Continued from D10
commit their time and resources to building that company,� Martin said. In addition to mentoring and other learning opportunities, those selected to participate receive $1,000 in seed money and a designated workspace at Murata. The program began in March 2011 and, to date, Ben Franklin has held the program three times, with a total of 20 pre-venture and early stage businesses and entrepreneurs participating. Of those 20 participants, five have begun to form companies, but the success of the program can’t be measured by how many go on to do that, according to Martin. “Someone discovering that they don’t want to start the company is a positive, not a negative,� she said. “We consider that a win, because you haven’t gone and raided your 401(k) and quit your day job.� Another change that will soon be a part of Murata is a coworking facility -- a shared space where those getting started can rent the use of a desk or work table. “The idea there is, rather than people signing a lease
for a suite, if they need a place to work, they can rent a table or rent a desk -something at a much lower cost,� Martin said. “That allows them to continue to get the mentoring, continue to work on their company and allows them to have interaction with other people who have started companies.�
Taking advantage Kelley Keller rented a suite in the Murata Business Center around the same time the first TechCelerator program started, and in less than a year, the client base of her startup law firm is 16 times as large. “What’s very nice about being a part of the Ben Franklin family is you have access to the their resources,� Keller said. “Additionally, we meet with the leadership of Ben Franklin as often as we want to. You get a lot of guidance along the way.� Keller, who now has five employees and takes up three suites at Murata, is also grateful for just having the space to work. “It took me out of my home, and going to work
every day is such a change psychologically,� she said. “There’s that great psychological shift ... I am a real company, I can meet with my customers in a professional environment.� “The great thing about Murata is you have support services here, you’re working with a lot of other young entrepreneurs ... and you get to maintain the relationships you had with your advisors,� said Matt Bloom, a recent graduate of the TechCelerator program who is now moving his software company into Murata. Bloom explored other programs before finding Ben Franklin’s TechCelerator program. “(Their) program structure wasn’t designed to literally get immersed with business advice and guidance through the process of starting up a company, and that’s what I found with the (TechCelerator) entrepreneur program,� he said. “It’s one of a kind. There’s nothing else really being offered in the area that can compare to it.�
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doing from your home, you won’t get very far if you don’t have the proper technology to meet your needs. For example, while computer needs are relatively easy to determine for home-based businesses, printers often get overlooked. For a small-business owner like Kim Bright, a graphic artist and owner of Graphics in Bloom, a printer is one of her most important tools. “I have to design pieces for clients that convey their message with a certain tone or feeling, so I need a wide range of tools to do this effectively,� she says. “This sometimes requires photo-realistic graphical elements or actual product images.� One printer that accomplishes this is the HP TopShot LaserJet Pro M275, which can scan documents and 3D objects by taking six images from different angles and lighting, and automatically combining them into a single highresolution, seamless image that pops off the page. Plus, editing of the scan can be done on the printer’s LCD touch
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D10 — The Sentinel at www.cumberlink.com
Local Business
Wednesday • February 22, 2012
Small businesses • Continued from D9
Sentinel file photo
Sunnyside Restaurant was one of several businesses to close its doors this past year. Other local restaurant owners have made some changes to the ways they’re doing business to get through rough economic times.
Carlisle
Local restaurant owners cook up new business
screen and uploaded in one step using HP’s web-connected apps. Learn more at www.hp.com. “HP TopShot has saved me a significant amount of time by allowing me to utilize the built-in technology to easily capture images of 3D objects and send them to my clients quickly,” Bright says. “The quality images I’m able to capture ensure a high standard for the work I deliver to my clients. And I can now have extra time to spend on my creativity.”
Have the flexibility to work on the go Most self-employed
workers don’t get the benefit of working exclusively from their home office. With today’s sophisticated mobile devices, self-employed workers have the power to communicate and compute from virtually anywhere their business takes them. Combined with HP ePrint, they can remain productive and stay connected to their business even when they’re on the road or at a client’s office. Using HP ePrint, they can print contracts, or other documents to any HP ePrint-enabled printer, and send the signed contracts to print immediately so they are ready when they return. — ARA Content
By Matthew McLaughlin Sentinel reporter
mmclaughlin@ cumberlink.com
With a combined nine decades in the Carlisle community, the closing of California Cafe in June 2011 and Sunnyside Restaurant in November surprised some area residents, but it may be that the restaurants’ senior status played a role in their downfall.
The California Cafe, which opened its doors in 1984, closed in 2011 after the owners said, “The cafe just could not support itself any longer.”
Losing landmarks California Cafe opened its doors in 1984 and, though it changed locations twice over the years, remained a part of the Carlisle community until its unexpected closing. Originally owned by Oliver Hazan and Tom Hall, the restaurant was sold to Darlene Seitz and Gregory Clark in 2005. At the time of California Cafe’s closing, Seitz cited the economy as the primary reason. “The cafe just could not support itself any longer,” she said. The story of Sunnyside Restaurant is a similar one, with one exception. While Seitz and Clark seemed to have a few good years at California Cafe, Sunnyside lasted less than a year under new ownership. The business was started in 1948 by Constantinos “Charlie” Mallios. Nick Mallios, Constantinos’ son, and his wife Linda took over the restaurant in 1973 and retired in late 2010, selling the restaurant to Patrick LeBlanc. Phone calls to LeBlanc seeking comment at the time of the restaurant’s closing were not returned, but Nick Mallios told the Sentinel that, in his conversations with LeBlanc, the man cited the economy and financial problems as the reasons for Sunnyside’s closing.
Top, above: A small business owner uses a printer he purchased with his type of work in mind. Not matter what kind of work you do from your home, you won’t get very far if you don’t have the proper technology to meet your needs.
Business Brief
Sentinel file photo
changing hands in recent years, some may attribute their failure to this change. Unfortunately, it’s not that simple. After all, LeBlanc had years of experience in the industry and, for the most part, left Sunnyside as it was. Based on expert opinions and how other restaurateurs are dealing with the economy and rising food costs, it may actually be a lack of change that led to the downfall of the two local landmarks. “The restaurant industry operates on razor-thin profit margins, even in good economic times,” said Patrick Conway, president of the Pennsylvania Restaurant Association, last year. “I think that has made it (the recession) even more difficult for restaurants.” Conway also cited high Challenging times food and delivery costs as Given both California Cafe major financial challenges and Sunnyside had been for restaurants. around for decades before In order to succeed, he be-
lieves restaurants need to evolve and change their operations and service, both by cutting back operating costs through energy saving practices and better managing of employee hours and by staying on top of providing customers what they want. “If businesses are offering the consumer public what they are looking for, i.e. meeting emerging trends, I think that is appealing,” Conway said. “Those that do meet the needs of the consumer public, that are quick to evolve and change ... those are the ones that are more likely to be successful,” he said. Meeting emerging trends is different than aggressive advertising and having regular specials though. Some examples Conway mentioned included using locally grown produce, which is both popular and cheaper for the restaurant; offering take-out service at restaurants that tradition-
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ally haven’t; and using sustainable, green or nutrientrich ingredients. “In addition to offering specials and stuff like that, those are some of the things restaurants have embraced that have helped them weather the storm,” he said. “Restaurants that have embraced those trends, it’s helped them I think. It’s made their restaurant more of a destination for patrons.”
Small businesses can protect their floors and technology this winter Here are some proactive tips to stay ahead of the harsh impact of winter from Staples, a source of safety supplies for small businesses. • Evaluate winter maintenance costs. The salt and urea-based ice melt products available range in effectiveness and cost. Take for example rock salt, which is the most common and the least expensive. However, it can be slow to help ice melt and harmful to vegetation alongside walkways. Make product effectiveness your primary consideration, since labor is the biggest cost of winter maintenance. • Guard your technology and data. Winter weather can result in costly power outages due to ice and wind. It is critical to back-up all company and client data daily, either onsite or through a hosted, off-site cloud service. Cloud services include benefits such as speedier recovery times, resulting in improved business continuity and revenue. They also offer decreased energy consumption while reducing the amount of space that is required to house storage servers. — ARA Content
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Local Business
The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — D11
Technology and Business
Smartphones to overtake PCs in 2012 Smartphones allow people to connect with businesses in new and exciting ways.
