Sunderland Association Football Club
Matchday Hospitality & Sponsorship 2016-17
Consectatio Excellentiae In Pursuit of Excellence
Matchday Hospitality & Sponsorship Season 2016-17
“The fans are so important at any club. We need to make sure that we know the Stadium of Light is somewhere that we fill with everybody right behind the team, with everyone working together to make us better.� David Moyes Sunderland AFC Manager
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Matchday Hospitality & Sponsorship Season 2016-17
Sunderland’s Stadium of Light is one of the most iconic sporting venues in the country, renowned as much for its award-winning hospitality as it is for its standing in the Premier League. Since its launch in 1997, the Stadium of Light has evolved from a sporting arena to an award-winning venue that affords the perfect combination of superb facilities, first-class service and top-flight football. With so much to offer, from private boxes with awe-inspiring views of the pitch, to stunning suites and relaxing bars, all complemented by the finest cuisine and service, matchdays at the Stadium of Light are something special. Whether you want to relax in the luxurious James Herriot Suite, sample the new Karbon Grill or soak up the lively, vibrant atmosphere of the Black Cats Bar and Quinn’s Sports Bar, the Stadium of Light has a matchday hospitality option to suit your needs. As well as our award-winning hospitality, there’s a range of sponsorship opportunities available, giving you and your business the chance to align yourselves with the most popular sporting league in the world and deliver your brand message to an audience of millions. So whether you’re joining us for business, pleasure, a special occasion or just a great day out, you can be sure that the Stadium of Light offers the ultimate destination for an unforgettable day of Premier League football. You can also combine your matchday package with a stay in the brand new Hilton Garden Inn Sunderland. Special seasonal client rates are available on request. Thank you for your valued support.
Gary Hutchinson Sunderland AFC Commercial Director 4
Matchday Hospitality & Sponsorship Season 2016-17
Fixtures
Premier League 2016-17 Fixtures August
September
October
November
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August 13 - Manchester City (Away) August 21 - Middlesbrough (Home) August 24 - (League Cup Rd 2) August 27 - Southampton (Away)
September 12 - Everton (Home) September 18 - Tottenham Hotspur (Away) September 21 - (League Cup Rd 3) September 24 - Crystal Palace (Home)
October 1 - West Bromwich Albion (Home) October 15 - Stoke City (Away) October 22 - West Ham United (Away) October 26 - (League Cup Rd 4) October 29 - Arsenal (Home)
November 5 - A.F.C. Bournemouth (Away) November 19 - Hull City (Home) November 26 - Liverpool (Away) November 30 - (League Cup Rd 5)
December
January
February
March
December 3 - Leicester City (Home) December 10 - Swansea City (Away) December 13 - Chelsea (Home) December 17 - Watford (Home) December 26 - Manchester United (Away) December 31 - Burnley (Away) January 2 - Liverpool (Home) January 7 - (Emirates F.A. Cup Rd 3) January 11 - (League Cup SF 1) January 14 - Stoke City (Home) January 21 - West Bromwich Albion (Away) January 25 - (League Cup SF 2) January 28 - (Emirates F.A. Cup Rd 4) January 31 - Tottenham Hotspur (Home) February 4 - Crystal Palace (Away) February 11 - Southampton (Home) February 18 - (Emirates F.A. Cup Rd 5) February 25 - Everton (Away) February 26 - (League Cup Final)
March 4 - Manchester City (Home) March 11 - Middlesbrough (Away) March 11 - (Emirates F.A. Cup Rd 6) March 18 - Burnley (Home)
April
May
April 1 - Watford (Away) April 4 - Leicester City (Away) April 8 - Manchester United (Home) April 15 - West Ham United (Home) April 22 - Arsenal (Away) April 22 - (Emirates F.A. Cup Rd SF) April 29 - A.F.C. Bournemouth (Home) May 6 - Hull City (Away) May 13 - Swansea City (Home) May 21 - Chelsea (Away) May 27 - (FA Cup Final)
Fixtures are subject to change.
