2016 -17 season hospitality brochure by The Stadium of Light

TO EACH AND EVERY FAN...

IT’S YOUR ASSOCIATION THAT COUNTS

CONTINUE YOUR ASSOCIATION IN 2016-17 MATCHDAY HOSPITALITY

IT’S YOUR ASSOCIATION THAT COUNTS

CONTINUE YOUR ASSOCIATION IN 2016-17

THE ULTIMATE MATCHDAY

BE THERE FOR OUR MOST MEMORABLE MOMENTS

Sunderland’s magnificent Stadium of Light offers the ultimate matchday experience for you and your guests, whatever the occasion.

PRIORITY TICKETS FOR SHOWPIECE GAMES Being a seasonal member gives you priority for games where there may be a limited allocation of tickets available, along with away games.

With prices reduced for the 2016-17 season, you and your guests can be at the heart of the action, taking advantage of some of the finest hospitality in football, from just £775 per person for the whole season. A winning combination of modern facilities offering panoramic pitch views, access to private executive boxes, stunning suites and contemporary bars are complemented by sumptuous dining choices and award-winning service to ensure that Sunderland AFC guarantees a matchday experience that lives long in the memory. If you are looking to raise your business profile while entertaining your guests, our advertising and sponsorship packages can be tailored to your exact requirements, giving you the chance to deliver your company message to a huge and diverse audience.

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‘THE ASSASSIN’

IT’S YOUR ASSOCIATION THAT COUNTS

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MATCHDAY HOSPITALITY

ALL NEW GRILL PACKAGE

Whether you wish to relax in the luxurious James Herriot Suite or soak up the lively, vibrant atmosphere of the Black Cats Bar and Quinn’s Sports Bar, the Stadium of Light has a matchday hospitality option to suit your needs.

Matchday hospitality at the Stadium of Light is set to get even bigger for the 2016-17 season as the Hilton Group opens its doors to the brand new Hilton Garden Inn Sunderland.

Take advantage of our personal host service in a private executive box or relax with high-class dining in the contemporary Riverview Brasserie. Whatever option you choose, all of our suites are sure to impress your guests and provide an unforgettable experience. The Executive Business Lounge combines sumptuous cuisine, unrivalled service and great vantage points. You will be welcomed by a Champagne reception with tapas canapés and our dedicated staff are on hand to ensure you and your guests enjoy a fantastic day. Reserve a seasonal private box and your company will get a prominent branding panel in front of your balcony, giving you just a taste of the power of advertising at the Stadium of Light. We also offer ‘Gold’ and ‘Platinum’ upgrades, allowing you to maximise the opportunities for your company to stand out from the crowd. Demand for 2016-17 is high, with many members having already signed up for next season, so we would recommend that you reserve your hospitality as soon as possible to avoid disappointment. Book by 5pm, Wednesday 6 April, 2016 and you can enjoy a discount on our standard prices. Please be advised that prices will increase after this deadline.

‘THE WELCOME’

Enjoy this alternative to the stadium packages, relaxing in the modern, stylish surroundings of the hotel restaurant followed by some of the best seats in the house. The hotel, located adjacent to the stadium, is set to become a key feature of the match day experience. Introducing a Pan American grill themed hospitality package, guests can expect to enjoy the fine cuts of imported American beef, ribs and tenders, a range of chicken and seafood options and mouth-watering desserts, before a short stroll across to the stadium to watch the game. Advanced notes of interest are currently being taken with all interested parties asked to contact their account manager. Package Includes: • Private tables

• Meet & Greet plus pre-match Q&A with Club Legends

• Drinks reception

• Three-course Pan American gourmet buffet

• West Stand match seats

• Half time bar access

• On-site parking

• Full time bar access in hotel

Viewings will be available from April 2016 onwards. Accommodation packages for clients also available matchdays and weekends.