people own smartphones. And, in 2012, smartphone sales are expected to top sales of personal computers. As smartphones allow people to connect with businesses in new and exciting accomplished on a computer, over the ways, businesses in turn need to bephone or in person. These tasks income savvier about going mobile. clude surfing the Web, obtaining drivFor example, a small home health ing directions, connecting via social media, and even shopping. In the United States, 87.4 million • See Phones, D12
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Smartphones are steadily becoming commonplace devices for everyone from professionals to busy moms. Users of these devices now instinctively turn to their phones for tasks that previously they would only have
Sentinel file photo
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D12 — The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012
Phones
• Continued from D11
is becoming crucial for suc- take advantage of their cacess. Here are some easy pabilities. care provider recently uti- ways small businesses can Consider industry lized smartphones to ex- go mobile in 2012: pand to 400 patients across specific devices four major counties in Invest in smartphones Numerous mobile techUtah. Its employees previTransitioning from a flip nologies, from smartphone ously struggled to keep up phone to a smartphone applications to tablets, have with all the paperwork and makes it much easier to been created with specific regulatory requirements, so run a business on the go. the company decided to go P rov i d i n g ea sy a c c e s s industries in mind. For excompletely mobile, equip- to email, calendar infor- ample, rugged tablets that ping its entire staff with Mi- mation and the Internet, can withstand the elements crosoft Windows Phones. s m a r t p h o n e s i n c rea s e This allowed the staff to productivity and can provisit patients and instantly vide peace of mind while update their condition and out of the office. Today, treatments. smartphones are more afFor small businesses, em- fordable than in the past, bracing the smartphone age so now is a perfect time to
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The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — D13
Business Advice
Tips for working smarter outside an office environment While every cubicle is usually outfitted with an office phone, it isn’t necessarily needed in your home office anymore. ■
For many professionals, life in a cubicle is a thing of the past. Going into work could very well mean taking a stroll down the hall to your home office or heading to the coffee shop down the street. Employers are even moving past the cube-and-office model and instead incorporating more common areas and ad-hoc spaces that promote collaboration and flexibility. Today’s technology allows employees to jump into a teleconference from anywhere at a moment’s notice from wherever they may be and access work documents from anywhere they can find an Internet connection. Those working from home can be responding to emails and organizing their schedules while those heading into the office might be stuck in traffic. Companies — and those who are self-employed — are figuring out how working smarter through technology can benefit both employees and bottom lines. But for those who are used to working in a traditional office environment, there are a few things you can do to make sure you are working at peak efficiency in your flexible work environment. Mobile working experts from Plantronics, which offers a variety of products to help people adapt to this new way of working, offer these tips:
Jason Malmont/The Sentinel
Patrick Andrews, owner of The Green Door Bistro and Juice Bar, Carlisle, prepares one of his customer-favorite desserts, a vegan chocolate cake, at his restaurant. Photo illustration
While working at home you’ll want to establish a set place where you can work without being distracted. Integrate your communications system
Finding a place in your house where you can work without being distracted during the hours you’ve set While every cubicle is for yourself can help ensure usually outfitted with an of- that you’re as productive as fice phone, it isn’t necessar- ever. ily needed in your home ofSet hours fice anymore. With Skype, Microsoft If you’re not heading into Lync and other tools that the office, the line between allow you to use your com- work and your personal life puter as a phone, you can can be a little more easily operate everything you need blurred. Working with your from one device — not to employer to establish when mention save on long-dis- you’ll be available cannot tance charges or cellphone only prevent you from overusage. Plantronics offers a working yourself but also alnumber of mobile headsets low you to be more producthat provide superior au- tive during the time you’ve dio quality that can be run dedicated to work. through your phone and Embrace mobile computer at the same time — all while keeping your capabilities hands free to pull up anyIf you have a day full of thing you might need on visits with clients, you don’t your computer while you have to give up on accomchat. plishing other tasks. Working with your employer to Establish a work space set up the ability to access While working from home your files through your momight allow you the flex- bile device or computer will ibility to pick your children allow you to work from anyup from school, you may where, so you don’t need to also have to find ways to head back home or to the ofdeal with distractions from fice between appointments. — ARA Content home.
Restaurant • Continued from D10
seen coming out four or five times a month, now its two or three times a month,” he said. Goss has even noticed dips in sales during times like the debt ceiling crisis. “When the politicians get fighting with each other and you can see things starting to block, I think it also scares some of the customers,” he said. Rillo’s, where Goss spends most of his time because his wife and daughter do most of the work at Market Cross, adopted Conway’s philosophy and is attempting to respond to trends as well as cut general operating costs. “We do a Rillo’s After Dark, where we actually have a night of dancing,” Goss said. “There’s not a lot of places in Carlisle for dancing.” Rillo’s also started catering events. “We definitely have had to get a little more aggressive bringing new faces in, as well as keeping the ones we have,” Goss said. Patrick Andrews’ Green Room Bistro & Juice Bar, 36 W. High St., is built on some of the current trends Conway mentioned. The restaurant’s mission is to provide fresh, local and
Sentinel file photo
The Green Room Bistro and Juice Bar on High Street, Carlisle. nutrient rich ingredients. Andrews believes Green Room’s food brings people in, but, because some ingredients needed to provide that level of quality are more expensive than typical ingredients, he isn’t sure it means more profits in the long run. “In a restaurant our size, you rely on the fact that some people are going to go out to eat and see value
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Borders Group, a chain of 674 bookstores, including this one in Glen Mills filed for Chapter 11 bankruptcy in 2011.
Borders goes out of business The only Borders store in Cumberland County closed its doors at the end of April 2011 -- but that was just the prelude to the chain’s liquidation a few months later. Borders Group first shuttered 200 of its 642 stores as a result of a Chapter 11 bankruptcy protection filing, including its Lower Allen Township store on Gettysburg Road, next to the Bon-Ton. The chain dis-
solved altogether in July as it struggled to regain its financial footing and what remained was absorbed by Barnes and Noble. Spokeswoman Mary Davis said at the time of the local closing announcement that 26 people worked at the local store. Employees were notified of the decision in February prior to a midday announcement on the company’s store restructuring plan.
I n Ja n u a r y 2 0 1 1 , t h e troubled bookseller announced it would close one of three distribution centers in mid-July - a move made to cut costs -- and that its remaining centers at the time, in Carlisle and Mira Loma, Calif., were to absorb that Tennessee center’s functions. Borders opened the Lower Allen Township store in November 2000. — Jason Scott
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in what you have to offer,” he said. “It’s the worst economic situation of modern times. We are working real hard to stay afloat and survive, and hopefully this will get better.” Like Rillo’s though, The Green Room has also adopted other trends, hosting live music and even a forum held by a nonprofit dedicated to safe, accessible and sustainably produced food.
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D14 — The Sentinel at www.cumberlink.com
Local Business
Wednesday • February 22, 2012
Camp Hill
Mortgage company excels in personal service Firm helps customers find the best programs available for purchasing or refinancing a home. â–
“I take my time, and I try to do the very best I can for each of my customers.� Doris Lindsey
President of Cody Financial
By Lauren McLane Sentinel Reporter
lmclane@cumberlink.com
For the past three years, the news headlines have been blaring dire warnings about the straits of the mortgage industry, how mortgage giants Fannie Mae and Freddie Mac are failing and needing to be bailed out by the taxpayers at huge expense. Headlines are also saying that more and more people are being priced out of home ownership and that more and more people are losing their homes to foreclosure through mortgages they couldn’t afford. One local company is working to make sure that’s not a reality in Cumberland County. In the past three years, Cody Financial, originally based in Boiling Springs, has opened a second office in Camp Hill and hired additional staff. “I’ve been as Cody Financial since 1993, and prior to that I had a mortgage company in California. I’ve been in the mortgage business for 34 years,� President Doris Lindsey said.
The business sign of Cody Financial in Camp Hill. Above: Cody Financial President Doris Lindsey. Lauren McLane/The Sentinel
She attributes her longevity in the sometimes-volatile industry to her work ethic and business standards. “I take my time, and I try to do the very best I can for
each of my customers,� she said. “I help them find the best programs available for either purchase or refinance. I enjoy helping people purchase homes.�
Cody Financial distinguishes itself from faceless mortgage companies by its personal service and attention to detail. Interested applicants can
apply online at www.codyfinancial.com. Once the application is submitted, the company receives an email notifying it to retrieve the application from its secure server and the process of
evaluation begins. “My goal in life is to help as many people as possible be able to purchase a house instead of renting,� Lindsey said. One of the biggest sticker shocks first-time home buyers get is closing costs. They show up at the table to sign the papers and get slammed by closing costs they didn’t anticipate, haven’t planned for and don’t know how to cover. Lindsey has that base figured out, too. “I go over the closing costs so there are no surprises at the table. I meet with all of my clients so that I can sit down and go over everything. One of the main things we do is make it really easy as far as paperwork goes,� she said. Her long years of experience have helped her weather the recent financial downturn. “Since my business has been established for so many years, most business comes from referrals from past clients sending their co-workers, friends and relatives to me. “My business was built up enough to where the recession didn’t affect me. I was able to open an office in Camp Hill, which was more convenient for me to meet with clients in the West Shore area, but there’s still the Boiling Springs office for those in the Carlisle/Boiling Springs area,� she explained.
Taxes
Expect new questions on income tax forms this year It’s mandatory for businesses to send 1099s to people who you’ve made payments to.
done, the hours worked and closely supervises the work, then this is an employee. The IRS website, www. irs.gov, has more information about independent contractors.