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
Matchday Hospitality & Sponsorship Season 2015-16
Special rates available for clients
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Matchday Hospitality & Sponsorship Season 2016-17
Hilton Garden Inn Sunderland The world famous Hilton Group brings the brand new Hilton Garden Inn Sunderland, to the Stadium of Light. The 141-bedroom hotel affords a whole host of opportunities for visitors and businesses alike, with each room offering complimentary Wi-Fi, individually controlled air conditioning, fridges and flat screen TV’s. The hotel also includes a feature bar and grill restaurant, meeting spaces and private dining areas, offering great value for business or leisure. The hotel’s ideal location, adjacent to the Stadium of Light, provides excellent opportunities for businesses to host showpiece events combined with the finest quality overnight accommodation. As well as supplementing functions at the adjacent stadium, the Hilton Garden Inn boasts its own dedicated conference and event facilities, including a 24-hour business centre and three private suites with space for up to 50 delegates. For those looking for a different dining experience, the Hilton Garden Inn also houses a destination restaurant serving signature products, such as fine cuts of imported American beef, ribs and tenders, a range of chicken and seafood options and mouth-watering desserts. Open for breakfast, lunch and dinner, the eatery is complemented by a separate bar open until 11pm, offering premium lagers and draught beers, as well as an eclectic cocktail menu and extensive wine list; the perfect place for continued post-match entertaining in stylish surroundings. Open daily, seven days a week
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@ hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Sunderland Association Football Club
Matchday Hospitality Packages
Matchday Hospitality & Sponsorship Season 2016-17
Matchday hospitality packages at the Stadium of Light offer a unique experience and provide a perfect environment to relax and enjoy Premier League football. Our wide range of packages cater for all tastes and budgets. The packages provide you with fantastic surroundings to host your guests, outstanding catering and exciting pre-match build-up before enjoying the action on the pitch from the best seats in the house. Matchday hospitality can be purchased on a match to match, or seasonal basis. As well as guaranteeing your seat at every match to see some of the world’s best players take to the field, seasonal packages provide you with a range of additional benefits: • All home cup games are included in your package • Priority for away game tickets • Priority for cup competition tickets • Priority booking for concerts and other major key events • Special rates at the Hilton Garden Inn Sunderland for seasonal hospitality clients* • Access to priority members club which has a number of exclusive benefits** • Invitations to our 2016-17 networking events programme Ask your account manager for details of any of the above. We look forward to welcoming you to the Stadium of Light. *Subject to availability **Minimum spend of £5000 plus VAT to enter members club
A relaxed, casual style that is perfect for business, friends or family entertaining
Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality Packages
New for 2016-17 the Hilton Hotel and all new Karbon Grill Matchday hospitality at the Stadium of Light is even bigger for the 2016-17 season, with the brand new Hilton Garden Inn Sunderland. The hotel, located adjacent to the stadium, provides and alternative package allowing fans to relax in the modern, stylish surroundings of the hotel restaurant, with some of the best seats in the house, for the game. The Pan American grill themed hospitality packages, guests can expect to enjoy fine cuts of imported American beef, ribs and tenders, a range of chicken and seafood options and mouth-watering desserts, before taking a short stroll across to the stadium to watch the game. Package includes: • Meet & Greet plus pre-match Q&A with club legends • Drinks reception and canapés • Three-course Pan American gourmet buffet and coffee • Centre line west stand match seats • Half-time executive bar access in stadium • On-site parking • Full-time bar access, with savouries, in the hotel • Karbon Bar open until late
Prompt booking advised as limited availability per game
Prices - £2,450 + VAT for the whole season (includes all home cup games) From £145 + VAT for individual games To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@ hgisunderland.com 13
Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality Packages
James Herriot Suite The James Herriot Suite is our finest suite, offering unrivalled luxury and the attention to detail to make your matchday at the Stadium of Light a truly memorable experience. With some of the finest cuisine and service on offer from our award-winning staff, what better way to enjoy your matchday than in the James Herriot Suite. Enjoy a lavish four-course gourmet meal, buffet style service and an exclusive complimentary bar, before taking to your padded seat in the Directors Box, which boasts views that put you at the heart of the action. At half-time you will be provided with tea, coffee and mini cakes all served by your host service, with refreshments and savouries at full-time. Reserved car parking and a matchday programme are also included with our compliments. Dress code: collar and tie (no denim or trainers).
