Symbiosis One-Page Business Plan

Page 1

The Symbiosis mission is to improve CRM adoption rates for businesses, increase sales volume and frequency, gain customer loyalty and decrease customer service and sales costs by providing

a user-friendly, innovative & powerful CRM system.

SYMBIOSIS

O n e - pa g e B u s i n ess P la n

The Company Walnut Creek, CA

CRM, Gamified.

Bill Johnson

Symbiosis is an innovative, interactive CRM that combines gamification features and social media integration to drive user adoption and customer loyalt y.

Founder & CEO

Loya lt y p rog ram app l ication to engage custome r s and refe r ra l pa r tne r s

Socia l med ia, ema i l, phone and mob i l e app i nteg ration

Founder & CTO

Jennifer Thomas CMO

Cus tom i zab l e actions, rewa rds, l evel s and bages makes the p l at fo r m app l icab l e to any i ndus t r y State - of-the - a r t CRM (contact and activit y management, sa l es fun nel s, f i nancia l ana l y tics, repo r ti ng, etc)

Online Marketing

T V Commercials

Ta rantu l a gam if ication too l s to i ncrease use r adoption

Seminars

John Bryant

Sponsorships

Marketing Strategy

The Product

Website SEO & PPC Social Media Emai l

Distribution Channels

Pr int Ads in Ta rgeted Business Publ ications

Acheivements to-Date I nco r po rated the Com pany

Website Store

Di rect Selling

Sales Agents Partnering Resellers

CFO

Acq ui red $ 5 0 K i n s ta r t- up capita l

Financial Summary Year 2

Year 3

Year 4

Year 5

1,025,000

3,181,250

9,914,063

20,928,125

Direct Sales

31,126

434,918

2, 097,088

4,676,226

8,397,830

22,500

223,219

712,443

1,678,817

3,014,913

253,626

3,433,138

9,203,156

22,432,941

44,793,857

COGS

175,615

1,856,279

4,436,261

10,372,696

20,008,118

OPEX

323,658

1,556,723

3,823,396

9,280,557

13,505,902

($246,880)

($175,601)

$508,910

$1,565,064

$9,306,740

PROFIT

to reach the projected Year 1 Milestones

Competitive price Diligent customer service

The CompeTition

Small businesses in the US and their wage and salar y workers in the fields of: Manufacturing

Connection generator Tarantula gamification platform

Retail&Wholesale

Effective loyalty program Free trial and effective upsell strategy Experienced management team

Biz Automation

CRM Tools & Applications

CRM Gamified Zurmo

small businesses

wage and salary sales workers

SYMBIOSIS

North America is currently the largest CRM market, reaching

$10 billion

Gamification Features

in sales for 2012.

Small Business Web Microsoft Dynamics

27.9 million 13+ million

The most likely exit for Symbiosis will come from an acquisition by a major player or such as Salesforce, Oracle and Dynamics CRM once the Company reaches 500,000+ company clients.

CRM I ndus try

USER FRIENDLY

Salesforce

Utilities

$477K operating expenses such as sales, marketing and personnel expenses

The Industry

MindBody Online

Education

$73K startup expenses (furniture, improvements & organizational expenses)

Bui l d fu l l team of pe r son nel i ncl ud i ng l ead eng i nee r s, sa l es and cus tome r se r vices rep resentatives and sa l es and ma r keti ng manage r s

Tarantula

The Market

$150K completing the alpha CRM technology platform

O bta i n ma r ket va l idation w ith 12,0 0 0 month l y website vi sito r s, ove r 2, 5 0 0 active seats and ove r 24 resel l e r accounts

Cut ti ng E dge Pl atfor m

Easy to use

in seed funding

D evel op, l a unch and tes t beta p l at fo r m fo l l owed by of f icia l l a unch

Exit

Utilizing Cloud-based Technology

Year 1

200,000

Partner Sales TOTAL SALES

$600,000

Acq ui red techno l ogy patents and copy r ig hts

Michael Russman

Online Sales

We Need

A s semb l ed key management team

Zoho

Wave Access

SAAS Industry

Oracle Functional

$22.1 billion in sales by 2015.


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