â–
NEW YORK — Business owners will find two new questions on their income tax forms this year: “Did you make any payments in 2011 that would require you to file Form(s) 1099?� And, “If ‘Yes,’ did you or will you file all required Forms 1099?� This is a rather pointed reminder to businesses that they’re required to send 1099s to people or companies they’ve paid money to — particularly independent contractors who were paid more than $600. And to file copies with the IRS. The questions are hard to miss on the tax forms. On Schedule C, the form filed by sole proprietors, they’re in the top section, right before you start reporting your income. Here are some things you need to know about 1099s:
The rules It’s mandatory to send 1 0 9 9 s to p e o p l e wh o you’ve made payments to. The forms are specific for the kinds of payments. Form 1099-DIV, for example, must be used if you have a corporation and you’ve paid dividends to shareholders. The most fa m i l i a r o n e fo r s m a l l business owners is 1099MISC, the form used to pay independent contractors. Neil Becourtney, a certified public accountant with J.H. Cohn LLP in Roseland, N.J., believes the government has included the new questions on tax forms because it wants to get more companies to comply with the tax law. “They want taxpayers to announce that I as a corporation or partnership or sole proprietor filing a schedule C had reason to issue 1099 forms,� he says. The penalties can be
steep if you don’t send the forms, they’re late or the information on the forms is incorrect. The penalties start at $30 per 1099. The IRS can waive them if you can show “reasonable cause� for not filing the forms. But, Becourtney says, businesses that say they will file 1099s and then don’t may find it harder to avoid penalties. Becourtney says many businesses wrongly believe that 1099s are intended only for individual recipients. If you hired a law or accounting firm and paid more than $600 in fees, you need to send a 1099. And if you receive a 1099 from someone you’ve done work for, you have to report the amount you were paid. Don’t shrug it off. The IRS will be looking for that income on your return.
Some nuts and bolts Be aware that you can’t download and use the 1099 forms that are on the IRS website. You’ll have to order forms from the IRS. The individuals or comPhoto illustration panies who you’ve paid The IRS will be asking two new questions of busimust get a copy, and the
ness filers this year. About those independent contractors
T h e gove r n m e n t h a s b e e n p ay i n g m o re a t tention in recent years to the issue of independent contractors, and whether some businesses are trying to avoid Social Security and Medicare taxes by classifying employees as contractors. A business that does that is violating the law. Becourtney says many employers call part-time workers independent con-
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tractors. But the definition of an independent contractor doesn’t have to do with hours worked — it’s all about how much control a business has over the worker. The IRS puts it this way: “The general rule is that an individual is an independent contractor if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done.� “Control� is the operative word. If a business can control where the work is
government gets one, too. You can mail paper forms to the IRS or file them electronically. For information about the mechanics of filing 1099s, download “General Instructions for Certain Information Returns.� There are also instructions for specific 1099s including 1099-MISC. The deadline for sending paper 1099s to the IRS is Feb. 28. If you’re sending them electronically, the deadline is April 2.
ATTENTION
- Low-moderate income First time Homebuyers The Carlisle Borough Low Income Housing Coalition announces the availability of homes for sale in the Carlisle Borough and Cumberland County Cumberland Valley Habitat for Humanity is currently taking applications for the 2012-2013 program year. Applications are also available for the Home Again home repair and improvement program. Please contact CVHFH at 717-258-1830 for information and applications. Carlisle Housing Opportunities Corporation (CHOC) is currently taking applications for the following properties: Available for immediate occupancy: 139 East Penn Street, Carlisle
Price reduced to $84,000 after $5000 forgivable loan
Ready for occupancy in 8 weeks: 137 Lincoln Street, Carlisle
Price reduced to $90,000 after $10,000 forgivable loan
Applications for CHOC homes are available at www.carlislehoc.org or by calling 717-241-0472
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The Sentinel at www.cumberlink.com
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Wednesday• February 22, 2012 — D15
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D16 — The Sentinel at www.cumberlink.com
Wednesday• February 22, 2012
Proudly serving Cumberland County for over 88 years.
Local Business • February 22, 2012 • Section E
Annual Report MEETING THE CHALLENGE 2012 • Part one in a five-day series • Cumberland County
Businesses thrive in Shippensburg Nearly a dozen new small businesses opened in 2011 D.O.I.T. and the chamber are sponsoring a first annual Pride of Shippensburg award, which will be given to a business or property in the downtown area that made improvements last year. ■
By Matthew Ciccocioppo Sentinel Reporter
mciccocioppo@cumberlink.com
Most would agree that, economically, times are tough throughout the country, but that didn’t stop nearly a dozen small businesses from taking hold in Shippensburg last year. According to Shippensburg Mayor Bruce Hockersmith, the amount of businesses that came and went during 2011 was fairly consistent. Tim Ebersole, executive director for Shippensburg’s Chamber of Commerce, and Kurt Kramer, president of D.O.I.T (Downtown Organizations Investing Together), both agreed that last year was not great nor was it bad, but typical. “It was pretty much a normal year,” Ebersole said. “We had businesses that moved in and some that moved out.”
• See Shippensburg, E2
Biscotti Coffee Bar Cafe, 300 N. Earl St. Jason Malmont/ The Sentinel
Local Business
E2 — The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012
Shippensburg • Continued from E1
Ebersole said the chamber saw a 92 percent membership renewal last year and it has already surpassed that this year. Average renewal rate for a town of similar size to Shippensburg is between 85 and 90 percent, Ebersole said.
Award
The move has brought some grant money for the downtown and the county has been working closely with last year’s downtown strategic plan. The plan, which was adopted by Shippensburg Borough Council last year, is geared toward initiatJason Malmont/The Sentinel ing projects to enhance the Bizwop, located at 18 Shippensburg Shopping Cen- downtown and encourage
ter, Shippensburg.
To recognize excellence, land County Redevelopment potentially enhancing ShipD.O.I.T and the chamber are Authority as an avenue for pensburg’s downtown. sponsoring a the first Pride of Shippensburg award in March. The award will be given to a business or property in the downtown area that made improvements last year. et rematory nC As a means for helping local business owners, the chamber hosted a “Lunch and Learnâ€? seminar at Knute’s on Jan. 21. Ebersole said 35 businesses went to listen to Bob Stalbaum talk about his 25 years’ worth of experience and his work with Fortune 500 companies. Great Urn Selection Last year, the chamber supported bringing in M. Annan Hollinger and Eric L. Hollinger, Owners someone from the Cumber411 Zion Road, Carlisle • 717-486-8986
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Diversity Although small businesses came and went last year, Hockersmith points out that two much bigger businesses are doing quite well. “Schreiber is doing extremely well and it is one of the biggest processors of dairy products in North
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Local Business
The Sentinel at www.cumberlink.com
Shippensburg • Continued from E3
said. “We don’t have wild more restaurants and serfluctuations like some other vices than retail establishcommunities because of our ments. needed-jobs and stability. Hockersmith agreed, sayVolvo alone employs more diversity.� ing, “Retail isn’t setting the than 850 people. Downtown world on fire, but that is Ebersole said Volvo has something that, when things Shippensburg been very supportive and continues to look for opporKramer said that one thing pick up, it will follow.� The influx of people at tunities to support the com- that the downtown area is Volvo presents the perfect munity. missing is retailers. The ones “Shippensburg is gener- that are there are not do- opportunity for businesses, ally stable,� Hockersmith ing badly, but there are a lot specifically retail, to figure
Wednesday • February 22, 2012 — E3
out what people are looking for and move in that direction, he added. One Shippensburg business that opened its doors last year is a restaurant on Earl Street called Biscotti Coffee Bar and Cafe. Biscotti completely gutted the building, which was once called The Hop, before moving in. Owner and manager Lisa
Skiles said business at the a lot in the first six months B.Y.O.B restaurant is good. and made many appropriate She is optimistic that busi- changes. ness will continue to be good, because they learned • See Shippensburg, E4
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E4 — The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012
Central Pennsylvania
“We want to be able to give back the way we were helped.�
Dress for Success makes impact in community Magnolia’s Jewelers on North Hanover Street in Carlisle was abuzz with people who came out to see the grand opening of the Dress for Success South Central PA satellite boutique last November. Dress for Success is an international program that provides business attire for low-income women
going into job interviews, as well as job training, according to Ruth Koup, CEO and founder of Dress for Success South Central PA. “We fill a void in the community in regard to helping these women get a great start with a great outfit to really make a first impression on their interview that might give them
that edge,â€? Koup said. cial,â€? Koup said of the new Carlisle Dress for Success is also known boutique. for helping to empower women who Getting pumped may lack the self-confidence to interview effectively for a job. Until the boutique opened, Dress “This provides us an ability to give for Success South Central PA had them an ambience that will kind of lift their spirits and make them feel • See Dress for Success, E5 like they’ve come to some place spe-
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Shippensburg • Continued from E3
“The thing that I find most challenging is simply that a lot of people in Shippensburg tend to go out of town for dining,� Skiles said. “Places like Carlisle and Chambersburg have more shopping to offer potential diners.� Biscotti, which employees 23 people in the Shippensburg area, recently did a total menu overhaul and now offers more I ta l i a n - s t y l e fo o d s -
- with everything, even the sauce, made in house. Also, Skiles said, the construction of a patio area for outdoor dining is planned for spring.