Prices - ÂŁ4,100 + VAT for the whole season (includes all home cup games) From ÂŁ220 + VAT per individual game
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2015-16
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Matchday Hospitality Packages
Matchday Hospitality & Sponsorship Season 2016-17
Riverview Brasserie The modern and stylish Riverview Brasserie provides a contemporary matchday experience that is sure to impress. On arrival you will be welcomed with a drinks reception from our dedicated and award-winning staff that will make sure your day is one to remember. As the countdown begins to kick-off you can enjoy a pre-match tour of the dressing room to get you into the spirit of the day. This will be closely followed by a four-course a la carte meal, with a complimentary glass of wine, providing the perfect dining experience. Private bar facilities are also included in the package, with your personal host on hand to ensure your matchday experience is simply perfect. As kick-off approaches you will be escorted to your padded seat in the Directors Box, which includes the best views in the house to enjoy the beautiful game. Tea, coffee and mini cakes are served at half-time, with refreshments and savouries available at full-time. Included in the package are reserved car parking and a complimentary matchday programme. The Riverview Brasserie provides the perfect package for entertaining any size of party from two to ten or more. Dress code: collar and tie (no denim or trainers).
Prices - ÂŁ3,100 + VAT for the whole season (includes all home cup games) From ÂŁ170 + VAT for individual games To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@ hgisunderland.com
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Very limited boxes remain for seasonal bookings
Matchday Hospitality Packages
Matchday Hospitality & Sponsorship Season 2016-17
Executive Boxes For matchdays with that special touch, an executive box at the Stadium of Light offers privacy and exclusivity, providing a unique matchday experience. Our executive boxes afford you the opportunity to be at the heart of the action with your very own private balcony, offering stunning views across the pitch. On matchdays you and your guests will be treated to a delicious three-course meal (menus vary match to match), complemented by the personal touch of our dedicated host service. You will also have access to the Magic Moments bar, both pre-match and post-match, where you are sure to find a beverage to suit your taste. Tea and coffee will be served at half time, with post-match nibbles including cheese and biscuits also on offer. The executive box package can accommodate up to 10, 12 or 25 guests and with complimentary use of your box on non-matchdays, you are sure to be impressed by the space available which is ideal for presentations and breakouts from large meetings. As part of the package you will also receive reserved car parking and complimentary matchday programmes. Reserve an executive box for the season and your company will receive a prominent branding panel in front of your balcony, plus the chance to decorate your box in your corporate colours (additional cost). You can also display company pictures and branding. Dress code: smart casual. from ÂŁ25,000 + VAT for the whole season (includes all home cup games and use on non- matchdays for meetings and events, subject to availability). Each box, when taken seasonally, gains you access to our exclusive platinum members club. From ÂŁ110 + VAT per person per game (subject to availability, limited availability for match to match use as seasonal clients take priority)
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com 19
Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality Packages
The Montgomery Suite Be at the heart of the matchday action in The Montgomery Suite. With guest appearances from former Sunderland greats and the post-game ‘Man of the Match’ awards, you are sure to feel at the centre of the ultimate matchday experience. Mingle with club legends, including as Jimmy Montgomery and Kevin Ball, soak up the busy and bustling atmosphere and enjoy The Montgomery Suite’s first-class service and unrivalled hospitality, providing you and your guests with an environment perfect for both business and pleasure. Enjoy a behind-the-scenes tour of the dressing room before indulging in a sumptuous three-course meal. Watch the match from your padded seat on the halfway line and at half-time enjoy the private bar facilities and complimentary tea and coffee available. Once the final whistle has blown, vote for the day’s best performer in the ‘Man of the Match’ awards, refreshments and savouries will also be served. Reserved car parking for each table of four and a matchday programme for all guests completes this fantastic package. All on the day sponsor packages are located in this suite. Dress code: collar and jacket required, tie optional (no denim or trainers).