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PRICES AND PAYMENT We offer an easy payment scheme, whereby you can spread the cost of your hospitality, sponsorship or advertising package across eight months, with four Direct Debit payments in May, August, October and December. We also have a monthly instalment plan, allowing you to pay for your seasonal hospitality over six months. Please ask a member of the team, who would be happy to discuss this with you in more detail. Reserve your seasonal hospitality for 2016-17 at the discounted price listed here simply by paying a 10% deposit before 5pm on 6 April, 2016. Children’s places (under 12 years of age) are available at 50% of the standard price (limited numbers available in each suite). Ask your account manager how, as a valued seasonal customer, you can qualify for our exclusive Members Club, giving you access to special ticket offers and benefits. Further information on the range of options available to you can be found at www.safc.com/hospitality.

ALL PRICES REDUCED HOSPITALITY

PRICE VALID UNTIL 5PM, WEDNESDAY 6 APRIL 2016*

James Herriot Suite

£3,745

Riverview Brasserie

£2,745

Executive Club

£2,545

Business Lounge/Grill Package

£2,150

Quinn’s Sports Bar

£1,370 (inc VAT)

Legends Lounge/Drumaville Suite

£1,500

Executive Box 10 seater

£2,250pp

Executive Box 12 seater

£1,995pp

Executive Box 10 seater (centre line)

£2,650pp

Executive Box 25 seater (Box 48)

£2,000pp (shared box with individual tables)

Executive Box 25 seater (Box 7)

£2,000pp (shared box with individual tables)

Black Cats Bar

£775 (inc VAT)

All prices are subject to VAT unless otherwise shown *Prices will increase after this date

‘THE MATCH ROUTINE’

00 07

NE C ON CE SS

STADIUM PLAN

00 09

Executive Boxes

NW C ON CE SS

NER COR ION S S CE ON

FAMILY ZONE ACCESS TUNNEL

NOR TH W EST U PP ER C PREMIER CONCOURSE

SW C ON CE SS

Inner bowl seating locations are shown opposite:

WEST STAND

ER ORN NC O I

ACCESS TUNNEL

U39

Grill Package

SINGING END

SOUTH STAND

CARLING STAND

AWAY FANS CARLING UPPER STAND

Executive Club

U38

Business Lounge

L36

A member of our team would be delighted to discuss options with you further, simply call 0871 911 1555, email hospitality@safc.com or contact your account manager.

Heineken Lounge

Quinn’s Sports Bar

U37

Drumaville Suite

Legends Lounge

L35

So, whether it’s business or pleasure, the Stadium of Light offers the ultimate destination for a memorable match day.

Riverview Brasserie

Black Cats Bar

L34

James Herriot Suite

There are also a range of incentives for match to match customers, along with conferencing and events clients who place their business with the club.

SE CO NC ES S

EAST STAND

Enjoy the match from your executive padded seats on the halfway line, the private balcony of your executive box or one of our many stunning suites, bars and lounges – wherever you choose, you are guaranteed one of the best views in the house.

Our membership scheme offers great incentives and added value for you and your business. Become a silver, gold or platinum club member and you will receive complimentary match tickets for selected games during the new season. You will qualify for our silver membership package if your company spends £5,000 or more with us on hospitality in the 2016-17 season. Gold and platinum details available upon request.

ER ORN NC IO

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ER ORN NC IO

IT’S YOUR ASSOCIATION THAT COUNTS

‘THE PROFILE MOMENTS’ 10

IT’S YOUR ASSOCIATION THAT COUNTS

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ADVERTISING & MARKETING OPPORTUNITIES There are a wealth of advertising and marketing opportunities at the Stadium of Light to make your company name or brand stand out from the crowd. Whether it’s advertising in club publications, such as the award-winning matchday programme, Red and White, from only £500 + VAT, to pitchside TV or crowd-facing boards, there is something for everyone – and every budget. We can create a package tailored to your needs, aimed at increasing the profile of your business by combining matchday hospitality with advertising. When booking a combined package, discounts will be applied to the costs published above. Please ask your account manager for more details. To take advantage of our range of advertising opportunities please call 0871 911 1555 or email hospitality@safc.com. Additional details are also available at www.safc.com