Doing well Another business that opened its doors in May is New Day Yoga on West King Street. Owner and yoga teacher Jean Vargas currently has 13 yoga classes Mond ay t h ro u g h Fr i d ay a s
well as offering several start her own business. sa i d . “ I t h i n k t h a t t h e independent services. “ S o f a r b u s i n e s s i s most important is to just These include a multi- good and steadily grow- be nice to people.� tude of massages rang- ing every month,� Vargas It would seem that it ing from a sports massage and an Asian acupressure massage to a salt scrub and various h o l i s t i c h ea l i n g te c h niques performed by an R N ce r t i f i e d i n h o l i s tic health. Plans to add acupuncture and facials are in the works. Va rga s wa s a s c h o o l teacher for more than 20 years before deciding to
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The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — E5
Cumberland County
Area chambers report steady membership Chambers have always been an investment for members, providing educational and networking opportunities. ■
By Matthew McLaughlin Sentinel Reporter
mmclaughlin@cumberlink.com
While nonprofits are generally facing low revenues because of lackluster donations, school districts are making huge cuts because of budget deficits and businesses are looking for ways to cut expenses because of tightened consumer purse strings, all still seem to find value in membership with area chambers of commerce. Despite an economy that continues to only slowly recover, the Greater Carlisle Area, West Shore and Mechanicsburg chambers of commerce report mostly stable membership.
An investment Area chambers have always been an investment for members, providing educational and networking opportunities. Regardless of the chamber, all seem to have the same plan for maintaining a stable membership amid today’s economic conditions -- increase the value of that investment. “One of the things that we had to do was step back and say, ‘OK, what are the things that are important to us now?’” said Greater Carlisle Area President Michelle Crowley. “My board’s been
trying to figure out what are the things that they need to do to be a viable organization going forward.” “We’re very aware of the fact that everyone is trying to get the most that they can out of their dollar,” said West Shore Membership Director Chris Gehr. “While we’ve kept that investment (cost) the same, we’ve tried to add more value.” “Instead of doing the traditional ‘Let’s look at the mission, let’s look at the vision,’ it was ‘What do we need to continue to do to create opportunities for the chamber to continue to grow for our members,’ and that’s really what we’ve done,” Crowley added. “If we continue to provide opportuniSentinel file photos ties for local businesses and professional groups ... then Above: Rebecca Foote, left, of Carlisle chats with Earlene Dormer, middle, of York and Beverly Reider, right, of Carlisle during the Cumberland Country Chamber of Commerce mixer held at The Sentinel in we are viable.”
Adding value Technology is playing a major role in doing more for members with the same amount of resources. T h e M e c h a n i c s b u rg Chamber of Commerce recently updated its website and the Greater Carlisle Area Chamber of Commerce is in the process of website enhancements. “We had our hands tied with the way our website was before,” said Mechanicsburg Executive Director Jeff Palm.
Dress for Success • Continued from E4
been using a mobile unit to serve women in the Carlisle area. According to Sarah Smith, the mobile program coordinator, the new boutique is an “extension of the mobile program.” Smith planned to be at the space located inside Magnolia’s Jewelers every Wednesday to meet with women who made appointments. “I’m going to meet them down here and give them that whole shopping experience and get them all pumped up for their interview,” Smith said. To get clients pumped up for the grand opening, the new Carlisle boutique also hosted Carlisle natives Darci Henry and Lisa Di Caprio, founders and owners of darci by Di Caprio Cosmetics. They own a makeup shop in Malvern called Kiss and Makeup. Henry and Di Caprio brought a few makeup artists with them to do the makeup of several Dress for Success clients. “They said they would love to come and help us with the opening here, because they feel like they’re giving back to the community at a time when they can do it,” Koup said of Henry and Di Caprio, who are launching a new cosmetic product that will be included in gift bags presented at the 2012 Oscars. “We want to be able to give back the way we were helped,” Di Caprio said.
Training help Many of the women who become clients of Dress for Success come from job training programs, Koup said. If a woman calls Dress for Success, she will help get
her in touch with a job training program that will assist her with writing up a resume and making a plan for employment, Koup said. Then the woman is referred back to Dress for Success by the partner program to look for an appropriate interview outfit. “A lot of them (the clients) are very skilled women, but they just lack the confidence to really go into the interview in the way they should,” Koup said. All clothing offered at the Dress for Success boutique has been donated. “It’s a community effort,” Koup said. The new permanent space in Carlisle should offer a chance for Dress for Success South Central PA to continue to grow. “We’re really excited to have this space to be able to offer the women a really nice experience here,” Koup said. — Allison Hagerman
Carlisle, last Novemember. Below, left: Rena Geesaman, left, of Carlisle, P.J. Heyman, middle, of Boiling Springs, and Buck Swisher, right, of Carlisle chat during the mixer. Below, middle: Mark Heintzelman, The Sentinel’s new publisher, cuts the first piece of cake to celebrate The Sentinel’s 150th birthday during the mixer. Below, right: Rebecca Foote, left, of Carlisle, and Barbara Nelson, right, of Newville dip finger foods into the chocolate fondue fountain. Members now have more control over information on the website and information is better distributed, according to Palm. The Shippensburg Area Chamber of Commerce, meanwhile, is in the beginning stages of a complete
upgrade of the technology it uses. “We’re taking a look at our system of technology, whether it’s our website or whether it’s our email,” said Executive Director Tim Ebersole. “We’re in the process of putting together an RFP
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• See Chamber, E6
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E6 — The Sentinel at www.cumberlink.com
Local Business
Wednesday • February 22, 2012
Carlisle
Carlisle Events brings cars, and business to county By Lauren McLane Sentinel Reporter
lmclane@cumberlink.com
From April through September, car show weekends are a fixture in Carlisle. Beginning with Spring Carlisle, continuing through Ford, Chrysler and Corvettes, and ending with Fall Carlisle, more than 50,000 people, on average, flock to the shows. And those 50,000 people over 10 shows pour about $100 million into the local community, through dining out, renting hotel rooms, going to movies and attending other local events. According to Mike Garland, spokesman for Carlisle Events, “Chrysler, Corvette and Ford continue to be our booming events during the summer. We’re seeing great enthusiasm for all events, but those three have seen unmatched growth in recent years.” This past year, Corvettes at Carlisle celebrated its 30th year. To celebrate the 30th anniversary of Corvettes at Carlisle, there is now officially a Carlisle Blue color in the Corvette palette, and a Carlisle Blue Brew pale ale for the beer connoisseur’s palate debuted. Market Cross Pub, Carlisle’s own microbrewery, created the brew it named in honor of Carlisle Events and the Corvettes at Carlisle show. The strong showing at the various car shows – 2011 saw one man travel all the way from Australia just to attend – is indicative of the draw of the shows. It’s not just about the parts for sale, although that helps. It’s not just about the parades, although those are popular. It’s not just about the tricked-out, soupedup specialty cars, although those are fun to look at. For those attending, the Carlisle Events car shows are about the community they’ve built. In 2011, Eli Ault, who ultimately lost his battle with cancer, learned the depth of the love of that community. The Connecticut native was diagnosed at age 12 with Hodgkins lymphoma, a can-
Sentinel file photos
Above, left: Thirty-three different shades of blue Corvettes are displayed inside the front gates of the Carlisle Fairgrounds that all led up to unveiling of the new 2012 color, Carlisle Blue, during the first day of the annual Corvettes at Carlisle in 2011. Right, top: Lanny Kemble of Dillsburg, front, and his friend Mike Kennedy of Enola, look over a “barn find” 1957 Corvette. Right, bottom: Ralph Mazurkiewicz of Depew, N.Y, puts a shine on his wheels. cer of the white blood cells. He defeated that cancer, only to be diagnosed three years ago with colon cancer. After coming to Chrysler Nationals every year for six years and making friends through the group, when Ault learned that his cancer was back – and back worse – he was floored to realize what those friends would do for him. Ralph Barbagallo, who runs a MOPAR club in Ault’s native Connecticut, caught wind of the story and Ault’s struggle to restore his own car. Ve n d o rs w h o a t te n d Chrysler Nationals and who heard about Ault’s plight donated everything from rims and tires and wheels to upholstery and chrome. Through their generosity and tireless efforts, his beloved ’66 Dodge Dart Charger was fully restored, and he was able to enjoy it during his last months of life before cancer claimed him. L i ke a ny d i sc re t i o n ary-income based industry, Carlisle Events has had to face the rising cost of gas prices combined with
shrinking budgets. Despite the higher costs and shrinking budgets, Carlisle Events’ number continue to grow and as the organization enters its fifth decade, it expects to build on that growth.