Prices - £2,800 + VAT for the whole season Prices from £145 + VAT per person for individual games (tables of 10 or less may be shared)
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality Packages
Matchday Hospitality & Sponsorship Season 2016-17
The Business Lounge The Business Lounge offers a special matchday experience for any guest, with spectacular vantage points and the perfect mix of sumptuous cuisine and service that’s sure to impress. The contemporary surroundings and relaxed atmosphere of this informal lounge will make your matchday a day to remember, with a drinks reception on arrival and tapas canapés, all served by our dedicated staff. To get into the matchday spirit why not enjoy a complimentary pre-match tour of the dressing room, before indulging in a luxury three-course gourmet buffet. You will also receive a matchday programme to give you all the insight you need before heading to your prime centre line west stand seats to watch the match. Tea, coffee and mini cakes will be served at half-time with refreshments and savouries available at full-time. Following final whistle, the post-game ‘Man of the Match’ awards will take place. Dress code: collar required, jacket and tie optional.
Prices - £2,450 + VAT for the whole season (includes all home cup games) From £145 + VAT for individual games
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality Packages
Quinn’s Sports Bar This bustling and lively bar is a must for any football fan. Here you will find the passion and pride that accompanies a great matchday experience at the Stadium of Light. This informal yet vibrant environment is festooned with football memorabilia to give you a real sense of the club’s proud history and heritage, notably so as Quinn’s Sports Bar pays homage to one of the club’s all-time heroes, Niall Quinn. Before kick-off you will receive a complimentary hot dish of the day carvery or fork buffet, you will also find an alternative menu featuring a range of food to purchase. A matchday programme is also included in the package to offer you an insight into the day’s game. As kick-off approaches you will take to your executive padded seat on the halfway line to watch all the action. Dress code: smart casual, trainers are permitted
Prices - £1,600 inc VAT for the whole season (includes all home cup games) From £85 inc VAT for individual games
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality Packages
Black Cats Bar Wear your red and white shirt with pride in this informal and busy bar which includes great views of the pitch, running the full length of the Carling Stand. Watch the excitement build as the player’s warm up before the game and enjoy a drink and pre-match bite to eat with the chef’s complimentary hot dish of the day. Before you take to your executive padded seat at the front of the Carling Stand, you will receive a matchday programme, featuring all the information you need prior to kick-off. Throughout the day an additional range of food is available to purchase should you feel peckish. The Black Cats Bar provides the perfect entry to matchday hospitality at an affordable price. Dress code: no dress code.
Prices - £805 inc VAT for the whole season (does not include cup games, however seasonal customers can buy standard tickets for cup games and apply for complimentary access to the bar) From £50 inc VAT for individual game
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Sunderland Association Football Club
Sponsorship and Company Profiling
Matchday Hospitality & Sponsorship Season 2016-17
We recognise that all of our partners have different requirements. Our dedicated team will work closely with you to create a package tailored to suit your needs. We have a variety of sponsorship opportunities available on both a match to match basis and as a partner throughout the season. From matchday programme to full match or team sponsorship, we can create the perfect package for you. As an established Premier League football club we provide regional, national and international exposure for your brand, as well as some of the best hospitality packages and added benefits in world football.
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Match Sponsor Entertain 40 guests in the luxurious surroundings of The Montgomery Suite with our prestigious match sponsorship package. Mingle with former Sunderland greats and members of the current squad, while sampling the very best of what the Stadium of Light has to offer. Our match sponsorship package includes: • Drinks reception and canapés on arrival • Pre-match tour of the dressing room • Group photograph of you and your guests in the centre circle of the pitch • Photograph with members of the first team squad (subject to availability) • Four-course meal, including wine and coffee • Complimentary bar and host service • Half-time refreshments and savouries • Prime west stand seats • Post-game ‘Man of the Match’ awards • Reserved car parking and complimentary matchday programmes • A gift for all guests, along with a special company gift
