STAFF CONTACTS
ROLAND SCHUMAKER
Editor In Chief
309-532-7105
roland@theshowcircuit.com
MACKENZI GRAUER
Managing Editor
940-733-1791
mackenzi@theshowcircuit.com
STEPHANIE SINDEL
Creative Director/Digital Marketing Manager
419-508-3226
stephanie@theshowcircuit.com
BLOG
WWW.SC2DAY.COM
SOCIAL MEDIA
FACEBOOK TheShowCircuit
TWITTER @theshowcircuit
INSTAGRAM TheShowCircuit
TIK TOK TheShowCircuit
The Show Circuit is a livestock-oriented publication that centers around cattle ranchers, club calf producers, and livestock shows. Our readership encompasses a broad group of agriculture enthusiasts. Between our magazine subscribers, SC2Day blog, online viewers and social media following, we have over 50,000 people who view our magazine and social media. We also hand-deliver thousands of copies of our magazine to many livestock shows and state fairs throughout the year. Our magazine’s advertisements include show cattle producers, as well as contract advertisers in equipment, trailers, feed and supplements, photographers and more!
The Show Circuit’s editorial features young exhibitors from across the country in our “On & Off The Circuit” column, industry leaders with the SC AllStar Team. Our features also address relevant animal health, nutrition and marketing issues for cattle breeders as well as some personal financial topics.
We also profile leading club-calf producers in our pages and address fun topics all exhibitors can relate to. We also easily publish more show results from across the country than any other publication in the business. If it has to do with raising, breeding or showing cattle you’ll find timely, practical information about it in The Show Circuit.
To top it off, we also have our blog - SC2Day! With important and timely information about the industry and a whole lot of fun features, upcoming events, photos and videos, this blog is a daily must-visit destination online.
SC headquarters are in Illinois, and we also have staff members in Ohio. If you have any questions, please be sure to contact any of our knowlegeable and helpful staff. We’re here to assist you!
AD PRICING
FULL PAGE COLOR $595 | FULL PAGE B/W
$385
1/2 PAGE COLOR $460 | 1/2 PAGE B/W $250
1/4 PAGE COLOR $385 | 1/4 PAGE B/W $175
Discount rates for all-year advertising available upon request. Cover and position pages priced uplon request. All partnerships will be billed to one person. 5% discount for prepaid ads. Terms: Due upon receipt. Accounts 30 days past due are subject to 24% APR on all overdue invoices.
DIGITAL ADVERTISING
E-BLASTS: Please Inquire
CAMERA READY AD IN SC:
$75 per SC page to send once | $100 per SC page to send twice
CAMERA READY AD NOT IN SC:
$175 per camera-ready page to send once | $200 per camera-ready page to send twice
DESIGNED BLAST: $275 to design and send once
BANNER ADS, BLOG POSTS, SOCIAL MEDIA: Please Inquire
For pricing on banner ads and blog posts on www.sc2day.com please call or email us for a quote.
> AD SIZES . TEMPLATES . CAMERA-READY ADS
AD SIZES
Please refer to the diagrams on the following pages for details about ad sizing, trim, bleed and margin requirements.
Contact mackenzi@theshowcircuit.com or stephanie@theshowcircuit.com if you have any questions about specifications or deadlines.
AD TEMPLATES
For Photoshop and InDesign templates setup with the correct specifications, please visit theshowcircuit.com and click on “advertise.”
CAMERA-READY ADS
• Full color ads must be created in CMYK color mode.
• Black and white ads must be grayscale color mode.
• All design elements must be 300 dpi
• All ads must be submitted as 300 dpi .jpg files or press-quality PDF files.
• Photos/logos within ads should, likewise, be at least 300 dpi and CMYK.
• Ads must be submitted in electronic format by: EMAIL: mackenzi@theshowcircuit.com or stephanie@theshowcircuit.com
22 picas
60 picas
22 picas
29 picas
QUARTER PAGE AD
3.6667” wide x 4.8333” tall
All useable space. No bleeds necessary.
COLOR MODE:
Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode.
RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
VERTICAL HALF PAGE AD
3.6667” wide x 10” tall
All useable space. No bleeds necessary.
COLOR MODE:
Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode.
RESOLUTION & FILE TYPE: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
2025 DEADLINES
JANUARY/FEBRUARY
Ad Deadline: December 6
Camera Ready: December 13
Available/Mail: December 27
MARCH/APRIL
Ad Deadline: February 8
Camera Ready: February 14
Available/Mail: February 28
SPECIAL ISSUES
MAY/JUNE/JULY
Ad Deadline:April 11
Camera Ready: April 18
Available/Mail: May 2
AUGUST
Early Bird: June 13
Ad Deadline: June 20
Camera Ready Ads Due: July 4
Available/Mail: July 18
MARCH/APRIL | MAY/JUNE/JULY | Spring Sire Issues
> DEADLINES . SPECIAL ISSUES
SEPTEMBER/OCTOBER
Ad Deadline: August 22
Camera Ready: August 29
Available/Mail: September 12
NOVEMBER/DECEMBER
Ad Deadline: October 3
Camera Ready: October 10
Available/Mail: October 24
With special advertising packages, be sure to get in on these great deals to advertise your herd sire!
MAY/JUNE/JULY | Junior National Issue
Don’t miss out on being in the issue that goes to the National Junior Shows throughout the summer!
AUGUST ISSUE | State Fair Issue
With over 500 pages of all the best club calf sales, show results and more, this is the BIG ONE. The one you carry around with you on the dash of your truck. The “bible” of club calf sales. Don’t miss out on your chance to be a part of this special issue!
45 picas
29 picas
HORIZONTAL HALF PAGE AD
7.5” wide x 4.8333” tall
All useable space. No bleeds necessary.
COLOR MODE:
Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode.
RESOLUTION & FILE TYPE:
Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
FULL PAGE AD
LIVE SPACE (SAFE ZONE)
All critical elements (text, images, logos, etc.) must be kept inside the blue box. Anything left outside the blue box may be cut off during trimming.
TRIMMING EDGE
Everything outside this border will be cut off during the trimming process.
BLEED
Extend all background art all the way to the edges of the canvas (beyond the trim lines), allowing 0.125” bleeds.
COLOR MODE:
Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode.
RESOLUTION & FILE TYPE:
Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
NOTE:
Please do not include crop or trim marks on your PDF when submitting for publication.
Space (Safe Zone): 10”
Space (Safe Zone): 7.5”
Size: 8.5”