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ADVERTISING / BRANDING Programme advert – Category A game

£950

Programme advert – Category B game

£750

Programme advert – Category C game

£500

LED Minutes

Prices available upon request

Legion of Light magazine full page advert

£1,500

TV perimeter board

£15,000

Non-TV perimeter board

£3,500

Crowd facing perimeter board – West Stand

£4,500

Crowd facing perimeter board – all other areas

£2,500

Further branding opportunities, including premium opportunities, are also available. Please ask for more details. All prices are subject to VAT unless otherwise stated.

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SPONSORSHIP OPPORTUNITITES

Our range of matchday sponsorship opportunities afford the unique combination of first-class hospitality, fine dining, exemplary service and the excitement of live football. Add to this the opportunity to have your brand message exposed to up to 49,000 fans as well as a huge TV audience and you have the ideal recipe for a perfect day.

‘THE OPPORTUNITY, DISCUSSING & CLOSING THE DEAL, SHARING MOMENTS WITH STAFF’

As match or team sponsor you can entertain 40 guests in the luxurious surroundings of our Montgomery Suite. Fully embrace the Stadium of Light experience with a pre-match tour of the home dressing room, group photographs on the pitch and the chance to meet former Sunderland greats including the 1973 legend himself, Jimmy Montgomery. Indulge your guests with a sumptuous four-course meal including wine and a complimentary bar and host service. Enjoy the match from your executive seat on the halfway line and top off a fantastic day with the ‘man of the match awards’, where the top performers of the day are honoured. Match ball sponsorship gives you the opportunity to take away a piece of history – the actual match ball from the game you attended.

Associate sponsorship is an accessible and affordable opportunity to entertain guests in style in our Montgomery Suite and receive profile for the day. Alternatively, if you would like to get up close and personal with one of your Sunderland heroes, then sponsoring a player’s kit for the whole season gives you that opportunity when your favourite Black Cats star presents you with his match-worn shirt, personally signed on matchday. All player sponsorship packages also enjoy company logo and profile on the Players’ Kit Sponsor’s page of the matchday programme and website. Give a child an unforgettable day with our mascot sponsorship and watch them walk out of the tunnel with their heroes, or why not sponsor the home team dressing room for a game? Our unrivalled range of sponsorship opportunities can also be tailored to meet your business needs. Call 0871 911 1555, email hospitality@safc.com or contact your account manager.

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BUSINESS PARTNERS

Our business partnership scheme is aimed at helping companies raise their profiles and maximise opportunities to align themselves with Sunderland AFC. Each business partnership is tailor-made between the club and partner to provide mutual benefit. To discuss how a business partnership could work for you and your company please call 0871 911 1555 or email hospitality@safc.com. We also have premium sponsorship and business development opportunities available. Please email claire.wilson@safc.com to discuss your options.

‘THE PARTNERSHIP’

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YOUR REWARDS SCHEME As a seasonal member at the Stadium of Light, you can enjoy access to the fantastic SAFC Rewards scheme, full of exclusive money-saving offers and great deals. This season we have added a number of new partners including: • Virgin Balloon Flights

• Pact Coffee

• Harvester Ryhope

• Adventure Valley

• Discounts in club retail stores during selected periods. • Discounts on events at the Stadium of Light - whether you’re planning a celebration, christening, anniversary, birthday party or private dinner, book it at the Stadium of Light and receive our latest offers.** • Monthly exclusive prize draws, including matchday hospitality, concert tickets and the chance to win your 2016-17 season card. • Savings on match tickets for family and friends.

• Others to follow

• Priority booking for concerts at the Stadium of Light.***

And you can still take advantage of our original offers, including:

• Exclusive offers and discounts at a range of hotels, restaurants, bars, leisure attractions and other partners.