• Two west stand crowd-facing perimeter advertising boards • Full-page programme advert and your logo on the stadium screens and TVs to over 43,000 crowd • The chance to nominate one lucky youngster as a matchday mascot (children must be aged between 6 and 11 years old) • Visit from a member of the board of directors and club ambassador, Jimmy Montgomery • Matchday announcement to crowd of sponsorship to crowd Dress code: collar and jacket required, tie optional (no denim or trainers)
Prices - from £8,000 + VAT per game (for 40 guests)
• Autographed football
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Sponsorship and Company Profiling
Matchday Hospitality & Sponsorship Season 2016-17
Team Sponsor Entertain 40 or more guests in the Montgomery Suite for what is sure to be a day to remember. Mingle with former Sunderland greats and members of the current squad, while sampling the very best of what the Stadium of Light has to offer. Our team sponsorship package includes: • Drinks reception and canapés on arrival • Pre-match tour of the dressing room • A photograph of you and your guests in the centre circle of the pitch • Photograph with members of the first team squad (subject to availability) • Four-course meal, including wine and coffee • Complimentary bar and host service • Half-time refreshments and savouries • Prime west stand seats • Post-game ‘Man of the Match’ awards • Reserved car parking and complimentary matchday programmes • A gift for all guests, along with a special company gift
• Two west stand crowd-facing perimeter advertising boards • Your logo on the stadium screens and TVs to over 43,000 crowd • The chance to nominate one lucky youngster as a matchday mascot (children must be aged between 6 and 11 years old) • Visit from a member of the board of directors and club ambassador Jimmy Montgomery • Matchday announcement to crowd of sponsorship to crowd Dress code: collar and jacket required, tie optional (no denim or trainers)
Prices - from £10,000 + VAT per game (a minimum of 40 guests required)
• Autographed football • A double page full colour advert in our matchday programme or two single full page adverts
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com 33
Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Dressing Room Sponsor This distinctive package gives you the opportunity to entertain a party of 20 guests in The Montgomery Suite and be at the heart of the action. Our Dressing Room Sponsor package includes: • Drinks reception and canapés on arrival • Pre-match tour of the dressing room including group photograph • Three-course meal, including wine and coffee • Host service • Half-time refreshments and cakes • Full-time refreshments and savouries • Prime west stand seats
• Reserved car parking and matchday programmes • A gift for all guests, along with a special company gift • Your company logo to appear in the matchday programme,home dressing room and on the stadium screens to over 43,000 crowd per game • Matchday announcement to the crowd of your sponsorship to the crowd Dress code: collar and jacket required, tie optional (no denim or trainers)
• Post-game ‘Man of the Match’ awards Prices - from £3,000 + VAT per game (for 20 guests)
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Associate Sponsor Becoming an Associate Sponsor provides the opportunity to entertain 10 guests in style, in the Montgomery Suite. Our Associate Sponsor package includes:
• A gift for all guests
• Drinks reception on arrival
• An autographed football for your company (tables of 10 or more)
• Pre-match tour of the dressing room • Three-course meal, including wine and coffee • Host service • Half-time refreshments and cakes • Full-time refreshments and savouries
• Your company logo to appear in the matchday programme and on stadium screens, an excellent branding opportunity to over 43,000 people per game Dress code: collar and jacket required, tie optional (no denim or trainers)
• Prime west stand seats • Post-game ‘Man of the Match’ awards • Reserved car parking and complimentary match programmes
Prices - From £1,450 + VAT per match (ten or more guests)
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Sponsorship and Company Profiling
Matchday Hospitality & Sponsorship Season 2016-17
Man Of The Match Sponsor Enjoy fantastic hospitality and be at the heart of the action as you present the day’s top performer with the ‘Man of the Match’ award. Our Man of the Match sponsor package includes: • Drinks reception on arrival • Pre-match tour of the dressing room • Three-course meal, including wine and coffee • Host service • Half-time refreshments and cakes • Full-time refreshments and savouries
• Gift for all guests • Your company logo to appear in the matchday programme and on stadium screens, an excellent branding opportunity to over 43,000 people per game • Photograph of Man of the Match presentation to appear in next game’s programme Dress code: collar and tie required, tie optional (no denim or trainers)
• Prime west stand seats • Post-game ‘Man of the Match’ awards, where you present the day’s top performer with his award
Prices - From £1,400 + VAT per match (for six guests)
• Reserved car parking and matchday programmes
