Marketing Plan TABLE OF CONTENTS Overview .......................................................4 Sales Goals ...................................................... 4
Competitive Advantages .............................. 18 Barriers to Entry ........................................... 18
Contact Types ................................................. 4
Product Description ..................................... 18
Sales Funnel & Sales Goals ............................. 4
Overview ...................................................... 18
Timeline .......................................................... 4
Problems, Causes, Solutions & Benefits ...... 18
Budget ............................................................ 4
Mission, Vision, Core Values & Purpose ........ 18
Marketing Team ............................................. 4
Core Values .................................................. 18
Market Analysis .............................................4
Core Purpose ................................................ 18
Market Segmentation .................................... 5
Mission Statement ....................................... 19
Market Trends & Growth Patterns................. 7
SWOT Analysis ............................................. 19 Branding ...................................................... 20
Market Size and Potential .............................. 7
Current Client Profile ................................... 20
Industry Analysis............................................7 Ideal Client Profile ........................................ 23 Industry Overview .......................................... 7 Core Message ............................................... 23 Industry Participants ...................................... 8
Competitive Analysis.................................... 12
Distribution Channels ................................... 23 Pricing Strategy ............................................ 23 Customer Service Plan.................................. 23 Marketing Strategies .................................... 23
Competitive Overview .................................. 12
Current Marketing Programs ....................... 23
Market Share Analysis .................................. 12
Marketing Strategy Timeline........................ 23
Direct Competitors ....................................... 13
Future Marketing Strategies ........................ 24
Industry Trends & Growth ............................ 12
Indirect Competitors .................................... 16 Copyright Š 2010, Tyler W. Jensen. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. www.thestartupgarage.com