ROLAND SCHUMAKER Editor In Chief
309-365-7105 roland@theshowcircuit.com
MACKENZI GRAUER Managing Editor
940-733-1791 mackenzi@theshowcircuit.com
STEPHANIE SINDEL Creative Director/Digital Marketing Manager
419-508-3226 stephanie@theshowcircuit.com
BLOG
WWW.SC2DAY.COM
SOCIAL MEDIA
FACEBOOK TheShowCircuit TWITTER @theshowcircuit INSTAGRAM TheShowCircuit
WWW.THESHOWCIRCUIT.COM & WWW.SC2DAY.COM
STAFF CONTACTS
The Show Circuit is a livestock-oriented publication that centers around cattle ranchers, club calf producers, and livestock shows. Our readership encompasses a broad group of agriculture enthusiasts. Between our magazine subscribers, SC2Day blog, online viewers and social media following, we have over 50,000 people who view our magazine and social media. We also hand-deliver thousands of copies of our magazine to many livestock shows and state fairs throughout the year. Our magazine’s advertisements include show cattle producers, as well as contract advertisers in equipment, trailers, feed and supplements, photographers and more! The Show Circuit’s editorial features young exhibitors from across the country in our “On & Off The Circuit” column, industry leaders with the SC AllStar Team as well as official point standings and current news for leading state junior livestock/club calf associations. Our features also address relevant animal health, nutrition and marketing issues for cattle breeders as well as some personal financial topics. We also profile leading club-calf producers in our pages and address fun topics all exhibitors can relate to. We also easily publish more show results from across the country than any other publication in the business. If it has to do with raising, breeding or showing cattle you’ll find timely, practical information about it in The Show Circuit. To top it off, we also have our blog - SC2Day! With important and timely information about the industry and a whole lot of fun features, upcoming events, photos and videos, this blog is a daily must-visit destination online. SC headquarters are in Illinois, and we also have staff members in Ohio. If you have any questions, please be sure to contact any of our knowlegeable and helpful staff. We’re here to assist you!
AD PRICING
FULL PAGE COLOR $595 | FULL PAGE B/W $385 1/2 PAGE COLOR $460 | 1/2 PAGE B/W $250 1/4 PAGE COLOR $385 | 1/4 PAGE B/W $175
Discount rates for all-year advertising available upon request. Cover and position pages priced uplon request. All partnerships will be billed to one person. 5%
discount for pre-paid ads. Terms: Due upon receipt. Accounts 30 days past due are subject to 24% APR on all overdue invoices.
DIGITAL ADVERTISING
BANNER ADS & BLOG POSTS: Please Inquire
For pricing on banner ads and blog posts on www.sc2day.com please call or email us for a quote.
22 picas
AD SIZES
Please refer to the diagrams on the following pages for details about ad sizing, trim, bleed and margin requirements. Contact mackenzi@theshowcircuit.com or stephanie@theshowcircuit.com if you have any questions about specifications or deadlines.
AD TEMPLATES
For Photoshop and InDesign templates setup with the correct specifications, please visit theshowcircuit.com and click on “advertise.”
CAMERA-READY ADS
• Full color ads must be created in CMYK color mode. • Black and white ads must be grayscale color mode. • All design elements must be 300 dpi • All ads must be submitted as 300 dpi .jpg files or press-quality PDF files. • Photos/logos within ads should, likewise, be at least 300 dpi and CMYK. • Ads must be submitted in electronic format by: EMAIL: mackenzi@theshowcircuit.com or stephanie@theshowcircuit.com DROPBOX: share your link with mackenzi@theshowcircuit.com or stephanie@theshowcircuit.com
29 picas
22 picas
QUARTER PAGE AD 3.6667” wide x 4.8333” tall
All useable space. No bleeds necessary. COLOR MODE: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
60 picas
> AD SIZES . TEMPLATES . CAMERA-READY ADS
VERTICAL HALF PAGE AD 3.6667” wide x 10” tall
All useable space. No bleeds necessary. COLOR MODE: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
2021 DEADLINES JANUARY/FEBRUARY Ad Deadline: December 11 Camera Ready: December 18 Available/Mail: January 1 MARCH/APRIL Ad Deadline: February 12 Camera Ready: February 19 Available/Mail: March 5
> DEADLINES . SPECIAL ISSUES
MAY/JUNE/JULY Ad Deadline:April 16 Camera Ready: April 23 Available/Mail: May 7 Camera-Ready Ads Due: April 20 AUGUST Early Bird: June 18 Ad Deadline: June 25 Camera Ready Ads Due: July 9 Available/Mail: July 23
SEPTEMBER/OCTOBER Ad Deadline: August 20 Camera Ready: August 27 Available/Mail: September 10 NOVEMBER/DECEMBER Ad Deadline: October 8 Camera Ready: October 15 Available/Mail: October 29
SPECIAL ISSUES MARCH/APRIL | MAY/JUNE/JULY | Spring Sire Issues
With special advertising packages, be sure to get in on these great deals to advertise your herd sire!
AUGUST ISSUE | State Fair Issue
With over 500 pages of all the best club calf sales, show results and more, this is the BIG ONE. The one you carry around with you on the dash of your truck. The “bible” of club calf sales. Don’t miss out on your chance to be a part of this special issue!
29 picas
45 picas
HORIZONTAL HALF PAGE AD 7.5” wide x 4.8333” tall
All useable space. No bleeds necessary. COLOR MODE: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
0.625”
0.5” 0.5” 0.625”
FULL PAGE AD LIVE SPACE (SAFE ZONE) All critical elements (text, images, logos, etc.) must be kept inside the blue box. Anything left outside the blue box may be cut off during trimming. TRIMMING EDGE Everything outside this border will be cut off during the trimming process. BLEED Extend all background art all the way to the edges of the canvas (beyond the trim lines), allowing 0.125” bleeds. COLOR MODE: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
Live Space (Safe Zone): 7.5” Trim Size: 8.5” File size (with bleeds): 8.75”
File size (with bleeds): 11.25”
Trim Size: 11”
Live Space (Safe Zone): 10”
NOTE: Please do not include crop or trim marks on your PDF when submitting for publication.