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Match Programme Sponsor A cost-effective way of using football to raise your company’s profile - while enjoying our fantastic hospitality too. Our Match Programme Sponsor package includes: • Drinks reception on arrival • Pre-match tour of the dressing room • Three-course meal, including wine and coffee • Host service
• Matchday programmes • Gift for all guests • Your company logo to appear on the stadium screens to over 43,000 crowd per game and in the match programme for the game you are sponsoring Dress code: collar and jacket required, tie optional (no denim or trainers)
• Half-time refreshments and cakes • Full-time refreshments and savouries • Prime west stand seats
Prices - from £1,300 + VAT per match (for six people)
• Post-game ‘Man of the Match’ awards
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Sponsorship and Company Profiling
Matchday Hospitality & Sponsorship Season 2016-17
Match Ball Sponsor The Match Ball sponsorship offers a fantastic option that’s sure to impress you and your guests, along with the unique gift of the day’s actual match ball. Our Match Ball Sponsor package includes: • Drinks reception on arrival • Pre-match tour of the dressing room • Three-course meal, including wine and coffee • Host service • Half-time refreshments and cakes • Full-time refreshments and savouries • Prime west stand seats
• Gift for all guests, plus a signed match ball presented to the host • Your company logo to appear on the stadium screens to over 43,000 crowd per game and in the match programme for the game you are sponsoring Dress code: collar and jacket required, tie optional (no denim or trainers)
Prices - from £1,100 + VAT per match (for six people)
• Post-game ‘Man of the Match’ awards • Matchday programmes
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Legends Sponsor Package Our Legends Sponsor package includes: • Private table for six in the James Herriot Suite • Meet & Greet with club legends • Company logo in the Matchday Programme • Company logo on jumbo screens pre match • Full page advert in the matchday programme • Exclusive Sunderland AFC gift for each guest • Pitch-side photograph pre-match with club legends
• Presented with your pitch-side photograph framed on the day • Champagne on arrival • Complimentary bar facilities with table service (house beers, wines & soft drinks) • Four-course gourmet buffet served two hours prior to kick-off • Directors’ box seating • Half-time & full-time refreshments • On-site parking
Prices - from £1,500 + VAT
Business Lounge Champagne Package Our Business Lounge Champagne package is available for 10 guests includes: • Champagne & canapés on arrival • Pre-match tour of the dressing rooms • Luxury three-course gourmet buffet, • Host service • Prime west stand seat • Half-time refreshments and cakes • Full-time refreshments and savouries
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• Post-game ‘Man of the Match awards’ (nominate a guest to present the Man of the Match) • Group photograph from professional photographer, presented on the day • Reserved car-parking • Matchday programme for all guests
Prices - from £1450 + VAT
Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Company Profiling
Player’s Kit Sponsor Sponsoring a player’s kit gives you the opportunity to meet your Sunderland hero face to face and experience some of the finest hospitality in top flight football, with some fantastic company profiling. Choose your game (subject to availability) and your favourite star will present you with a shirt, personally signed.
• Gift for all guests
Our Player’s Kit Sponsor package includes:
• Your company logo to appear on the profile section of safc.com, on the stadium screens and in the matchday programme for the full season.
• Drinks reception on arrival • Pre-match tour of the dressing room • Three-course meal and coffee • Host service • Half-time refreshments and cakes • Full-time refreshments and savouries • Prime west stand seats
• Autographed player’s shirt presented by your sponsored player
Dress code: collar and jacket required, tie optional (no denim or trainers)
Prices - from £1,600 + VAT (including hospitality for six people for a game of your choice, subject to availability)
• Match programmes
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com 46
Limited Players available for Player’s Kit Sponsor
Matchday Hospitality & Sponsorship Season 2016-17
Sunderland Association Football Club
Advertising and Branding
Matchday Hospitality & Sponsorship Season 2016-17
Broadcast in 643 million homes across 211 territories, with over 185,000 hours of coverage per week and a cumulative audience of 4.2 billion, advertising with a Premier League football club is guaranteed to get your brand noticed. With average home attendances of over 43,000 per match and a global audience of millions, we will work with you to make sure you get a return on your investment. The Stadium of Light offers a wide range of advertising and branding opportunities, each positioned to maximise the exposure you receive. We will work with you to identify your objectives and advise on the best packages to achieve the results you require. We can tailor advertising and hospitality packages together to give you the perfect profile.