History Carlisle Events, which has celebrated more than three decades in the business, grew out of the idea of Chip Miller and Bill Miller to provide a place for collector and hobbyist car enthusiasts to meet and swap stories, ideas and advice. In 1974, when they started, there were car shows for hard-core collectors of muscle, classic and speciality cars, but nothing for the weekend warrior who liked tinkering in his garage. For almost a decade, through 1981, the Millers (no relation to each other) rent-
ed the fairgrounds for each event they held. In 1982, they purchased the 82-acre property and Carlisle Events took off. From its origins as a $1admission, car-part swap corral, the event has grown to its current status as a major destination for both car hobbyists and car enthusiasts, which includes having officials from Ford and Chevy visit for parades in the summer.
Changes Last year saw several changes to Carlisle Events. For more than 30 years, the Carter family, led by patriarch Duke Carter, was the primary food vendor for the car show events in Carlisle. Last year, following Duke’s death, Carlisle Events and the Carter family decided to part ways — the Carter family to focus on other business
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P.J. Heyman, middle, of Boiling Springs and Donna Hunter, right, of Carlisle, listen to a story about The Sentinel during the Cumberland Country Chamber of Commerce mixer.
Chamber • Continued from E5
member investment. “I don’t know that we’re working harder, I think we’re trying to work more efficiently,” Crowley said. “We need to think about the things that are most important to our membership and then continue to or start to provide them. That’s what a lot of organizations are doing -- they have to figure out what their needs are now because things have changed.” The best way to discover what members want is talk to them. “We’ve listened to what they wanted,” Gehr said. “They tell us what their needs are, and we try to offer that in any way we can.” “We try to see what the needs are of our members, hear those needs and then try to see how we can facilitate,” Ebersole said. Committees are a major part of gathering member feedback, according to Gehr and Ebersole.
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ventures and Carlisle Events to look at new food vendors for the 10 annual events held at the Carlisle fairgrounds. “Carlisle Events has been very proud of the quality and variety of the food that we’ve served at our events,” Bill Miller III, one of Carlisle Events’ partners, said at the time. “We really take pride in the local flavor offered by our vendors and feel that 2011 will only show further expansion and more choices.” The new options to tempt the palate include Woody’s Fuel Stop, run by local restaurateur Dan Brown of Harrisburg’s Firehouse and Mechanicsburg’s Black and Bleu.
Another change was a new financing company. When Spring Carlisle Collector Car Swap Meet and Corral opened in April, customers had a new choice for financing their purchases or using ATMs. Orrstown Bank opened its 21st branch — and fifth Carlisle branch — at the Carlisle Fairgrounds. The idea is that Orrstown is a full financial institution and can provide everything from ATMs to instant loan approval for customers who might have ventured to the car show not planning on buying anything and then finding their dream project car for a bargain.
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“We have a number of sub-committees to our chamber board and a lot of business are involved in those committees, so our members are really involved,” Ebersole said. “They’re always funneling ideas of what could be great and we take them to heart,” Gehr added. Area chambers are also surveying members and communicating with them so they know what opportunities are available. “We’ve got a really good core group of volunteers that goes out and surveys our members,” Crowley said. “Part of it is encouraging them to take advantage of the no-cost aspects that we have,” Palm said. “We’ve offered a number of low or no-cost opportunities they may not have been taking advantage of, and we’re reminding them of that.” “It’s really not about passing business cards around but building relationships,” Gehr said.
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The Sentinel at www.cumberlink.com
Wednesday • February 22, 2012 — E7
Downtown Carlisle Association
Pair focus on new, expanding business in county With two new retail recruiters, both the DCA and the RDA are hoping that 2012 will herald even more new businesses in downtown Carlisle. ■
Staff reports frontdoor@cumberlink.com
Looking at the downtown streets of Carlisle, the efforts of the Downtown Carlisle Association and the Cumberland County Housing and Redevelopment Authority are apparent in the refurbished facades and the new businesses. With two new retail recruiters, both the DCA and the RDA are hoping that 2012 will herald even more new businesses in downtown Carlisle. For the DCA, Carla Snyder focuses on bringing in businesses from outside Cumberland County, and for the RDA, Rebecca Yearick focuses on expanding businesses within the county’s boundaries. In 2011, The Carlisle Vault, K Marie & Co., Helena’s Chocolate Cafe and Creperies, Artist Market of Pomfret Street, Gaia Fresh Food Cafe, Treasured Moments Florist, Andrew Grove Nationwide Insurance, Heart & Soul Massage, Woodshed Guitar Works and In Your Home Care decided to call Carlisle their business home.
Sentinel file photo
Carla Snyder is the Downtown Carlisle Association retail recruiter. In 2012, the DCA hopes to hone its retail recruitment skills “to recruit only highquality retail shops that will fill specific consumer needs in the downtown,” Snyder wrote in a press release in late December. “Attributes of a highquality shop will include innovative and eye-catching window displays and designs, financial stability, unique and high-quality products and services, and regular business hours into the evening.
“Examples of such businesses may include upscale bars and restaurants, boutique wine and gourmet food shops, bridal shops, men’s and women’s apparel and shoes, full-service bakeries and late-night food options,” she said.
DCA history According to DCA Executive Director Glenn White, “The Downtown Carlisle Association keeps playing a vital partnership role in achieving the Borough’s ini-
tiatives in moving forward with Carlisle’s Comprehensive Plan and the downtown improvement plan. “Since 1981, the Downtown Carlisle Association has been striving to enhance the civic, cultural and economic vitality of the entire community – retail, service, academic, government and industry. Currently in our 30th year, the DCA has the distinction of being one of the longest, continuous running Main Street based programs in
the Commonwealth. “The Downtown Carlisle Association’s mission and programs are solely crafted and dedicated to the implementation of various aspects of the Borough of Carlisle’s Comprehensive Plan and the observed need of downtown business owners and stakeholders. “With oversight from a community-based volunteer board of directors, regional liaisons, volunteers, and borough leadership, the DCA provides an array
of programs dedicated to achieving the common goals of Carlisle, using the managerial structure provided through the National Historic Trust’s 4-point Main Street Approach, adapted by the DCA to include a 5th point to service the residents of the C1 and the Elm Street Program. “The mission of the Downtown Carlisle Association is to market the assets of Carlisle, thus improving the quality of life, and increasing downtown business, tourism and economic development opportunities. “The Elm Street Program through the Downtown Neighborhood Connection, Borough of Carlisle and Redevelopment Authority continues to show great success in strengthening residential neighborhoods, with an emphasis on encouraging home-ownership, rehabilitating older buildings, improving older neighborhoods and avoiding blight. “The façade program has provided over $80,000 in home improvement monies, neighborhood clean-up days have brought neighbors together to reclaim their neighborhood through maintenance and litter control, new lights on West North and North Pitt have seeded the need for additional lighting in other Elm Street corridors, and the trailblazing partnership between the Elm Street program, East Side Neighbors,
• See Retail, E8
Cumberland County
Restaurant marked 10th year cookin’ up treats Local businesses come and go all the time, especially in the downtown areas. Restaurants are no exception, as management decisions and chain and/or market competition often forces them out of business. Or they simply fail to continue to live up to local palettes. In Cumberland County, we have our share of constants, our local landmark eateries - from the Hamilton Restaurant and Market Cross Pub, all in Carlisle; to Rillo’s Restaurant in South Middleton Township, Boiling Springs Tavern and Coakley’s Restaurant and Irish Pub in New Cumberland. Family-style atmospheres, desirable menu options and an emphasis on tradition have kept these places, and others like them, full of local business. Chris Petsinis is confident his restaurant will one day be in the landmark discussion. It’s already well on its way. “We are going to be one,” he said last year, as North Hanover Grille, a business started by him and his wife, Teri, celebrated its 10th year in downtown Carlisle. An American-style bar and grill, North Hanover Grille has an ever-evolving lunch and dinner menu that includes wings and burgers, wraps, steak, seafood, pastas and salads. “It’s definitely an American grill,” said Chris, who can usually be found back in the kitchen cooking, while his wife tends to customers. A lways twea k i n g t h e menu Being located at the previous home of the Famous Texas Lunch, which operated for more than 60 years and served as a school and training grounds for many Greek immigrants who went on to own and operate their own successful restaurants, North Hanover Grille also incorporates Greek themes into its food. “We’ve adapted and listened to our customers,” said Chris, noting a challenge they recently issued
the best will make it on the menu, which is getting a full makeover again this spring. “In the first 10 years, we just now settled in on what we are,” he said. Aside from biannual menu changes, the owners are always looking for other ways to enhance the experience for their customers. Located in the heart of downtown Carlisle, which is the county seat, North Hanover Grille draws both the county and business crowd, as well as those from Dick-
inson College, in addition to borough residents. The owners recently expanded their draft beer line to 15 selections from eight. Those options change weekly. “We’re really focused on microbrews and high-end beers,” said Chris, who is also looking to do more with beer flavors in his cuisine. With 10 years now behind them, he said they are now gearing up for the next 10
Sentinel file photo
North Hanover Grille owners Teri and Chris Petsinis. to customers to create wrap ideas. They got more than 40 ideas. The one that sells
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E8 — The Sentinel at www.cumberlink.com
Retail
• Continued from E7
Borough of Carlisle and the DCA, acting as fiscal agent for the Biddle Mission Park improvement project, has opened possibilities for other such projects within the Elm Street district. All of these projects show a pro-active interest in the different neighborhoods by residents, borough, county and DNC members. “These Elm Street projects allow home owners to reclaim their streets through a sense of security with added lighting, improved evening recreational facilities with the Biddle Mission Park project, and increased property values and better building stock through the façade program.
