Sophisticated style in stone

Flooring retailers have every reason to celebrate the continuing success of wood decors and the undiminished appetite for all things herringbone and parquet which has driven LVT so strongly in the last five years.

But there’s also a distinct trend among discerning consumers to consider stone designs to make more of a statement and achieve uniquely blended styles in their homes. Manufacturers have duly responded with creativity and innovation, with increasingly sophisticated portfolios in stone, slate, concrete and ceramic options. One of the market’s leaders, Karndean Designflooring is seeing consumer trends evolve. “Stone luxury vinyl flooring is a popular and timeless choice. Whether it be in a period home or rustic farmhouse, they bring warmth and texture to a room. That being said, stone can be just as at home in modern living spaces, adding charm and character to any home style,” says Stella Coyle, national retail sales manager of Karndean Designflooring.

“Whereas stone has most commonly been used in kitchens and bathrooms, they are now being used more frequently in other areas of the home including hallways, living rooms and bedrooms,” she says. “Opting for tiles can lend texture and depth to any space, and give the home a sense of age or modern twist.

Four Breccia marbles feature the natural stone’s characteristic embedded fragments in a new large 18" x 36" tile which amply highlights the natural variation of the product. The Milanese Slate is a contemporary Italian charcoal slate with subtle variation to offer a clean finish with slight flecks of tonal colour to add depth and interest. With a smooth texture, Milanese Slate will work perfectly with an industrial or modern interior scheme.

UK manufacturer, distributor and supplier, Furlong Flooring is dedicated to providing its customers with the latest advancements in LVT flooring that are not only diverse and easy to maintain but also costeffective and visually stunning.

The demand for LVT flooring in stone, ceramic, slate and concrete designs has risen among retailers looking to keep up with consumer trends and Furlong Floorings LVT collection boasts contemporary designs and quality construction for any price point while offering a vast selection of wood and stone styles to suit any design preference.

The latest update to the company’s all-time favourite Van Gogh collection has seen them introduce 15 new stones in a range of gluedown and rigid core formats and new 18” x 36” tile size.

Introducing stone designs into the range for the first time, Karndean has created a collection of iconic marble, slate and terracotta designs in cool tones, from the off-white colouring and natural variation of Bianco Breccia Marble to the clean charcoal hues of Milanese Slate.

“We recognise that it can be challenging for brands and products to stand out and capture customers’ attention in competitive retail environments. That’s why we are extending our support to retailers by providing attractive and user-friendly POS to help you drive sales,” says Ian Collacott, Furlong Flooring’s sales director.

Moduleo’s new Roots collection brings the authentic look of stone across a range of stylish designs.

From classically elegant limestone in the new Millstone to the veins and marbling of York Stone and the colourful terrazzo of Fiastra, Roots is a collection with huge variety in classic and modern stone within which homeowners can find their dream stone floor in a finish that’s beautifully easy to live with.

Moduleo presents six themes in the new Roots collection, letting consumers explore stone designs in the palettes of Escape to the Desert,

Breeze in the North, Echo the Sea, Orbit the Future, Awaken the Forest and Rock the Classics. Guiding homeowners to key stone looks such as the rose pink of Mattina 46547, the clear icy blues of Fiastra 46630 and the coastal overtones of Triana 46922, these themes hold the start to a perfect stone floor.

One of the big advantages of using vinyl over genuine stone floors, other than accessibility and affordability of course, is the low maintenance nature, says specialists BerryAlloc. Without the need for specialist cleaners and with a surface that’s stain and scratch-resistant, Pure stone tiles can be easily cleaned with just a mop and vacuum cleaner.

The quality of BerryAlloc Pure luxury vinyl tiles brings the beauty of stone indoors in a worry-free floor finish for every kind of lifestyle. From the cool look of Bluestone Dark to trending Terrazzo and the metallic edge of Zinc, BerryAlloc Pure luxury vinyl tiles bring contemporary stone style to homes with a quiet, comfortable and easy to look after floor.

Pure’s Rigid Composite Board makes for a stone effect floor that’s lightweight, stable under temperature changes, rigid and which can be installed directly onto almost any subfloor without preparation.

Because of DreamClick, BerryAlloc’s innovative 360o locking system, Pure’s stone styles are not only twice as fast to install but can be laid in a range of patterns and used alongside Pure wood planks without profiles. Mixing between stone tiles and wood planks is a great way to make feature floors of kitchen areas in open living.