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
Matchday Hospitality & Sponsorship Season 2016-17
Advertising and Branding
Matchday Advertising There is a wealth of advertising and marketing opportunities available at the Stadium of Light to make your company name or brand stand out from the crowd. With a cumulative global audience in excess of 4.2 billion, no other sports platform gives you and your business the breadth of coverage that the Premier League affords. Whether it’s advertising in club publications such as the award-winning matchday programme, pitchside TV or crowd-facing boards and LEDs or the stadium screens and TVs, we can help you create a lasting impression of your company or brand to existing and prospective customers.
To explore the range of advertising opportunities available to you and your company, call 0871 911 1555 or email hospitality@safc.com
In-Stadium Advertising The Stadium of Light is one of the country’s biggest and best sporting arenas and with millions of domestic and international TV viewers watching in over 200 countries and an average league attendance of over 43,000, your brand can be exposed to a national and global audience. Your company name can stand out from the crowd with a range of branding opportunities such as pitchside boards, stadium screens and TVs and innovative LED screen technology from marketleading experts Lagadere Sports. Crowd-facing advertising options are available on all stands and LED advertising runs along the Carling Stand, East and South Stands, offering the very latest in high-impact, moving imagery.
To explore our tailored packages of in-stadium advertising opportunities available to you and your company, contact Clare Wilson on call 0871 911 1221 or email clare.wilson@safc.com
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Advertising and Branding
Matchday Hospitality & Sponsorship Season 2016-17
Sponsorship and Branding Higher level sponsorship opportunities are also available, as well as our Business Partnerships scheme – an innovative business concept aimed at helping your company to raise its profile and maximise opportunities to align your brand with the world’s most exciting and admired sporting league. By committing to Sunderland AFC’s Business Partnership, your company can utilise club assets such as matchday hospitality, advertising and branding opportunities, company events and training at our unique venue, along with business to business networking events to boost brand awareness and market profile in an increasingly challenging economic climate. Each business partnership is tailor-made between the club and partner to provide mutual benefit. Membership of this executive club will also give you behind the scenes access, priority on a range of club products, access and rights to key club assets and invitations to exclusive club events, along with your own personalised inventory.
To discuss Business Partnerships and other high level sponsorship opportunities, contact Clare Wilson on call 0871 911 1221 or email clare.wilson@safc.com
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Matchday Hospitality & Sponsorship Season 2016-17
Matchday Hospitality & Sponsorship Season 2016-17
Sunderland Association Football Club
Beyond Football
Matchday Hospitality & Sponsorship Season 2016-17
Beyond Football
Conference, Events and 1879 Events Management The space at the Stadium of Light is extensive and the perfect backdrop for large scale conferences, exhibitions, banquets, dinners, meetings, training days, private parties and weddings. Indoor or outdoor, one-to-one or a large scale national conference for over 1,000 guests, the stadium can be as wonderfully intimate or as grand as you want it to be, without losing that all important attention to detail. We excel with those finer details – the small things that can really add value. A full audiovisual service, complimentary internet access, office facilities and a wide range of first-class food and beverages are just some of the options available as we support you on your journey to success. Each of our well-designed range of suites offers the ultimate in versatility. From reception networking, theatre, classroom, cabaret, boardroom and banqueting style, ranging from Executive Boxes at 16m² to the Black Cats Bar at 620 m². We can accommodate up to 1,000 guests in one individual suite, with the ability to interlink all space. Our first floor alone has a staggering 1,459 m² available to you. Whatever your requirements, or your vision, we can adjust to fit them perfectly. If you would prefer to hold your event at a location of your choice why not let our events management company, 1879, take care of it for you. 56
1879 Events Management is an innovative, all-inclusive event management company. With a proven track record of working with regional, national and international event organisers, planners, promoters and performing artists, it has established itself as a market leader in this specialised field. Companies and individuals can now harness this expertise and experience for their own events. You can expect the same standard wherever you are, whether large or small or away from the Stadium of Light, through 1879 Events Management. Our vast team of dedicated staff, from catering and hospitality to facilities, stewarding and ticketing, offer a blue print in event management and 1879 Events will liaise directly with agencies, service providers and suppliers to ensure that your event is both safe and successful. Whether it’s a dinner, wedding, celebration, concert, conference, outdoor event or day to day catering contracts, 1879 can cater for your needs. For more information on how we can make your event a success, speak to our dedicated sales team on 0871 911 1555, email enquiries@1879events.com or visit www.1879events.com
Beyond Football
Matchday Hospitality & Sponsorship Season 2016-17
Concerts Having hosted a number of the world’s top perfomers the Stadium of Light has established itself as one of the UK’s leading concert venues. Over recent years acts such as Coldplay, Oasis, Rihanna, One Direction, Bruce Springsteen, Take That, Foo Fighters, have graced the stage with Beyoncé opening her European tour in June 2016. Thousands of people have enjoyed the concerts from the comfort of the Stadium of Light’s fantastic hospitality suites. From informal, relaxed options through to our top suites offering the best in luxury hospitality, there’s something for every taste and budget. Concerts are announced throughout the year, with packages developed to suit the type of act and the requirements of our guests. From informal bars to executive boxes and all inclusive packages, we have something to suit all tastes.