Love Carlisle The DCA has created the brand “Love Carlisle,” which encourages people to, well, love Carlisle. White explained, “The DCA markets downtown Carlisle as a travel/visiting destination to a 30 mile radius of customers. Using our brand of LoveCarlisle.com we have utilized all methods of traditional media (television, radio, newsprint, glossy print) along with non-traditional media (internet, social media, sponsorships) in promoting and raising awareness of the relevancy of downtown Carlisle as an entertainment, dining and shopping option comparable to other mid-state destinations. “With the LoveCarlisle. com brand, we provide free listings and opportunities for upgraded, pay for service ads in our glossy printed downtown guide and map - 15,000 of these guides are distributed throughout the downtown and mid-state to appropriate lodging and high traffic attraction sites. “Along with the downtown guide is the correlating LoveCarlisle.com website. With over 40,000 page views in 2011 this site, as intended, is fast becoming the one stop source for information on entertainment, attractions and visitation information for Downtown Carlisle. In 2012, we hope to secure a part-time web content manager to expand the website information to local, school district, and expanded borough centric news related stories. “The DCA also provides downtown merchants with free advertising in a 1,400 person distributed e-newsletter through Constant Contact. In 2011, 120,866 recipients have viewed information sent via the DCA’s “It’s Happening in Carlisle” informational
email news blasts. “In addition to the aforementioned free advertising we offer to retain businesses and support local entrepreneurship, we also offer, and maintain, a highly-used social media based Facebook page. With 654 people keeping track of events and postings daily, this advertising outlet has become an up to the minute way of displaying and retrieving information on local opportunities within and outside of the downtown. “The DCA also offers free creative services when local businesses owners utilize any of its complementary advertising services. The DCA executive director creates the proper print or internet ad for the downtown client, submits it for approval and places it in the requested medium whether the printed guide, website or e-newsletters. The artwork belongs to the downtown client and they are free to use it in whatever additional projects they choose. “These free services of advertising and creative services provides direct, off the bottom-line cash savings to the merchant in their marketing and creative budget line items,” White said.
Funding DCA is a fully funded subsidiarity of borough council, although the ultimate goal for the organization is selfsufficiency and financial autonomy. “In 2012 we are requesting funding of $97,500, as in accordance to the 2-year agreement signed in 2011 for the 2011 & 2012 fiscal years. This would include a grant of $52,500, retail recruitment grant of $40,000 and an estimated income from the Locust Avenue parking lot of $5,000. The amount will be used for promotions and marketing $26,292, design $11,664, economic development $6,205, retail recruitment program $40,000 and administrative costs $13,339,” White said.
RDA Yearick, in her role as RDA retail recruiter, works parttime with the Borough of Carlisle. She also works with the boroughs of Camp Hill, L e m oy n e , Me c h a n i c s burg, New Cumberland and Wormleysburg. Her job description for Carlisle, as agreed to by the RDA and borough council, says, “This is a part-time contractual position responsible for retail recruitment within Cumberland County and retention programs within the Carlisle C1 district as illustrated in the
Downtown Carlisle Retail Strategy. The position will develop downtown real estate inventory and marketing methods, recruit businesses within Cumberland County wanting to expand or move, and continue and manage the business retention program practices now in place and those exhibited in economic gardening models.”
Analysis In November, Borough Council contracted for a retail study with Gibbs Planning Group, which said in its proposal that it would begin work immediately. At the meeting, a long list of the firm’s intents were presented, which include: exploring the Carlisle region and visiting all of the downtowns, shopping centers and retailers within a 75-mile radius; evaluating downtown Carlisle stores’ quality, service and merchandise in order to seek out potential voids or over-supply of a particular good or service; conducting pedestrian and drive-time studies that will be the model to estimate primary and secondary trade areas; meeting with local retailers, restaurateurs, college students and others to gain a better understanding of their needs; and submitting the draft assessment study to several rigorous industry peer reviews before its final submission to the borough. Although Gibbs Planning Group will be the lead consultant for the project, Oregon-based Leland Consulting and New York-based Newmark Knight Frank will assume several primary responsibilities, according to a policy briefing summary prepared by borough staff. The purpose of the study will be to determine market trade areas (where customers to downtown Carlisle come from); research the demographics of those areas; and perform an evaluation of existing regional retail segments. At the end, Gibbs Planning Group — which was not represented at November’s meeting — will present the borough with a “25- to 30-page written and illustrated summary of the relevant population and demographic characteristics of the trade area, including the socio-economic characteristics and buying patterns of the population. This report will include a written qualitative option as to whether or not retail development is sustainable in the study area, sales forecasts and size estimates of the retailers (if any) are most likely to be supportable.”
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Avoid hiring mistakes The majority of small business owners go into business because they’re passionate about their field, or about making money in general. One aspect to growing a business entrepreneurs often find challenging is hiring the right staff members to suit their goals. Having a hiring plan in place, just like you have a business plan or marketing plan, makes all the difference. If you know what you want and need before you start looking for candidates, you’ll save time and money. Michael Alter, president and CEO of SurePayroll, offers this checklist of five questions you can add to your hiring plan to help avoid some of the most prevalent hiring mistakes.
Is the candidate a cultural fit? Figuring out if this is a “yes” should be first and foremost, even before you dig into a candidate’s skills and experience. Especially in a small business, cultural fit is more important than many other attributes since hiring an employee who doesn’t fit can result in lower office morale. If your office is a “jumpin-and-get-it-done” type of environment where employees of all levels are expected to perform menial jobs along with their main duties, you probably don’t want to hire someone from a large corporation who worked in specialty positions to take on the grunt work. Or if you run a fun, casual and creative environment where employees brainstorm business ideas while playing foosball, you may want to play a game of foosball during the interview to ensure the candi-
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In many small businesses, it’s the business owner or office manager who chooses the candidates. Chances are you or the manager will not be the only people working with the candidate. Besides you, at least two employees should interview the candidate and be able to answer “yes” to the question above about cultural fit.
Can the candidate pass an assessment test or a drug screening? Just because a candidate looks good on paper doesn’t mean he or she will be able to follow through with excellent work. Whether you’re hiring a copywriter who must have an excellent grasp on grammar or a Web programmer who needs to be proficient in HTML, skills testing will provide a detailed look into how a candidate is capable of performing. Additionally, if you’re in a business that uses drivers, people performing physical labor or other positions that require alert, sober employees in place to avoid serious accidents, drug tests are an absolute necessity. Experts in toxicology say that 75 percent of illegal drug users are employed, and most work for small and midsize businesses. Providing skills assessments or drug testing is easy, and many companies, including SurePayroll, pro-
Can the candidate pass a background check? Background checks will ensure you’re not risking your business by hiring a violent criminal, white-collar criminal or illegal alien. With nearly half of all small business job applicants submitting resumes with false information, going the extra mile to have professionals check for red flags can help keep your business out of harm’s way. As part of the service, the company performing the background check will call a candidate’s references. In addition to the references the candidate provided, ask the candidate for permission to call former employers listed on the resume. If they don’t provide permission without good reason, take that as a red flag. Like skills assessments and drug testing, many companies provide affordable background screening services to small businesses.