• Wear On Our Way – an exclusive travel pass for Sunderland season card holders. Priced at just £30, it includes travel to and from home league and cup games from anywhere in Tyne and Wear*, up to three hours before and three hours after the match. To sign up or find out further details, simply log on to www.safc.com and download an application form. Alternatively, call 0191 551 5004 with your debit or credit card details. • Money-off vouchers for the stadium concourse kiosks and Fan Zone. • Discounts and special offers for the new Hilton Garden Inn Sunderland.

• Exclusive new additions for 2016-17. Further details on SAFC Rewards for 2016-17 will appear at www.safcrewards.com from 1 August, 2016. *valid on the Metro, train, ferry and most buses **subject to availability and minimum numbers ***subject to availability and promoter approval

‘THE CAPTAIN’

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SOL - NORTH EAST’S PREMIER BUSINESS, EVENTS & HOTEL SOLUTION Introducing SOL, the North East’s premier business, events and hotel solution. SOL brings together our outstanding venues, hotel and events management service to deliver the perfect solution to your business or event requirements. Our portfolio includes the magnificent Stadium of Light, National Glass Centre, Hilton Garden Inn and 1879 Events Management. Highlights include: • Catering capability for up to 1000 guests • Suitable and flexible to suit almost any type of event • Multiple venues • 141 bedroom Hilton Garden Inn on site accommodation • Off-site event management and catering services • Tailored packages • A dedicated account manager to coordinate all of your requirements

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Officially honoured at the Enjoy England Awards for Excellence as the North of England’s finest commercial tourism venue, the Stadium of Light, one of the largest conference, banqueting and event venues in the region, has built an enviable reputation as a market leader in the hospitality and events industry.

SOL packages can be tailored to your specific needs and with spaces that can cater for up to 1,000 guests, excellent transport links, 1,100 free car park spaces, superb food and beverage options together with a quality accommodation offer onsite and our off-site event management service, we have the solution for all occasions.

We can also host your event at the stunning National Glass Centre or manage and cater an event at a location of your choice with our awardwinning events management company 1879 Events Management.

A dedicated account manager will also be provided so that you have one point of contact to coordinate all of your requirements, with all elements on one invoice if required.

Whether its business meetings, conferences, dinners, exhibitions, social gatherings, weddings, party nights or other celebrations, our versatility allows us to provide the perfect solution for any event.

We look forward to supporting you on your journey to success. Please ask about the special offers and incentives currently available.

Add to this the exciting addition of the Hilton Garden Inn Hotel and you have the perfect solution for your business and event needs, with 141 bedrooms, a destination grill restaurant, private dining areas, meeting rooms and a 24-hour business centre.

BUSINESS

CONFERENCE MEETINGS DINNERS EXHIBITIONS

EVENTS

CELEBRATIONS CONCERTS WEDDINGS PARTIES OUTDOOR

HOTEL

ACCOMMODATION RESTAURANT MEETING ROOMS PACKAGES

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HILTON HOTEL, SUNDERLAND The world famous Hilton Group opens the brand new Hilton Garden Inn Sunderland in late April. The 141-bedroom hotel affords a whole host of opportunities for visitors and businesses alike, with each room offering complimentary Wi-Fi, individually controlled air conditioning, fridges and flat screen TV’s. The hotel also includes a feature bar, grill restaurant, meeting spaces and private dining areas, offering great value for business or leisure. The hotel’s ideal location, adjacent to the Stadium of Light, provides excellent opportunities for businesses to host showpiece events combined with the finest quality overnight accommodation. As well as supplementing functions at the adjacent stadium, the Hilton Garden Inn will boast its own dedicated conference and event facilities, including a 24-hour business centre and three private suites with space for up to 50 delegates.

For those looking for a different dining experience, the Hilton Garden Inn will also house a destination restaurant serving signature products, such as fine cuts of imported American beef, ribs and tenders, a range of chicken and seafood options and mouth-watering desserts. Open for breakfast, lunch and dinner, the eatery will be complemented by a separate bar offering premium lagers and draught beers, as well as an eclectic cocktail menu and extensive wine list; the perfect place for continued post match entertaining.