Join us in one of our hospitality suites for an outstanding concert experience that you won’t forget.
To find out about concerts at the Stadium of Light visit www.safcconcerts.com Seasonal members receive priority to all concerts, subject to promoter approval.
To book a hospitality package: 0871 911 1555, hospitality@safc.com To book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, enquiries@hgisunderland.com
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Matchday Hospitality & Sponsorship Season 2016-17
Beyond Football
Foundation of Light Foundation of Light is the registered charity of Sunderland AFC which uses the power of football and the SAFC brand to involve the local community in activities that improve their lives. It is recognised nationally and internationally as a leader in its field, pioneering a way of working that has been emulated globally, with results that regularly top league tables. The wards in which the charity operate are amongst the most deprived in the UK and its work aims to address this by focusing on challenges in four specific areas: education; health and wellbeing; sport and play; and world of work (employability). There is no other Football Charity that delivers such a broad range of programmes. In 2015 Foundation staff involved, educated and inspired more than 36,000 across the North East, working with those as young as 18 months old up to grandparents. Financially independent of the football club the organisation relies on fundraising for 90% of project costs. Get involved with the Foundation through: Corporate Membership and Innovation Partnership From just £250 (+VAT) Corporate Membership grants you access to exclusive Foundation of Light events attended by Sunderland AFC key figures and the Sunderland AFC first team. Innovation Partners gain access to this and much more which driving the development of the Foundation’s pioneering work.
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Charity Partnership and Corporate Social Responsibility Demonstrate your commitment to the local community by backing one of the Foundation of Light’s award winning programmes or let the Foundation help deliver your CSR strategy. Partners can; sponsor programmes in line with their business values; fundraise in partnership supported by the Foundation; access bespoke Sunderland AFC team-building experiences and fun days; and much more. Sponsored Events Get your business and employees involved in high profile Foundation events throughout the year such as the International Cycle Challenge, picturesque Lambton 10K Run and the Fashion Strikes catwalk extravaganza. Events also offer a high return on investment for brand visibility and sponsors gain access to exclusive events packages. For further information about getting involved contact 0191 551 5153 or email info @foundationoflight.co.uk, like us at facebook.com/SAFCFoL, or follow us on twitter @SAFCFol.
Matchday Hospitality & Sponsorship Season 2016-17
Beyond Football
Contact us Please contact us for information or to arrange a personal meeting with one of our account managers at the Stadium of Light or your workplace. Sunderland Association Football Club Stadium of Light Sunderland SR5 1SU www.safc.com
1879 Events Management T 0871 911 1269 F 0191 551 5104 E enquiries@1879events.com
Matchday & Concert Hospitality, Advertising & Sponsorship T 0871 911 1555 F 0191 551 5104 E hospitality@safc.com
Higher Level Sponsorship and Partnerships Clare Wilson T 0871 911 1221 E clare.wilson@safc.com
Alternatively book your matchday hospitality through SAFC Legend and Global Club Ambassador Jimmy Montgomery E jimmy.montgomery@safc.com
Conference, Banqueting and Events T 0871 911 1555 F 0191 551 5104 E conf&banq@safc.com
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Hotel Accommodation and non matchday Karbon Grill Hilton Garden Inn Sunderland T 0191 500 9494 E enquiries@hgisunderland.com Karbon Grill T 0191 349 8500 E karbongrill@hgisunderland.com
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