Does your gut say the candidate is a good fit? And finally, do a gut check. If something doesn’t seem right about a candidate or their work history, trust that feeling. Sometimes candidates are better at telling a good story in an interview than they are at performing a job or showing up for work. — Associated Press
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Wednesday â&#x20AC;˘ February 22, 2012 â&#x20AC;&#x201D; E9
Employment
Is this the year you change your career? When you evaluate your current situation and set goals for the future, do career goals top the list? If so itâ&#x20AC;&#x2122;s time to roll up your sleeves and get to work. Why not make 2012 the year you get your new career underway? If you were planning on scouring the want ads, you may have to adjust your thinking. â&#x20AC;&#x153;If you see an ad for a position posted, itâ&#x20AC;&#x2122;s almost too late,â&#x20AC;? says Becky Bates, director of career services at The Art Institutes International Minnesota. Bates suggests you tap into the â&#x20AC;&#x153;hidden job marketâ&#x20AC;? and get to that position before itâ&#x20AC;&#x2122;s posted. That means networking. â&#x20AC;&#x153;Let anyone and everyone know youâ&#x20AC;&#x2122;re looking for a position,â&#x20AC;? advises Heidi Nolta, assistant director of career services at The Illinois Institute of Art - Schaumburg. â&#x20AC;&#x153;Even if itâ&#x20AC;&#x2122;s your Aunt Sally, you have no idea who
knows whom, so donâ&#x20AC;&#x2122;t be afraid to ask your friends and family.â&#x20AC;? â&#x20AC;&#x153;Go to networking functions that cater to your field and go alone, because you wonâ&#x20AC;&#x2122;t be able to hide behind your friends,â&#x20AC;? adds Grace Shurley, career services advisor at The Art Institute of Las Vegas. Shurley suggests you stand or sit in the middle of the room and get out of your comfort zone, because youâ&#x20AC;&#x2122;re not likely to make new contacts within it. Nolta advises you to volunteer at those events, checking people in; it guarantees youâ&#x20AC;&#x2122;ll meet almost everyone who walks through the door. â&#x20AC;&#x153;Your goal should be to get a two-inch stack of business cards,â&#x20AC;? says Shurley. Make sure to have business cards wherever you go. If you donâ&#x20AC;&#x2122;t currently have a job, have a simple business card made with your name, profession
and contact information, says Shurley. And while youâ&#x20AC;&#x2122;re at it, make sure your LinkedIn profile is current and start Tweeting, suggests Nolta. â&#x20AC;&#x153;Follow the companies and industries you are interested in so you can get the latest information about them.â&#x20AC;? If youâ&#x20AC;&#x2122;re not employed, be willing to take something that may not be an ideal fit but gets you out there, advises Shurley. â&#x20AC;&#x153;And donâ&#x20AC;&#x2122;t be afraid to start at the bottom if youâ&#x20AC;&#x2122;re launching a new career; that entry-level job can open up a lot of opportunities,â&#x20AC;? she adds. Whether youâ&#x20AC;&#x2122;re employed or not, make sure youâ&#x20AC;&#x2122;re updating your skills, says Bates. If new software is introduced in your industry, learn that software. Find workshops and tutorials that can help. Nolta cautions that potential employers could test you on new software to make sure that youâ&#x20AC;&#x2122;re up to speed. â&#x20AC;&#x201D; ARA Content
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E10 â&#x20AC;&#x201D; The Sentinel at www.cumberlink.com
LOCAL BUSINESS
Wednesday â&#x20AC;˘ February 22, 2012
Cumberland County
Pomfret Group continues to grow Since starting, the group has worked collaboratively to beautify the area of the first blocks of West Pomfret and South Hanover streets. â&#x2013;
â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s succeeded in that, within the last six years West Pomfret Street has become a desirable place to be.â&#x20AC;?
BY LAUREN MCLANE SENTINEL REPORTER
lmclane@cumberlink.com
Downtown revitalization is a popular collective effort, but those efforts often focus on the one or two main streets in a borough and not on the smaller side streets where many businesses also locate. Pat Craig, co-founder of The Pomfret Group, is working to change that. The Pomfret Group has grown to an organization of 17 businesses in the area of Pomfret and High streets. Founded in 2005 as an effort to unify the businesses that make up that area, the group has quadrupled in size from its original four members. Since starting, the group has worked collaboratively to beautify the area of the ďŹ rst blocks of West Pomfret and South Hanover streets. â&#x20AC;&#x153;Basically, we came together to form just a neighborhood merchant group to work under the umbrella of the DCA,â&#x20AC;? Craig said. That work has included placing benches and eight 65-gallon rain water collection urns along the street. The terra-cotta-like urns, while decorative, also serve
PAT CRAIG
CO-FOUNDER OF POMFRET GROUP
Sentinel file photo
West Pomfret Street, Carlisle. a functional purpose. They collect and store rainwater, collected from roofs, which allows the businesses along West Pomfret and South Hanover streets to water the planters and window boxes. Since a lot of business donâ&#x20AC;&#x2122;t have easy access to a front spigot, this gives them a way to water plants cost effectively, and using the rainwater for planters reduces rainwater runoff to the Chesapeake Bay, Craig explained. The Pomfret Street Apartments put window boxes in all of its windows, a Hercu-
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lean task that requires the dedication of plant-tenders who water regularly. And since the building has fullsun exposure, the plants need watering often. The Carlisle Garden Club gave them a grant to start the window boxes but suggested paring down the number, saying the group couldnâ&#x20AC;&#x2122;t care for so many. â&#x20AC;&#x153;That was almost a chal-
lenge. We said, â&#x20AC;&#x2DC;You give us the money, weâ&#x20AC;&#x2122;re willing to make the commitment to keep them up,â&#x20AC;&#x2122;â&#x20AC;? Craig said.
Work together The groupâ&#x20AC;&#x2122;s goal is to â&#x20AC;&#x153;have a better understanding of each otherâ&#x20AC;&#x2122;s need, collectively advertise, and work together for events,â&#x20AC;? Craig explained. Those events include
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hosting several ticketed events throughout the year. In April last year, the group sold tickets for $15 in advance and $18 the day of for an art, wine and music walk; in July for a First Friday event; in October for a Beer Crawl; and in December for a Shop With Santa Walk. Craig said previously that the purpose of the events is to create downtown expo-
sure in an open and welcoming way. Any money left over after the event costs are covered is donated to the Carlisle Arts Learning Center, Goodwill, local EMS and the Carlisle Fire Department. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re making businesses strong by making our
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21 DICKINSON AVENUE CARLISLE, PA I 249-3928
R&W EQUIPMENT 8 "--&/ 45 r .&$)"/*$4#63( W W W. A D V A N C E D P T I N P A . C O M
Welcomes CHAD WADDELL
MIDAS GOES PINK! Help Midas of Central Pennsylvania support Susan G. Komen for the Cure in the fight against breast cancer.
Susan G. Komen for the Cure.
Tom Wivell & Chad Waddell
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Your Complete Drive-Thru Service /FWFS " $IBSHF 'PS $PME #FFS
Chad has years of experience in the Agricultrual equipment industry. We are pleased to be able to offer his services & expertise to our valued customers. 2510 Ritner Highway, Carlisle M-F 8am-5pm, Sat 8am-12 Noon, Closed Sunday
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243-2686
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The Midas shops listed on this ad will donate $1 for every Oil Change Plus purchased between 1/1/12 and 12/31/12 to the Pennsylvania Affiliates of
In Business since 1933!
CARLISLE 740 E High St 717-243-7738
www.rnwequipment.com
WWW.MIDASCENTRALPA.COM
MARTIAL ARTS Teaches Your BICYCLES
Child to Focus
Progra taught to ma s g 3 & up es
on Academics Why Choose
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Monday, Thursday, Friday 9-9 p.m. 5VFTEBZ Q N t Saturday 9-5 p.m. Closed Wednesday & Sunday
Financing Available
249-3833
327 N. Hanover Street Carlisle, PA 17013 www.colesbicycles.com
¡ Fitness ¡ Fun ¡ Mental Acuity ¡ Self-Defense ¡ Discipline ¡ Focus t our Parents try oung while ni ai fitness & tr in class. your child is tails! Call for de
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24 E. Main Street New Kingstown, PA
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1000 W. South Street, Carlisle, PA 17013 t 'BY VISIT US AT WWW.UCC-HOMES.ORG AND TAKE A VIRTUAL TOUR!