OPEN LATE APRIL 2016, AVAILABLE FOR SAFC V CHELSEA

For further information and to make a booking, please call 0191 551 5110 or email enquiries@hgisunderland.com. Accommodation packages for clients also available matchdays and weekends.

‘THE NEW SIGNING’

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CONCERTS AT THE SOL

World Class Acts, World Class Venue. Beyond football matches, the Stadium of Light carries the enviable reputation of being one of the best stadium music venues on the worldwide stage and has played host to some of the biggest global music and 2016 will be no different: Beyoncé, 28 June, 2016 Enjoy one of the summer’s biggest music shows, from the relaxed comfort of the Stadium of Light’s fantastic hospitality suites. As always, seasonal hospitality members receive priority booking access for concerts at the Stadium of Light (subject to the concert promoter’s approval).

THE FORMATION WORLD TOUR BEYONCÉ

TUESDAY 28 JUNE 2016 SUNDERLAND STADIUM OF LIGHT

General admission tickets sold out. Very limited concert hospitality packages remain, call 0871 911 1555 or email beyoncehosp@safc.com

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1879 EVENTS MANAGEMENT 1879 Events Management is an award-winning wholly owned all-inclusive event management company, and subsidiary of SOL, with a proven track record of working with regional, national and international event organisers, planners, promoters and performing artists.

Our vast team of dedicated staff, from catering and hospitality to facilities, stewarding and ticketing, offer a blue print in event management and 1879 Events will liaise directly with agencies, service providers and suppliers to ensure that your event is both safe and successful.

The company has established itself as a market leader in its specialised field and was recently awarded silver in the Operations Team of the Year category at the Stadium Events & Hospitality Awards, with the judging panel impressed with their ability to cater for all manner of guests.

1879’s dedicated Hospitality Academy provides the backbone of awardwinning chefs, duty managers and personal account managers and a mission to ensure every guest experiences the highest level of service and personal touch, no matter how big or small the event.

Companies and individuals can now harness this expertise and experience for their own event with the same standard wherever you are, whether it’s large or small or away from the Stadium of Light.

Whether it’s a dinner, wedding, celebration, concert, conference, outdoor event or day to day catering contracts, 1879 can cater for your needs. For more information on how we can make your event a success, speak to our dedicated sales team on 0871 911 1269, email enquiries@1879events.com or visit www.1879events.com.

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BUILDING A BETTER COMMUNITY WITH A STRONG FOUNDATION Give your backing to an organisation that is building a better future for the North East. Foundation of Light, the registered charity of Sunderland AFC, uses the power of football to help more than 40,000 every year across our fantastic region. The charity has won awards for its work with disabled youngsters, unemployed adults, families and those who have fallen out of mainstream education (amongst others) and continues to blaze a trail for its pioneering work with those in need. Financially and structurally independent of the football club, the Foundation needs to raise over £4million each year for its life-changing work.

To support the Foundation’s work: •Become part of the Foundation’s exclusive team of business supporters by signing up for Corporate Membership and receive some great benefits, or enquire about the Foundation’s award-winning Corporate Social Responsibility programmes. • Attend or take part in fantastic fundraising events including Fashion Strikes, Race Day, International Cycle Challenge and more. There are also limited sponsorship opportunities at these events allowing you to align your company with one of the region’s most loved brands. • Buy a ‘Grand in your Hand’ matchday lottery ticket at every home league game. Tickets are just £1 each and there’s £1,000 to be won at every draw! Contact info@foundationoflight.co.uk or call 0191 5515191 for more information about how your business could make a real difference to the lives of people in our region.

THANK YOU FOR YOUR VALUED SUPPORT CONTINUE YOUR ASSOCIATION IN 2016-17 SAFC.COM/HOSPITALITY 0871 911 1555 HOSPITALITY@SAFC.COM

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