Local Business
The Sentinel at www.cumberlink.com
Pomfret
â&#x20AC;˘ Continued from E10
neighborhoods stronger, and thatâ&#x20AC;&#x2122;s a good thing,â&#x20AC;? she said. The group does a lot of collective advertising with its â&#x20AC;&#x153;Shop the Blockâ&#x20AC;? brand. In 2007, the Cumberland County Housing and Redevelopment Authority gave the group an award based on that program for its innovation in community revitalization, Craig said. That year, the group had used RDA loans to purchase buildings, but then used that purchase to push the groupâ&#x20AC;&#x2122;s branding and create forward momentum for revitalization. That momentum allowed the RDA to apply for and win a federal grant. Thanks to the Pomfret Groupâ&#x20AC;&#x2122;s work, 2007 was one of the first years the RDA could apply for a federal revitalization award, which it gave to the Pomfret Group. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re doing more than just purchasing buildings and hiring people. Weâ&#x20AC;&#x2122;re working together as a group for revitalization,â&#x20AC;? Craig said. â&#x20AC;&#x153;We really work to enhance our green spaces. As a side street, weâ&#x20AC;&#x2122;re not part of the main downtown greenscaping, the hanging baskets and planters. Everything done here is done on a private basis,â&#x20AC;? she said. â&#x20AC;&#x153;We have a fair number, retail-wise, but we have a large residential mix, and we really leaned into that to make ourselves look good so we didnâ&#x20AC;&#x2122;t just disappear in downtown,â&#x20AC;? she added. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s all about working together. We just finished the 2012 schedule of events. Maybe we should have finished it sooner, but weâ&#x20AC;&#x2122;re all just merchants who donâ&#x20AC;&#x2122;t have marketing backgrounds. â&#x20AC;&#x153;Thatâ&#x20AC;&#x2122;s what weâ&#x20AC;&#x2122;re about,â&#x20AC;? she added. â&#x20AC;&#x153;If weâ&#x20AC;&#x2122;re not supporting each other and ourselves and our neighborhood and our downtown... thatâ&#x20AC;&#x2122;s what itâ&#x20AC;&#x2122;s about. It makes everything better. Itâ&#x20AC;&#x2122;s succeeded in that, within the last six years West Pomfret Street has become a desirable place to be,â&#x20AC;? she said.
Schedule The 2012 schedule of Pomfret Group events is as follows: â&#x20AC;˘ April 28: Art, Music & Wine Walk (ticketed event), noon to 5 p.m. â&#x20AC;˘ May 4: First Friday - Fiesta! 4 to 8 p.m. * June 1: First Friday â&#x20AC;&#x201C; Celebrate the Male, 4 to 8 p.m. â&#x20AC;˘ July 6: First Friday â&#x20AC;&#x201C; Good Ole Summertime, 4 to 8 p.m. â&#x20AC;˘ July 7: LemonAID Promenade (ticketed event), 12 to 5 p.m. â&#x20AC;˘ Aug. 3: First Friday â&#x20AC;&#x201C; Hot Time in the City, 4 to 8 p.m. â&#x20AC;˘ Sept. 7: First Friday
varsity.
â&#x20AC;&#x201C; Celebrate the Arts, 4 to 8 p.m. â&#x20AC;˘ Oct. 6: Beer Crawl in the Fall (ticketed event), 12 to 5 p.m. â&#x20AC;˘ Oct. 15: Downtown Carlisle Halloween Parade â&#x20AC;˘ Oct. 26: Zombie Walk on West Pomfret â&#x20AC;˘ Nov. 24: Small Business Saturday â&#x20AC;˘ Dec. 7: Shops with Santa Holiday Open House, 10 a.m. to 6 p.m. Other events include: â&#x20AC;˘ Thursdays, 7 to 9 p.m., Courthouse Common Espresso Bar & Bistro open mic night. Spot reservation begins at 6:30 p.m. 2438899 â&#x20AC;˘ Saturdays, June through September, 4 to 6 p.m., Live Music in the Garden. BYOB, friends and some chairs for free live music in The Garden, West Pomfret St. For information on this event call 245-0382
Wednesday â&#x20AC;˘ February 22, 2012 â&#x20AC;&#x201D; E11
Mechanicsburg shop owners band together In nearby Mechanicsburg, shop owners have also banded together to provide strength in numbers. â&#x20AC;&#x153;One of the nice things about downtown Mechanicsburg is that itâ&#x20AC;&#x2122;s active in trying to host events that business owners can join in and participate in that would increase people coming downtown,â&#x20AC;? said Diana Buchman, co-owner of Potomac Bead Co. P rog ra m s l i ke M a i n Street Mechanicsburg and Mechanicsburg Foot Traffic are striving to draw people into Mechanicsburgâ&#x20AC;&#x2122;s historic downtown and highlight the boroughâ&#x20AC;&#x2122;s walkability and unique shops. â&#x20AC;&#x153;They sponsor events like art walks twice a year,
Downtown Mechanicsburg Sentinel file photo
wine-tasting events,â&#x20AC;? Buchman said. â&#x20AC;&#x153;They did an event in the fall, trying to introduce people to the businesses. Theyâ&#x20AC;&#x2122;re trying to promote foot traffic, and efforts to make it more of a revitalized downtown, ways to make it consumer-friendly,â&#x20AC;? she added.
bye bye pain. 49 Brookwood Avenue Carlisle, PA 17015 P: 717-218-8800 F: 717-218-8889
byebyepain.org
Tired of a Dirty Car? Tired of a Smelly Dog?
Noble Car and Dog Wash
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249-5200
A wealth of A wealth of tax expertise. expertise. taxtax expertise. H&R Block Carlisle
At H&R Block, we believe you should never have to settle for anything less than the best tax preparation. Thatâ&#x20AC;&#x2122;s why we require our tax professionals to take more than 84 hours of specialty tax training. And then require them to pass hours of continuing education on all of the tax law changes each year. So you can feel confident youâ&#x20AC;&#x2122;re claiming every credit you can and taking advantage of every deduction you have coming.
30 S. Hanover St.
Phone: 717-243-6868 Open Evenings & Weekends
H&R Block Carlisle
205 Noble Blvd.
Carlisle Pointe Plaza
Phone: 717-960-0006
(Across from Walmart)
Open Evenings & Weekends
Carlisle, Pa
H&R Block Mt. Holly Springs 15 S. Baltimore Ave.
If you discover an H&R Block error on your return that entitles you to a smaller tax liability, weâ&#x20AC;&#x2122;ll refund the tax prep fee for that return. Refund claims must be made during the calendar year in which the return was prepared. Š2011 HRB Tax Group, Inc.
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Brian Fields
Vice President RBC Wealth Management 717-724-4221 brian.fields@rbc.com
201 S. Conestoga Dr.
WALK INS WELCOME!
Phone: 717-532-7744 Open Evenings & Weekends
ouR FAmiLy SeRving youR FAmiLy Full-Service
FuneralS ARe moRe important thAn you think.
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255 yoRk RoAD, cARLiSLe 717-258-9863 www.RonAnFh.com Lynn A. RonAn, FuneRAL DiRectoR
A Division of RBC Capital Markets Corp. Member NYSE/FINRA/SIPC
Come visit or call us today!
Nancy Altmeyer 717-385-3907
Mary Lou Comune 717-503-3041
Benjamin Espenshade 717-385-3107
Adin Kenes 717-903-1247
Jillian McGeehan 717-801-6206
Faith Michael 717-919-9383
Christine Ferringer 717-582-6441
George Jumper 717-991-0021
Karen Miller 717-497-1780
Jeremiah Negley 717-440-1928
Cumberlink.com/varsity
Air Quality Updates.
Tricia Negley Heather Neidlinger Justin Neidlinger 717-226-2875 717-226-2876 717-385-4500
Nicole Seifert 717-226-0779
Bill Shearer 717-576-8101
Kim Neidlinger 717-226-2872
Linda Gilbert Shover 717-497-6195
Mike Neidlinger 717-226-2869
Gary Shulenberger 717-512-1898
Rob Neidlinger 717-226-2868
Michael Wonders 717-226-4141
Weâ&#x20AC;&#x2122;re holding a FREE Real Estate Seminar on Thursday, April 26th. If youâ&#x20AC;&#x2122;re thinking of buying, selling or renting in the next 6 months, donâ&#x20AC;&#x2122;t miss being informed about our current market; technology you should use; negotiating; mortgage & appraisal changes, etc. Call Laura at (717)245-2100 for more information or to register.
3UXGHQWLDO+RPHVDOH FRP Â&#x2021;
Cumberlink.com
8 Brookwood Ave, Suite A, Carlisle, PA 17015
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E12 — The Sentinel at www.cumberlink.com
Wednesday• February 22, 2012
s s e n h s e r f u o y e iv g Striving to ! s e ic r p w lo t a y t ie & var Saylor’s has been family owned & operated serving the Newville and surrounding communities since 1977. We pride ourselves in bringing you, our loyal customers, the freshest and finest foods money can buy.
Saylor’s philosophy is to always give back to our local community!
Loaded Grocery Aisles
Full Line of Frozen Foods
Fresh Meat Department
Fresh Grab’n Go Deli Items
Fresh Produce Department
Expanded Hot Foods Bar
Deli with Storemade Favorites
Lisa’s Floral Shoppe
We look forward to you visiting us to relax and dine in our new restaurant area, enjoy the convenience and great savings throughout the store and experience the hometown feeling you’ve come to expect at
Saylor’s - Your “Hometown Proud” Supermarket. 37 Carlisle Road, Newville, PA 776-7551 Open: MOn.- Fri. 7aM-10pM; Sat. 7aM-9:30 pM; Sun. 8aM-6pM
ing the Newvill e Serv 1977
34
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2012
ar nit y for 34 Ye
s
Double Manufacturer’s Coupons Complete Details In Store